Metamucil Market By Type (Capsule, Powder, Chewable, Tablets) By Source (Fruits, Vegetables, Legumes, Whole grains) By Nature (Organic, Conventional) By Application (Blood Cholesterol Reduction, Gastrointestinal Health, Weight Management) - Growth, Future Prospects & Competitive Analysis, 2016 - 2028

About this report

The global Metamucil market report explores the critical analysis of the Metamucil industry using key parameters. The report consists of investment strategies, the need for investments in the Metamucil industry, and the multiple benefits for the investors. Importantly, this report sets out major changes in the global technical regulations for the Metamucil industry and how economic and non-economic barriers are helping the Metamucil market grow. Moreover, the report analyzes the global, regional, and country-level historic and forecasted market size. The report also provides a comprehensive analysis of key investment propositions, demand and supply gap, competitors positioning, STAR analysis, SRC analysis, and Tornado analysis. Key technological developments and other analyses such as porter's five forces analysis, PESTEL analysis, value chain analysis, etc.


Metamucil Market by Volume


Metamucil Market by Value


Metamucil Market, Tornado Analysis


Metamucil Market, STAR Analysis


Metamucil Market, SRC Analysis


Metamucil Market, Import-Export Data

Yes (On Demand)

Metamucil Market Pricing Analysis

Yes (On Demand)

Metamucil Market Segment Analysis

By Type (Capsule, Powder, Chewable, and Tablets)

By Source (Fruits, Vegetables, Legumes, and Whole grains)

By Nature (Organic and Conventional)

By Application (Blood Cholesterol Reduction, Gastrointestinal Health, and Weight Management)

Metamucil Market, Regional Analysis

North America (US and Canada)

Europe (Germany, UK, France, Italy, Spain, and Rest of Europe)

Asia Pacific (China, India, Japan, South Korea, South East Asia, and Rest of Asia Pacific)

Latin America (Brazil, Mexico, and Rest of Latin America)

Middle East and Africa (GCC Countries, South Africa, and Rest of Middle East and Africa)

Metamucil Market Key Companies

Robinson Pharma, Inc., Renew Life, Benefiber, Citrucel, Metamucil, Walgreens, Now, Optimum Nutrition, BarnDad’s, Myogenix, Twinlab,  Garden of Life, and SPECIES

Metamucil Market Competitive Landscape

Market Share Analysis

Competitive Benchmarking

Key Players Market Positioning

Geographical Presence Analysis

Major Strategies Adopted


Key Highlights of the report

How are the major segments performing in the Metamucil market?

  • In 2021, the whole grain accounted for the largest share of the market as it is widely used as dietary fiber and Metamucil.
  • In 2021, the conventional segment was anticipated to hold a prominent share in the global Metamucil market as it is widely used due to its relative cost efficiency.

Which region dominated the Metamucil market?

Asia Pacific Metamucil market is predicted to experience the highest CAGR between 2022 and 2028. In 2021, Asia Pacific dominated the market and took up more than 39.0% of worldwide revenue. It is anticipated that China, Indonesia, and Japan will top the world in food and beverage products in the upcoming years. During the projected years, it is anticipated that positive trends in the Asia Pacific food and beverage industry will increase demand for Metamucil.

How is US Market performing in the Metamucil market?

Over 60 to 70 million Americans face various digestive health difficulties, according to a National Institutes of Health study. Furthermore, according to the Harvard School of Public Health, adults and children require at least 20 to 30 grams of dietary fiber daily. Consuming dietary fiber also lowers the chance of developing certain diseases, such as diabetes, heart disease, diverticular disease, and constipation. The above elements are anticipated to boost demand for Metamucil in the US.

What is the competitive environment of the Metamucil market?

The Metamucil industry's competitive environment provides information on the entire economic profit made by suppliers and businesses, the sales and revenues created in this sector, the Metamucil market share globally, the business organization summary, the introduction of new products, and the opportunities for the Metamucil market.

Executive Summary

What is Metamucil?

An added source of fiber is Metamucil. Metamucil, first offered in 1934 by G. D. Searle & Company, was purchased by Procter & Gamble in 1985. The name mixes the fiber class it uses (mucilage) and the Greek word for change (meta). As a "behind the counter" brand in its early years, Metamucil managed occasional drug-store distribution. The brand has been promoted to consumers through print and television advertising since 1974 when it started to be sold in eating establishments. Versions with flavors were introduced in 1979.

Which are the key investments by the Metamucil market players?

Leading players operating in the Metamucil market are focusing on expansion in production capacities for Metamucil. Players are also concentrating on strategic mergers, acquisitions, and collaborations to gain a competitive edge. For instance, Over four times more gastroenterologists (GEs) recommended the Fiber Choice line ®'s of chewable prebiotic fiber gummies and tablets in 2018 than the next-closest branded rival. A major line of fiber supplements called FiberChoice has been bought by Caret Pharma, a Caret Group affiliate. Caret Pharma wants to grow its medical food sector with this acquisition.

Some major players in the Metamucil market are Robinson Pharma, Inc., Renew Life, Benefiber, Citrucel, Metamucil, Walgreens, Now, Optimum Nutrition, BarnDad’s, Myogenix, Twinlab,  Garden of Life, and SPECIES.

What are the Major Driving Factors for the Metamucil Market?

People's eating patterns and lives are changing significantly, so fiber-rich supplements are becoming more popular. People in emerging nations and economies with high rates of economic growth work long hours to make ends meet, resulting in a decrease in the number of nutrients they consume daily. This is the main factor fueling the rise of the overall market for fiber supplements. The global development of the fiber supplement market is driven by changes in dietary habits and a serious lack of fiber consumption among people. Additionally, dietitians advise consumers to take fiber supplements to ensure that their bodies are getting enough of the substance. A growing understanding of the value of fiber for the body and how a lack of it can harm the body is a key driver propelling the market's growth for fiber supplements.


What are the Major Risks for the Metamucil Market?

A major obstacle to the market entry of fiber supplements is the FDA's strict rules. Reviewing and approving a product is time-consuming and expensive, and the manufacturing stage may result in high production expenses. Additionally, a rise in adulterated and misbranded products and false claims on labels has eroded customer confidence in fiber supplements. These elements will probably prevent the market for fiber supplements from expanding.

Which is the key application in the Metamucil market?

The potassium hydroxide segment is expected to hold a larger share of the global potassium market during the forecast period. Potassium hydroxide is an inorganic combination with the formula KOH and is also comprehended as potash lye, lye, or caustic potash. Potassium hydroxide is created by the reaction of potassium carbonate and calcium hydroxide. This is a salt metathesis response and gives precipitation of solid calcium carbonate and exits potassium hydroxide in the solution. It forms a clear solution with water and white to barely yellow lumps, flakes, pellets, or rods in solid form. It is effortlessly soluble in almost all liquids, such as water, ethanol, methanol, and glycerine. It is non-combustible but positively corrosive and has a moderately intense melting point. Potassium hydroxide is mostly utilized in the food industry, chemical manufacturing, soft soap, and petroleum refining.

How is the Metamucil market performing in regions?

The Asia Pacific market is anticipated to see the highest CAGR in revenue between 2022 and 2028. Asia Pacific dominated the market and earned more than 39.0% of global revenue in 2021. China, Indonesia, and Japan are expected to produce more food and beverages than any other country in the following years. Positive developments in the Asia Pacific food and beverage sector will likely boost demand for Metamucil during the forecasted years. Due to their exposure to foreign food goods, Chinese consumers are now following worldwide food trends. Since nutritional intake became a concern for many people when making food decisions during COVID-19, consumers are thus seen to have a higher desire for healthy items with significant nutritional advantages, which may aid in market expansion.

From 2022 to 2028, the North American Metamucil market is anticipated to grow at a faster CAGR. In 2021, the biggest market for items that improve health and immunity was North America. Consumer awareness of the components in packaged food products has led to a significant evolution in the region's nutritional care industry. Consuming dietary fiber is now extremely important due to North America's new popular diets and lifestyles.

What is the regulatory landscape for the Metamucil market?

A major obstacle to the market entry of fiber supplements is the FDA's strict rules. Reviewing and approving a product is time-consuming and expensive, and the manufacturing stage may result in high production expenses.

What is the Market Size of Metamucil regarding value?

The global Metamucil market is anticipated to grow at a substantial CAGR of 6.1% in the upcoming years. The global Metamucil industry was estimated to be worth USD 18.1 billion in 2021 and was expected to be worth USD 25.8 billion by 2028.

What are the major players planning for the future of the Metamucil market?

Fresh and creative promotional tactics are also fueling the adoption of fiber supplements. Nutraceutical businesses are experimenting with various fibers to create fiber supplements that taste nice and propel the market toward growth.

Segmentation of Global Metamucil Market-

Global Metamucil Market – By Type

  • Capsule
  • Powder
  • Chewable
  • Tablets

Global Metamucil Market – By Source

  • Fruits
  • Vegetables
  • Legumes
  • Whole grains

Global Metamucil Market – By Nature

  • Organic
  • Conventional

Global Metamucil Market – By Application

  • Blood Cholesterol Reduction
  • Gastrointestinal Health
  • Weight Management

Global Metamucil Market – By Region

  • North America
    • US
    • Canada
  • Europe
    • Germany
    • France
    • UK.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East and Africa

Frequently asked questions about the global Metamucil market

COVID-19 has had a substantial impact on the market due to the outbreak of the COVID-19 pandemic, which reduced the demand for unnecessary drugs.

Asia Pacific accounted for the highest share in the global Metamucil market.

Changes in eating habits, significant deficiency of fibers amongst people, and growing gluten-free intolerance drive the Metamucil market.

The conventional segment had a major global market share in 2021.

The whole grain segment had a major share in the global market.

Metamucil Market Scope

Report Attribute Details
Market Value in 2021 USD 18.1 billion
Market Value in 2028 USD 25.8 billion
CAGR 6.1 %
Benchmarking Year 2021
Past data 2016 – 2021
Forecast period 2022 – 2028
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Published Date:  Nov 2022
Category:  Food & Beverage
Report ID:   60802
Report Format:   PDF
Pages:   120
Rating:    4.6 (40)
Delivery Time: 24 Hours to 48 Hours   
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