Cider Market by Product (Sparkling, Apple wine, Still, Others) by Source (Apple, Fruit flavored, Perry, Others): Growth, Future Prospects, and Competitive Analysis, 2015 - 2027

Cider is an alcoholic beverage, an acidic, sour-tasting substance made from the complete or partially fermented juice of apples, pears, or other fruits. The alcohol content of the beverage ranges from 2.5% to 9.5% ABV. Apple cider is commonly used as a flavoring and preservative. Cider helps in lowering blood sugar levels, helps with weight loss, lowers cholesterol, and improves symptoms of diabetes. Cider can be made as still or sparkling, depending on the secondary fermentation process. Cider is available in various flavors, and the preference for flavors changes depending on the geographic region. The cider marketis expected to grow from USD 5.87 billion in 2027 to USD 4.60 billion in 2020. It is expected to grow at a CAGR of over 3.68% during the forecast period.

Cider Market

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Key Market Drivers and Restraints

The apple-flavored segment holds the largest market share in the overall consumption of apple cider. Rising consumer health awareness, increasing demand for low alcohol content and flavored beverages, and increasing demand for gluten-free beverages are driving the growth of the global cider market. Moreover, growing consumer awareness about the benefits of cider and foods with high nutritional value has increased cider consumption in developed regions. Furthermore, the presence of various well-known brands such as Kopparbergs Brewery, Carlsberg A/S, and Angry Orchard is boosting the expansion of premium quality cider. In addition, changing consumer preferences and increasing demand for flavored beverages are prompting cider manufacturers to advance their product portfolio. This is expected to drive the demand for cider in the near future.

However, to some extent, less awareness about cider and related products in developing regions is a major factor restraining the growth of the global cider market. Moreover, the availability of low-cost alternative beverages across the world is a major challenge for the industry participants. Further, cider usage is still shallow in emerging regions such as Asia Pacific, Latin America, the Middle East & Africa compared to Europe and North America.

Impact of COVID 19

The recent outbreak of COVID-19 is creating moderate disruptions in the global food and beverage market. An increasing number of cases hit a severely large number of restaurants and local food businesses. Further, stringent government regulations seriously challenge the food and beverage system. This pandemic has resulted in movement restrictions of workers, changes in consumer demand, sudden closures of food production facilities, and restricted food trade policies. However, several companies from different countries are coping with the new regulations by adopting new technologies and e-commerce.

Europe to Lead the global Cider Market

The global Cider Market covers the regions such as Asia Pacific, Europe, North America, Middle East, Africa, and Latin America (LATAM), including all the key economies in these regions. The Europe market is anticipated to account for the major revenue share in the global cider market and is expected to continue its dominance over the forecast years. According to the National Association of Cider Makers, UK cider accounts for 39% of the global market. Cider is available mainly in the United Kingdom and the Republic of Ireland. The UK has the highest per capita consumption in the world and has the largest cider-producing companies. Increasing consumption of cider and rising expenditure by producers to obtain good quality apples are driving the demand for cider in Europe.

North America is likely to register a moderate revenue share in the cider market, owing to rising consumer disposable income and growing food and beverage expenditure. However, Asia Pacific, Latin America, the Middle East, and Africa are expected to hold minimal market share due to a lack of awareness about cider and related products.

The Apple flavored cider heads the global Cider Market

Cider can be produced from various sources such as apple, fruit-flavored, perry, and other sources. Apple flavored segment accounts for the largest share in 2020, owing to the rising use of nutritional benefits associated with apple-flavored cider. However, the fruit flavored segment is projected as one of the fastest growing in the forecast period due to the introduction of new flavored products by key players in the market.

Sparkling cider is expected to rule the global Cider Market in terms of product type

Sparkling cider, apple cider, still cider, and others are some of the major product types of cider. The sparkling cider segment will account for the largest share of the Cider Market by 2020. Manufacturers in the cider industry mainly focus on new product development and innovation to survive in the market. Rapidly changing consumer preferences are forcing manufacturers to increase their investment in production to meet the expected demand. For instance, Carlsberg A/S, one of the leading global cider manufacturers, has launched three new flavors in cider under its Somersby brand, namely Apple Burst, Blackberry, and Cranberry. 

Moreover, another leading cider manufacturer Kopparbergs Brewery, the Swedish cider producer, launched the Sparkling Rosé Cider in February 2017. Kopparberg’s premium Sparkling Rosé Cider is offered in Strawberry and Raspberry fruit flavors. The Sparkling Rosé Cider is the newest shareable proposition from Kopparberg that aims to extend fruit cider and enhance its product portfolio.

Frequently asked questions

Sparkling, Apple wine, Still and Others are the product types of cider, out of which sparkling type segment dominated the global market. Factors such as rising demand for non-alcoholic and gluten free beverages increasing demand propels the market growth.

Apple, Fruit flavored, Perry and Others are the sources of cider, out of which apple flavored segment dominated the global market owing to increasing awareness of nutritional benefits associated with it.

Some of the major players operating in Cider industry include, Carlsberg A/S, Halewood Wines & Spirits, Heineken N.V., Distell Group Limited, C&C Group Plc, Aston Manor Brewery, Kopparbergs Brewery and Thatchers Cider. These key players are focusing on new product launches and acquisition.

Europe holds the largest share in the market owing to large consumption of Cider in United Kingdom and Germany. United Kingdom accounted for 39% of market share in Europe.

High sugar content in low alcoholic beverage and cannot be consumed by diabetic patients, may restrain the demand of cider market. Furthermore, less awareness about cider and related products in developing regions may limit the market growth.

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Published Date:  Jul 2021
Category:  Food & Beverage
Report ID:   60399
Report Format:   PDF
Pages:   120
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