Home / Consumer Goods / Luxury Condoms Market by Type (Male, Female) by Distribution Channel (Online, Supermarkets/Hypermarkets, Retail Stores, Pharmacy Stores, Others): Global Industry Size, Share, Statistics and Forecast 2015 - 2027

Luxury Condoms Market by Type (Male, Female) by Distribution Channel (Online, Supermarkets/Hypermarkets, Retail Stores, Pharmacy Stores, Others): Global Industry Size, Share, Statistics and Forecast 2015 - 2027

Published Date: Nov 2021
Report ID: 60445
Report Format: PDF
Consumer Goods
Pages: 120
Rating: 4.4 (52)

Luxury Condoms Market Analysis

While condoms aren’t exactly something one expects to associate luxury with, the luxury condoms market is actually quite a force to be reckoned with. In fact, as per recent studies, it was worth over USD 405 million in 2020 alone and is expected to show stable and significant growth – at the rate of 8.5% CAGR by 2027. From customised sizing to creative packaging, condom manufacturers everywhere are rethinking their products and incorporating innovative new ideas to a market that has historically prioritised function over individual experience.

Luxury Condoms Market

This is a welcome change. For decades, there has been little innovation in condom designs. In fact, ever since latex was first invented back in the 1920s, the basic sizes, shapes and styles of condoms have primarily remained the same. Granted, now there is a greater variety of types (flavoured, ridged, studded, feather-thin, etc) to choose from, depending on one’s preferences, reflecting a change in attitude towards condom-use. People are now hoping to get more out of this specialised form of contraception than simply birth control and protection from STIs – they want to enhance the individual experience.

Suffice it to say, condom companies are attempting to address this change of perception. Modern, luxury prophyalctics are more appealing to look at, as well as ethically-sourced, pleasure-oriented and individualised.

Amid challenging environment due to COVID 19 pandemic, Global Luxury Condoms market performed well with revenue generation of around USD 405 million and expected to post lucrative CAGR of over 8.35% through 2027 to reach over USD 710 million valuation in terms of revenue in 2027. While, cumulative revenue generation could be around USD 3,384 million between 2021 and 2027.

Interesting Facts about Luxury Condoms Industry

  • STI (sexually transmitted infection) incidence rate among high income group people is over 7.5%
  • Demand for technologically advanced and vegan condoms is growing
  • Luxury Condom manufacturers are focusing on offering personalized condoms which enhance pleasure and not just used for contraception
  • Lelo has launched an innovative condom which has hexagonal structure that offers extra strength
  • Luxury Condom manufacturers are focusing on female condoms  

COVID 19 Pandemic and its Impact

Surprisingly, condom sales took a hit due to Covid-19. Reports suggest there has been a decline in sexual relations during the lockdown, despite what one would expect. Another problem faced by manufacturers is the varying attitudes towards sex across the world. In some places, it is such a taboo topic that information for research and development is hard to come by.

A 2011 study recorded that more than 5 billion condoms are utilised around the world, every year. It was also found that there are many geographical differences in condom users and buyers’ behaviour. For example, American condom-buyers are usually between the ages of 18 to 24 and tend to be mostly men – about 70% in total.

Also, different cultures have different attitudes towards condom-usage. The same study has determined that in general, Europeans tend to be more adventurous sexually and prefer condom shapes, textures and packaging that is overtly sexual and stimulating. On the other hand, there are Brazilians, who lean towards flavoured and scented products.

Increasing Awareness Among Women

Male and Female are major segment of luxury condoms based on type. Another positive is that with growing sexual acceptance, more and more women, around the world, are now more willing to do their own research, experimenting and discovering what they like and dislike in bed. Such was not the case until recently and most would simply go along with whatever contraceptive their partners bought, so long as they bought one. Perhaps that is why, the global luxury female condom market has also been expanding at a CAGR rate of 10% through 2021 to 2027.

Environmental factors such as eco-friendliness, sustainability and Fairtrade are changing how we consume everything – even condoms! There is now greater awareness of natural lubricants and other, non-traditional alternatives. Some companies have also released the ‘green condom’ in a bid to help the environment.

A point to note is that users acquire condoms in different ways around the world. In Thailand, restaurant owners provide them to customers for after dinner dates. This is a unique way of attracting more footfall.

Hanx, Lelo, Unique, MyONE and Naked are some of the key players striving to offer most innovative and personalized luxury condoms that do not just intended for contraception. While, supermarkets/hypermarkets are projected to keep their dominance among all distribution channels.  

Frequently asked questions about global Luxury Condoms industry

Global Luxury Condoms market was surprisingly less affected by the COVID 19 pandemic. Indeed, the demand increased by over 8% in 2020.

Europe is the largest regional market with highest share in the total volume of Luxury Condoms consumed in 2020

Increasing demand for vegan and innovative condoms

Male Luxury Condoms segment dominated the Luxury Condoms market in 2020

Supermarkets/Hypermarkets was the largest distribution channel of Luxury Condoms in 2020

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