Maca Powder Market Analysis

Maca is an herbaceous biennial plant which is native to South America. Maca is also widely known as Peruvian ginseng. Maca is completely grown organically and manually. Almost one third of Maca Powder can be produced from fresh Maca. Raw Maca contains around 65 to 70% carbohydrates, 10 to 14% proteins, 8.5% dietary fiber, etc. Maca is primarily grown for its root. Vast majority of Maca is dried and used in powdered form. Price of Maca Powder is above USD 50 per kilogram. Large number of Chinese buyers are trying to purchase raw Maca from Peru. Under Peruvian law, its illegal to export raw Maca. However, tons of raw Maca is smuggled every year out of Peru. Maca is mainly cultivated in and around Andes in Peru. Maca is nationally protected plant of Peru.

Global Maca Powder market is expected to witness CAGR of 9.86% during the forecast period. The revenue generated by the global Maca Powder market in 2021 was over USD 492.32 million and expected to generate revenue worth USD 1,042.07 million in 2028. The incremental growth opportunity offered by the global Maca Powder is estimated to be USD 5,554.22 billion between 2022 and 2028.     

Interesting Facts about Maca Powder Industry

• Maca Cultivation has increased five-fold over past few years
• Land under Maca cultivation in Peru has reached over 8000 hectares
• Peru export over thousand tons of Maca to over 15 countries per annum
• China has emerged as second largest producer of Maca over the past five years
• In line with growing demand large volume of Maca is being smuggled out of Peru every year

Ever Increasing Demand from China and U.S.

China is Largest Importer of Maca Powder with over 10% share in total volume of Maca Powder exported from Peru. While, U.S. is second largest importer of Peruvian Maca powder. Canada, UK, Australia, etc. are other prominent importers of Maca Powder. China has been remained major market for herbs and herbal powder that are recognized as libido enhancer and as source of longevity. With huge demand for such herbs in China has been resulted into growing demand for Maca Powder in the country. While, increasing health awareness among end-users in U.S. is fuelling the demand for Maca Powder. In U.S. Maca Powder is mainly consumed as a Nutritional Supplements.

No Considerable Impact of Russia – Ukraine War

Russia and Ukraine have very stake in production as well as consumption of Maca powder. Hence, war between Russia and Ukraine will have very little or no considerable impact on the global Maca Powder Market. 

Red Maca Powder to Dominate    

Red, Black and Yellow are major types of Maca powder. Red maca powder is most widely used for large number of applications. Red Maca Powder held over 35% share in total volume of Maca powder consumed in the world in 2021. While, Yellow Maca Powder is also likely to grow in the years to come. Although China is increasing Maca plantations the properties of Maca grown in China are yet to be studied. Maca plantations in China has been rapidly grown to over 5,000 hectares from zero in past few years. However, successful cultivation of Maca in China can bring down the cost of Peruvian Maca significantly. Moreover, it is also expected to change the market dynamics upside down.

Huge Demand in Medicinal Application

Maca powder is claimed to be very useful in medicinal applications including erectile dysfunction, hair loss, depression, low libido, fertility improvement, mood enhancement, increase energy and endurance. There is increasing awareness among end-users regarding medicinal benefits of Maca powder that triggered the demand at a rapid pace. Maca powder consumption has witnessed a paradigm shift in the recent past. From being an ordinary ingredient in Peruvian food to highly demanded herb, Maca root has experienced strong growth on the account of huge demand from China and U.S.

South America to Remain Leading Region for Production of Maca Powder

Maca is a native to South America and mainly grown in Peru. Peruvian Andes has been remained heartland of Maca cultivation. Almost over 8,000 hectare of land is under Maca cultivation in the country. However, limited availability and growing demand causing demand supply gap. Huge growth rate in China has been resulted into smuggle of Maca root out of Peru. In light with growing demand, China is encouraging farmers to cultivate Maca indigenously. According to Chinses officials, though not confirmed, there is over 5,000 hectares of land is currently under cultivation of Maca. Highly restricted harvesting of Maca is also turning out to be major factors behind high price.

Nutrality Superfoods, Greenlife Biotechnology, Amazon Andes Export SAC, Naturya, Cosmic Nutracos Solutions, The MacaTeam, Feel Good Organics, Herbo Nutra and Xi’an Fengzu Biological Technology are major players operating in the global Maca Powder Market.

Frequently asked questions about global Maca Powder industry