| REPORT ATTRIBUTE |
DETAILS |
| Historical Period |
2019-2022 |
| Base Year |
2023 |
| Forecast Period |
2024-2032 |
| India Pet Food Market Size 2024 |
USD 872.16 Million |
| India Pet Food Market, CAGR |
10.45% |
| India Pet Food Market Size 2032 |
USD 2,133.48 Million |
Market Overview
The India pet food market is anticipated to increase from USD 872.16 million in 2023 to USD 2,133.48 million by 2032, with a compound annual growth rate (CAGR) of 10.45%.
The India Pet Food market is driven by several key factors and trends. Increasing urbanization and rising disposable incomes have led to a growing pet ownership culture, driving the demand for high-quality pet food products. Additionally, heightened awareness of pet health and nutrition among consumers is fueling the demand for specialized and premium pet food options. Moreover, the expansion of e-commerce platforms and the convenience they offer for pet food purchases are reshaping the retail landscape. These drivers, combined with a shift towards natural and organic pet food choices, are poised to continue propelling the growth of the India Pet Food market.
In the geographical analysis of the India Pet Food market, major metropolitan areas such as Mumbai, Delhi, Bangalore, and Chennai emerge as key hubs, witnessing robust demand due to higher urbanization rates and increased pet ownership. Furthermore, Tier-II cities are rapidly catching up, driven by evolving consumer preferences and rising pet care awareness. Key players in the market include both multinational corporations and domestic brands, such as Mars Petcare, Nestlé Purina, Royal Canin, and Indian companies like Drools, Pedigree, and Himalaya. These players are actively engaged in product innovation, distribution network expansion, and strategic partnerships to capitalize on the burgeoning market opportunities in India’s pet food sector.
Access crucial information at unmatched prices!
Request your free sample report today & start making informed decisions powered by Credence Research!
Download Free Sample
Market Drivers
Rise in Pet Ownership:
A growing middle class with disposable income is leading to a significant rise in pet ownership, particularly in urban areas. For instance, India’s middle class is projected to grow from 50 million in 2020 to 475 million in 2030. This economic growth, coupled with urbanization and changing attitudes towards pets, has led to a significant increase in pet ownership. In fact, the pet population in India has grown from 7 million in 2006 to 10 million in 2014, with an average of 600,000 pets adopted every year. People are increasingly viewing pets as companions rather than just watchdogs, fueling demand for pet care products like food. The pet food market in India is over $310 million, and pet owners in India spend approximately Rs 4,000 per month on their pets, or $52.00. This surge in ownership is evident in major metropolitan areas such as Mumbai, Delhi, Bangalore, and Chennai, where urbanization rates are high and a culture of pet ownership is burgeoning. Bengaluru is the most pet-friendly city in India, followed by Mumbai. In a survey of 1,500 pet owners, 70% of them in India say that their city is moderately pet friendly. Another 12.4% reported that their cities were very pet friendly, while 14.5% said their cities were not pet friendly at all.
Humanization of Pets:
Treating pets like family members is a growing trend. Pet owners are becoming more concerned about the quality of pet food and are willing to invest in premium and nutritious options that cater to their pet’s specific needs. For instance, 50.5% of pet parents purchase premium pet food. Moreover, 9 out of 10 consumers felt the price hike in the last year, but only 1 in 6 switched to a cheaper pet food brand—most maintained brand loyalty by opting for promotional offers and purchasing bigger packs. Over half of the respondents were willing to pay a premium for pet food with scientifically proven health-promoting ingredients. This trend is reshaping the pet food market landscape, with consumers seeking out natural, organic, and specialized products that align with their desire to provide the best care for their furry companions.
Increasing Nuclear Families and Changing Lifestyles:
Smaller families and busier lifestyles are leading to a rise in pet ownership. For instance, pet ownership is rising globally, particularly in millennial households, which tend to be smaller families and have children later in life. The pet population in India is growing at a rate of more than 12 percent annually, with a promising pet population of 32 million. Pets can provide companionship and emotional support, especially for working professionals and single individuals. According to a survey, 74% of pet owners report that their mental health improved after obtaining a pet. Moreover, pets can help their humans create friendships and find social support.
Growing Awareness of Pet Health:
There’s a growing awareness of the importance of proper nutrition for pet health. Pet owners are becoming more informed about the benefits of balanced and scientifically formulated pet food for their furry companions’ well-being. This awareness is driving the demand for high-quality pet food products, with consumers seeking out brands that prioritize nutritional value and overall pet health.
Market Trends
Premiumization and Humanization:
Premiumization in the pet food market is witnessing a significant upsurge, driven by pet parents’ inclination towards high-quality ingredients and functional benefits tailored to their pets’ specific needs. For instance, premiumization trends within the global pet food industry are alive and well. After setting a new high in 2018, the industry topped itself again in 2019 with value sales growth reaching 6.5%. This trend reflects the evolving perception of pets as integral family members, prompting owners to invest in their well-being through premium food options. Notably, the humanization of pets is reshaping the pet food landscape, with consumers seeking products made from human-grade ingredients, mirroring the dietary standards of their own consumption. In fact, 35% of consumers find it very important that their pet food is human grade, and 42% find it ‘somewhat important’. Some consumers are even looking for the same ingredients in their pet food that they’d expect in their own, with 19% reporting they prefer non-GMO ingredients and 13% preferring human-grade ones. Moreover, the emphasis on functional benefits like digestive health and joint support underscores a shift towards preventive pet healthcare, where dietary choices are seen as vital contributors to overall pet wellness. According to a survey, 61% of pet owners associate probiotics with digestive health, 59% with immune health, 58% with healthy aging, 52% with skin health, and 50% with oral benefits. Furthermore, 39% of U.S. pet food product launches in 2022 had “digestive health” claims. These figures underscore the significant potential and opportunities for growth in the pet food market catering to premium, human-grade, and functional ingredients.
Focus on Natural and Organic Ingredients:
The burgeoning demand for pet food crafted from natural and organic ingredients underscores a growing consumer preference for healthier and minimally processed options. For instance, nearly 70% of Millennials want natural and organic products for their pets, and 73% of Gen Zers and 68% of Millennials are willing to spend more on sustainable pet products. Moreover, according to a survey, 50% of consumers, across age groups, say healthy eating is a top priority for them. For this half of consumers, healthy eating means reducing consumption of processed foods and sugar, their top concerns. As pet owners become increasingly conscious of the nutritional content of their pets’ diets, they are gravitating towards products free from artificial additives and preservatives. According to a report, only 28% of pet products make a “free from artificial flavors” claim, but 94% of products within the space actually qualify for that claim
Market Challenges Analysis
Consumer Awareness and Affordability:
Consumer awareness about the nutritional benefits of commercially prepared pet food remains low, particularly in rural areas where traditional feeding practices still prevail. Many pet owners in these regions are unaware of the specific dietary needs of their pets and rely on homemade meals or leftovers, overlooking the importance of balanced nutrition. This lack of awareness poses a significant challenge for the pet food industry in penetrating these markets effectively. Moreover, affordability remains a critical factor influencing consumer behavior, with the perceived high cost of commercial pet food deterring many pet owners from opting for premium or specialized options. As a result, bridging the gap between consumer knowledge and affordability is essential to drive wider adoption of commercial pet food products, especially in cost-conscious segments of the market.
Competition and Market Fragmentation:
The pet food retail landscape in India is characterized by the dominance of local kirana stores, particularly in rural and semi-urban areas, where access to modern retail outlets is limited. These small grocery stores typically offer a limited selection of pet food products, often focusing on lower-priced options to cater to price-sensitive consumers. Furthermore, the Indian pet food market is highly fragmented, with a multitude of small and regional players competing alongside established international brands. While this diversity fosters competition and innovation, it also presents challenges in terms of brand recognition and market penetration for newer entrants. Thus, navigating the competitive and fragmented market landscape requires strategic positioning, effective distribution channels, and targeted marketing efforts to capture the attention of diverse consumer segments across different regions.
Market Segmentation Analysis:
By Product:
The India Pet Food market can be segmented into several product categories catering to the diverse dietary needs and preferences of pets. These include pet food, pet nutraceuticals/supplements, pet treats, and pet veterinary diets. Pet food represents the largest segment, encompassing a wide range of dry and wet food options formulated to meet the nutritional requirements of pets. Pet nutraceuticals and supplements have gained popularity among pet owners seeking to enhance their pets’ health and well-being through specialized dietary additives. Pet treats, often used for training or as rewards, constitute another significant segment, offering a variety of flavors and textures to appeal to pets’ taste preferences. Additionally, pet veterinary diets cater to pets with specific health conditions or dietary restrictions, providing tailored nutrition under the guidance of veterinary professionals. Each product segment plays a crucial role in fulfilling the dietary needs and promoting the overall health of pets in the Indian market.
By Pets:
The India Pet Food market can also be segmented based on the type of pets it serves, primarily focusing on cats and dogs. Each segment caters to the distinct dietary requirements and preferences of these popular companion animals. For cats, the market offers a range of specialized food formulations designed to support their unique nutritional needs, such as hairball control and urinary tract health. Similarly, the dog segment comprises a diverse array of food options tailored to various breeds, sizes, and life stages, including puppy food, adult maintenance diets, and senior formulations. By segmenting the market based on pets, manufacturers can develop targeted products that address specific health concerns and preferences, thereby meeting the evolving demands of pet owners across different segments of the Indian market.
Segments:
Based on Product:
- Food
- Pet Nutraceuticals/Supplements
- Pet Treats, Pet Veterinary Diets
Based on Pets:
Based on Distribution Channel:
- Convenience Stores
- Online Channel
- Specialty Stores
- Supermarkets/Hypermarkets
Based on the Geography:
- Western Region (Gujarat and Rajasthan)
- Eastern Region (Assam, Tripura, and West Bengal)
- Western Offshore Region
- Southern Region
- Northern Region
Regional Analysis
Northern
The northern region of India, comprising states like Delhi, Punjab, and Uttar Pradesh, accounts for the largest share of the pet food market, estimated at around 35%. This region has witnessed a significant increase in pet ownership, particularly in urban areas, fueling the demand for high-quality pet food products. Major cities like Delhi and Chandigarh have seen a surge in the popularity of pet cafes and specialized pet stores, contributing to the growth of the pet food market.
Western
The western region, including states such as Maharashtra, Gujarat, and Rajasthan, holds a significant market share of approximately 25%. This region is known for its affluent urban centers, where pet ownership has become increasingly common among the middle and upper-class segments. The presence of major pet food manufacturers and the growing awareness of pet nutrition have further driven the demand for premium and specialized pet food products in this region.
Key Player Analysis
- Charoen Pokphand Group
- Colgate-Palmolive Company (Hill’s Pet Nutrition Inc.)
- IB Group (Drools Pet Food Pvt. Ltd.)
- Mars Incorporated
- Nestle (Purina)
- Adm
- Farmina Pet Foods
- General Mills Inc.
- Schell & Kampeter Inc. (Diamond Pet Foods)
Competitive Analysis
In the competitive landscape of the India Pet Food market, leading players such as Mars Incorporated, Nestle (Purina), and Colgate-Palmolive Company (Hill’s Pet Nutrition Inc.) dominate with their extensive product offerings and established brand presence. These multinational corporations leverage their global expertise and strong distribution networks to capture significant market share. Additionally, regional players like IB Group (Drools Pet Food Pvt. Ltd.) and Farmina Pet Foods compete by offering specialized products tailored to local preferences and dietary needs. Virbac, a key player in the pet healthcare segment, strengthens its position by providing veterinary-endorsed pet nutrition solutions. General Mills Inc. and ADM also participate in the market, leveraging their expertise in food processing and distribution. Schell & Kampeter Inc. (Diamond Pet Foods) competes with its focus on quality and affordability. As the market continues to grow, competition intensifies, driving innovation and product diversification among these leading players to meet the evolving demands of pet owners in India.
Recent Developments
In July 2023, Hill’s Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
In May 2023, Nestle Purina launched new cat treats under the Friskies “Friskies Playfuls – treats” brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
In April 2023, Mars Incorporated opened its first pet food research and development center in Asia-Pacific. This new facility, called the APAC pet center, will support the company’s product development.
Market Concentration & Characteristics
In the India Pet Food market, market concentration is characterized by the dominance of a few key players who command significant market share. Multinational corporations such as Mars Incorporated, Nestle (Purina), and Colgate-Palmolive Company (Hill’s Pet Nutrition Inc.) hold prominent positions due to their extensive product portfolios, strong brand recognition, and well-established distribution networks. However, the market also features a diverse array of regional and local players, including IB Group (Drools Pet Food Pvt. Ltd.) and Farmina Pet Foods, contributing to market diversity and competition. Despite the presence of these established players, the market remains dynamic, with continuous innovation and product differentiation driving competitiveness. Characteristics such as evolving consumer preferences, increasing awareness of pet health and nutrition, and the rise of e-commerce channels further shape the market landscape. As the market continues to expand and mature, market concentration may evolve, presenting both challenges and opportunities for players across the pet food industry in India.
Report Coverage
The research report offers an in-depth analysis based on Product, Pets, Distribution Channel, and Geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Shape Your Report to Specific Countries or Regions & Enjoy 30% Off!
Future Outlook
- Continued Growth: The India Pet Food market is poised for sustained expansion, driven by rising pet ownership and increasing disposable incomes.
- Urbanization Impact: Urbanization trends will continue to influence market dynamics, with demand concentrated in major metropolitan areas.
- Premiumization Trend: The shift towards premium and specialized pet food options is expected to accelerate, fueled by heightened consumer awareness of pet health and nutrition.
- E-commerce Expansion: The proliferation of e-commerce platforms will facilitate greater accessibility and convenience for pet food purchases, especially in urban and semi-urban areas.
- Health and Wellness Focus: Consumer demand for pet food products offering functional health benefits and natural ingredients will drive product innovation and development.
- Veterinary Recommendations: Veterinarians will play a crucial role in influencing pet food choices, emphasizing the importance of tailored nutrition plans and preventive healthcare.
- Regulatory Landscape: Stricter regulations governing pet food quality and labeling may be implemented, ensuring higher standards of safety and transparency in the industry.
- Sustainability Initiatives: Environmental concerns will drive the adoption of sustainable packaging solutions and ethically sourced ingredients in pet food production.
- Customization Options: Personalized nutrition plans tailored to pets’ specific needs, including breed, age, and health conditions, will become more prevalent in the market.
- Market Consolidation: Mergers, acquisitions, and strategic partnerships among industry players may lead to market consolidation, shaping the competitive landscape and driving further innovation.
