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Outdoor Garden Furniture Market By Product Type (Tables, Chairs, Dining Sets, Seating Sets, Accessories); By Material (Plastic, Metal, Wooden); By Sales Channel (Independent Stores, Franchised Stores, Modern Trade, Furniture Retail Chains, Brand Outlets, e-Commerce); By Region – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

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Published: | Report ID: 35057 | Report Format : PDF
REPORT ATTRIBUTE DETAILS
Historical Period  2019-2022
Base Year  2023
Forecast Period  2024-2032
Outdoor Garden Furniture Market Size 2023  USD 19.30 million
Outdoor Garden Furniture Market, CAGR  5.35%
Outdoor Garden Furniture Market Size 2032  USD 34.06 million

Market Overview

The Outdoor Garden Furniture market exhibited robust growth, expanding from USD 19.30 million in 2023 to USD 34.06 million by 2032, representing a notable CAGR of 5.35%. The outdoor garden furniture market has undergone significant expansion in recent years, driven by a myriad of factors that underscore the increasing importance of outdoor living spaces in both residential and commercial settings. This market segment encompasses a diverse range of products, including seating options, dining sets, loungers, umbrellas, and decorative accessories, all designed to enhance the aesthetics, comfort, and functionality of outdoor environments. From cozy backyard gardens to expansive hotel terraces, outdoor garden furniture plays a pivotal role in creating inviting spaces for relaxation, entertainment, and socialization.

One of the primary drivers of market growth is the growing trend of outdoor living, which has gained momentum as consumers seek to extend their indoor lifestyles to the outdoors. With hectic schedules and urban living becoming the norm for many, the allure of outdoor spaces as retreats for relaxation and leisure has increased substantially. As a result, there is a rising demand for outdoor furniture that not only provides comfort and functionality but also complements the aesthetics of outdoor settings. Whether it’s a cozy patio for intimate gatherings or a sprawling garden for al fresco dining, consumers are investing in outdoor furniture to create personalized retreats that reflect their lifestyle and taste.

Additionally, the hospitality and tourism industry has emerged as a significant driver of demand for outdoor garden furniture, particularly in regions with favorable climates. Hotels, resorts, restaurants, and cafes are increasingly focusing on enhancing their outdoor spaces to attract guests and create memorable dining and relaxation experiences. From poolside loungers to rooftop bars and garden cafes, outdoor furniture plays a crucial role in shaping the ambiance and overall guest experience. As the hospitality sector continues to expand globally, driven by increasing travel and tourism, the demand for high-quality outdoor furniture is expected to rise correspondingly, presenting lucrative opportunities for manufacturers and suppliers in the market.

Furthermore, the rise of online retail channels has revolutionized the way consumers shop for outdoor garden furniture, making it more accessible and convenient than ever before. E-commerce platforms offer a vast array of products, styles, and price points, allowing consumers to browse and purchase outdoor furniture from the comfort of their homes. This digital transformation has democratized access to outdoor furniture, enabling consumers from diverse demographics and geographical locations to explore and invest in outdoor living solutions. Moreover, online platforms provide a platform for manufacturers to showcase their product offerings, reach a broader audience, and gather valuable insights into consumer preferences and market trends.

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Market Drivers

Increasing Urbanization and Smaller Living Spaces

The global urban population is projected to increase by 2.5 billion by 2050, intensifying the demand for outdoor furniture that addresses the constraints of urban living spaces. Consumers are increasingly drawn to innovative, space-efficient furniture designs that allow them to enjoy nature and the outdoors, despite the limited space of urban dwellings. The popularity of compact, foldable furniture sets, like those offered by IKEA, which saw a 15% increase in sales last year, exemplifies the market’s response to this need. Manufacturers are focusing on creating pieces that are not just functional and space-saving but also enhance the aesthetic appeal of small outdoor areas, thereby supporting the market’s growth in the face of urbanization.

Rising Disposable Income and Focus on Outdoor Living

The average disposable income in the US rose by 4.9% in 2023, indicating a greater allocation of resources towards leisure and home improvement. This economic uptrend has translated into heightened consumer interest in outdoor living spaces that serve as extensions of the indoor living environment. Sales of outdoor sofas and lounge chairs have notably increased by 20% over the last year, reflecting a demand for furniture that combines comfort, style, and durability. Consumers are investing in high-quality outdoor furniture that not only withstands the elements but also complements their lifestyle and aesthetic preferences. This trend demonstrates a broader shift towards creating more inviting, functional, and stylish outdoor living areas.

Growing Popularity of Staycations and Outdoor Entertaining

The trend towards staycations, accelerated by travel restrictions and safety concerns, has further buoyed the outdoor furniture market. A survey conducted in 2023 revealed that 72% of Americans preferred staycations over traveling, highlighting a significant shift in leisure preferences. This shift has increased the demand for outdoor furniture that supports various home-based leisure activities. For instance, sales of fire pit tables have surged by 30% in the last year, underscoring the growing popularity of outdoor entertaining. The market has responded with versatile furniture options that cater to dining, lounging, and entertaining, enhancing the at-home vacation experience. By enabling comfortable and enjoyable outdoor settings, the outdoor furniture industry plays a crucial role in redefining leisure time at home.

Emphasis on Wellness and Spending Time in Nature:

There’s a growing recognition of the mental and physical benefits of spending time outdoors, surrounded by nature. Outdoor furniture facilitates this by providing a comfortable environment to unwind, socialize, or simply enjoy nature in your own backyard. Consumers prioritize furniture pieces that promote relaxation and well-being, such as ergonomic chairs, hammocks, and lounge beds designed for outdoor use. Additionally, the incorporation of natural elements like wood and wicker into outdoor furniture designs further enhances the connection to nature, creating tranquil and harmonious outdoor retreats. As people seek respite from the stresses of urban life, outdoor furniture plays a crucial role in fostering a sense of tranquility and rejuvenation in outdoor spaces.

Market Trends

Sustainable Materials

In recent years, there has been a notable shift towards sustainability in the outdoor furniture market. Consumers are increasingly mindful of the environmental impact of their purchasing decisions, leading to a growing preference for furniture made from sustainable materials. For instance, brands like Masaya & Co. and Polywood have seen a surge in demand for their products made from FSC-certified teak wood and recycled plastic. This trend is evident in the rising demand for outdoor furniture crafted from recycled materials, such as recycled plastic, as well as sustainably sourced wood and natural fibers like rattan or bamboo. Manufacturers are responding to this demand by incorporating eco-friendly materials into their product lines and adopting environmentally responsible production practices. By choosing outdoor furniture made from sustainable materials, consumers can not only enhance their outdoor spaces but also contribute to environmental conservation efforts.

Multifunctional Furniture

With urbanization on the rise and living spaces becoming smaller, there is a growing need for outdoor furniture that offers versatility and functionality. Multifunctional furniture has emerged as a solution to this challenge, providing consumers with innovative designs that optimize space and cater to diverse outdoor activities. Foldable chairs, ottomans with storage compartments, and extendable dining tables are just a few examples of multifunctional outdoor furniture options that are gaining popularity. These versatile pieces allow consumers to make the most of their outdoor living spaces, whether for dining, lounging, or entertaining guests. The trend towards multifunctional furniture reflects a shift towards maximizing utility and efficiency in outdoor design, enabling consumers to enjoy their outdoor spaces to the fullest extent.

Smart and Connected Furniture:

As technology continues to permeate every aspect of daily life, it is also making its way into outdoor furniture. Smart and connected furniture features integrated lighting, charging stations, and weatherproofing features that can be controlled remotely via smartphone apps. These technological advancements add a layer of convenience and luxury to the outdoor experience, allowing consumers to personalize their outdoor spaces according to their preferences. Whether it’s adjusting the lighting for ambiance or controlling the temperature of outdoor heaters, smart and connected outdoor furniture offers enhanced comfort and functionality. Manufacturers are embracing this trend by incorporating cutting-edge technology into their outdoor furniture designs, catering to the increasingly tech-savvy consumer demographic.

Personalization and Customization:

In today’s consumer-driven market, personalization and customization have become key trends shaping the outdoor furniture industry. Consumers are seeking furniture options that allow them to express their individuality and create unique outdoor living environments that reflect their personalities and preferences. Customizable furniture sets, where consumers can mix and match pieces, choose cushion fabrics, or even have furniture pieces monogrammed, are becoming increasingly popular. This trend towards personalization and customization underscores the desire for self-expression and individuality in outdoor design. Manufacturers are responding by offering a wide range of customizable options, allowing consumers to tailor their outdoor spaces to suit their specific tastes and lifestyle needs.

Market Restraints and Challenges

High Initial Investment:

One of the primary challenges facing consumers in the outdoor furniture market is the high initial investment required for quality products. Quality outdoor furniture made from durable materials often comes with a higher price tag, which can be a deterrent for budget-conscious consumers. Striking the right balance between affordability and quality is crucial for both consumers and manufacturers. While some consumers may prioritize durability and longevity over cost, others may seek more budget-friendly options without compromising too much on quality. Finding innovative ways to offer high-quality outdoor furniture at competitive prices remains a key challenge for manufacturers in the market.

Seasonal and Regional Limitations:

The seasonal and regional limitations associated with outdoor furniture usage pose significant challenges for manufacturers and retailers alike. In colder climates or regions with significant rainfall, outdoor furniture has limited use during certain times of the year. This seasonality can dampen overall sales and profitability, as consumers may be less inclined to invest in outdoor furniture that they can only use for a portion of the year. Manufacturers may need to explore location-specific furniture solutions tailored to the climate and seasonal preferences of different regions to mitigate this challenge and maintain steady sales throughout the year.

Durability and Maintenance Concerns:

Durability and maintenance concerns are key factors influencing consumers’ purchasing decisions in the outdoor furniture market. Consumers expect outdoor furniture to withstand harsh weather conditions and maintain its appearance and functionality over time. However, concerns about extensive maintenance requirements or the durability of certain materials may deter potential buyers. Manufacturers must prioritize the use of weather-resistant materials and design features that minimize maintenance efforts while ensuring long-term durability. Educating consumers about proper care and maintenance practices can also help alleviate concerns and enhance the perceived value of outdoor furniture products.

Fierce Competition and Fluctuating Prices:

The outdoor furniture market is characterized by fierce competition among numerous players offering a wide range of products to meet varying consumer preferences and needs. This intense competition can lead to price wars and margin pressures, making it challenging for some manufacturers to differentiate their offerings and maintain profitability. Manufacturers must focus on developing unique selling points, innovative designs, or exceptional customer service to stand out in the crowded market landscape. Additionally, closely monitoring raw material costs and implementing efficient cost-saving measures can help mitigate the impact of fluctuating prices on profitability and maintain competitive pricing strategies.

Limited Storage Space:

Another significant challenge facing consumers in the outdoor furniture market is limited storage space, particularly for those living in urban areas with smaller living spaces. Storing outdoor furniture during off-seasons can be cumbersome and impractical for consumers lacking adequate storage space. This limitation may discourage some potential buyers from investing in outdoor furniture or prompt them to seek space-saving furniture designs that are easier to store when not in use. Manufacturers could explore innovative storage solutions or design compact and collapsible furniture options to address this challenge and appeal to urban consumers with limited storage space.

Key Players

  • IKEA
  • Century Furniture
  • Roda Srl
  • Herman Miller Inc.
  • Trex Company Inc.
  • Kettal Group
  • Tuuci
  • Brown Jordan

Recent Developments

  • In June 2023, HNI Corporation finalized the acquisition of Kimball International Inc., marking a significant milestone in the furniture industry. With pro forma revenue nearing $3 billion and a combined EBITDA of approximately $305 million, the merger solidifies HNI Corporation’s position as a market leader. This strategic move allows the corporation to expand its portfolio, strengthen its market presence, and capitalize on synergies between the two entities. The acquisition underscores HNI Corporation’s commitment to driving growth and delivering value to shareholders while enhancing its ability to meet the evolving needs of customers worldwide.
  • In July 2022, Andreu World, a prominent outdoor furniture manufacturer headquartered in the United States, unveiled its latest venture with the opening of a new showroom in Germany. This expansion signifies Andreu World’s dedication to expanding its global footprint and providing European customers with access to its premium outdoor furniture collections. The showroom showcases an array of outdoor furniture pieces meticulously crafted under the guidance of internationally renowned designers, including Patricia Urquiola, Philippe Starck, Alfredo Häberli, and Jasper. This collaboration with esteemed designers underscores Andreu World’s commitment to innovation, quality, and design excellence, further solidifying its position as a leader in the outdoor furniture market. The new showroom serves as a platform for showcasing the brand’s exceptional craftsmanship, design philosophy, and commitment to creating inviting outdoor living spaces that reflect the unique preferences and lifestyles of customers.

Segmentation Analysis

By Product Type:

Tables, chairs, dining sets, seating sets, and accessories represent the diverse array of offerings in the outdoor garden furniture market. Tables serve as foundational pieces, providing functional surfaces for various outdoor activities, from dining to entertaining. Chairs offer essential seating options, ranging from folding chairs to lounge chairs, designed for comfort and durability. Dining sets combine tables with matching chairs to create cohesive outdoor dining experiences, available in a variety of materials and designs. Seating sets comprise combinations of chairs, sofas, and ottomans, ideal for creating inviting lounging areas outdoors. Accessories such as umbrellas, cushions, and planters enhance the functionality and aesthetics of outdoor spaces, allowing consumers to personalize their environments.

By Material:

Outdoor garden furniture is crafted from a range of materials, each offering unique benefits and aesthetics. Plastic furniture, made from materials like polyethylene and resin wicker, is prized for its durability, lightweight, and low maintenance requirements. Metal options, including aluminum and wrought iron, provide strength, weather resistance, and decorative appeal. Wooden furniture, crafted from teak, cedar, or acacia, exudes natural beauty and timeless charm, though proper maintenance is essential to preserve its appearance. Each material offers distinct advantages suited to different climates and usage scenarios.

By Sales Channel:

Outdoor garden furniture is distributed through various sales channels, catering to diverse consumer preferences and shopping habits. Independent stores offer personalized service and curated selections tailored to local needs, while franchised stores benefit from brand recognition and standardized operations. Modern trade channels, including supermarkets and hypermarkets, provide convenience and extensive product offerings to attract customers. Furniture retail chains specialize in indoor and outdoor furniture, offering diverse assortments across multiple categories. Brand outlets operated by manufacturers showcase their products and brand identity, offering consumers an immersive brand experience. Lastly, e-commerce platforms have emerged as significant sales channels, providing convenience, extensive product selection, and competitive pricing to digitally savvy consumers.

Segments:

By Product Type:

  • Tables
  • Chairs
  • Dining Sets
  • Seating Sets
  • Accessories

By Material:

  • Plastic
  • Metal
  • Wooden

By Sales Channel:

  • Independent Stores
  • Franchised Stores
  • Modern Trade
  • Furniture Retail Chains
  • Brand Outlets
  • e-Commerce

 By Region

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • The U.K.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of the Middle East and Africa

Regional Analysis

North America

The North American outdoor garden furniture market commands a substantial 32% share of the global landscape. This region’s affinity for alfresco living, coupled with a growing emphasis on outdoor entertaining and relaxation, has fueled a sustained demand for high-quality, durable, and aesthetically pleasing garden furniture. The United States, with its diverse climatic conditions and vast suburban sprawl, stands as the primary driver of this market’s growth. Canada, too, has witnessed a surge in demand for outdoor garden furniture, aligning with the region’s growing appreciation for outdoor living spaces. Market players in North America have actively embraced innovative materials, such as weather-resistant wicker, aluminum, and recycled plastics, to cater to the region’s demanding environmental conditions and sustainability concerns.

Europe

Europe accounts for a significant 27% share of the global outdoor garden furniture market, solidifying its position as a major player. With its rich cultural heritage and emphasis on outdoor living, European consumers have long appreciated the value of well-designed and functional garden furniture. Countries like Italy, France, and Germany lead the charge in this region, with major cities like Rome, Paris, and Berlin boasting vibrant outdoor café cultures and a growing demand for residential outdoor spaces. Europe’s focus on sustainability has prompted manufacturers to prioritize eco-friendly materials, such as responsibly sourced wood, recycled metals, and weather-resistant fabrics, aligning with the region’s stringent environmental regulations.

Asia-Pacific

The Asia-Pacific region accounts for a substantial 24% share of the global outdoor garden furniture market, propelled by the region’s rapidly urbanizing populations and growing middle class. China, with its vast population and burgeoning urban centers, stands as a major contributor to this market’s growth. Japan, known for its harmonious integration of nature and design, has also witnessed a growing demand for outdoor garden furniture that blends functionality with aesthetics. India’s rapidly expanding urban landscape and the increasing popularity of outdoor living spaces have further fueled the region’s outdoor garden furniture market. Manufacturers in the Asia-Pacific have focused on developing cost-effective and locally inspired designs, often leveraging materials like rattan, bamboo, and teak.

Latin America

While currently holding a modest 10% share of the global outdoor garden furniture market, Latin America presents significant growth potential. Rising urbanization, increasing disposable incomes, and the proliferation of outdoor living trends have contributed to the region’s burgeoning demand for outdoor garden furniture. Brazil and Mexico lead the charge, with major cities like Rio de Janeiro and Mexico City witnessing a surge in residential outdoor spaces and a growing appreciation for alfresco living. Manufacturers in Latin America have focused on developing affordable and practical solutions, often utilizing locally sourced materials like wrought iron and tropical hardwoods, to cater to the region’s diverse climatic conditions and aesthetic preferences.

Middle East and Africa

The Middle East and Africa collectively account for 7% of the global outdoor garden furniture market, presenting significant room for growth. While culturally rooted in indoor living traditions, rapid urbanization and the influence of Western trends have fueled the demand for outdoor garden furniture in this region. Countries like the United Arab Emirates, Saudi Arabia, and South Africa have witnessed a surge in residential outdoor spaces, driving the need for high-quality and weather-resistant garden furniture. Manufacturers in this region have focused on developing solutions that cater to the region’s extreme climatic conditions, often incorporating sun-resistant fabrics, weather-treated woods, and innovative cooling technologies.

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Future Outlook

  1. The outdoor garden furniture market is expected to witness sustained growth driven by increasing consumer interest in outdoor living spaces.
  2. Advancements in technology will lead to the development of smart outdoor furniture equipped with features such as integrated lighting and wireless connectivity.
  3. Consumers’ growing preference for eco-friendly products will drive the demand for outdoor furniture made from sustainable materials and manufacturing processes.
  4. The trend towards personalized outdoor spaces will fuel demand for customizable furniture options that cater to individual preferences and lifestyle needs.
  5. Manufacturers will focus on designing outdoor furniture with enhanced durability and weather-resistant properties to withstand diverse environmental conditions.
  6. Companies will explore opportunities for market expansion in emerging economies with rising disposable incomes and growing urbanization.
  7. The proliferation of e-commerce platforms will continue to drive online sales of outdoor furniture, offering consumers greater convenience and accessibility.
  8. Increasing awareness of the health benefits of spending time outdoors will drive demand for outdoor furniture that promotes comfort, relaxation, and well-being.
  9. Ongoing innovation in design and materials will lead to the introduction of new styles and aesthetics in outdoor furniture, catering to evolving consumer preferences.
  10. Collaborations between outdoor furniture manufacturers and renowned designers will result in the creation of unique and aesthetically appealing furniture collections, enhancing the overall market appeal.

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Frequently Asked Questions:

What factors are driving the growth of the outdoor garden furniture market?

The outdoor garden furniture market is experiencing robust growth due to factors such as increasing consumer interest in outdoor living spaces, the rise of online retail channels, and growing demand from the hospitality and tourism industry.

How is the trend of outdoor living influencing consumer behavior?

Consumers are increasingly seeking to extend their indoor lifestyles to the outdoors, leading to a rising demand for outdoor furniture that provides comfort, functionality, and aesthetic appeal in settings such as patios, balconies, and gardens.

What challenges does the outdoor furniture market face?

The outdoor furniture market faces challenges such as weather-related durability issues, fierce competition among manufacturers, and limited storage space for consumers, particularly those living in urban areas with smaller living spaces.

What are some key trends shaping the outdoor furniture industry?

Key trends shaping the outdoor furniture industry include the adoption of sustainable materials, the popularity of multifunctional furniture designs, the integration of technology into outdoor furniture, and the emphasis on personalization and customization.

How are manufacturers addressing the demand for eco-friendly outdoor furniture?

Manufacturers are responding to the growing demand for eco-friendly outdoor furniture by incorporating recycled materials, sustainably sourced wood, and natural fibers into their product lines, while also adopting environmentally responsible production practices.

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