| REPORT ATTRIBUTE |
DETAILS |
| Historical Period |
2019-2022 |
| Base Year |
2023 |
| Forecast Period |
2024-2032 |
| UK PoP Display Market Size 2023 |
USD 640.90 Million |
| UK PoP Display Market, CAGR |
9.32% |
| UK PoP Display Market Size 2032 |
USD 1,436.20 Million |
Market Overview
The UK PoP Display Market is projected to grow from USD 640.90 million in 2023 to an estimated USD 1,436.20 million by 2032, with a compound annual growth rate (CAGR) of 9.32% from 2024 to 2032. This significant growth is driven by the increasing demand for effective retail marketing solutions and the rising trend of in-store advertising.
Market drivers include the shift towards experiential shopping, where retailers aim to create memorable customer experiences through innovative display solutions. The adoption of sustainable and eco-friendly materials in PoP displays is another trend gaining traction, driven by consumer awareness and regulatory pressures. Additionally, the integration of digital technologies, such as augmented reality and interactive screens, is enhancing customer engagement and boosting sales, thereby driving market growth.
Geographically, the market is dominated by London and other major metropolitan areas, where high consumer traffic and a concentration of retail stores provide ample opportunities for PoP display installations. Key players in the UK PoP Display Market include DS Smith Plc, Smurfit Kappa Group Plc, International Paper Company, WestRock Company, and Georgia-Pacific LLC. These companies are focusing on strategic partnerships and innovative product offerings to strengthen their market position and cater to the evolving demands of retailers.
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Market Drivers
Shift Towards Experiential Shopping
The rise of experiential shopping is significantly driving the UK PoP Display Market. Retailers are increasingly focusing on creating immersive and engaging in-store experiences to attract and retain customers. For instance, a recent survey by Retail Week found that a majority of UK consumers value unique in-store experiences when making purchasing decisions. The British Retail Consortium reported that retailers investing in experiential elements saw higher foot traffic and increased sales compared to those relying solely on traditional merchandising. PoP displays play a crucial role in this strategy by providing visually appealing and interactive elements that enhance the overall shopping experience. Innovative display solutions, such as augmented reality (AR) and virtual reality (VR) integrations, allow retailers to offer unique experiences that captivate customers. A study by Deloitte revealed that retailers implementing AR/VR in their PoP displays reported higher customer engagement and longer dwell times. This trend is expected to continue growing as retailers invest more in creating dynamic and memorable shopping environments, with the UK Department for Business and Trade noting a substantial increase in retail innovation investments focused on enhancing in-store experiences.
Increasing Adoption of Sustainable and Eco-Friendly Materials
Sustainability has become a major concern for both consumers and retailers, leading to an increasing adoption of eco-friendly materials in PoP displays. For instance, a survey conducted by the Chartered Institute of Marketing found that a significant portion of UK consumers prefer brands that demonstrate environmental responsibility. The British Retail Consortium reported a notable increase in retailers adopting sustainable practices, including the use of eco-friendly materials in displays. This shift is reflected in the growing demand for PoP displays made from recyclable and biodegradable materials. A study by the Environmental Audit Committee highlighted that retailers using sustainable materials in their displays saw improved brand perception among environmentally conscious consumers. Companies are investing in research and development to create innovative, sustainable materials that meet the requirements of both performance and aesthetics. The UK Green Building Council has noted an uptick in retailers seeking certification for their sustainable retail environments, including PoP displays. Government initiatives, such as the UK Plastics Pact, have further encouraged the retail sector to adopt more sustainable practices, with many signatories committing to using recyclable or compostable packaging and display materials.
Technological Advancements and Digital Integration
Technological advancements are playing a pivotal role in the evolution of the UK PoP Display Market. For instance, a survey by Retail Technology Innovation Hub found that a majority of UK retailers are planning to increase their investment in digital display technologies. The British Retail Consortium reported a significant rise in the adoption of interactive digital displays among its members. These digital displays offer numerous advantages, including the ability to display real-time information, personalized content, and interactive features that can enhance customer engagement and drive sales. A study by the Digital Signage Federation revealed that retailers using digital PoP displays saw higher conversion rates compared to traditional static displays. Additionally, the use of data analytics and artificial intelligence (AI) in PoP displays enables retailers to gather valuable insights into customer behavior and preferences. The UK Data & Marketing Association reported that retailers leveraging AI-powered displays for personalized messaging experienced increased customer satisfaction and loyalty. The continuous innovation in display technologies is expected to drive the adoption of digital PoP displays, with the Department for Digital, Culture, Media & Sport noting a growing trend of retailers integrating smart technologies into their in-store environments.
Customization and Personalization of PoP Displays
The growing demand for customized and personalized PoP displays is another key driver of the UK PoP Display Market. Retailers are increasingly recognizing the importance of tailoring their marketing efforts to meet the specific needs and preferences of their target audience. Customized PoP displays allow retailers to create unique and branded environments that resonate with customers and reinforce brand identity. Personalization can range from simple adjustments, such as changing colors and graphics, to more complex solutions, such as integrating customer data to deliver personalized messages and offers. This trend is particularly evident in sectors such as cosmetics, fashion, and electronics, where brand differentiation and customer experience are critical. The ability to create bespoke PoP displays that align with brand aesthetics and marketing objectives is driving demand and encouraging retailers to invest in innovative and customized display solutions.
Market Trends
Integration of Digital and Interactive Technologies
The UK PoP Display Market is witnessing a surge in the integration of digital and interactive technologies. Retailers are increasingly adopting advanced display solutions that go beyond traditional static displays to create engaging customer experiences. Digital screens, interactive kiosks, and augmented reality (AR) elements are becoming commonplace in PoP displays. For instance, a leading UK supermarket chain has implemented interactive touchscreens in their PoP displays, allowing customers to browse product information, watch demonstrations, and even place orders directly from the display. This has resulted in increased customer engagement and higher conversion rates. Similarly, a major cosmetics retailer has incorporated AR technology into their PoP displays, enabling customers to virtually try on makeup products before purchasing. These technologies enable retailers to deliver real-time information, personalized content, and interactive features that capture customer attention and enhance engagement. The ability to update content easily and frequently keeps the displays relevant and fresh, creating a more immersive and memorable shopping experience that differentiates brick-and-mortar stores from online shopping platforms.
Emphasis on Sustainability and Eco-Friendly Materials
Sustainability has become a significant focus in the UK PoP Display Market, with retailers increasingly seeking eco-friendly display solutions. The use of recyclable, biodegradable, and sustainable materials in PoP displays is gaining traction as both consumers and businesses become more environmentally conscious. For instance, a well-known UK clothing retailer has partnered with a sustainable display manufacturer to create PoP displays made entirely from recycled ocean plastics. This initiative has not only reduced the company’s environmental impact but also resonated strongly with eco-conscious consumers. Another example is a major grocery chain that has implemented modular and reusable display systems across its stores, significantly reducing waste and costs associated with traditional single-use displays. This trend is driven by consumer demand for greener products, regulatory pressures, and corporate social responsibility initiatives. Retailers are investing in innovative materials and manufacturing processes that minimize waste and environmental impact. The emphasis on sustainability is reshaping the PoP display market, encouraging innovation and driving the adoption of eco-friendly practices throughout the industry.
Market Restraints and Challenges
High Initial Costs and Maintenance
The high initial costs and ongoing maintenance associated with advanced PoP display solutions present a significant challenge in the UK market. For instance, a survey conducted by the British Retail Consortium found that small and medium-sized retailers cited cost as the primary barrier to adopting digital PoP displays. The study revealed that the average initial investment for a comprehensive digital PoP system in a mid-sized store could range from £10,000 to £50,000, depending on the complexity and scale of the installation. Furthermore, data from the Association of Convenience Stores showed that independent retailers allocate a substantial portion of their annual budget to in-store marketing, including PoP displays. However, the maintenance costs for digital displays can add an additional burden, with some retailers reporting annual maintenance expenses of up to 15% of the initial investment. This ongoing financial commitment can be particularly challenging for smaller businesses operating on tight margins.
Rapid Technological Advancements and Obsolescence
The rapid pace of technological advancements in the PoP display sector presents a double-edged sword for UK retailers. According to a report by the Digital Signage Federation, the average lifespan of digital PoP display technology has decreased from 7-10 years to 3-5 years over the past decade. This accelerated obsolescence cycle puts pressure on retailers to continually update their systems to remain competitive. A survey conducted by Retail Week found that nearly 60% of UK retailers expressed concerns about the long-term viability of their current PoP display investments due to rapid technological changes. The study also revealed that retailers who invested in cutting-edge PoP technologies often faced challenges in integrating these systems with their existing infrastructure, leading to additional costs and operational disruptions. For example, a major UK supermarket chain reported spending over £2 million on upgrading their PoP display systems across 500 stores, only to find that the technology became outdated within three years, necessitating further investment.
Market Segmentation Analysis
By Type
Floor displays are large, freestanding units designed to attract attention and maximize product visibility, commonly used in high-traffic areas for special promotions and seasonal events. Countertop displays are small, compact units placed on counters or checkout areas to encourage impulse purchases, often used for small, high-margin items like snacks, cosmetics, and small electronics. Pallet displays are sturdy units designed to hold large quantities of products, ideal for bulk items and frequently used in wholesale and big-box retail environments for promotional campaigns. Sidekick displays, also known as power wings or display shippers, attach to the sides of shelving units to maximize space and capture customer attention in aisle areas. The “Others” category includes specialized displays such as spinner displays and retail signage, offering unique solutions for specific merchandising needs.
By Application
The UK PoP Display Market’s largest application segment is the food and beverage industry, which leverages PoP displays to promote new products, special offers, and seasonal items, effectively driving impulse purchases and enhancing brand visibility. Pharmaceuticals utilize PoP displays in pharmacies and health stores to educate consumers about over-the-counter medications, supplements, and health products. The cosmetics and personal care sector heavily relies on aesthetically pleasing and interactive PoP displays to showcase new product launches and promotional campaigns, essential for brand differentiation and enhancing the customer experience. In the electronics segment, PoP displays highlight the features and benefits of new gadgets and accessories, with digital displays particularly popular for demonstrating product functionality. Other sectors, including home goods, toys, and apparel, also employ PoP displays to play a crucial role in product promotion and customer engagement.
Segments
Based on Type
- Floor Displays
- Countertop Displays
- Pallet Displays
- Sidekick Displays
- Others (Spinner Displays, Retail Signage, etc.)
Based on Application
- Food & Beverage
- Pharmaceuticals
- Cosmetics & Personal Care
- Electronics
- Others
Based on Style
- Temporary PoP Displays
- Permanent PoP Displays
Based on Material
- Corrugated Board
- Plastic
- Metal
- Wood
- Others
Based on Region
- London and South East England
- Midlands
- North England
- Scotland and Wales
Regional Analysis
London and South East England (35%):
London and South East England dominate the UK PoP Display Market, accounting for approximately 35% of the total market share. This region’s prominence is due to its high population density, affluent consumer base, and concentration of retail establishments. London, as the capital, is a hub for flagship stores and international brands, driving substantial demand for innovative and high-quality PoP displays. Retailers in this area are early adopters of cutting-edge technologies, such as digital and interactive displays, to create engaging shopping experiences and stand out in a highly competitive market. For instance, a survey conducted by the British Retail Consortium found that retailers in London and the South East invest more in in-store marketing and display technologies compared to other regions. The Department for Business and Trade reported that this region has the highest concentration of retail businesses per capita in the UK. Additionally, data from the Office for National Statistics shows that consumer spending in London and the South East is consistently higher than the national average, further driving demand for sophisticated PoP displays.
Midlands (25%):
The Midlands hold a substantial share of the UK PoP Display Market, representing around 25%. This region benefits from a mix of urban and rural retail environments, with significant retail hubs in cities like Birmingham, Nottingham, and Leicester. The Midlands is characterized by a diverse retail landscape, including both large shopping centers and independent stores. Retailers here are increasingly investing in PoP displays to enhance customer engagement and boost sales. The region’s strategic location and excellent transport links also facilitate efficient distribution and logistics for PoP display manufacturers and suppliers. For instance, a study by the Midlands Engine Economic Observatory highlighted the region’s growing importance in the retail sector, with an increasing number of national and international brands establishing a presence in the area. The West Midlands Combined Authority reported a surge in retail innovation, particularly in the use of PoP displays, as part of efforts to revitalize high streets. Furthermore, data from the East Midlands Chamber of Commerce indicates that businesses in the region are allocating more resources to in-store marketing and display solutions to compete with online retailers and attract foot traffic.
Key players
- Sonoco Products Company
- DS Smith Plc
- International Paper Company
- Smurfit Kappa Group Plc
- WestRock Company
- Georgia-Pacific LLC
- Pratt Industries Inc.
- Felbro, Inc.
- Marketing Alliance Group
Competitive Analysis
The UK PoP Display Market is highly competitive, with several key players driving innovation and market growth. Sonoco Products Company, DS Smith Plc, and International Paper Company are prominent leaders, known for their extensive product portfolios and commitment to sustainability. Smurfit Kappa Group Plc and WestRock Company leverage their global presence and technological advancements to offer customized and eco-friendly display solutions. Georgia-Pacific LLC and Pratt Industries Inc. focus on cost-effective, high-quality products, catering to a broad range of retail sectors. Felbro, Inc. and Marketing Alliance Group emphasize innovation and customer-centric approaches, providing bespoke display solutions that enhance brand visibility and consumer engagement. These companies continuously invest in research and development to stay ahead in the market, fostering a competitive landscape marked by rapid technological advancements and evolving consumer preferences.
Recent Developments
- In June 2024, Sonoco announced a price increase for all paperboard converted products in the U.S. and Canada. More significantly, in August 2024, Sonoco entered into an agreement to acquire Eviosys, a leading European metal packaging company. This acquisition is expected to create the world’s leading metal food can and aerosol packaging platform.
- In July and August 2024, DS Smith issued new ordinary shares as part of its employee share plans. Specifically, on July 24, 2024, the company issued 159,001 ordinary shares, and on August 7, 2024, it issued an additional 93,389 ordinary shares.
Market Concentration and Characteristics
The UK PoP Display Market is moderately concentrated, with a mix of established global players and regional firms contributing to its dynamic landscape. Key characteristics of the market include a strong focus on innovation, sustainability, and customization. Leading companies such as DS Smith Plc, International Paper Company, and Smurfit Kappa Group Plc dominate with their extensive product offerings and advanced technologies. The market is characterized by high competition, driven by the need to differentiate through unique and engaging displays. Additionally, there is a growing emphasis on eco-friendly materials and practices, reflecting broader environmental concerns and regulatory pressures. This market environment encourages continuous investment in research and development to meet evolving consumer demands and maintain a competitive edge.
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Report Coverage
The research report offers an in-depth analysis based on Type, Application, Style, Material and Region. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Future Outlook
- The future will see a significant rise in the adoption of digital PoP displays, driven by their ability to provide dynamic content and enhance customer engagement.
- The market will increasingly prioritize sustainable materials, with more companies investing in eco-friendly PoP displays to align with consumer preferences and regulatory requirements.
- Advancements in technology, including augmented reality (AR) and virtual reality (VR), will become more integrated into PoP displays, offering immersive shopping experiences.
- Retailers will continue to demand highly customized and personalized PoP displays to cater to specific brand aesthetics and target audience preferences, boosting brand differentiation.
- Growth in diverse retail sectors such as cosmetics, electronics, and food and beverage will drive demand for innovative PoP displays tailored to these industries.
- Companies will invest heavily in research and development to create advanced, durable, and cost-effective PoP display solutions that meet evolving market needs.
- The market may see increased consolidation, with larger companies acquiring smaller firms to expand their product offerings and market reach.
- Enhancing the in-store shopping experience will remain a key focus, with PoP displays playing a crucial role in creating attractive and engaging retail environments.
- PoP displays will increasingly integrate with e-commerce platforms, providing a seamless shopping experience that bridges online and offline retail.
- While London and the South East will remain dominant, significant growth opportunities will emerge in the Midlands, North England, and other regions, driven by localized retail development and consumer demand.
