Head-Up Display (HUD) Market - Growth, Share, Opportunities & Competitive Analysis, 2015 - 2022

Growing demand for avionics in military aviation and rising adoption of HUDs in civil and commercial aircraft has collectively spurred the demand for head-up displays in the aviation segment. In addition, escalating demand from automotive sector has further fueled market momentum. Strong growth in the premium and luxury car segment has provided the much needed impetus to the market growth. Government regulations promoting vehicle safety are also expected to support the market growth in the coming years.  These factors are expected to contribute towards a compounded annual growth rate (CAGR) of 21.9% during the forecast period 2015 – 2022. Although high upfront cost and lack of awareness have collectively weighed down the market growth, the penetration of the head-up display technology is expected to gradually increase as the technology unearths applications across multiple verticals. The head-up display market is expected to reach US$ 8.27 Bn by 2022, expanding at a CAGR of 21.9% from 2015 to 2022.

Purpose of the Report

The purpose of this strategic research study titled “Global Head-Up Display (HUD) Market- Growth, Share, Opportunities, and Competitive Analysis, 2015 – 2022” is to offer industry investors, company executives, and industry participants with in-depth insights to enable them make informed strategic decisions related to the opportunities in the global head-up display market.

Target Audience

• Industry Investors
• Head-Up Display Manufacturers
• Original Equipment Manufacturers
• End-users

USP and Key Offerings

The report titled “Global Head-Up Display Market - Growth, Share, Opportunities, and Competitive Analysis, 2015 – 2022” offers strategic insights into the global head-up display market along with the market size and estimates for the duration 2015 to 2022. The said research study covers in-depth analysis of multiple market segments based on end-users and cross-sectional study across different geographies.

The said research study also covers in-depth analysis of multiple market segments for automotive HUD market based on end-users, product type, distribution channel, and cross-sectional study across different geographies. In order to help strategic decision makers, the report also includes competitive profiling of the leading HUD manufacturers, their SCOT (Strength, Challenges, Opportunities, and Weaknesses) analysis, market positioning, and recent developments.

Other in-depth analysis provided in the report includes:

• Current and future market trends to justify the forthcoming attractive markets within the head-up display industry
• Market fuelers, market impediments, and their impact on the market growth
• In-depth competitive environment analysis
• Value Chain Analysis
• Trailing 2-Year market size data (2013 – 2014)
• SRC (Segment-Region-Country) Analysis

Overall, the research study provides a holistic view of the global head-up display market, of growth, offering market size and estimates for the period from 2015 to 2022, keeping in mind the above mentioned factors.

1. Preface
1.1. Report Scope and Description
1.2. Research Methodology

2. Executive Summary
2.1. Head-Up Display Market Industry Snapshot

3. Global Head-Up Display Market Analysis
3.1. Head-Up Display Market Overview
3.2. Market Inclination Insights
3.3. Market Dynamics
3.3.1. Market Drivers
3.3.2. Restraints
3.3.3. Opportunity Matrix
3.4. See-Saw Analysis
3.5. Attractive Investment Proposition
3.6. Market Positioning of Key Head-Up Display Vendors
3.6.1. Key Strategies Adopted
3.6.2. Analyst Recommendations

4. Global Head-Up Display Market Revenue, By End-use, 2013 – 2022 (US$ Mn)
4.1. Doughnut Analysis
4.2. Defense and Civil Aviation
4.3. Automotive
4.4. Others (Sports, etc.)

5. Global Automotive Head-Up Display Market Revenue, By Product, 2013 – 2022 (US$ Mn)
5.1. Pac-Man Analysis
5.2. Windshield Projected HUD
5.3. Combiner Projected HUD

6. Global Automotive Head-Up Display Market Revenue, By End-use, 2013 – 2022 (US$ Mn)
6.1. Doughnut Analysis
6.2. Premium and Luxury Cars
6.3. Sports Car
6.4. Mid-segment and Basic-segment Cars

7. Global Automotive Head-Up Display Market Revenue, By Distribution Channel, 2013 – 2022 (US$ Mn)
7.1. Pac-Man Analysis
7.2. OEMs
7.3. Aftermarket

8. North America Head-Up Display Market Revenue, 2013 – 2022 (US$ Mn)
8.1. Overview
8.2. North America Head-Up Display Market, By End-use, 2013 – 2022 (US$ Mn)
8.2.1. Doughnut Analysis
8.2.2. Defense and Civil Aviation
8.2.3. Automotive
8.2.4. Others (Sports, etc.)
8.3. North America Head-Up Display Market, By Country 2013 – 2022 (US$ Mn)
8.3.1. U.S.
8.3.2. Rest of North America
8.4. North America Automotive Head-Up Display Market, By Product, 2013 – 2022 (US$ Mn)
8.4.1. Pac-Man Analysis
8.4.2. Windshield Projected HUD
8.4.3. Combine Projected HUD
8.5. North America Automotive Head-Up Display Market, By End-use, 2013 – 2022 (US$ Mn)
8.5.1. Pac-Man Analysis
8.5.2. Premium and Luxury Cars
8.5.3. Sports Car
8.5.4. Mid-segment and Basic-segment Cars
8.6. North America Automotive Head-Up Display Market, By Distribution Channel, 2013 – 2022 (US$ Mn)
8.6.1. Pac-Man Analysis
8.6.2. OEMs
8.6.3. Aftermarket
 
9. Europe Head-Up Display Market Revenue, 2013 – 2022 (US$ Mn)
9.1. Overview
9.2. Europe Head-Up Display Market, By End-use, 2013 – 2022 (US$ Mn)
9.2.1. Doughnut Analysis
9.2.2. Defense and Civil Aviation
9.2.3. Automotive
9.2.4. Others (Sports, etc.)
9.3. Europe Head-Up Display Market, By Country 2013 – 2022 (US$ Mn)
9.3.1. EU7 (France, Germany, Spin, U.K., Italy, Netherlands, Belgium)
9.3.2. CIS
9.3.3. Rest of Europe
9.4. Europe Automotive Head-Up Display Market, By Product, 2013 – 2022 (US$ Mn)
9.4.1. Pac-Man Analysis
9.4.2. Windshield Projected HUD
9.4.3. Combine Projected HUD
9.5. Europe Automotive Head-Up Display Market, By End-use, 2013 – 2022 (US$ Mn)
9.5.1. Pac-Man Analysis
9.5.2. Premium and Luxury Cars
9.5.3. Sports Car
9.5.4. Mid-segment and Basic-segment Cars
9.6. Europe Automotive Head-Up Display Market, By Distribution Channel, 2013 – 2022 (US$ Mn)
9.6.1. Pac-Man Analysis
9.6.2. OEMs
9.6.3. Aftermarket

10. Asia Pacific Head-Up Display Market Revenue, 2013 – 2022 (US$ Mn)
10.1. Overview
10.2. Asia Pacific Head-Up Display Market, By End-use, 2013 – 2022 (US$ Mn)
10.2.1. Doughnut Analysis
10.2.2. Defense and Civil Aviation
10.2.3. Automotive
10.2.4. Others (Sports, etc.)
10.3. Asia Pacific Head-Up Display Market, By Country 2013 – 2022 (US$ Mn)
10.3.1. Japan
10.3.2. China
10.3.3. Rest of Asia Pacific
10.4. Asia Pacific Automotive Head-Up Display Market, By Product, 2013 – 2022 (US$ Mn)
10.4.1. Pac-Man Analysis
10.4.2. Windshield Projected HUD
10.4.3. Combine Projected HUD
10.5. Asia Pacific Automotive Head-Up Display Market, By End-use, 2013 – 2022 (US$ Mn)
10.5.1. Pac-Man Analysis
10.5.2. Premium and Luxury Cars
10.5.3. Sports Car
10.5.4. Mid-segment and Basic-segment Cars
10.6. Asia Pacific Automotive Head-Up Display Market, By Distribution Channel, 2013 – 2022 (US$ Mn)
10.6.1. Pac-Man Analysis
10.6.2. OEMs
10.6.3. Aftermarket

11. Rest of World Head-Up Display Market Revenue, 2013 – 2022 (US$ Mn)
11.1. Overview
11.2. Rest of World Head-Up Display Market, By End-use, 2013 – 2022 (US$ Mn)
11.2.1. Doughnut Analysis
11.2.2. Defense and Civil Aviation
11.2.3. Automotive
11.2.4. Others (Sports, etc.)
11.3. Rest of World Head-Up Display Market, By Country 2013 – 2022 (US$ Mn)
11.3.1. Latin America
11.3.2. Middle-East and Africa
11.4. Rest of World Automotive Head-Up Display Market, By Product, 2013 – 2022 (US$ Mn)
11.4.1. Pac-Man Analysis
11.4.2. Windshield Projected HUD
11.4.3. Combine Projected HUD
11.5. Rest of World Automotive Head-Up Display Market, By End-use, 2013 – 2022 (US$ Mn)
11.5.1. Pac-Man Analysis
11.5.2. Premium and Luxury Cars
11.5.3. Sports Car
11.5.4. Mid-segment and Basic-segment Cars
11.6. Rest of World Automotive Head-Up Display Market, By Distribution Channel, 2013 – 2022 (US$ Mn)
11.6.1. Pac-Man Analysis
11.6.2. OEMs
11.6.3. Aftermarket

12. Company Profiles
12.1. Nippon Seiki
12.2. Yazaki Corporation
12.3. Johnson Controls, Inc.
12.4. Continental AG
12.5. Denso Corporation
12.6. Delphi Automotive Plc
12.7. Rockwell Collins
12.8. BAE Systems Plc
12.9. Garmin Ltd.
12.10. MicroVision, Inc.
12.11. Elbit Systems Ltd.
12.12. Thales Group

End-use Segmentation Analysis

On the basis of end-use, the automotive head-up display market is categorized into following verticals:

• Premium and Luxury Cars
• Sports Cars
• Mid-segment and Basic Cars

Their contribution to the global automotive head-up display market in 2014 and 2022 is as shown in the figure below.

Premium and Luxury car segment was the largest end-use segment in the global automotive head-up display market, accounting for over 2/3rd of the market revenue in 2014. Rising demand for smart cars is driving the demand for advanced car infotainment systems, which, in turn has had positive impact on the overall demand for head-up displays in luxury and premium car segment. The introduction of low cost prototypes (combiner projected HUDs) is expected to spur the demand for head-up displays in mid-segment and basic-segment cars over the forecast period.

Product Type Segmentation Analysis

On the basis of product type, the automotive head-up display market is categorized into following categories:

• Windshield Projected HUDs
• Combiner Projected HUDs

Their contribution to the global automotive head-up display market in 2014 and 2022 is as shown in the figure below.

In 2014, windshield projected head-up displays accounted for majority of the market revenue share and are expected to remain the dominant product segment in the first half of the forecast period. However, combiner projected HUDs are anticipated to witness rising demand, outpacing their counter equivalents to grow at a CAGR of 29.8% during the forecast period 2015 – 2022. Projecting onto a combiner is less expensive as compared to windshield as it eliminates the need for a special reflective coating. The market for combiner projected HUD is expected to be majorly driven by the demand from mid-size and basic model car segment.

Distribution Channel Segmentation Analysis

On the basis of sales distribution channel, the automotive head-up display market is categorized into following categories:

• Original Equipment Market
• Aftermarket

Their contribution to the global automotive head-up display market in 2014 and 2022 is as shown in the figure below.

In 2014, Original Equipment Manufacturers dominated the global automotive head-up display market, accounting for over 2/3rd of the market revenue. Although aftermarket plays a significant role in the sale of head-up displays, it is expected that the sale of infotainment products such as head-up displays is likely to improve through Original Equipment Manufacturers than aftermarket. With OEMs increasingly looking to penetrate mid-size and basic model segments, they are expected to offer HUDs as a part of infotainment systems in their cars.

Geography Segmentation Analysis

On the basis of geography, the global automotive head-up display market is segmented into following regions and countries.

• North America
  • U.S.
  • Rest of North America
• Europe
  • EU7
  • CIS
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • Rest of Asia Pacific
• Rest of the World
  • Latin America
  • Middle East and Africa

Their contribution to the global automotive head-up display market in 2014 is as shown in the figure below

Europe was the largest automotive head-up display market in 2014, accounting for around one third of the global market revenue. The dominance is majorly on account of the large size of the luxury and premium car market in the region. In addition, the growth in the region is also bolstered by the presence of German auto makers such as Audi, BMW, and Mercedes Benz in the region. High technology acceptance and adoption in the U.S. has paved the way for the growth of HUD technology in North America. However, Asia Pacific is poised to witness comparatively higher growth during the forecast period. Rising standard of living, increase in discretionary expenditure, and increase in per capita ownership of premium cars represent economic variables conducive to the future growth of automotive technologies in Asia Pacific and RoW countries.

End-use Segmentation Analysis

On the basis of end-use, the head-up display market is categorized into following verticals:

• Aviation (Defense and Commercial)
• Automotive
  • Premium and Luxury Cars
  • Sports Cars
  • Mid-segment and Basic Cars
• Others (Sports, etc.)

Their contribution to the global head-up display market in 2014 and 2022 is as shown in the figure below

In 2014, the aviation segment comprising both defense and commercial aviation was the largest application segment in the global head-up display market. Head-Up Displays are majorly used to raise situational alertness among flight crew/aircrew while carrying out different operations including take-off and landing. In addition, head-up displays are also used in aircrafts for wide range of activities such as event detection and ground navigation. Greater adoption of avionics for tracking and navigation applications is expected to boost the demand for head-up displays, especially in the defense sub-division. Over the forecast period 2015 – 2022, head-up displays are poised to witness alarming adoption among automotive segment. The advancements in technologies have resulted in the development of low-cost interactive and mobile HUDs, extending their demand beyond primary and luxury car segments. In addition, rising demand for smart and safer vehicles is expected to stimulate the demand for head up displays in the automotive segment. The incorporation of head-up displays in automotives has brought dynamism to the automotive industry and is quickly changing the way cars are manufactured, designed, and used by consumers

Geography Segmentation Analysis

On the basis of geography, the global head-up display market is segmented into following regions and countries.

• North America
  • U.S.
  • Rest of North America
• Europe
  • EU7
  • CIS
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • Rest of Asia Pacific
• Rest of the World
  • Latin America
  • Middle East and Africa

Their contribution to the global head-up display market in 2014 is as shown in the figure below

With the emergence of varied technologies including laser display, holographic display, volumetric display, mobile & interactive display, and pico-projector based display, the head-up display market is all set to attain potential growth in the coming years. Increased demand for avionics coupled with the growing fleet size of helicopters, airplanes, and mobile land vehicles has been instrumental in driving the demand for head-up displays in developed markets such as North America and Europe. Although the demand for head-up displays has been majorly concentrated among developed markets, there exist robust growth opportunities for the market in emerging economies of Asia Pacific. This is primarily on account of the latent demand, especially in the automotive segment.

Hismation: Head-Up Display

A Head-Up Display (HUD) is a display system that presents critical flight information and navigation details either on a windshield or a transparent screen called combiner. It helps aircrew, car drivers, and other profession users to get the requisite details and information without requiring them to look elsewhere from their usual viewpoints. A head-up display system has following components:

• Combiner- It is the surface on which the data is projected
• Video generation computer- It generates the image
• Projector unit- It puts out the image to the user

The concept of head-up display traces its roots to the first half of the 20th century. Head-up displays were first employed during the World War II in military aviation.  

The Blackburn Buccaneer built for the British Royal Air Force and Royal Navy was the first aircraft with a built-in heads-up display. It was prototyped in 1958 and flew for the British Royal Air Force and Royal Navy from 1968 until 1994. Pilots gained more accuracy in viewing routes and tracking objects using HUDs as compared to other conventional instruments. As a result, head-up displays which were initially introduced only for the military aviation, gained acceptance among private and commercial aviation. While the earliest use of HUDs in commercial planes were in the 1970s, the technology did not receive wider acceptance until it was incorporated in Boeing 737 in the 1990s. Today, the HUD technology is employed in several CanadaAir and Airbus planes. It helps commercial pilots to take-off or land in severe weather environment and displays information including height from the sea level, airspeed, and flight path among others.

In 1988, General Motors introduced the first heads-up display in a car. These systems were initially used only to display speed, tachometer, and other primary readings from the car’s dashboard. However, with the advancements in technology, head-up displays have evolved to offer additional information including navigation details, alerts and warnings, and infotainment information among others. With the advent of the advanced augmented reality (AR) technology, the head-up displays supporting AR capability and capable of being integrated with infrared cameras, GPS systems, Bluetooth device, and other infotainment products have enabled drivers to get all the requisite information in front of their eyes.

In the beginning of the 21st century, several head-up display models were introduced for sports and consumer space. Since then, number of HUD prototypes have been developed that display the requisite details on the inside of a scuba divers mask or swimmer's goggles.