1. Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Research Methodology
1.3.1 Phase I – Secondary Research
1.3.2 Phase II – Primary Research
1.3.3 Phase III – Expert Panel Review
1.3.4 Approach Adopted
1.3.4.1 Top-Down Approach
1.3.4.2 Bottom-Up Approach
1.3.5 Assumptions
1.4 Market Segmentation
2. Executive Summary
2.1 Market Snapshot: Global Smartphone Market
2.2 Global Smartphone Market, By Platform, 2018 (US$ Bn)
2.3 Global Smartphone Market, By Distribution Channel, 2018 (US$ Bn)
2.4 Global Smartphone Market, By Age Group, 2018 (US$ Bn)
2.5 Global Smartphone Market, By Price, 2018 (US$ Bn)
2.6 Global Smartphone Market, By Geography, 2018 (US$ Bn)
3. Market Dynamics
3.1 Introduction
3.1.1 Global Smartphone Market Value, 2017 – 2027, (US$ Bn)
3.2 Market Drivers
3.2.1 Impact Analysis of Drivers and Restraints
3.3 Attractive Investment Proposition, by Geography, 2018
3.4 Market Positioning of Key Smartphone Vendors, 2018
3.4.1 Major Strategies Adopted by the Leading Players
4. Global Smartphone Market Analysis, by Platform, 2017 – 2027 (US$ Bn)
4.1 Overview
4.2 Android
4.3 iOS
4.4 Others
5. Global Smartphone Market Analysis, by Distribution Channel, 2017 – 2027 (US$ Bn)
5.1 Overview
5.2 OEMs
5.3 Retail
5.4 E-commerce
6. Global Smartphone Market Analysis, by Age Group, 2017 – 2027 (US$ Bn)
6.1 Overview
6.2 Below 18 years
6.3 19–60 years
6.4 Below 18 years
7. Global Smartphone Market Analysis, by Price, 2017 – 2027 (US$ Bn)
7.1 Overview
7.2 Premium range
7.3 Mid-Range Phones
7.4 Budged Phones
8. North America Smartphone Market Analysis, 2017 – 2027 (US$ Bn)
8.1 Overview
8.2 North America Smartphone Market Analysis, By Platform, 2017 – 2027
8.2.1 Market Analysis
8.3 North America Smartphone Market Analysis, By Distribution Channel, 2017 – 2027
8.3.1 Market Analysis
8.4 North America Smartphone Market Analysis, By Age Group, 2017 – 2027
8.4.1 Market Analysis
8.5 North America Smartphone Market Analysis, By Price, 2017 – 2027
8.5.1 Market Analysis
8.6 North America Smartphone Market Analysis, By Region/Country, 2017 – 2027
8.6.1 U.S.
8.6.1.1 U.S. Smartphone Market Value, By Platform, 2017 – 2027 (US$ Bn)
8.6.1.2 U.S. Smartphone Market Value, By Distribution Channel, 2017 – 2027 (US$ Bn)
8.6.1.3 U.S. Smartphone Market Value, By Age Group, 2017 – 2027 (US$ Bn)
8.6.1.4 U.S. Smartphone Market Value, By Price, 2017 – 2027 (US$ Bn)
8.6.2 Rest of North America
8.6.2.1 Rest of North America Smartphone Market Value, By Platform, 2017 – 2027 (US$ Bn)
8.6.2.2 Rest of North America Smartphone Market Value, By Distribution Channel, 2017 – 2027 (US$ Bn)
8.6.2.3 Rest of North America Smartphone Market Value, By Age Group, 2017 – 2027 (US$ Bn)
8.6.2.4 Rest of North America Smartphone Market Value, By Price, 2017 – 2027 (US$ Bn)
9. Europe Smartphone Market Analysis, 2017 – 2027 (US$ Bn)
9.1 Overview
9.2 Europe Smartphone Market Analysis, By Platform, 2017 – 2027
9.2.1 Market Analysis
9.3 Europe Smartphone Market Analysis, By Distribution Channel, 2017 – 2027
9.3.1 Market Analysis
9.4 Europe Smartphone Market Analysis, By Age Group, 2017 – 2027
9.4.1 Market Analysis
9.5 Europe Smartphone Market Analysis, By Price, 2017 – 2027
9.5.1 Market Analysis
9.6 Europe Smartphone Market Analysis, By Region/Country, 2017 – 2027
9.6.1 U.K.
9.6.1.1 U.K. Smartphone Market Value, By Platform, 2017 – 2027 (US$ Bn)
9.6.1.2 U.K. Smartphone Market Value, By Distribution Channel, 2017 – 2027 (US$ Bn)
9.6.1.3 U.K. Smartphone Market Value, By Age Group, 2017 – 2027 (US$ Bn)
9.6.1.4 U.K. Smartphone Market Value, By Price, 2017 – 2027 (US$ Bn)
9.6.2 Germany
9.6.2.1 Germany Smartphone Market Value, By Platform, 2017 – 2027 (US$ Bn)
9.6.2.2 Germany Smartphone Market Value, By Distribution Channel, 2017 – 2027 (US$ Bn)
9.6.2.3 Germany Smartphone Market Value, By Age Group, 2017 – 2027 (US$ Bn)
9.6.2.4 Germany Smartphone Market Value, By Price, 2017 – 2027 (US$ Bn)
9.6.3 France
9.6.3.1 France Smartphone Market Value, By Platform, 2017 – 2027 (US$ Bn)
9.6.3.2 France Smartphone Market Value, By Distribution Channel, 2017 – 2027 (US$ Bn)
9.6.3.3 France Smartphone Market Value, By Age Group, 2017 – 2027 (US$ Bn)
9.6.3.4 France Smartphone Market Value, By Price, 2017 – 2027 (US$ Bn)
9.6.4 Rest of Europe
9.6.4.1 Rest of Europe Smartphone Market Value, By Platform, 2017 – 2027 (US$ Bn)
9.6.4.2 Rest of Europe Smartphone Market Value, By Distribution Channel, 2017 – 2027 (US$ Bn)
9.6.4.3 Rest of Europe Smartphone Market Value, By Age Group, 2017 – 2027 (US$ Bn)
9.6.4.4 Rest of Europe Smartphone Market Value, By Price, 2017 – 2027 (US$ Bn)
10. Asia Pacific Smartphone Market Analysis, 2017 – 2027 (US$ Bn)
10.1 Overview
10.2 Asia Pacific Smartphone Market Analysis, By Platform, 2017 – 2027
10.2.1 Market Analysis
10.3 Asia Pacific Smartphone Market Analysis, By Distribution Channel, 2017 – 2027
10.3.1 Market Analysis
10.4 Asia Pacific Smartphone Market Analysis, By Age Group, 2017 – 2027
10.4.1 Market Analysis
10.5 Asia Pacific Smartphone Market Analysis, By Price, 2017 – 2027
10.5.1 Market Analysis
10.6 Asia Pacific Smartphone Market Analysis, By Region/Country, 2017 – 2027
10.6.1 China
10.6.1.1 China Smartphone Market Value, By Platform, 2017 – 2027 (US$ Bn)
10.6.1.2 China Smartphone Market Value, By Distribution Channel, 2017 – 2027 (US$ Bn)
10.6.1.3 China Smartphone Market Value, By Age Group, 2017 – 2027 (US$ Bn)
10.6.1.4 China Smartphone Market Value, By Price, 2017 – 2027 (US$ Bn)
10.6.2 Japan
10.6.2.1 Japan Smartphone Market Value, By Platform, 2017 – 2027 (US$ Bn)
10.6.2.2 Japan Smartphone Market Value, By Distribution Channel, 2017 – 2027 (US$ Bn)
10.6.2.3 JapanSmartphone Market Value, By Age Group, 2017 – 2027 (US$ Bn)
10.6.2.4 Japan Smartphone Market Value, By Price, 2017 – 2027 (US$ Bn)
10.6.3 India
10.6.3.1 India Smartphone Market Value, By Platform, 2017 – 2027 (US$ Bn)
10.6.3.2 India Smartphone Market Value, By Distribution Channel, 2017 – 2027 (US$ Bn)
10.6.3.3 India Smartphone Market Value, By Age Group, 2017 – 2027 (US$ Bn)
10.6.3.4 India Smartphone Market Value, By Price, 2017 – 2027 (US$ Bn)
10.6.4 Rest of Asia Pacific
10.6.4.1 Rest of Asia Pacific Smartphone Market Value, By Platform, 2017 – 2027 (US$ Bn)
10.6.4.2 Rest of Asia Pacific Smartphone Market Value, By Distribution Channel, 2017 – 2027 (US$ Bn)
10.6.4.3 Rest of Asia Pacific Smartphone Market Value, By Age Group, 2017 – 2027 (US$ Bn)
10.6.4.4 Rest of Asia Pacific Smartphone Market Value, By Price, 2017 – 2027 (US$ Bn)
11. Rest of the World (RoW)Smartphone Market Analysis, 2017 – 2027 (US$ Bn)
11.1 Overview
11.2 RoW Smartphone Market Analysis, By Platform, 2017 – 2027
11.2.1 Market Analysis
11.3 RoW Smartphone Market Analysis, By Distribution Channel, 2017 – 2027
11.3.1 Market Analysis
11.4 RoW Smartphone Market Analysis, By Age Group, 2017 – 2027
11.4.1 Market Analysis
11.5 RoW Smartphone Market Analysis, By Price, 2017 – 2027
11.5.1 Market Analysis
11.6 RoW Smartphone Market Analysis, By Region/Country, 2017 – 2027
11.6.1 Middle East & Africa (MEA)
11.6.1.1 MEA Smartphone Market Value, By Platform, 2017 – 2027 (US$ Bn)
11.6.1.2 MEA Smartphone Market Value, By Distribution Channel, 2017 – 2027 (US$ Bn)
11.6.1.3 MEA Smartphone Market Value, By Age Group, 2017 – 2027 (US$ Bn)
11.6.1.4 MEA Smartphone Market Value, By Price, 2017 – 2027 (US$ Bn)
11.6.2 Latin America
11.6.2.1 Latin America Smartphone Market Value, By Platform, 2017 – 2027 (US$ Bn)
11.6.2.2 Latin America Smartphone Market Value, By Distribution Channel, 2017 – 2027 (US$ Bn)
11.6.2.3 Latin America Smartphone Market Value, By Age Group, 2017 – 2027 (US$ Bn)
11.6.2.4 Latin America Smartphone Market Value, By Price, 2017 – 2027 (US$ Bn)
12. Company Profiles
12.1 Samsung Electronics
12.2 Apple Inc.
12.3 Huawei Technologies Co. Ltd.
12.4 Lenovo Group Limited
12.5 LG Electronics Inc.
12.6 TCL Communication Technology Holdings Limited
12.7 ZTE Corporation
12.8 Vivo Communication Technologies
12.9 Sony Corporation
12.10 Oppo Mobile Telecommunications Corp., Ltd,
12.11 Nokia Corporation
12.12 Xiaomi Corporation
12.13 OnePlus
12.14 Microsoft Corporation
List of Figures
FIG. 1 Global Smartphone Market: Research Methodology
FIG. 2 Market Size Estimation–Top-Down and Bottom Up Approach
FIG. 3 Global Smartphone: Market Segmentation
FIG. 4 Global Smartphone Market, By Platform, 2018 (US$ Bn)
FIG. 5 Global Smartphone Market, By Distribution Channel, 2018 (US$ Bn)
FIG. 6 Global Smartphone Market, By Age Group, 2018 (US$ Bn)
FIG. 7 Global Smartphone Market, By Price, 2018 (US$ Bn)
FIG. 8 Global Smartphone Market, By Geography, 2018 (US$ Bn)
FIG. 9 Global Smartphone Market Value, 2017 – 2027, (US$ Bn)
FIG. 10 Attractive Investment Proposition, by Geography, 2018
FIG. 11 Market Positioning of Key SmartphoneVendors, 2018
FIG. 12 Global Smartphone Market Value Share, By Platform, 2018 & 2027 (%)
FIG. 13 Global Smartphone Market, for Android, 2017 – 2027 (US$ Bn)
FIG. 14 Global Smartphone Market, for iOS, 2017 – 2027 (US$ Bn)
FIG. 15 Global Smartphone Market, for Others, 2017 – 2027 (US$ Bn)
FIG. 16 Global Smartphone Market Value Share, By Distribution Channel, 2018 & 2027 (%)
FIG. 17 Global Smartphone Market, for OEMs, 2017 – 2027 (US$ Bn)
FIG. 18 Global Smartphone Market, for Retail, 2017 – 2027 (US$ Bn)
FIG. 19 Global Smartphone Market, for E-commerce, 2017 – 2027 (US$ Bn)
FIG. 20 Global Smartphone Market Value Contribution, By Age Group, 2018 & 2027 (%)
FIG. 21 Global Smartphone Market, for Below 18 years, 2017 – 2027 (US$ Bn)
FIG. 22 Global Smartphone Market, for 19–60 years, 2017 – 2027 (US$ Bn)
FIG. 23 Global Smartphone Market, for Below 18 years, 2017 – 2027 (US$ Bn)
FIG. 24 Global Smartphone Market Value Contribution, By Price, 2018 & 2027 (%)
FIG. 25 Global Smartphone Market, for Premium range, 2017 – 2027 (US$ Bn)
FIG. 26 Global Smartphone Market, for Mid-Range Phones, 2017 – 2027 (US$ Bn)
FIG. 27 Global Smartphone Market, for Budged Phones, 2017 – 2027 (US$ Bn)
FIG. 28 North America Smartphone Market Value, 2017 – 2027, (US$ Bn)
FIG. 29 Europe Smartphone Market Value, 2017 – 2027, (US$ Bn)
FIG. 30 Asia Pacific Smartphone Market Value, 2017 – 2027, (US$ Bn)
FIG. 31 RoWSmartphone Market Value, 2017 – 2027, (US$ Bn)
List of Tables
TABLE 1 Market Snapshot: Global Smartphone Market
TABLE 2 Global Smartphone Market, By Platform, 2018 (US$ Bn)
TABLE 3 Global Smartphone Market, By Distribution Channel, 2018 (US$ Bn)
TABLE 4 Global Smartphone Market, By Age Group, 2018 (US$ Bn)
TABLE 5 Global Smartphone Market, By Price, 2018 (US$ Bn)
TABLE 6 Global Smartphone Market, By Geography, 2018 (US$ Bn)
TABLE 7 Impact Indicators
TABLE 8 Impact Analysis of Drivers and Restraints
TABLE 9 North America Smartphone Market Value, By Platform, 2017 – 2027(US$ Bn)
TABLE 10 North America Smartphone Market Value, By Distribution Channel, 2017 – 2027(US$ Bn)
TABLE 11 North America Smartphone Market Value, By Age Group, 2017 – 2027(US$ Bn)
TABLE 12 North America Smartphone Market Value, By Price, 2017 – 2027(US$ Bn)
TABLE 13 North America Smartphone Market Value, By Region/Country, 2017 – 2027 (US$ Bn)
TABLE 14 U.S. Smartphone Market Value, By Platform, 2017 – 2027 (US$ Bn)
TABLE 15 U.S. Smartphone Market Value, By Distribution Channel, 2017 – 2027 (US$ Bn)
TABLE 16 U.S. Smartphone Market Value, By Age Group, 2017 – 2027 (US$ Bn)
TABLE 17 U.S. Smartphone Market Value, By Price, 2017 – 2027 (US$ Bn)
TABLE 18 Rest of North America Smartphone Market Value, By Platform, 2017 – 2027 (US$ Bn)
TABLE 19 Rest of North America Smartphone Market Value, By Distribution Channel, 2017 – 2027 (US$ Bn)
TABLE 20 Rest of North America Smartphone Market Value, By Age Group, 2017 – 2027 (US$ Bn)
TABLE 21 Rest of North America Smartphone Market Value, By Price, 2017 – 2027 (US$ Bn)
TABLE 22 Europe Smartphone Market Value, By Platform, 2017 – 2027(US$ Bn)
TABLE 23 Europe Smartphone Market Value, By Distribution Channel, 2017 – 2027(US$ Bn)
TABLE 24 Europe Smartphone Market Value, By Age Group, 2017 – 2027(US$ Bn)
TABLE 25 Europe Smartphone Market Value, By Price, 2017 – 2027(US$ Bn)
TABLE 26 Europe Smartphone Market Value, By Region/Country, 2017 – 2027 (US$ Bn)
TABLE 27 U.K. Smartphone Market Value, By Platform, 2017 – 2027 (US$ Bn)
TABLE 28 U.K. Smartphone Market Value, By Distribution Channel, 2017 – 2027 (US$ Bn)
TABLE 29 U.K. Smartphone Market Value, By Age Group, 2017 – 2027 (US$ Bn)
TABLE 30 U.K. Smartphone Market Value, By Price, 2017 – 2027 (US$ Bn)
TABLE 31 Germany Smartphone Market Value, By Platform, 2017 – 2027 (US$ Bn)
TABLE 32 Germany Smartphone Market Value, By Distribution Channel, 2017 – 2027 (US$ Bn)
TABLE 33 Germany Smartphone Market Value, By Age Group, 2017 – 2027 (US$ Bn)
TABLE 34 Germany Smartphone Market Value, By Price, 2017 – 2027 (US$ Bn)
TABLE 35 France Smartphone Market Value, By Platform, 2017 – 2027 (US$ Bn)
TABLE 36 France Smartphone Market Value, By Distribution Channel, 2017 – 2027 (US$ Bn)
TABLE 37 France Smartphone Market Value, By Age Group, 2017 – 2027 (US$ Bn)
TABLE 38 France Smartphone Market Value, By Price, 2017 – 2027 (US$ Bn)
TABLE 39 Rest of Europe Smartphone Market Value, By Platform, 2017 – 2027 (US$ Bn)
TABLE 40 Rest of Europe Smartphone Market Value, By Distribution Channel, 2017 – 2027 (US$ Bn)
TABLE 41 Rest of Europe Smartphone Market Value, By Age Group, 2017 – 2027 (US$ Bn)
TABLE 42 Rest of Europe Smartphone Market Value, By Price, 2017 – 2027 (US$ Bn)
TABLE 43 Asia Pacific Smartphone Market Value, By Platform, 2017 – 2027(US$ Bn)
TABLE 44 Asia Pacific Smartphone Market Value, By Distribution Channel, 2017 – 2027(US$ Bn)
TABLE 45 Asia Pacific Smartphone Market Value, By Age Group, 2017 – 2027(US$ Bn)
TABLE 46 Asia Pacific Smartphone Market Value, By Price, 2017 – 2027(US$ Bn)
TABLE 47 Asia Pacific Smartphone Market Value, By Region/Country, 2017 – 2027 (US$ Bn)
TABLE 48 China Smartphone Market Value, By Platform, 2017 – 2027 (US$ Bn)
TABLE 49 China Smartphone Market Value, By Distribution Channel, 2017 – 2027 (US$ Bn)
TABLE 50 China Smartphone Market Value, By Age Group, 2017 – 2027 (US$ Bn)
TABLE 51 China Smartphone Market Value, By Price, 2017 – 2027 (US$ Bn)
TABLE 52 Japan Smartphone Market Value, By Platform, 2017 – 2027 (US$ Bn)
TABLE 53 Japan Smartphone Market Value, By Distribution Channel, 2017 – 2027 (US$ Bn)
TABLE 54 Japan Smartphone Market Value, By Age Group, 2017 – 2027 (US$ Bn)
TABLE 55 Japan Smartphone Market Value, By Price, 2017 – 2027 (US$ Bn)
TABLE 56 India Smartphone Market Value, By Platform, 2017 – 2027 (US$ Bn)
TABLE 57 India Smartphone Market Value, By Distribution Channel, 2017 – 2027 (US$ Bn)
TABLE 58 India Smartphone Market Value, By Age Group, 2017 – 2027 (US$ Bn)
TABLE 59 India Smartphone Market Value, By Price, 2017 – 2027 (US$ Bn)
TABLE 60 Rest of Asia Pacific Smartphone Market Value, By Platform, 2017 – 2027 (US$ Bn)
TABLE 61 Rest of Asia Pacific Smartphone Market Value, By Distribution Channel, 2017 – 2027 (US$ Bn)
TABLE 62 Rest of Asia Pacific Smartphone Market Value, By Age Group, 2017 – 2027 (US$ Bn)
TABLE 63 Rest of Asia Pacific Smartphone Market Value, By Price, 2017 – 2027 (US$ Bn)
TABLE 64 RoW Smartphone Market Value, By Platform, 2017 – 2027(US$ Bn)
TABLE 65 RoW Smartphone Market Value, By Distribution Channel, 2017 – 2027(US$ Bn)
TABLE 66 RoW Smartphone Market Value, By Age Group, 2017 – 2027(US$ Bn)
TABLE 67 RoW Smartphone Market Value, By Price, 2017 – 2027(US$ Bn)
TABLE 68 RoW Smartphone Market Value, By Region/Country, 2017 – 2027 (US$ Bn)
TABLE 69 MEA Smartphone Market Value, By Platform, 2017 – 2027 (US$ Bn)
TABLE 70 MEA Smartphone Market Value, By Distribution Channel, 2017 – 2027 (US$ Bn)
TABLE 71 MEA Smartphone Market Value, By Age Group, 2017 – 2027 (US$ Bn)
TABLE 72 MEA Smartphone Market Value, By Price, 2017 – 2027 (US$ Bn)
TABLE 73 Latin America Smartphone Market Value, By Platform, 2017 – 2027 (US$ Bn)
TABLE 74 Latin America Smartphone Market Value, By Distribution Channel, 2017 – 2027 (US$ Bn)
TABLE 75 Latin America Smartphone Market Value, By Age Group, 2017 – 2027 (US$ Bn)
TABLE 76 Latin America Smartphone Market Value, By Price, 2017 – 2027 (US$ Bn)
TABLE 77 Samsung Electronics: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 78 Apple Inc.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 79 Huawei Technologies Co. Ltd.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 80 Lenovo Group Limited: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 81 LG Electronics Inc.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 82 TCL Communication Technology Holdings Limited: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 83 ZTE Corporation: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 84 Vivo Communication Technologies: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 85 Sony Corporation: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 86 Oppo Mobile Telecommunications Corp., Ltd,: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 87 Nokia Corporation: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 88 Xiaomi Corporation: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 89 OnePlus: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 90 Panasonic Corporation: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)