+91-8668442535
Home / Agriculture / Wheatgrass

Wheatgrass Products Market By type (Juice, Powder) By Nature (Natural, Organic) By End-use Application (Industrial, Household) - Growth, Share, Opportunities & Competitive Analysis, 2016 - 2028

About this report

The global wheatgrass products market report explores the critical analysis of the industry using key parameters. The report consists of investment strategies, the need for investments in the Wheatgrass Products industry, and the multiple benefits for the investors. Importantly, this report sets out major changes in the global technical regulations for the wheatgrass products industry, as well as how economic and non-economic barriers are helping the wheatgrass products market growth. Moreover, the report analyses the global, regional, and country-level historic and forecasted market size. The report also provides a comprehensive analysis of key investment propositions, demand and supply gap, competitors positioning, STAR analysis, SRC analysis, and Tornado analysis. Key technological developments and other analyses such as porter's five forces analysis, PESTEL analysis, value chain analysis, etc.

wheatgrass-products-market

Key Highlights of the report

How are the major segments performing in the Wheatgrass Products Market?

In 2021, the powder was the leading type segment due to its superior taste and easy use. The powder is also used in nutraceuticals in the food and beverage sectors. This factor is due to increased market growth.

In 2021, the organic category led the wheatgrass products market. Increasing demand due to preference for good health products, and consumers easily pay the price for organic products.

In 2021, the household segment in end-use application mode led the market as it is easy to use for the consumer and is growing in demand. These factors are contributing to the segment's expansion.

In 2021, the bottles segment predicted the growth of the wheatgrass products market due to manufacturers focusing on securing the use of eco-friendly packaging material and the high tendency among customers to purchase wheatgrass products.

In 2021, B2C was the leading distribution channel segment in the wheatgrass products market because the product is offered as per user need at best in price is expected to increase the demand.

Which region dominated the Wheatgrass Products Market?

In 2021, North America dominated the highest market share in the global wheatgrass products market. North America has a growing demand for organic wheatgrass products. Due to the increasing health-aware population and the toward functional food and beverages. Moreover, the growth of the wheatgrass products market in North America is increasing the demand for wheatgrass products in this region due to wheat production. Furthermore, demand for plant-based products is increasing for consumers in U.S and Canada.

What is the competitive environment of the Wheatgrass Products Market?

The wheatgrass products industry's competitive environment offers information on the total economic profit made by suppliers and businesses, the sales and revenues produced in this sector, the wheatgrass products market share globally, the business organization overview, the introduction of new products, and the opportunities for the wheatgrass products market.

Executive Summary

What are all product launches being launched in the Wheatgrass Products Market?

Manufacturers focus on new product developments and product launches in the wheatgrass market. For instance, in March 2021, JIVO wellness launched a new product line, including muesli munch, basmati rice, wheatgrass summer drinks, and choco flakes. In addition, the company collaborated with various superstores and e-commerce platforms to increase its revenue. Similarly, in November 2020, Grov Technologies announced its innovation in environmentally controlled agriculture for crops and herbs, including wheatgrass. The system includes automated indoor growing systems for feed applications.

Which are the key investments by the Wheatgrass Products Industry Market players?

Wheatgrass products have been used in various industries thanks to their exceptional flexibility and capacity to be adaptable in any setting. Various investments are made among the key player. For instance, in December 2020, Fast&Up, a Switzerland-based company, expanded its market presence in India in the plant-based nutrition industry. The company offers three products in the current scenario: wheatgrass, joint care, and energy superfood.

Some of the major players in the wheatgrass products market are Now Foods, Synergy Natural, Dynamic Greens wheatgrass Juice, Navitas Organics, My protein, Pines International, Inc., Herbco International Inc, Nutriblade, Girmes Wheatgrass, E-Phamax, Terrasoul Superfoods, Naturya, ABE'S Organics, Nature Bell, Amazing Grass, and Dr. Berg.

What are the Major Driving Factors for the Wheatgrass Products Market?

The rising demand for clean label components drives the wheatgrass products market to grow. The major factors of the wheatgrass products market are the stable growth in the global population and the growth of the market due to the population using wheatgrass products for blood circulation and other health problems. The problem of diabetes is increased across the globe. Wheatgrass powder is used for diabetes treatment and has anti-diabetic properties that help control sugar levels. These factors are expected to grow the wheatgrass products market. Furthermore, some restaurants and cafés include varieties of nutritional foods such as wheatgrass in their menus and the growth of the wheatgrass production market.

What are the Major Risks for the Wheatgrass Products Market?

The production of wheatgrass requires a high cost is hampered the market growth. The changing regulations in the wheatgrass market impact the market's present and future trends. Furthermore, the negatively affected covid-19 on the supply chain and production will hinder the wheatgrass production market. These factors are impacted hamper the wheatgrass production market growth.

Which is the key End-user in the Market Wheatgrass Products Market?

The distribution channel is classified into B2B and B2C. the B2C segment is dominated by the Wheatgrass Products market in 2021. Due to the increasing population of the industrial sector, B2C have expected to grow. The product is offered as per the user's need at the best price, and these channels provide brands of products and manufacturers in supermarkets and hypermarkets. Furthermore, online sales channels help improve the supply chain, reducing costs to the manufacturers. These factors are expected to grow the wheatgrass production market.

How is the Wheatgrass Products Market performing in regions?

In 2021, North America region dominated the largest market share in the global wheatgrass products market. Due to the increasing health-aware population and the toward functional food and beverages. North America has a growing demand for organic wheatgrass products. Furthermore, demand for plant-based products is increasing for consumers in U.S and Canada. Moreover, the growth of the Wheatgrass Products market in North America is increasing the demand for wheatgrass products in this region due to wheat production.

The Asia Pacific is expected to grow considerably due to increasing demand for plant-based products and the awareness of green foods and good for health attached to many players in the Asia Pacific region. This region has become a valuable market for the functional production of wheatgrass supplements. Moreover, the increasing health-aware population for wheatgrass products is expected to increase the growth of the Wheatgrass Products market in the Asia Pacific region.

What is the regulatory landscape for the Wheatgrass Products Market?

The regulatory landscape for this market is that governments support using wheatgrass products. The benefits of wheatgrass products are high in nutrients, including antioxidants such as vitamin C, vitamin E, and glutathione. Thus, many governments have supported the consumption of wheatgrass products due to the benefits for various patients. Moreover, the widespread use of these products in many industries such as food and beverages, pharmaceuticals, and others which is also improved the country's GDP growth.

What is the Market Size of the Wheatgrass Products regarding value?

The global wheatgrass products market is anticipated to grow at a substantial CAGR of 6.10% in the upcoming years. The global Wheatgrass Products industry was estimated to be worth USD 169.4 billion in 2021 and was expected to be worth USD 241.66 billion by 2028.

What are major players planning for the future of the Wheatgrass Products Market?

The key market players in the wheatgrass products market are substantially spending on new product development, growth, and other activities. Furthermore, future scenarios suggest that well-known market players invest significantly in start-ups and medium-sized enterprises to deliver effective solutions to the sector. Large players are expected to buy or merge with major corporations or start-ups to achieve a competitive advantage.

Segmentation of Global Wheatgrass Products Market-

Global Wheatgrass Products Market – By type

  • Juice
  • Powder

Global Wheatgrass Products Market – By Nature

  • Natural
  • Organic

Global Wheatgrass Products Market – By End-use Application

  • Industrial
  • Household

Global Wheatgrass Products Market – By Packaging type

  • Pouches
  • Tins
  • Bottles
  • Sachets
  • Capsules

Global Wheatgrass Products Market – By Distribution channels

  • B2B
  • B2C

Global Wheatgrass Products Market – By Region

  • North America
    • S.
    • Canada
  • Europe
    • Germany
    • France
    • K.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of the Middle East and Africa

Frequently Asked Questions (FAQs):

The rising demand for clean label components drives the wheatgrass products market to grow. The major factors of the wheatgrass products market are the stable growth in the global population and the growth of the market due to the population using wheatgrass products for blood circulation and other health problems. The problem of diabetes is increased across the globe. Wheatgrass powder is used for diabetes treatment and has anti-diabetic properties that help control sugar levels. These factors

The global wheatgrass products market is anticipated to grow at a substantial CAGR of 6.10% in the upcoming years. The global Wheatgrass Products industry was estimated to be worth USD 169.4 billion in 2021 and was expected to be worth USD 241.66 billion by 2028.

In 2021, North America region dominated with the largest market share in the global wheatgrass products market. North America has a growing demand for organic wheatgrass products. Due to the increasing health-aware population and the toward functional food and beverages. Moreover, the growth of the wheatgrass products market in North America is increasing the demand for wheatgrass products in this region due to wheat production. Furthermore, demand for plant-based products is increasing for cons

The main competitors dominating the global wheatgrass products market include Now Foods, Synergy Natural, Dynamic Greens wheatgrass Juice, Navitas Organics, My protein, Pines International, Inc., Herbco International Inc, Nutriblade, Girmes Wheatgrass, E-Phamax, Terrasoul Superfoods, Naturya, ABE'S Organics, Nature Bell, Amazing Grass, and Dr. Berg.

In 2021, the bottles segment predicted the growth of the wheatgrass products market due to manufacturers focusing on securing the use of eco-friendly packaging material and the high tendency among customers to purchase wheatgrass products.

Wheatgrass Products Market Scope

Report Attribute Details
Market Value in 2021 USD 169.4 billion
Market Value in 2028 USD 241.66 billion
CAGR 6.10%
Benchmarking Year 2021
Past data 2016 – 2021
Forecast period 2022 – 2028
Choose License Type
Budget Buying
Executive Summary - Brief Global Market Size - Current & Forecast
Regional Market Size - North America
Country Market Size - US
Company Profile – 1
Trusted By
Godaddy
Published Date:  Sep 2022
Category:  Agriculture
Report ID:   60669
Report Format:   PDF
Pages:   130
Rating:    4.2 (40)
Delivery Time: 24 Hours to 48 Hours   
Connect With Us
+91-8668442535
24/7 Research Support