Event Management Software Market By Deployment (On-Premise, Cloud-Based/On-Demand), By Type (Event Planning Software, Event Registration & Ticketing Software, Event Marketing Software, Analytics & Reporting Software, Others) - Growth, Share, Opportunities & Competitive Analysis, 2018 – 2026

Market Excerpt

The global event management software market was valued at US$ 6.43 Bn in 2017 and expected to expand at a CAGR of 11.2% during the forecast period from 2018 to 2026. With the myriad of trade shows, conferences, meetings, and social events held worldwide, event management has grown into a multi-billion dollar industry. Given the fact that millions of events are hosted every year, event management has become one of the fastest growing businesses today. The multi-billion event management industry has become ‘Mecca’ of marketers. With the event management industry evolving at such an astounding pace, the challenges for event planners are rising as well. Event management software enable planners to carryout entire planning of the event efficiently using a single platform. With advancements in technology, advanced event management solutions are fast replacing conventional ways of communication and data transmission, thereby leading to a change in the event management landscape. The use of these solutions have brought down the costs of events dramatically. For instance, according to the survey conducted by Credence Research, Inc., businesses today are able to simplify event-managing processes using these solutions by reducing costs by around 20% - 30% and improving attendance up to 20%.

Market Synopsis

Event Management Software Market

Cloud-based Solutions to Garner Significant Share by 2026

In 2017, on-premise solutions garnered highest value share in the global event management software market. On-premise event management software solutions accounted for around 60% of the global market value in the same year. Although several business enterprises and third party event planners are now shifting towards cloud-based solutions, established and large businesses are still heavily reliant on on-premise installations owing to control offered over system security and data. Thus, on-premise solutions are expected to witness steady growth during the forecast period from 2018 to 2026. Benefits offered in terms of cost, maintenance, and automated software updates will aid adoption of cloud-based solutions during the forecast period from 2018 to 2026.

Event Management Software Market

North America to Continue Dominance; Asia Pacific to Register Fastest Growth

In 2017, North America was the largest contributor to the global event management software market worldwide followed by Europe and Asia Pacific respectively. North America accounted for over 35% of the total market value in the same year. The U.S. represents the largest event management software market in North America and worldwide. This supremacy is majorly because of factors including acceptance to technological innovations and greater expenditure by enterprises on effective planning and event hosting. The trend shall extend and North America will continue being the largest event management software market worldwide by 2026. Asia Pacific is projected to register strong growth during the forecast period from 2018 to 2026. An increase in the number of trade shows, corporate meetings, and summits hosted in emerging economies such as China and India will drive demand for event management software solutions in Asia Pacific in the coming years.

Event Management Software Market

Event Registration & Ticketing Software to Witness Growing Preference among Event Planners

In 2017, Event Planning software accounted for majority of the value share worldwide.  Its ability to enable planners effectively manage the event by differentiating between different operational facets and maintaining customer database for payment checks and future reference has augmented its adoption. On the other hand, Event Registration and Ticketing software will witness strong growth during the forecast period from 2018 to 2026. With evolving digital habits of consumers, business enterprises across the globe are fast realizing benefits of ensuring online registrations of participants. Event Registration and Ticketing provides the flexibility of offering customized prices based on registration date, coupons, and bulk registration, thereby improving the overall registrations.

Event Management Software Market

Key companies profiled in the research study include EventBrite Inc., Xing Events Cvent, Inc., SocialTables, EventZilla, Bizzabo Inc., Certain, Inc., Zerista, Gather Technologies Inc., Ungerboeck Software International, etouches Inc., and Zoho Corporation among others. 

Event Management Software Market

Historical & Forecast Period

2016 – Historical Year

2017 – Base Year

2018 - 2026 – Forecast Period

This research study provides qualitative as well as quantitative insights for each segment and sub-segment from 2016 to 2026, considering 2017 as the base year for the research. CAGR (Compounded Annual Growth Rate) for each segment and sub-segment is calculated for the forecast period from 2018 to 2026.

Report Scope by Segments

Key segments covered in the report are as follows:

Software Type Segment (2016–2026; US$ Bn)

  • Event Planning Software
  • Event Registration & Ticketing Software
  • Event Marketing Software
  • Analytics & Reporting Software
  • Others (Venue Management, etc.)

Deployment Segment (2016–2026; US$ Bn)

  • On-premise
  • Cloud-based/On-demand

Geography Segment (2016–2026; US$ Bn)

  • North America
    • United States
    • Rest of North America
  • Europe
    • United Kingdom
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Rest of the World (RoW)
    • Middle East & Africa (MEA)
    • Latin America

Event Management Software Market

Key questions answered in this report

  • Global market size for event management software solutions in 2016 and 2017
  • Projected forecast and market estimations up to 2026
  • Which is largest regional market for event management software solutions?
  • Which mode of deployment segment enjoys largest penetration worldwide?
  • Which event management software module has the largest penetration?
  • Which are the key factors driving the global event management software market growth?
  • Who are the leading vendors in the global event management software market?
  • What are the key strategies adopted by the leading vendors in the global event management software market?
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Published Date:  Jul 2018
Category:  Technology & Media
Report ID:   59219
Report Format:   PDF
Pages:   120
Rating:    4.5 (70)
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