Bluetooth Audio Transceivers Market

Market Insights

Bluetooth audio transceivers allow the transmission and reception of audio files between various types of media players and audio devices. These transceivers are small and portable, making them ideal for carrying around. In transmission mode, the Bluetooth audio transceiver needs to be connected to the media player with the use of an auxiliary, audio/video, or USB cable. When paired with Bluetooth headsets or earphones, the audio output of the media player gets seamlessly transmitted to the paired audio devices. Thereby, users can connect various types of electronics, such as TVs, home entertainment systems, and other media players, to their Bluetooth headsets and earphones. A Bluetooth audio transceiver in receiving mode can be connected to any wired headphones via a standard 3.5 mm audio jack. The transceiver can then connect with numerous Bluetooth-enabled devices, such as smartphones, music players, and other media players. The receiving mode enables users to enjoy a wireless experience without the need to buy a separate Bluetooth headset. In addition, users can make use of two transceivers to build a wireless connection between any two non-Bluetooth devices.

One of the major factors driving the demand for Bluetooth audio transceivers is the release of some of the latest flagship phones without a 3.5 mm audio jack. Leading manufacturers in the smartphone industry have removed the traditional 3.5 mm audio jack for various design and product development purposes. For instance, in September 2016, Apple, Inc. released its iPhone 7, which did not incorporate the universal 3.5 mm audio jack. The phone makes use of its Lighting technology, Apple’s proprietary computer bus, and a power connector for connecting headphones. Similarly, Google, Inc. launched its flagship smartphone, the Pixel 2, in October 2017, which makes use of the USB-C audio port instead of the traditional audio jack. Furthermore, there are numerous other smartphone brands, such as Motorola and HTC, among others, that have adopted a similar strategy. Despite these companies’ offering wired adapters to connect traditional headphones, users find it inconvenient to make use of such additional connectors.

Bluetooth audio transceivers have offered a viable solution for end-users to continue making use of their traditional headphones and headsets on their electronic devices. Furthermore, with the use of such adapters, users are able to enjoy a wireless experience while using their existing wired headphones. In addition, this has enabled users to use their high-end, expensive audio devices, which have the traditional 3.5 mm audio jack. Some of the other factors driving the popularity of such adapters are the introduction of advanced technologies such as Bluetooth 5.0 and aptX. Thereby, users can choose from a wide array of Bluetooth audio transceivers that offer optimum audio quality in both transmitting and receiving modes.

The research study titled “Global Bluetooth Audio Transceivers Market: Growth, Future Prospects, and Competitive Analysis, 2017–2025” provides strategic insights into the global Bluetooth audio transceivers market along with the market size and estimates for the duration of 2015–2025. The report offers market numbers for the years 2015 and 2016 (historical) and market estimates for a forecast period from 2017 to 2025.

The report further provides a competitive landscape, including leading providers of Bluetooth audio transceivers, along with market positioning and key market developments. Some of the leading providers of Bluetooth audio transceivers included in the study are Anker Technology Co. Limited, Avantree Technology Co., Ltd., BlueAnt Wireless Pty Ltd., Creative Technology Ltd., FiiO Electronics Technology Co., Ltd., Griffin Technology, LLC, Hama GmbH & Co. KG, iJumbl, JEDirect Corp., MPOW Technology Co., Ltd., The iTunes, and Wicked Audio, Inc.

The critical analysis included in the research study encompasses the following:

• Ongoing and expected market trends will help identify key growth markets within the Bluetooth audio transceivers industry.
• Market drivers, market restraints, and their impacts on market growth
• in-depth competitive environment analysis
• Trailing 2-year market size data (2015–2016)

Overall, the research study provides a holistic view of the Bluetooth audio transceivers market globally, offering market size and estimates for the period from 2017 to 2025, keeping in mind the above-mentioned factors.

The global market for Bluetooth audio transceivers has been segmented on the basis of geographical regions, as per the following regions and countries:

• North America

• • U.S.
  • rest of North America
• Europe
  • U.K.
  • Germany
  • France
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Rest of Asia Pacific
• Rest of the World (RoW)
  • Middle East and Africa (MEA)
  • Latin America

In 2016, Asia Pacific held the largest share in the overall Bluetooth audio transceivers market across the globe in terms of market value. The demand for Bluetooth audio transceivers in the region is largely driven by the large consumer bases in China and India. In addition, tech-savvy consumers from some of the developed economies, such as Japan, South Korea, and Singapore, among others, have contributed to the higher share of the Asia Pacific region in the overall market. With continued demand for advanced products and rising consumer spending capacity, the overall Asia Pacific Bluetooth audio transceivers market is expected to witness immense growth in the following years. The North American and Europe regions followed the Asia Pacific region in terms of market value. The regions are expected to exhibit steady growth due to demand from key markets such as the U.S., the UK, Germany, and France, among others.

Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Assumptions
1.4.5 Approach Adopted

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Bluetooth Audio Transceivers Market
2.2 Global Bluetooth Audio Transceivers Market, By Sales Channel
2.3 Global Bluetooth Audio Transceivers Market, By Geography

Chapter 3 Market Dynamics
3.1 Product Insights and Market Overview
3.1.1 Global Bluetooth Audio Transceivers Market Value and Growth, 2015 – 2025, (US$ Mn) (Y-o-Y %)
3.2 Key Market Trends and Future Outlook
3.3 Market Drivers
3.4 Market Growth Inhibitors
3.4.1 Impact Analysis of Drivers and Restraints
3.5 Attractive Investment Proposition
3.6 Competitive Analysis
3.6.1 Market Positioning of Key Vendors
3.6.2 Key Strategies adopted by the Leading Players

Chapter 4 Global Bluetooth Audio Transceivers Market Analysis, By Sales Channel
4.1 Market Analysis
4.2 Retail Stores
4.3 Online Retail

Chapter 5 North America Bluetooth Audio Transceivers Market Analysis
5.1 Overview
5.2 North America Bluetooth Audio Transceivers Market Analysis, By Sales Channel, 2015 – 2025
5.2.1 Market Analysis
5.3 North America Bluetooth Audio Transceivers Market Analysis, By Region, 2015 – 2025
5.3.1 U.S.
5.3.2 Rest of North America

Chapter 6 Europe Bluetooth Audio Transceivers Market Analysis
6.1 Overview
6.2 Europe Bluetooth Audio Transceivers Market Analysis, By Sales Channel, 2015 – 2025
6.2.1 Market Analysis
6.3 Europe Bluetooth Audio Transceivers Market Analysis, By Region, 2015 – 2025
6.3.1 U.K.
6.3.2 Germany
6.3.3 France
6.3.4 Rest of Europe

Chapter 7 Asia Pacific Bluetooth Audio Transceivers Market Analysis
7.1 Overview
7.2 Asia Pacific Bluetooth Audio Transceivers Market Analysis, By Sales Channel, 2015 – 2025
7.2.1 Market Analysis
7.3 Asia Pacific Bluetooth Audio Transceivers Market Analysis, By Region, 2015 – 2025
7.3.1 China
7.3.2 Japan
7.3.3 India
7.3.4 Rest of Asia Pacific

Chapter 8 Rest of the World (RoW) Bluetooth Audio Transceivers Market Analysis
8.1 Overview
8.2 RoW Bluetooth Audio Transceivers Market Analysis, By Sales Channel, 2015 – 2025
8.2.1 Market Analysis
8.3 RoW Bluetooth Audio Transceivers Market Analysis, By Region, 2015 – 2025
8.3.1 Middle East & Africa (MEA)
8.3.2 Latin America

Chapter 9 Company Profiles
9.1 Anker Technology Co. Limited
9.2 Avantree Technology Co., Ltd.
9.3 BlueAnt Wireless Pty Ltd.
9.4 Creative Technology Ltd.
9.5 FiiO Electronics Technology Co., Ltd.
9.6 Griffin Technology, LLC.
9.7 Hama GmbH & Co KG
9.8 iJumbl
9.9 JEDirect Corp.
9.10 MPOW Technology Co., Ltd.
9.11 The BTunes
9.12 Wicked Audio, Inc.

List of Figures

FIG. 1 Global Bluetooth Audio Transceivers: Market Segmentation
FIG. 2 Global Bluetooth Audio Transceivers Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global Bluetooth Audio Transceivers Market, By Sales Channel, 2016 (US$ Mn)
FIG. 5 Global Bluetooth Audio Transceivers Market, By Geography, 2016 (US$ Mn)
FIG. 6 Global Bluetooth Audio Transceivers Market Value and Growth, 2015 – 2025, (US$ Mn) (Y-o-Y %)
FIG. 7 Attractive Investment Proposition
FIG. 8 Market Positioning of Key Bluetooth Audio Transceivers Vendors, 2016
FIG. 9 Global Bluetooth Audio Transceivers Market Value Contribution, By Sales Channel, 2016 & 2025 (Value %)
FIG. 10 Global Wireless Earphones and Headphones Market Value from Retail Stores, 2015 – 2025, (US$ Mn)
FIG. 11 Global Bluetooth Speakers Market Value from Online Retail, 2015 – 2025, (US$ Mn)
FIG. 12 North America Bluetooth Audio Transceivers Market Value, 2015 – 2025, (US$ Mn)
FIG. 13 Europe Bluetooth Audio Transceivers Market Value, 2015 – 2025, (US$ Mn)
FIG. 14 Asia Pacific Bluetooth Audio Transceivers Market Value, 2015 – 2025, (US$ Mn)
FIG. 15 RoW Bluetooth Audio Transceivers Market Value, 2015 – 2025, (US$ Mn)

List of Tables

TABLE 1 Market Snapshot: Global Bluetooth Audio Transceivers Market
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 North America Bluetooth Audio Transceivers Market Value, By Sales Channel, 2015 – 2025 (US$ Mn)
TABLE 5 Europe Bluetooth Audio Transceivers Market Value, By Sales Channel, 2015 – 2025 (US$ Mn)
TABLE 6 Asia Pacific Bluetooth Audio Transceivers Market Value, By Sales Channel, 2015 – 2025 (US$ Mn)
TABLE 7 RoW Bluetooth Audio Transceivers Market Value, By Sales Channel, 2015 – 2025 (US$ Mn)
TABLE 8 Anker Technology Co. Limited: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 9 Avantree Technology Co., Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 10 BlueAnt Wireless Pty Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 11 Creative Technology Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 12 FiiO Electronics Technology Co., Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 13 Griffin Technology, LLC.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 14 Hama GmbH & Co KG: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 15 iJumbl: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 16 JEDirect Corp.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 17 MPOW Technology Co., Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 18 The BTunes: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 19 Wicked Audio, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)