Water Purifier Market By Type (RO Water Purifiers, UV Water Purifiers, Gravity-Based Water Purifiers), By End-Use (Residential, Commercial, Industrial), By Sales Channel(Direct Retail, On-Line Retail) - Growth, Future Prospects And Competitive Analysis 2015 – 2025

The market for water purifiers is poised to witness healthy growth worldwide during the forecast period of 2017–2025. Water purifiers are fast gaining popularity among consumers worldwide, mostly owing to the rising incidences of waterborne diseases. The disposal of industrial and agricultural waste in rivers and other sources of drinking water has increased the incidence of waterborne diseases. This, coupled with rising awareness regarding health hazards pertaining to untreated water, bodes well for market growth. In addition, a revival of the real estate industry following the bleak economic conditions prevalent during the economic recession is expected to augment the number of residential units, thereby driving fresh installations of water purifiers. All these factors are expected to contribute to a compounded annual growth rate (CAGR) of 9.2% during the forecast period of 2017–2025.

1.1 Report Scope

This report analyses the global water purifier market in terms of product type, end-use application, sales channel, and geographical distribution. On the basis of product type, the global water purifier market is segmented into UV water purifiers, RO water purifiers, and gravity-based water purifiers. Similarly, on the basis of end-user, the global water purifier market is further classified into residential, industrial, and commercial segments. Furthermore, based on sales channels, the water purifier market is classified into direct retail channels and online sales channels. The geographical distribution of the global water purifier market considered in this study encompasses regional markets such as North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.

1.2 Report Description

Purpose of the Report

The purpose of this strategic research study titled "Global Water Purifier Market: Growth, Share, Opportunities, and Competitive Analysis, 2017–2025" is to offer industry investors, company executives, and industry participants in-depth insights to enable them to make informed strategic decisions related to the opportunities in the global water purifier industry.

Target Audience

• Industry Investors
• Water Purifier Manufacturers
• Distributors and Retailers
• End-users

The intensity of competition among manufacturers is relatively high as domestic brands are coming up with high-quality purifier variants at much lower prices. Based on product type,

The global water purifier market is segmented into the following categories:

• RO water purifiers
• UV water purifiers
• Gravity-based Purifiers

 In 2015, RO water purifiers were the largest product segment in terms of both revenue and volume. The segment accounted for over 46 percent of the global market's revenue worldwide. The reverse osmosis technology used in RO water purifiers reduces relatively more contaminants than other product variants (UV water purifiers and gravity-based water purifiers). In addition to contaminant reduction, RO water purifiers also eliminate turbidity, thereby ensuring good quality. All these factors have contributed to increased demand for RO water purifiers across the globe. The trend is expected to continue as demand for RO water purifiers is expected to remain relatively stable.

On the basis of end-use, the water purifier market is categorized into the following segments:

• Residential
• Commercial
• Industrial

In 2015, the residential segment accounted for the majority of the global market's revenue share. The segment also accounted for around two-thirds of the water purifier market's revenue worldwide. The rising population and consequent increase in the number of residential units, particularly in emerging economies such as Asia Pacific, Latin America, and the Middle East, are expected to drive demand for residential water purifiers. On the other hand, commercial and industrial end-use segments are expected to witness regulated growth over the forecast period of 2017–2025. The commercial segment covers water purifiers used in restaurants, hotels, commercial complexes, business buildings, and schools, among others. The economic development resulting in the growth of commercial real estate is expected to drive demand for water purifiers in the commercial segment.

On the basis of geography, the global market for water purifiers is segmented into the following regions and countries:

• North America
• U.S.
• rest of North America
• Europe
• U.K.
• France
• Germany
• Rest of Europe
• Asia Pacific
• Japan
• China
• India
• Rest of Asia Pacific
• Rest of the World
• Latin America
• Middle East and Africa

In terms of revenue and shipment, Asia Pacific dominated the water purifier market in 2015. The region accounted for over half of the global market revenue in the same year. China and India are Asia Pacific's most profitable individual water purifier markets. The trend is expected to continue, and the region is presumed to retain its dominant position by 2025. The growth in the region is reflective of the economic development and consequent infrastructural growth in both residential and commercial spaces. Therefore, an increasing number of residential and commercial projects are expected to trigger new water purifier installations in the region. The demand for water purifiers in developed economies like North America and Europe is expected to remain fairly steady during the forecast period of 2017–2025.

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