Home » Consumer Goods » Massage Chair Market

Massage Chair Market By Type (Conventional, Robotic); By Product Type (Inversion Massage Chairs, Zero Gravity Massage Chairs, Targeted Massage Chairs, Others); By Application (Residential, Commercial); By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others); By Region – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

Price: $4999

Published: | Report ID: 36375 | Report Format : PDF
Historical Period  2019-2022
Base Year  2023
Forecast Period  2024-2032
Massage Chair Market Size 2023  USD 1429.65 Million
Massage Chair Market, CAGR  5.90%
Massage Chair Market Size 2032  USD 2433.61 Million

Market Overview

The massage chair market is projected to grow from USD 1429.65 million in 2023 to USD 2433.61 million by 2032, at a compound annual growth rate (CAGR) of 5.90%.

The massage chair market is driven by increasing consumer awareness of health and wellness benefits provided by massage therapy, technological advancements in massage chairs, and a growing elderly population susceptible to musculoskeletal disorders. Additionally, the expansion of distribution channels and the integration of features such as body scanning technology and zero-gravity positions are trending within the industry. As consumers seek convenient solutions for stress relief and physical ailments at home, the demand for massage chairs is expected to rise, further propelled by rising disposable incomes and improved lifestyle choices across global markets.

The massage chair market exhibits significant growth in regions such as North America, Asia Pacific, and Europe, driven by differing factors like technological adoption and health trends. Asia Pacific leads the charge, courtesy of its large aging population and increasing disposable incomes, particularly in countries like China and Japan. North America follows, with a strong emphasis on wellness culture boosting demand. Key players in the market include Infinity, Kahuna Massage Chair., Luraco Health & Beauty, LLC, and JSB Healthcare, which are known for their innovation and expansive distribution networks. These companies continuously evolve their product offerings to cater to sophisticated consumer preferences and regional ergonomic needs.

Design Element 2

Access crucial information at unmatched prices!

Request your free sample report today & start making informed decisions powered by Credence Research!

Download Free Sample

CTA Design Element 3

Market Drivers

Rising Focus on Wellness and Self-Care

Massage chairs are known to offer numerous health benefits such as reducing muscle tension, stress relief, and improved focus. They can also improve blood circulation, alleviate chronic pain conditions, and enhance overall well-being. For instance, a study found that regular sessions in a massage chair can offer a multitude of health benefits, including easing muscle tension, enhancing joint flexibility. Moreover, modern massage chairs come with advanced features like heat therapy, zero-gravity recline, and various pre-programmed massage modes. These advancements have led to an increase in the popularity of massage chairs, making them an integral part of many individuals’ wellness routines.

Growing Geriatric Population

As the global population ages, there is an escalating demand for products that alleviate age-related discomforts. Massage chairs are particularly beneficial for the elderly, offering relief from conditions such as arthritis, back pain, and general stiffness. This makes them an essential wellness tool for older adults looking to maintain their mobility and quality of life. For instance, a study found that a 6-week period of massage helped reduce stress and aggressive behavior in those with dementia.

Technological Advancements and Urbanization

Technological innovations have transformed massage chairs into highly sophisticated wellness solutions. Modern chairs feature advanced massage programs, heated rollers, zero-gravity positioning, and even voice control, enhancing user experience and personalization. Simultaneously, the swift pace of urbanization and increasingly busy lifestyles make massage chairs an appealing stress-relief solution for urban dwellers and busy professionals, merging convenience with cutting-edge technology. The integration of technologies like 3D, 4D, and 5D, alongside innovations such as Bluetooth connectivity and zero-gravity positioning, has further bolstered the appeal of massage chairs among consumers.

Economic Factors and Increasing Awareness

The rise in disposable incomes, particularly in developing economies, is enabling more individuals to invest in luxury wellness products such as massage chairs. This economic shift is accompanied by a greater public awareness of the health benefits of regular massage therapy, such as pain relief, improved sleep quality, and enhanced immunity. As awareness grows, so does the adoption of massage chairs as a practical approach to achieving these health benefits regularly.

Market Trends

Enhanced Personalization and Integrated Wellness Features

The trend toward personalized wellness solutions is reshaping the massage chair market. For instance, modern massage chairs are equipped with adjustable rollers and targeted massage programs that cater specifically to individual body types and wellness needs. This personalization extends to the integration with fitness trackers, enabling the massage chairs to tailor the massage experience based on real-time physical data.

Furthermore, the wellness integration trend is set to expand the role of massage chairs within the overall wellness ecosystem. Future models will likely incorporate holistic wellness features such as heart rate monitors, guided meditation programs, and aromatherapy options, aiming to offer users a comprehensive wellness experience that supports both physical and mental health. This combination of personalization and wellness integration reflects a broader shift towards more adaptive and health-oriented consumer products.

Technological Innovations and Market Accessibility Enhancements

Technological advancements continue to play a pivotal role in the evolution of massage chairs. For instance, upcoming models are expected to feature AI-powered body scanning that adjusts pressure and massage techniques for a customized experience. This technology enables the chair to provide a unique body scan for each user, detecting which part of the user’s body needs a massage the most. Voice controls for hands-free operation are also being integrated into modern massage chairs. These chairs can recognize voice commands and operate the system accordingly, providing a hands-free experience.

Seamless integration with smart home systems is another significant trend. Bluetooth connectivity enables integration with smart home systems and voice assistants such as Amazon Alexa or Google Assistant. Users can control the massage chair using voice commands or automate its functions as part of their smart home setup, enhancing convenience and interoperability. Additionally, the market is adapting to the needs of urban consumers through the development of space-saving designs that accommodate the constraints of compact living spaces without compromising on functionality or comfort. These designs allow the massage chair to take up less room by reducing the wall clearance required.

Market Challenges Analysis

Cost and Space Constraints: Impediments to Massage Chair Adoption

The significant financial investment required for feature-rich massage chairs poses a major barrier for many potential users, particularly given the upfront cost associated with such purchases. The high price tags attached to advanced models can deter a segment of the market, limiting accessibility to those with higher disposable incomes. In addition, the substantial physical footprint of larger recliner massage chairs presents further challenges, especially in urban settings where living spaces are often constrained. To counter these hurdles, manufacturers need to consider more economically varied product lines that accommodate broader budget ranges while also innovating compact, space-efficient designs that do not sacrifice functionality for size. Addressing these economic and spatial challenges is critical for expanding the market reach and ensuring massage chairs can integrate into diverse living environments.

Educational Gaps and Competitive Market Dynamics: Navigating Consumer Hesitations

While public recognition of massage therapy’s benefits is on the rise, there remains a significant segment of the consumer base that is either unaware of or skeptical about the effectiveness of massage chairs and their technological features. This lack of awareness and education about the potential health benefits and technological advancements of massage chairs necessitates targeted educational campaigns and transparent communication from manufacturers to build trust and inform potential customers. Moreover, the maintenance and repair costs associated with massage chairs can be daunting, which calls for manufacturers to emphasize durability and offer robust warranty options to alleviate consumer concerns. Furthermore, massage chairs face stiff competition from alternative therapies such as professional massages, physical therapy, and chiropractic treatments, which are already well-established in the wellness market. To overcome these competitive pressures, companies must clearly articulate the unique benefits of massage chairs, possibly highlighting how they complement other therapies. Additionally, the difficulty in trying massage chairs before purchase can hinder decision-making for consumers; thus, implementing extended trial periods, in-store demonstrations, or even virtual reality experiences could prove effective in bridging the gap between curiosity and commitment, enhancing consumer confidence in their investment.

Market Segmentation Analysis:

By Type:

In the massage chair market, the segmentation by type reveals two primary categories: Conventional and Robotic. Conventional massage chairs, typically less expensive, cater to a market segment seeking basic massage functionalities without the high costs associated with more advanced technologies. These chairs appeal particularly to first-time buyers or those with more limited budgets. On the other hand, robotic massage chairs, which incorporate sophisticated technologies such as body scanning and automated systems, target consumers looking for a premium wellness experience. These chairs are favored for their precision in simulating human touch and providing customizable massage therapies, meeting the needs of a more tech-savvy and health-conscious consumer base.

By Product Type:

Diving deeper into the segmentation based on product type, the massage chair market includes Inversion Massage Chairs, Zero Gravity Massage Chairs, Targeted Massage Chairs, and others. Inversion chairs, which help in reversing the spinal compression, are particularly popular among consumers dealing with back pain. Zero Gravity Massage Chairs, designed to position the body to mimic an astronaut’s posture during liftoff, distribute weight evenly and are highly sought after for their ability to reduce spinal pressure and enhance deep relaxation. Targeted Massage Chairs offer specialized solutions focusing on specific areas such as the neck, shoulders, or lower back, appealing to users with particular therapeutic needs. The ‘Others’ category typically includes various niche products that cater to unique consumer requirements, ensuring that there is a massage chair available for virtually every need and preference, thus broadening the market’s reach and appeal.


Based on Type:

  • Conventional
  • Robotic

Based on Product Type:

  • Inversion Massage Chairs
  • Zero Gravity Massage Chairs
  • Targeted Massage Chairs
  • Others

Based on Application:

  • Residential
  • Commercial

Based on Distribution Channel:

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online
  • Others

Based on the Geography:

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • The U.K.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of the Middle East and Africa

Regional Analysis


Asia-Pacific dominates the market, capturing a substantial 45% share. This region’s dominance can be attributed to the deep-rooted traditions of massage therapy, growing affluence, and the increasing adoption of wellness practices. Countries like China, Japan, and South Korea are leading the charge, with a high demand for massage chairs in both residential and commercial settings.

North America

North America holds the second-largest market share, accounting for nearly 25% of the global massage chair market. The region’s demand is fueled by factors such as high disposable incomes, a growing emphasis on self-care and stress relief, and the availability of advanced massage chair models. The United States remains the primary growth engine, driven by the widespread adoption of massage chairs in homes, offices, and wellness centers.

Key Player Analysis

  2. Cozzia USA.
  3. Daito Denki Industry Co., Ltd.
  4. Family Inada Co., Ltd.
  6. Human Touch
  7. Infinity
  8. Kahuna Massage Chair.
  9. Luraco Health & Beauty, LLC
  10. Ogawa World USA

Competitive Analysis

In the competitive landscape of the massage chair market, leading players such as OSIM International, Luraco Technologies, and Fujiiryoki are distinguished by their innovation in technology and extensive product range. OSIM leads with its high-end, technologically advanced massage chairs that feature AI-driven body scanning and customized massage programs, targeting affluent consumers. Luraco Technologies stands out for its integration of medical and therapeutic features in chairs, appealing to consumers with health-related needs. Fujiiryoki is noted for its durability and the use of advanced robotics, maintaining a strong presence in both Asian and Western markets. These companies invest significantly in R&D to stay ahead, focusing on ergonomic designs and user-friendly interfaces. Marketing strategies heavily emphasize health benefits, aligning with global wellness trends. Overall, the competition remains fierce as brands continuously strive to innovate and capture consumer interest with cutting-edge features and improved massage technologies.

Recent Developments

In 2023, BODYFRIEND’s massage chair market was growing at a steady rate with increasing adoption of strategies by key players.

In March 2024, Cozzia USA introduced Quantum at the April High Point Market, its most elevated massage chair advancement to date based on more than 12 years of research and development.

In February 2023, the Infinity Massage Chairs launched their new Luminary massage chair at Las Vegas Market.

In December 2023, Luraco Technologies unveiled its latest innovation – the Model 3 Hybrid SL medical massage chair.

Market Concentration & Characteristics

The massage chair market exhibits a moderate to high degree of market concentration, with a few key players dominating the landscape. Leading companies like OSIM International, Panasonic, and Fujiiryoki hold significant market shares, driven by their established brand reputations, extensive product lines, and continuous innovation in technology. These companies have set industry standards through their advancements in features such as body scanning technology, zero-gravity recline, and integration with smart home systems, which not only enhance user experience but also elevate the therapeutic effectiveness of their offerings. Smaller competitors often find it challenging to match the research and development capabilities and marketing reach of these giants, contributing to the concentrated nature of the market. However, this landscape encourages continuous innovation and competitive pricing, ensuring that new and existing players must consistently evolve and adapt to meet changing consumer demands and technological advancements.

Report Coverage

The research report offers an in-depth analysis based on Type, Product Type, Application, Distribution Channel, and Geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

Shape Your Report to Specific Countries or Regions & Enjoy 30% Off!

Future Outlook

  1. Growth in consumer awareness of health and wellness benefits will drive continuous demand.
  2. Technological innovations, including AI and VR integration, will enhance user experience and functionality.
  3. Expansion in developing markets due to rising disposable incomes will create new opportunities.
  4. Increased focus on customization and personalization will cater to individual consumer needs.
  5. Integration with smart home devices will become more prevalent, offering seamless user interactions.
  6. The development of compact, space-saving designs will appeal to urban consumers with limited space.
  7. Adoption of eco-friendly materials and sustainable practices will increase as environmental concerns rise.
  8. Subscription and rental services will gain traction, making massage chairs more accessible.
  9. Partnerships with health professionals and wellness centers will broaden the market reach.
  10. Enhanced focus on therapeutic benefits will position massage chairs as essential health maintenance tools.

1. Introduction
1.1. Report Description
1.2. Purpose of the Report
1.3. USP & Key Offerings
1.4. Key Benefits for Stakeholders
1.5. Target Audience
1.6. Report Scope
1.7. Regional Scope
2. Scope and Methodology
2.1. Objectives of the Study
2.2. Stakeholders
2.3. Data Sources
2.3.1. Primary Sources
2.3.2. Secondary Sources
2.4. Market Estimation
2.4.1. Bottom-Up Approach
2.4.2. Top-Down Approach
2.5. Forecasting Methodology
3. Executive Summary
4. Introduction
4.1. Overview
4.2. Key Industry Trends
5. Massage Chair Market
5.1. Market Overview
5.2. Market Performance
5.3. Impact of COVID-19
5.4. Market Forecast
6. Market Breakup by Type
6.1. Conventional
6.1.1. Market Trends
6.1.2. Market Forecast
6.1.3. Revenue Share
6.1.4. Revenue Growth Opportunity
6.2. Robotic
6.2.1. Market Trends
6.2.2. Market Forecast
6.2.3. Revenue Share
6.2.4. Revenue Growth Opportunity
7. Market Breakup by Product Type
7.1. Inversion Massage Chairs
7.1.1. Market Trends
7.1.2. Market Forecast
7.1.3. Revenue Share
7.1.4. Revenue Growth Opportunity
7.2. Zero Gravity Massage Chairs
7.2.1. Market Trends
7.2.2. Market Forecast
7.2.3. Revenue Share
7.2.4. Revenue Growth Opportunity
7.3. Targeted Massage Chairs
7.3.1. Market Trends
7.3.2. Market Forecast
7.3.3. Revenue Share
7.3.4. Revenue Growth Opportunity
7.4. Others
7.4.1. Market Trends
7.4.2. Market Forecast
7.4.3. Revenue Share
7.4.4. Revenue Growth Opportunity
8. Market Breakup by Application
8.1. Residential
8.1.1. Market Trends
8.1.2. Market Forecast
8.1.3. Revenue Share
8.1.4. Revenue Growth Opportunity
8.2. Commercial
8.2.1. Market Trends
8.2.2. Market Forecast
8.2.3. Revenue Share
8.2.4. Revenue Growth Opportunity
9. Market Breakup by Distribution Channel
9.1. Supermarkets/Hypermarkets
9.1.1. Market Trends
9.1.2. Market Forecast
9.1.3. Revenue Share
9.1.4. Revenue Growth Opportunity
9.2. Specialty Stores
9.2.1. Market Trends
9.2.2. Market Forecast
9.2.3. Revenue Share
9.2.4. Revenue Growth Opportunity
9.3. Online
9.3.1. Market Trends
9.3.2. Market Forecast
9.3.3. Revenue Share
9.3.4. Revenue Growth Opportunity
9.4. Others
9.4.1. Market Trends
9.4.2. Market Forecast
9.4.3. Revenue Share
9.4.4. Revenue Growth Opportunity
10. Market Breakup by Region
10.1. North America
10.1.1. United States Market Trends Market Forecast
10.1.2. Canada Market Trends Market Forecast
10.2. Asia-Pacific
10.2.1. China
10.2.2. Japan
10.2.3. India
10.2.4. South Korea
10.2.5. Australia
10.2.6. Indonesia
10.2.7. Others
10.3. Europe
10.3.1. Germany
10.3.2. France
10.3.3. United Kingdom
10.3.4. Italy
10.3.5. Spain
10.3.6. Russia
10.3.7. Others
10.4. Latin America
10.4.1. Brazil
10.4.2. Mexico
10.4.3. Others
10.5. Middle East and Africa
10.5.1. Market Trends
10.5.2. Market Breakup by Country
10.5.3. Market Forecast
11. SWOT Analysis
11.1. Overview
11.2. Strengths
11.3. Weaknesses
11.4. Opportunities
11.5. Threats
12. Value Chain Analysis
13. Porters Five Forces Analysis
13.1. Overview
13.2. Bargaining Power of Buyers
13.3. Bargaining Power of Suppliers
13.4. Degree of Competition
13.5. Threat of New Entrants
13.6. Threat of Substitutes
14. Price Analysis
15. Competitive Landscape
15.1. Market Structure
15.2. Key Players
15.3. Profiles of Key Players
15.3.1. BODYFRIEND Company Overview Product Portfolio Financials SWOT Analysis
15.3.2. Cozzia USA
15.3.3. Daito Denki Industry Co., Ltd.
15.3.4. Family Inada Co., Ltd.
15.3.6. Human Touch
15.3.7. Infinity
15.3.8. Kahuna Massage Chair
15.3.9. Luraco Health & Beauty, LLC
15.3.10. Ogawa World USA
16. Research Methodology

Frequently Asked Questions:

What is the current size of the Massage Chair Market?

The massage chair market is projected to grow from USD 1429.65 million in 2023 to USD 2433.61 million by 2032, at a compound annual growth rate (CAGR) of 5.90%.

What factors are driving the growth of the Massage Chair Market?

The growth of the massage chair market is primarily driven by increasing consumer awareness of health and wellness benefits provided by massage therapy, technological advancements in massage chairs, and a growing elderly population susceptible to musculoskeletal disorders. Additionally, the expansion of distribution channels and the integration of features such as body scanning technology and zero-gravity positions are trending within the industry.

What are the key segments within the Massage Chair Market?

The massage chair market is segmented primarily by type, including Conventional and Robotic chairs. Further segmentation based on product type includes Inversion Massage Chairs, Zero Gravity Massage Chairs, Targeted Massage Chairs, and others. Additionally, segmentation by application encompasses residential and commercial usage, while distribution channels include supermarkets/hypermarkets, specialty stores, online platforms, and others.

What are some challenges faced by the Massage Chair Market?

Some challenges faced by the massage chair market include cost and space constraints hindering adoption, educational gaps and competitive market dynamics necessitating consumer education and trust-building efforts, and competition from alternative wellness therapies such as professional massages and chiropractic treatments. Additionally, the high initial investment required for feature-rich massage chairs and the substantial physical footprint of larger models pose barriers to entry for certain consumer segments.

Who are the major players in the Massage Chair Market?

Key players in the massage chair market include BODYFRIEND, Cozzia USA, Daito Denki Industry Co., Ltd., Family Inada Co., Ltd., FUJIIRYOKI, Human Touch, Infinity, Kahuna Massage Chair., Luraco Health & Beauty, LLC, and Ogawa World USA, among others.

UAE Cosmetic Market

Report ID: 30469

Baby High Chair Market

Report ID: 36303

Luxury Sanitary Ware Market

Report ID: 12501

Europe Scaffolding Market

Report ID: 37824

Night Cream Market

Report ID: 37619

Pod Vapes arket

Report ID: 37623

Microfinance Market

Report ID: 37630

Makeup Remover Market

Report ID: 37626

Indoor Farming Market

Report ID: 37634

Eco-friendly Furniture Market

Report ID: 37489

Electric Guitars Market

Report ID: 37121

United Kingdom Toothpaste Tablet Market

Report ID: 36979

Purchase Options

Delivery Format: Excel.
Designed for the individual purchaser.
Users located at a single corporate site or regional office.
Allowed for unlimited sharing globally within one company.
Smallform of Sample request

Have a question?

User Profile

Don’t settle for less – trust Mitul to help you find the best solution.

Report delivery within 24 to 48 hours

– Other Info –

What people say?-

User Review

I am very impressed with the information in this report. The author clearly did their research when they came up with this product and it has already given me a lot of ideas.

Jana Schmidt
CEDAR CX Technologies

– Connect with us –


+91 6232 49 3207


24/7 Research Support


– Research Methodology –

Going beyond the basics: advanced techniques in research methodology

– Trusted By –

Pepshi, LG, Nestle
Motorola, Honeywell, Johnson and johnson
LG Chem, SIEMENS, Pfizer
Unilever, Samsonite, QIAGEN