Head-Up Display (HUD) Market - Growth, Share, Opportunities & Competitive Analysis, 2015 - 2022

Growing demand for avionics in military aviation and rising adoption of HUDs in civil and commercial aircraft has collectively spurred the demand for head-up displays in the aviation segment. In addition, escalating demand from automotive sector has further fueled market momentum. Strong growth in the premium and luxury car segment has provided the much needed impetus to the market growth. Government regulations promoting vehicle safety are also expected to support the market growth in the coming years.  These factors are expected to contribute towards a compounded annual growth rate (CAGR) of 21.9% during the forecast period 2015 – 2022. Although high upfront cost and lack of awareness have collectively weighed down the market growth, the penetration of the head-up display technology is expected to gradually increase as the technology unearths applications across multiple verticals. The head-up display market is expected to reach US$ 8.27 Bn by 2022, expanding at a CAGR of 21.9% from 2015 to 2022.

Purpose of the Report

The purpose of this strategic research study titled “Global Head-Up Display (HUD) Market- Growth, Share, Opportunities, and Competitive Analysis, 2015 – 2022” is to offer industry investors, company executives, and industry participants with in-depth insights to enable them make informed strategic decisions related to the opportunities in the global head-up display market.

Target Audience

• Industry Investors
• Head-Up Display Manufacturers
• Original Equipment Manufacturers
• End-users

USP and Key Offerings

The report titled “Global Head-Up Display Market - Growth, Share, Opportunities, and Competitive Analysis, 2015 – 2022” offers strategic insights into the global head-up display market along with the market size and estimates for the duration 2015 to 2022. The said research study covers in-depth analysis of multiple market segments based on end-users and cross-sectional study across different geographies.

The said research study also covers in-depth analysis of multiple market segments for automotive HUD market based on end-users, product type, distribution channel, and cross-sectional study across different geographies. In order to help strategic decision makers, the report also includes competitive profiling of the leading HUD manufacturers, their SCOT (Strength, Challenges, Opportunities, and Weaknesses) analysis, market positioning, and recent developments.

Other in-depth analysis provided in the report includes:

• Current and future market trends to justify the forthcoming attractive markets within the head-up display industry
• Market fuelers, market impediments, and their impact on the market growth
• In-depth competitive environment analysis
• Value Chain Analysis
• Trailing 2-Year market size data (2013 – 2014)
• SRC (Segment-Region-Country) Analysis

Overall, the research study provides a holistic view of the global head-up display market, of growth, offering market size and estimates for the period from 2015 to 2022, keeping in mind the above mentioned factors.

Hismation: Head-Up Display

A Head-Up Display (HUD) is a display system that presents critical flight information and navigation details either on a windshield or a transparent screen called combiner. It helps aircrew, car drivers, and other profession users to get the requisite details and information without requiring them to look elsewhere from their usual viewpoints. A head-up display system has following components:

• Combiner- It is the surface on which the data is projected
• Video generation computer- It generates the image
• Projector unit- It puts out the image to the user

The concept of head-up display traces its roots to the first half of the 20th century. Head-up displays were first employed during the World War II in military aviation.  

The Blackburn Buccaneer built for the British Royal Air Force and Royal Navy was the first aircraft with a built-in heads-up display. It was prototyped in 1958 and flew for the British Royal Air Force and Royal Navy from 1968 until 1994. Pilots gained more accuracy in viewing routes and tracking objects using HUDs as compared to other conventional instruments. As a result, head-up displays which were initially introduced only for the military aviation, gained acceptance among private and commercial aviation. While the earliest use of HUDs in commercial planes were in the 1970s, the technology did not receive wider acceptance until it was incorporated in Boeing 737 in the 1990s. Today, the HUD technology is employed in several CanadaAir and Airbus planes. It helps commercial pilots to take-off or land in severe weather environment and displays information including height from the sea level, airspeed, and flight path among others.

In 1988, General Motors introduced the first heads-up display in a car. These systems were initially used only to display speed, tachometer, and other primary readings from the car’s dashboard. However, with the advancements in technology, head-up displays have evolved to offer additional information including navigation details, alerts and warnings, and infotainment information among others. With the advent of the advanced augmented reality (AR) technology, the head-up displays supporting AR capability and capable of being integrated with infrared cameras, GPS systems, Bluetooth device, and other infotainment products have enabled drivers to get all the requisite information in front of their eyes.

In the beginning of the 21st century, several head-up display models were introduced for sports and consumer space. Since then, number of HUD prototypes have been developed that display the requisite details on the inside of a scuba divers mask or swimmer's goggles.