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Luxury Condoms Market by Type (Male, Female) by Distribution Channel (Online, Supermarkets/Hypermarkets, Retail Stores, Pharmacy Stores, Others): Global Industry Size, Share, Statistics and Forecast 2015 - 2027

Luxury Condoms Market Analysis

While condoms aren't exactly something one expects to associate luxury with, the luxury condoms market is quite a force to be reckoned with. In fact, as per recent studies, it was worth over USD 405 million in 2020 alone and is expected to show stable and significant growth – at the rate of 8.5% CAGR by 2027. From customized sizing to creative packaging, condom manufacturers everywhere are rethinking their products and incorporating innovative new ideas into a market that has historically prioritized function over individual experience.

Luxury Condoms Market

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This is a welcome change. For decades, there has been little innovation in condom designs. Since latex was first invented in the 1920s, the basic sizes, shapes, and styles of condoms have remained the same. Granted, now there is a greater variety of types (flavored, ridged, studded, feather-thin, etc.) to choose from, depending on one's preferences, reflecting a change in attitude towards condom use. People are hoping to get more out of this specialized contraception than birth control and protection from STIs – they want to enhance the individual experience.

Suffice it to say; condom companies are attempting to address this change of perception. Modern, luxury prophylactics are more appealing to look at, as well as ethically-sourced, pleasure-oriented, and individualized.

Amid a challenging COVID 19 pandemic, the Global Luxury Condoms market performed well with revenue generation of around USD 405 million and is expected to post a lucrative CAGR of over 8.35% through 2027 to reach over USD 710 million valuations in terms of revenue in 2027. While cumulative revenue generation could be around USD 3,384 million between 2021 and 2027.

Interesting Facts about Luxury Condoms Industry

  • STI (sexually transmitted infection) incidence rate among high-income group people is over 7.5%
  • Demand for technologically advanced and vegan condoms is growing.
  • Luxury Condom manufacturers are focusing on offering personalized condoms which enhance pleasure and are not just used for contraception.
  • Lelo has launched an innovative condom that has a hexagonal structure that offers extra strength.
  • Luxury Condom manufacturers are focusing on female condoms. 

COVID 19 Pandemic and its Impact

Surprisingly, condom sales took a hit due to Covid-19. Reports suggest a decline in sexual relations during the lockdown, despite what one would expect. Another problem manufacturers face the varying attitudes toward sex worldwide. In some places, it is such a taboo topic that information for research and development is hard to come by.

A 2011 study recorded that over 5 billion condoms are utilized worldwide yearly. However, it was also found that there are many geographical differences in condom users' and buyers' behavior. For example, American condom buyers are usually between the ages of 18 to 24 and are primarily men – about 70%.

Also, different cultures have different attitudes towards condom usage. For example, the same study has determined that, in general, Europeans tend to be more adventurous sexually and prefer condom shapes, textures, and packaging that is overtly sexual and stimulating. On the other hand, some Brazilians lean towards flavored and scented products.

Increasing Awareness Among Women

Male and Female constitute a significant segment of luxury condoms based on type. Another positive is that with growing sexual acceptance, more and more women around the world are now more willing to do their research, experiment, and discover what they like and dislike in bed. Such was not the case until recently, and most would go along with whatever contraceptive their partners bought so long as they bought one. Perhaps that is why the global luxury female condom market has also been expanding at a CAGR rate of 10% from 2021 to 2027.

Environmental factors such as eco-friendliness, sustainability, and Fairtrade are changing how we consume everything – even condoms! There is now greater awareness of natural lubricants and other non-traditional alternatives. Some companies have also released the 'green condom' to help the environment.

A point to note is that users acquire condoms in different ways around the world. For example, in Thailand, restaurant owners provide them to customers for after-dinner dates. This is a unique way of attracting more footfall.

Hanx, Lelo, Unique, MyONE, and Naked are some key players striving to offer the most innovative and personalized luxury condoms that do not just intend contraception. While supermarkets/hypermarkets are projected to keep their dominance among all distribution channels.

Frequently asked questions about global Luxury Condoms industry

Global Luxury Condoms market was surprisingly less affected by the COVID 19 pandemic. Indeed, the demand increased by over 8% in 2020.

Europe is the largest regional market with highest share in the total volume of Luxury Condoms consumed in 2020

Increasing demand for vegan and innovative condoms

Male Luxury Condoms segment dominated the Luxury Condoms market in 2020

Supermarkets/Hypermarkets was the largest distribution channel of Luxury Condoms in 2020

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Executive Summary - Brief Global Market Size - Current & Forecast
Regional Market Size - North America
Country Market Size - US
Company Profile – 1
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Published Date:  Nov 2021
Category:  Consumer Goods
Report ID:   60445
Report Format:   PDF
Pages:   120
Rating:    4.4 (52)
Delivery Time: 24 Hours to 48 Hours   
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