Telecom Analytics Market By Offering (Solutions and Services), By Application (Customer Management, Sales & Marketing Management, Risk & Compliance Management, Network Management, Workforce Management), By Deployment Model (On-premise, Cloud-based) - Growth, Future Prospects and Competitive Landscape, 2019 – 2027


The telecom analytics market is expected to reach US$ 11.70 Bn in 2027, growing at a CAGR of 18.88% during the forecast period from 2019 to 2027. The advent of big data analytics has changed how telecom sectors manage their operations. The massive amount of data created by telecom device users is a goldmine for companies. When converted into structured data (with the help of data analytics), this unstructured data will help find meaningful insights and form customer-centric KPIs of their customers. As a result, data analytics helps operators to enhance their service, customer experience, and revenue management. These benefits offered by data analytics in the telecom sector have increased their demand in recent years. 

With the 5G network's advancement and the rising penetration of smartphones and IoT devices, data generation is expected to be widespread in the coming years. About 2.54 Quintillion bytes of data were created worldwide every day in the year 2018. By 2020, it is estimated that 1.7 MB of data will be created every second by each person across the world. Subsequently, telecom analytics is expected to register profound penetration across the world during the forecast period. Telcos can provide Data Analytics as a Service (DaaS) to other industries, such as healthcare, retail, financial services, advertising, etc., and generate a new stream of revenue without investing much. 

Market Snapshot

Cloud-based Segment accounted for the Largest Market Share in 2018

Based on deployment type, the cloud-based Segment had a major share in the telecom analytics market in 2018. Cloud-based analytics provides readily available data models, servers, advanced tools, and analytics. This saves time and money for building infrastructure, like in the case of on-premise analytics. Cloud-based analytics offers real-time access to data for a broader user base. These solutions are high-powered and can deliver the result in no time. In a cloud platform, the unlimited data storage limit is available on demand, unlike on-premise platforms, where there is a limit on storage capacity and performance. Subsequently, the cloud-based analytics segment would continue leading the market, registering a high growth rate.

North America Gathered Largest Market Share in 2018

In 2018, North America led the telecom analytics market worldwide. The region is expected to witness considerable growth during the forecast period from 2019 to 2027. A large number of telecom operators are situated in North America, and there is growing competition among these players to increase their number of subscribers. By 2018, more than 30% of the market share will be captured by this region.

As of 2019, more than 90% of Americans use the internet for communication which is more than 275 million people. Millions of GB of data created by these users are used for analyzing customer choices and personality. A large number of internet users in the region and their creation of huge data has forced the players to invest in telecom analytics to stay competitive in the big market of North America. This, in turn, helps grow North America's telecom analytics market. 

Competitive Insights

Major players profiled in the telecom analytics market include IBM, Oracle Corporation, SAP SE, Adobe Inc., Tableau Software, Alteryx, Inc., MicroStrategy Incorporated, Sisense, Inc., Teradata Corporation, Micro Focus International plc, TIBCO Software Inc., OpenText Corporation and Panorama Software, etc. among others. In addition, these companies are adopting several strategies, such as mergers and partnerships, to gain a larger share of the market.

For instance, in July 2019, TIM S/A, a top telecom provider in Brazil, deployed Customer Experience Management (CEM) solutions of OpenText Corporation. With this deployment, the 18 million subscribers of TIM S/A can access their telecom bills via digital devices on demand.

Furthermore, in May 2019, Sisense, Inc. announced the merger of Periscope Data to deliver an analytics and business intelligence platform. With this merger, Sisense, Inc. will provide a platform to builders to help transform complex data into AI-powered applications.

Historical & Forecast Period

The research report presents the analysis of each segment from 2017 to 2027, considering 2018 as the base year for the research. In addition, compounded Annual Growth Rate (CAGR) for each respective Segment was calculated for the forecast period from 2019 to 2027.

Report Scope by Segments

Telecom analytics market report provides market size and estimates based on market dynamics and key trends observed in the industry. In addition, the report provides a holistic view of the global telecom analytics market based on offering, application, deployment model, and geography. Key segments covered in the report are as follows:

Frequently asked questions :

The market for Telecom Analytics Market is expected to reach US$ 11.70 Bn in 2027.

The Telecom Analytics Market is expected to see significant CAGR growth over the coming years, at 18.88%.

The report is forecasted from 2019-2027.

The base year of this report is 2018.

IBM, Oracle Corporation, SAP SE, Adobe Inc., Tableau Softwareare some of the major players in the global market

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Published Date:  Oct 2019
Category:  Technology & Media
Report ID:   59978
Report Format:   PDF
Pages:   120
Rating:    4.4 (58)
Delivery Time: 24 Hours to 48 Hours   
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