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Luxury Sleepwear Market by Type (Men, Women, Kids) by Distribution Channel (Online Hypermarket/Supermarket, Discount Stores, Brand Stores, Others) : Global Industry Size, Share, Statistics and Forecast 2015 – 2027

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Luxury Sleepwear Market Analysis

The luxury sleepwear market is expected to grow with a high CAGR in the next forecast period. Therefore, the luxury sleepwear market, along with the need for luxury loungewear, will likely have an upward trend in growth and a rise in demand for some years to come.

One of the biggest trends in the world lately is the “self-care” trend that lends to the demand for luxury sleepwear and loungewear. After a long day or working hard, people want to relax and treat themselves to some relaxation and comfort. So the idea of slipping into some luxury sleepwear and lighting some candles is a huge trend that isn’t going anywhere soon.

Another trend that we can see raising demand for luxury sleepwear is the silk obsession Millennials seem to have lately. The younger customer base wants everything to be made of silk, from pillowcases and bedsheets to hair caps and sleepwear. Silk is a long-standing symbol of luxury and comfort, and with its anti-aging and absorbent properties, people cannot get enough of it.

Luxury Sleepwear Market

The global Luxury Sleepwear market is expected to witness a CAGR of 11.03% during the forecast period. The revenue generated by the global Luxury Sleepwear market in 2021 was over USD 9,088.52 million and is expected to generate revenue worth USD 20,429.85 million in 2028. Therefore, the incremental growth opportunity offered by the global Luxury Sleepwear is estimated to be USD 108 billion between 2022 and 2028.

Interesting Facts about Luxury Sleepwear Industry

  • The number of sleepwear sold annually across the world counts over one billion
  • Sleepwear’s available in a wide variety of fabrics, right from cotton, silk, and satin to nylon
  • Comfort is the major motive behind the growth of sleepwear’s
  • S. and Europe lead the demand for luxury sleepwear
  • Bangladesh is one of the largest Exporter of Luxury Sleepwear

Growing Preference for Comfort

Several factors drive the luxury sleepwear market, allowing it to grow and draw more customers. The first is the general rise in living standards across the world. People want luxury in every aspect of their lives, even at home and sleeping. As disposable incomes rise and people have more money to spend, luxury is incorporated into every part of life.

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The following driving factor to the market is the post-Covid-19 lifestyle that begs for comfort and the small pleasures in life. As a result, staying in is more on-trend than ever, and the demand for luxury sleepwear and loungewear will only increase as people opt to stay inside rather than go out.

Lastly, adopting sustainable manufacturing coupled with the rise in digital marketing will likely drive customers to the luxury sleepwear market. The market’s consumer base is mostly younger people interested in sustainability and ethically sourced products. They also prefer online shopping a lot of the time, and digital marketing can be highly swaying. Digital marketing and celebrity endorsements also create a lot of opportunities for retailers.

Availability of Counterfeit Products

There are some restraints to the luxury sleepwear market that should be considered as well. Factors such as product sourcing and the prevalence of counterfeit and fake products can threaten the market’s growth. Consumers are highly interested in ethically sourced products. The cotton and silk used in luxury sleepwear must be proven correctly sourced. Many counterfeit sleepwear products have saturated the market because they are much cheaper than luxury ones. These products are not ethically sourced and do not meet the quality requirements of the luxury alternatives. Receiving counterfeits in place of the luxury goods they were expecting is a huge discouragement for consumers.

U.S. and Europe to Dominate

The U.S. and Europe are leading regional markets for luxury sleepwear. Over 55% share in total volume consumption and revenue generation for the year 2021 was contributed by U.S. and Europe. At the same time, China is likely to post the highest CAGR and is poised t become the most dominant regional market for Luxury Sleepwear. Men, Women, and Kids are major end-users of luxury sleepwear. In comparison, Online Hypermarket/Supermarket, Discount Stores, Brand Stores, and Others are major distribution channels for Luxury Sleepwear. In addition, Bangladesh has emerged as a manufacturing hub for luxury sleepwear and dominated the overall import to U.S. and Europe.

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PVH CORPORATION, Jockey International, Inc., Berkshire Hathaway Inc., American Eagle Outfitters, Inc. (AERIE), Hanesbrands Inc., Hanky Panky Ltd., Triumph International Holding GmBH., L Brands Inc., MAS Holdings Ltd., and The Chantelle Group are some of the leading players in the global Luxury Sleepwear’s market.

1.Preface
1.1.Report Description
1.1.1.Purpose of the Report
1.1.2.Target Audience
1.1.3.USP and Key Offerings
1.2.Research Scope
1.3.Research Methodology
1.3.1.Phase I – Secondary Research
1.3.2.Phase II – Primary Research
1.3.3.Phase III – Expert Panel Review
1.3.4.Approach Adopted
1.3.4.1.Top-Down Approach
1.3.4.2.Bottom-Up Approach
1.3.5.Assumptions
1.4.Market Segmentation

2.Executive Summary
2.1.Market Snapshot: Global Luxury Sleepwear Market

3.Market Dynamics & Factors Analysis
3.1.Introduction
3.1.1. Global Luxury Sleepwear Market Value, 2016-2028, (US$ Bn)
3.2.Market Dynamics
3.2.1.Key Growth Trends
3.2.2.Major Industry Challenges
3.2.3.Key Growth Pockets
3.3.Attractive Investment Proposition,2021
3.3.1.Type
3.3.2.Distribution Channel
3.3.3.End-user
3.3.4.Geography
3.4.Porter’s Five Forces Analysis
3.4.1.Threat of New Entrants
3.4.2.Bargaining Power of Buyers/Consumers
3.4.3.Bargaining Power of Suppliers
3.4.4.Threat of Substitute Types
3.4.5.Intensity of Competitive Rivalry
3.5.Value Chain Analysis

4.Market Positioning of Key Players, 2021
4.1.Company market share of key players, 2021
4.2.Top 6 Players
4.3.Top 3 Players
4.4.Major Strategies Adopted by Key Players

5.COVID 19 Impact Analysis
5.1.Global Luxury Sleepwear Market Pre Vs Post COVID 19, 2019 – 2028
5.2.Impact on Import & Export
5.3.Impact on Demand & Supply

6.North America
6.1.North America Luxury Sleepwear Market, by Country, 2016-2028(US$ Bn)
6.1.1.U.S.
6.1.2.Canada
6.1.3.Mexico
6.2.North America Luxury Sleepwear Market, by End-user, 2016-2028(US$ Bn)
6.2.1.Overview
6.2.2.Men
6.2.3.Women
6.2.4.Kids
6.3.North America Luxury Sleepwear Market, by Distribution Channel, 2016-2028(US$ Bn)
6.3.1.Overview
6.3.2.Online
6.3.3.Supermarkets/Hypermarkets
6.3.4.Brand Stores
6.3.5.Others

7.Europe
7.1.Europe Luxury Sleepwear Market, by Country, 2016-2028(US$ Bn)
7.1.1.UK
7.1.2.France
7.1.3.Germany
7.1.4.Italy
7.1.5.Russia
7.1.6.Spain
7.1.7.Belgium
7.1.8.Netherland
7.1.9.Austria
7.1.10.Sweden
7.1.11.Poland
7.1.12.Denmark
7.1.13.Switzerland
7.1.14.Rest of Europe
7.2.Europe Luxury Sleepwear Market, by End-user, 2016-2028(US$ Bn)
7.2.1.Overview
7.2.2.Men
7.2.3.Women
7.2.4.Kids
7.3.Europe Luxury Sleepwear Market, by Distribution Channel, 2016-2028(US$ Bn)
7.3.1.Overview
7.3.2.Online
7.3.3.Supermarkets/Hypermarkets
7.3.4.Brand Stores
7.3.5.Others

8.Asia Pacific
8.1.Asia Pacific Luxury Sleepwear Market, by Country, 2016-2028(US$ Bn)
8.1.1.China
8.1.2.Japan
8.1.3.South Korea
8.1.4.India
8.1.5.Australia
8.1.6.New Zealand
8.1.7.Taiwan
8.1.8.Southeast Asia
8.1.9.Central Asia
8.1.10.Rest of Asia Pacific
8.2.Asia Pacific Luxury Sleepwear Market, by End-user, 2016-2028(US$ Bn)
8.2.1.Overview
8.2.2.Men
8.2.3.Women
8.2.4.Kids
8.3.Asia Pacific Luxury Sleepwear Market, by Distribution Channel, 2016-2028(US$ Bn)
8.3.1.Overview
8.3.2.Online
8.3.3.Supermarkets/Hypermarkets
8.3.4.Brand Stores
8.3.5.Others
9.Latin America
9.1.Latin America Luxury Sleepwear Market, by Country, 2016-2028(US$ Bn)
9.1.1.Brazil
9.1.2.Argentina
9.1.3.Peru
9.1.4.Chile
9.1.5.Colombia
9.1.6.Rest of Latin America
9.2.Latin America Luxury Sleepwear Market, by End-user, 2016-2028(US$ Bn)
9.2.1.Overview
9.2.2.Men
9.2.3.Women
9.2.4.Kids
9.3.Latin America Luxury Sleepwear Market, by Distribution Channel, 2016-2028(US$ Bn)
9.3.1.Overview
9.3.2.Online
9.3.3.Supermarkets/Hypermarkets
9.3.4.Brand Stores
9.3.5.Others

10.Middle East
10.1.Middle East Luxury Sleepwear Market, by Country, 2016-2028(US$ Bn)
10.1.1.UAE
10.1.2.KSA
10.1.3.Israel
10.1.4.Turkey
10.1.5.Iran
10.1.6.Rest of Middle East
10.2.Middle East Luxury Sleepwear Market, by End-user, 2016-2028(US$ Bn)
10.2.1.Overview
10.2.2.Men
10.2.3.Women
10.2.4.Kids
10.3.Middle East Luxury Sleepwear Market, by Distribution Channel, 2016-2028(US$ Bn)
10.3.1.Overview
10.3.2.Online
10.3.3.Supermarkets/Hypermarkets
10.3.4.Brand Stores
10.3.5.Others

11.Africa
11.1.Africa Luxury Sleepwear Market, by Country, 2016-2028(US$ Bn)
11.1.1.South Africa
11.1.2.Egypt
11.1.3.Nigeria
11.1.4.Rest of Africa
11.2.Africa Luxury Sleepwear Market, by End-user, 2016-2028(US$ Bn)
11.2.1.Overview
11.2.2.Men
11.2.3.Women
11.2.4.Kids
11.3.Africa Luxury Sleepwear Market, by Distribution Channel, 2016-2028(US$ Bn)
11.3.1.Overview
11.3.2.Online
11.3.3.Supermarkets/Hypermarkets
11.3.4.Brand Stores
11.3.5.Others

12.Global
12.1.Global Luxury Sleepwear Market, by Type, 2016-2028(US$ Bn)
12.1.1.Overview
12.1.2.Men
12.1.3.Women
12.1.4.Kids
12.2.Global Luxury Sleepwear Market, by Distribution Channel, 2016-2028(US$ Bn)
12.2.1.Overview
12.2.2.Online
12.2.3.Supermarkets/Hypermarkets
12.2.4.Brand Stores
12.2.5.Others

13.Company Profiles
13.1.PVH CORPORATION
13.2.Jockey International, Inc.
13.3.Berkshire Hathaway Inc.
13.4.American Eagle Outfitters, Inc. (AERIE)
13.5.Hanesbrands Inc.
13.6.Hanky Panky Ltd.
13.7.Triumph International Holding GmBH.
13.8.L Brands Inc.
13.9.MAS Holdings Ltd.
13.10.The Chantelle Group.
13.11.Others

 

List of Figures

FIG. 1Global Luxury Sleepwear Market: Research Methodology
FIG. 2Market Size Estimation – Top Down & Bottom up Approach
FIG. 3Global Luxury Sleepwear Market Segmentation
FIG. 4Global Luxury Sleepwear Market, by Type, 2019 (US$ Bn)
FIG. 5Global Luxury Sleepwear Market, by Distribution Channel, 2021 (US$ Bn)
FIG. 6Global Luxury Sleepwear Market, by Geography, 2021 (US$ Bn)
FIG. 7Attractive Investment Proposition, by Geography, 2021
FIG. 8Global Market Positioning of Key Luxury Sleepwear Market Manufacturers, 2019
FIG. 9Global Luxury Sleepwear Market Value Contribution, By End-user, 2021 & 2028 (Value %)
FIG. 10Global Luxury Sleepwear Market, by Men, Value, 2016-2028 (US$ Bn)
FIG. 11Global Luxury Sleepwear Market, by Women, Value, 2016-2028 (US$ Bn)
FIG. 12Global Luxury Sleepwear Market, by Kids, Value, 2016-2028 (US$ Bn)
FIG. 13Global Luxury Sleepwear Market Value Contribution, By Distribution Channel, 2021 & 2028 (Value %)
FIG. 14Global Luxury Sleepwear Market, by Brand Stores, Value, 2016-2028 (US$ Bn)
FIG. 15Global Luxury Sleepwear Market, by Online, Value, 2016-2028 (US$ Bn)
FIG. 16Global Luxury Sleepwear Market, by Supermarkets/Hypermarkets, Value, 2016-2028 (US$ Bn)
FIG. 17U.S. Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 18Rest of North America Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 19U.K. Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 20Germany Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 21France Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 22Italy Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 23Spain Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 24Russia Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 25BENELUX Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 26Poland Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 27Austria Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 28Rest of Europe Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 29Japan Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 30China Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 31India Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 32South Korea Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 33Australia Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 34Southeast Asia Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 35Rest of Asia Pacific Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 36Middle East & Africa Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 37South Africa Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 38Nigeria Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 39Egypt Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 40GCC Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 41Israel Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 42Latin America Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 43Mechanicalzil Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 44Argentina Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 45Colombia Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 46Peru Luxury Sleepwear Market, 2016-2028 (US$ Bn)
FIG. 47Chile Luxury Sleepwear Market, 2016-2028 (US$ Bn)

List of Tables

TABLE 1Market Snapshot: Global Beauty Devices (Luxury Sleepwear) Market
TABLE 2Global Luxury Sleepwear Market, by Type, 2016-2028 (US$ Bn)
TABLE 3Global Luxury Sleepwear Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 4Global Luxury Sleepwear Market, by Geography, 2016-2028 (US$ Bn)
TABLE 5North America Luxury Sleepwear Market, by Type, 2016-2028 (US$ Bn)
TABLE 6North America Luxury Sleepwear Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 7North America Luxury Sleepwear Market, by Country, 2016-2028 (US$ Bn)
TABLE 8Europe Luxury Sleepwear Market, by Type, 2016-2028 (US$ Bn)
TABLE 9Europe Luxury Sleepwear Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 10Europe Luxury Sleepwear Market, by Country/Region, 2016-2028 (US$ Bn)
TABLE 11Asia Pacific Luxury Sleepwear Market, by Type, 2016-2028 (US$ Bn)
TABLE 12Asia Pacific Luxury Sleepwear Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 13Asia Pacific Luxury Sleepwear Market, by Country/Region, 2016-2028 (US$ Bn)
TABLE 14Latin America Luxury Sleepwear Market, by Type, 2016-2028 (US$ Bn)
TABLE 15Latin America Luxury Sleepwear Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 16Latin America Luxury Sleepwear Market, by Country/Region, 2016-2028 (US$ Bn)
TABLE 17Middle East Luxury Sleepwear Market, by Type, 2016-2028 (US$ Bn)
TABLE 18Middle East Luxury Sleepwear Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 19Middle East Luxury Sleepwear Market, by Country/Region, 2016-2028 (US$ Bn)
TABLE 20Africa Luxury Sleepwear Market, by Type, 2016-2028 (US$ Bn)
TABLE 21Africa Luxury Sleepwear Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 22Africa Luxury Sleepwear Market, by Country/Region, 2016-2028 (US$ Bn)

Frequently Asked Questions:

How COVID 19 Impacted Luxury Sleepwear Market?

Likewise other industries, COVID 19 also taken a toll on Luxury Sleepwear market with around 14.46% decline in its revenue in 2020 as compare to 2019

Which is the leading regional market for Luxury Sleepwear?

North America is the largest regional market with highest share in the total volume of Luxury Sleepwear consumed in 2021

What is the major growth driving factors for global Luxury Sleepwear market?

Growing demand for comfortable wears and increasing standard of living around the world is major factor driving the demand for Luxury Sleepwear

Which is major segment in Luxury Sleepwear market by End-user?

Men’s segment dominated the Luxury Sleepwear market in 2021 with over 40% share

Which is major segment in Luxury Sleepwear market by distribution channel?

Supermarkets/Hypermarkets was the largest distribution channel of Luxury Sleepwear in 2021 with over 40% share

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