Market Inisights
Airlaid papers are classified as “nonwoven fabric,” which is made of pulp (fluff) and resembles textile material. These are very soft, bulky, and porous, with greater absorption capacity than normal tissue papers. Some common applications of air-laid papers are feminine hygiene, disposable diapers, industrial wipes, napkins, and personal care products such as wet wipes, among others.
The global air-laid paper market is estimated to grow in the coming years, which is mainly attributed to the high demand for airlaid papers for feminine hygiene and adult incontinence in developing countries coupled with robust growth in the aging population. Other factors responsible for the airlaid market expansion are the high demand for wipes and food pads, improving economic conditions, sophisticated cultural habits, and high usage of hygiene products. However, meeting global capacity is a restraint for the air-laid paper market. For example, while Europe was going through a “mini-recession” coupled with decreasing demand for airlaid papers, there was less capacity available, which saw a drop in prices, companies suffered bankruptcy, etc.
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The global air-laid paper market has been segmented by product type, application, and geography. By product type, the market has been segmented into latex-bonded air-laid paper, thermal-bonded air-laid paper, and multi-bonded air-laid paper. In terms of application, the market has been segmented into feminine hygiene, consumer wipes, adult incontinence, industrial wipes, and others. The other segments include tabletop and food pads, among others. By geography, the market has been segmented into North America, Asia Pacific, Latin America, the Middle East, and Africa.
By competitive players, Glatfelter and Georgia-Pacific, along with AEM Corporation, are market leaders in the global air-laid paper market. EAM Corporation produces Femcare, food pads, adult incontinence, baby care, and puppy pads under the NovaThin brand. It focuses on business expansion, coupled with research and development (R&D) and investment tailored to consumers’ needs. Aside from that, EAM upgraded traditional cores to enter the Airlaid Paper Market under adult incontinence. For example, the company has been developing and selling products similar to pads in parts of North America, such as the U.S., and Europe. High competition among the existing players in the global air-laid paper market, thus leading to product innovation tailored to customer needs, is expected to propel the growth of the global air-laid paper market.
North America dominated the global Airlaid Paper Market in terms of revenue, owing to the very high demand and maximum utilization of Airlaid papers in this region. Developed regions such as Western Europe will drive market growth due to high awareness of feminine hygiene and robust growth of incontinence products. It is forecast that the light incontinence segment will fuel the growth of the air-laid paper market in the upcoming years. Apart from this, the Asia-Pacific region is forecasted to be a fast-growing region due to the high utilization percentages in China, India, and Japan. China is the main driver of this market in the Asia Pacific region, with a shift from pseudo-air-laid products to more sophisticated products. The urge to experience western performance, such as comfortable and high-absorbency feminine hygiene products, is one of the main drivers of the growth of the Airlaid Paper Market. On the other hand, due to high demand, both regional and local competitors have entered the air-laid paper market, with mergers and acquisitions being a strategy for business expansion. However, it seems challenging for new vendors to establish themselves as top leaders in the air-laid paper market due to the presence of existing international players, mainly due to less technological innovation capability coupled with quality and reliability issues.
The global air-laid paper market is segmented as below:
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- Latex-bonded airlaid paper
- Thermal-bonded airlaid paper
- Multi-bonded airlaid paper
- By Application
- Feminine Hygiene
- Consumer Wipes
- Adult Incontinence
- Industrial Wipes
- Others
- By Geography
- North America
- Europe
- Asia Pacific
- South America
- MEA (Middle East and Africa)
Key players across the air-laid paper market value chain are:
Glatfelter, Georgia-Pacific, Mcairlaid’s Vliesstoffe, Duni Ab, Eam Corporation (Domtar), Fitesa, Oji Kinocloth, Kinsei Seishi, M&J Airlaid Products, Main S.P.A., C-Airlaid, Aci S.A., and National Nonwovens, among others.
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This report offers the following:
- Assessment of air-laid paper market trends for the period 2016–2026
- Historical (past) information for 2016 and 2017 and projections with CAGRs from 2018 to 2026, considering 2017 as the base year for the market.
- Market drivers, restraints, future prospects, and competitive analysis (market positioning) of key market players
- Overview of the Airlaid Paper Market Value Chain
- Company profiling with major information about the key players operating in the air-laid paper market
- Estimation of the market size in terms of value and volume
