Dried Herbs Market By Type (Basil, Oregano, Rosemary, Thyme, Parsley, Mint, Bay Leaves, Chives, Coriander Cilantro, Dill, Others); By Form (Whole, Powdered, Crushed, Flakes, Minced); By Application (Food and Beverages, Personal Care and Cosmetics, Pharmaceuticals, Aromatherapy and Essential Oils, Animal Feed, Others); By Geography – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032
Dried Herbs Market size was valued USD 2.27 Billion in 2024 and is anticipated to reach USD 3.43 Billion by 2032, at a CAGR of 5.3% during the forecast period.
REPORT ATTRIBUTE
DETAILS
Historical Period
2020-2023
Base Year
2024
Forecast Period
2025-2032
Dried Herbs Market Size 2024
USD 2.27 Billion
Dried Herbs Market, CAGR
5.3%
Dried Herbs Market Size 2032
USD 3.43 Billion
The dried herbs market is led by key players such as McCormick & Company, The Fuchs Group, Euroma, Simply Organic, British Pepper & Spice, Elite Spice, Kräuter Mix, Paulig, U.S. Spice Mills, Organic Herb, and Husarich. These companies focus on expanding their product portfolios with organic and sustainably sourced herbs to meet growing global demand. Strategic partnerships with food manufacturers and increased investment in flavor innovation strengthen their competitive position. Regionally, North America dominated the market in 2024 with a 32% share, driven by strong consumption in processed and packaged foods, while Europe followed closely due to its deep-rooted culinary traditions and robust herb cultivation base.
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The dried herbs market was valued at USD 2.27 Billion in 2024 and is projected to reach USD 3.43 Billion by 2032, growing at a CAGR of 5.3%.
Rising demand for natural flavoring ingredients and clean-label food products is a major driver of market growth across both developed and emerging economies.
Growing trends in organic food consumption and the use of dried herbs in pharmaceuticals, cosmetics, and aromatherapy are boosting global demand.
Leading players focus on expanding their organic product lines, improving supply chain traceability, and investing in advanced drying technologies to maintain quality and competitiveness.
North America held the largest share at 32% in 2024, followed by Europe with 28% and Asia Pacific with 25%, while the food and beverages segment dominated with over 60% share due to widespread application in processed and convenience foods.
Market Segmentation Analysis:
By Type
Basil dominated the dried herbs market in 2024 with a share of over 22%. Its popularity stems from extensive use in sauces, soups, and ready-to-eat foods. The herb’s strong flavor and high antioxidant content drive its demand in both culinary and medicinal applications. Oregano and rosemary also show steady growth due to their use in Mediterranean and functional food products. Rising preference for natural seasonings and the expanding packaged food industry further fuel segment growth across global markets.
For instance, ofi opened a Beni-Suef herb plant able to process 3,000 metric tons per year of basil, fennel, marjoram, parsley, and dill, sourced directly from Egyptian farmers.
By Form
Powdered dried herbs held the leading position in 2024, accounting for about 35% of total revenue. Their convenience, long shelf life, and consistent flavor make them widely preferred by food processors and home consumers. Powdered herbs are easy to blend in sauces, bakery mixes, and soups, boosting industrial demand. Crushed and flaked forms also gain traction with the growing popularity of gourmet and fusion cuisines. Expanding processed food production and spice exports sustain the segment’s dominance.
For instance, Paulig (Santa Maria) reformulations replaced over 200 tons of salt with herbs, spices, and natural ingredients across products, aligning with cleaner labels in foods and drinks.
By Application
The food and beverages segment accounted for more than 60% of the market share in 2024. Increasing use of dried herbs in packaged meals, snacks, and beverages supports segment leadership. Consumers prefer these products for their natural flavor enhancement and nutritional benefits. Rising adoption of herbal ingredients in personal care and aromatherapy products also boosts secondary applications. Expanding food service chains and health-focused dietary patterns continue to drive this segment’s growth globally.
Key Growth Drivers
Rising Demand for Natural Flavoring Ingredients
Consumers increasingly prefer natural herbs over synthetic flavoring agents in food and beverages. This shift is driven by awareness of clean-label products and health-conscious eating habits. Dried herbs like basil, oregano, and thyme enhance flavor while offering antioxidant and antimicrobial benefits. The expanding packaged and processed food industry further strengthens demand across global markets.
For instance, Synthite runs spice-extract and botanical lines with 300 metric tons per day oleoresin capacity across plants in India and China, supporting pharma and personal care inputs.
Expansion of Food Processing and HoReCa Sectors
The growth of the hospitality, restaurant, and catering (HoReCa) sectors boosts herb consumption. Food processors use dried herbs for convenience, consistency, and extended shelf life. Rapid urbanization and rising disposable incomes increase dining-out trends, promoting herb-based recipes. Demand for standardized seasoning blends fuels supplier partnerships with foodservice brands and manufacturers.
For instance, Euroma consolidated drying and processing at its Zwolle site, built over an area the size of five soccer fields with a 29-meter high-bay store to raise throughput and food safety.
Growing Use in Pharmaceuticals and Cosmetics
Herbal extracts from dried herbs are widely used in natural medicines, skincare, and aromatherapy. The growing consumer preference for organic and chemical-free personal care products drives usage. Herbs like mint, rosemary, and parsley offer antimicrobial and soothing properties, attracting pharmaceutical and cosmetic companies. Rising R&D in herbal formulations further supports market expansion.
Key Trends & Opportunities
Surging Popularity of Functional and Organic Foods
Consumers are prioritizing functional foods enriched with herbal ingredients for better wellness. Organic dried herbs are gaining importance due to chemical-free cultivation and sustainable sourcing. Retailers and brands are introducing certified organic blends to meet clean-label demand. This trend offers new growth opportunities for suppliers focused on organic farming and traceable production systems.
For instance, Givaudan works with more than 2,700 raw-material suppliers across more than 100 countries.
Growth in E-commerce and Global Distribution Networks
Online grocery platforms and global trade networks enhance herb accessibility and sales. Producers benefit from increased export opportunities supported by digital retail channels. Convenience-driven consumers favor small, resealable packs and subscription-based purchases. This e-commerce growth helps regional suppliers reach international markets with minimal intermediaries.
For instance, Everest Spices, claims to reach over 25 million households daily and sell over 4 billion packs of its products each year, reflecting its growth and market leadership.
Key Challenges
Quality Variability and Supply Chain Issues
Inconsistent herb quality due to climatic changes, poor post-harvest handling, and fragmented supply chains challenges manufacturers. Maintaining flavor potency and purity during drying and storage remains complex. Lack of standardized grading systems and limited cold storage infrastructure impact exports and brand reliability in international markets.
Price Fluctuations and Regulatory Constraints
Volatile raw material prices and strict safety standards affect production costs and market stability. Import-export regulations, pesticide limits, and labeling requirements differ across regions, complicating global trade. Compliance costs increase for small producers, limiting their competitiveness. These challenges restrain overall market expansion in cost-sensitive regions.
Regional Analysis
North America
North America accounted for around 32% of the global dried herbs market share in 2024. The region benefits from a strong demand for natural flavoring ingredients in processed and ready-to-eat foods. The United States leads consumption due to the growing popularity of Italian, Mexican, and Mediterranean cuisines. Increasing awareness of organic and health-focused products drives further adoption. Canada also contributes to market growth through rising use in herbal teas and functional beverages. The presence of established spice manufacturers strengthens regional supply capabilities and export potential.
Europe
Europe held a 28% share of the global dried herbs market in 2024, driven by deep culinary traditions and strong herb cultivation. Countries like Italy, Spain, and France remain key producers and exporters, supplying both domestic and international food industries. The demand for premium and organic herbs continues to rise across the European Union. Government regulations favor natural additives over synthetic alternatives, supporting steady market growth. Increasing consumer preference for locally sourced and sustainable herbs enhances competitiveness among regional producers and exporters.
Asia Pacific
Asia Pacific represented about 25% of the global market share in 2024, supported by rising food processing activities and expanding urban populations. India and China serve as major suppliers of basil, coriander, and mint to global markets. Growing interest in herbal medicine and traditional remedies further increases herb utilization. Countries like Japan and South Korea are adopting dried herbs in functional foods and cosmetics. The region’s expanding e-commerce platforms and trade agreements help strengthen export networks and regional herb trade performance.
Latin America
Latin America captured nearly 9% of the global dried herbs market share in 2024. The region’s herb diversity, particularly oregano and bay leaves, supports steady exports to North America and Europe. Brazil, Mexico, and Chile are key contributors due to growing agricultural output and strong culinary influence. The regional market benefits from increasing herb-based seasoning use in processed meat and snacks. Investment in drying technology and improved packaging enhances quality and shelf stability, boosting Latin America’s competitiveness in international markets.
Middle East and Africa
The Middle East and Africa accounted for around 6% of the global dried herbs market in 2024. Rising consumer awareness of herbal health benefits and expanding retail networks support steady demand. Egypt and Morocco are major producers supplying basil, parsley, and dill to European and Asian markets. Increased tourism and hospitality growth across the Gulf countries contribute to rising consumption of dried herbs in regional cuisines. Infrastructure development in agriculture and export channels is expected to strengthen market performance in the coming years.
Market Segmentations:
By Type
Basil
Oregano
Rosemary
Thyme
Parsley
Mint
Bay leaves
Chives
Coriander/cilantro
Dill
Others
By Form
Whole
Powdered
Crushed
Flakes
Minced
By Application
Food and beverages
Personal care and cosmetics
Pharmaceuticals
Aromatherapy and essential oils
Animal feed
Others
By Geography
North America
U.S.
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
South-east Asia
Rest of Asia Pacific
Latin America
Brazil
Argentina
Rest of Latin America
Middle East & Africa
GCC Countries
South Africa
Rest of the Middle East and Africa
Competitive Landscape
Key players such as McCormick & Company, The Fuchs Group, Euroma, Simply Organic, British Pepper & Spice, Elite Spice, Kräuter Mix, Paulig, U.S. Spice Mills, Organic Herb, and Husarich lead the competitive landscape of the dried herbs market. These companies focus on expanding production capacity, improving sourcing sustainability, and introducing organic and premium herb blends. Strategic collaborations with food manufacturers and retailers strengthen their market reach. Many participants invest in advanced drying and preservation technologies to retain flavor and aroma. Product innovation, clean-label certification, and eco-friendly packaging remain central to brand positioning. Companies are also expanding through mergers and acquisitions to enhance global distribution networks. Growing competition among private labels and established brands pushes innovation in product quality and differentiation. Digital marketing, e-commerce expansion, and traceable supply chains continue to play a key role in sustaining competitive advantage across domestic and international markets.
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In 2025, McCormick unveiled the 25th edition of its Flavor Forecast, announcing Aji Amarillo as the 2025 Flavor of the Year.
In 2023, Simply Organic launched a new line of globally inspired dry rubs and marinade mixes, including Chimichurri, Teriyaki, Buffalo, and Cajun
In 2023, Olam Food Ingredients opened a new herb processing facility in Beni-Suef, Egypt, to process 3,000 metric tons of herbs annually.
Report Coverage
The research report offers an in-depth analysis based on Type, Form, Application and Geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Future Outlook
Demand for organic and chemical-free dried herbs will continue to increase globally.
Food manufacturers will focus on natural flavoring agents to replace synthetic additives.
Growth in herbal medicine and nutraceuticals will expand market applications.
E-commerce platforms will boost online sales and global herb accessibility.
Innovation in drying and packaging technology will enhance product shelf life.
Sustainable and traceable sourcing will become a key purchasing criterion for consumers.
Functional foods using herbs for immunity and wellness will gain strong traction.
Partnerships between farmers and processors will improve supply chain efficiency.
Private-label herb brands will rise in supermarkets and specialty stores.
Export opportunities from Asia and Latin America will strengthen due to rising global demand.
1. Introduction
1.1. Report Description
1.2. Purpose of the Report
1.3. USP & Key Offerings
1.4. Key Benefits for Stakeholders
1.5. Target Audience
1.6. Report Scope
1.7. Regional Scope
2. Scope and Methodology
2.1. Objectives of the Study
2.2. Stakeholders
2.3. Data Sources
2.3.1. Primary Sources
2.3.2. Secondary Sources
2.4. Market Estimation
2.4.1. Bottom-Up Approach
2.4.2. Top-Down Approach
2.5. Forecasting Methodology
3. Executive Summary
4. Introduction
4.1. Overview
4.2. Key Industry Trends
5. Global Dried Herbs Market
5.1. Market Overview
5.2. Market Performance
5.3. Impact of COVID-19
5.4. Market Forecast
9. Market Breakup by Region
9.1. North America
9.1.1. United States
9.1.1.1. Market Trends
9.1.1.2. Market Forecast
9.1.2. Canada
9.1.2.1. Market Trends
9.1.2.2. Market Forecast
9.2. Asia-Pacific
9.2.1. China
9.2.2. Japan
9.2.3. India
9.2.4. South Korea
9.2.5. Australia
9.2.6. Indonesia
9.2.7. Others
9.3. Europe
9.3.1. Germany
9.3.2. France
9.3.3. United Kingdom
9.3.4. Italy
9.3.5. Spain
9.3.6. Russia
9.3.7. Others
9.4. Latin America
9.4.1. Brazil
9.4.2. Mexico
9.4.3. Others
9.5. Middle East and Africa
9.5.1. Market Trends
9.5.2. Market Breakup by Country
9.5.3. Market Forecast
12. Porter’s Five Forces Analysis
12.1. Overview
12.2. Bargaining Power of Buyers
12.3. Bargaining Power of Suppliers
12.4. Degree of Competition
12.5. Threat of New Entrants
12.6. Threat of Substitutes
13. Price Analysis
14. Competitive Landscape
14.1. Market Structure
14.2. Key Players
14.3. Profiles of Key Players
14.3.1. McCormick & Company
14.3.1.1. Company Overview
14.3.1.2. Product Portfolio
14.3.1.3. Financials
14.3.1.4. SWOT Analysis
14.3.2. The Fuchs Group
14.3.3. Euroma
14.3.4. Simply Organic
14.3.5. British Pepper & Spice
14.3.6. Elite Spice
14.3.7. Kräuter Mix
14.3.8. Paulig
14.3.9. U.S. Spice Mills
14.3.10. Organic Herb
14.3.11. Husarich
15. Research Methodology
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Frequently Asked Questions
What is the current market size for Dried Herbs Market, and what is its projected size in 2032?
The Dried Herbs Market was valued at USD 2.27 Billion in 2024 and is projected to reach USD 3.43 Billion by 2032.
At what Compound Annual Growth Rate is the Dried Herbs Market projected to grow between 2025 and 2032?
The market is expected to grow at a CAGR of 5.3% during the forecast period.
Which Dried Herbs Market segment held the largest share in 2024?
The food and beverages segment held the largest share, accounting for over 60% of total revenue.
What are the primary factors fueling the growth of the Dried Herbs Market?
Increasing demand for natural flavoring, growth in the food processing sector, and rising interest in organic ingredients drive market expansion.
Who are the leading companies in the Dried Herbs Market?
Leading companies include McCormick & Company, The Fuchs Group, Euroma, Simply Organic, and Elite Spice.
Which region commanded the largest share of the Dried Herbs Market in 2024?
North America led the market in 2024, holding approximately 32% of the global share.
About Author
Rajdeep Kumar Deb
Lead Analyst – Consumer & Finance
Rajdeep brings a decade of consumer goods and financial services insight to strategic market analysis.
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