| REPORT ATTRIBUTE |
DETAILS |
| Historical Period |
2020-2023 |
| Base Year |
2024 |
| Forecast Period |
2025-2032 |
| Chrysanthemum Tea Market Size 2024 |
USD 158.79 million |
| Chrysanthemum Tea Market, CGR |
4.3% |
| Chrysanthemum Tea Market Size 2032 |
USD 222.38 million |
Market Overview:
The Chrysanthemum Tea Market is projected to grow from USD 158.79 million in 2024 to USD 222.38 million by 2032, with a compound annual growth rate (CAGR) of 4.3%.
The Chrysanthemum Tea Market is driven by the increasing consumer demand for natural and healthy beverages, fueled by growing awareness of the health benefits associated with chrysanthemum flowers, such as their anti-inflammatory, antioxidant, and stress-relieving properties. Rising health consciousness, particularly in Asia-Pacific regions, is also supporting market growth, as more consumers seek herbal teas as alternatives to traditional caffeinated drinks. Furthermore, the expanding trend of wellness and clean-label products is driving the popularity of chrysanthemum tea. The growing availability of chrysanthemum tea through e-commerce platforms, especially in emerging markets, is also boosting market accessibility and consumer reach. Additionally, the increasing inclination toward functional beverages is contributing to the rise in demand. On the production side, advances in agriculture, such as improved cultivation techniques and supply chain efficiencies, are helping reduce costs and enhance product availability. These factors, combined with evolving consumer preferences for holistic wellness solutions, are expected to sustain the positive market growth in the coming years.
The Chrysanthemum Tea Market is experiencing significant growth across various regions, with Asia-Pacific leading the way, holding a dominant market share of 72% in 2024, driven by strong demand in China, Japan, and South Korea. North America follows with a 12% share, where health-conscious trends and e-commerce platforms are fueling the market. Europe, holding 10% of the market, is seeing gradual growth due to increasing interest in herbal and functional beverages. The Rest of the World, including Latin America, the Middle East, and Africa, accounts for 6%, with emerging markets showing rising demand. Key players such as Nestlé S.A., The Coca-Cola Company, Unilever PLC, Nongfu Spring Co., Ltd., and Kirin Holdings Company, Limited are expanding their presence across these regions through product innovation, sustainable practices, and enhanced distribution strategies.
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Market Insights:
- The Chrysanthemum Tea Market is expected to grow from USD 158.79 million in 2024 to USD 222.38 million by 2032, with a CAGR of 4.3%.
- Increasing consumer demand for natural, healthy beverages is driving market growth, with chrysanthemum tea offering anti-inflammatory, antioxidant, and stress-relieving properties.
- Rising health consciousness and the popularity of clean-label products, particularly in the Asia-Pacific region, are supporting the market’s expansion.
- The trend toward functional beverages is increasing the demand for chrysanthemum tea, especially among health-conscious consumers.
- E-commerce platforms are enhancing product accessibility, enabling consumers from emerging markets to access chrysanthemum tea easily.
- The cultural acceptance of chrysanthemum tea, particularly in East Asia, is expanding globally as international markets embrace herbal wellness practices.
- Asia-Pacific dominates the market with a 72% share in 2024, driven by traditional consumption in China, Japan, and South Korea.
Market Drivers:
Health Consciousness and Demand for Natural Beverages:
One of the primary drivers of the Chrysanthemum Tea Market is the growing global focus on health and wellness. As consumers become more aware of the negative effects of caffeine and synthetic ingredients in traditional beverages, there is a notable shift toward natural, herbal alternatives. For instance, Yunnan Sourcing Tea Shop specializes in loose-leaf chrysanthemum teas, including Chrysanthemum indicum, which is recognized for its high beta-carotene and flavonoid content, catering to customers interested in plant-based, antioxidant-rich drinks. Chrysanthemum tea, known for its antioxidant, anti-inflammatory, and calming properties, aligns with this trend, making it increasingly popular among health-conscious individuals. This rising demand for clean-label, chemical-free products has contributed significantly to the market’s growth, especially among consumers seeking healthier lifestyles.
Rise in Wellness Trends:
The global shift toward wellness and holistic health is a major factor propelling the Chrysanthemum Tea Market. Consumers are increasingly incorporating functional foods and beverages into their daily routines, with an emphasis on products that offer additional health benefits. Chrysanthemum tea, with its reputed ability to support stress relief, improve sleep quality, and enhance skin health, is seen as a key player in the functional beverage category. This wellness trend is particularly strong in regions like Asia-Pacific, where herbal teas have been an integral part of traditional medicine for centuries, further fueling market growth.
E-commerce Growth and Increased Product Accessibility:
The expansion of e-commerce platforms has been another significant driver for the Chrysanthemum Tea Market. As online shopping continues to gain popularity, consumers now have easy access to a wide range of herbal teas, including chrysanthemum tea, from the comfort of their homes. For instance, Rachmat Purnama Farm in Indonesia implemented an enhanced e-commerce system with features like order tracking and automatic payment confirmation, which led to a notable increase in online customers and improved sales performance. This increased availability, along with the convenience of home delivery, has enhanced the reach of chrysanthemum tea to a broader audience, especially in regions where traditional herbal teas were not previously accessible. The growing reliance on digital retail channels is expected to play a pivotal role in driving market growth over the coming years.
Cultural Acceptance and Regional Popularity:
Chrysanthemum tea enjoys strong cultural roots, particularly in East Asia, where it has been consumed for centuries for its medicinal properties. As international markets become more familiar with Asian herbal traditions, the acceptance and demand for chrysanthemum tea are expanding globally. The rising popularity of Asian cuisines and wellness practices, particularly in Western markets, is contributing to a wider consumer base. As more people explore traditional remedies and beverages from other cultures, chrysanthemum tea’s market potential continues to grow across diverse regions.
Market Trends:
Increased Demand for Functional Beverages:
A notable trend in the Chrysanthemum Tea Market is the growing consumer preference for functional beverages. As consumers become more focused on maintaining their health and well-being, they seek drinks that provide multiple health benefits beyond hydration. For instance, Zhi Ben Qing Run, a leading ready-to-drink (RTD) brand in China, has capitalized on this demand by offering chrysanthemum tea beverages that are marketed for their healthful properties and refreshing taste, contributing to the rapid growth of the segment in the Chinese market. Chrysanthemum tea, with its wide range of potential health benefits, such as its antioxidant, anti-inflammatory, and stress-reducing properties, fits well within this evolving consumer mindset. This shift toward functional drinks is encouraging manufacturers to promote chrysanthemum tea not just as a refreshing beverage but as a natural wellness solution.
Sustainability and Clean Label Products:
As part of a broader movement toward sustainability, many consumers are increasingly opting for clean-label products that contain minimal artificial additives. This trend is particularly evident in the herbal tea segment, where there is a preference for organic, ethically sourced, and environmentally friendly products. Chrysanthemum tea, often marketed as an all-natural beverage, aligns perfectly with these consumer demands. Brands that emphasize sustainable farming practices, eco-friendly packaging, and transparency in their ingredient sourcing are capturing the attention of environmentally conscious consumers, further enhancing the market’s appeal.
Innovation in Product Variants:
In response to changing consumer preferences, the Chrysanthemum Tea Market is witnessing innovation in product offerings. Manufacturers are experimenting with new blends, combining chrysanthemum flowers with other herbs, fruits, and natural sweeteners to enhance flavor profiles and boost health benefits. These innovations not only cater to a wider range of tastes but also provide additional health advantages, such as improved digestion and immune support. The introduction of ready-to-drink (RTD) chrysanthemum tea products has also gained traction, offering convenience to consumers who are increasingly looking for on-the-go, health-conscious beverage options.
Global Expansion and Market Penetration:
Chrysanthemum tea is experiencing increasing popularity outside its traditional markets in East Asia. As global awareness of the health benefits associated with herbal teas grows, chrysanthemum tea is gaining recognition in regions such as North America and Europe. For instance, Yunnan Sourcing Tea Shop, originally focused on Asian markets, has expanded its distribution to North America and Europe, offering a variety of chrysanthemum teas through international e-commerce channels. This trend is further supported by the expansion of online retail platforms, which make it easier for international consumers to access chrysanthemum tea. Consequently, the market is becoming more diverse, attracting new demographics and driving global market penetration.
Market Challenges Analysis:
Supply Chain and Sourcing Challenges:
A significant challenge facing the Chrysanthemum Tea Market is the sourcing and supply chain complexities tied to the cultivation of chrysanthemums. The flowers require specific environmental conditions, such as suitable temperatures, soil types, and careful handling during harvesting, to maintain quality. These constraints make it difficult to guarantee a consistent supply of high-quality chrysanthemum flowers year-round, particularly as demand for the tea grows. Additionally, natural factors such as unpredictable weather patterns, including droughts, floods, and temperature fluctuations, can lead to crop failures or lower yields, further destabilizing supply chains. The reliance on particular regions for sourcing, including China, South Korea, and Japan, adds to the challenge, as any disruptions in these areas—whether due to natural disasters, geopolitical tensions, or policy changes—can affect the availability and pricing of chrysanthemum flowers globally. Such supply chain vulnerabilities create risks for tea producers and marketers in terms of product consistency and pricing stability.
Consumer Education and Market Awareness:
Another major challenge in the Chrysanthemum Tea Market is the lack of widespread consumer awareness, especially outside traditional Asian markets. While chrysanthemum tea has been a staple in East Asian cultures for centuries, many potential customers in Western markets remain unfamiliar with its benefits, flavors, and uses. Despite increasing demand for herbal teas and functional beverages, chrysanthemum tea often faces stiff competition from other well-established herbal options such as chamomile or mint. Without effective marketing and consumer education strategies, it is difficult to differentiate chrysanthemum tea in the crowded beverage market. For instance, Harney & Sons has introduced a Cassia Chrysanthemum tea variant with a focus on sustainable sourcing and clear health benefit labeling, appealing to health-conscious consumers and millennials who increasingly seek immunity-boosting and anti-stress beverages. Additionally, misconceptions about the taste, benefits, and preparation of chrysanthemum tea can hinder its acceptance among new consumers. To overcome these challenges, companies must invest in consumer education efforts, such as campaigns highlighting the unique health benefits of chrysanthemum tea and its cultural significance. Educating consumers on its various wellness benefits is key to establishing long-term market growth.
Market Opportunities:
The Chrysanthemum Tea Market presents significant opportunities driven by the increasing consumer demand for functional beverages. As health-conscious consumers seek natural alternatives to sugary, caffeinated, and artificially flavored drinks, chrysanthemum tea is well-positioned to capitalize on this trend. Its reputation for offering various health benefits, such as reducing stress, improving sleep, and providing anti-inflammatory and antioxidant properties, aligns with the rising global interest in wellness. Moreover, as consumers become more inclined toward clean-label products, which are free from artificial additives and preservatives, chrysanthemum tea, being a naturally derived beverage, meets this growing preference. Manufacturers who can effectively communicate these health benefits and position the product as part of a holistic wellness lifestyle can tap into a broad consumer base, especially in emerging markets where herbal teas are gaining traction.
Additionally, the expanding popularity of e-commerce platforms offers a significant growth opportunity for the chrysanthemum tea sector. The convenience of online shopping is enhancing product accessibility, allowing consumers from diverse geographic locations to explore and purchase chrysanthemum tea with ease. This trend is especially prominent in regions such as North America and Europe, where demand for herbal and functional beverages is growing. By leveraging e-commerce platforms, brands can reach new demographics and build a global consumer base. Furthermore, innovations such as ready-to-drink (RTD) chrysanthemum tea and unique product blends, combining chrysanthemum with other herbs or flavors, can attract a wider audience. These product innovations offer fresh alternatives to traditional tea offerings and are likely to strengthen market growth. As the global shift toward health and convenience continues, chrysanthemum tea has the potential to expand its reach and solidify its position in the global beverage market.
Market Segmentation Analysis:
By Product Type
The Chrysanthemum Tea Market is categorized by product types, including loose leaf, tea bags, instant tea, and others. Loose leaf tea is favored by traditional tea enthusiasts for its rich flavor and quality. Tea bags offer convenience and are popular among consumers seeking easy-to-prepare options. Instant tea caters to consumers looking for a quick beverage, while the “others” category includes various innovative formats like ready-to-drink options.
By Application
Chrysanthemum tea finds applications across various industries, including beverages, pharmaceuticals, and cosmetics. In the beverage industry, it remains the most popular form of consumption. In pharmaceuticals, chrysanthemum tea is used for its therapeutic properties, such as anti-inflammatory and antioxidant benefits. The cosmetics segment leverages its skin-healing properties, and other applications include use in traditional remedies and health products.
By Distribution Channel
The market’s distribution channels include online stores, supermarkets/hypermarkets, and specialty stores. Online stores have gained significant traction due to their convenience and global reach, making it easier for consumers to access chrysanthemum tea. Supermarkets and hypermarkets remain dominant in offline retail, while specialty stores cater to niche consumers seeking premium, organic, or specific tea varieties.
Segments:
Based on Product Type
- Loose Leaf
- Tea Bags
- Instant Tea
- Others
Based on Application
- Beverages
- Pharmaceuticals
- Cosmetics
- Others
Based on Distribution Channel
- Online Stores
- Supermarkets/Hypermarkets
- Specialty Stores
Based on the Geography:
- North America
- Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- South-east Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Argentina
- Rest of Latin America
- Middle East & Africa
- GCC Countries
- South Africa
- Rest of the Middle East and Africa
Regional Analysis:
Asia-Pacific
The Asia-Pacific region holds the largest market share in the Chrysanthemum Tea Market, with a share of 72% in 2024. This dominance can be attributed to the long-standing cultural tradition of consuming chrysanthemum tea, particularly in countries like China, Japan, and South Korea. In these regions, chrysanthemum tea has been an integral part of traditional wellness practices for centuries, known for its medicinal benefits such as reducing inflammation, promoting relaxation, and improving skin health. The region’s familiarity with herbal teas, coupled with a growing interest in natural and functional beverages, further strengthens the market’s position in this area. The increasing urbanization and expanding middle-class population in countries like China and India are also contributing to the rising demand for premium and ready-to-drink chrysanthemum tea products.
North America
North America holds a market share of 12% in 2024, with the U.S. being the dominant player in the region. The growing trend of health-conscious consumers and the increasing adoption of herbal and functional beverages provide a strong growth opportunity for chrysanthemum tea in this region. Consumers are increasingly looking for natural alternatives to sugary and caffeinated drinks, which has led to a rise in demand for products like chrysanthemum tea. Furthermore, the popularity of wellness trends and the rise of clean-label products are key factors contributing to the growth of chrysanthemum tea consumption in North America. Online retail channels and specialty stores are also playing a significant role in driving market penetration, offering consumers easy access to high-quality chrysanthemum tea products.
Europe
Europe accounts for 10% of the Chrysanthemum Tea Market share in 2024. While herbal tea consumption is well-established in Europe, chrysanthemum tea remains relatively niche compared to other herbal teas like chamomile and mint. However, the growing interest in functional beverages, especially those with natural health benefits, is driving market growth. European consumers are increasingly inclined toward organic and clean-label products, and chrysanthemum tea’s natural properties make it appealing to this segment. In addition, the expansion of e-commerce platforms is helping to introduce chrysanthemum tea to a broader audience across European countries. Countries such as the United Kingdom, Germany, and France are witnessing a steady increase in demand for chrysanthemum tea as part of the broader trend toward wellness and holistic health.
Rest of the World
The Rest of the World, which includes regions such as the Middle East, Latin America, and Africa, accounts for 6% of the Chrysanthemum Tea Market share in 2024. While chrysanthemum tea is not as deeply embedded in local traditions as it is in Asia-Pacific, its popularity is gradually increasing, particularly in countries where there is a rising demand for functional beverages. The expanding middle class and growing health awareness in countries like Brazil, South Africa, and the UAE are creating new opportunities for the market. The growth in e-commerce platforms is also playing a crucial role in raising awareness and providing access to chrysanthemum tea in these emerging markets.
Key Player Analysis:
- Nestlé S.A.
- The Coca-Cola Company
- Tingyi (Cayman Islands) Holding Corp.
- Nongfu Spring Co., Ltd.
- Unilever PLC
- Vitasoy International Holdings Limited
- Kirin Holdings Company, Limited
- PepsiCo, Inc.
- Hung Fook Tong Group Holdings Limited
- Guangzhou Wanglaoji Pharmaceutical Company Limited
- Uni-President Enterprises Corporation
- Ito En, Ltd.
- Ten Fu Group
Competitive Analysis:
The Chrysanthemum Tea Market is highly competitive, with leading players focusing on innovation, brand differentiation, and expanding distribution channels. Companies like Nestlé S.A., The Coca-Cola Company, Tingyi (Cayman Islands) Holding Corp., Nongfu Spring Co., Ltd., Unilever PLC, Vitasoy International Holdings Limited, Kirin Holdings Company, Limited, PepsiCo, Inc., Hung Fook Tong Group Holdings Limited, Guangzhou Wanglaoji Pharmaceutical Company Limited, Uni-President Enterprises Corporation, Ito En, Ltd., and Ten Fu Group are driving market dynamics. These players emphasize product diversification, offering various forms of chrysanthemum tea such as loose leaf, tea bags, and ready-to-drink options to cater to different consumer preferences. Additionally, their strategic use of e-commerce platforms and expanding retail presence ensures wider market reach. Innovation in packaging, along with the growing demand for functional beverages, has led companies to introduce value-added offerings, such as organic and blended chrysanthemum tea products. To maintain a competitive edge, players are also focusing on sustainability and clean-label solutions, capitalizing on the global wellness trend.
Recent Developments:
- In February 2024, Nongfu Spring launched a new product, “Nongfu Spring” edible ice, designed to complement its beverage offerings and attract young consumers through innovative consumption scenarios.
- On April 8, 2024, Wanglaoji unveiled its international English brand identity, WALOVI, in Los Angeles, aiming to strengthen its global presence, particularly in North America.
- In June 2023, Ito En announced a new Medium-Term Management Plan focused on establishing its dominance in the Japanese tea market and expanding the Oi Ocha brand globally, including product development tailored to international markets.
- On May 21, 2024, Ten Fu Group celebrated International Tea Day, promoting its tea culture and products, including chrysanthemum tea, through various campaigns and discounts.
Market Concentration & Characteristics:
The Chrysanthemum Tea Market exhibits moderate concentration, with several key players dominating the market. However, there is a significant presence of regional and local producers that cater to specific consumer segments, especially in Asia-Pacific, where chrysanthemum tea has deep cultural roots. Larger multinational corporations such as Nestlé S.A., The Coca-Cola Company, and Unilever PLC are increasingly investing in the market, leveraging their distribution networks and brand recognition to expand their reach. Smaller companies, including regional herbal tea producers, focus on niche offerings such as organic or premium chrysanthemum tea, targeting health-conscious consumers. The market is characterized by increasing product diversification, with manufacturers offering various formats such as loose leaf, tea bags, and ready-to-drink options to meet diverse consumer preferences. Additionally, the shift toward clean-label, natural products aligns with broader health and wellness trends, making the market more competitive. Innovations in packaging and the growing demand for functional beverages further intensify market dynamics.
Report Coverage:
The research report offers an in-depth analysis based on Product Type, Application, Distribution Channel and Geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Future Outlook:
- The Chrysanthemum Tea Market is expected to continue expanding as consumer preference shifts toward natural and health-focused beverages.
- Demand for herbal teas with functional health benefits, such as anti-inflammatory and stress-relieving properties, will drive growth in the market.
- The rising trend of wellness and clean-label products will fuel further interest in chrysanthemum tea as a natural alternative to caffeinated drinks.
- E-commerce platforms will play an increasingly important role in expanding the market reach, offering convenient access to chrysanthemum tea worldwide.
- Innovations in product formats, such as ready-to-drink options and premium blends, will cater to evolving consumer preferences for convenience and variety.
- Increased consumer awareness of the benefits of herbal teas will boost market growth, particularly in regions outside of traditional tea-drinking cultures.
- Asia-Pacific will remain the dominant region, with strong demand from countries like China, Japan, and South Korea, where chrysanthemum tea is culturally ingrained.
- North America and Europe will see gradual but steady growth due to rising health consciousness and the popularity of functional beverages.
- The market will benefit from the growing inclination towards organic and sustainably sourced chrysanthemum tea products.
- Competitive strategies will likely include greater product diversification, strategic partnerships, and enhanced distribution networks to strengthen market positions.
