How Does Covid-19 Create New Possibilities in The Women's Activewear Industry?
COVID-19 has impacted the market for women's active wear. Investment costs and a labor shortage significantly impacted the desire to increase income and liqueur output. However, essential market players in the women's activewear sector moved to advance the advancement of their products.
The internet distribution channel is altering how people buy since it allows customers to make purchases more rapidly, provides more accessible payment methods, has a broad range of items that can be delivered straight to their doorsteps, and gives higher discounts. As a result, the women's exercise clothing market expanded during the pandemic and will continue to do so.
What is the Market Size of Women's Activewear in terms of value?
The Global Women's Activewear Market is projected to increase at a significant CAGR of 5.10% in the coming years. In 2021, the global women's activewear market was valued at USD 175.2 million and was projected to reach a value of USD 236.129 million by 2028. In the upcoming years, it is anticipated that there will be significant growth in demand for women's activewear. The anticipated period between 2022 and 2028 is expected to create revenue potential for the major industry players of USD 60.9295 million.
How will the growing preference for Athleisure Wear help the Women's Activewear Market gain traction?
The women's activewear market is anticipated to rise rapidly over the forecast period due to the growing trend of athleisure wear in workplaces and informal settings. The global activewear market is expanding due to growing disposable income and increased consumer awareness of health and fitness.
Consumption of women's activewear is also driven by rising sports camps, empowerment programs, and campaigns. Additionally, creating eco-friendly materials for sportswear is projected to draw buyers who value eco-friendly products, ultimately expanding the global activewear market. Active involvement by young people and older people in sports and physical activities is another factor driving the rising demand for activewear.
Interesting Facts about Women's Activewear Industry
The major exporters of women's activewear are the US, Canada, UK, France, South Africa, Brazil, China, India, Japan, and Germany.
The region in Asia-Pacific is anticipated to expand at the quickest rate between 2018 and 2024 due to rising interest in sports and fitness as well as health and wellbeing.
In addition to rising per capita income, transient urbanization, and lifestyle modifications, the sector for women's activewear has grown significantly due to increased health consciousness.
The industry's present and future market outlook in light of recent events, including growth possibilities, drivers of growth, and obstacles that both developing and emerging regions must overcome.
A surge in the production of eco-friendly textiles, the boom in e-commerce, increasing participation of women in activities like yoga, aerobics, running, etc., and increased awareness of developing a decent physique have all led to considerable potential for distributors and manufacturers in the business.
The women's activewear market in this region is driven by a rise in disposable income, a change in lifestyles, and an acceleration of urbanization in numerous Asia-Pacific countries. China and India, which have the greatest populations of millennials, are quickly becoming hotspots for sportswear.
Who are the top 10 players or companies in terms of the value of the Women's Activewear market?
According to value, the leading companies in the Global Women's Activewear market are Asics Corporation, Adidas AG, Hanesbrands inc., Columbia Sportswear Company, Mizuno Corporation, Nike, inc, V.F. corporation, Puma S.E., Under Armour, inc., Gap, inc. In March 2022, the expansion of Vuori to seven foreign countries is inevitable. The brand will expand to countries like France, Canada, Germany, Australia, the Netherlands, Ireland, and the U.K. A growing e-commerce industry and a consumer base that supports a healthy lifestyle attracted Vuor to the area. In December 2021, Nike's major step in the metaverse was the acquisition of a key player in digital clothing, NFT fashion and collectibles firm RTFKT. Given that a hybrid NFT is one of RTFKT's hallmark products, the purchase looks to be a logical fit.
Which countries dominate the Women's Activewear market?
The countries included in the market for women's activewear consist of the United States, Canada, Mexico in, France, Germany, the United Kingdom; Netherlands; Russia; Switzerland; Belgium; Italy; Spain; Turkey; the Rest of Europe Australia; Thailand; Indonesia; Philippines; Rest of Asia-Pacific (APAC); Saudi Arabia; Israel; Egypt; South Africa; United Arab Emirates; Rest of the Middle East and Africa (M.E.A. ); Brazil; Argentina. The market in developed countries is primarily driven by rising demand for organic Women's Activewear and rising consumer health consciousness. Further, due to increased knowledge of Women's Activewear among young people, the Women's Activewear market in developing nations like India is predicted to experience significant development in the future years.
Which is the Key product type used in the Women's Activewear Market?
Bottom clothing, which includes shorts, sweatpants, skirts, leggings, yoga pants, top wear, and outerwear, which provides for hoodies & jackets, swimwear, sweatshirts, and innerwear, can be divided into products categories on the market. Because yoga and aerobics are becoming more and more popular all over the world, leggings and yoga pants are predicted to rule the women's activewear industry over the projection period as the market for women's activewear is primarily driven by women's increased participation in sports like yoga, aerobics, and running, as well as their growing awareness of the need of maintaining a healthy lifestyle.
Which Distribution Channel was prominent most during the forecast period for the Women's Activewear market?
The women's active wear market is split into offline and online categories based on the distribution channels used. The main reason fueling the expansion of the online sector of the women's activewear market in the anticipated time is the high penetration and integration of e-commerce among the populace. The increased demand for activewear greatly encourages the growth and creation of new businesses, such as hypermarkets, specialty shops, mono-brand stores, and others. Changes in customer behavior and rising levels of e-commerce acceptance and penetration are driving the growth of the online women's activewear industry.
What are the Market's Primary Driving Forces for Women's Activewear?
The expansion of the worldwide women's activewear market is primarily driven by the extensive and distinctive benefits provided by activewear, such as breathability, heat resistance, rapid drying, chemical resistance, and static resistance. The demand for women's activewear is also increased by rising health consciousness among consumers and rising fitness and sports excitement among female customers. Additionally, the increased involvement of female consumers in sporting activities drives activewear sales, favorably affecting market expansion. For example, a rise in the number of female customers walking for exercise increases sales of activewear items like shorts and t-shirts. Additionally, the holistic approach female customers take to athleisure apparel favors the market's expansion as a whole.
Furthermore, this market's expansion is significantly impacted by the growing interest among female customers in sporting activities. The growth of the women's activewear sector has been substantially influenced by factors such as rising per capita income, transitory urbanization, and lifestyle adjustments.
What are the Major Restraints for the Women's Activewear Market?
In addition, rising disposable income and a greater emphasis on sports and fitness among the younger generation are essential drivers of industry expansion. However, due to the volatile price of raw materials and the high cost of designing, sales of activewear are declining among price-conscious consumers. Activewear sales, however, may suffer among consumers who are price sensitive owing to the exorbitant cost of the items due to the unstable price of raw materials and the high cost involved in designing.
Which Region Ruled the Global Women's, Activewear Market?
The markets for women's activewear in the Middle East, Africa, Asia Pacific, Europe, North America, and South America may all be geographically segmented. The market for women's activewear is expected to be dominated by North America in the near future due to the rising popularity of working out at the gym and keeping a fit body. Because activewear is seen as athletic and casual clothing in North America, this area accounts for the largest market share of women's activewear. Another essential aspect driving the expansion of this market is the high level of disposable income in this region.
Throughout the forecast period, the Asia-Pacific market is predicted to develop significantly due to rising urbanization and increased awareness of the importance of maintaining fitness levels. Because of rising disposable income, the South American market is expected to increase at a moderate rate in the near future
Segmentation of Global Women's Activewear Market-
Global Women's Activewear Market – By Fabric
Bottom
Top
Shorts
Sweatpants
Skirts & Skorts
Outerwear
Hoodies & Sweatshirts
Yoga Pants & Leggings
Jackets
Innerwear & Swimwear
Others
Global Women's Activewear Market – By Price Range
Spandex
Polyester
Neoprene
Nylon
Polypropylene
Cotton
Others
Global Women's Activewear Market – By Price Range
Below $20
$20-$40
$40-$60
$60 & Above
Global Women's Activewear Market – By Distribution Channel
Online
Offline
Frequently asked questions about the global Women's Activewear industry
The increased public awareness of the benefits of exercise and health has significantly influenced the growth of the women's activewear industry, which is developing more quickly.
The Fabric, Price Range Type, Distribution Channel, and Geographical Segments of the Global Women's Activewear Market are each given their subsection.
North America accounted for the highest share in the global Women's Activewear market in terms of value as well as volume.
Online segment had a significant share in the global market in 2021 and is projected to continue its dominance over the forecast period.
The top players in the global women's activewear market include VIE ACTIVE, Adidas AG, Mizuno U.S.A., NIKE, Inc., and Under Armour, Inc.
