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Europe Thermoplastic Polyurethane Adhesive Market

Europe Thermoplastic Polyurethane Adhesive Market By Type (Hot Melt Adhesives, Solvent-based Adhesives); By Application (Granular, Powder, Liquid); By End-User (Packaging, Textile, Consumer Goods, Automotive) – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

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Published: | Report ID: 87067 | Report Format : Excel, PDF
REPORT ATTRIBUTE DETAILS
Historical Period  2020-2023
Base Year  2024
Forecast Period  2025-2032
Europe Thermoplastic Polyurethane Adhesive Market Size 2023  USD 277.89 Million
Europe Thermoplastic Polyurethane Adhesive Market, CAGR  7.4%
Europe Thermoplastic Polyurethane Adhesive Market Size 2032  USD 529.43 Million

Market Overview

Europe Thermoplastic Polyurethane Adhesive Market size was valued at USD 277.89 million in 2023 and is anticipated to reach USD 529.43 million by 2032, at a CAGR of 7.4% during the forecast period (2023-2032).

The Europe Thermoplastic Polyurethane (TPU) Adhesive market is witnessing steady growth due to rising demand from key end-use sectors such as automotive, construction, footwear, and electronics. Increasing emphasis on lightweight and durable bonding solutions in automotive manufacturing, along with the growing popularity of flexible and transparent adhesives in consumer electronics, is fueling market expansion. The construction industry’s shift toward high-performance adhesives for flooring, insulation, and panel bonding further supports market demand. Additionally, the footwear sector increasingly adopts TPU adhesives for enhanced durability and flexibility. The market also benefits from the rising adoption of eco-friendly and solvent-free adhesives, aligning with stringent EU environmental regulations. Technological advancements in adhesive formulations and growing investment in sustainable materials continue to shape market trends. As industries prioritize performance and sustainability, TPU adhesives are gaining preference over conventional bonding agents, positioning the market for continued growth throughout the forecast period.

The geographical analysis of the Europe Thermoplastic Polyurethane (TPU) Adhesive market reveals significant growth across key countries such as Germany, the UK, France, Italy, and Spain, driven by robust industrialization, expanding automotive production, and increasing demand for sustainable adhesive solutions. Germany leads in technological advancements and adoption across automotive and electronics sectors, while the UK and France benefit from rising investments in infrastructure and packaging industries. Italy and Spain show strong uptake in textiles and construction, supporting TPU adhesive penetration. Additionally, Northern and Eastern European countries are witnessing increased demand due to rapid industrial development and supportive environmental regulations. Prominent players shaping the competitive landscape include BASF, Covestro AG, Henkel AG & Co. KGaA, Arkema, The Lubrizol Corporation, Huntsman International LLC, and Wanhua. These companies are actively engaged in research and development, strategic partnerships, and product innovations to cater to evolving market needs and strengthen their regional presence.

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Market Insights

  • The Europe Thermoplastic Polyurethane (TPU) Adhesive market was valued at USD 277.89 million in 2023 and is expected to reach USD 529.43 million by 2032, growing at a CAGR of 7.4% during the forecast period.
  • The global thermoplastic polyurethane adhesive market was valued at USD 945.51 million in 2023 and is projected to reach USD 1,624.75 million by 2032, growing at a CAGR of 6.2% during the forecast period.
  • The market is driven by rising demand for lightweight, flexible, and high-performance bonding solutions in the automotive, electronics, and footwear industries.
  • Increasing focus on sustainable and solvent-free adhesives is encouraging manufacturers to innovate with eco-friendly TPU adhesive formulations.
  • Advancements in liquid TPU adhesives are enabling their widespread use in precision applications such as medical devices and consumer electronics.
  • Intense competition exists among key players such as BASF, Covestro AG, Henkel AG & Co. KGaA, and Arkema, who are focusing on R&D and strategic expansions.
  • Market growth is restrained by the high production cost and limited heat resistance of TPU adhesives compared to traditional adhesives.
  • Germany, the UK, France, and Italy are leading regions due to strong industrial and manufacturing bases.

Report Scope

This report segments the Europe Thermoplastic Polyurethane Adhesive Market as follows:

Europe Thermoplastic Polyurethane Adhesive Market

Market Drivers

Rising Demand from Automotive and Transportation Industry

The growing automotive and transportation sector in Europe significantly drives the demand for thermoplastic polyurethane (TPU) adhesives. Automakers are increasingly adopting lightweight materials and innovative bonding solutions to enhance fuel efficiency and meet stringent emission standards. For instance, the European Commission has emphasized the role of TPU adhesives in supporting lightweight vehicle designs to comply with CO2 emission reduction targets. Additionally, Germany’s Federal Ministry for Economic Affairs and Climate Action has highlighted the use of TPU adhesives in electric vehicle (EV) battery assembly, addressing the need for high-performance bonding solutions in green mobility initiatives.

Expansion in the Construction and Building Sector

The construction industry across Europe plays a crucial role in propelling the TPU adhesive market. Increasing infrastructure development and renovation activities have led to a surge in demand for high-performance adhesives used in flooring, insulation panels, wall coverings, and window installations. For instance, the European Union’s Horizon Europe program has supported research into low-VOC TPU adhesives for energy-efficient building projects. Similarly, the UK’s Department for Levelling Up, Housing and Communities has promoted the use of environmentally friendly adhesives in residential and commercial construction to meet sustainability standards.

Growing Adoption in Footwear and Textile Manufacturing

The footwear and textile sectors represent another strong driver for TPU adhesive consumption in Europe. Footwear manufacturers are continuously innovating to create durable, flexible, and lightweight products that meet both performance and aesthetic demands. TPU adhesives are favored for bonding synthetic fabrics, leathers, soles, and linings due to their excellent elasticity, abrasion resistance, and eco-compatibility. Furthermore, the fashion and sportswear industries are integrating TPU adhesives into their production processes to achieve seamless bonding without compromising on design or comfort. The rise of athleisure and performance-based apparel, coupled with consumer preference for sustainable products, is pushing manufacturers to opt for solvent-free and recyclable adhesive solutions. This shift toward sustainable fashion and responsible sourcing practices amplifies the use of TPU adhesives in the regional footwear and textile ecosystem.

Focus on Eco-Friendly and Regulatory-Compliant Adhesive Solutions

Stringent environmental regulations and increasing consumer awareness regarding sustainability are driving the demand for eco-friendly TPU adhesives in Europe. The EU’s REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals) framework and other regulatory bodies encourage the use of non-toxic, low-VOC, and recyclable materials. TPU adhesives, which are often solvent-free and recyclable, align well with these regulatory standards. Manufacturers are investing in research and development to introduce bio-based and waterborne TPU adhesive variants that offer comparable or superior performance to conventional products. The growing pressure on industrial sectors to reduce their environmental footprint has led to wider adoption of TPU adhesives in packaging, electronics, and general manufacturing. As companies strive for greener operations and improved compliance, the demand for sustainable adhesive technologies continues to gain momentum across Europe.

Market Trends

Rising Preference for Sustainable and Bio-Based Adhesives

One of the most notable trends in the Europe TPU adhesive market is the growing shift toward sustainable and bio-based adhesive formulations. Driven by increasing environmental concerns and stringent EU regulations on VOC emissions, manufacturers are developing eco-friendly TPU adhesives that align with green building standards and circular economy principles. For instance, the European Chemicals Agency (ECHA) has supported initiatives to replace solvent-based adhesives with bio-based TPU formulations derived from renewable resources. Similarly, the EU’s Horizon Europe program has funded research into water-based TPU adhesives to reduce carbon footprints and comply with green manufacturing standards.

Technological Advancements in Adhesive Performance

Continuous innovation in adhesive technologies is transforming the TPU adhesive landscape in Europe. Manufacturers are focusing on enhancing the mechanical and thermal properties of TPU adhesives to cater to more demanding industrial applications. For instance, Germany’s Federal Ministry for Economic Affairs and Climate Action has supported projects to develop advanced TPU adhesives with improved resistance to abrasion, heat, and chemicals for automotive and industrial machinery applications. Additionally, collaborations between research institutions and adhesive manufacturers have led to the development of smart adhesive systems with self-healing properties, enabling next-generation applications in consumer electronics and medical devices.

Increased Application in High-Growth End-Use Sectors

The widening application scope of TPU adhesives across emerging end-use sectors is a key trend propelling market growth. Beyond traditional industries like footwear and construction, TPU adhesives are now gaining traction in fast-growing sectors such as wearable electronics, healthcare, and renewable energy. Their biocompatibility and flexibility make them suitable for medical device assembly and wearable sensors. In the renewable energy sector, TPU adhesives are increasingly used in bonding solar panels and insulation systems. This broadening application range reflects a shift toward high-value, niche markets where performance, reliability, and compliance are paramount, creating new growth avenues for European manufacturers.

Customization and Product Differentiation Strategies

As market competition intensifies, manufacturers are increasingly focusing on product customization and differentiation to meet diverse application requirements. End-users across industries demand TPU adhesives with specific characteristics such as faster curing times, higher elasticity, or better substrate compatibility. This has led to a surge in customized adhesive solutions tailored for distinct use cases. Companies are also offering value-added services like technical support, on-site testing, and supply chain collaboration to enhance customer experience and strengthen brand loyalty. By prioritizing customer-specific formulations and strategic partnerships, manufacturers are positioning themselves competitively in a dynamic and evolving market.

Market Challenges Analysis

Fluctuating Raw Material Prices and Supply Chain Disruptions

One of the primary challenges facing the Europe TPU adhesive market is the volatility in raw material prices, particularly those derived from petrochemical sources such as polyols and diisocyanates. These materials form the backbone of TPU adhesive production, and their cost fluctuations directly impact manufacturing expenses and profit margins. Global supply chain disruptions, geopolitical tensions, and trade restrictions have further intensified procurement challenges across Europe. Unpredictable transportation costs and extended lead times have also hindered timely product delivery, affecting manufacturers’ ability to meet demand. Small and medium-sized enterprises (SMEs), in particular, face difficulties in absorbing these cost pressures, leading to pricing inconsistencies and reduced competitiveness. As the market grows more dynamic, supply chain resilience and raw material sustainability remain critical concerns for industry players operating in the region.

Stringent Regulatory Compliance and Environmental Constraints

The increasingly strict environmental regulations in Europe, while promoting sustainability, also pose compliance challenges for TPU adhesive manufacturers. Regulatory bodies such as the European Chemicals Agency (ECHA) and frameworks like REACH enforce rigorous standards on chemical composition, emissions, and safety. For instance, the EU’s REACH framework mandates costly reformulations and additional testing for solvent-based TPU adhesives to reduce volatile organic compound (VOC) emissions. Additionally, the European Commission has supported initiatives to develop bio-based alternatives, emphasizing the need for significant R&D investment to align with evolving regulatory standards while maintaining cost-efficiency.

Market Opportunities

The Europe Thermoplastic Polyurethane (TPU) Adhesive market presents significant growth opportunities driven by increasing demand for high-performance, sustainable bonding solutions across various industries. As the region moves toward stringent environmental regulations and circular economy goals, there is a rising preference for eco-friendly and solvent-free adhesive formulations. This shift creates opportunities for manufacturers to invest in bio-based TPU adhesives derived from renewable resources, aligning with both regulatory compliance and end-user sustainability goals. Furthermore, the push for lightweight, durable materials in automotive, aerospace, and electronics sectors is accelerating the need for advanced adhesives that offer superior flexibility, thermal stability, and chemical resistance. Companies that can deliver innovative, low-VOC, and recyclable adhesives stand to gain a competitive edge in the European market.

Additionally, the growing demand for smart and multifunctional adhesives in emerging applications such as wearable devices, medical electronics, and renewable energy systems opens new avenues for product diversification. The healthcare sector, in particular, offers promising potential due to the biocompatibility and skin-friendly properties of TPU adhesives, which are ideal for assembling medical sensors, patches, and devices. Similarly, the renewable energy sector’s focus on efficient solar module assembly and insulation solutions supports the adoption of TPU adhesives that meet performance and sustainability standards. Moreover, advancements in automation and adhesive application technologies create further opportunities for growth, especially as industries prioritize operational efficiency and precision. As customization and product specialization gain momentum, European manufacturers have the opportunity to expand their portfolios and strengthen their presence in both domestic and international markets.

Market Segmentation Analysis:

By Type:

The Europe TPU adhesive market is segmented by type into hot melt adhesives and solvent-based adhesives, with hot melt adhesives emerging as the dominant category. Hot melt TPU adhesives are increasingly favored for their rapid curing times, ease of application, and environmental benefits, particularly in automotive, packaging, and textile industries. These adhesives do not require solvents or drying time, making them ideal for high-speed assembly lines and sustainable production processes. Additionally, growing regulatory pressure to limit VOC emissions is accelerating the shift toward hot melt solutions across the region. While solvent-based adhesives still hold a notable share due to their strong bonding capabilities and compatibility with complex substrates, their usage is gradually declining due to environmental concerns and compliance challenges. As manufacturers continue to invest in R&D for solvent-free and low-VOC alternatives, hot melt adhesives are expected to lead the market’s growth trajectory, supported by technological advancements and expanding industrial applications.

By Application:

Based on application, the Europe TPU adhesive market is categorized into granular, powder, and liquid forms, with liquid adhesives gaining significant traction due to their versatility and ease of processing. Liquid TPU adhesives are widely used in applications that require high precision, smooth finishes, and flexible bonding, particularly in footwear, electronics, automotive interiors, and medical devices. Their ability to penetrate substrates deeply and form uniform coatings makes them ideal for complex assemblies and fine-detail work. On the other hand, granular and powder forms are primarily utilized in specific industrial processes such as extrusion and compounding, where controlled melting behavior is essential. While these forms offer benefits like extended shelf life and easier handling, they are generally limited to specialized uses. The liquid segment is poised for faster growth, driven by rising demand for adaptable, high-performance adhesives that can meet diverse functional and regulatory requirements across multiple industries in the European market.

Segments:

Based on Type:

  • Hot Melt Adhesives
  • Solvent-based Adhesives

Based on Application:

  • Granular
  • Powder
  • Liquid

Based on End- User:

  • Packaging
  • Textile
  • Consumer Goods
  • Automotive

Based on the Geography:

  • UK
  • France
  • Germany
  • Italy
  • Spain
  • Russia
  • Belgium
  • Netherlands
  • Austria
  • Sweden
  • Poland
  • Denmark
  • Switzerland
  • Rest of Europe

Regional Analysis

Germany

Germany holds the largest share of the Europe TPU adhesive market, accounting for approximately 22% of the regional revenue in 2023. As Europe’s manufacturing hub, Germany’s strong presence in the automotive, electronics, and machinery sectors drives the demand for high-performance TPU adhesives. The country’s robust automotive industry, including OEMs and component manufacturers, heavily relies on TPU adhesives for lightweight assemblies and interior applications. Additionally, Germany’s growing focus on green technologies and sustainable manufacturing supports the adoption of solvent-free, recyclable adhesive solutions. The presence of major chemical and adhesive producers further strengthens the domestic supply chain, fostering innovation and advanced product development. Government incentives promoting energy efficiency and emissions reduction also encourage industries to adopt TPU adhesives in construction and electronics sectors. Germany’s mature industrial base and leadership in engineering excellence continue to position it as a key growth engine in the regional TPU adhesive landscape.

United Kingdom and France

The United Kingdom and France together represent a combined market share of approximately 25%, with the UK contributing around 13% and France holding about 12% in 2023. The UK market is primarily driven by advancements in automotive manufacturing, aerospace, and packaging, where TPU adhesives offer durability, flexibility, and chemical resistance. Additionally, growing investments in smart infrastructure and consumer electronics promote the use of high-performance bonding agents. In France, the construction and footwear industries are major contributors to TPU adhesive consumption. With a rising trend toward sustainable building practices and eco-conscious fashion, both countries are witnessing increased demand for low-VOC adhesive formulations. Government policies supporting green manufacturing and regional innovation programs further enhance market potential across these economies. Both countries also emphasize research partnerships and collaboration among adhesive manufacturers, enabling new product introductions and technology upgrades.

Italy and Spain

Italy and Spain collectively account for 17% of the European TPU adhesive market, with Italy contributing 9% and Spain 8%. In Italy, the growing demand from luxury automotive, furniture, and textile sectors supports the adoption of TPU adhesives, particularly in high-end applications where aesthetics and performance are crucial. Spain, on the other hand, is seeing increased consumption of TPU adhesives in the construction and renewable energy sectors. Ongoing residential and commercial infrastructure projects and solar installations are creating strong demand for weather-resistant adhesive solutions. Both countries benefit from government-backed sustainability initiatives and energy-efficient construction mandates, prompting industries to shift toward advanced, eco-friendly adhesive technologies. Additionally, regional SMEs and exporters are increasingly adopting automation, which further drives the use of adaptable TPU adhesive products.

Rest of Europe

The Rest of Europe, including countries such as Poland, Sweden, Russia, Denmark, Belgium, Austria, Switzerland, and the Netherlands, collectively contributes around 36% of the market share in 2023. Among these, Poland and Sweden are emerging as key markets due to industrial growth, foreign direct investment, and expanding automotive and electronics sectors. Russia continues to see steady demand, particularly in industrial and construction applications, though geopolitical factors and import dependencies pose challenges. The Netherlands and Belgium benefit from strong logistics and chemical production infrastructure, promoting steady adhesive consumption across packaging and manufacturing sectors. Meanwhile, Switzerland and Austria focus on premium and niche applications in medical devices and precision electronics, driving innovation in TPU adhesive formulations. Collectively, these countries offer significant opportunities for market expansion through localized production, cross-border collaboration, and adoption of sustainable adhesive technologies in line with EU climate goals.

Key Player Analysis

  • BASF
  • Covestro AG
  • Henkel AG & Co. KGaA
  • Arkema
  • Abifor
  • The Lubrizol Corporation
  • Wanhua
  • Huntsman International LLC
  • Kolon Industries
  • Avery Dennison Corporation
  • American Polyfilm Inc.
  • COIM Group
  • Others

Competitive Analysis

The competitive landscape of the Europe Thermoplastic Polyurethane (TPU) Adhesive market is marked by the presence of several well-established global and regional players who are continuously investing in innovation, product development, and strategic collaborations to strengthen their market position. Leading companies such as BASF, Covestro AG, Henkel AG & Co. KGaA, Arkema, Abifor, The Lubrizol Corporation, Wanhua, Huntsman International LLC, Kolon Industries, Avery Dennison Corporation, American Polyfilm Inc., and COIM Group are actively involved in expanding their adhesive portfolios to meet the evolving requirements of industries such as automotive, construction, electronics, and packaging. These players focus on developing sustainable, solvent-free, and high-performance TPU adhesives to align with stringent environmental regulations and increasing consumer demand for eco-friendly products. Many companies are also enhancing their regional footprint through mergers, acquisitions, and the establishment of new manufacturing units. Additionally, R&D initiatives targeting bio-based TPU formulations, enhanced adhesion properties, and ease of application are helping these firms stay ahead of the competition.

Recent Developments

  • In March 2025, Huntsman secured ISCC+ certification for its TPU production sites in Jinshan, China, and Osnabrück, Germany, enabling the production of mass balance-certified products to support sustainability goals.
  • In February 2025, Covestro showcased its stretchable TPU films for medical wearables at MD&M West 2025, emphasizing applications in healthcare and electronics.
  • In February 2025, Henkel inaugurated a new Application Engineering Center in Chennai, India, to accelerate adhesive product development for electronics.
  • In January 2025, H.B. Fuller launched Advantra 9217 adhesive for mono cartons at PrintPack India 2025, designed for high-speed operations with enhanced weather resistance.
  • In August 2024, Huntsman launched the AVALON® GECKO TPU range, offering slip resistance for footwear applications while incorporating circularity principles.

Market Concentration & Characteristics

The Europe Thermoplastic Polyurethane (TPU) Adhesive market exhibits a moderately concentrated structure, characterized by the presence of a mix of global leaders and regional manufacturers competing on technology, product quality, and innovation. A few major players hold a significant share of the market due to their extensive product portfolios, strong distribution networks, and continuous investments in research and development. These firms are actively introducing advanced, sustainable adhesive solutions to meet evolving environmental regulations and consumer expectations. The market also demonstrates high entry barriers, primarily due to the capital-intensive nature of production, strict compliance standards, and the need for technical expertise. Furthermore, the industry is characterized by rapid innovation cycles, with growing demand for eco-friendly, low-VOC, and high-performance adhesives across end-use sectors such as automotive, electronics, construction, and textiles. As sustainability becomes a core focus, the market is witnessing increased competition around green chemistry and bio-based TPU adhesive formulations.

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Report Coverage

The research report offers an in-depth analysis based on Type, Application, End-User and Geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

Future Outlook

  1. The market is projected to grow steadily, driven by increasing demand across automotive, electronics, and construction sectors.​
  2. Sustainability initiatives are prompting manufacturers to develop bio-based and recyclable TPU adhesives to meet environmental regulations.​
  3. Advancements in hot melt adhesive technology are enhancing performance, leading to broader adoption in various industries.​
  4. The medical sector is increasingly utilizing TPU adhesives for applications requiring flexibility and biocompatibility.​
  5. Automotive manufacturers are adopting TPU adhesives to reduce vehicle weight and improve fuel efficiency.​
  6. Integration of TPU adhesives in consumer electronics is rising due to their durability and adaptability to various materials.​
  7. Research and development efforts are focused on improving adhesive properties to cater to specialized industrial needs.​
  8. The packaging industry is shifting towards solvent-free TPU adhesives to align with eco-friendly practices.​
  9. Emerging economies in Eastern Europe are expected to contribute significantly to market growth due to industrial expansion.​
  10. Strategic collaborations and mergers among key players are anticipated to enhance product offerings and market reach.

CHAPTER NO. 1 : INTRODUCTION 19
1.1.1. Report Description 19
Purpose of the Report 19
USP & Key Type 19
1.1.2. Key Benefits for Stakeholders 19
1.1.3. Target Audience 20
1.1.4. Report Scope 20
CHAPTER NO. 2 : EXECUTIVE SUMMARY 21
2.1. Thermoplastic Polyurethane Adhesive Market Snapshot 21
2.1.1. Europe Thermoplastic Polyurethane Adhesive Market, 2018 – 2032 (USD Million) 22
CHAPTER NO. 3 : GEOPOLITICAL CRISIS IMPACT ANALYSIS 23
3.1. Russia-Ukraine and Israel-Palestine War Impacts 23
CHAPTER NO. 4 : THERMOPLASTIC POLYURETHANE ADHESIVE MARKET – INDUSTRY ANALYSIS 24
4.1. Introduction 24
4.2. Market Drivers 25
4.2.1. Driving Factor 1 Analysis 25
4.2.2. Driving Factor 2 Analysis 26
4.3. Market Restraints 27
4.3.1. Restraining Factor Analysis 27
4.4. Market Opportunities 28
4.4.1. Market Opportunities Analysis 28
4.5. Porter’s Five Force analysis 29
4.6. Buying Criteria 30
CHAPTER NO. 5 : ANALYSIS COMPETITIVE LANDSCAPE 31
5.1. Company Market Share Analysis – 2023 31
5.1.1. Europe Thermoplastic Polyurethane Adhesive Market: Company Market Share, by Revenue, 2023 31
5.1.2. Europe Thermoplastic Polyurethane Adhesive Market: Top 6 Company Market Share, by Revenue, 2023 31
5.1.3. Europe Thermoplastic Polyurethane Adhesive Market: Top 3 Company Market Share, by Revenue, 2023 32
5.2. Europe Thermoplastic Polyurethane Adhesive Market Company Revenue Market Share, 2023 33
5.3. Company Assessment Metrics, 2023 34
5.3.1. Stars 34
5.3.2. Emerging Leaders 34
5.3.3. Pervasive Players 34
5.3.4. Participants 34
5.4. Start-ups /Code Assessment Metrics, 2023 34
5.4.1. Progressive Companies 34
5.4.2. Responsive Companies 34
5.4.3. Dynamic Companies 34
5.4.4. Starting Blocks 34
5.5. Strategic Developments 35
5.5.1. Acquisition & Mergers 35
New Product Launch 35
Regional Expansion 35
5.6. Key Players Product Matrix 36
CHAPTER NO. 6 : PESTEL & ADJACENT MARKET ANALYSIS 37
6.1. PESTEL 37
6.1.1. Political Factors 37
6.1.2. Economic Factors 37
6.1.3. Social Factors 37
6.1.4. Technological Factors 37
6.1.5. Environmental Factors 37
6.1.6. Legal Factors 37
6.2. Adjacent Market Analysis 37
CHAPTER NO. 7 : THERMOPLASTIC POLYURETHANE ADHESIVE MARKET – BY TYPE SEGMENT ANALYSIS 38
7.1. Thermoplastic Polyurethane Adhesive Market Overview, by Type Segment 38
7.1.1. Thermoplastic Polyurethane Adhesive Market Revenue Share, By Type, 2023 & 2032 39
7.1.2. Thermoplastic Polyurethane Adhesive Market Attractiveness Analysis, By Type 40
7.1.3. Incremental Revenue Growth Opportunities, by Type, 2024 – 2032 40
7.1.4. Thermoplastic Polyurethane Adhesive Market Revenue, By Type, 2018, 2023, 2027 & 2032 41
7.2. Hot Melt Adhesives 42
7.3. Solvent-based Adhesives 43
CHAPTER NO. 8 : THERMOPLASTIC POLYURETHANE ADHESIVE MARKET – BY APPLICATION SEGMENT ANALYSIS 44
8.1. Thermoplastic Polyurethane Adhesive Market Overview, by Application Segment 44
8.1.1. Thermoplastic Polyurethane Adhesive Market Revenue Share, By Application, 2023 & 2032 45
8.1.2. Thermoplastic Polyurethane Adhesive Market Attractiveness Analysis, By Application 46
8.1.3. Incremental Revenue Growth Opportunities, by Application, 2024 – 2032 46
8.1.4. Thermoplastic Polyurethane Adhesive Market Revenue, By Application, 2018, 2023, 2027 & 2032 47
8.2. Granular 48
8.3. Powder 49
8.4. Liquid 50
CHAPTER NO. 9 : THERMOPLASTIC POLYURETHANE ADHESIVE MARKET – BY END-USE INDUSTRY SEGMENT ANALYSIS 51
9.1. Thermoplastic Polyurethane Adhesive Market Overview, by End-use Industry Segment 51
9.1.1. Thermoplastic Polyurethane Adhesive Market Revenue Share, By End-use Industry , 2023 & 2032 52
9.1.2. Thermoplastic Polyurethane Adhesive Market Attractiveness Analysis, By End-use Industry 53
9.1.3. Incremental Revenue Growth Opportunities, by End-use Industry , 2024 – 2032 53
9.1.4. Thermoplastic Polyurethane Adhesive Market Revenue, By End-use Industry , 2018, 2023, 2027 & 2032 54
9.2. Packaging 55
9.3. Textile 56
9.4. Consumer Goods 57
9.5. Automotive 58
CHAPTER NO. 10 : THERMOPLASTIC POLYURETHANE ADHESIVE MARKET – EUROPE 59
10.1. Europe 59
10.1.1. Key Highlights 59
10.1.2. Europe Thermoplastic Polyurethane Adhesive Market Revenue, By Country, 2018 – 2023 (USD Million) 60
10.2. Type 61
10.3. Europe Thermoplastic Polyurethane Adhesive Market Revenue, By Type, 2018 – 2023 (USD Million) 61
10.4. Europe Thermoplastic Polyurethane Adhesive Market Revenue, By Type, 2024 – 2032 (USD Million) 61
10.5. Application 62
10.6. Europe Thermoplastic Polyurethane Adhesive Market Revenue, By Application, 2018 – 2023 (USD Million) 62
10.6.1. Europe Thermoplastic Polyurethane Adhesive Market Revenue, By Application, 2024 – 2032 (USD Million) 62
10.7. End-use Industry 63
10.7.1. Europe Thermoplastic Polyurethane Adhesive Market Revenue, By End-use Industry , 2018 – 2023 (USD Million) 63
10.7.2. Europe Thermoplastic Polyurethane Adhesive Market Revenue, By End-use Industry , 2024 – 2032 (USD Million) 63
10.8. UK 64
10.9. France 64
10.10. Germany 64
10.11. Italy 64
10.12. Spain 64
10.13. Russia 64
10.14. Belgium 64
10.15. Netherland 64
10.16. Austria 64
10.17. Sweden 64
10.18. Poland 64
10.19. Denmark 64
10.20. Switzerland 64
10.21. Rest of Europe 64
CHAPTER NO. 11 : COMPANY PROFILES 65
11.1. BASF 65
11.1.1. Company Overview 65
11.1.2. Product Portfolio 65
11.1.3. Swot Analysis 65
11.1.4. Business Strategy 66
11.1.5. Financial Overview 66
11.2. Covestro AG 67
11.3. Henkel AG & Co. KGaA 67
11.4. Arkema 67
11.5. Abifor 67
11.6. The Lubrizol Corporation 67
11.7. Wanhua 67
11.8. Huntsman Internaional LLC 67
11.9. Kolon Industries 67
11.10. AVERY DENNISON CORPORATION 67
11.11. American Polyfilm Inc., 67
11.12. COIM Group 67
11.13. Company 13 67
11.14. Company 14 67
11.15. Company 15 67
11.16. Others 67

List of Figures
FIG NO. 1. Europe Thermoplastic Polyurethane Adhesive Market Revenue, 2018 – 2032 (USD Million) 22
FIG NO. 2. Porter’s Five Forces Analysis for Europe Thermoplastic Polyurethane Adhesive Market 29
FIG NO. 3. Company Share Analysis, 2023 31
FIG NO. 4. Company Share Analysis, 2023 31
FIG NO. 5. Company Share Analysis, 2023 32
FIG NO. 6. Thermoplastic Polyurethane Adhesive Market – Company Revenue Market Share, 2023 33
FIG NO. 7. Thermoplastic Polyurethane Adhesive Market Revenue Share, By Type, 2023 & 2032 39
FIG NO. 8. Market Attractiveness Analysis, By Type 40
FIG NO. 9. Incremental Revenue Growth Opportunities by Type, 2024 – 2032 40
FIG NO. 10. Thermoplastic Polyurethane Adhesive Market Revenue, By Type, 2018, 2023, 2027 & 2032 41
FIG NO. 11. Europe Thermoplastic Polyurethane Adhesive Market for Hot Melt Adhesives, Revenue (USD Million) 2018 – 2032 42
FIG NO. 12. Europe Thermoplastic Polyurethane Adhesive Market for Solvent-based Adhesives, Revenue (USD Million) 2018 – 2032 43
FIG NO. 13. Thermoplastic Polyurethane Adhesive Market Revenue Share, By Application, 2023 & 2032 45
FIG NO. 14. Market Attractiveness Analysis, By Application 46
FIG NO. 15. Incremental Revenue Growth Opportunities by Application, 2024 – 2032 46
FIG NO. 16. Thermoplastic Polyurethane Adhesive Market Revenue, By Application, 2018, 2023, 2027 & 2032 47
FIG NO. 17. Europe Thermoplastic Polyurethane Adhesive Market for Granular, Revenue (USD Million) 2018 – 2032 48
FIG NO. 18. Europe Thermoplastic Polyurethane Adhesive Market for Powder, Revenue (USD Million) 2018 – 2032 49
FIG NO. 19. Europe Thermoplastic Polyurethane Adhesive Market for Liquid, Revenue (USD Million) 2018 – 2032 50
FIG NO. 20. Thermoplastic Polyurethane Adhesive Market Revenue Share, By End-use Industry , 2023 & 2032 52
FIG NO. 21. Market Attractiveness Analysis, By End-use Industry 53
FIG NO. 22. Incremental Revenue Growth Opportunities by End-use Industry , 2024 – 2032 53
FIG NO. 23. Thermoplastic Polyurethane Adhesive Market Revenue, By End-use Industry , 2018, 2023, 2027 & 2032 54
FIG NO. 24. Europe Thermoplastic Polyurethane Adhesive Market for Packaging, Revenue (USD Million) 2018 – 2032 55
FIG NO. 25. Europe Thermoplastic Polyurethane Adhesive Market for Textile, Revenue (USD Million) 2018 – 2032 56
FIG NO. 26. Europe Thermoplastic Polyurethane Adhesive Market for Consumer Goods, Revenue (USD Million) 2018 – 2032 57
FIG NO. 27. Europe Thermoplastic Polyurethane Adhesive Market for Automotive, Revenue (USD Million) 2018 – 2032 58
FIG NO. 28. Europe Thermoplastic Polyurethane Adhesive Market Revenue, 2018 – 2032 (USD Million) 59

List of Tables
TABLE NO. 1. : Europe Thermoplastic Polyurethane Adhesive Market: Snapshot 21
TABLE NO. 2. : Drivers for the Thermoplastic Polyurethane Adhesive Market: Impact Analysis 25
TABLE NO. 3. : Restraints for the Thermoplastic Polyurethane Adhesive Market: Impact Analysis 27
TABLE NO. 4. : Europe Thermoplastic Polyurethane Adhesive Market Revenue, By Country, 2018 – 2023 (USD Million) 60
TABLE NO. 5. : Europe Thermoplastic Polyurethane Adhesive Market Revenue, By Country, 2024 – 2032 (USD Million) 60
TABLE NO. 6. : Europe Thermoplastic Polyurethane Adhesive Market Revenue, By Type, 2018 – 2023 (USD Million) 61
TABLE NO. 7. : Europe Thermoplastic Polyurethane Adhesive Market Revenue, By Type, 2024 – 2032 (USD Million) 61
TABLE NO. 8. : Europe Thermoplastic Polyurethane Adhesive Market Revenue, By Application, 2018 – 2023 (USD Million) 62
TABLE NO. 9. : Europe Thermoplastic Polyurethane Adhesive Market Revenue, By Application, 2024 – 2032 (USD Million) 62
TABLE NO. 10. : Europe Thermoplastic Polyurethane Adhesive Market Revenue, By End-use Industry , 2018 – 2023 (USD Million) 63
TABLE NO. 11. : Europe Thermoplastic Polyurethane Adhesive Market Revenue, By End-use Industry , 2024 – 2032 (USD Million) 63

Frequently Asked Questions:

What is the current size of the Europe Thermoplastic Polyurethane Adhesive market?

The Europe TPU adhesive market was valued at USD 277.89 million in 2023 and is anticipated to reach USD 529.43 million by 2032, growing at a CAGR of 7.4%.

What factors are driving the growth of the Europe Thermoplastic Polyurethane Adhesive market?

Rising demand for lightweight, durable adhesives in automotive, electronics, footwear, and construction sectors, alongside growing focus on eco-friendly solutions, is fueling market growth.

What are the key segments within the Europe Thermoplastic Polyurethane Adhesive market?

The market is segmented by type into hot melt and solvent-based adhesives, by application into granular, powder, and liquid forms, and by end-use into automotive, packaging, textile, and consumer goods.

What are some challenges faced by the Europe Thermoplastic Polyurethane Adhesive market?

Challenges include fluctuating raw material prices, supply chain disruptions, and stringent EU environmental regulations requiring costly compliance and product reformulation.

Who are the major players in the Europe Thermoplastic Polyurethane Adhesive market?

Key players include BASF, Covestro AG, Henkel AG & Co. KGaA, Arkema, The Lubrizol Corporation, Huntsman International LLC, and Wanhua.

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