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Mobile Augmented Reality (MAR) Market

Mobile Augmented Reality (MAR) Market By Component (Hardware, Software), By End-Use Application (Consumer, Enterprise And Public Sector) – Growth, Share, Opportunities & Competitive Analysis, 2015 – 2022
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Published Date: May 2016
Category: Technology & Media
Report ID: 57837
Report Format: PDF
No of Pages: 190

Rating: Credence Reports

Report Scope

This report analyzes components, end-use applications, and the geography of the global mobile augmented reality market. On the basis of components, the market is segmented into hardware (display, sensors, and semiconductor components) and software. Similarly, on the basis of end-use applications, the market for mobile augmented reality is further classified into consumer (gaming and entertainment) and enterprise & public sector (retail, healthcare, education, military, architectural building modeling, etc.). The global mobile augmented reality market’s geographical distribution in this study encompasses regional markets such as North America, Europe, Asia Pacific, the Middle East, Africa, and Latin America.

Overview:

The integration of augmented reality technology in mobile computing devices such as smartphones and tablets has driven market growth by expanding applications to multiple verticals, including healthcare, education, retail, and engineering. In addition, the growing demand for mobile augmented reality-based gaming apps is expected to drive market growth in the consumer space. These factors are expected to contribute towards a double-digit compounded annual growth rate (CAGR) during the 2015 – 2022. As a result, the mobile augmented reality market was valued at US$ 295.4 in 2013 Mn and is poised to witness healthy growth during the forecast period.

1.1 Report Description

Purpose of the Report

The purpose of this strategic research study titled “Mobile Augmented Reality Market – Growth, Share, Opportunities, and Competitive Analysis, 2015 – 2022” is to offer industry investors, company executives, and industry participants in-depth insights to enable them to make informed strategic decisions related to the opportunities in the mobile augmented reality market.

1.1.1 Target Audience

  • Industry Investors
  • Mobile Device Manufacturers
  • Mobile Augmented Reality App Developers
  • End-users

1.1.2 USP and Key Offerings

The “Global Mobile Augmented Reality Market – Growth, Share, Opportunities, and Competitive Analysis, 2015 – 2022” offers strategic insights into the global mobile augmented reality market along with the market size and estimates for the duration of 2015 to 2022. The research study covers an in-depth analysis of multiple market segments based on components, end-use applications, and cross-sectional studies across different geographies. In order to help strategic decision-makers, the report also includes competitive profiling of the key industry participants, their SCOT (Strengths, Challenges, Opportunities, and Weaknesses) analysis, market positioning, and recent developments.

Other in-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive sub-markets within the mobile augmented reality market.
  • Market fuelers, market impediments, and their impact on the market growth
  • In-depth competitive environment analysis
  • Trailing 2-Year market size data (2013 – 2014)
  • SRC (Segment-Region-Country) Analysis

Overall, the research study provides a holistic view of the global mobile augmented reality market, offering market size and estimates for the period from 2015 to 2022, keeping in mind the above-mentioned factors.

1. Preface
1.1. Report Scope and Description
1.2. Research Methodology
1.2.1. Phase I-Secondary Research
1.2.2. Phase II-Primary Research
1.2.3. Phase II-Expert Panel Review
1.2.4. Assumptions
1.2.5. Approach Adopted

2. Executive Summary
2.1. Global Mobile Augmented Reality Market Industry Snapshot

3. Global Mobile Augmented Reality Market Analysis
3.1. Global Mobile Augmented Reality Market Overview
3.2. Market Inclination Insights
3.2.1. Recent Trends
3.2.2. Future Outlook
3.3. Market Dynamics
3.3.1. Market Drivers
3.3.2. Market Challenges
3.4. See-Saw Analysis
3.5. Ecosystem Analysis
3.6. Attractive Investment Proposition
3.7. Market Positioning of Key Industry Participants
3.7.1. Major Strategies Adopted
3.7.2. Analyst Recommendations

4. Global Mobile Augmented Reality Market Revenue, By Component, 2013 – 2022 (US$ Bn)
4.1. Pac-Man Analysis
4.2. Hardware
4.2.1. Display
4.2.2. Sensors
4.2.3. Semiconductor Component
4.3. Software

5. Global Mobile Augmented Reality Market Revenue, By End-use Application, 2013 – 2022 (US$ Bn)
5.1. Pac-Man Analysis
5.2. Consumer
5.2.1. Gaming
5.2.2. Entertainment
5.3. Enterprise and Public Sector
5.3.1. Retail, Ecommerce and Advertising
5.3.2. Tourism
5.3.3. Education
5.3.4. Healthcare
5.3.5. Military
5.3.6. Architecture and Building Design
5.3.7. Others (Geospatial Mining, etc.)

6. Global Mobile Augmented Reality Market Revenue, By Geography, 2013 – 2022, (US$ Bn)
6.1. Tornado Analysis
6.2. North America
6.3. Europe
6.4. Asia Pacific
6.5. Rest of World

7. North America Mobile Augmented Reality Market Analysis, 2013 – 2022 (US$ Bn)
7.1. North America Mobile Augmented Reality Market Revenue, By Component, 2013 – 2022 (US$ Bn)
7.1.1. Hardware
7.1.1.1. Display
7.1.1.2. Sensors
7.1.1.3. Semiconductor Component
7.1.2. Software
7.2. North America Mobile Augmented Reality Market Revenue, By End-use Application, 2013 – 2022 (US$ Bn)
7.2.1. Consumer
7.2.1.1. Gaming
7.2.1.2. Entertainment
7.2.2. Enterprise and Public Sector
7.2.2.1. Retail, Ecommerce and Advertising
7.2.2.2. Tourism
7.2.2.3. Education
7.2.2.4. Healthcare
7.2.2.5. Military
7.2.2.6. Architecture and Building Design
7.2.2.7. Others (Geospatial Mining, etc.)
7.3. North America Mobile Augmented Reality Market Revenue, By Country, 2013 – 2022 (US$ Bn)
7.3.1. Pac-Man Analysis
7.3.2. U.S.
7.3.3. Canada

8. Europe Mobile Augmented Reality Market Analysis, 2013 – 2022 (US$ Bn)
8.1. Europe Mobile Augmented Reality Market Revenue, By Component, 2013 – 2022 (US$ Bn)
8.1.1. Hardware
8.1.1.1. Display
8.1.1.2. Sensors
8.1.1.3. Semiconductor Component
8.1.2. Software
8.2. Europe Mobile Augmented Reality Market Revenue, By End-use Application, 2013 – 2022 (US$ Bn)
8.2.1. Consumer
8.2.1.1. Gaming
8.2.1.2. Entertainment
8.2.2. Enterprise and Public Sector
8.2.2.1. Retail, Ecommerce and Advertising
8.2.2.2. Tourism
8.2.2.3. Education
8.2.2.4. Healthcare
8.2.2.5. Military
8.2.2.6. Architecture and Building Design
8.2.2.7. Others (Geospatial Mining, etc.)
8.3. Europe Mobile Augmented Reality Market Revenue, By Region, 2013 – 2022 (US$ Bn)
8.3.1. Doughnut Analysis
8.3.2. U.K.
8.3.3. Germany
8.3.4. France
8.3.5. Russia
8.3.6. Rest of Europe

9. Asia Pacific Mobile Augmented Reality Market Analysis, 2013 – 2022 (US$ Bn)
9.1. Asia Pacific Mobile Augmented Reality Market Revenue, By Component, 2013 – 2022 (US$ Bn)
9.1.1. Hardware
9.1.1.1. Display
9.1.1.2. Sensors
9.1.1.3. Semiconductor Component
9.1.2. Software
9.2. Asia Pacific Mobile Augmented Reality Market Revenue, By End-use Application, 2013 – 2022 (US$ Bn)
9.2.1. Consumer
9.2.1.1. Gaming
9.2.1.2. Entertainment
9.2.2. Enterprise and Public Sector
9.2.2.1. Retail, Ecommerce and Advertising
9.2.2.2. Tourism
9.2.2.3. Education
9.2.2.4. Healthcare
9.2.2.5. Military
9.2.2.6. Architecture and Building Design
9.2.2.7. Others (Geospatial Mining, etc.)
9.3. Asia Pacific Mobile Augmented Reality Market Revenue, By Country, 2013 – 2022 (US$ Bn)
9.3.1. Tornado Analysis
9.3.2. Japan
9.3.3. China
9.3.4. Indian
9.3.5. Australasia
9.3.6. Rest of Asia Pacific

10. Rest of World Mobile Augmented Reality Market Analysis, 2013 – 2022 (US$ Bn)
10.1. Rest of World Mobile Augmented Reality Market Revenue, By Component, 2013 – 2022 (US$ Bn)
10.1.1. Hardware
10.1.1.1. Display
10.1.1.2. Sensors
10.1.1.3. Semiconductor Component
10.1.2. Software
10.2. Rest of World Mobile Augmented Reality Market Revenue, By End-use Application, 2013 – 2022 (US$ Bn)
10.2.1. Consumer
10.2.1.1. Gaming
10.2.1.2. Entertainment
10.2.2. Enterprise and Public Sector
10.2.2.1. Retail, Ecommerce and Advertising
10.2.2.2. Tourism
10.2.2.3. Education
10.2.2.4. Healthcare
10.2.2.5. Military
10.2.2.6. Architecture and Building Design
10.2.2.7. Others (Geospatial Mining, etc.)
10.3. Rest of World Mobile Augmented Reality Market Revenue, By Region, 2013 – 2022 (US$ Bn)
10.3.1. Latin America
10.3.2. Middle-East
10.3.3. Africa

11. Company Profiles
11.1. Google, Inc.
11.2. Qualcomm, Inc.
11.3. Apple, Inc.
11.4. Blippar
11.5. Wikitude GmbH
11.6. Daqri LLC
11.7. Augmensys GmbH
11.8. Augmented Pixels
11.9. Microsoft Corporation
11.10. Magic Leap, Inc

Frequently asked questions :

What is the size of Mobile Augmented Reality (MAR) Market?

The market for Mobile Augmented Reality (MAR) Market is expected to reach US$ XX Bn in 2022.

What is the Mobile Augmented Reality (MAR) Market CAGR?

The Mobile Augmented Reality (MAR) Market is expected to see significant CAGR growth over the coming years, at XX%.

What is the Forecast period considered for Mobile Augmented Reality (MAR) Market?

The report is forecasted from 2013-2022.

What is the base year considered for Mobile Augmented Reality (MAR) Market?

The base year of this report is 2021.

Who are the major players in this market?

Google, Inc., Qualcomm, Inc., Apple, Inc., Blippar, Wikitude GmbH, Daqri LLC are some of the major players in the global market.

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