Mobile Augmented Reality (MAR) Market By Component (Hardware, Software), By End-Use Application (Consumer, Enterprise And Public Sector) - Growth, Share, Opportunities & Competitive Analysis, 2015 - 2022

Report Scope

This report analyzes components, end-use applications, and the geography of the global mobile augmented reality market. On the basis of components, the market is segmented into hardware (display, sensors, and semiconductor components) and software. Similarly, on the basis of end-use applications, the market for mobile augmented reality is further classified into consumer (gaming and entertainment) and enterprise & public sector (retail, healthcare, education, military, architectural building modeling, etc.). The global mobile augmented reality market's geographical distribution in this study encompasses regional markets such as North America, Europe, Asia Pacific, the Middle East, Africa, and Latin America.


The integration of augmented reality technology in mobile computing devices such as smartphones and tablets has driven market growth by expanding applications to multiple verticals, including healthcare, education, retail, and engineering. In addition, the growing demand for mobile augmented reality-based gaming apps is expected to drive market growth in the consumer space. These factors are expected to contribute towards a double-digit compounded annual growth rate (CAGR) during the 2015 – 2022. As a result, the mobile augmented reality market was valued at US$ 295.4 in 2013 Mn and is poised to witness healthy growth during the forecast period.

1.1 Report Description

Purpose of the Report

The purpose of this strategic research study titled "Mobile Augmented Reality Market - Growth, Share, Opportunities, and Competitive Analysis, 2015 – 2022" is to offer industry investors, company executives, and industry participants in-depth insights to enable them to make informed strategic decisions related to the opportunities in the mobile augmented reality market.

1.1.1 Target Audience

  • Industry Investors
  • Mobile Device Manufacturers
  • Mobile Augmented Reality App Developers
  • End-users

1.1.2 USP and Key Offerings

The "Global Mobile Augmented Reality Market - Growth, Share, Opportunities, and Competitive Analysis, 2015 – 2022" offers strategic insights into the global mobile augmented reality market along with the market size and estimates for the duration of 2015 to 2022. The research study covers an in-depth analysis of multiple market segments based on components, end-use applications, and cross-sectional studies across different geographies. In order to help strategic decision-makers, the report also includes competitive profiling of the key industry participants, their SCOT (Strengths, Challenges, Opportunities, and Weaknesses) analysis, market positioning, and recent developments. Other in-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive sub-markets within the mobile augmented reality market.
  • Market fuelers, market impediments, and their impact on the market growth
  • In-depth competitive environment analysis
  • Trailing 2-Year market size data (2013 – 2014)
  • SRC (Segment-Region-Country) Analysis

Overall, the research study provides a holistic view of the global mobile augmented reality market, offering market size and estimates for the period from 2015 to 2022, keeping in mind the above-mentioned factors.

Frequently asked questions :

The market for Mobile Augmented Reality (MAR) Market is expected to reach US$ XX Bn in 2022.

The Mobile Augmented Reality (MAR) Market is expected to see significant CAGR growth over the coming years, at XX%.

The report is forecasted from 2013-2022.

The base year of this report is 2021.

Google, Inc., Qualcomm, Inc., Apple, Inc., Blippar, Wikitude GmbH, Daqri LLC are some of the major players in the global market.

Choose License Type
Trusted By
Published Date:  May 2016
Category:  Technology & Media
Report ID:   57837
Report Format:   PDF
Pages:   120
Rating:    4.5 (55)
Delivery Time: 24 Hours to 48 Hours   
Connect With Us
24/7 Research Support