Web Content Management Market

Cloud adoption in web content management fuels the growth of the market.

The web content management market is expected to grow at a CAGR of 17.5% from 2019 to 2027, with a starting value of US$ 8 billion in 2018. Increasing customer penetration of learning content management systems (LCMS) offers worthwhile growth opportunities for web content management market providers. Students are becoming more inclined towards using online courses from anywhere on the globe. An LCMS keeps track of the content developments and contributions of various tutors. With the increasing pace of digitization, there is a need for automating the assessment process of students in educational institutions. Content management systems automate the whole assessment and content development process quickly and efficiently. It also helps to manage administrative tasks and content development from a central location.

The benefits offered to an organization, such as easy access to data and applications and lower IT expenditure, are expected to drive cloud adoption over the forecast period. Increasing adoption of cloud services is likely to present a noteworthy opportunity for the growth of cloud-based web content management services and solutions.

Market Synopsis

Industry Analysis

Media & Entertainment holds the largest share in the overall web content management market.

On the basis of industry, the market is subdivided into BFSI, media & entertainment, retail & consumer goods, healthcare & life sciences, research & academic, travel & hospitality, government, telecom, IT & ITES, and others. The media and entertainment industry held the largest share of the web content management market in 2018 due to increasing demand for supervision of the content on web pages by media portal providers, publishers, and broadcasters to propose improved services to customers of websites.

The web content management market, on the basis of retail and consumer goods, is expected to grow at a rate of over 16% during the forecast period. The expansion of e-commerce companies is increasing, as is the number of mobile users globally, as a result of the growing online retail sector.

Regional Analysis

North America dominates the web content management market.

North America dominated the web content management market in 2018 and is expected to continue its dominance during the forecast period. North America held around 40% of the share in the overall web content management market in 2018. The dominance of the region is led by the growing adoption of digital platforms and technologies. In addition, Europe was the second-largest market in 2018 due to the rising penetration of cloud-based services.

Asia Pacific is projected to grow at a considerable rate during the forecast period.

Asia Pacific is expected to grow at a noticeable rate during the forecast period due to the rising adoption of customer engagement strategies by a number of business organizations, which is a major factor driving the web content management market.

List of Companies Covered:

• Acquia, Inc.
• Episerver
• Adobe
• IBM Corporation
• Open Text Corporation
• Oracle
• Microsoft
• Hyland Software, Inc.
• SDL
• TransPerfect, Inc.
• eZ Systems AS
• CMS Wire
• Rackspace Hosting, Inc.
• HCL Technologies Limited
• Percussion Software, Inc.

Key Industry Developments:

• In January 2019, IBM iX and Sitecore announced their partnership. Sitecore is a leader in digital experience management software. The partnership aims to provide marketing solutions to clients of Sitecore web content management. Moreover, the partnership aims to bring together IBM iX’s technologies to capitalize on digital marketing platforms to create a personalized customer experience.
• HP Inc. sold HP TeamSite, HP MediaBin, and HP Qfiniti to Opentext Corporation, a leading enterprise content management company, in April 2016. The TeamSite is a multi-channel digital experience management platform used for web content management; HP Qfiniti offers an intelligent workforce optimization solution, and HP Media Bin is a digital asset management solution.

Periods of History and Forecast

This study report includes an analysis of each segment from 2017 to 2027, with 2018 as the base year. The compound annual growth rate (CAGR) for each of the respective segments is estimated for the forecast period from 2019 to 2027.

Market Segmentation

The current report also includes qualitative and qualitative market valuation factors such as key market drivers, market trends, restraints, and opportunities to provide a complete picture of the overall Web content management market. Additionally, the global report also comprises a graphical representation of the competitive landscape based on their market initiatives and strategies, product portfolio, and business strengths.

Key questions are answered in this report.

• What are the current market trends and dynamics in the web content management market, and what are the valuable opportunities for emerging players?
• What is driving the Web content management market?
• What are the key challenges to market growth?
• Which segment accounts for the fastest CAGR during the forecast period?
• Which product type segment holds a larger market share and why?
• Are low- and middle-income economies investing in the web content management market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and the Middle East and Africa?

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation

2. Executive Summary
2.1. Market Snapshot: Global Web content management (WCM) Market
2.2. Global WCM Market, by Component, 2018 (US$ Bn)
2.3. Global WCM Market, by Deployment Mode, 2018 (US$ Bn)
2.4. Global WCM Market, by Size of Organization, 2018 (US$ Bn
2.5. Global WCM Market, by End-Use, 2018 (US$ Bn)
2.6. Global WCM Market, by Geography, 2018 (US$ Bn)

3. Market Dynamics
3.1. Introduction
3.1.1. Global WCM Market Value, 2017-2027, (US$ Bn)
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.2. Market Restraints
3.3. Attractive Investment Proposition, by Geography, 2018
3.4. Market Positioning of Key Players, 2018
3.4.1. Major Strategies Adopted by Key Players

4. Global Web Content Management (WCM) Market, by Component, 2017-2027 (US$ Bn)
4.1. Overview
4.2. Solutions
4.2.1. Content Analytics
4.2.2. Digital Marketing Management
4.2.3. Digital Asset Management Integration
4.2.4. Web Content & Edit Tools
4.2.5. Web Experience Management
4.2.6. Mobile & Social Content Management
4.3. Services
4.3.1. Managed Service
4.3.2. Professional Service
4.3.3. Training & Supports
4.3.4. Consulting
4.3.5. Integration & Development

5. Global Web Content Management (WCM) Market, By Deployment Mode, 2017-2027 (US$ Bn)
5.1. Overview
5.2. On-Premises
5.3. Cloud

6. Global Web Content Management (WCM) Market, By Size of Organization, 2017-2027 (US$ Bn)
6.1. Overview
6.2. Large Enterprises
6.3. SME’s

7. Global Web Content Management (WCM) Market, by End-use Industry, 2017-2027 (US$ Bn)
7.1. Overview
7.2. BFSI
7.3. Media & Entertainment
7.4. Retail & Consumer Goods
7.5. Healthcare & Life Sciences
7.6. Research & Academic
7.7. Travel & Hospitality
7.8. Government
7.9. Telecom
7.10. IT & ITES
7.11. Others

8. North America Web Content Management (WCM) Market Analysis, 2017-2027 (US$ Bn)
8.1. Overview
8.1.1. North America WCM Market Value and Growth, 2017-2027, (US$ Bn)
8.2. North America WCM Market Value, By Component, 2017-2027 (US$ Bn)
8.2.1. Market Analysis
8.3. North America WCM Market Value, By Deployment Mode, 2017-2027 (US$ Bn)
8.3.1. Market Analysis
8.4. North America WCM Market Value, By Size of Organization, 2017-2027 (US$ Bn)
8.4.1. Market Analysis
8.5. North America WCM Market Value, By End-use, 2017-2027 (US$ Bn)
8.5.1. Market Analysis
8.6. North America WCM Market Value, By Region/Country, 2017-2027 (US$ Bn)
8.6.1. Market Analysis
8.6.2. U.S.
8.6.3. Rest of North America

9. Europe Web Content Management (WCM) Market Analysis, 2017-2027 (US$ Bn)
9.1. Overview
9.1.1. Europe WCM Market Value and Growth, 2017-2027, (US$ Bn)
9.2. Europe WCM Market Value, By Component, 2017-2027 (US$ Bn
9.2.1. Market Analysis
9.3. Europe WCM Market Value, By Deployment Mode, 2017-2027 (US$ Bn)
9.3.1. Market Analysis
9.4. Europe WCM Market Value, By Size of Organization, 2017-2027 (US$ Bn)
9.4.1. Market Analysis
9.5. Europe WCM Market Value, By End-use, 2017-2027 (US$ Bn)
9.5.1. Market Analysis
9.6. Europe WCM Market Value, By Region/Country, 2017-2027 (US$ Bn)
9.6.1. Market Analysis
9.6.2. U.K.
9.6.3. Germany
9.6.4. France
9.6.5. Rest of Europe

10. Asia Pacific Web Content Management (WCM) Market Analysis, 2017-2027 (US$ Bn)
10.1. Overview
10.1.1. Asia Pacific WCM Market Value and Growth, 2017-2027, (US$ Bn)
10.2. Asia Pacific WCM Market Value, By Component, 2017-2027 (US$ Bn)
10.2.1. Market Analysis
10.3. Asia Pacific WCM Market Value, By Deployment Mode, 2017-2027 (US$ Bn)
10.3.1. Market Analysis
10.4. Asia Pacific WCM Market Value, By Size of Organization, 2017-2027 (US$ Bn)
10.4.1. Market Analysis
10.5. Asia Pacific WCM Market Value, By End-use, 2017-2027 (US$ Bn)
10.5.1. Market Analysis
10.6. Asia Pacific WCM Market Value, By Region/Country, 2017-2027 (US$ Bn)
10.6.1. Market Analysis
10.6.2. Japan
10.6.3. China
10.6.4. India
10.6.5. Rest of Asia Pacific

11. Rest of the World Web Content Management (WCM) Market Analysis, 2017-2027 (US$ Bn)
11.1. Overview
11.1.1. Rest of the World WCM Market Value and Growth, 2017-2027, (US$ Bn)
11.2. Rest of the World WCM Market Value, By Component, 2017-2027 (US$ Bn)
11.2.1. Market Analysis
11.3. Rest of the World WCM Market Value, By Deployment Mode, 2017-2027 (US$ Bn)
11.3.1. Market Analysis
11.4. Rest of the World WCM Market Value, By Size of Organization, 2017-2027 (US$ Bn)
11.4.1. Market Analysis
11.5. Rest of World WCM Market Value, By End-use, 2017-2027 (US$ Bn)
11.5.1. Market Analysis
11.6. Rest of the World WCM Market Value, By Region, 2017-2027 (US$ Bn)
11.6.1. Market Analysis
11.6.2. Middle East & Africa
11.6.3. Latin America

12. Company Profiles
12.1. Acquia, Inc.
12.2. Episerver
12.3. Adobe
12.4. IBM Corporation
12.5. Open Text Corporation
12.6. Oracle
12.7. Microsoft
12.8. Hyland Software, Inc.
12.9. SDL
12.10. TransPerfect, Inc.
12.11. eZ Systems AS
12.12. CMS Wire
12.13. Rackspace Hosting Inc.
12.14. HCL Technologies Limited
12.15. Percussion Software, Inc.

List Of Figures

FIG. 1 Global Web content management (WCM) Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global WCM Market Segmentation
FIG. 4 Global WCM Market, by Component, 2018 (US$ Bn)
FIG. 5 Global WCM Market, by Deployment Mode, 2018 (US$ Bn)
FIG. 6 Global WCM Market, by Size of Organization, 2018 (US$ Bn)
FIG. 7 Global WCM Market, by End-use, 2018 (US$ Bn)
FIG. 8 Global WCM Market, by Geography, 2018 (US$ Bn)
FIG. 9 Attractive Investment Proposition, by Geography, 2018
FIG. 10 Global Market Positioning of Key WCM Market Manufacturers, 2018
FIG. 11 Global WCM Market Value Contribution, By Component, 2018 & 2027 (Value %)
FIG. 12 Global WCM Market, by Solutions, Value, 2017–2027 (US$ Bn)
FIG. 13 Global WCM Market, by Services, 2017–2027 (US$ Bn)
FIG. 14 Global WCM Market Value Contribution, By Deployment Mode, 2018 & 2027 (Value %)
FIG. 15 Global WCM Market, by On-Premises, Value, 2017–2027 (US$ Bn)
FIG. 16 Global WCM Market, by Cloud, Value, 2017–2027 (US$ Bn)
FIG. 17 Global WCM Market Value Contribution, By Size of Organization, 2018 & 2027 (Value %)
FIG. 18 Global WCM Market, by Large Enterprises, Value, 2017–2027 (US$ Bn)
FIG. 19 Global WCM Market, by SME’s, Value, 2017–2027 (US$ Bn)
FIG. 20 Global WCM Market Value Contribution, By End-use, 2018 & 2027 (Value %)
FIG. 21 Global WCM Market, by BFSI, Value, 2017–2027 (US$ Bn)
FIG. 22 Global WCM Market, by Media & Entraintment, Value, 2017–2027 (US$ Bn)
FIG. 23 Global WCM Market, by Retail & Consumer Goods, Value, 2017–2027 (US$ Bn
FIG. 24 Global WCM Market, by Healthcare & Life Sciences, Value, 2017–2027 (US$ Bn
FIG. 25 Global WCM Market, by Research & Academic, Value, 2017–2027 (US$ Bn
FIG. 26 Global WCM Market, by Travel & Hospitality, Value, 2017–2027 (US$ Bn
FIG. 27 Global WCM Market, by Government, Value, 2017–2027 (US$ Bn
FIG. 28 Global WCM Market, by Telecom, Value, 2017–2027 (US$ Bn
FIG. 29 Global WCM Market, by IT & ITES, Value, 2017–2027 (US$ Bn)
FIG. 30 Global WCM Market, by Others, Value, 2017–2027 (US$ Bn
FIG. 31 U.S. WCM Market, 2017–2027 (US$ Bn)
FIG. 32 Rest of North America WCM Market, 2017–2027 (US$ Bn)
FIG. 33 U.K. WCM Market, 2017–2027 (US$ Bn)
FIG. 34 Germany WCM Market, 2017–2027 (US$ Bn)
FIG. 35 France WCM Market, 2017–2027 (US$ Bn)
FIG. 36 Rest of Europe WCM Market, 2017–2027 (US$ Bn)
FIG. 37 Japan WCM Market, 2017–2027 (US$ Bn)
FIG. 38 China WCM Market, 2017–2027 (US$ Bn)
FIG. 39 India WCM Market, 2017–2027 (US$ Bn)
FIG. 40 Rest of Asia Pacific WCM Market, 2017–2027 (US$ Bn)
FIG. 41 Middle East & Africa WCM Market, 2017–2027 (US$ Bn)
FIG. 42 Latin America WCM Market, 2017–2027 (US$ Bn)

List Of Tables

TABLE 1 Market Snapshot: Global Web content management (WCM) Market
TABLE 2 Global WCM Market, by Component, 2017–2027 (US$ Bn)
TABLE 3 Global WCM Market, by Deployment Mode, 2017–2027 (US$ Bn)
TABLE 4 Global WCM Market, by Size of Organization, 2017–2027 (US$ Bn)
TABLE 5 Global WCM Market, by End-use, 2017–2027 (US$ Bn)
TABLE 6 Global WCM Market, by Geography, 2017–2027 (US$ Bn)
TABLE 7 North America WCM Market, by Component, 2017–2027 (US$ Bn)
TABLE 8 North America WCM Market, by Deployment Mode, 2017–2027 (US$ Bn)
TABLE 9 North America WCM Market, by Size of Organization, 2017–2027 (US$ Bn)
TABLE 10 North America WCM Market, by End-use, 2017–2027 (US$ Bn)
TABLE 11 North America WCM Market, by Country, 2017–2027 (US$ Bn)
TABLE 12 Europe WCM Market, by Component, 2017–2027 (US$ Bn)
TABLE 13 North America WCM Market, by Deployment Mode, 2017–2027 (US$ Bn)
TABLE 14 North America WCM Market, by Size of Organization, 2017–2027 (US$ Bn)
TABLE 15 Europe WCM Market, by End-use, 2017–2027 (US$ Bn)
TABLE 16 Europe WCM Market, by Country/Region, 2017–2027 (US$ Bn)
TABLE 17 Asia Pacific WCM Market, by Component, 2017–2027 (US$ Bn)
TABLE 18 Asia Pacific WCM Market, by Deployment Mode, 2017–2027 (US$ Bn)
TABLE 19 Asia Pacific WCM Market, by Size of Organization, 2017–2027 (US$ Bn)
TABLE 20 Asia Pacific WCM Market, by End-use, 2017–2027 (US$ Bn)
TABLE 21 Asia Pacific WCM Market, by Country/Region, 2017–2027 (US$ Bn)
TABLE 22 RoW WCM Market, by Component, 2017–2027 (US$ Bn)
TABLE 23 RoW WCM Market, by Deployment Mode, 2017–2027 (US$ Bn)
TABLE 24 RoW WCM Market, by Size of Organization, 2017–2027 (US$ Bn)
TABLE 25 RoW WCM Market, by End-use, 2017–2027 (US$ Bn)
TABLE 26 RoW WCM Market, by Country/Region, 2017–2027 (US$ Bn)
TABLE 27 Acquia, Inc.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 28 Episerver: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 29 Adobe: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 30 IBM Corporation: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 31 Open Text Corporation: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 32 Oracle: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 33 Microsoft: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 34 Hyland Software, Inc.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 35 SDL: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 36 TransPerfect, Inc.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 37 eZ Systems AS: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 38 CMS Wire: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 39 Rackspace Hosting Inc.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 40 HCL Technologies Limited: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 41 Percussion Software, Inc.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 42 eZ Systems AS: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments