India Toy Market By Product Type (Building & Construction Set, Dolls, Infant & Preschool Toys, Outdoor & Sports Toys, Games & Puzzles); By Age Group (18+ Years, 12 to 18 Years, 5 to Below 12 Years, 3 to Below 5 Years, 0 to Below 3 Years); By Distribution Channel (Online, Offline) – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032
Price: $2699
Published: | Report ID: 86425 | Report Format : Excel, PDF
India Toy Market size was valued at USD 6,487.18 million in 2024 and is anticipated to reach USD 10,887.68 million by 2032, at a CAGR of 6.69% during the forecast period (2024-2032).
The Indian toy market is expanding rapidly due to increasing disposable income, urbanization, and evolving consumer preferences. The government’s “Make in India” initiative and the implementation of quality control regulations are driving domestic manufacturing, reducing import dependency. The rise of e-commerce and digital retail platforms has enhanced accessibility, particularly in tier-2 and tier-3 cities. Educational and STEM-based toys are gaining traction as parents prioritize cognitive development. Additionally, sustainability trends are influencing demand for eco-friendly and non-toxic toys. The popularity of licensed and character-based toys, driven by media and entertainment, further fuels market growth. Technological advancements, including AI-powered and interactive toys, are reshaping consumer expectations. The expansion of organized retail and global collaborations with international brands contribute to market diversification.
The Indian toy market exhibits strong regional diversity, with demand patterns varying across Northern, Western, Southern, and Eastern regions. Urban centers such as Delhi, Mumbai, Bengaluru, and Kolkata drive significant sales due to high consumer spending, while tier-2 and tier-3 cities are witnessing increasing demand through e-commerce expansion. Government initiatives promoting local manufacturing have strengthened domestic production hubs, particularly in states like Maharashtra, Gujarat, and Tamil Nadu. The market is highly competitive, with both global and domestic players actively expanding their presence. Key players include Funskool India Ltd., LEGO Group, Hamleys India, Playgro India, and Simba Toys India, alongside numerous emerging brands. Companies are focusing on innovation, educational toys, and sustainability to cater to evolving consumer preferences. The rise of online retail and digital marketing has further enhanced market accessibility, allowing brands to reach a wider audience and tap into India’s growing toy industry.
Access crucial information at unmatched prices!
Request your sample report today & start making informed decisions powered by Credence Research!
The Indian toy market was valued at USD 6,487.18 million in 2024 and is projected to reach USD 10,887.68 million by 2032, growing at a CAGR of 6.69% (2024-2032).
Increasing disposable income, rising parental awareness, and the demand for educational and STEM-based toys are driving market growth.
Digital transformation and the expansion of e-commerce platforms have enhanced accessibility, particularly in tier-2 and tier-3 cities.
Major players like Funskool India Ltd., LEGO Group, Hamleys India, Playgro India, and Simba Toys India are actively expanding their market presence through innovation and strategic partnerships.
Dependence on imports, price sensitivity, and the dominance of unorganized local manufacturers pose challenges for premium and international brands.
The Northern and Western regions dominate the market, while Southern and Eastern regions are witnessing increasing demand due to rising urbanization.
The market is shifting towards eco-friendly, sustainable, and technologically advanced toys, aligning with global trends and consumer preferences.
Report Scope
This report segments the India Toy Market as follows:
Market Drivers
Government Initiatives and Regulatory Support
The Indian government has played a pivotal role in boosting the domestic toy industry through initiatives like the Make in India campaign and the Production-Linked Incentive (PLI) scheme. These policies encourage local manufacturing, reduce dependency on imports, and enhance product quality. For instance, the introduction of the Quality Control Order (QCO) in 2020 mandated that all toys undergo certification by the Bureau of Indian Standards (BIS), aiming to curb the influx of sub-standard imports and promote local manufacturing. Additionally, increased import duties on foreign toys have created a favorable environment for domestic manufacturers, attracting both local and global investors to set up production units in India.
Rising Disposable Income and Urbanization
India’s growing middle-class population, increasing disposable income, and rapid urbanization are significant drivers of the toy market. For instance, there is a notable shift towards premium and branded toys, especially in urban areas, reflecting a preference for higher-quality products. With higher purchasing power, parents are more inclined to invest in premium, educational, and technologically advanced toys that offer greater engagement and developmental benefits for children. The rise of nuclear families, where parents focus on child enrichment, has further boosted demand for interactive and STEM-based toys. Additionally, increased consumer awareness and exposure to global trends have fueled the demand for high-quality and branded toys.
E-commerce Growth and Digital Influence
The expansion of e-commerce and digital retail platforms has transformed the Indian toy market by increasing accessibility across urban and rural areas. Online marketplaces like Amazon, Flipkart, and niche toy retailers provide a wide range of products, competitive pricing, and doorstep delivery, making toy shopping more convenient for consumers. Digital marketing, social media influence, and online product reviews play a crucial role in shaping buying decisions, particularly among tech-savvy parents. The integration of augmented reality (AR) and virtual reality (VR) in online shopping experiences is further enhancing consumer engagement, allowing buyers to visualize products before purchasing.
Demand for Educational and Sustainable Toys
Modern parents are prioritizing educational toys that promote cognitive development, creativity, and problem-solving skills. The rise of STEM (Science, Technology, Engineering, and Mathematics) toys, robotics kits, and interactive learning games reflects a shift towards skill-based play. Sustainability is another emerging trend, with increasing demand for eco-friendly and biodegradable toys made from wood, bamboo, and recycled materials. Indian manufacturers are responding by adopting sustainable production methods and non-toxic materials to cater to environmentally conscious consumers. The growing preference for ethical and safe toys has further strengthened the market’s focus on innovation and quality.
Market Trends
Shift Towards Educational and STEM Toys
The Indian toy market is witnessing a growing preference for educational and STEM (Science, Technology, Engineering, and Mathematics) toys as parents seek products that enhance cognitive and problem-solving skills. For instance, government initiatives like the National Action Plan for Toys (NAPT) have encouraged the development of innovative educational toys, emphasizing early childhood education and holistic development. Schools and educational institutions are also integrating play-based learning methods, further fueling demand for toys that encourage creativity and analytical thinking. This trend aligns with India’s emphasis on early childhood education and the rising awareness of holistic child development.
Growth of E-commerce and Omni-channel Retailing
The rapid expansion of e-commerce has significantly transformed toy retailing in India. Online platforms such as Amazon, Flipkart, and niche toy marketplaces offer a vast selection of products, competitive pricing, and doorstep delivery, making shopping more convenient. Social media marketing and influencer-driven promotions are influencing buying decisions, particularly among tech-savvy parents. Additionally, many toy brands are adopting an omni-channel strategy, integrating both offline and online sales to provide a seamless shopping experience. The growing adoption of digital payment solutions and AI-driven recommendations further enhance customer engagement in the online toy market.
Rise of Sustainable and Eco-friendly Toys
Environmental consciousness among Indian consumers is driving demand for sustainable and eco-friendly toys made from biodegradable, non-toxic, and recycled materials. For instance, the government has implemented policies such as the Quality Control Order (QCO) for Toys, which restricts hazardous materials and promotes sustainability. Manufacturers are increasingly adopting sustainable production practices, replacing plastic with wood, bamboo, and organic fabrics. The growing preference for ethical consumption is also encouraging brands to introduce products with minimal environmental impact. Additionally, regulatory policies promoting sustainability and restrictions on hazardous materials in toys are accelerating this shift. As eco-conscious parenting becomes more prevalent, the market for green toys is expected to expand further.
Increasing Popularity of Character-based and Licensed Toys
The popularity of global and regional entertainment franchises has led to rising demand for character-based and licensed toys in India. Movies, TV shows, and digital content influence children’s preferences, driving sales of action figures, dolls, and collectibles based on popular characters. International brands like Marvel, Disney, and DC, along with Indian animation series, have strengthened the licensing segment. Additionally, collaborations between Indian toy manufacturers and global entertainment companies are expanding the availability of officially licensed products. With the growing influence of streaming platforms and digital entertainment, this trend is expected to continue shaping consumer preferences.
Market Challenges Analysis
High Dependence on Imports and Supply Chain Disruptions
Despite government efforts to boost domestic manufacturing, India’s toy industry still relies significantly on imports, particularly from China. For instance, the Press Information Bureau highlighted that the government has implemented measures such as increasing basic customs duties on toys and mandating sample testing of imported consignments to curb substandard imports. The COVID-19 pandemic exposed these vulnerabilities, causing delays in production and increased costs due to shipping constraints. While the government has imposed higher import duties and introduced quality control measures to encourage local manufacturing, domestic production capacity and infrastructure still need substantial improvement. Additionally, sourcing raw materials domestically remains a challenge, further impacting production efficiency and pricing competitiveness.
Price Sensitivity and Market Fragmentation
India is a highly price-sensitive market, where a significant portion of consumers prioritize affordability over brand value. This makes it challenging for premium and international toy brands to penetrate deeper markets beyond metro cities. The industry is also fragmented, with numerous unorganized and small-scale manufacturers competing against established brands. Many low-cost, unbranded toys, often lacking proper safety certifications, continue to dominate sales in local markets. Additionally, regulatory compliance costs, including adherence to BIS safety standards, increase production expenses for domestic manufacturers, making it difficult for them to compete with cheaper alternatives. Addressing these challenges requires greater investment in infrastructure, awareness about toy safety, and strategic pricing models that balance affordability with quality.
Market Opportunities
The Indian toy market presents significant growth opportunities, driven by increasing consumer demand, government support, and evolving industry trends. One of the key opportunities lies in the expansion of domestic manufacturing under the Make in India initiative. With rising import duties on foreign toys and stringent BIS quality standards, Indian manufacturers have the advantage of catering to local demand while ensuring compliance with safety regulations. This shift is encouraging investments in production infrastructure, innovation, and research, allowing domestic brands to compete with global players. Additionally, the growing acceptance of premium and branded toys, particularly in urban areas, creates an opportunity for companies to introduce high-quality, innovative products tailored to Indian consumer preferences.
Another promising avenue is the rising demand for educational and STEM-based toys, driven by increasing parental awareness of skill-based learning. The integration of artificial intelligence, augmented reality, and robotics in toys is reshaping the market, creating new business opportunities for tech-driven toy companies. E-commerce expansion further enhances market accessibility, enabling manufacturers and retailers to reach a wider audience, including tier-2 and tier-3 cities. Moreover, the increasing popularity of sustainable and eco-friendly toys presents a growing niche market, as environmentally conscious consumers seek safer, biodegradable alternatives. By leveraging digital advancements, strengthening local production, and adapting to evolving consumer preferences, the Indian toy market is well-positioned for substantial growth in the coming years.
Market Segmentation Analysis:
By Product Type:
The Indian toy market is segmented into various product categories, each catering to different consumer preferences and developmental needs. Building & Construction Sets are gaining popularity as they enhance problem-solving skills, creativity, and spatial awareness. These toys are widely used in early childhood education and STEM learning programs. Dolls remain a dominant segment, driven by the popularity of character-based toys and increasing demand for culturally relevant dolls representing Indian heritage. Infant & Preschool Toys hold a significant share in the market, as parents prioritize educational and sensory-stimulating toys that aid cognitive and motor skill development. Outdoor & Sports Toys are witnessing strong demand due to growing awareness of physical activity’s importance in children’s health. This segment includes bicycles, ride-ons, and sports kits, which appeal to both younger children and teenagers. Additionally, Games & Puzzles are becoming increasingly popular among families, fostering critical thinking and social interaction. With a rise in demand for skill-based learning and recreational toys, manufacturers are focusing on innovation and customization across these segments.
By Age Group:
The Indian toy industry is also categorized based on age groups, each with distinct preferences and requirements. The 0 to Below 3 Years segment focuses on soft toys, rattles, and sensory-stimulating products that enhance early-stage development. The 3 to Below 5 Years category sees high demand for educational toys, puzzles, and interactive games designed to improve hand-eye coordination and basic learning skills. The 5 to Below 12 Years segment is the largest, encompassing a wide range of toys, including board games, construction sets, and action figures, catering to both educational and entertainment needs. The 12 to 18 Years category is witnessing growth in tech-driven toys, including robotics kits, gaming accessories, and collectibles inspired by digital entertainment trends. Additionally, the 18+ Years segment, though niche, is expanding due to the rising popularity of adult collectibles, model kits, and strategy-based board games. As consumer preferences evolve, manufacturers are focusing on age-specific innovations to cater to diverse market demands.
Segments:
Based on Product Type:
Building & Construction Set
Dolls
Infant & Preschool Toys
Outdoor & Sports Toys
Games & Puzzles
Based on Age Group:
18+ Years
12 to 18 Years
5 to Below 12 Years
3 to Below 5 Years
0 to Below 3 Years
Based on Distribution Channel:
Online
Offline
Based on the Geography:
Northern
Western
Southern
Eastern
Regional Analysis
Northern region
Northern region holds the largest market share at approximately 35%, driven by a strong retail presence, high consumer spending, and a growing urban population. Cities like Delhi, Chandigarh, and Lucknow contribute significantly to the demand for premium, educational, and branded toys. The region benefits from a well-established distribution network, making international and domestic brands easily accessible. Additionally, rising parental awareness of STEM-based and sustainable toys further fuels growth. Government initiatives promoting domestic manufacturing have also attracted significant investments in this region, strengthening its position as the leading toy market in India.
Western region
The Western region accounts for nearly 30% of the total market share, supported by economic hubs like Mumbai, Pune, Ahmedabad, and Jaipur. The presence of major retail chains, malls, and online shopping penetration has increased toy accessibility for consumers. Western India has a high demand for technologically advanced toys, including AI-powered interactive toys and gaming consoles. Additionally, the region has a strong inclination toward character-based toys due to its proximity to the entertainment industry in Mumbai. E-commerce growth in tier-2 and tier-3 cities is also driving sales, as digital platforms offer a wide variety of products at competitive prices. The manufacturing ecosystem in Gujarat and Maharashtra further strengthens the supply chain, allowing for efficient production and distribution.
Southern region
The Southern region holds around 22% of the market share, with Bengaluru, Chennai, Hyderabad, and Kochi being key contributors. This region is witnessing rapid growth due to increasing disposable incomes and a rising preference for eco-friendly and educational toys. Southern India has a strong inclination towards skill-based learning tools, with a significant demand for construction sets, board games, and STEM-related toys. The presence of IT hubs in Bengaluru and Hyderabad has also led to an increased interest in robotics kits and coding toys among children and teenagers. The growing penetration of organized retail, along with the rising influence of global toy brands, is expected to drive further expansion in this region.
Eastern region
The Eastern region, while holding a smaller market share of approximately 13%, is gradually emerging as a promising market for toy manufacturers. Kolkata, Bhubaneswar, and Guwahati are key cities driving toy sales in this region. Despite being largely price-sensitive, there is a growing demand for quality-driven, non-toxic, and affordable toys. The government’s efforts to improve infrastructure and digital connectivity have enhanced the reach of e-commerce, enabling consumers in remote areas to access a wider range of products. Additionally, local artisans and traditional toy makers in West Bengal and Odisha contribute to the industry’s growth by offering handcrafted toys, which are gaining popularity due to the increasing demand for sustainable and cultural products. With improved distribution networks and growing awareness of branded and educational toys, the Eastern region is expected to witness steady growth in the coming years.
Key Player Analysis
Funskool India Ltd.
LEGO Group
Hamleys India
Playgro India
Simba Toys India
Competitive Analysis
The Indian toy market is highly competitive, with both domestic and international players striving for market dominance. Funskool India Ltd., LEGO Group, Hamleys India, Playgro India, and Simba Toys India are among the leading brands, each leveraging unique strategies to strengthen their market position. Established companies leverage brand reputation, product innovation, and strong distribution networks to maintain their dominance. Local manufacturers benefit from government support and increasing consumer preference for domestically produced toys, while global brands focus on premium, high-quality offerings. The market is witnessing a shift towards educational, STEM-based, and eco-friendly toys, prompting companies to innovate and expand their product lines. E-commerce has become a key battleground, allowing brands to reach a wider audience beyond metro cities. Price sensitivity remains a challenge, with unorganized players offering low-cost alternatives, making competition even more intense. Additionally, strategic partnerships, licensing agreements with entertainment franchises, and exclusive retail collaborations are helping companies strengthen their market presence. As consumer preferences evolve, companies must continuously innovate and adapt to sustain their competitive edge in India’s rapidly growing toy industry.
Recent Developments
In March 2025, the LEGO Group launched a wide range of new sets, including LEGO Architecture, LEGO Art, and LEGO Formula 1, with over 40 sets released on March 1st, including the Trevi Fountain and several Formula 1 Speed Champions sets.
In March 2025, MGA Entertainment’s Little Tikes brand announced a partnership with BBC Studios to launch a line of Bluey-inspired toys, including the Bluey Grannies Car Coupe, Bluey Bushland Adventures Splash Pad, Bluey Beach Day Sand Box, and Bluey Beach Water Table.
In March 2025, the LEGO Group announced a new multi-year partnership with The Pokémon Company International to bring LEGO Pokémon sets starting in 2026.
In March 2025, Spin Master announced the renewal of its global master toy licensee agreement with DreamWorks Animation for Gabby’s Dollhouse.
In March 2025, Hasbro participated in the North American International Toy Fair, showcasing new products and collaborations, including a PLAY-DOH Barbie line and Marvel’s Iron Man toys.
In March 2025, Mattel renewed its multi-year global licensing agreement with Disney for Toy Story, planning new products for the franchise’s 30th anniversary and Toy Story 5.
Market Concentration & Characteristics
The Indian toy market exhibits a moderate to high level of market concentration, with a mix of established domestic manufacturers, international brands, and unorganized local players. Leading companies dominate key segments such as educational toys, character-based merchandise, and premium-quality products, leveraging strong brand recognition and extensive distribution networks. The market is characterized by rapid innovation, evolving consumer preferences, and increasing demand for STEM-based and sustainable toys. E-commerce has significantly influenced market dynamics, providing greater accessibility to a diverse range of products across urban and rural areas. While organized players focus on quality, safety, and branding, the unorganized sector thrives on affordability and mass production. Government regulations, including BIS certification and higher import duties, are reshaping the competitive landscape by encouraging local manufacturing. With rising disposable income and growing awareness of developmental toys, market players must continuously innovate and adapt to maintain their competitive edge in this expanding industry.
Shape Your Report to Specific Countries or Regions & Enjoy 30% Off!
The research report offers an in-depth analysis based on Product Type,Age Group, Distribution Channeland Geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Future Outlook
The Indian toy market is expected to grow steadily, driven by increasing consumer spending and demand for innovative products.
Domestic manufacturing will expand further due to government initiatives promoting local production and quality standards.
Educational and STEM-based toys will see higher demand as parents prioritize skill-based learning for children.
Sustainable and eco-friendly toys will gain traction, aligning with growing environmental awareness among consumers.
E-commerce and digital marketing will continue to shape the industry, enhancing accessibility and customer engagement.
International brands will strengthen their presence through strategic partnerships, licensing agreements, and retail expansion.
The rise of smart toys, including AI and interactive learning products, will drive technological advancements in the industry.
Rural and tier-2 and tier-3 city markets will witness increased penetration due to better infrastructure and digital connectivity.
The unorganized sector will face challenges as regulatory policies tighten safety and quality standards.
Innovation, branding, and customer-centric strategies will be key factors for sustaining long-term growth in the Indian toy market.
CHAPTER NO. 1 : INTRODUCTION 17
1.1.1. Report Description 17 Purpose of the Report 17 USP & Key Offerings 17
1.1.2. Key Benefits for Stakeholders 17
1.1.3. Target Audience 18
1.1.4. Report Scope 18 CHAPTER NO. 2 : EXECUTIVE SUMMARY 19
2.1. India Toy Market Snapshot 19
2.1.1. India Toy Market, 2018 – 2032 (USD Million) 20 CHAPTER NO. 3 : INDIA TOY MARKET – INDUSTRY ANALYSIS 21
3.1. Introduction 21
3.2. Market Drivers 22
3.2.1. Growth of Educational and STEM Toys 22
3.2.2. Rising Popularity of Digital and Interactive India Toys 23
3.3. Market Restraints 24
3.3.1. Rising Safety Concerns and Regulations 24
3.4. Market Opportunities 25
3.4.1. Market Opportunity Analysis 25
3.5. Porter’s Five Forces Analysis 26 CHAPTER NO. 4 : ANALYSIS COMPETITIVE LANDSCAPE 27
4.1. Company Market Share Analysis – 2023 27
4.1.1. India Toy Market: Company Market Share, by Volume, 2023 27
4.1.2. India Toy Market: Company Market Share, by Revenue, 2023 28
4.1.3. India Toy Market: Top 6 Company Market Share, by Revenue, 2023 28
4.1.4. India Toy Market: Top 3 Company Market Share, by Revenue, 2023 29
4.2. India Toy Market Company Revenue Market Share, 2023 30
4.3. Company Assessment Metrics, 2023 31
4.3.1. Stars 31
4.3.2. Emerging Leaders 31
4.3.3. Pervasive Players 31
4.3.4. Participants 31
4.4. Start-ups /SMEs Assessment Metrics, 2023 31
4.4.1. Progressive Companies 31
4.4.2. Responsive Companies 31
4.4.3. Dynamic Companies 31
4.4.4. Starting Blocks 31
4.5. Strategic Developments 32
4.5.1. Acquisitions & Mergers 32 New Product Launch 32 Regional Expansion 32
4.6. Key Players Product Matrix 33 CHAPTER NO. 5 : PESTEL & ADJACENT MARKET ANALYSIS 34
5.1. PESTEL 34
5.1.1. Political Factors 34
5.1.2. Economic Factors 34
5.1.3. Social Factors 34
5.1.4. Technological Factors 34
5.1.5. Environmental Factors 34
5.1.6. Legal Factors 34
5.2. Adjacent Market Analysis 34 CHAPTER NO. 6 : INDIA TOY MARKET – BY PRODUCT TYPE SEGMENT ANALYSIS 35
6.1. India Toy Market Overview, by Product Type Segment 35
6.1.1. India Toy Market Revenue Share, By Product Type, 2023 & 2032 36
6.1.2. India Toy Market Attractiveness Analysis, By Product Type 37
6.1.3. Incremental Revenue Growth Opportunity, by Product Type, 2024 – 2032 37
6.1.4. India Toy Market Revenue, By Product Type, 2018, 2023, 2027 & 2032 38
6.2. Building & Construction Set 39
6.3. Dolls 40
6.4. Infant & Preschool Toys 41
6.5. Outdoor & Sports Toys 42
6.6. Games & Puzzles 43 CHAPTER NO. 7 : INDIA TOY MARKET – BY AGE GROUP SEGMENT ANALYSIS 44
7.1. India Toy Market Overview, by Age Group Segment 44
7.1.1. India Toy Market Revenue Share, By Age Group, 2023 & 2032 45
7.1.2. India Toy Market Attractiveness Analysis, By Age Group 46
7.1.3. Incremental Revenue Growth Opportunity, by Age Group, 2024 – 2032 46
7.1.4. India Toy Market Revenue, By Age Group, 2018, 2023, 2027 & 2032 47
7.2. 18+ Years 48
7.3. 12 to 18 Years 49
7.4. 5 to Below 12 Years 50
7.5. 3 to Below 5 Years 51
7.6. 0 to Below 3 Years 52 CHAPTER NO. 8 : INDIA TOY MARKET – BY DISTRIBUTION CHANNEL SEGMENT ANALYSIS 53
8.1. India Toy Market Overview, by Distribution Channel Segment 53
8.1.1. India Toy Market Revenue Share, By Distribution Channel, 2023 & 2032 54
8.1.2. India Toy Market Attractiveness Analysis, By Distribution Channel 55
8.1.3. Incremental Revenue Growth Opportunity, by Distribution Channel, 2024 – 2032 55
8.1.4. India Toy Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032 56
8.2. Online 57
8.3. Offline 58 CHAPTER NO. 9 : INDIA TOY MARKET – ANALYSIS 59
9.1.1. India Toy Market Revenue, By Product Type, 2018 – 2023 (USD Million) 59
9.1.2. India Toy Market Revenue, By Age Group, 2018 – 2023 (USD Million) 60
9.1.3. India Toy Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 61 CHAPTER NO. 10 : COMPANY PROFILES 62
10.1. Funskool India Ltd. 62
10.1.1. Company Overview 62
10.1.2. Product Portfolio 62
10.1.3. Swot Analysis 62
10.1.4. Business Strategy 63
10.1.5. Financial Overview 63
10.2. LEGO Group 64
10.3. Hamleys India 64
10.4. Playgro India 64
10.5. Simba Toys India 64
10.6. Company 6 64
10.7. Company 7 64
10.8. Company 8 64
10.9. Company 9 64
10.10. Company 10 64
10.11. Company 11 64
10.12. Company 12 64
10.13. Company 13 64
10.14. Company 14 64
List of Figures
FIG NO. 1. India Toy Market Revenue, 2018 – 2032 (USD Million) 20
FIG NO. 2. Porter’s Five Forces Analysis for India Toy Market 26
FIG NO. 3. Company Share Analysis, 2023 27
FIG NO. 4. Company Share Analysis, 2023 28
FIG NO. 5. Company Share Analysis, 2023 28
FIG NO. 6. Company Share Analysis, 2023 29
FIG NO. 7. India Toy Market – Company Revenue Market Share, 2023 30
FIG NO. 8. India Toy Market Revenue Share, By Product Type, 2023 & 2032 36
FIG NO. 9. Market Attractiveness Analysis, By Product Type 37
FIG NO. 10. Incremental Revenue Growth Opportunity by Product Type, 2024 – 2032 37
FIG NO. 11. India Toy Market Revenue, By Product Type, 2018, 2023, 2027 & 2032 38
FIG NO. 12. India Toy Market for Building & Construction Set, Revenue (USD Million) 2018 – 2032 39
FIG NO. 13. India Toy Market for Dolls, Revenue (USD Million) 2018 – 2032 40
FIG NO. 14. India Toy Market for Infant & Preschool Toys, Revenue (USD Million) 2018 – 2032 41
FIG NO. 15. India Toy Market for Outdoor & Sports Toys, Revenue (USD Million) 2018 – 2032 42
FIG NO. 16. India Toy Market for Games & Puzzles, Revenue (USD Million) 2018 – 2032 43
FIG NO. 17. India Toy Market Revenue Share, By Age Group, 2023 & 2032 45
FIG NO. 18. Market Attractiveness Analysis, By Age Group 46
FIG NO. 19. Incremental Revenue Growth Opportunity by Age Group, 2024 – 2032 46
FIG NO. 20. India Toy Market Revenue, By Age Group, 2018, 2023, 2027 & 2032 47
FIG NO. 21. India Toy Market for 18+ Years, Revenue (USD Million) 2018 – 2032 48
FIG NO. 22. India Toy Market for 12 to 18 Years, Revenue (USD Million) 2018 – 2032 49
FIG NO. 23. India Toy Market for 5 to Below 12 Years, Revenue (USD Million) 2018 – 2032 50
FIG NO. 24. India Toy Market for 3 to Below 5 Years, Revenue (USD Million) 2018 – 2032 51
FIG NO. 25. India Toy Market for 0 to Below 3 Years, Revenue (USD Million) 2018 – 2032 52
FIG NO. 26. India Toy Market Revenue Share, By Distribution Channel, 2023 & 2032 54
FIG NO. 27. Market Attractiveness Analysis, By Distribution Channel 55
FIG NO. 28. Incremental Revenue Growth Opportunity by Distribution Channel, 2024 – 2032 55
FIG NO. 29. India Toy Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032 56
FIG NO. 30. India Toy Market for Online, Revenue (USD Million) 2018 – 2032 57
FIG NO. 31. India Toy Market for Offline, Revenue (USD Million) 2018 – 2032 58
List of Tables
TABLE NO. 1. : India Toy Market: Snapshot 18
TABLE NO. 2. : Drivers for the India Toy Market: Impact Analysis 21
TABLE NO. 3. : Restraints for the India Toy Market: Impact Analysis 23
TABLE NO. 4. : India Toy Market Revenue, By Product Type, 2018 – 2023 (USD Million) 58
TABLE NO. 5. : India Toy Market Revenue, By Product Type, 2024 – 2032 (USD Million) 58
TABLE NO. 6. : India Toy Market Revenue, By Age Group, 2018 – 2023 (USD Million) 59
TABLE NO. 7. : India Toy Market Revenue, By Age Group, 2024 – 2032 (USD Million) 59
TABLE NO. 8. : India Toy Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 60
TABLE NO. 9. : India Toy Market Revenue, By Distribution Channel, 2024 – 2032 (USD Million) 60
Frequently Asked Questions:
What is the current size of the India Toy Market?
The India Toy market was valued at USD 6,487.18 million in 2024 and is projected to reach USD 10,887.68 million by 2032, growing at a CAGR of 6.69%.
What factors are driving the growth of the India Toy Market?
Growth is driven by rising disposable income, government initiatives like “Make in India,” increasing demand for educational and STEM-based toys, and the expansion of e-commerce.
What are the key segments within the India Toy Market?
The market is segmented by product type (building sets, dolls, preschool toys, outdoor toys, and puzzles), age group, distribution channel (online and offline), and geography (Northern, Western, Southern, and Eastern regions).
What are some challenges faced by the India Toy Market?
High dependence on imports, price sensitivity, dominance of unorganized manufacturers, and supply chain disruptions pose challenges for premium and global brands.
Who are the major players in the India Toy Market?
Key players include Funskool India Ltd., LEGO Group, Hamleys India, Playgro India, and Simba Toys India, among others.
The report comes as a view-only PDF document, optimized for individual clients. This version is recommended for personal digital use and does not allow printing.
$2699
To meet the needs of modern corporate teams, our report comes in two formats: a printable PDF and a data-rich Excel sheet. This package is optimized for internal analysis and multi-location access, making it an excellent choice for organizations with distributed workforce.
$3699
The report will be delivered in printable PDF format along with the report’s data Excel sheet. This license offers 100 Free Analyst hours where the client can utilize Credence Research Inc.’s research team. It is highly recommended for organizations seeking to execute short, customized research projects related to the scope of the purchased report.
I am very impressed with the information in this report. The author clearly did their research when they came up with this product and it has already given me a lot of ideas.
