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Animal Intestinal Health Market

Animal Intestinal Health Market By Animal Type (Production Animal [Cattle, Swine, Poultry, Others], Companion Animal [Canine, Feline, Equine, Others]); By Product (Nutrition [Probiotics, Prebiotics, Postbiotics, Phytogenics, Enzymes, Immunomodulators], Pharmaceuticals [Antibiotics, Others]); By Mode of Delivery (Feed/Water Additives, Supplements & Tablets, Other Modes); By Function (Preventive Care, Disease Treatment, Weight Gain, Nutrient Digestion, Metabolism, Bone and Joint Health); By Distribution Channel (Veterinary Hospitals/Clinics, Animal Farms, E-Commerce, Animal Specialty Stores, Other Channels) – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

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Published: | Report ID: 55545 | Report Format : Excel, PDF
REPORT ATTRIBUTE DETAILS
Historical Period  2019-2022
Base Year  2023
Forecast Period  2024-2032
Animal Intestinal Health Market Size 2024  USD 4493 Million
Animal Intestinal Health Market, CAGR  8.4%
Animal Intestinal Health Market Size 2032  USD 8565.85 Million

Market Overview:

The Animal Intestinal Health Market is projected to grow from USD 4493 million in 2024 to an estimated USD 8565.85 million by 2032, with a compound annual growth rate (CAGR) of 8.4% from 2024 to 2032.

The key drivers of the Animal Intestinal Health Market include the increasing demand for high-quality animal-derived products and growing concerns about food safety and quality. As livestock producers seek ways to improve animal performance and reduce disease prevalence, the need for gut health solutions such as prebiotics, probiotics, and enzymes has surged. Additionally, the shift away from antibiotic growth promoters, driven by stricter regulations and consumer preferences for antibiotic-free animal products, has led to the adoption of alternative gut health strategies. Technological advancements in animal nutrition, including the development of precision feeding solutions, are also bolstering the market, as they enable more effective and targeted interventions to support gut health.

Regionally, North America holds the largest share of the Animal Intestinal Health Market due to its well-developed livestock industry, high adoption of advanced animal nutrition solutions, and stringent regulations on the use of antibiotics. Europe follows closely, driven by the increasing demand for sustainable livestock farming practices and a strong regulatory framework supporting animal welfare. The Asia-Pacific region is expected to witness the highest growth during the forecast period, fueled by the rising livestock population, growing awareness of animal health, and increasing demand for animal-derived products in countries such as China and India. Latin America and the Middle East & Africa are also emerging markets, with steady growth due to the expansion of the livestock industry and improving animal healthcare infrastructure.

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Market Drivers:

Growing Demand for Animal-Derived Products:

One of the primary drivers of the Animal Intestinal Health Market is the increasing global demand for high-quality animal-derived products such as meat, milk, and eggs. As the global population rises and living standards improve, particularly in developing countries, there is a greater need for protein-rich foods. For instance, global meat production has more than tripled over the past 50 years, with the world now producing more than 350 million tonnes each year. To meet this demand, livestock producers are under pressure to improve the productivity and efficiency of their animals. Healthy intestinal function is essential for optimal nutrient absorption, growth, and overall performance in animals, which has led to a rising demand for products that support gut health, such as probiotics, prebiotics, and enzymes. The focus on improving animal productivity to meet the needs of consumers is driving significant growth in this market.

Shift Away from Antibiotic Growth Promoters:

Regulatory changes and growing consumer awareness about the potential risks of antibiotic resistance have prompted a shift away from the use of antibiotic growth promoters in animal feed. Many countries have introduced stricter regulations governing the use of antibiotics in livestock, particularly for growth promotion purposes. As a result, livestock producers are seeking alternative solutions to maintain animal health and productivity. Products that support gut health, such as probiotics, organic acids, and enzymes, are increasingly being used as replacements for antibiotics, as they promote intestinal health, enhance immunity, and improve feed efficiency. This shift away from antibiotics is a key factor contributing to the growing adoption of intestinal health solutions in the livestock industry.

Increasing Focus on Animal Welfare and Sustainable Farming:

There is an increasing focus on animal welfare and sustainable farming practices, which is also driving the growth of the Animal Intestinal Health Market. Consumers are becoming more conscious of the conditions in which livestock are raised and are demanding products that are produced using ethical and environmentally friendly practices. Livestock producers are responding to these demands by adopting practices that prioritize animal health and welfare. Maintaining good intestinal health is critical to overall animal well-being, as it reduces the need for medical interventions and improves animals’ resilience to diseases. This focus on welfare and sustainability is pushing the livestock industry to invest in gut health solutions that enhance the overall health and productivity of animals while minimizing the environmental impact of farming practices.

Technological Advancements in Animal Nutrition:

Advancements in animal nutrition technology are playing a significant role in the growth of the Animal Intestinal Health Market. Innovations in precision feeding systems and nutritional supplements allow for more targeted interventions to improve gut health and overall animal performance. These technologies enable livestock producers to deliver precise amounts of nutrients and gut health-enhancing products, optimizing feed efficiency and minimizing waste. For example, A study titled “Feeding Strategies to Reduce Nutrient Losses and Improve the Sustainability of Growing Pigs” highlighted that precision feeding and nutrition can decrease nitrogen excretion by 30% when compared to group phase feeding. Additionally, research into novel gut health ingredients, such as postbiotics and symbiotics, is further expanding the range of available solutions to support intestinal health. The increasing adoption of these technologies and innovations is providing new opportunities for market growth and helping livestock producers achieve better outcomes in animal health and productivity.

Market Trends:

Growing Use of Probiotics and Prebiotics:

One of the notable trends in the Animal Intestinal Health Market is the increasing adoption of probiotics and prebiotics as natural solutions to enhance gut health. Probiotics, which consist of beneficial live microorganisms, and prebiotics, which serve as food for these microbes, are being widely used to improve the microbial balance in the animal gut. These products have gained popularity due to their ability to enhance digestion, strengthen the immune system, and improve feed efficiency, all without the need for antibiotics. As more livestock producers seek natural alternatives to antibiotics, the demand for probiotics and prebiotics continues to rise, positioning these products as essential components in the modern livestock diet.

Integration of Precision Nutrition:

Precision nutrition is gaining significant traction in the Animal Intestinal Health Market as producers aim to optimize feed efficiency and improve animal health outcomes. Technological advancements in animal nutrition, such as smart feeding systems, are enabling more accurate delivery of nutrients and supplements tailored to each animal’s specific needs. This approach minimizes feed waste and maximizes the health benefits of supplements like enzymes, organic acids, and probiotics. The integration of precision nutrition is helping producers to improve gut health and overall animal performance while reducing the environmental impact of farming. This trend is expected to grow as more producers recognize the value of data-driven, individualized feeding programs.

Rising Awareness of Antibiotic-Free Production:

Consumer demand for antibiotic-free animal products is driving a significant trend in the market as food safety and health concerns continue to grow. Increasing awareness of antibiotic resistance has prompted both regulators and consumers to push for the reduction or elimination of antibiotics in animal production. In response, livestock producers are focusing on alternatives that support gut health and reduce the need for antibiotics, such as organic acids, enzymes, and plant-based supplements. For instance, Alltech promotes a process known as Seed-Feed-Weed (SFW) to optimize the composition of gut microbes and improve animal performance without antibiotics. The SFW program has shown that piglets fed with the SFW pre-starter and starter pack had a feed efficiency of 1.21 compared to 1.24 in control piglets, and piglet mortality was reduced from 6.9% to 3.4%. This trend is particularly strong in developed markets, where antibiotic-free labels are becoming a key differentiator for meat, dairy, and poultry products. As regulations around antibiotic use tighten globally, the push for antibiotic-free production is likely to continue shaping the market3.

Expansion of Sustainable Livestock Practices:

Sustainability is an increasingly important trend in the Animal Intestinal Health Market, with producers adopting practices that reduce their environmental footprint while maintaining animal health. The use of feed additives that enhance gut health and improve feed conversion ratios plays a crucial role in this shift toward sustainable farming. By promoting better digestion and nutrient absorption, these additives help reduce the amount of feed required per unit of production, thus lowering greenhouse gas emissions and resource use. Additionally, sustainable farming practices are being driven by consumer demand for ethically produced animal products and stricter environmental regulations. For example, Cargill Inc has invested $78 million in efficiency and sustainability projects within their operations and advanced regenerative agriculture practices on 880,000 acres of North American farmland since 2020. Evonik Industries has demonstrated that using their innovative animal feed can reduce negative environmental and social impacts by up to one third. This trend is expected to expand as producers continue to seek ways to balance animal health, productivity, and environmental responsibility.

Market Restraints and Challenges:

High Cost of Advanced Intestinal Health Solutions:

One of the key restraints in the Animal Intestinal Health Market is the high cost associated with advanced gut health products such as probiotics, prebiotics, and enzymes. While these products offer significant benefits for improving animal performance and health, their higher prices make them less accessible for smaller livestock producers or those in emerging markets with limited financial resources. The cost of adopting advanced solutions, coupled with the need for continuous usage to maintain benefits, can be a significant financial burden for farmers. This challenge can slow down the widespread adoption of these solutions, particularly in regions with tight profit margins or where livestock farming practices are less intensive.

Lack of Awareness in Developing Regions:

Another major challenge facing the Animal Intestinal Health Market is the lack of awareness about the importance of gut health in animal production, particularly in developing regions. In many countries, livestock producers still rely heavily on traditional farming methods and may not fully understand the role of intestinal health in improving animal productivity and disease resistance. This knowledge gap limits the adoption of modern gut health products and practices. Furthermore, the lack of training and educational initiatives to help farmers understand the benefits of these products hinders the growth of the market in regions where livestock farming is critical to economic development.

Regulatory Challenges and Compliance Issues

The regulatory environment surrounding animal health products also poses challenges for market growth. In many regions, the approval process for new gut health products can be complex and time-consuming, with different regulatory requirements across countries. This can delay the introduction of new products and limit the ability of companies to scale their operations globally. Additionally, compliance with changing regulations, especially in terms of reducing antibiotic use in animal feed, presents a challenge for producers who may struggle to adapt their practices while ensuring compliance with local and international standards. These regulatory hurdles can impede market expansion and limit innovation.

Market Segmentation Analysis:

By Animal Type, the market is divided into production animals, such as cattle, swine, poultry, and others (sheep, goats, aquaculture), and companion animals like canine, feline, equine, and others (fish, rabbits). The production animal segment dominates due to the rising demand for livestock products, while the companion animal segment is growing as pet ownership increases globally.

By Product, the market is categorized into nutrition and pharmaceuticals. Nutrition includes probiotics, prebiotics, postbiotics, phytogenics, enzymes, and immunomodulators, which are seeing strong demand due to the rising focus on improving gut health naturally. The pharmaceutical segment includes antibiotics, though its growth is limited by regulatory restrictions on antibiotic use in livestock.

By Mode of Delivery, products are administered through feed/water additives, supplements and tablets, and other methods. Feed additives are the most commonly used mode of delivery, especially for production animals, as they are easy to administer in large-scale farming.

By Function, the market supports preventive care, disease treatment, weight gain, nutrient digestion, metabolism, and bone and joint health. Preventive care and nutrient digestion are key functions driving growth as they help optimize animal health and productivity.

By Distribution Channel, veterinary hospitals/clinics, animal farms, e-commerce platforms, animal specialty stores, and other channels are used. Animal farms hold the largest share, while e-commerce is growing rapidly, driven by convenience and increasing online sales of animal health products.

Segmentation:

By Animal Type

  • Production Animal
    • Cattle
    • Swine
    • Poultry
    • Others (sheep, goats, aquaculture, etc.)
  • Companion Animal
    • Canine
    • Feline
    • Equine
    • Others (turtles, fish, rabbits, etc.)

By Product 

  • Nutrition
    • Probiotics
    • Prebiotics
    • Postbiotics
    • Phytogenics
    • Enzymes
    • Immunomodulators
  • Pharmaceuticals
    • Antibiotics
    • Others

By Mode of Delivery  

  • Feed/Water Additives
  • Supplements & Tablets
  • Other mode of delivery

By Function  

  • Preventive Care
  • Disease Treatment
  • Weight Gain
  • Nutrient Digestion
  • Metabolism
  • Bone and Joint health

By Distribution Channel  

  • Veterinary Hospitals/Clinics
  • Animal Farms
  • E-Commerce
  • Animal Specialty Stores
  • Other Distribution Channel

By Region

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa

Regional Analysis:

North America

North America holds the largest market share in the global Animal Intestinal Health Market, accounting for approximately 35% of the market. This region is driven by a well-established livestock industry, advanced animal healthcare infrastructure, and strong regulations on antibiotic use in animal feed. The United States is a major contributor, with a high adoption rate of gut health products like probiotics and enzymes. Increasing consumer demand for antibiotic-free and organic animal products has further spurred the growth of intestinal health solutions in this region. Additionally, the rising awareness of pet health is boosting the companion animal segment in North America, especially in the U.S. and Canada.

Europe

Europe follows closely behind North America, holding around 30% of the global market share. The European Union’s strict regulations on antibiotic use in livestock farming have been a key driver in the adoption of alternative intestinal health solutions. Countries like Germany, the UK, and France are leading the market in this region, with a strong focus on sustainable farming practices and animal welfare. The demand for organic and high-quality animal products, coupled with the increasing use of probiotics, prebiotics, and phytogenics, is expected to drive further growth in Europe. Moreover, the growing pet ownership in Europe is contributing to the expansion of the companion animal segment.

Asia-Pacific

The Asia-Pacific region is expected to experience the highest growth, with a market share of about 20% and a rapidly increasing compound annual growth rate (CAGR). Countries such as China, India, and Japan are leading this market due to the large livestock population and rising demand for animal-derived products. The increasing awareness of animal health and the growing need to reduce antibiotic use are driving the adoption of gut health solutions. In addition, the expanding middle class in these countries is contributing to the rising demand for companion animal products. The region’s livestock industry is focusing on improving productivity and efficiency, which further boosts the demand for intestinal health products.

Latin America

Latin America accounts for approximately 10% of the global Animal Intestinal Health Market. Brazil and Mexico are the primary contributors, driven by the growing livestock industry and rising awareness of sustainable farming practices. The region is also seeing increasing demand for natural gut health solutions as antibiotic use in animal production faces regulatory scrutiny. However, the slower adoption of advanced animal nutrition technologies limits the growth potential in certain parts of the region.

Middle East & Africa

The Middle East and Africa hold the remaining 5% of the market share. While this region is currently experiencing slower growth compared to others, there is increasing investment in livestock farming, particularly in countries like South Africa and Saudi Arabia. The rising awareness of animal health and welfare, coupled with expanding livestock production, is expected to create opportunities for market growth. However, the limited availability of advanced animal health infrastructure and technologies may pose challenges in fully realizing this potential.

Key Player Analysis:

  • AB Vista
  • Adisseo
  • ADM
  • AdvaCarePharma
  • Alltech
  • Boehringer Ingelheim
  • Cargill
  • Dechra Pharmaceuticals
  • DuPont
  • dsm-firmenich (DSM)
  • Evonik Industries
  • EW Nutrition
  • Karyotica Biologicals Pvt Ltd.
  • Kemin Industries
  • Kerry Group plc.
  • Novozymes A/S
  • Zoetis

Competitive Analysis:

The Animal Intestinal Health Market is highly competitive, with key players focusing on innovation, product development, and strategic partnerships to strengthen their market position. Major companies like Cargill, Inc., Archer Daniels Midland (ADM), and DuPont dominate the market due to their extensive portfolios in animal nutrition and feed additives. These companies are investing heavily in research and development to create advanced gut health solutions, including probiotics, prebiotics, and phytogenics, to meet the growing demand for antibiotic-free products. Emerging players are gaining traction by offering specialized and region-specific solutions, particularly in developing markets. Collaboration between manufacturers, veterinary experts, and livestock producers is a common strategy to enhance product efficacy and expand market reach. Additionally, technological advancements in precision nutrition and feed additives are creating opportunities for companies to differentiate themselves and cater to the growing demand for sustainable and efficient animal health solutions. 

Recent Developments:

  • In November 2023, General Mills acquired Fera Pets, marking its entry into the pet care supplements market. This acquisition enables General Mills to produce high-quality, scientifically proven supplements for pets, combining both Eastern and Western medicinal approaches.
  • In July 2023, DSM acquired Adare Biome for USD 299.5 million, expanding its product portfolio to include animal postbiotics. This acquisition strengthens DSM’s position in the animal health sector with innovative gut health solutions.
  • In June 2022, Cargill acquired Delacon, a leading phytogenic animal feed manufacturer. This acquisition allowed Cargill to expand its portfolio of phytogenic feed additives, which are made from natural herbs, plants, and their extracts to support the health of livestock and companion animals.

Market Concentration & Characteristics:

The Animal Intestinal Health Market is moderately concentrated, with a mix of established global players and emerging companies. Major players like Cargill, Inc., Archer Daniels Midland (ADM), and DuPont dominate the market due to their broad portfolios and global presence in animal nutrition and feed additives. These companies invest heavily in research and development to stay competitive and to meet the rising demand for natural gut health solutions. At the same time, smaller and regional players are gaining market share by offering specialized and innovative products, particularly in emerging markets. The market is characterized by a growing demand for alternatives to antibiotics, such as probiotics, prebiotics, and phytogenics, driven by increasing regulatory restrictions and consumer demand for antibiotic-free animal products. The push for sustainable and organic farming practices is further shaping market dynamics, as producers seek solutions that promote animal health and environmental responsibility.

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Report Coverage:

The research report offers an in-depth analysis based on By Animal Type, By Product, By Mode of Delivery, By Function and By Distribution Channel. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

Future Outlook:

  1. The Animal Intestinal Health Market is expected to witness strong growth due to rising global demand for high-quality animal-derived products.
  2. Increasing regulatory restrictions on antibiotic use will drive the adoption of gut health solutions like probiotics and prebiotics.
  3. Technological advancements in animal nutrition, such as precision feeding, will enhance product effectiveness and boost market demand.
  4. Consumer preferences for antibiotic-free and organic products will accelerate the use of natural gut health solutions.
  5. The Asia-Pacific region is anticipated to experience the fastest growth due to expanding livestock populations and rising awareness of animal health.
  6. Continued investment in R&D by major players will result in innovative products that improve gut health and productivity.
  7. Sustainable farming practices will push producers to adopt feed additives that enhance nutrient absorption and reduce environmental impact.
  8. The companion animal segment will grow as pet ownership increases globally, driving demand for gut health solutions.
  9. Collaborations between manufacturers and research institutes will foster innovation and improve product efficacy.
  10. Emerging markets in Latin America and Africa will present growth opportunities as livestock production expands and healthcare infrastructure improves.

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Frequently Asked Questions:

What is the projected growth of the Animal Intestinal Health Market?

The market is expected to grow from USD 4493 million in 2024 to USD 8565.85 million by 2032, with a CAGR of 8.4% during this period.

What factors are driving market growth?

The rising demand for high-quality animal products and growing concerns about food safety and animal health are key drivers.

Which region is expected to see the highest growth?

The Asia-Pacific region is expected to witness the highest growth, driven by rising livestock populations and increasing awareness of animal health.

What are the main challenges facing the market?

High implementation costs and a lack of awareness in developing regions are significant challenges limiting market expansion.

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