Web Content Management Market By Component (Solutions, Services), By Deployment Mode (On-Premises, Cloud), By Size of Organization (Large Enterprises, SME’s), By End-Use (BFSI, Media & Entertainment, Retail & Consumer Goods, Healthcare & Life Sciences, Research and Academic, Travel & Hospitably, Government, Telecom, IT & ITES, Others) - Growth, Future Prospects, and Competitive Analysis, 2019 - 2027

Cloud adoption in web content management fuels the growth of the market.

The web content management market is expected to grow at a CAGR of 17.5% from 2019 to 2027, with a starting value of US$ 8 billion in 2018. Increasing customer penetration of learning content management systems (LCMS) offers worthwhile growth opportunities for web content management market providers. Students are becoming more inclined towards using online courses from anywhere on the globe. An LCMS keeps track of the content developments and contributions of various tutors. With the increasing pace of digitization, there is a need for automating the assessment process of students in educational institutions. Content management systems automate the whole assessment and content development process quickly and efficiently. It also helps to manage administrative tasks and content development from a central location.

The benefits offered to an organization, such as easy access to data and applications and lower IT expenditure, are expected to drive cloud adoption over the forecast period. Increasing adoption of cloud services is likely to present a noteworthy opportunity for the growth of cloud-based web content management services and solutions.

Market Synopsis

Industry Analysis

Media & Entertainment holds the largest share in the overall web content management market.

On the basis of industry, the market is subdivided into BFSI, media & entertainment, retail & consumer goods, healthcare & life sciences, research & academic, travel & hospitality, government, telecom, IT & ITES, and others. The media and entertainment industry held the largest share of the web content management market in 2018 due to increasing demand for supervision of the content on web pages by media portal providers, publishers, and broadcasters to propose improved services to customers of websites.

The web content management market, on the basis of retail and consumer goods, is expected to grow at a rate of over 16% during the forecast period. The expansion of e-commerce companies is increasing, as is the number of mobile users globally, as a result of the growing online retail sector.

Regional Analysis

North America dominates the web content management market.

North America dominated the web content management market in 2018 and is expected to continue its dominance during the forecast period. North America held around 40% of the share in the overall web content management market in 2018. The dominance of the region is led by the growing adoption of digital platforms and technologies. In addition, Europe was the second-largest market in 2018 due to the rising penetration of cloud-based services.

Asia Pacific is projected to grow at a considerable rate during the forecast period.

Asia Pacific is expected to grow at a noticeable rate during the forecast period due to the rising adoption of customer engagement strategies by a number of business organizations, which is a major factor driving the web content management market.

List of Companies Covered:

Acquia, Inc.
Episerver
Adobe
IBM Corporation
Open Text Corporation
Oracle
Microsoft
Hyland Software, Inc.
SDL
TransPerfect, Inc.
eZ Systems AS
CMS Wire
Rackspace Hosting, Inc.
HCL Technologies Limited
Percussion Software, Inc.

Key Industry Developments:

In January 2019, IBM iX and Sitecore announced their partnership. Sitecore is a leader in digital experience management software. The partnership aims to provide marketing solutions to clients of Sitecore web content management. Moreover, the partnership aims to bring together IBM iX's technologies to capitalize on digital marketing platforms to create a personalized customer experience.
HP Inc. sold HP TeamSite, HP MediaBin, and HP Qfiniti to Opentext Corporation, a leading enterprise content management company, in April 2016. The TeamSite is a multi-channel digital experience management platform used for web content management; HP Qfiniti offers an intelligent workforce optimization solution, and HP Media Bin is a digital asset management solution.

Periods of History and Forecast

This study report includes an analysis of each segment from 2017 to 2027, with 2018 as the base year. The compound annual growth rate (CAGR) for each of the respective segments is estimated for the forecast period from 2019 to 2027.

Market Segmentation

The current report also includes qualitative and qualitative market valuation factors such as key market drivers, market trends, restraints, and opportunities to provide a complete picture of the overall Web content management market. Additionally, the global report also comprises a graphical representation of the competitive landscape based on their market initiatives and strategies, product portfolio, and business strengths.

Key questions are answered in this report.

What are the current market trends and dynamics in the web content management market, and what are the valuable opportunities for emerging players?
What is driving the Web content management market?
What are the key challenges to market growth?
Which segment accounts for the fastest CAGR during the forecast period?
Which product type segment holds a larger market share and why?
Are low- and middle-income economies investing in the web content management market?
What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and the Middle East and Africa?