Functional Yogurt Market Analysis

Yogurt consumption goes as far back as ancient times. Since functional yogurt is so nutritious and healthy, it is expected to achieve a remarkably high growth rate. Yogurt is a key dairy product that already enjoys a high level of consumption worldwide. It is known to be one of the healthiest foods people can eat. However, the key drawback of yogurt is that it requires plenty of time for fermentation and is thus less well-suited for mass production. On the other hand, yogurt has been found to provide a variety of health benefits, such as the reduced risk of osteoporosis since it is a rich calcium source. These are factors that will fuel the rapid growth of the functional yogurt market.   

Global Functional Yogurt market is expected to provide cumulative growth opportunity equivalent to USD 243 billion between 2022 and 2028. The global Functional Yogurt market has shown rapid recovery from certain decline in 2020 and bounced back with almost 6.08% growth in 2021. The revenue garnered by the global Functional Yogurt industry in 2021 stood at USD 23,787.42 million, which is likely to cross USD 3,7291.25 million mark by the end of 2028.

Interesting Facts about Functional Yogurt Industry

• Health Benefits of Functional Yogurt Include Improve Digestion and Bone Health
• Functional Yogurt Contain Vitamin B6 and B12, Magnesium, Riboflavin and Potassium
• Some Functional Yogurts are also Claim to Have Ability of Brain Functioning
• Different Functions of Functional Yogurt Includes Low fat or non-fat, Kefir, Greek Yogurt, Skyr, Frozen Yogurt and Non-dairy Yogurt
• Europe is Leading Market for Functional Yogurt

Yogurt is made with the help of bacterial colonies that are known as cultures. These healthy bacteria are responsible for the fermentation process that produces functional yogurt. The fermentation process produces lactic acid, the substance that curdles milk proteins, thereby imparting the characteristic texture and flavor that people identify with functional yogurt.

Rising Health Awareness

As the world’s population becomes increasingly health-conscious, the consumption of healthy foods will rise exponentially. Another key benefit of yogurt that will drive it demands a highly versatile food. Since it can be made from various milk, yogurt is a viable ingredient for the mass production of dairy health foods.

Another key factor that will drive its growth is the good taste of yogurt. Since yogurt naturally tastes good even in the absence of sugar and other synthetic flavour enhancers, it will continue to be the favourite health food of health-conscious consumers. As a result, the market for functional yogurt will undergo a steep rise.

Unhealth Ingredients to Affect Growth Rate

Unfortunately, various brands are now producing yogurt filled with sugar and other flavour enhancers, which diminish its health benefits. These kinds of foods are best avoided. Yogurt is one of the few foods that have an almost complete nutritional profile. Few foods can match the high level of nutrients that functional yogurt possesses. And there are even fewer foods that can match the nutritional value and the high beneficial bacteria that yogurt can provide.

Yogurt is a favourite with those on a diet and trying to lose weight. Functional yogurt is naturally low in calories and high in nutrients. Hence, it is a highly satiating food that suppresses hunger and controls weight. The high amount of protein that is to be found in functional yogurt is a key reason for its appetite-suppressing properties.

Functional yogurt is a fantastic source of probiotics responsible for several of its reported health benefits. Few foods have as many probiotics like yogurt. Hence, yogurt will continue to be a popular choice for health-conscious consumers, due to which it will have a high demand. Supermarkets & Hypermarkets, Convenience Stores and Non-Store-Based are some of the important distribution channels for functional yogurt.    

Lactalis Group, General Mills Inc., Nestle, Friesland Campina, Danone and Yili Industrial Group Co. Ltd. Are some of the important players operating in the global functional yogurt market.