Residential Air Purifier Market By Type (Stand-Alone Residential Air Purifiers, In-Duct Residential Air Purifiers), By Sales Channel (Direct Retail, Online), By Technology (HEPA, Electrostatic Precipitators, Ionizers & Ozone Generators) - Growth, Future Prospects And Competitive Analysis, 2017 - 2025

The global residential air purifier market is estimated to witness strong growth, offering immense growth opportunities for all participants involved across the value chain. This trend is expected to be more prevalent among emerging economies like India, China, and Korea, owing to the latent potential and underpenetrated nature of the market in these countries. Furthermore, the air quality in these countries has been remarkably poor, posing a substantial economic and health burden on billions of people. According to recent statistics, the average exposure to particulate pollutants in China was five times greater than that in the U.S. in 2016.

Thus, rising pollution levels, related health concerns, and growing awareness regarding the benefits offered by purifiers are collectively encouraging people to install advanced air purifiers at home. The rising demand for HEPA technology-based and energy-efficient air purifiers is another key factor shaping the dynamics of the residential air purifier market. Manufacturers are increasingly developing energy-efficient water purifiers in response to the trend toward green buildings and the desire to save energy costs and reduce carbon footprint. The future demand is expected to be driven by energy efficiency. All these aforementioned factors are expected to contribute to a double-digit compounded annual growth rate (CAGR) during the forecast period of 2017–2025.

The report also includes competitive profiling of the leading residential air purifier manufacturers, their business strategy analysis, market positioning, and key developments to assist strategic decision-makers. Some of the major players profiled in the report include Daikin Industries, Ltd., Sharp Corporation, Honeywell International, Inc., LG Electronics Inc., Camfil AB, Whirlpool Corporation, AllerAir Industries, Inc., Blueair AB, Panasonic Corporation, Jarden Consumer Solutions (Europe) Limited, Koninklijke Philips N.V., 3M, EcoQuest International, IQAir, Rabbit Air, and WINIX Inc., among others. Apart from the company profiles, the report includes a section covering the competitive landscape, wherein the market positioning of the companies is discussed. The section also provides an overview of the key business strategies employed by the leading market participants.

The global residential air purifier market is classified into the following categories:

By Type

  • Stand-alone residential air purifiers
  • In-duct residential air purifiers

Sales Channels

  • Direct Retail Sales
  • Online Sales

By Technology

  • HEPA
  • Electrostatic Precipitators
  • Ionizers and Ozone Generators

By Region

North America

  • The United States
  • rest of North America


  • The United Kingdom
  • Germany
  • France
  • Rest of Europe

Asia-Pacific (APAC)

  • India
  • China
  • Japan
  • Rest of APAC

Rest of the World

  • Latin America
  • Middle East and Africa

Other in-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive markets within the global residential air purifier industry
  • Comparative analysis for different segments for the years 2016 and 2025
  • Market fuelers, market impediments, and their impact on market growth
  • In-depth competitive environment analysis, including the positioning of market players and their business strategy analysis
  • Trailing 2-year market size data (2015–2016)
  • SRC (Segment, Region, Country) Analysis

Overall, the research study provides a holistic view of the global residential air purifiers market, offering market size and estimates for the period from 2017 to 2025, keeping in mind the above-mentioned factors.

In order to better push their product across end-use segments, the air purifier manufacturers are focusing on strengthening their distribution, marketing, and sales channels across the globe. The evolving digital habits of consumers have forced manufacturers and retailers to use multiple channels to ensure better market penetration.

On the basis of sales channel, the air purifier market is categorized into the following segments:

  • Direct Retail Sales
  • Online Sales

In terms of revenue generation, the direct retail sales channel, covering sales of residential air purifiers through supermarkets, hypermarkets, department stores, etc., was the largest segment in the global residential air purifier market in the base year 2016. The segment accounted for over two-thirds of the global market revenue in the same year. Although the direct retail sales channel plays a key role in the sale of residential air purifiers, it is estimated that the sale of residential air purifiers is most likely to improve through the online channel. The anticipated growth in the sale of air purifiers through online channels will be driven by the proliferation of e-commerce.

North America, which included the United States, Canada, and the Caribbean Islands, led the global residential air purifier market in 2016. The United States represents the largest residential air purifier market in North America and worldwide. The region's dominance can be attributed in large part to the rising demand for advanced HEPA filtration-based water purifiers capable of effectively removing contaminants such as dust, smoke, pollens, and so on from indoor air. Relatively greater awareness regarding the benefits offered by air purifiers, coupled with a preference for energy-efficient variants, is further boosting demand for air purifiers in the region. On the other hand, Asia Pacific is anticipated to witness maximum growth in the coming years on account of rising pollution levels leading to deteriorating indoor air quality and rising incidences of respiratory diseases in the region.

Frequently Asked Question:

The market for Residential Air Purifier Market is expected to reach USD$ XX Mn in 2025.

The Residential Air Purifier Market is expected to see significant CAGR growth over the coming years, at XX %.

The report is forecasted from 2017 -2025.

The base year of this report is 2016.

Sharp Corporation, Honeywell International, Inc., LG Electronics Inc., Camfil AB, Whirlpool Corporation, AllerAir Industries, Inc., Blueair AB. are some of the major players in the global market.

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Published Date:  Nov 2017
Category:  Consumer Goods
Report ID:   58774
Report Format:   PDF
Pages:   120
Rating:    4.3 (55)
Delivery Time: 24 Hours to 48 Hours   
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