Luxury Lingerie Market Analysis

Lingerie, in general, is rarely focused on as much as other categories of women’s wear. But, it’s a very lucrative industry still, seeing as how undergarments are essential items of clothing. One can do without lipsticks and concealers but a bra? Not really. As such, the global lingerie industry includes all kinds of undergarments, shapewear and nightwear, and was valued at USD 4,726.3 million in 2020. Since the demand rarely depletes, growing at a moderate CAGR of around 8.23% post COVID 19, Luxury Lingerie market is expected to generate revenue of around USD 8,734.0 million by the end of 2027. The cumulative growth opportunity presented by the global Luxury Lingerie over the forecast period will be whopping USD 50,217 million.

Having said that, Covid-19 has taken its toll on lingerie sales worldwide. Prior to this, women usually bought it in person, once they had seen, felt and tried it on. Now, however, more and more are ordering their stock from e-commerce platforms that often offer hefty discounts and greater variety.

Interesting Facts about Luxury Lingerie Industry

• Some of the most commonly associated word associated with Luxury Lingerie sell out include Lace, Seamless, cotton, Comfort, Wireless and Padded
• Around 27.5% women across purchase XL size Luxury Lingerie
• Short and Medium Size Luxury Lingerie collectively dominate the global market
• Technical fabrics are growing in popularity among women across the world
• Women aged between 15 to 35 account for largest group of women population in the world which is major buyer group for Luxury Lingerie

Comfort is a major factor when it comes to purchasing lingerie, as is quality and hygiene. For instance, wearing underwear that is too small or too big can actually, physically, harm you. Generally, experts would advise going and trying on items before making the purchase. But with millions of women working from home, sales of non-wires bras, at-leisure loungewear and zero-feel panties have been skyrocketing online – approximately 40% more than in 2019! Suffice to say, lingerie has transformed from a necessity to a luxury. In fact, with so many different kinds of lingerie available to complement so many different kinds of bodies, it is now a fashion statement.

Supermarkets/Hypermarkets are Leading Distribution Channel with Highest Share in 2020

Lingerie retail is most common in hypermarkets/supermarkets or online. Independent stores, though aplenty, contribute relatively less to global lingerie sales.

As more and more women join the corporate world, comfort and convenience become top priorities – not just in terms of wearing the products but also purchasing them in the first place. Large-scale retailers carrying lingerie offer many different brands under one roof, thereby allowing a greater variety to choose from. They also sell other intimate wear to go along with it.

Keeping up the Pace with Advancements will Be Major Challenge for Industry Participants

One major challenge faced by the global lingerie market is keeping up with constant evolution: As trends change, manufacturers must adapt as much as possible to remain relevant and surpass the competition.

Bra to Remain Dominant Segment

Based on types, Luxury Lingerie market can be segmented into bra, Knickers & Panties, Lounge Wear and Shape Wear. Luxury Lingerie is dominated by the Bra segment with vast majority of total revenue generated in 2020.

Cotton and Silk have been Remained Fabric of Choice Among Materials

There are wide ranging fabrics are used in Luxury Lingerie including Spandex, Cotton, Silk, Nylon, Rayon and Others (Bamboo, Linen, and Technical Fabrics). Among all, cotton and lavish silks are most popular fabrics among end-users. Similarly, some of the advanced fabrics are being used in become popular choice among women which exhibit excellent moisture-absorbing, odour regulation and high level of comfort.

Promotional Campaigns to Offer Growth Opportunity for Manufacturers

Over the past few years, body-positive movements and social/cultural campaigns for inclusivity, sustainability and diversity have created great scope for growth. There is also burgeoning demand for high-tech, specialised intimate wear amongst modern women. For instance, manufacturers like Bali and Maidenform offer seamless panties, bras and shapewear that gives necessary enhancement without being too obvious. And global brands are opting for un-edited promotional campaigns and models of varied body types as well.

The sky is the limit when it comes to designing lingerie. Different colours, fabric, styles and cuts being included in lingerie designs reflect a positive change in customer purchasing patterns.

Firms operating in the lingerie segment also should take a cue from manufacturers who are diversifying their distributor portfolio by partnering with large-scale retailers like Asda, Tesco and Boots, etc. In this way, they expand their market presence.

Some of the major industry participants in the global Luxury Lingerie market include, Victoria’s Secret, Wacoal Holdings, Gujin, La Perla, Armani, Wolford, DKNY, Enamor, Embry Form, Jockey, Hanes, Calvin Klein, LaSenza, Maniform, Fruit of the Loom, Etam and Chantelle.

1.Preface

1.1.Report Description
1.1.1.Purpose of the Report
1.1.2.Target Audience
1.1.3.USP and Key Offerings
1.2.Research Scope
1.3.Research Methodology
1.3.1.Phase I – Secondary Research
1.3.2.Phase II – Primary Research
1.3.3.Phase III – Expert Panel Review
1.3.4.Approach Adopted
1.3.4.1.Top-Down Approach
1.3.4.2.Bottom-Up Approach
1.3.5.Assumptions
1.4.Market Segmentation

2.Executive Summary

2.1.Market Snapshot: Global Luxury Lingerie Market

3.Market Dynamics & Factors Analysis

3.1.Introduction
3.1.1. Global Luxury Lingerie Market Value, 2015-2027, (US$ Bn)
3.2.Market Dynamics
3.2.1.Key Growth Trends
3.2.2.Major Industry Challenges
3.2.3.Key Growth Pockets
3.3.Attractive Investment Proposition,2020
3.3.1.Type
3.3.2.Distribution Channel
3.3.3.Material
3.3.4.Geography
3.4.Porter’s Five Forces Analysis
3.4.1.Threat of New Entrants
3.4.2.Bargaining Power of Buyers/Consumers
3.4.3.Bargaining Power of Suppliers
3.4.4.Threat of Substitute Types
3.4.5.Intensity of Competitive Rivalry
3.5.Value Chain Analysis

4.Market Positioning of Key Players, 2020

4.1.Company market share of key players, 2020
4.2.Top 6 Players
4.3.Top 3 Players
4.4.Major Strategies Adopted by Key Players

5.COVID 19 Impact Analysis

5.1.Global Luxury Lingerie Market Pre Vs Post COVID 19, 2019 – 2027
5.2.Impact on Import & Export
5.3.Impact on Demand & Supply

6.North America

6.1.North America Luxury Lingerie Market, by Country, 2015-2027(US$ Bn)
6.1.1.U.S.
6.1.2.Canada
6.1.3.Mexico
6.2.North America Luxury Lingerie Market, by Material, 2015-2027(US$ Bn)
6.2.1.Overview
6.2.2.Cotton
6.2.3.Silk
6.2.4.Nylon
6.2.5.Rayon
6.2.6.Others
6.3.North America Luxury Lingerie Market, by Type, 2015-2027(US$ Bn)
6.3.1.Overview
6.3.2.Bra
6.3.3.Knickers & Panties
6.3.4.Lounge Wear
6.3.5.Shape Wear
6.3.6.Others
6.4.North America Luxury Lingerie Market, by Distribution Channel, 2015-2027(US$ Bn)
6.4.1.Overview
6.4.2.Supermarkets & Hypermarkets
6.4.3.Convenience Stores
6.4.4.Specialty Stores
6.4.5.Online
6.4.6.Others

7.Europe

7.1.Europe Luxury Lingerie Market, by Country, 2015-2027(US$ Bn)
7.1.1.UK
7.1.2.France
7.1.3.Germany
7.1.4.Italy
7.1.5.Russia
7.1.6.Spain
7.1.7.Belgium
7.1.8.Netherland
7.1.9.Austria
7.1.10.Sweden
7.1.11.Poland
7.1.12.Denmark
7.1.13.Switzerland
7.1.14.Rest of Europe
7.2.Europe Luxury Lingerie Market, by Material, 2015-2027(US$ Bn)
7.2.1.Overview
7.2.2.Cotton
7.2.3.Silk
7.2.4.Nylon
7.2.5.Rayon
7.2.6.Others
7.3.Europe Luxury Lingerie Market, by Type, 2015-2027(US$ Bn)
7.3.1.Overview
7.3.2.Bra
7.3.3.Knickers & Panties
7.3.4.Lounge Wear
7.3.5.Shape Wear
7.3.6.Others
7.4.Europe Luxury Lingerie Market, by Distribution Channel, 2015-2027(US$ Bn)
7.4.1.Overview
7.4.2.Supermarkets & Hypermarkets
7.4.3.Convenience Stores
7.4.4.Specialty Stores
7.4.5.Online
7.4.6.Others

8.Asia Pacific

8.1.Asia Pacific Luxury Lingerie Market, by Country, 2015-2027(US$ Bn)
8.1.1.China
8.1.2.Japan
8.1.3.South Korea
8.1.4.India
8.1.5.Australia
8.1.6.New Zealand
8.1.7.Taiwan
8.1.8.Southeast Asia
8.1.9.Central Asia
8.1.10.Rest of Asia Pacific
8.2.Asia Pacific Luxury Lingerie Market, by Material, 2015-2027(US$ Bn)
8.2.1.Overview
8.2.2.Cotton
8.2.3.Silk
8.2.4.Nylon
8.2.5.Rayon
8.2.6.Others
8.3.Asia Pacific Luxury Lingerie Market, by Type, 2015-2027(US$ Bn)
8.3.1.Overview
8.3.2.Bra
8.3.3.Knickers & Panties
8.3.4.Lounge Wear
8.3.5.Shape Wear
8.3.6.Others
8.4.Asia Pacific Luxury Lingerie Market, by Distribution Channel, 2015-2027(US$ Bn)
8.4.1.Overview
8.4.2.Supermarkets & Hypermarkets
8.4.3.Convenience Stores
8.4.4.Specialty Stores
8.4.5.Online
8.4.6.Others

9.Latin America

9.1.Latin America Luxury Lingerie Market, by Country, 2015-2027(US$ Bn)
9.1.1.Brazil
9.1.2.Argentina
9.1.3.Peru
9.1.4.Chile
9.1.5.Colombia
9.1.6.Rest of Latin America
9.2.Latin America Luxury Lingerie Market, by Material, 2015-2027(US$ Bn)
9.2.1.Overview
9.2.2.Cotton
9.2.3.Silk
9.2.4.Nylon
9.2.5.Rayon
9.2.6.Others
9.3.Latin America Luxury Lingerie Market, by Type, 2015-2027(US$ Bn)
9.3.1.Overview
9.3.2.Bra
9.3.3.Knickers & Panties
9.3.4.Lounge Wear
9.3.5.Shape Wear
9.3.6.Others
9.4.Latin America Luxury Lingerie Market, by Distribution Channel, 2015-2027(US$ Bn)
9.4.1.Overview
9.4.2.Supermarkets & Hypermarkets
9.4.3.Convenience Stores
9.4.4.Specialty Stores
9.4.5.Online
9.4.6.Others

10.Middle East

10.1.Middle East Luxury Lingerie Market, by Country, 2015-2027(US$ Bn)
10.1.1.UAE
10.1.2.KSA
10.1.3.Israel
10.1.4.Turkey
10.1.5.Iran
10.1.6.Rest of Middle East
10.2.Middle East Luxury Lingerie Market, by Material, 2015-2027(US$ Bn)
10.2.1.Overview
10.2.2.Cotton
10.2.3.Silk
10.2.4.Nylon
10.2.5.Rayon
10.2.6.Others
10.3.Middle East Luxury Lingerie Market, by Type, 2015-2027(US$ Bn)
10.3.1.Overview
10.3.2.Bra
10.3.3.Knickers & Panties
10.3.4.Lounge Wear
10.3.5.Shape Wear
10.3.6.Others
10.4.Middle East Luxury Lingerie Market, by Distribution Channel, 2015-2027(US$ Bn)
10.4.1.Overview
10.4.2.Supermarkets & Hypermarkets
10.4.3.Convenience Stores
10.4.4.Specialty Stores
10.4.5.Online
10.4.6.Others

11.Africa

11.1.Africa Luxury Lingerie Market, by Country, 2015-2027(US$ Bn)
11.1.1.South Africa
11.1.2.Egypt
11.1.3.Nigeria
11.1.4.Rest of Africa
11.2.Africa Luxury Lingerie Market, by Material, 2015-2027(US$ Bn)
11.2.1.Overview
11.2.2.Cotton
11.2.3.Silk
11.2.4.Nylon
11.2.5.Rayon
11.2.6.Others
11.3.Africa Luxury Lingerie Market, by Type, 2015-2027(US$ Bn)
11.3.1.Overview
11.3.2.Bra
11.3.3.Knickers & Panties
11.3.4.Lounge Wear
11.3.5.Shape Wear
11.3.6.Others
11.4.Africa Luxury Lingerie Market, by Distribution Channel, 2015-2027(US$ Bn)
11.4.1.Overview
11.4.2.Supermarkets & Hypermarkets
11.4.3.Convenience Stores
11.4.4.Specialty Stores
11.4.5.Online
11.4.6.Others

12.Global

12.1.Global Luxury Lingerie Market, by Type, 2015-2027(US$ Bn)
12.1.1.Overview
12.1.2.Bra
12.1.3.Knickers & Panties
12.1.4.Lounge Wear
12.1.5.Shape Wear
12.1.6.Others
12.2.Global Luxury Lingerie Market, by Material, 2015-2027(US$ Bn)
12.2.1.Overview
12.2.2.Cotton
12.2.3.Silk
12.2.4.Nylon
12.2.5.Rayon
12.2.6.Others
12.3.Global Luxury Lingerie Market, by Distribution Channel, 2015-2027(US$ Bn)
12.3.1.Overview
12.3.2.Supermarkets & Hypermarkets
12.3.3.Convenience Stores
12.3.4.Specialty Stores
12.3.5.Online
12.3.6.Others

13.Company Profiles

13.1.Calvin Klein
13.2.LaSenza
13.3.DKNY
13.4.Enamor
13.5.Embry Form
13.6.Jockey
13.7.Victoria’s Secret
13.8.Maniform
13.9.Wacoal Holdings
13.10.Gujin
13.11.La Perla
13.12.Armani
13.13.Wolford
13.14.Hanes
13.15.Fruit of the Loom
13.16.Etam
13.17.Chantelle
13.18.Others

List of Figures

FIG. 1 Global Luxury Lingerie Market: Research Methodology

FIG. 2 Market Size Estimation – Top Down & Bottom up Approach

FIG. 3 Global Luxury Lingerie Market Segmentation

FIG. 4 Global Luxury Lingerie Market, by Type, 2019 (US$ Bn)

FIG. 5 Global Luxury Lingerie Market, by Distribution Channel, 2019 (US$ Bn)

FIG. 6 Global Luxury Lingerie Market, by Geography, 2019 (US$ Bn)

FIG. 7 Attractive Investment Proposition, by Geography, 2019

FIG. 8 Global Market Positioning of Key Luxury Lingerie Market Manufacturers, 2019

FIG. 9 Global Luxury Lingerie Market Value Contribution, By Type, 2020 & 2027 (Value %)

FIG. 10 Global Luxury Lingerie Market, by Bra, Value, 2015-2027 (US$ Bn)

FIG. 11 Global Luxury Lingerie Market, by Knickers & Panties, Value, 2015-2027 (US$ Bn)

FIG. 12 Global Luxury Lingerie Market, by Lounge Wear, Value, 2015-2027 (US$ Bn)

FIG. 13 Global Luxury Lingerie Market, by Shape Wear, Value, 2015-2027 (US$ Bn)

FIG. 14 Global Luxury Lingerie Market, by Others, Value, 2015-2027 (US$ Bn)

FIG. 15 Global Luxury Lingerie Market Value Contribution, By Distribution Channel, 2020 & 2027 (Value %)

FIG. 16 Global Luxury Lingerie Market, by Supermarkets & Hypermarkets, Value, 2015-2027 (US$ Bn)

FIG. 17 Global Luxury Lingerie Market, by Convenience Stores, Value, 2015-2027 (US$ Bn)

FIG. 18 Global Luxury Lingerie Market, by Specialty Stores, Value, 2015-2027 (US$ Bn)

FIG. 19 Global Luxury Lingerie Market, by Online, Value, 2015-2027 (US$ Bn)

FIG. 20 Global Luxury Lingerie Market Value Contribution, By Material, 2020 & 2027 (Value %)

FIG. 21 Global Luxury Lingerie Market, by Cotton, Value, 2015-2027 (US$ Bn)

FIG. 22 Global Luxury Lingerie Market, by Silk, Value, 2015-2027 (US$ Bn)

FIG. 23 Global Luxury Lingerie Market, by Nylon, Value, 2015-2027 (US$ Bn)

FIG. 24 Global Luxury Lingerie Market, by Rayon, Value, 2015-2027 (US$ Bn)

FIG. 25 U.S. Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 26 Rest of North America Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 27 U.K. Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 28 Germany Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 29 France Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 30 Italy Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 31 Spain Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 32 Russia Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 33 BENELUX Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 34 Poland Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 35 Austria Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 36 Rest of Europe Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 37 Japan Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 38 China Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 39 India Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 40 South Korea Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 41 Australia Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 42 Southeast Asia Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 43 Rest of Asia Pacific Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 44 Middle East & Africa Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 45 South Africa Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 46 Nigeria Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 47 Egypt Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 48 GCC Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 49 Israel Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 50 Latin America Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 51 Brazil Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 52 Argentina Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 53 Colombia Luxury Lingerie Market, 2015-2027 (US$ Bn)

FIG. 54 Peru Luxury Lingerie Market, 2015-2027 (US$ Bn)

Chile Luxury Lingerie Market, 2015-2027 (US$ Bn)

List of Tables

TABLE 1 Market Snapshot: Global Beauty Devices   (Luxury Lingerie) Market

TABLE 2 Global Luxury Lingerie Market, by Type, 2015-2027 (US$ Bn)

TABLE 3 Global Luxury Lingerie Market, by Distribution Channel, 2015-2027 (US$ Bn)

TABLE 4 Global Luxury Lingerie Market, by Geography, 2015-2027 (US$ Bn)

TABLE 5 North America Luxury Lingerie Market, by Type, 2015-2027 (US$ Bn)

TABLE 6 North America Luxury Lingerie Market, by Distribution Channel, 2015-2027 (US$ Bn)

TABLE 7 North America Luxury Lingerie Market, by Country, 2015-2027 (US$ Bn)

TABLE 8 Europe Luxury Lingerie Market, by Type, 2015-2027 (US$ Bn)

TABLE 9 Europe Luxury Lingerie Market, by Distribution Channel, 2015-2027 (US$ Bn)

TABLE 10 Europe Luxury Lingerie Market, by Country/Region, 2015-2027 (US$ Bn)

TABLE 11 Asia Pacific Luxury Lingerie Market, by Type, 2015-2027 (US$ Bn)

TABLE 12 Asia Pacific Luxury Lingerie Market, by Distribution Channel, 2015-2027 (US$ Bn)

TABLE 13 Asia Pacific Luxury Lingerie Market, by Country/Region, 2015-2027 (US$ Bn)

TABLE 14 Latin America Luxury Lingerie Market, by Type, 2015-2027 (US$ Bn)

TABLE 15 Latin America Luxury Lingerie Market, by Distribution Channel, 2015-2027 (US$ Bn)

TABLE 16 Latin America Luxury Lingerie Market, by Country/Region, 2015-2027 (US$ Bn)

TABLE 17 Middle East Luxury Lingerie Market, by Type, 2015-2027 (US$ Bn)

TABLE 18 Middle East Luxury Lingerie Market, by Distribution Channel, 2015-2027 (US$ Bn)

TABLE 19 Middle East Luxury Lingerie Market, by Country/Region, 2015-2027 (US$ Bn)

TABLE 20 Africa Luxury Lingerie Market, by Type, 2015-2027 (US$ Bn)

TABLE 21 Africa Luxury Lingerie Market, by Distribution Channel, 2015-2027 (US$ Bn)

TABLE 22 Africa Luxury Lingerie Market, by Country/Region, 2015-2027 (US$ Bn)

TABLE 23 Calvin Klein: Company Snapshot (Company Overview; Type Portfolio; Financial Information; Key Developments

TABLE 24 LaSenza: Company Snapshot (Company Overview; Type Portfolio; Financial Information; Key Developments

TABLE 25 DKNY: Company Snapshot (Company Overview; Type Portfolio; Financial Information; Key Developments

TABLE 26 Enamor: Company Snapshot (Company Overview; Type Portfolio; Financial Information; Key Developments

TABLE 27 Embry Form: Company Snapshot (Company Overview; Type Portfolio; Financial Information; Key Developments

TABLE 28 Jockey: Company Snapshot (Company Overview; Type Portfolio; Financial Information; Key Developments

TABLE 29 Victoria’s Secret: Company Snapshot (Company Overview; Type Portfolio; Financial Information; Key Developments

TABLE 30 Maniform: Company Snapshot (Company Overview; Type Portfolio; Financial Information; Key Developments

TABLE 31 Wacoal Holdings: Company Snapshot (Company Overview; Type Portfolio; Financial Information; Key Developments

TABLE 32 Gujin: Company Snapshot (Company Overview; Type Portfolio; Financial Information; Key Developments

TABLE 33 La Perla: Company Snapshot (Company Overview; Type Portfolio; Financial Information; Key Developments

TABLE 34 Armani: Company Snapshot (Company Overview; Type Portfolio; Financial Information; Key Developments

TABLE 35 Wolford: Company Snapshot (Company Overview; Type Portfolio; Financial Information; Key Developments

TABLE 36 Hanes: Company Snapshot (Company Overview; Type Portfolio; Financial Information; Key Developments

TABLE 37 Fruit of the Loom: Company Snapshot (Company Overview; Type Portfolio; Financial Information; Key Developments

TABLE 38 Etam: Company Snapshot (Company Overview; Type Portfolio; Financial Information; Key Developments

TABLE 39 Chantelle: Company Snapshot (Company Overview; Type Portfolio; Financial Information; Key Developments