Video Streaming Market By Solution (Transcoding and Processing, Video Management, Video Delivery and Distribution, Video Analytics, Video Security and Others), By Streaming Type (Live Video Streaming and Video on Demand Streaming), By Platform (Desktops & Laptops, Gaming Consoles, Smartphones & Tablets and Smart TV), By Deployment Mode (Cloud and On-premise), By End-user (Enterprise and Consumer) - Growth, Future Prospects and Competitive Landscape, 2019 – 2027

The global video streaming market was valued at US$ 38.11 billion in 2018 and is projected to witness noteworthy growth, expanding at a CAGR of 17.7% during the forecast period from 2019 to 2027. Advancements in technology have made anything, anytime, anywhere, a scalable and definite reality for content consumption. It has added an extra level of convenience to video consumption through live streaming or video on demand. Earlier, the consumption of video content took the form of television and cinema. Videos were taken and transmitted in analog form, and consumption of the content was made convenient in physical form through a disc rental service and delivery services through the mail.

For many decades now, video has been an essential medium for entertainment and communication. Nevertheless, the advent of digital integrated circuits and computers has led to video compression. Since the past decade, there has been a consistent increase in the amount of network traffic carrying video content. Amongst these, the application for video streaming has a significant share. Several applications, like live TV, video telephony, video conferencing, video on demand (VOD), and Internet protocol television (IPTV), use video streaming incessantly.

The high adoption of digital technologies across various verticals has led to an inclination toward various streaming solutions and services. The proliferation of online streaming over media, such as YouTube, Netflix, Amazon Prime, etc., is expected to rise in the years to come. This, in turn, is likely to boost the growth of the overall video streaming market worldwide. Moreover, the growing adoption of smart devices owing to the growing acceptance of social media platforms and digital mediums for activities such as branding and marketing, is projected to enhance the market growth in the near future.

Market Snapshot

Smartphones and tablets garnered the largest market share in 2018.

In 2018, the smartphones and tablets segment accounted for the largest market share. The segment is expected to grow at a significant rate during the forecast period from 2019 to 2026. In the last few years, the consumption of online media has shown incredible growth. Also, devices used for accessing digital content have evolved incessantly.

This has improved the array of platforms on which a user can stream video and audio content. Among digital platforms, smartphones and tablets have taken over as the most preferred mediums for consuming online media. The market for smartphones has seen exceptional growth in the last few years. The increase in the number of mobile devices and tablets is making it easier for consumers to access video and music content on the go, which in turn is boosting the video streaming market worldwide.

North America dominated the video streaming market in 2018.

Based on geography, North America represented the largest market share for video streaming in 2018. The region is likely to grow at a substantial rate during the forecast period from 2019 to 2027. The U.S. market led the North American video streaming market in 2018 and is expected to retain its position in the years to come. Over 80% of all U.S. smartphone users now stream video on their devices.

The usage is mainly driven by users who are in the age group of 25 or younger, who spend twice as much time watching video content on Netflix and YouTube mobile applications compared to users who are over the age of 25. In the U.S., media consumption has shown a remarkable increase and has seen a substantial jump from traditional media to new (digital) media. The rise of digital media players such as Netflix, Amazon, Hulu, Apple TV, etc., is challenging the traditionally maintained reign of television as the key entertainment hub. As a result, the rising use of mobiles and tablets, coupled with the growing popularity of online streaming, is facilitating regional growth.

Competitive Insights

The major players identified in the video streaming market include Netflix, Inc., Amazon.com, Inc., Hulu, Google, Inc., Microsoft Stream, Adobe, Inc., Akamai Technologies, Inc., Apple, Inc., AT&T, Inc., Cisco Systems, Inc., Kaltura, Inc., IBM Cloud Video (Ustream, Inc.), and Wowza Media Systems, LLC, among others. These players are incessantly concentrating on strengthening their portfolios in order to cater to the rising needs of their customers.

Partnerships and new product and service development remain some of the major strategies adopted by the leading players to gain an edge over their counterparts. For instance, in July 2019, Hulu launched a novel live TV guide and reintroduced 4K streaming. The live guide shows which live TV shows are currently available for watching on the streaming service and also shows what's coming up in the upcoming weeks.

Historical and Forecast Period

The research report presents the analysis of each segment from 2017 to 2027, considering 2018 as the base year for the research. The compound annual growth rate (CAGR) for each of the respective segments is calculated for the forecast period from 2019 to 2027.

Report Scope by Segments

The smart electronics market report provides market size and estimates based on market dynamics and key trends observed in the industry. The report provides a holistic view of the global video streaming market based on solution, streaming type, platform, deployment mode, end-user, and geography. Key segments covered in the report are as follows:

Key questions are answered in this report.

  • What was the size of the video streaming market in 2018, and what is the forecast up to 2027?
  • What are the key factors driving the global video streaming market?
  • What are the key market trends and high-growth opportunities observed in the video streaming market?
  • What are the drivers of the video streaming market?
  • Which is the largest regional market for video streaming?
  • Which segment will grow at a faster pace? Why?
  • Which region will drive the market's growth? Why?
  • Which players are leading the video streaming market?
  • What are the sustainability strategies adopted by the key players operating in the market?


Frequently Asked Question:

The market for Video Streaming Market is expected to reach USD$ 38.11 Bn in 2027.

The Video Streaming Market is expected to see significant CAGR growth over the coming years, at 17.7%.

The report is forecasted from 2019 -2027.

The base year of this report is 2018.

Microsoft Stream, Adobe, Inc., Akamai Technologies, Inc., Apple, Inc., AT&T, Inc., Cisco Systems. are some of the major players in the global market.

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Published Date:  Jul 2019
Category:  Technology & Media
Report ID:   59781
Report Format:   PDF
Pages:   120
Rating:    4.4 (69)
Delivery Time: 24 Hours to 48 Hours   
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