Event Management Software Market By Deployment (On-Premise, Cloud-Based/On-Demand), By Type (Event Planning Software, Event Registration & Ticketing Software, Event Marketing Software, Analytics & Reporting Software, Others) - Growth, Share, Opportunities & Competitive Analysis, 2016 – 2028

The global event management software market was valued at US$ 6.43 Bn in 2017 and is expected to expand at a CAGR of 11.2% during the forecast period from 2018 to 2026. With the myriad trade shows, conferences, meetings, and social events, event management has grown into a multi-billion dollar industry. Because millions of events are hosted annually, event management has become one of the fastest-growing businesses. The multi-billion event management industry has become the ‘Mecca’ of marketers. With the event management industry evolving at such an astounding pace, the challenges for event planners are also rising. Event management software enables planners to carry out the entire planning of the event efficiently using a single platform. With advancements in technology, advanced event management solutions are fast replacing conventional communication and data transmission methods, thereby leading to a change in the event management landscape. The use of these solutions has brought down the costs of events dramatically. For instance, according to the survey conducted by Credence Research, Inc., businesses today can simplify event-managing processes using these solutions by reducing costs by around 20% - 30% and improving attendance by up to 20%.

Market Synopsis

Cloud-based Solutions to Garner Significant Share by 2026

In 2017, on-premise solutions garnered the highest value share in the global event management software market. On-premise event management software solutions accounted for around 60% of the global market value in the same year. Although several business enterprises and third-party event planners are now shifting towards cloud-based solutions, established and large businesses are still heavily reliant on on-premise installations due to system security and data control. Thus, on-premise solutions are expected to witness steady growth during the forecast period from 2018 to 2026. In addition, the benefits of cost, maintenance, and automated software updates will aid the adoption of cloud-based solutions during the forecast period from 2018 to 2026.

North America to Continue Dominance; the Asia Pacific to Register Fastest Growth

In 2017, North America was the most significant contributor to the global event management software market worldwide, followed by Europe and the Asia Pacific. North America accounted for over 35% of the total market value in the same year. The U.S. represents the most prominent event management software market in North America and worldwide. This supremacy is apparent because of factors including acceptance of technological innovations and more significant expenditure by enterprises on effective planning and event hosting. The trend shall extend, and North America will continue to be the most considerable event management software market worldwide by 2026. The Asia Pacific is projected to register strong growth during the forecast period from 2018 to 2026. The number of trade shows, corporate meetings, and summits hosted in emerging economies such as China and India will drive demand for event management software solutions in the Asia Pacific in the coming years.

Event Registration & Ticketing Software to Witness Growing Preference among Event Planners

In 2017, Event Planning software accounted for most of the value share worldwide. Its ability to enable planners effectively manage the event by differentiating between different operational facets and maintaining a customer database for payment checks and future reference has augmented its adoption. On the other hand, Event Registration and Ticketing software will witness substantial growth during the forecast period from 2018 to 2026. With evolving digital habits of consumers, business enterprises across the globe fast realize the benefits of ensuring online registrations of participants. In addition, Event Registration and Ticketing provide the flexibility of offering customized prices based on registration date, coupons, and bulk registration, thereby improving the overall registratio Key companies profiled in the research study include EventBrite Inc., Xing Events Cvent, Inc., SocialTables, EventZilla, Bizzabo Inc., Certain, Inc., Zerista, Gather Technologies Inc., Ungerboeck Software International, etouches Inc., and Zoho Corporation among others. 

Event Management Software Market

Historical & Forecast Period

2016 – Historical Year

2017 – Base Year

2018 - 2026 – Forecast Period

Event Management Software Market

This research study provides qualitative and quantitative insights for each segment and sub-segment from 2016 to 2026, considering 2017 as the base year for the research. In addition, CAGR (Compounded Annual Growth Rate) for each segment and sub-segment is calculated for the forecast period from 2018 to 2026.

Report Scope by Segments

Key segments covered in the report are as follows:

Software Type Segment (2016–2026; US$ Bn)

Event Management Software Market

  • Event Planning Software
  • Event Registration & Ticketing Software
  • Event Marketing Software
  • Analytics & Reporting Software
  • Others (Venue Management, etc.)

Deployment Segment (2016–2026; US$ Bn)

  • On-premise
  • Cloud-based/On-demand

Event Management Software Market

Geography Segment (2016–2026; US$ Bn)

  • North America 
    • United States
    • Rest of North America
  • Europe 
    • United Kingdom
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Rest of the World (RoW)
    • Middle East & Africa (MEA)
    • Latin America

Event Management Software Market

Key questions answered in this report

  • Global market size for event management software solutions in 2016 and 2017
  • Projected forecast and market estimations up to 2026
  • Which is the largest regional market for event management software solutions?
  • Which mode of deployment segment enjoys enormous penetration worldwide?
  • Which event management software module has the most considerable penetration?
  • Which are the key factors driving the global event management software market growth?
  • Who are the leading vendors in the worldwide event management software market?
  • What key strategies are adopted by the top vendors in the global event management software market?

Frequently Asked Questions

The event management software market was valued at US$ 6.43 Bn in 2017.

The event management software industry is growing at a CAGR of 11.2%.

Cloud-based Solutions will lead the Event management software market.

The Asia Pacific to Register Fastest Growth in the Event management software market.

North America will lead the Event management software market.

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Published Date:  Jul 2018
Category:  Technology & Media
Report ID:   59219
Report Format:   PDF
Pages:   120
Rating:    4.5 (70)
Delivery Time: 24 Hours to 48 Hours   
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