Web Content Management Market By Component (Solutions, Services), By Deployment Mode (On-Premises, Cloud), By Size of Organization (Large Enterprises, SME’s), By End-Use (BFSI, Media & Entertainment, Retail & Consumer Goods, Healthcare & Life Sciences, Research and Academic, Travel & Hospitably, Government, Telecom, IT & ITES, Others) - Growth, Future Prospects, and Competitive Analysis, 2019 - 2027

Key Market Insights 

“Cloud Adoption in web content management fuels the growth of the market” 

The web content management market is expected to grow at a CAGR of 17.5% during the forecast period from 2019 to 2027, starting from US$ 8 Bn in 2018. Increasing penetration of customers towards using learning content management systems (LCMS) offers worthwhile growth opportunities for web content management market providers. Students are becoming more inclined towards using online courses from anywhere in the globe. A LCMS helps to track various tutor’s content developments and contributions. With the increasing pace of digitization, there is a need for automating the assessment process of students in educational institutions. Content management systems automates the whole assessment and content development process quickly and efficiently. It also helps to manage administrative tasks and content development from a principal location. 

The cloud adoption is projected to increase over the forecast period due to the benefits offered to an organization such as easy access to data and applications, and lower IT expenditure. Increasing adoption of cloud services is likely to propose a noteworthy chance for the growth of cloud-based web content management services and solutions.

Market Synopsis

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Industry Analysis                                                        

“Media & entertainment holds the largest share in the overall web content management market” 

On the basis of industry, the market is sub-divided into, BFSI, media & entertainment, retail & consumer goods, healthcare & life sciences, research and academic, travel & hospitably, government, telecom, IT & ITES and others. The media and entertainment industry held the largest share in the web content management market in 2018, due to increasing demand for supervision the content on web pages by media portal providers, publishers and broadcasters to propose improved services to the customers of websites.

The web content management market on the basis of retail & consumer goods is expected to grow at the rate of over 16% during the forecast period. Due to growing online retail sector, increasing expansion of e-commerce companies, along with rising figure of mobile users globally.   

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Regional Analysis

“North America Dominates the web content management market”  

North America dominated the web content management market in 2018 and expected to continue its dominance during the forecast period. North America holds around 40% of the share in the overall web content management market in 2018. The dominance of region led by growing adoption of digital platforms and technologies. In addition, Europe is the second-largest market in the year 2018 due to rising penetration of cloud-based services. 

“Asia Pacific is projected to grow at a considerable rate during the forecast period”

Asia Pacific is expected to grow at a noticeable rate during the forecast period due to rising adoption of customer engagement strategies by a number of business organizations is major factor driving the web content management market. 

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List of Companies Covered:

• Acquia, Inc.
• Episerver
• Adobe
• IBM Corporatio
• Open Text Corporation
• Oracle
• Microsoft
• Hyland Software, Inc.
• SDL
• TransPerfect, Inc.
• eZ Systems AS
• CMS Wire
• Rackspace Hosting Inc.
• HCL Technologies Limited
• Percussion Software, Inc.

Key Industry Developments: 

• In January 2019, IBM iX and Sitecore announced partnership. Sitecore, a leader of digital experience management software. The partnership aims to provide marketing solutions to clients of sitecore web content management. Moreover, the partnership aims bring together IBM iX’s technologies to capitalize for digital marketing platforms to create personalized customer experience.    
• In April 2016, Opentext Corporation, a leading content management Enterprise acquire customer experience software HP TeamSite, HP MediaBin and HP Qfiniti from HP Inc. The TeamSite is a multi-channel digital experience management platform used for web content management, HP Qfiniti offers intelligent workforce optimization solution and HP Media bin is digital assets management solution. 

Historical & Forecast Period 

This study report represents analysis for each segment from 2017 to 2027 considering 2018 to be the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period from 2019 to 2027. 

Market Segmentation

The current report also comprehends qualitative and qualitative market valuation factors such as key market drivers, market trends, restraints and opportunities that give a better market understanding of the overall Web Content Management market. Additionally, the global report also comprises a graphical representation of competitive landscape based on their market initiatives and strategies, product portfolio and business strengths. 

Key questions answered in this report 

• What are the current market trends and dynamics in the Web Content Management market and valuable opportunities for emerging players?
• What is driving the Web Content Management market?
• What are the key challenges to market growth?
• Which segment accounts for the fastest CAGR during the forecast period?
• Which product type segment holds a larger market share and why?
• Are low and middle-income economies investing in the Web Content Management market?
• What is the market trend and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?