Market Insights
Growing demand for avionics in military aviation and the rising adoption of HUDs in civil and commercial aircraft have collectively spurred the demand for head-up displays in the aviation segment. In addition, escalating demand from the automotive sector has further fueled market momentum. Strong growth in the premium and luxury car segment has provided the much-needed impetus to market growth. Government regulations promoting vehicle safety are also expected to support market growth in the coming years. These factors are expected to contribute toward a compounded annual growth rate (CAGR) of 21.9% during the forecast period 2022 – 2028. Although high upfront cost and lack of awareness have collectively weighed down the market growth, the penetration of the head-up display technology is expected to increase as the technology unearths applications across multiple verticals gradually.
Head-Up Display Market Valued At US$ 8.27 Bn In 2022 And Is Projected To Reach US$ 33.08 Bn By 2028 Growing At A CAGR Of 21.9%.
Target Audience
- Industry Investors
- Head-Up Display Manufacturers
- Original Equipment Manufacturers
- End-users
Other in-depth analysis provided in the report includes:
- Current and future market trends to justify the forthcoming attractive markets within the head-up display industry
- Market fuelers, market impediments, and their impact on the market growth
- In-depth competitive environment analysis
- Value Chain Analysis
- Trailing 2-Year market size data (2020 – 2021)
- SRC (Segment-Region-Country) Analysis
End-use Segmentation Analysis
On the basis of end-use, the automotive head-up display market is categorized into the following verticals:
- Premium and Luxury Cars
- Sports Cars
- Mid-segment and Basic Cars
The premium and Luxury car segment was the largest end-use segment in the global automotive head-up display market, accounting for over 2/3rd of the market revenue in 2021. The rising demand for smart cars is driving the demand for advanced car infotainment systems, which, in turn, has positively impacted the overall demand for head-up displays in the luxury and premium car segment. The introduction of low-cost prototypes (combiner projected HUDs) is expected to spur the demand for head-up displays in mid-segment and basic-segment cars over the forecast period.
Product Type Segmentation Analysis
On the basis of product type, the automotive head-up display market is categorized into the following categories:
- Windshield Projected HUDs
- Combiner Projected HUDs
In 2014, windshield projected head-up displays accounted for the majority of the market revenue share and are expected to remain the dominant product segment in the first half of the forecast period. However, combiner projected HUDs are anticipated to witness rising demand, outpacing their counter equivalents to grow at a CAGR of 29.8% during the forecast period 2028 – 2028. Projecting onto a combiner is less expensive as compared to a windshield as it eliminates the need for a special reflective coating. The market for combiner projected HUD is expected to be majorly driven by the demand from the mid-size and basic model car segment.
Distribution Channel Segmentation Analysis
On the basis of sales distribution channel, the automotive head-up display market is categorized into the following categories:
- Original Equipment Market
- Aftermarket
In 2014, Original Equipment Manufacturers dominated the global automotive head-up display market, accounting for over 2/3rd of the market revenue. Although aftermarket plays a significant role in the sale of head-up displays, it is expected that the sale of infotainment products such as head-up displays is likely to improve through Original Equipment Manufacturers than aftermarket. With OEMs increasingly looking to penetrate mid-size and basic model segments, they are expected to offer HUDs as a part of infotainment systems in their cars.
Europe was the largest automotive head-up display market in 2021, accounting for around one-third of the global market revenue. The dominance is majorly on account of the large size of the luxury and premium car market in the region. In addition, the growth in the region is also bolstered by the presence of German automakers such as Audi, BMW, and Mercedes Benz in the region. High technology acceptance and adoption in the U.S. has paved the way for the growth of HUD technology in North America. However, Asia Pacific is poised to witness comparatively higher growth during the forecast period. Rising standard of living, increase in discretionary expenditure, and increase in per capita ownership of premium cars represent economic variables conducive to the future growth of automotive technologies in the Asia Pacific and RoW countries.
End-use Segmentation Analysis
On the basis of end-use, the head-up display market is categorized into the following verticals:
- Aviation (Defense and Commercial)
- Automotive
- Premium and Luxury Cars
- Sports Cars
- Mid-segment and Basic Cars
- Others (Sports, etc.)
Their contribution to the global head-up display market in 2021 and 2028 is as shown in the figure below.
In 2014, the aviation segment comprising both defense and commercial aviation was the largest application segment in the global head-up display market. Head-Up Displays are majorly used to raise situational alertness among flight crew/aircrew while carrying out different operations, including take-off and landing. In addition, head-up displays are also used in aircraft for a wide range of activities such as event detection and ground navigation. Greater adoption of avionics for tracking and navigation applications is expected to boost the demand for head-up displays, especially in the defense sub-division. Over the forecast period 2022 – 2028, head-up displays are poised to witness alarming adoption in the automotive segment. Technological advancements have resulted in the development of low-cost interactive and mobile HUDs, extending their demand beyond primary and luxury car segments. In addition, the rising demand for smart and safer vehicles is expected to stimulate the demand for head-up displays in the automotive segment. The incorporation of head-up displays in automotive has brought dynamism to the automotive industry and is quickly changing the way cars are manufactured, designed, and used by consumers.
Geography Segmentation Analysis
On the basis of geography, the global head-up display market is segmented into the following regions and countries.
North America
- U.S.
- Rest of North America
Europe
Asia Pacific
- Japan
- China
- Rest of Asia Pacific
Rest of the World
- Latin America
- The Middle East and Africa
With the emergence of varied technologies, including laser display, holographic display, volumetric display, mobile & interactive display, and pico-projector-based display, the head-up display market is all set to attain potential growth in the coming years. Increased demand for avionics coupled with the growing fleet size of helicopters, airplanes, and mobile land vehicles has been instrumental in driving the demand for head-up displays in developed markets such as North America and Europe. Although the demand for head-up displays has been majorly concentrated among developed markets, there exist robust growth opportunities for the market in emerging economies of the Asia Pacific. This is primarily on account of the latent demand, especially in the automotive segment.
A Head-Up Display (HUD) displays critical flight information and navigation details on a windshield or a transparent screen called a combiner. It helps aircrew, car drivers, and other professional users to get the requisite details and information without requiring them to look elsewhere from their usual viewpoints. A head-up display system has the following components:
- Combiner- It is the surface on which the data is projected
- Video generation computer- It generates the image
- Projector unit- It puts out the image to the user
The concept of head-up display traces its roots to the first half of the 20th century. Head-up displays were first employed during World War II in military aviation.
The Blackburn Buccaneer was built for the British Royal Air Force, and Royal Navy was the first aircraft with a built-in heads-up display. It was prototyped in 1958 and flew for the British Royal Air Force and Royal Navy from 1968 until 1994. Pilots gained more accuracy in viewing routes and tracking objects using HUDs as compared to other conventional instruments. As a result, head-up displays, which were initially introduced only for military aviation, gained acceptance among private and commercial aviation. While the earliest use of HUDs in commercial planes was in the 1970s, the technology was not widely accepted until it was incorporated in Boeing 737 in the 1990s. Today, the HUD technology is employed in several CanadaAir and Airbus planes. It helps commercial pilots to take off or land in severe weather environments and displays information, including height from the sea level, airspeed, and flight path, among others.
In 1988, General Motors introduced the first heads-up display in a car. These systems were initially used only to display speed, tachometer, and other primary readings from the car’s dashboard. However, with the advancements in technology, head-up displays have evolved to offer additional information, including navigation details, alerts and warnings, and infotainment information, among others. With the advent of the advanced augmented reality (AR) technology, the head-up displays supporting AR capability and capable of being integrated with infrared cameras, GPS systems, Bluetooth devices, and other infotainment products have enabled drivers to get all the requisite information in front of their eyes.
At the beginning of the 21st century, several head-up display models were introduced for sports and consumer space. Since then, a number of HUD prototypes have been developed that display the requisite details on the inside of a scuba divers mask or swimmer’s goggles.
