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Video Streaming Market By Solution (Transcoding and Processing, Video Management, Video Delivery and Distribution, Video Analytics, Video Security and Others), By Streaming Type (Live Video Streaming and Video on Demand Streaming), By Platform (Desktops & Laptops, Gaming Consoles, Smartphones & Tablets and Smart TV), By Deployment Mode (Cloud and On-premise), By End-user (Enterprise and Consumer) – Growth, Future Prospects and Competitive Landscape, 2019 – 2027

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Market Insights:

The global video streaming market was valued at US$ 38.11 billion in 2018 and is projected to witness noteworthy growth, expanding at a CAGR of 17.7% during the forecast period from 2019 to 2027. Advancements in technology have made anything, anytime, anywhere, a scalable and definite reality for content consumption. It has added an extra level of convenience to video consumption through live streaming or video on demand. Earlier, the consumption of video content took the form of television and cinema. Videos were taken and transmitted in analog form, and consumption of the content was made convenient in physical form through a disc rental service and delivery services through the mail.

For many decades now, video has been an essential medium for entertainment and communication. Nevertheless, the advent of digital integrated circuits and computers has led to video compression. Since the past decade, there has been a consistent increase in the amount of network traffic carrying video content. Amongst these, the application for video streaming has a significant share. Several applications, like live TV, video telephony, video conferencing, video on demand (VOD), and Internet protocol television (IPTV), use video streaming incessantly.

The high adoption of digital technologies across various verticals has led to an inclination toward various streaming solutions and services. The proliferation of online streaming over media, such as YouTube, Netflix, Amazon Prime, etc., is expected to rise in the years to come. This, in turn, is likely to boost the growth of the overall video streaming market worldwide. Moreover, the growing adoption of smart devices owing to the growing acceptance of social media platforms and digital mediums for activities such as branding and marketing, is projected to enhance the market growth in the near future.

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Market Snapshot

Smartphones and tablets garnered the largest market share in 2018.

In 2018, the smartphones and tablets segment accounted for the largest market share. The segment is expected to grow at a significant rate during the forecast period from 2019 to 2026. In the last few years, the consumption of online media has shown incredible growth. Also, devices used for accessing digital content have evolved incessantly.

This has improved the array of platforms on which a user can stream video and audio content. Among digital platforms, smartphones and tablets have taken over as the most preferred mediums for consuming online media. The market for smartphones has seen exceptional growth in the last few years. The increase in the number of mobile devices and tablets is making it easier for consumers to access video and music content on the go, which in turn is boosting the video streaming market worldwide.

North America dominated the video streaming market in 2018.

Based on geography, North America represented the largest market share for video streaming in 2018. The region is likely to grow at a substantial rate during the forecast period from 2019 to 2027. The U.S. market led the North American video streaming market in 2018 and is expected to retain its position in the years to come. Over 80% of all U.S. smartphone users now stream video on their devices.

The usage is mainly driven by users who are in the age group of 25 or younger, who spend twice as much time watching video content on Netflix and YouTube mobile applications compared to users who are over the age of 25. In the U.S., media consumption has shown a remarkable increase and has seen a substantial jump from traditional media to new (digital) media. The rise of digital media players such as Netflix, Amazon, Hulu, Apple TV, etc., is challenging the traditionally maintained reign of television as the key entertainment hub. As a result, the rising use of mobiles and tablets, coupled with the growing popularity of online streaming, is facilitating regional growth.

Competitive Insights

The major players identified in the video streaming market include Netflix, Inc., Amazon.com, Inc., Hulu, Google, Inc., Microsoft Stream, Adobe, Inc., Akamai Technologies, Inc., Apple, Inc., AT&T, Inc., Cisco Systems, Inc., Kaltura, Inc., IBM Cloud Video (Ustream, Inc.), and Wowza Media Systems, LLC, among others. These players are incessantly concentrating on strengthening their portfolios in order to cater to the rising needs of their customers.

Partnerships and new product and service development remain some of the major strategies adopted by the leading players to gain an edge over their counterparts. For instance, in July 2019, Hulu launched a novel live TV guide and reintroduced 4K streaming. The live guide shows which live TV shows are currently available for watching on the streaming service and also shows what’s coming up in the upcoming weeks.

Historical and Forecast Period

The research report presents the analysis of each segment from 2017 to 2027, considering 2018 as the base year for the research. The compound annual growth rate (CAGR) for each of the respective segments is calculated for the forecast period from 2019 to 2027.

Report Scope by Segments

The smart electronics market report provides market size and estimates based on market dynamics and key trends observed in the industry. The report provides a holistic view of the global video streaming market based on solution, streaming type, platform, deployment mode, end-user, and geography. Key segments covered in the report are as follows:

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Key questions are answered in this report.

  • What was the size of the video streaming market in 2018, and what is the forecast up to 2027?
  • What are the key factors driving the global video streaming market?
  • What are the key market trends and high-growth opportunities observed in the video streaming market?
  • What are the drivers of the video streaming market?
  • Which is the largest regional market for video streaming?
  • Which segment will grow at a faster pace? Why?
  • Which region will drive the market’s growth? Why?
  • Which players are leading the video streaming market?
  • What are the sustainability strategies adopted by the key players operating in the market?

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation

2. Executive Summary
2.1. Market Snapshot: Global VS Market
2.2. Global VS Market, by Solution, 2018 (US$ Bn)
2.3. Global VS Market, by Streaming Type, 2018 (US$ Bn)
2.4. Global VS Market, by Platform, 2018 (US$ Bn)
2.5. Global VS Market, by Deployment Mode, 2018 (US$ Bn)
2.6. Global VS Market, by End-user, 2018 (US$ Bn)
2.7. Global VS Market, by Geography, 2018 (US$ Bn)

3. Market Dynamics
3.1. Introduction
3.1.1. Global VS Market Value, 2017-2027, (US$ Bn)
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.2. Market Restraints
3.3. Attractive Investment Proposition, by Geography, 2018
3.4. Market Positioning of Key Players, 2018
3.4.1. Major Strategies Adopted by Key Players

4. Global Video Streaming (VS) Market, by Solution , 2017-2027 (US$ Bn)
4.1. Overview
4.2. Transcoding and Processing
4.3. Video Management
4.4. Video Delivery and Distribution
4.5. Video Analytics
4.6. Video Security
4.7. Others

5. Global Video Streaming (VS) Market, by Streaming Type, 2017-2027 (US$ Bn)
5.1. Overview
5.2. Live VS
5.3. Video on Demand Streaming

6. Global Video Streaming (VS) Market, by Platform, 2017-2027 (US$ Bn)
6.1. Overview
6.2. Desktops & Laptops
6.3. Gaming Consoles
6.4. Smartphones & Tablets
6.5. Smart TV

7. Global Video Streaming (VS) Market, by Deployment Mode, 2017-2027 (US$ Bn)
7.1. Overview
7.2. Cloud
7.3. On-premises

8. Global Video Streaming (VS) Market, by End-user, 2017-2027 (US$ Bn)
8.1. Overview
8.2. Enterprise
8.3. Consumer

9. North America Video Streaming (VS) Market Analysis, 2017-2027 (US$ Bn)
9.1. Overview
9.1.1. North America VS Market Value and Growth, 2017-2027, (US$ Bn)
9.2. North America VS Market Value, By Solution, 2017-2027 (US$ Bn)
9.2.1. Market Analysis
9.3. North America VS Market Value, By Streaming Type, 2017-2027 (US$ Bn)
9.3.1. Market Analysis
9.4. North America VS Market Value, By Platform, 2017-2027 (US$ Bn)
9.4.1. Market Analysis
9.5. North America VS Market Value, By Deployment Mode, 2017-2027 (US$ Bn)
9.5.1. Market Analysis
9.6. North America VS Market Value, By End-user, 2017-2027 (US$ Bn)
9.6.1. Market Analysis
9.7. North America VS Market Value, By Region/Country, 2017-2027 (US$ Bn)
9.7.1. Market Analysis
9.7.2. U.S.
9.7.3. Rest of North America

10. Europe Video Streaming (VS) Market Analysis, 2017-2027 (US$ Bn)
10.1. Overview
10.1.1. Europe VS Market Value and Growth, 2017-2027, (US$ Bn)
10.2. Europe VS Market Value, By Solution, 2017-2027 (US$ Bn)
10.2.1. Market Analysis
10.3. Europe VS Market Value, By Streaming Type, 2017-2027 (US$ Bn)
10.3.1. Market Analysis
10.4. Europe VS Market Value, By Platform, 2017-2027 (US$ Bn)
10.4.1. Market Analysis
10.5. Europe VS Market Value, By Deployment Mode, 2017-2027 (US$ Bn)
10.5.1. Market Analysis
10.6. Europe VS Market Value, By End-user, 2017-2027 (US$ Bn)
10.6.1. Market Analysis
10.7. Europe VS Market Value, By Region/Country, 2017-2027 (US$ Bn)
10.7.1. Market Analysis
10.7.2. U.K.
10.7.3. Germany
10.7.4. France
10.7.5. Rest of Europe

11. Asia Pacific Video Streaming (VS) Market Analysis, 2017-2027 (US$ Bn)
11.1. Overview
11.1.1. Asia Pacific VS Market Value and Growth, 2017-2027, (US$ Bn)
11.2. Asia Pacific VS Market Value, By Solution, 2017-2027 (US$ Bn)
11.2.1. Market Analysis
11.3. Asia Pacific VS Market Value, By Streaming Type, 2017-2027 (US$ Bn)
11.3.1. Market Analysis
11.4. Asia Pacific VS Market Value, By Platform, 2017-2027 (US$ Bn)
11.4.1. Market Analysis
11.5. Asia Pacific VS Market Value, By Deployment Mode, 2017-2027 (US$ Bn)
11.5.1. Market Analysis
11.6. Asia Pacific VS Market Value, By End-user, 2017-2027 (US$ Bn)
11.6.1. Market Analysis
11.7. Asia Pacific VS Market Value, By Region/Country, 2017-2027 (US$ Bn)
11.7.1. Market Analysis
11.7.2. Japan
11.7.3. China
11.7.4. India
11.7.5. Rest of Asia Pacific

12. Rest of the World Video Streaming (VS) Market Analysis, 2017-2027 (US$ Bn)
12.1. Overview
12.1.1. Rest of the World VS Market Value and Growth, 2017-2027, (US$ Bn)
12.2. Rest of the World VS Market Value, By Solution, 2017-2027 (US$ Bn)
12.2.1. Market Analysis
12.3. Rest of the World VS Market Value, By Streaming Type, 2017-2027 (US$ Bn)
12.3.1. Market Analysis
12.4. Rest of the World VS Market Value, By Platform, 2017-2027 (US$ Bn)
12.4.1. Market Analysis
12.5. Rest of the World VS Market Value, By Deployment Mode, 2017-2027 (US$ Bn)
12.5.1. Market Analysis
12.6. Rest of the World VS Market Value, By End-user, 2017-2027 (US$ Bn)
12.6.1. Market Analysis
12.7. Rest of the World VS Market Value, By Region, 2017-2027 (US$ Bn)
12.7.1. Market Analysis
12.7.2. Middle East & Africa
12.7.3. Latin America

13. Company Profiles
13.1. Netflix, Inc.
13.2. Amazon.com, Inc.
13.3. Hulu
13.4. Google, Inc.
13.5. Microsoft Stream
13.6. Adobe Inc.
13.7. Akamai Technologies, Inc.
13.8. Apple Inc.
13.9. AT&T Inc.
13.10. Cisco Systems, Inc.
13.11. Kaltura, Inc.
13.12. IBM Cloud Video (Ustream, Inc.)
13.13. Wowza Media Systems, LLC

List of Figures

FIG. 1 Global Video Streaming (VS) Market: Research Methodology
FIG. 2 Market Size Estimation – Top-Down and Bottom Up Approach
FIG. 3 Global VS Market Segmentation
FIG. 4 Global VS Market, by Solution, 2018 (US$ Bn)
FIG. 5 Global VS Market, by Streaming Type, 2018 (US$ Bn)
FIG. 6 Global VS Market, by Platform, 2018 (US$ Bn)
FIG. 7 Global VS Market, by Deployment Mode, 2018 (US$ Bn)
FIG. 8 Global VS Market, by End-user, 2018 (US$ Bn)
FIG. 9 Global VS Market, by Geography, 2018 (US$ Bn)
FIG. 10 Global VS Market Value, 2017-2027, (US$ Bn) and (Y-o-Y%)
FIG. 11 Attractive Investment Proposition, by Geography, 2018
FIG. 12 Global Market Positioning of Key VS Providers, 2018
FIG. 13 Global VS Market Value Share, by Solution, 2018 & 2027 (Value %)
FIG. 14 Global Transcoding and Processing Market Value, 2017-2027, (US$ Bn)
FIG. 15 Global Video Management Market Value, 2017-2027, (US$ Bn)
FIG. 16 Global Video Delivery and Distribution Market Value, 2017-2027, (US$ Bn)
FIG. 17 Global Video Analytics Market Value, 2017-2027, (US$ Bn)
FIG. 18 Global Video Security Market Value, 2017-2027, (US$ Bn)
FIG. 19 Global VS Market Value for Others, 2017-2027, (US$ Bn)
FIG. 20 Global VS Market Value Share, by Streaming Type, 2018 & 2027 (Value %)
FIG. 21 Global Live VS Market Value, 2017-2027, (US$ Bn)
FIG. 22 Global Video on Demand Streaming Market Value, 2017-2027, (US$ Bn)
FIG. 23 Global VS Market Value Share, by Platform, 2018 & 2027 (Value %)
FIG. 24 Global Desktops & Laptops Market Value, 2017-2027, (US$ Bn)
FIG. 25 Global Gaming Consoles Market Value, 2017-2027, (US$ Bn)
FIG. 26 Global Smartphones & Tablets Market Value, 2017-2027, (US$ Bn)
FIG. 27 Global Smart TV Market Value, 2017-2027, (US$ Bn)
FIG. 28 Global VS Market Value Share, by Deployment Mode, 2018 & 2027 (Value %)
FIG. 29 Global Cloud VS Market Value, 2017-2027, (US$ Bn)
FIG. 30 Global On-premise VS Market Value, 2017-2027, (US$ Bn)
FIG. 31 Global VS Market Value Share, by End-user, 2018 & 2027 (Value %)
FIG. 32 Global VS Market Value for Enterprise, 2017-2027, (US$ Bn)
FIG. 33 Global VS Market Value for Consumer, 2017-2027, (US$ Bn)
FIG. 34 North America VS Market Value, 2017-2027, (US$ Bn)
FIG. 35 Europe VS Market Value, 2017-2027, (US$ Bn)
FIG. 36 Asia Pacific VS Market Value, 2017-2027, (US$ Bn)
FIG. 37 RoW VS Market Value, 2017-2027, (US$ Bn)

List of Tables

TABLE 1 Market Snapshot: Global Video Streaming (VS) Market Value
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 Global VS Market, by Solution, 2017-2027 (US$ Bn)
TABLE 5 Global VS Market, by Streaming Type, 2017-2027 (US$ Bn)
TABLE 6 Global VS Market, by Platform, 2017 – 2027 (US$ Bn)
TABLE 7 Global VS Market, by Deployment Mode, 2017 – 2027 (US$ Bn)
TABLE 8 Global VS Market, by End-user, 2017 – 2027 (US$ Bn)
TABLE 9 Global VS Market, by Geography, 2017-2027 (US$ Bn)
TABLE 10 North America VS Market, by Solution, 2017-2027 (US$ Bn)
TABLE 11 North America VS Market, by Streaming Type, 2017-2027 (US$ Bn)
TABLE 12 North America VS Market, by Platform, 2017 – 2027 (US$ Bn)
TABLE 13 North America VS Market, by Deployment Mode, 2017 – 2027 (US$ Bn)
TABLE 14 North America VS Market, by End-user, 2017 – 2027 (US$ Bn)
TABLE 15 North America VS Market Value, by Region/Country, 2017-2027 (US$ Bn)
TABLE 16 Europe VS Market, by Solution, 2017-2027 (US$ Bn)
TABLE 17 Europe VS Market, by Streaming Type, 2017-2027 (US$ Bn)
TABLE 18 Europe VS Market, by Platform, 2017 – 2027 (US$ Bn)
TABLE 19 Europe VS Market, by Deployment Mode, 2017 – 2027 (US$ Bn)
TABLE 20 Europe VS Market, by End-user, 2017 – 2027 (US$ Bn)
TABLE 21 Europe VS Market Value, by Region/Country, 2017-2027 (US$ Bn)
TABLE 22 Asia Pacific VS Market, by Solution, 2017-2027 (US$ Bn)
TABLE 23 Asia Pacific VS Market, by Streaming Type, 2017 -2027 (US$ Bn)
TABLE 24 Asia Pacific VS Market, by Platform, 2017 – 2027 (US$ Bn)
TABLE 25 Asia Pacific VS Market, by Deployment Mode, 2017 – 2027 (US$ Bn)
TABLE 26 Asia Pacific VS Market, by End-user, 2017 – 2027 (US$ Bn)
TABLE 27 Asia Pacific VS Market Value, by Region/Country, 2017-2027 (US$ Bn)
TABLE 28 Rest of the World VS Market, by Solution, 2017-2027 (US$ Bn)
TABLE 29 Rest of the World VS Market, by Streaming Type, 2017-2027 (US$ Bn)
TABLE 30 Rest of the World VS Market, by Platform, 2017 – 2027 (US$ Bn)
TABLE 31 Rest of the World VS Market, by Deployment Mode, 2017 – 2027 (US$ Bn)
TABLE 32 Rest of the World VS Market, by End-user, 2017 – 2027 (US$ Bn)
TABLE 33 Rest of the World VS Market Value, by Region, 2017-2027 (US$ Bn)
TABLE 34 Netflix, Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 35 Amazon.com, Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 36 Hulu: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 37 Google, Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 38 Microsoft Stream: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 39 Adobe Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 40 Akamai Technologies, Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 41 Apple Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 42 AT&T Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 43 Cisco Systems, Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 44 Kaltura, Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 45 IBM Cloud Video (Ustream, Inc.): Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 46 Wowza Media Systems, LLC: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)

Frequently Asked Question:

What is the size of Video Streaming Market?

The market for Video Streaming Market is expected to reach USD$ 38.11 Bn in 2027.

What is the Video Streaming Market CAGR?

The Video Streaming Market is expected to see significant CAGR growth over the coming years, at 17.7%.

What is the Forecast period considered for Video Streaming Market?

The report is forecasted from 2019 -2027.

What is the base year considered for Video Streaming Market?

The base year of this report is 2018.

Who are the major players in this market?

Microsoft Stream, Adobe, Inc., Akamai Technologies, Inc., Apple, Inc., AT&T, Inc., Cisco Systems. are some of the major players in the global market.

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