The increased public awareness of the benefits of exercise and health has significantly influenced the growth of the women's activewear industry, which is developing more quickly.
COVID-19 has impacted the market for women's active wear. Investment costs and a labor shortage significantly impacted the desire to increase income and liqueur output. However, essential market players in the women's activewear sector moved to advance the advancement of their products.
The internet distribution channel is altering how people buy since it allows customers to make purchases more rapidly, provides more accessible payment methods, has a broad range of items that can be delivered straight to their doorsteps, and gives higher discounts. As a result, the women's exercise clothing market expanded during the pandemic and will continue to do so.
The Global Women's Activewear Market is projected to increase at a significant CAGR of 5.10% in the coming years. In 2021, the global women's activewear market was valued at USD 175.2 million and was projected to reach a value of USD 236.129 million by 2028. In the upcoming years, it is anticipated that there will be significant growth in demand for women's activewear. The anticipated period between 2022 and 2028 is expected to create revenue potential for the major industry players of USD 60.9295 million.
The women's activewear market is anticipated to rise rapidly over the forecast period due to the growing trend of athleisure wear in workplaces and informal settings. The global activewear market is expanding due to growing disposable income and increased consumer awareness of health and fitness.
Consumption of women's activewear is also driven by rising sports camps, empowerment programs, and campaigns. Additionally, creating eco-friendly materials for sportswear is projected to draw buyers who value eco-friendly products, ultimately expanding the global activewear market. Active involvement by young people and older people in sports and physical activities is another factor driving the rising demand for activewear.
According to value, the leading companies in the Global Women's Activewear market are Asics Corporation, Adidas AG, Hanesbrands inc., Columbia Sportswear Company, Mizuno Corporation, Nike, inc, V.F. corporation, Puma S.E., Under Armour, inc., Gap, inc. In March 2022, the expansion of Vuori to seven foreign countries is inevitable. The brand will expand to countries like France, Canada, Germany, Australia, the Netherlands, Ireland, and the U.K. A growing e-commerce industry and a consumer base that supports a healthy lifestyle attracted Vuor to the area. In December 2021, Nike's major step in the metaverse was the acquisition of a key player in digital clothing, NFT fashion and collectibles firm RTFKT. Given that a hybrid NFT is one of RTFKT's hallmark products, the purchase looks to be a logical fit.
The countries included in the market for women's activewear consist of the United States, Canada, Mexico in, France, Germany, the United Kingdom; Netherlands; Russia; Switzerland; Belgium; Italy; Spain; Turkey; the Rest of Europe Australia; Thailand; Indonesia; Philippines; Rest of Asia-Pacific (APAC); Saudi Arabia; Israel; Egypt; South Africa; United Arab Emirates; Rest of the Middle East and Africa (M.E.A. ); Brazil; Argentina. The market in developed countries is primarily driven by rising demand for organic Women's Activewear and rising consumer health consciousness. Further, due to increased knowledge of Women's Activewear among young people, the Women's Activewear market in developing nations like India is predicted to experience significant development in the future years.
Bottom clothing, which includes shorts, sweatpants, skirts, leggings, yoga pants, top wear, and outerwear, which provides for hoodies & jackets, swimwear, sweatshirts, and innerwear, can be divided into products categories on the market. Because yoga and aerobics are becoming more and more popular all over the world, leggings and yoga pants are predicted to rule the women's activewear industry over the projection period as the market for women's activewear is primarily driven by women's increased participation in sports like yoga, aerobics, and running, as well as their growing awareness of the need of maintaining a healthy lifestyle.
The women's active wear market is split into offline and online categories based on the distribution channels used. The main reason fueling the expansion of the online sector of the women's activewear market in the anticipated time is the high penetration and integration of e-commerce among the populace. The increased demand for activewear greatly encourages the growth and creation of new businesses, such as hypermarkets, specialty shops, mono-brand stores, and others. Changes in customer behavior and rising levels of e-commerce acceptance and penetration are driving the growth of the online women's activewear industry.
The expansion of the worldwide women's activewear market is primarily driven by the extensive and distinctive benefits provided by activewear, such as breathability, heat resistance, rapid drying, chemical resistance, and static resistance. The demand for women's activewear is also increased by rising health consciousness among consumers and rising fitness and sports excitement among female customers. Additionally, the increased involvement of female consumers in sporting activities drives activewear sales, favorably affecting market expansion. For example, a rise in the number of female customers walking for exercise increases sales of activewear items like shorts and t-shirts. Additionally, the holistic approach female customers take to athleisure apparel favors the market's expansion as a whole.
Furthermore, this market's expansion is significantly impacted by the growing interest among female customers in sporting activities. The growth of the women's activewear sector has been substantially influenced by factors such as rising per capita income, transitory urbanization, and lifestyle adjustments.
In addition, rising disposable income and a greater emphasis on sports and fitness among the younger generation are essential drivers of industry expansion. However, due to the volatile price of raw materials and the high cost of designing, sales of activewear are declining among price-conscious consumers. Activewear sales, however, may suffer among consumers who are price sensitive owing to the exorbitant cost of the items due to the unstable price of raw materials and the high cost involved in designing.
The markets for women's activewear in the Middle East, Africa, Asia Pacific, Europe, North America, and South America may all be geographically segmented. The market for women's activewear is expected to be dominated by North America in the near future due to the rising popularity of working out at the gym and keeping a fit body. Because activewear is seen as athletic and casual clothing in North America, this area accounts for the largest market share of women's activewear. Another essential aspect driving the expansion of this market is the high level of disposable income in this region.
Throughout the forecast period, the Asia-Pacific market is predicted to develop significantly due to rising urbanization and increased awareness of the importance of maintaining fitness levels. Because of rising disposable income, the South American market is expected to increase at a moderate rate in the near future
Global Women's Activewear Market – By Fabric
Global Women's Activewear Market – By Price Range
Global Women's Activewear Market – By Price Range
Global Women's Activewear Market – By Distribution Channel
The increased public awareness of the benefits of exercise and health has significantly influenced the growth of the women's activewear industry, which is developing more quickly.
The Fabric, Price Range Type, Distribution Channel, and Geographical Segments of the Global Women's Activewear Market are each given their subsection.
North America accounted for the highest share in the global Women's Activewear market in terms of value as well as volume.
Online segment had a significant share in the global market in 2021 and is projected to continue its dominance over the forecast period.
The top players in the global women's activewear market include VIE ACTIVE, Adidas AG, Mizuno U.S.A., NIKE, Inc., and Under Armour, Inc.
Report Attribute | Details |
---|---|
Market Value in 2021 | USD 175.2 million |
Market Value in 2028 | USD 236.129 million |
CAGR | 5.10% |
Benchmarking Year | 2021 |
Past data | 2016 – 2021 |
Forecast period | 2022 – 2028 |