Water Purifier Market

Market Insights

The market for water purifiers is poised to witness healthy growth worldwide during the forecast period of 2017–2025. Water purifiers are fast gaining popularity among consumers worldwide, mostly owing to the rising incidences of waterborne diseases. The disposal of industrial and agricultural waste in rivers and other sources of drinking water has increased the incidence of waterborne diseases. This, coupled with rising awareness regarding health hazards pertaining to untreated water, bodes well for market growth. In addition, a revival of the real estate industry following the bleak economic conditions prevalent during the economic recession is expected to augment the number of residential units, thereby driving fresh installations of water purifiers. All these factors are expected to contribute to a compounded annual growth rate (CAGR) of 9.2% during the forecast period of 2017–2025.

1.1 Report Scope

This report analyses the global water purifier market in terms of product type, end-use application, sales channel, and geographical distribution. On the basis of product type, the global water purifier market is segmented into UV water purifiers, RO water purifiers, and gravity-based water purifiers. Similarly, on the basis of end-user, the global water purifier market is further classified into residential, industrial, and commercial segments. Furthermore, based on sales channels, the water purifier market is classified into direct retail channels and online sales channels. The geographical distribution of the global water purifier market considered in this study encompasses regional markets such as North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.

1.2 Report Description

Purpose of the Report

The purpose of this strategic research study titled “Global Water Purifier Market: Growth, Share, Opportunities, and Competitive Analysis, 2017–2025” is to offer industry investors, company executives, and industry participants in-depth insights to enable them to make informed strategic decisions related to the opportunities in the global water purifier industry.

Target Audience

• Industry Investors
• Water Purifier Manufacturers
• Distributors and Retailers
• End-users

The intensity of competition among manufacturers is relatively high as domestic brands are coming up with high-quality purifier variants at much lower prices. Based on product type,

The global water purifier market is segmented into the following categories:

• RO water purifiers
• UV water purifiers
• Gravity-based Purifiers

 In 2015, RO water purifiers were the largest product segment in terms of both revenue and volume. The segment accounted for over 46 percent of the global market’s revenue worldwide. The reverse osmosis technology used in RO water purifiers reduces relatively more contaminants than other product variants (UV water purifiers and gravity-based water purifiers). In addition to contaminant reduction, RO water purifiers also eliminate turbidity, thereby ensuring good quality. All these factors have contributed to increased demand for RO water purifiers across the globe. The trend is expected to continue as demand for RO water purifiers is expected to remain relatively stable.

On the basis of end-use, the water purifier market is categorized into the following segments:

• Residential
• Commercial
• Industrial

In 2015, the residential segment accounted for the majority of the global market’s revenue share. The segment also accounted for around two-thirds of the water purifier market’s revenue worldwide. The rising population and consequent increase in the number of residential units, particularly in emerging economies such as Asia Pacific, Latin America, and the Middle East, are expected to drive demand for residential water purifiers. On the other hand, commercial and industrial end-use segments are expected to witness regulated growth over the forecast period of 2017–2025. The commercial segment covers water purifiers used in restaurants, hotels, commercial complexes, business buildings, and schools, among others. The economic development resulting in the growth of commercial real estate is expected to drive demand for water purifiers in the commercial segment.

On the basis of geography, the global market for water purifiers is segmented into the following regions and countries:

• North America
  • US.
  • Canada
• Europe
  • Germany
  • France
  • UK.
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • South-east Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC Countries
  • South Africa
  • Rest of the Middle East and Africa

In terms of revenue and shipment, Asia Pacific dominated the water purifier market in 2015. The region accounted for over half of the global market revenue in the same year. China and India are Asia Pacific’s most profitable individual water purifier markets. The trend is expected to continue, and the region is presumed to retain its dominant position by 2025. The growth in the region is reflective of the economic development and consequent infrastructural growth in both residential and commercial spaces. Therefore, an increasing number of residential and commercial projects are expected to trigger new water purifier installations in the region. The demand for water purifiers in developed economies like North America and Europe is expected to remain fairly steady during the forecast period of 2017–2025.

1. Preface
1.1. Report Scope and Description
1.2. Research Methodology
1.2.1. Phase I-Secondary Research
1.2.2. Phase II-Primary Research
1.2.3. Phase II-Expert Panel Review
1.2.4. Assumptions
1.2.5. Approach Adopted

2. Executive Summary
2.1. Global Water Purifier Market Snapshot

3. Global Water Purifier Market Analysis
3.1. Global Water Purifier Market Overview
3.2. Market Inclination Insights
3.2.1. Recent Trends
3.2.2. Future Outlook
3.3. Market Dynamics
3.3.1. Market Drivers
3.3.2. Market Challenges
3.4. See-Saw Analysis
3.5. Value Chain Analysis
3.6. Attractive Investment Proposition
3.7. Market Positioning of Key Industry Participants
3.7.1. Major Strategies Adopted
3.7.2. Analyst Recommendations

4. Global Water Purifier Market Revenue, By Type , 2015 – 2025 (US$ Bn)
4.1. Market Analysis
4.2. RO Water Purifiers
4.3. UV Water Purifiers
4.4. Gravity-based Water Purifiers

5. Global Water Purifier Market Revenue, By End-use Application , 2015 – 2025 (US$ Bn)
5.1. Pac-Man Analysis
5.2. Residential
5.3. Commercial
5.4. Industrial

6. Global Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
6.1. Pac-Man Analysis
6.2. Direct Retail
6.3. On-line Retail

7. North America Water Purifier Market Analysis, 2015 – 2025 (US$ Bn)
7.1. North America Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
7.1.1. RO Water Purifiers
7.1.2. UV Water Purifiers
7.1.3. Gravity-based Water Purifiers
7.2. North America Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
7.2.1. Residential
7.2.2. Commercial
7.2.3. Industrial
7.3. North America Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
7.3.1. Direct Retail
7.3.2. On-line Retail
7.4. North America Water Purifier Market Revenue, By Country, 2015 – 2025 (US$ Bn)
7.4.1. U.S.
7.4.1.1. U.S. Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
7.4.1.2. U.S. Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
7.4.1.3. U.S. Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
7.4.2. Canada
7.4.2.1. Canada Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
7.4.2.2. Canada Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
7.4.2.3. Canada Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)

8. Europe Water Purifier Market Analysis, 2015 – 2025 (US$ Bn)
8.1. Europe Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
8.1.1. RO Water Purifiers
8.1.2. UV Water Purifiers
8.1.3. Gravity-based Water Purifiers
8.2. Europe Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
8.2.1. Residential
8.2.2. Commercial
8.2.3. Industrial
8.3. Europe Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
8.3.1. Direct Retail
8.3.2. On-line Retail
8.4. Europe Water Purifier Market Revenue, By Region, 2015 – 2025 (US$ Bn)
8.4.1. U.K.
8.4.1.1. U.K. Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
8.4.1.2. U.K. Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
8.4.1.3. U.K. Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
8.4.2. Germany
8.4.2.1. Germany Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
8.4.2.2. Germany Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
8.4.2.3. Germany Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
8.4.3. France
8.4.3.1. France Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
8.4.3.2. France Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
8.4.3.3. France Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
8.4.4. Rest of Europe
8.4.4.1. Rest of Europe Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
8.4.4.2. Rest of Europe Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
8.4.4.3. Rest of Europe Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)

9. Asia Pacific Water Purifier Market Analysis, 2015 – 2025 (US$ Bn)
9.1. Asia Pacific Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
9.1.1. RO Water Purifiers
9.1.2. UV Water Purifiers
9.1.3. Gravity-based Water Purifiers
9.2. Asia Pacific Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
9.2.1. Residential
9.2.2. Commercial
9.2.3. Industrial
9.3. Asia Pacific Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
9.3.1. Direct Retail
9.3.2. On-line Retail
9.4. Asia Pacific Water Purifier Market Revenue, By Country, 2015 – 2025 (US$ Bn)
9.4.1. Japan
9.4.1.1. Japan Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
9.4.1.2. Japan Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
9.4.1.3. Japan Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
9.4.2. China
9.4.2.1. China Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
9.4.2.2. China Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
9.4.2.3. China Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
9.4.3. India
9.4.3.1. India Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
9.4.3.2. India Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
9.4.3.3. India Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
9.4.4. Rest of Asia Pacific
9.4.4.1. Rest of Asia Pacific Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
9.4.4.2. Rest of Asia Pacific Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
9.4.4.3. Rest of Asia Pacific Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)

10. Rest of World Water Purifier Market Analysis, 2015 – 2025 (US$ Bn)
10.1. Rest of World Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
10.1.1. RO Water Purifiers
10.1.2. UV Water Purifiers
10.1.3. Gravity-based Water Purifiers
10.2. Rest of World Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
10.2.1. Residential
10.2.2. Commercial
10.2.3. Industrial
10.3. Rest of World Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
10.3.1. Direct Retail
10.3.2. On-line Retail
10.4. Rest of World Water Purifier Market Revenue, By Region, 2015 – 2025 (US$ Bn)
10.4.1. Latin America
10.4.1.1. Latin America Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
10.4.1.2. Latin America Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
10.4.1.3. Latin America Pacific Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
10.4.2. Middle-East and Africa
10.4.2.1. Middle-East and Africa Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
10.4.2.2. Middle-East and Africa Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
10.4.2.3. Middle-East and Africa Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)

11. Company Profiles
11.1. Koninklijke Philips N.V.
11.2. Panasonic Corporation
11.3. Pentair Residential Filtration, LLC.
11.4. Eureka Forbes
11.5. Kent RO Systems Ltd.
11.6. Brita GmbH
11.7. A.O Smith Corp. (Aquasana, Inc.)
11.8. Amway
11.9. Hindustan Unilever
11.10. Whirlpool Corporation
11.11. Aquafresh
11.12. Culligan International Company

List of Figures

FIG. 1 Global Water Purifier: Market SegResidentialtation
FIG. 2 Global Water Purifier Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global Water Purifier Market, By Type, 2015 (US$ Bn)
FIG. 5 Global Water Purifier Market, By End-use Application, 2015 (US$ Bn)
FIG. 6 Global Water Purifier Market, By Sales Channel, 2015 (US$ Bn)
FIG. 7 Global Water Purifier Market, By Geography, 2015 (US$ Bn)
FIG. 8 Global Water Purifier Market Revenue and Growth, 2015 – 2025, (US$ Bn and % Y-o-Y)
FIG. 9 See-Saw Analysis : Global Water Purifier Market
FIG. 10 Value Chain Analysis: Global Water Purifier Industry
FIG. 11 Market Positioning of Key Industry Participants, 2015
FIG. 12 Global Water Purifier Market Revenue Contribution, By Type, 2016 & 2025 (Value %)
FIG. 13 Global RO Water Purifier Market Revenue and Growth, 2015 – 2025, (US$ Bn)
FIG. 14 Global UV Water Purifier Market Revenue and Growth, 2015 – 2025, (US$ Bn)
FIG. 15 Global Gravity-based Water Purifier Market Revenue and Growth, 2015 – 2025, (US$ Bn)
FIG. 16 Global Water Purifier Market Revenue Contribution, By End-use Application, 2015 & 2025 (Value %)
FIG. 17 Global Residential Water Purifier Market Revenue and Growth, 2015 – 2025, (US$ Bn)
FIG. 18 Global Commercial Water Purifier Market Revenue and Growth, 2015 – 2025, (US$ Bn)
FIG. 19 Global Industrial Water Purifier Market Revenue and Growth, 2015 – 2025, (US$ Bn)
FIG. 20 Global Water Purifier Market Revenue Contribution, By Sales Channel, 2015 & 2025 (US$ Bn)
FIG. 21 Global Water Purifier Market Revenue and Growth for Direct Retail Channel, 2015 – 2025, (US$ Bn)
FIG. 22 Global Water Purifier Market Revenue and Growth for On-line Retail Channel, 2015 – 2025, (US$ Bn)
FIG. 23 North America Water Purifier Market Revenue and Growth, 2015 – 2025, (US$ Bn) (Y-o-Y %)
FIG. 24 Europe Water Purifier Market Revenue and Growth, 2015 – 2025, (US$ Bn) (Y-o-Y %)
FIG. 25 Asia Pacific Water Purifier Market Revenue and Growth, 2015 – 2025, (US$ Bn) (Y-o-Y %)
FIG. 26 RoW Water Purifier Market Revenue and Growth, 2015– 2025, (US$ Bn) (Y-o-Y %)

List of Tables

TABLE 1 Market Snapshot: Global Water Purifier Market
TABLE 2 Evolution of Water Purifier
TABLE 3 Impact Indicators
TABLE 4 Impact Analysis of Drivers and Restraints
TABLE 5 North America Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 6 North America Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
TABLE 7 North America Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
TABLE 8 North America Water Purifier Market Revenue, By Country, 2015 – 2025 (US$ Bn)
TABLE 9 U.S. Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 10 U.S. Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
TABLE 11 U.S. Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
TABLE 12 Canada Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 13 Canada Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
TABLE 14 Canada Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
TABLE 15 Europe Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 16 Europe Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
TABLE 17 Europe Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
TABLE 18 Europe Water Purifier Market Revenue, By Country, 2015 – 2025 (US$ Bn)
TABLE 19 U.K. Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 20 U.K. Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
TABLE 21 U.K. Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
TABLE 22 France Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 23 France Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
TABLE 24 France Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
TABLE 25 Germany Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 26 Germany Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
TABLE 27 Germany Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
TABLE 28 Rest of Europe Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 29 Rest of Europe Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
TABLE 30 Rest of Europe Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
TABLE 31 Asia Pacific Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 32 Asia Pacific Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
TABLE 33 Asia Pacific Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
TABLE 34 Asia Pacific Water Purifier Market Revenue, By Country, 2015 – 2025 (US$ Bn)
TABLE 35 China Water Purifier Market Revenue, By Type, 2015- 2025 (US$ Bn)
TABLE 36 China Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
TABLE 37 China Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
TABLE 38 Japan Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 39 Japan Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
TABLE 40 Japan Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
TABLE 41 India Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 42 India Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
TABLE 43 India Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
TABLE 44 Rest of Asia Pacific Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 45 Rest of Asia Pacifc Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
TABLE 46 Rest of Asia Pacifc Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
TABLE 47 Rest of World Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 48 Rest of World Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
TABLE 49 Rest of World Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
TABLE 50 Rest of World Water Purifier Market Revenue, By Region, 2015 – 2025 (US$ Bn)
TABLE 51 Latin America Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 52 Latin America Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
TABLE 53 Latin America Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
TABLE 54 Middle-East and Africa Water Purifier Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 55 Middle-East Water Purifier Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
TABLE 56 Middle-East and Africa Water Purifier Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)