Maca Powder Market

Market Insights

Maca is an herbaceous biennial plant that is native to South America. Maca is also widely known as Peruvian ginseng. Maca is completely grown organically and manually. Almost one-third of Maca Powder can be produced from fresh Maca. Raw Maca contains around 65 to 70% carbohydrates, 10 to 14% proteins, 8.5% dietary fiber, etc. Maca is primarily grown for its root. The vast majority of Maca is dried and used in powdered form. The price of Maca Powder is above USD 50 per kilogram. Many Chinese buyers are trying to purchase raw Maca from Peru. Under Peruvian law, it’s illegal to export raw Maca. However, tons of raw Maca are smuggled every year out of Peru. Maca is mainly cultivated in and around the Andes in Peru. Maca is a nationally protected plant of Peru.

The Global Maca Powder market is expected to witness a CAGR of 9.86% during the forecast period. The revenue generated by the global Maca Powder market in 2021 was over USD 492.32 million and is expected to generate revenue worth USD 1,042.07 million in 2028. Therefore, the incremental growth opportunity offered by the global Maca Powder is estimated to be USD 5,554.22 billion between 2022 and 2028.

Interesting Facts about Maca Powder Industry

• Maca Cultivation has increased five-fold over the past few years
• Land under Maca cultivation in Peru has reached over 8000 hectares
• Peru export over thousand tons of Maca to over 15 countries per annum
• China has emerged as the second largest producer of Maca over the past five years
• In line with growing demand large volume of Maca is being smuggled out of Peru every year

Ever Increasing Demand from China and U.S.

China is the Largest Importer of Maca Powder with over 10% share in the total volume of Maca Powder exported from Peru. In contrast, the U.S. is the second largest importer of Peruvian Maca powder. Canada, the UK, Australia, etc., are other prominent importers of Maca Powder. China has remained a significant market for herbs and herbal powders recognized as libido enhancers and a source of longevity. Massive demand for such herbs in China has resulted in a growing demand for Maca Powder. At the same time, increasing health awareness among end-users in the U.S. is fuelling the demand for Maca Powder. In the U.S., Maca Powder is mainly consumed as a Nutritional Supplement.

No Considerable Impact of Russia – Ukraine War

Russia and Ukraine have a stake in the production and consumption of Maca powder. Hence, a war between Russia and Ukraine will have little or no considerable impact on the global Maca Powder Market.

Red Maca Powder to Dominate 

Red, Black, and Yellow are significant types of Maca powder. Red maca powder is most widely used for a large number of applications. Red Maca Powder held over 35% share in the total volume of Maca powder consumed worldwide in 2021. In comparison, Yellow Maca Powder is also likely to grow in the years to come. Although China is increasing Maca plantations, the properties of Maca grown in China are yet to be studied. Maca plantations in China has been rapidly grown to over 5,000 hectares from zero in the past few years. However, the successful cultivation of Maca in China can significantly bring down Peruvian Maca’s cost. Moreover, it is also expected to change the market dynamics upside down.

Colossal Demand in Medicinal Application

Maca powder benefits medicinal applications, including erectile dysfunction, hair loss, depression, low libido, fertility improvement, mood enhancement, and increased energy and endurance. There is increasing awareness among end-users regarding the medicinal benefits of Maca powder, which triggered the demand at a rapid pace. As a result, Maca powder consumption has witnessed a paradigm shift in the recent past. From being a common ingredient in Peruvian food to a highly demanded herb, Maca root has experienced substantial growth due to massive demand from China and the U.S.

South America to Remain Leading Region for Production of Maca Powder

Maca is a native to South America and is mainly grown in Peru. The Peruvian Andes have remained the heartland of Maca cultivation. Almost 8,000 hectare of land is under Maca cultivation in the country. However, limited availability and growing demand cause a demand-supply gap. The considerable growth rate in China has resulted in the smuggling of Maca roots out of Peru. In light of increasing demand, China is encouraging farmers to cultivate Maca indigenously. According to Chinses officials, though not confirmed, over 5,000 hectares of land are currently under cultivation of Maca. The highly restricted harvesting of Maca is also a significant factor behind the high price.

Nutrality Superfoods, Greenlife Biotechnology, Amazon Andes Export SAC, Naturya, Cosmic Nutracos Solutions, The MacaTeam, Feel Good Organics, Herbo Nutra, and Xi’an Fengzu Biological Technology is significant players operating in the global Maca Powder Market.

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation

2. Executive Summary
2.1. Market Snapshot: Global Maca Powder Market

3. Market Dynamics & Factors Analysis
3.1. Introduction
3.1.1. Global Maca Powder Market Value, 2016-2028, (US$ Bn)
3.2. Market Dynamics
3.2.1. Key Growth Trends
3.2.2. Major Industry Challenges
3.2.3. Key Growth Pockets
3.3. Attractive Investment Proposition,2021
3.3.1. Type
3.3.2. Application
3.3.3. Geography
3.4. Porter’s Five Forces Analysis
3.4.1. Threat of New Entrants
3.4.2. Bargaining Power of Buyers/Consumers
3.4.3. Bargaining Power of Suppliers
3.4.4. Threat of Substitute Types
3.4.5. Intensity of Competitive Rivalry
3.5. Value Chain Analysis

4. Market Positioning of Key Players, 2021
4.1. Company market share of key players, 2021
4.2. Top 6 Players
4.3. Top 3 Players
4.4. Major Strategies Adopted by Key Players

5. COVID 19 Impact Analysis
5.1. Global Maca Powder Market Pre Vs Post COVID 19, 2019 – 2028
5.2. Impact on Import & Export
5.3. Impact on Demand & Supply

6. North America
6.1. North America Maca Powder Market, by Country, 2016-2028(US$ Bn)
6.1.1. U.S.
6.1.2. Canada
6.1.3. Mexico
6.2. North America Maca Powder Market, by Type, 2016-2028(US$ Bn)
6.2.1. Overview
6.2.2. Red
6.2.3. Black
6.2.4. Yellow
6.3. North America Maca Powder Market, by Application, 2016-2028(US$ Bn)
6.3.1. Overview
6.3.2. Health Drugs
6.3.3. Health Foods
6.3.4. Nutritional Supplements
6.3.5. Others

7. Europe
7.1. Europe Maca Powder Market, by Country, 2016-2028(US$ Bn)
7.1.1. UK
7.1.2. France
7.1.3. Germany
7.1.4. Italy
7.1.5. Russia
7.1.6. Ukraine
7.1.7. Spain
7.1.8. Belgium
7.1.9. Netherland
7.1.10. Austria
7.1.11. Sweden
7.1.12. Poland
7.1.13. Denmark
7.1.14. Switzerland
7.1.15. Rest of Europe
7.2. Europe Maca Powder Market, by Type, 2016-2028(US$ Bn)
7.2.1. Overview
7.2.2. Red
7.2.3. Black
7.2.4. Yellow
7.3. Europe Maca Powder Market, by Application, 2016-2028(US$ Bn)
7.3.1. Overview
7.3.2. Health Drugs
7.3.3. Health Foods
7.3.4. Nutritional Supplements
7.3.5. Others

8. Asia Pacific
8.1. Asia Pacific Maca Powder Market, by Country, 2016-2028(US$ Bn)
8.1.1. China
8.1.2. Japan
8.1.3. South Korea
8.1.4. India
8.1.5. Australia
8.1.6. New Zealand
8.1.7. Taiwan
8.1.8. Southeast Asia
8.1.9. Central Asia
8.1.10. Rest of Asia Pacific
8.2. Asia Pacific Maca Powder Market, by Type, 2016-2028(US$ Bn)
8.2.1. Overview
8.2.2. Red
8.2.3. Black
8.2.4. Yellow
8.3. Asia Pacific Maca Powder Market, by Application, 2016-2028(US$ Bn)
8.3.1. Overview
8.3.2. Health Drugs
8.3.3. Health Foods
8.3.4. Nutritional Supplements
8.3.5. Others

9. Latin America
9.1. Latin America Maca Powder Market, by Country, 2016-2028(US$ Bn)
9.1.1. Brazil
9.1.2. Argentina
9.1.3. Peru
9.1.4. Chile
9.1.5. Colombia
9.1.6. Rest of Latin America
9.2. Latin America Maca Powder Market, by Type, 2016-2028(US$ Bn)
9.2.1. Overview
9.2.2. Red
9.2.3. Black
9.2.4. Yellow
9.3. Latin America Maca Powder Market, by Application, 2016-2028(US$ Bn)
9.3.1. Overview
9.3.2. Health Drugs
9.3.3. Health Foods
9.3.4. Nutritional Supplements
9.3.5. Others

10. Middle East
10.1. Middle East Maca Powder Market, by Country, 2016-2028(US$ Bn)
10.1.1. UAE
10.1.2. KSA
10.1.3. Israel
10.1.4. Turkey
10.1.5. Iran
10.1.6. Rest of Middle East
10.2. Middle East Maca Powder Market, by Type, 2016-2028(US$ Bn)
10.2.1. Overview
10.2.2. Red
10.2.3. Black
10.2.4. Yellow
10.3. Middle East Maca Powder Market, by Application, 2016-2028(US$ Bn)
10.3.1. Overview
10.3.2. Health Drugs
10.3.3. Health Foods
10.3.4. Nutritional Supplements
10.3.5. Others

11. Africa
11.1. Africa Maca Powder Market, by Country, 2016-2028(US$ Bn)
11.1.1. South Africa
11.1.2. Egypt
11.1.3. Nigeria
11.1.4. Rest of Africa
11.2. Africa Maca Powder Market, by Type, 2016-2028(US$ Bn)
11.2.1. Overview
11.2.2. Red
11.2.3. Black
11.2.4. Yellow
11.3. Africa Maca Powder Market, by Application, 2016-2028(US$ Bn)
11.3.1. Overview
11.3.2. Health Drugs
11.3.3. Health Foods
11.3.4. Nutritional Supplements
11.3.5. Others

12. Global
12.1. Global Maca Powder Market, by Type, 2016-2028(US$ Bn)
12.1.1. Overview
12.1.2. Red
12.1.3. Black
12.1.4. Yellow
12.2. Global Maca Powder Market, by Application, 2016-2028(US$ Bn)
12.2.1. Overview
12.2.2. Health Drugs
12.2.3. Health Foods
12.2.4. Nutritional Supplements
12.2.5. Others

13. Company Profiles
13.1. Nutrality Superfoods
13.2. Greenlife Biotechnology
13.3. Amazon Andes Export SAC
13.4. Naturya
13.5. Cosmic Nutracos Solutions
13.6. The MacaTeam
13.7. Feel Good Organics
13.8. Herbo Nutra
13.9. Xi’an Fengzu Biological Technology
13.10. Others

List of Figures

FIG. 1 Global Maca Powder Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global Maca Powder Market Segmentation
FIG. 4 Global Maca Powder Market, by Type, 2019 (US$ Bn)
FIG. 5 Global Maca Powder Market, by Application, 2021 (US$ Bn)
FIG. 6 Global Maca Powder Market, by Geography, 2021 (US$ Bn)
FIG. 7 Attractive Investment Proposition, by Geography, 2021
FIG. 8 Global Market Positioning of Key Maca Powder Market Manufacturers, 2019
FIG. 9 Global Maca Powder Market Value Contribution, By Type, 2021 & 2028 (Value %)
FIG. 10 Global Maca Powder Market, by Red, Value, 2016-2028 (US$ Bn)
FIG. 11 Global Maca Powder Market, by Black, Value, 2016-2028 (US$ Bn)
FIG. 12 Global Maca Powder Market, by Yellow, Value, 2016-2028 (US$ Bn)
FIG. 13 Global Maca Powder Market Value Contribution, By Application, 2021 & 2028 (Value %)
FIG. 14 Global Maca Powder Market, by Health Foods, Value, 2016-2028 (US$ Bn)
FIG. 15 Global Maca Powder Market, by Health Drugs, Value, 2016-2028 (US$ Bn)
FIG. 16 Global Maca Powder Market, by Nutritional Supplements, Value, 2016-2028 (US$ Bn)
FIG. 17 Global Maca Powder Market, by Others, Value, 2016-2028 (US$ Bn)
FIG. 18 U.S. Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 19 Rest of North America Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 20 U.K. Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 21 Germany Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 22 France Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 23 Italy Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 24 Spain Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 25 Russia Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 26 BENELUX Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 27 Poland Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 28 Austria Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 29 Rest of Europe Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 30 Japan Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 31 China Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 32 India Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 33 South Korea Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 34 Australia Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 35 Southeast Asia Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 36 Rest of Asia Pacific Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 37 Middle East & Africa Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 38 South Africa Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 39 Nigeria Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 40 Egypt Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 41 GCC Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 42 Israel Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 43 Latin America Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 44 Mechanicalzil Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 45 Argentina Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 46 Colombia Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 47 Peru Maca Powder Market, 2016-2028 (US$ Bn)
FIG. 48 Chile Maca Powder Market, 2016-2028 (US$ Bn)

List of Tables
TABLE 1 Market Snapshot: Global Beauty Devices (Maca Powder) Market
TABLE 2 Global Maca Powder Market, by Type, 2016-2028 (US$ Bn)
TABLE 3 Global Maca Powder Market, by Application, 2016-2028 (US$ Bn)
TABLE 4 Global Maca Powder Market, by Geography, 2016-2028 (US$ Bn)
TABLE 5 North America Maca Powder Market, by Type, 2016-2028 (US$ Bn)
TABLE 6 North America Maca Powder Market, by Application, 2016-2028 (US$ Bn)
TABLE 7 North America Maca Powder Market, by Country, 2016-2028 (US$ Bn)
TABLE 8 Europe Maca Powder Market, by Type, 2016-2028 (US$ Bn)
TABLE 9 Europe Maca Powder Market, by Application, 2016-2028 (US$ Bn)
TABLE 10 Europe Maca Powder Market, by Country/Region, 2016-2028 (US$ Bn)
TABLE 11 Asia Pacific Maca Powder Market, by Type, 2016-2028 (US$ Bn)
TABLE 12 Asia Pacific Maca Powder Market, by Application, 2016-2028 (US$ Bn)
TABLE 13 Asia Pacific Maca Powder Market, by Country/Region, 2016-2028 (US$ Bn)
TABLE 14 Latin America Maca Powder Market, by Type, 2016-2028 (US$ Bn)
TABLE 15 Latin America Maca Powder Market, by Application, 2016-2028 (US$ Bn)
TABLE 16 Latin America Maca Powder Market, by Country/Region, 2016-2028 (US$ Bn)
TABLE 17 Middle East Maca Powder Market, by Type, 2016-2028 (US$ Bn)
TABLE 18 Middle East Maca Powder Market, by Application, 2016-2028 (US$ Bn)
TABLE 19 Middle East Maca Powder Market, by Country/Region, 2016-2028 (US$ Bn)
TABLE 20 Africa Maca Powder Market, by Type, 2016-2028 (US$ Bn)
TABLE 21 Africa Maca Powder Market, by Application, 2016-2028 (US$ Bn)
TABLE 22 Africa Maca Powder Market, by Country/Region, 2016-2028 (US$ Bn)