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Vietnam Online Food Delivery Market

Vietnam Online Food Delivery Market By Food Delivery Platforms (Aggregator Platforms, Single-Restaurant Apps) By Delivery Models (Food Aggregators, Restaurant-Owned Delivery, Crowdsourced Delivery) By Cuisine & Food Types (Local Vietnamese Cuisine, International Cuisine, Fast Food, Others) By Meal Types (Breakfast Delivery, Lunch and Dinner Delivery, Snacks and Desserts, Others) By Payment Models (Prepaid, Cash on Delivery) By Subscription Services (Meal Subscription Services, Membership Programs) By Customer (Individual Consumers, Corporate and Office Catering, Other) By Tech & Features (Mobile Apps, Web-Based Platforms, Advanced Features) – Growth, Future Prospects & Competitive Analysis, 2022 – 2030

Summary
Table Of Content

Market Insights

The Vietnam demand for the online food delivery market was valued at USD 1954.8 million in 2022 and is expected to reach USD 6497.6 million in 2030, growing at a CAGR of 16.2% between 2023 and 2030.
The aggregator platforms segment is the market leader in food delivery platforms, accounting for more than 65% of total value in 2022, while the single-restaurant apps segment is likely to grow rapidly throughout the projection period.
The food aggregator delivery models dominate the market need for online food delivery, accounting for more than 40% in 2022.
The local Vietnamese cuisine & food types segment accounted for the largest market share of over 30% in 2022.
The lunch & dinner delivery segment dominated the market with 32% of the total revenue share by meal type. In contrast, the snacks & desserts category will expand fastest in the upcoming years.
The prepaid payment models are predicted to grow fastest over the projection period, while the cash-on-delivery segment had a market share of more than 52% in 2022.
With a projected high CAGR growth rate and a market share of over 55% in 2022, the meal subscription services category will continue to dominate demand for the Vietnam online food delivery market.
The individual consumer segments are predicted to grow rapidly over the coming years, while the corporate & office catering category holds the largest market share in 2022.
The mobile apps category is the market leader in tech & features, accounting for more than 42% of total value in 2022, while the advanced features segment is expected to grow fast during the forecasted period.
The market is highly influenced by Vietnam’s young and tech-savvy population, who are more inclined to use online platforms for ordering food.
The COVID-19 pandemic further promoted the adoption of online food delivery services in Vietnam as lockdowns and restrictions led to a surge in demand for contactless food delivery.
Online food delivery platforms in Vietnam are increasingly becoming part of a larger digital ecosystem, offering not only food delivery but also services like grocery delivery, bill payments, and more, creating an all-in-one app experience for users.

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Executive Summary

Market Definition

Online food delivery is ordering food via a digital platform, such as a website or a smartphone app, and delivering it to the requested location. It minimizes the need for printed menus and phone calls by allowing consumers to browse many restaurant selections, select their favorite food items, and place an order with only a few clicks. The consumer receives the ordered meal at their door, making for a quick and easy dining experience. Online meal delivery services have been extremely popular in Vietnam, particularly among younger people, owing to their quickness, convenience, reduced hassle, and cashback offers.

Market Overview

The Vietnam online food delivery market has witnessed rapid growth in recent years and is expected to grow at a CAGR of 16.2% between 2023 and 2030. The market was valued at USD 1954.8 million in 2022 and is expected to reach USD 6497.6 million in 2030.

The online meal delivery market in Vietnam has experienced tremendous expansion and transition owing to the rising digitalization of services and shifting consumer preferences. With a burgeoning middle class and widespread smartphone adoption, online food delivery platforms have become an integral part of the Vietnamese dining culture. Key players in the market leverage advanced technology and logistics solutions to offer various cuisines with efficient delivery services. The market is characterized by intense competition, prompting companies to innovate their business models, introduce diverse menu options, and enhance user experience through user-friendly apps and websites.

Moreover, strategic partnerships with restaurants and eateries, coupled with aggressive marketing campaigns, are common practices among market players to expand their customer base. The market also benefits from the growing trend of cashless transactions and the convenience-seeking behavior of urban consumers, further propelling the demand for online food delivery services in Vietnam.

Segmentation by Food Delivery Platforms

The single-restaurant apps segment is expected to experience significant growth. These apps offer a more tailored experience, often dedicated to specific restaurant chains or brands.
Aggregator platforms currently dominate the market, accounting for over 65% of the Vietnam online food delivery industry in 2022. They offer a wide range of restaurant choices and convenience.

Segmentation by Delivery Models

Food aggregators are the dominant delivery model category, attracting more than 40% of the market demand in 2022. Food aggregators connect multiple restaurants with customers and facilitate ordering and delivery.
Crowdsourced delivery addresses the diverse needs of the online food delivery market in Vietnam, often involving independent drivers to deliver orders.

Segmentation by Cuisine & Food Types

The fast-food types category is poised for substantial growth, reflecting the popularity of international fast-food chains.
Local Vietnamese cuisines are currently leading the market share with over 30% in 2022. This includes traditional dishes and local specialties.

Segmentation by Meal Types

Snacks and desserts are anticipated to register the highest CAGR in the projection period, driven by consumer preferences for quick bites and sweets.
Lunch and dinner delivery currently dominate the market, with nearly 32% market share in 2022, catering to daily meals.

Segmentation by Payment Models

Prepaid payment models are projected to achieve the highest CAGR as digital payment methods gain popularity.
The cash-on-delivery segment currently leads with a market share of nearly 52% in 2022. It offers a familiar and convenient payment method for many customers.

Segmentation by Subscription Services

Meal subscription services address more than 55% of the Vietnam online food delivery market demand. They offer cost-effective and convenient options for regular customers.
Membership programs serve as a convenient way for consumers to purchase online food delivery, often providing discounts, loyalty rewards, and priority service.

Segmentation by Customer Segments

Corporate and office catering segments dominated in 2022, holding a 44% share of the Vietnam online food delivery market, serving the needs of businesses and workplaces.
Individual consumer segments are expected to grow quickly during the forecast period, driven by the convenience of online food delivery.

Segmentation by Tech & Features

Mobile apps are expected to experience significant growth, accounting for more than 42% of the Vietnam online food delivery market in 2022. They provide on-the-go ordering and tracking features.
Web-based platforms are accessible through browsers and offer online ordering and delivery tracking features.
Some platforms offer advanced features like order customization, real-time GPS tracking, and contactless delivery options, catering to specific tech and feature preferences.

Key Highlights of the Report

The Vietnam online food delivery market is segmented by food delivery platforms, delivery models, cuisine & food types, meal types, payment models, subscription services, customer segments, tech & features. Aggregator delivery platforms continue to dominate, offering various food options from multiple restaurants. Food aggregators stand out as the dominant delivery models in the market, capturing a significant portion of the market demand. Local Vietnamese cuisines and food types maintain appeal, reflecting a preference for traditional and regional flavors. Lunch and dinner deliveries continue to dominate the market, serving the primary meal requirements of consumers. Meal subscription services fulfill a significant portion of the Vietnam online food delivery market’s demand, providing consumers with convenient and cost-effective dining solutions. The growth of mobile apps highlights the preference for app-based ordering and tracking among consumers. Web-based platforms and advanced features cater to specific tech requirements and offer additional functionalities.

Vietnam is one of the world’s fastest-growing economies. In 2019, Vietnam’s growth rate surpassed that of India and China. As the country proceeds towards its economic development, the percentage of working adult groups and working-class populations grows, which is expected to fuel the Vietnam online meal delivery industry. Thus, the increased workload and busy lifestyle of Millennials are adding to the need for quick food options, supporting the explosive development of the online food services market in Vietnam. Furthermore, the rise in smartphone ownership in the country will likely enhance the use of online payment apps and wallets, supporting additional expansion in this field.

What Are The Main Drivers Of The Vietnam Online Food Delivery Market?

The online food delivery market growth in Vietnam is primarily driven by the rapid digitalization of the country, with a substantial increase in internet and smartphone penetration. This widespread access to technology has transformed consumer behavior, making it easier for people to order food online using various platforms. Besides, the bustling urban lifestyle and hectic work schedules have created a demand for convenient dining options, encouraging the adoption of online food delivery services. Furthermore, the Vietnamese market thrives due to the increasing collaboration between restaurants and online delivery platforms. This partnership offers customers various culinary options, making it convenient for them to choose from various cuisines. The availability of multiple payment options, coupled with efficient logistics and delivery services, has further contributed majorly to the market’s rapid expansion.

What Are The Major Challenges Faced By The Vietnam Online Food Delivery Market?

The online food delivery market in Vietnam faces several challenges, including intense competition among multiple delivery service providers striving to gain market share. This competition often leads to price wars and heavy marketing expenses, squeezing profit margins for service providers. In addition, ensuring consistent food quality and timely deliveries poses a major challenge, as restaurants need to adapt their operations to meet the demands of online orders without compromising on customer satisfaction. Furthermore, issues related to food safety and hygiene, especially during transportation, remain a key concern that requires stringent protocols and continuous monitoring.

What Are The Growth Opportunities In The Vietnam Online Food Delivery Market?

The ongoing digital transformation and increased internet penetration in the country offer a vast customer base for online food delivery platforms. As consumer lifestyles become busier and more urbanized, the convenience of ordering food online is likely to continue as a growing trend. Besides, diversifying offerings beyond traditional restaurant deliveries, such as grocery and essential items, can broaden market revenue streams. Additionally, adopting innovative technologies like AI-driven recommendations, contactless deliveries, and advanced tracking systems can enhance the customer experience, increasing customer retention and market growth.

Market Drivers

Several factors drive the Vietnam online food delivery market. The following are the key drivers of the Vietnam online food delivery market:

Growing Mobile Internet Penetration

Vietnam has witnessed a substantial increase in mobile internet penetration, with a large portion of the population owning smartphones and having access to the internet. With 61 million smartphone users, Vietnam is ranked 10th in the globe. The number of users is expected to reach 82.15 million by 2025. With a growing percentage of smartphone users, the potential customer demographic will grow, allowing restaurant and food outlet owners to increase revenue by utilizing online meal ordering services. This has also made it easier for consumers to order food online through dedicated mobile apps or websites.

The convenience of browsing menus, placing orders, and making payments through smartphones has boosted the adoption of online food delivery services. With the convenience of mobile ordering and the availability of various payment options, consumers are more inclined to use these platforms, which, in turn, fuels the market’s growth.

Market Restraints

The Vietnam online food delivery market faces challenges that may hinder its growth. These include the following:

Logistical and Infrastructure Challenges

Vietnam’s geography and traffic conditions present major logistical challenges for online food delivery platforms. Navigating congested urban areas and ensuring timely deliveries can be difficult, leading to delays and order accuracy issues. Moreover, ensuring food safety during transportation is critical, and maintaining the desired food quality while overcoming logistical hurdles is a constant challenge. The need for a well-organized delivery infrastructure, including last-mile delivery solutions, refrigeration for perishable items, and effective traffic management, adds to operational complexities. Addressing these logistical and infrastructure challenges is crucial for the sustained growth of the online food delivery market in Vietnam.

Opportunities

The Vietnam online food delivery market offers significant growth opportunities. These include the following:

Diverse Food Options and Specialized Cuisine

Vietnamese consumers, particularly in urban areas, have become more adventurous in their food choices and are looking for various cuisine options. Online food delivery platforms can partner with a diverse range of restaurants, including those specializing in international or niche cuisines. Delivery services can attract a broader customer base by offering a wider selection of food options and supporting specialized cuisine. Moreover, they can promote local and sustainable food options, which align with the growing demand for healthy and environmentally conscious choices. This diversification can enhance the overall customer experience and increase the usage of online food delivery services in Vietnam.

Competitive Landscape

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Key Players

The competitive landscape of the Vietnam online food delivery market is marked by the presence of several key players striving to capture market share and offer consumers a wide range of food delivery options. The following are some of the top market players and their market shares:

Vietnammm.com (Takeaway.Com N.V.)
Eat.vn
Foody.vn
Now.vn
GrabFood
Baemin.vn
Others

These leading platforms compete based on factors such as delivery speed, variety of restaurant partnerships, promotional offers, and customer service quality. They actively compete for customer loyalty and are increasing their service reach across the country. While international giants like GrabFood and FoodPanda have a significant presence, they face competition from local players like Baemin and GoFood. The Vietnam market is dynamic, with various players constantly introducing innovative features and services to stay ahead.

Summary of Key Findings

The Vietnam online food delivery market has experienced rapid growth in recent years, owing to increased internet penetration, smartphone usage, and changing consumer preferences for convenience and quick access to various food options.
Market segmented by food delivery platforms, delivery models, cuisine & food types, meal types, payment models, subscription services, customer segments, tech & features.
The availability of various payment methods, including digital wallets and cash-on-delivery, caters to the preferences of different consumer segments.
Challenges in the market include ensuring the quality of food during delivery, addressing traffic congestion in urban areas, and managing operational costs.
Online food delivery companies employ various marketing strategies to attract and retain customers, including loyalty programs, referral bonuses, and partnerships with influencers or celebrities.

Future Outlook

The Vietnam online food delivery market is expected to continue its growth trajectory, driven by ongoing urbanization, increasing disposable income, and a preference for convenience.
Ongoing technological innovations will likely enhance the efficiency of food delivery services with the integration of AI and machine learning for route optimization and personalization.
Many platforms are adopting a hyperlocal approach, connecting customers with nearby restaurants, and ensuring faster delivery times. This approach is particularly popular in densely populated urban areas.

Segmentation

By Food Delivery Platforms
- Aggregator Platforms
- Single-Restaurant Apps
By Delivery Models
- Food Aggregators
- Restaurant-Owned Delivery
- Crowdsourced Delivery
By Cuisine & Food Types
- Local Vietnamese Cuisine
- International Cuisine
- Fast Food
- Specialty and Niche Food
- Grocery and Essentials Delivery
By Meal Types
- Breakfast Delivery
- Lunch and Dinner Delivery
- Snacks and Desserts
- Party and Event Catering
By Payment Models
- Prepaid
- Cash on Delivery
By Subscription Services
- Meal Subscription Services
- Membership Programs
By Customer Segments
- Individual Consumers
- Corporate and Office Catering
- Large Events and Functions
By Tech & Features
- Mobile Apps
- Web-Based Platforms
- Advanced Features

Table of Content
1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Market Introduction
2. Executive Summary
2.1. Market Snapshot: Vietnam Online Food Delivery Market
2.1.1. Vietnam Online Food Delivery Market, By Food Delivery Platforms
2.1.2. Vietnam Online Food Delivery Market, By Delivery Models
2.1.3. Vietnam Online Food Delivery Market, By Cuisine & Food Types
2.1.4. Vietnam Online Food Delivery Market, By Meal Types
2.1.5. Vietnam Online Food Delivery Market, By Payment Models
2.1.6. Vietnam Online Food Delivery Market, By Subscription Services
2.1.7. Vietnam Online Food Delivery Market, By Customer Segments
2.1.8. Vietnam Online Food Delivery Market, By Tech & Features
2.2. Insights from Primary Respondents
3. Market Dynamics & Factors Analysis
3.1. Introduction
3.1.1. Vietnam Online Food Delivery Market Value, 2017-2030, (US$ Mn)
3.1.2. Y-o-Y Growth Trend Analysis
3.2. Market Dynamics
3.2.1. Vietnam Online Food Delivery Market Drivers
3.2.2. Vietnam Online Food Delivery Market Restraints
3.2.3. Vietnam Online Food Delivery Market Opportunities
3.2.4. Major Vietnam Online Food Delivery Industry Challenges
3.3. Growth and Development Patterns
3.4. Investment Feasibility Analysis
3.5. Market Opportunity Analysis
3.5.1. Food Delivery Platforms
3.5.2. Delivery Models
3.5.3. Cuisine & Food Types
3.5.4. Meal Types
3.5.5. Payment Models
3.5.6. Subscription Services
3.5.7. Customer Segments
3.5.8. Tech & Features
3.5.9. Geography
4. Market Competitive Landscape Analysis
4.1. Company Market Share Analysis, 2022
4.1.1. Vietnam Online Food Delivery Market: Company Market Share, Value 2022
4.1.2. Vietnam Online Food Delivery Market: Top 6 Company Market Share, Value 2022
4.1.3. Vietnam Online Food Delivery Market: Top 3 Company Market Share, Value 2022
4.2. Vietnam Online Food Delivery Market: Company Revenue Share Analysis, 2022
4.3. Company Assessment Metrics, 2022
4.3.1. Stars
4.3.2. Emerging Leaders
4.3.3. Pervasive Players
4.3.4. Participants
4.4. Startups/SMEs Assessment Metrics, 2022
4.4.1. Progressive Companies
4.4.2. Responsive Companies
4.4.3. Dynamic Companies
4.4.4. Starting Blocks
4.5. Strategic Development
4.5.1. Acquisition and Mergers
4.5.2. New Product Launch
4.5.3. Regional Expansion
4.5.4. Partnerships
4.6. Key Player Product Matrix
4.7. Potential for New Players in the Vietnam Online Food Delivery Market
5. Premium Insights
5.1. STAR (Situation, Task, Action, Results) Analysis
5.2. Porter’s Five Forces Analysis
5.2.1. Threat of New Entrants
5.2.2. Bargaining Power of Buyers/Consumers
5.2.3. Bargaining Power of Suppliers
5.2.4. Threat of Substitute Types
5.2.5. Intensity of Competitive Rivalry
5.3. PESTEL Analysis
5.3.1. Political Factors
5.3.2. Economic Factors
5.3.3. Social Factors
5.3.4. Technological Factors
5.3.5. Environmental Factors
5.3.6. Legal Factors
5.4. Key Market Trends
5.4.1. Demand Side Trends
5.4.2. Supply Side Trends
5.5. Value Chain Analysis
5.6. Technology Analysis
5.6.1. Research and development in the market
5.6.2. Patent Analysis
5.6.3. Emerging technologies and their potential disruption to the market
5.7. Consumer Behaviour Analysis
5.7.1. Consumer Preferences and Expectations
5.7.2. Factors Influencing Consumer Buying Decisions
5.7.3. Consumer Pain Points
5.8. Analysis and Recommendations
5.9. Adjacent Market Analysis
6. Market Positioning of Key Players, 2022
6.1. Company market share of key players, 2022
6.2. Competitive Benchmarking
6.3. Market Positioning of Key Vendors
6.4. Geographical Presence Analysis
6.5. Major Strategies Adopted by Key Players
6.5.1. Key Strategies Analysis
6.5.2. Mergers and Acquisitions
6.5.3. Partnerships
6.5.4. Product Launch
6.5.5. Geographical Expansion
6.5.6. Others
7. Impact Analysis of COVID-19 and Russia – Ukraine War on Vietnam Online Food Delivery Market
7.1. Ukraine-Russia War Impact
7.1.1. Uncertainty and Economic Instability
7.1.2. Supply chain disruptions
7.1.3. Regional market shifts
7.1.4. Shift in government priorities
7.2. COVID-19 Impact Analysis
7.2.1. Supply Chain Disruptions
7.2.2. Demand Fluctuations
7.2.3. Shift in Product Mix
7.2.4. Reduced Industrial Activity
8. Vietnam Online Food Delivery Market, By Food Delivery Platforms
8.1. Vietnam Online Food Delivery Market Overview, by Food Delivery Platforms
8.1.1. Vietnam Online Food Delivery Market Revenue Share, By Food Delivery Platforms, 2022 Vs 2030 (in %)
8.2. Aggregator Platforms
8.2.1. Vietnam Online Food Delivery Market, By Aggregator Platforms, By Country, 2017-2030 (US$ Mn)
8.2.2. Market Dynamics for Aggregator Platforms
8.2.2.1. Drivers
8.2.2.2. Restraints
8.2.2.3. Opportunities
8.2.2.4. Trends
8.3. Single-Restaurant Apps
8.3.1. Vietnam Online Food Delivery Market, By Single-Restaurant Apps, By Country, 2017-2030 (US$ Mn)
8.3.2. Market Dynamics for Single-Restaurant Apps
8.3.2.1. Drivers
8.3.2.2. Restraints
8.3.2.3. Opportunities
8.3.2.4. Trends
9. Vietnam Online Food Delivery Market, By Delivery Models
9.1. Vietnam Online Food Delivery Market Overview, by Delivery Models
9.1.1. Vietnam Online Food Delivery Market Revenue Share, By Delivery Models, 2022 Vs 2030 (in %)
9.2. Food Aggregators
9.2.1. Vietnam Online Food Delivery Market, By Food Aggregators, By Country, 2017-2030 (US$ Mn)
9.2.2. Market Dynamics for Food Aggregators
9.2.2.1. Drivers
9.2.2.2. Restraints
9.2.2.3. Opportunities
9.2.2.4. Trends
9.3. Restaurant-Owned Delivery
9.3.1. Vietnam Online Food Delivery Market, By Restaurant-Owned Delivery, By Country, 2017-2030 (US$ Mn)
9.3.2. Market Dynamics for Restaurant-Owned Delivery
9.3.2.1. Drivers
9.3.2.2. Restraints
9.3.2.3. Opportunities
9.3.2.4. Trends
9.4. Crowdsourced Delivery
9.4.1. Vietnam Online Food Delivery Market, By Crowdsourced Delivery, By Country, 2017-2030 (US$ Mn)
9.4.2. Market Dynamics for Crowdsourced Delivery
9.4.2.1. Drivers
9.4.2.2. Restraints
9.4.2.3. Opportunities
9.4.2.4. Trends
10. Vietnam Online Food Delivery Market, By Cuisine & Food Types
10.1. Vietnam Online Food Delivery Market Overview, by Cuisine & Food Types
10.1.1. Vietnam Online Food Delivery Market Revenue Share, By Cuisine & Food Types, 2022 Vs 2030 (in %)
10.2. Local Vietnamese Cuisine
10.2.1. Vietnam Online Food Delivery Market, By Local Vietnamese Cuisine, By Country, 2017-2030 (US$ Mn)
10.2.2. Market Dynamics for Local Vietnamese Cuisine
10.2.2.1. Drivers
10.2.2.2. Restraints
10.2.2.3. Opportunities
10.2.2.4. Trends
10.3. International Cuisine
10.3.1. Vietnam Online Food Delivery Market, By International Cuisine, By Country, 2017-2030 (US$ Mn)
10.3.2. Market Dynamics for International Cuisine
10.3.2.1. Drivers
10.3.2.2. Restraints
10.3.2.3. Opportunities
10.3.2.4. Trends
10.4. Fast Food
10.4.1. Vietnam Online Food Delivery Market, By Fast Food, By Country, 2017-2030 (US$ Mn)
10.4.2. Market Dynamics for Fast Food
10.4.2.1. Drivers
10.4.2.2. Restraints
10.4.2.3. Opportunities
10.4.2.4. Trends
10.5. Specialty and Niche Food
10.5.1. Vietnam Online Food Delivery Market, By Specialty and Niche Food, By Country, 2017-2030 (US$ Mn)
10.5.2. Market Dynamics for Specialty and Niche Food
10.5.2.1. Drivers
10.5.2.2. Restraints
10.5.2.3. Opportunities
10.5.2.4. Trends
10.6. Grocery and Essentials Delivery
10.6.1. Vietnam Online Food Delivery Market, By Grocery and Essentials Delivery, By Country, 2017-2030 (US$ Mn)
10.6.2. Market Dynamics for Grocery and Essentials Delivery
10.6.2.1. Drivers
10.6.2.2. Restraints
10.6.2.3. Opportunities
10.6.2.4. Trends
11. Vietnam Online Food Delivery Market, By Meal Types
11.1. Vietnam Online Food Delivery Market Overview, by Meal Types
11.1.1. Vietnam Online Food Delivery Market Revenue Share, By Meal Types, 2022 Vs 2030 (in %)
11.2. Breakfast Delivery
11.2.1. Vietnam Online Food Delivery Market, By Breakfast Delivery, By Country, 2017-2030 (US$ Mn)
11.2.2. Market Dynamics for Breakfast Delivery
11.2.2.1. Drivers
11.2.2.2. Restraints
11.2.2.3. Opportunities
11.2.2.4. Trends
11.3. Lunch and Dinner Delivery
11.3.1. Vietnam Online Food Delivery Market, By Lunch and Dinner Delivery, By Country, 2017-2030 (US$ Mn)
11.3.2. Market Dynamics for Lunch and Dinner Delivery
11.3.2.1. Drivers
11.3.2.2. Restraints
11.3.2.3. Opportunities
11.3.2.4. Trends
11.4. Snacks and Desserts
11.4.1. Vietnam Online Food Delivery Market, By Snacks and Desserts, By Country, 2017-2030 (US$ Mn)
11.4.2. Market Dynamics for Snacks and Desserts
11.4.2.1. Drivers
11.4.2.2. Restraints
11.4.2.3. Opportunities
11.4.2.4. Trends
11.5. Party and Event Catering
11.5.1. Vietnam Online Food Delivery Market, By Party and Event Catering, By Country, 2017-2030 (US$ Mn)
11.5.2. Market Dynamics for Party and Event Catering
11.5.2.1. Drivers
11.5.2.2. Restraints
11.5.2.3. Opportunities
11.5.2.4. Trends
12. Vietnam Online Food Delivery Market, By Payment Models
12.1. Vietnam Online Food Delivery Market Overview, by Payment Models
12.1.1. Vietnam Online Food Delivery Market Revenue Share, By Payment Models, 2022 Vs 2030 (in %)
12.2. Prepaid
12.2.1. Vietnam Online Food Delivery Market, By Prepaid, By Country, 2017-2030 (US$ Mn)
12.2.2. Market Dynamics for Prepaid
12.2.2.1. Drivers
12.2.2.2. Restraints
12.2.2.3. Opportunities
12.2.2.4. Trends
12.3. Cash on Delivery
12.3.1. Vietnam Online Food Delivery Market, By Cash on Delivery, By Country, 2017-2030 (US$ Mn)
12.3.2. Market Dynamics for Cash on Delivery
12.3.2.1. Drivers
12.3.2.2. Restraints
12.3.2.3. Opportunities
12.3.2.4. Trends
13. Vietnam Online Food Delivery Market, By Subscription Services
13.1. Vietnam Online Food Delivery Market Overview, by Subscription Services
13.1.1. Vietnam Online Food Delivery Market Revenue Share, By Subscription Services, 2022 Vs 2030 (in %)
13.2. Meal Subscription Services
13.2.1. Vietnam Online Food Delivery Market, By Meal Subscription Services, By Country, 2017-2030 (US$ Mn)
13.2.2. Market Dynamics for Meal Subscription Services
13.2.2.1. Drivers
13.2.2.2. Restraints
13.2.2.3. Opportunities
13.2.2.4. Trends
13.3. Membership Programs
13.3.1. Vietnam Online Food Delivery Market, By Membership Programs, By Country, 2017-2030 (US$ Mn)
13.3.2. Market Dynamics for Membership Programs
13.3.2.1. Drivers
13.3.2.2. Restraints
13.3.2.3. Opportunities
13.3.2.4. Trends
14. Vietnam Online Food Delivery Market, By Customer Segments
14.1. Vietnam Online Food Delivery Market Overview, by Customer Segments
14.1.1. Vietnam Online Food Delivery Market Revenue Share, By Customer Segments, 2022 Vs 2030 (in %)
14.2. Individual Consumers
14.2.1. Vietnam Online Food Delivery Market, By Individual Consumers, By Country, 2017-2030 (US$ Mn)
14.2.2. Market Dynamics for Individual Consumers
14.2.2.1. Drivers
14.2.2.2. Restraints
14.2.2.3. Opportunities
14.2.2.4. Trends
14.3. Corporate and Office Catering
14.3.1. Vietnam Online Food Delivery Market, By Corporate and Office Catering, By Country, 2017-2030 (US$ Mn)
14.3.2. Market Dynamics for Corporate and Office Catering
14.3.2.1. Drivers
14.3.2.2. Restraints
14.3.2.3. Opportunities
14.3.2.4. Trends
14.4. Large Events and Functions
14.4.1. Vietnam Online Food Delivery Market, By Large Events and Functions, By Country, 2017-2030 (US$ Mn)
14.4.2. Market Dynamics for Large Events and Functions
14.4.2.1. Drivers
14.4.2.2. Restraints
14.4.2.3. Opportunities
14.4.2.4. Trends
15. Vietnam Online Food Delivery Market, By Tech & Features
15.1. Vietnam Online Food Delivery Market Overview, by Tech & Features
15.1.1. Vietnam Online Food Delivery Market Revenue Share, By Tech & Features, 2022 Vs 2030 (in %)
15.2. Mobile Apps
15.2.1. Vietnam Online Food Delivery Market, By Mobile Apps, By Country, 2017-2030 (US$ Mn)
15.2.2. Market Dynamics for Mobile Apps
15.2.2.1. Drivers
15.2.2.2. Restraints
15.2.2.3. Opportunities
15.2.2.4. Trends
15.3. Web-Based Platforms
15.3.1. Vietnam Online Food Delivery Market, By Web-Based Platforms, By Country, 2017-2030 (US$ Mn)
15.3.2. Market Dynamics for Web-Based Platforms
15.3.2.1. Drivers
15.3.2.2. Restraints
15.3.2.3. Opportunities
15.3.2.4. Trends
15.4. Advanced Features
15.4.1. Vietnam Online Food Delivery Market, By Advanced Features, By Country, 2017-2030 (US$ Mn)
15.4.2. Market Dynamics for Advanced Features
15.4.2.1. Drivers
15.4.2.2. Restraints
15.4.2.3. Opportunities
15.4.2.4. Trends
16. Company Profiles
16.1. Vietnammm.com (Takeaway.Com N.V.)
16.1.1. Company Overview
16.1.2. Products/Services Portfolio
16.1.3. Geographical Presence
16.1.4. SWOT Analysis
16.1.5. Financial Summary
16.1.5.1. Market Revenue and Net Profit (2019-2022)
16.1.5.2. Business Segment Revenue Analysis
16.1.5.3. Geographical Revenue Analysis
16.2. Eat.vn
16.3. Foody.vn
16.4. Now.vn
16.5. GrabFood
16.6. Baemin.vn
16.7. Others
17. Research Methodology
17.1. Research Methodology
17.2. Phase I – Secondary Research
17.3. Phase II – Data Modelling
17.3.1. Company Share Analysis Model
17.3.2. Revenue-Based Modelling
17.4. Phase III – Primary Research
17.5. Research Limitations
17.5.1. Assumptions

List of Figures
FIG. 1 Vietnam Online Food Delivery Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom Up Approach
FIG. 3 Vietnam Online Food Delivery Market Segmentation
FIG. 4 Vietnam Online Food Delivery Market, by Food Delivery Platforms, 2022 (US$ Mn)
FIG. 5 Vietnam Online Food Delivery Market, by Delivery Models, 2022 (US$ Mn)
FIG. 6 Vietnam Online Food Delivery Market, by Cuisine & Food Types, 2022 (US$ Mn)
FIG. 7 Vietnam Online Food Delivery Market, by Meal Types, 2022 (US$ Mn)
FIG. 8 Vietnam Online Food Delivery Market, by Payment Models, 2022 (US$ Mn)
FIG. 9 Vietnam Online Food Delivery Market, by Subscription Services, 2022 (US$ Mn)
FIG. 10 Vietnam Online Food Delivery Market, by Customer Segments, 2022 (US$ Mn)
FIG. 11 Vietnam Online Food Delivery Market, by Tech & Features, 2022 (US$ Mn)
FIG. 12 Vietnam Online Food Delivery Market, by Geography, 2022 (US$ Mn)
FIG. 13 Attractive Investment Proposition, by Food Delivery Platforms, 2022
FIG. 14 Attractive Investment Proposition, by Delivery Models, 2022
FIG. 15 Attractive Investment Proposition, by Cuisine & Food Types, 2022
FIG. 16 Attractive Investment Proposition, by Meal Types, 2022
FIG. 17 Attractive Investment Proposition, by Payment Models, 2022
FIG. 18 Attractive Investment Proposition, by Subscription Services, 2022
FIG. 19 Attractive Investment Proposition, by Customer Segments, 2022
FIG. 20 Attractive Investment Proposition, by Tech & Features, 2022
FIG. 21 Attractive Investment Proposition, by Geography, 2022
FIG. 22 Market Share Analysis of Key Vietnam Online Food Delivery Market Manufacturers, 2022
FIG. 23 Market Positioning of Key Vietnam Online Food Delivery Market Manufacturers, 2022
FIG. 24 Vietnam Online Food Delivery Market Value Contribution, By Food Delivery Platforms, 2022 & 2030 (Value %)
FIG. 25 Vietnam Online Food Delivery Market, by Aggregator Platforms, Value, 2017-2030 (US$ Mn)
FIG. 26 Vietnam Online Food Delivery Market, by Single-Restaurant Apps, Value, 2017-2030 (US$ Mn)
FIG. 27 Vietnam Online Food Delivery Market Value Contribution, By Delivery Models, 2022 & 2030 (Value %)
FIG. 28 Vietnam Online Food Delivery Market, by Food Aggregators, Value, 2017-2030 (US$ Mn)
FIG. 29 Vietnam Online Food Delivery Market, by Restaurant-Owned Delivery, Value, 2017-2030 (US$ Mn)
FIG. 30 Vietnam Online Food Delivery Market, by Crowdsourced Delivery, Value, 2017-2030 (US$ Mn)
FIG. 31 Vietnam Online Food Delivery Market Value Contribution, By Cuisine & Food Types, 2022 & 2030 (Value %)
FIG. 32 Vietnam Online Food Delivery Market, by Local Vietnamese Cuisine, Value, 2017-2030 (US$ Mn)
FIG. 33 Vietnam Online Food Delivery Market, by International Cuisine, Value, 2017-2030 (US$ Mn)
FIG. 34 Vietnam Online Food Delivery Market, by Fast Food, Value, 2017-2030 (US$ Mn)
FIG. 35 Vietnam Online Food Delivery Market, by Specialty and Niche Food, Value, 2017-2030 (US$ Mn)
FIG. 36 Vietnam Online Food Delivery Market, by Grocery and Essentials Delivery, Value, 2017-2030 (US$ Mn)
FIG. 37 Vietnam Online Food Delivery Market Value Contribution, By Meal Types, 2022 & 2030 (Value %)
FIG. 38 Vietnam Online Food Delivery Market, by Breakfast Delivery, Value, 2017-2030 (US$ Mn)
FIG. 39 Vietnam Online Food Delivery Market, by Lunch and Dinner Delivery, Value, 2017-2030 (US$ Mn)
FIG. 40 Vietnam Online Food Delivery Market, by Snacks and Desserts, Value, 2017-2030 (US$ Mn)
FIG. 41 Vietnam Online Food Delivery Market, by Party and Event Catering, Value, 2017-2030 (US$ Mn)
FIG. 42 Vietnam Online Food Delivery Market Value Contribution, By Payment Models, 2022 & 2030 (Value %)
FIG. 43 Vietnam Online Food Delivery Market, by Prepaid, Value, 2017-2030 (US$ Mn)
FIG. 44 Vietnam Online Food Delivery Market, by Cash on Delivery, Value, 2017-2030 (US$ Mn)
FIG. 45 Vietnam Online Food Delivery Market Value Contribution, By Subscription Services, 2022 & 2030 (Value %)
FIG. 46 Vietnam Online Food Delivery Market, by Meal Subscription Services, Value, 2017-2030 (US$ Mn)
FIG. 47 Vietnam Online Food Delivery Market, by Membership Programs, Value, 2017-2030 (US$ Mn)
FIG. 48 Vietnam Online Food Delivery Market Value Contribution, By Customer Segments, 2022 & 2030 (Value %)
FIG. 49 Vietnam Online Food Delivery Market, by Individual Consumers, Value, 2017-2030 (US$ Mn)
FIG. 50 Vietnam Online Food Delivery Market, by Corporate and Office Catering, Value, 2017-2030 (US$ Mn)
FIG. 51 Vietnam Online Food Delivery Market, by Large Events and Functions, Value, 2017-2030 (US$ Mn)
FIG. 52 Vietnam Online Food Delivery Market Value Contribution, By Tech & Features, 2022 & 2030 (Value %)
FIG. 53 Vietnam Online Food Delivery Market, by Mobile Apps, Value, 2017-2030 (US$ Mn)
FIG. 54 Vietnam Online Food Delivery Market, by Web-Based Platforms, Value, 2017-2030 (US$ Mn)
FIG. 55 Vietnam Online Food Delivery Market, by Advanced Features, Value, 2017-2030 (US$ Mn)
List of Tables
TABLE 1 Market Snapshot: Vietnam Online Food Delivery Market
TABLE 2 Vietnam Online Food Delivery Market: Market Drivers Impact Analysis
TABLE 3 Vietnam Online Food Delivery Market: Market Restraints Impact Analysis
TABLE 4 Vietnam Online Food Delivery Market, by Competitive Benchmarking, 2022
TABLE 5 Vietnam Online Food Delivery Market, by Geographical Presence Analysis, 2022
TABLE 6 Vietnam Online Food Delivery Market, by Key Strategies Analysis, 2022
TABLE 7 Vietnam Online Food Delivery Market, by Aggregator Platforms, By Country, 2017-2022 (US$ Mn)
TABLE 8 Vietnam Online Food Delivery Market, by Aggregator Platforms, By Country, 2023-2030 (US$ Mn)
TABLE 9 Vietnam Online Food Delivery Market, by Single-Restaurant Apps, By Country, 2017-2022 (US$ Mn)
TABLE 10 Vietnam Online Food Delivery Market, by Single-Restaurant Apps, By Country, 2023-2030 (US$ Mn)
TABLE 11 Vietnam Online Food Delivery Market, by Food Aggregators, By Country, 2017-2022 (US$ Mn)
TABLE 12 Vietnam Online Food Delivery Market, by Food Aggregators, By Country, 2023-2030 (US$ Mn)
TABLE 13 Vietnam Online Food Delivery Market, by Restaurant-Owned Delivery, By Country, 2017-2022 (US$ Mn)
TABLE 14 Vietnam Online Food Delivery Market, by Restaurant-Owned Delivery, By Country, 2023-2030 (US$ Mn)
TABLE 15 Vietnam Online Food Delivery Market, by Crowdsourced Delivery, By Country, 2017-2022 (US$ Mn)
TABLE 16 Vietnam Online Food Delivery Market, by Crowdsourced Delivery, By Country, 2023-2030 (US$ Mn)
TABLE 17 Vietnam Online Food Delivery Market, by Local Vietnamese Cuisine, By Country, 2017-2022 (US$ Mn)
TABLE 18 Vietnam Online Food Delivery Market, by Local Vietnamese Cuisine, By Country, 2023-2030 (US$ Mn)
TABLE 19 Vietnam Online Food Delivery Market, by International Cuisine, By Country, 2017-2022 (US$ Mn)
TABLE 20 Vietnam Online Food Delivery Market, by International Cuisine, By Country, 2023-2030 (US$ Mn)
TABLE 21 Vietnam Online Food Delivery Market, by Fast Food, By Country, 2017-2022 (US$ Mn)
TABLE 22 Vietnam Online Food Delivery Market, by Fast Food, By Country, 2023-2030 (US$ Mn)
TABLE 23 Vietnam Online Food Delivery Market, by Specialty and Niche Food, By Country, 2017-2022 (US$ Mn)
TABLE 24 Vietnam Online Food Delivery Market, by Specialty and Niche Food, By Country, 2023-2030 (US$ Mn)
TABLE 25 Vietnam Online Food Delivery Market, by Grocery and Essentials Delivery, By Country, 2017-2022 (US$ Mn)
TABLE 26 Vietnam Online Food Delivery Market, by Grocery and Essentials Delivery, By Country, 2023-2030 (US$ Mn)
TABLE 27 Vietnam Online Food Delivery Market, by Breakfast Delivery, By Country, 2017-2022 (US$ Mn)
TABLE 28 Vietnam Online Food Delivery Market, by Breakfast Delivery, By Country, 2023-2030 (US$ Mn)
TABLE 29 Vietnam Online Food Delivery Market, by Lunch and Dinner Delivery, By Country, 2017-2022 (US$ Mn)
TABLE 30 Vietnam Online Food Delivery Market, by Lunch and Dinner Delivery, By Country, 2023-2030 (US$ Mn)
TABLE 31 Vietnam Online Food Delivery Market, by Snacks and Desserts, By Country, 2017-2022 (US$ Mn)
TABLE 32 Vietnam Online Food Delivery Market, by Snacks and Desserts, By Country, 2023-2030 (US$ Mn)
TABLE 33 Vietnam Online Food Delivery Market, by Party and Event Catering, By Country, 2017-2022 (US$ Mn)
TABLE 34 Vietnam Online Food Delivery Market, by Party and Event Catering, By Country, 2023-2030 (US$ Mn)
TABLE 35 Vietnam Online Food Delivery Market, by Prepaid, By Country, 2017-2022 (US$ Mn)
TABLE 36 Vietnam Online Food Delivery Market, by Prepaid, By Country, 2023-2030 (US$ Mn)
TABLE 37 Vietnam Online Food Delivery Market, by Cash on Delivery, By Country, 2017-2022 (US$ Mn)
TABLE 38 Vietnam Online Food Delivery Market, by Cash on Delivery, By Country, 2023-2030 (US$ Mn)
TABLE 39 Vietnam Online Food Delivery Market, by Meal Subscription Services, By Country, 2017-2022 (US$ Mn)
TABLE 40 Vietnam Online Food Delivery Market, by Meal Subscription Services, By Country, 2023-2030 (US$ Mn)
TABLE 41 Vietnam Online Food Delivery Market, by Membership Programs, By Country, 2017-2022 (US$ Mn)
TABLE 42 Vietnam Online Food Delivery Market, by Membership Programs, By Country, 2023-2030 (US$ Mn)
TABLE 43 Vietnam Online Food Delivery Market, by Individual Consumers, By Country, 2017-2022 (US$ Mn)
TABLE 44 Vietnam Online Food Delivery Market, by Individual Consumers, By Country, 2023-2030 (US$ Mn)
TABLE 45 Vietnam Online Food Delivery Market, by Corporate and Office Catering, By Country, 2017-2022 (US$ Mn)
TABLE 46 Vietnam Online Food Delivery Market, by Corporate and Office Catering, By Country, 2023-2030 (US$ Mn)
TABLE 47 Vietnam Online Food Delivery Market, by Large Events and Functions, By Country, 2017-2022 (US$ Mn)
TABLE 48 Vietnam Online Food Delivery Market, by Large Events and Functions, By Country, 2023-2030 (US$ Mn)
TABLE 49 Vietnam Online Food Delivery Market, by Mobile Apps, By Country, 2017-2022 (US$ Mn)
TABLE 50 Vietnam Online Food Delivery Market, by Mobile Apps, By Country, 2023-2030 (US$ Mn)
TABLE 51 Vietnam Online Food Delivery Market, by Web-Based Platforms, By Country, 2017-2022 (US$ Mn)
TABLE 52 Vietnam Online Food Delivery Market, by Web-Based Platforms, By Country, 2023-2030 (US$ Mn)
TABLE 53 Vietnam Online Food Delivery Market, by Advanced Features, By Country, 2017-2022 (US$ Mn)
TABLE 54 Vietnam Online Food Delivery Market, by Advanced Features, By Country, 2023-2030 (US$ Mn)
TABLE 55 Vietnam Online Food Delivery Market, by Food Delivery Platforms, 2017-2022 (US$ Mn)
TABLE 56 Vietnam Online Food Delivery Market, by Food Delivery Platforms, 2023-2030 (US$ Mn)
TABLE 57 Vietnam Online Food Delivery Market, by Delivery Models, 2017-2022 (US$ Mn)
TABLE 58 Vietnam Online Food Delivery Market, by Delivery Models, 2023-2030 (US$ Mn)
TABLE 59 Vietnam Online Food Delivery Market, by Cuisine & Food Types, 2017-2022 (US$ Mn)
TABLE 60 Vietnam Online Food Delivery Market, by Cuisine & Food Types, 2023-2030 (US$ Mn)
TABLE 61 Vietnam Online Food Delivery Market, by Meal Types, 2017-2022 (US$ Mn)
TABLE 62 Vietnam Online Food Delivery Market, by Meal Types, 2023-2030 (US$ Mn)
TABLE 63 Vietnam Online Food Delivery Market, by Payment Models, 2017-2022 (US$ Mn)
TABLE 64 Vietnam Online Food Delivery Market, by Payment Models, 2023-2030 (US$ Mn)
TABLE 65 Vietnam Online Food Delivery Market, by Subscription Services, 2017-2022 (US$ Mn)
TABLE 66 Vietnam Online Food Delivery Market, by Subscription Services, 2023-2030 (US$ Mn)
TABLE 67 Vietnam Online Food Delivery Market, by Customer Segments, 2017-2022 (US$ Mn)
TABLE 68 Vietnam Online Food Delivery Market, by Customer Segments, 2023-2030 (US$ Mn)
TABLE 69 Vietnam Online Food Delivery Market, by Tech & Features, 2017-2022 (US$ Mn)
TABLE 70 Vietnam Online Food Delivery Market, by Tech & Features, 2023-2030 (US$ Mn)

What is the current size of the Vietnam online food delivery market?

The Vietnam online food delivery market was valued at USD 1954.8 Million in 2022.

What is the expected growth rate of the Vietnam online food delivery market between 2023 and 2030?

The Vietnam online food delivery market will likely grow at a CAGR of 16.2% between 2023 and 2030, reaching USD 6497.6 Million in 2030.

Which segment is leading the market share in terms of delivery models?

Food aggregators are the leading segment by delivery models, holding over 40% share in value in 2022.

Which meal type segment governs demand for the Vietnam online food delivery market?

The lunch & dinner delivery segment governs demand for the Vietnam online food delivery market, holding a massive share of over 32% in 2022.

Which subscription services segment will post the highest CAGR in the forecast period?

The membership programs segment will post the highest CAGR in the projection period.

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