Maca Powder Market by Type (Red, Black, Yellow) by Application (Health Drugs, Health Foods, Nutritional Supplements, Others)- Growth, Impact of Russia – Ukraine War, Future Prospects And Competitive Analysis, 2016 - 2028

Maca is an herbaceous biennial plant that is native to South America. Maca is also widely known as Peruvian ginseng. Maca is completely grown organically and manually. Almost one-third of Maca Powder can be produced from fresh Maca. Raw Maca contains around 65 to 70% carbohydrates, 10 to 14% proteins, 8.5% dietary fiber, etc. Maca is primarily grown for its root. The vast majority of Maca is dried and used in powdered form. The price of Maca Powder is above USD 50 per kilogram. Many Chinese buyers are trying to purchase raw Maca from Peru. Under Peruvian law, it's illegal to export raw Maca. However, tons of raw Maca are smuggled every year out of Peru. Maca is mainly cultivated in and around the Andes in Peru. Maca is a nationally protected plant of Peru.

The Global Maca Powder market is expected to witness a CAGR of 9.86% during the forecast period. The revenue generated by the global Maca Powder market in 2021 was over USD 492.32 million and is expected to generate revenue worth USD 1,042.07 million in 2028. Therefore, the incremental growth opportunity offered by the global Maca Powder is estimated to be USD 5,554.22 billion between 2022 and 2028.    

Interesting Facts about Maca Powder Industry

• Maca Cultivation has increased five-fold over the past few years
• Land under Maca cultivation in Peru has reached over 8000 hectares
• Peru export over thousand tons of Maca to over 15 countries per annum
• China has emerged as the second largest producer of Maca over the past five years
• In line with growing demand large volume of Maca is being smuggled out of Peru every year

Ever Increasing Demand from China and U.S.

China is the Largest Importer of Maca Powder with over 10% share in the total volume of Maca Powder exported from Peru. In contrast, the U.S. is the second largest importer of Peruvian Maca powder. Canada, the UK, Australia, etc., are other prominent importers of Maca Powder. China has remained a significant market for herbs and herbal powders recognized as libido enhancers and a source of longevity. Massive demand for such herbs in China has resulted in a growing demand for Maca Powder. At the same time, increasing health awareness among end-users in the U.S. is fuelling the demand for Maca Powder. In the U.S., Maca Powder is mainly consumed as a Nutritional Supplement.

No Considerable Impact of Russia – Ukraine War

Russia and Ukraine have a stake in the production and consumption of Maca powder. Hence, a war between Russia and Ukraine will have little or no considerable impact on the global Maca Powder Market. 

Red Maca Powder to Dominate   

Red, Black, and Yellow are significant types of Maca powder. Red maca powder is most widely used for a large number of applications. Red Maca Powder held over 35% share in the total volume of Maca powder consumed worldwide in 2021. In comparison, Yellow Maca Powder is also likely to grow in the years to come. Although China is increasing Maca plantations, the properties of Maca grown in China are yet to be studied. Maca plantations in China has been rapidly grown to over 5,000 hectares from zero in the past few years. However, the successful cultivation of Maca in China can significantly bring down Peruvian Maca's cost. Moreover, it is also expected to change the market dynamics upside down.

Colossal Demand in Medicinal Application

Maca powder benefits medicinal applications, including erectile dysfunction, hair loss, depression, low libido, fertility improvement, mood enhancement, and increased energy and endurance. There is increasing awareness among end-users regarding the medicinal benefits of Maca powder, which triggered the demand at a rapid pace. As a result, Maca powder consumption has witnessed a paradigm shift in the recent past. From being a common ingredient in Peruvian food to a highly demanded herb, Maca root has experienced substantial growth due to massive demand from China and the U.S.

South America to Remain Leading Region for Production of Maca Powder

Maca is a native to South America and is mainly grown in Peru. The Peruvian Andes have remained the heartland of Maca cultivation. Almost 8,000 hectare of land is under Maca cultivation in the country. However, limited availability and growing demand cause a demand-supply gap. The considerable growth rate in China has resulted in the smuggling of Maca roots out of Peru. In light of increasing demand, China is encouraging farmers to cultivate Maca indigenously. According to Chinses officials, though not confirmed, over 5,000 hectares of land are currently under cultivation of Maca. The highly restricted harvesting of Maca is also a significant factor behind the high price.

Nutrality Superfoods, Greenlife Biotechnology, Amazon Andes Export SAC, Naturya, Cosmic Nutracos Solutions, The MacaTeam, Feel Good Organics, Herbo Nutra, and Xi’an Fengzu Biological Technology is significant players operating in the global Maca Powder Market.

Frequently asked questions about global Maca Powder industry