Home / IT & Telecom / Unified Communication Market By Type (User Productivity, Business Process), By Deployment (On-Premises, Cloud/Hosted), By Energy Efficiency Class (Unified Messaging, UC Conference, E-Mail, Enterprise Telephony, Contact Center App, Mobility, IM/Presence), By End-Use (BFSI , Telecom & It, Consumer Good & Retail, Healthcare, Public Sector And Utilities, Logistics And Transportation, Travel And Hospitality) - Growth, Share, Opportunities & Competitive Analysis, 2015 - 2022

Unified Communication Market By Type (User Productivity, Business Process), By Deployment (On-Premises, Cloud/Hosted), By Energy Efficiency Class (Unified Messaging, UC Conference, E-Mail, Enterprise Telephony, Contact Center App, Mobility, IM/Presence), By End-Use (BFSI , Telecom & It, Consumer Good & Retail, Healthcare, Public Sector And Utilities, Logistics And Transportation, Travel And Hospitality) - Growth, Share, Opportunities & Competitive Analysis, 2015 - 2022

Published: Mar 2016 | Report Code: 57757-03-16

The market for unified communication (UC) market is expected to see a significant growth throughout the forecast period 2015 – 2022 with rising adoption of unified communication in enterprises across the world. UC enables organizations to meet their real-time communication needs required for critical business operations. Unified communication includes packaged solutions such as instant messaging, unified messaging, collaboration systems, mobility, conference solutions, transactional and informational systems and other real-time and non-real time systems. The global UC market is expected to grow with adoption of bring your own devices (BYOD) and evolution of cloud/hosted services across the world. Unified communication can be used for enterprises social networking and other communication applications. Organizations across the world have started to appreciate value of integrating multiple communication applications and benefits of packaged solutions. Enterprises are deploying new applications along with upgrading their existing messaging or telephony infrastructure. This is trend is expected to continue with rising need to improve operational efficiency and reduce costs in order to remain competitive in the global market. All these factors represent a positive outlook for the unified communication vendors.  

The global unified communication market was valued at US$ 31.76 Bn in 2014, and is likely to cross US$ 106.44 Bn by 2022, growing at a CAGR of 16.4% through the forecast period 2015 to 2022.

Unified Communication Market

Purpose of the Report

The report titled “Unified Communication Market - Growth, Share, Opportunities, and Competitive Analysis, offers in-depth analysis different types of UC applications. This study includes market estimates and forecast of the different category of UC solutions which would help vendors to identify potential market segments. This report provides in-depth analysis market dynamics such as market drivers, restraints and opportunities. The report also includes current technology trends, pricing trends, demand-supply trends, PESTEL analysis and competitive landscape. The report also includes profiles of major players in the global unified communication industry along their product and services offerings, regional market presence, market winning strategies, financial overview and highlights their recent developments in the unified communication market.    

Target Audience

  • Unified Communication On-premises Solution Providers
  • System Integrators
  • Unified Communication Application Developers
  • Support Services Providers
  • Other End-users

USP and Key Offerings

The report titled “Unified Communication Market - Growth, Share, Opportunities, and Competitive Analysis, 2015 – 2022” provides exhaustive analysis of the global unified communication industry. The study includes market size estimates and forecast in terms of both revenue (US$ Billion). Historical market size of the unified communication market provided for the year 2013, market estimate for the year 2014 and forecast for the period (2015 – 2022). This report also covers in-depth analysis of key market segments based on deployment, application, enterprise size, type and Geography. The study also highlights market positioning of the key players and their market winning strategies. Other strategic analyses provided in the study include:

  • Market Trends and future outlook
  • Market dynamics: Market Drivers, Restraints and their Impact Analysis
  • PESTEL Analysis of Unified Communication Industry
  • Industry Competition and Market Positioning of Key Players
  • Historical market size revenue (US$ Billion)
  • Market Forecast for the period (2015 – 2022)
  • SRC (Segment-Region-Country) Analysis

Chap 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Approach Adopted

Chap 2 Executive Summary
2.1 Market Snapshot: Global Unified Communication (UC) Market
2.2 Global Unified Communication Market, By Type
2.3 Global Unified Communication Market, By Deployment
2.4 Global Unified Communication Market, By Application
2.5 Global Unified Communication Market, By End-use Vertival
2.6 Global Unified Communication, By Geography

Chap 3 Market Dynamics
3.1 Introduction
3.1.1 Global Unified Communication Market Revenue and Growth, 2013 – 2022, (US$ Bn)
3.2 Market Inclination Insights
3.3 Market Drivers
3.4 Market Growth Inhibitors
3.5 See-Saw Analysis
3.5.1 Impact Analysis of Drivers and Restraints
3.6 Attractive Investment Proposition
3.7 Unified Communication Industry - PESTEL Analysis
3.8 Competitive Analysis
3.8.1 Market Positioning of Key Vendors

Chap 4 Global Unified Communication Market Analysis, By Type
4.1 Overview
4.2 Pac-Man Analysis
4.3 User Productivity
4.3.1 Global User Productivity UC Market Revenue, 2013 – 2022, (US$ Bn)
4.4 Business Process
4.4.1 Global Business Process UC Market Revenue, 2013 – 2022, (US$ Bn)

Chap 5 Global Unified Communication Market Analysis, By Deployment
5.1 Overview
5.2 Pac-Man Analysis
5.3 On-premises
5.3.1 Global On-premises UC Solutions Market Revenue, 2013 – 2022, (US$ Bn)
5.4 Cloud/hosted
5.4.1 Global Cloud/hosted UC Market Revenue, 2013 – 2022, (US$ Bn)

Chap 6 Global Unified Communication Market Analysis, By Energy Efficiency Class
6.1 Overview
6.2 Tornado Analysis
6.3 Unified Messaging
6.3.1 Global Unified Messaging Market Revenue, 2013 – 2022, (US$ Bn)
6.4 UC Conference
6.4.1 Global UC Conference Market Revenue, 2013 – 2022, (US$ Bn)
6.5 E-mail
6.5.1 Global E-mail Market Revenue, 2013 – 2022, (US$ Bn)
6.6 Enterprise Telephony
6.6.1 Global Enterprise Telephony Market Revenue, 2013 – 2022, (US$ Bn)
6.7 Contact Center App
6.7.1 Global Contact Center App Market Revenue, 2013 – 2022, (US$ Bn)
6.8 Mobility
6.8.1 Global Mobility Market Revenue, 2013 – 2022, (US$ Bn)
6.9 IM/Presence
6.9.1 Global IM/Presence Market Revenue, 2013 – 2022, (US$ Bn)

Chap 7 Global Unified Communication Market Analysis, By End-use Verticals
7.1 Overview
7.2 Tornado Analysis
7.3 BFSI
7.3.1 Global Unified Communication Market for BFSI Application Revenue, 2013 – 2022, (US$ Bn)
7.4 Telecom & IT
7.4.1 Global Unified Communication Market for Telecom & IT Application Revenue, 2013 – 2022, (US$ Bn)
7.5 Consumer Good & Retail
7.5.1 Global Unified Communication Market for Consumer Good and Retail Applications Revenue, 2013 – 2022, (US$ Bn)
7.5 Healthcare
7.5.1 Global Unified Communication Market for Healthcare Revenue, 2013 – 2022, (US$ Bn)
7.6 Public Sector and Utilities
7.6.1 Global Unified Communication Market for Public Sectors and Utilities Industry Revenue, 2013 – 2022, (US$ Bn)
7.7 Logistics and Transportation
7.7.1 Global Unified Communication Market for Logistics and Transportation Revenue, 2013 – 2022, (US$ Bn)
7.8 Travel and Hospitality
7.8.1 Global Unified Communication Market for Travel and Hospitality Revenue, 2013 – 2022, (US$ Bn)

Chap 8 North America Unified Communication Market Analysis
8.1 Overview
8.1.1 North America Unified Communication Market Revenue, 2013 – 2022, (US$ Bn)
8.2 North America Unified Communication Market Revenue, By Type, 2013 – 2022 (US$ Bn)
8.2.1 SRC Analysis
8.3 North America Unified Communication Market Revenue, By Deployment, 2013 – 2022 (US$ Bn)
8.3.1 SRC Analysis
8.4 North America Unified Communication Market Revenue, By Application, 2013 – 2022 (US$ Bn)
8.4.1 SRC Analysis
8.5 North America Unified Communication Market Revenue, By End-use Vertical, 2013 – 2022 (US$ Bn)
8.5.1 SRC Analysis
8.6 North America Electric Market Market Revenue, By Country, 2013 – 2022 (US$ Bn)
8.6.1 SRC Analysis

Chap 9 Europe Unified Communication Market Analysis
9.1 Overview
9.1.1 Europe Unified Communication Market Revenue, 2013 – 2022, (US$ Bn)
8.3 Europe Unified Communication Market Revenue, By Deployment, 2013 – 2022 (US$ Bn)
8.3.1 SRC Analysis
8.4 Europe Unified Communication Market Revenue, By Application, 2013 – 2022 (US$ Bn)
8.4.1 SRC Analysis
8.5 Europe Unified Communication Market Revenue, By End-use Vertical, 2013 – 2022 (US$ Bn)
8.5.1 SRC Analysis
8.6 Europe Electric Market Market Revenue, By Country, 2013 – 2022 (US$ Bn)
8.6.1 SRC Analysis

Chap 10 Asia Pacific Unified Communication Market Analysis
10.1 Overview
10.1.1 Asia Pacific Unified Communication Market Revenue, 2013 – 2022, (US$ Bn)
10.2 Asia Pacifc Unified Communication Market Revenue, By Type, 2013 – 2022 (US$ Bn)
10.2.1 SRC Analysis
10.3 Asia Pacifc Unified Communication Market Revenue, By Deployment, 2013 – 2022 (US$ Bn)
10.3.1 SRC Analysis
10.4 Asia Pacifc Unified Communication Market Revenue, By Application, 2013 – 2022 (US$ Bn)
10.4.1 SRC Analysis
10.5 Asia Pacifc Unified Communication Market Revenue, By End-use Vertical, 2013 – 2022 (US$ Bn)
10.5.1 SRC Analysis
10.6 Asia Pacific Electric Market Market Revenue, By Country, 2013 – 2022 (US$ Bn)
10.6.1 SRC Analysis

Chap 11 Rest of the World (RoW) Unified Communication Market Analysis
11.1 Overview
11.1.1 RoW Unified Communication Market Revenue, 2013 – 2022, (US$ Bn)
11.2 RoW Unified Communication Market Revenue, By Type, 2013 – 2022 (US$ Bn)
11.2.1 SRC Analysis
11.4 RoW Unified Communication Market Revenue, By Deployment, 2013 – 2022 (US$ Bn)
11.3.1 SRC Analysis
11.4 RoW Unified Communication Market Revenue, By Application, 2013 – 2022 (US$ Bn)
11.4.1 SRC Analysis
11.5 RoW Unified Communication Market Revenue, By End-use Vertical, 2013 – 2022 (US$ Bn)
11.5.1 SRC Analysis
11.6 RoW Electric Market Market Revenue, By Country, 2013 – 2022 (US$ Bn)
11.6.1 SRC Analysis

Chap 12 Company Profiles
12.1 AT&T Inc
12.2 Avaya Inc
12.3 Alcatel-Lucent S.A
12.4 Cisco Systems, Inc
12.5 Hewlett-Packard Company
12.6 International Business Machines Corporation
12.7 Microsoft Corporation
12.8 Oracle Corporation
12.9 Polycom
12.10 Tata Communications Limited
12.11 Verizon Communications

Application Segmentation Analysis – Unified Communication (UC) Market

We have considered unified communication solutions (UC) used for following applications:

  • Unified Messaging
  • Conference (Audio/Video/Web)
  • E-mail
  • Enterprise Telephony
  • Contact Center Applications
  • Mobility Solutions
  • Instant Messaging (IM) and Presence

Enterprise telephony accounted for the largest revenue share in the overall unified communication market by application. Enterprise telephony solutions include key telephone systems (KTS), wireless private branch exchange (WPBX), private branch exchange (PBX), soft phones, IP hard phones, internet protocol (IP-PBX) systems and digital phones. Enterprises across the world are investing significant amount in enterprise telephony solutions to support global expansion and seamless communication between employees. Soft phones are gaining popularity across the world with shifting trend towards software based solutions. Organizations across the world are looking to cut down their expenses. This is driving the demand for web conference and video conference solutions. Rising security concerns are fueling the adoption Instant Messaging (IM) and Presence. Mobility solutions are expected to see the fastest growth compared to all other unified communication applications. Rising adoption on mobile devices and shifting trend towards bring your own device (BYOD) are the major factors influencing the demand for mobility packages. This is also expected to spur the demand for cloud based and hosted solutions. Contact center applications are gaining more popularity in cloud based solutions.

Unified Communication Market

Deployment Types of Unified have considered Communication – Market Analysis

We have considered both cloud and on-premises unified communication solutions used in business operations. On-premises UC solutions accounted for the largest revenue share in the global market due to their ease of operation and better control capabilities. On-premises systems are expected to maintain their dominant position through the forecast period as it offers better customization as per the business requirements. However, high maintenance cost and need of trained operators increases operational costs for organization. 

Cloud services are gaining more popularity with the rising demand for mobility and frequently traveling employees for their organization. Unified Communication as a service (USaaS) is an emerging technology attracting organization and communication services providers. UCaaS offers better flexibility compared to on-premises solutions. Cloud based unified communication solutions are expected to see the fastest growth through the forecast with rising adoption of cloud bases solutions particularly in small and medium size enterprises. Deploying cloud based solutions allows users to add new facilities and functionalities as per their requirement at minimum cost.          In addition, cloud based solutions reduces overall operational cost for organization by reducing infrastructure and maintenance costs. Shifting trend towards bring your own device (BYOD) and rising need for mobility are also influencing the demand for UCaaS. Low ownership cost and pay-per-use are major factors expected to influence the demand for UCaaS in the near feature. UCaaS solutions providers are focusing on to provide continuous support services by developing advanced collaboration tools.

Unified Communication Market

Geography Segmentation Analysis – Unified Communication (UC) Market

We have classified global unified communication market into four regions i.e. North America, Europe, Asia-Pacific and Rest of the World (RoW). Rest of the world region includes South America, Middle East and Africa. In 2014, North America accounted for the largest revenue share in the global unified communication market followed by Europe. North America and Europe are matured markets and most of the organizations in these regions have already deployed advanced unified communication solutions. Enterprises in North America and Europe are rapidly deploying UCaaS technologies that improve communication experience and support advanced technologies such as Voice over Internet Protocol (V0IP), Long Term Evolution (LTE), and (Web Real-Time Communication) WebRTC. Europe and North America are highly competitive markets with large number of recognized players. Rising popularity of bring your own device (BYOD) is increasing the demand for mobility solutions in the North America and Europe. Asia Pacific is expected to be the fastest growing regional market with rising adoption of unified communication technologies particularly in China, India and Southeast Asia countries in the region. Cloud and hosted solutions are gaining more popularity over on-premises solutions due to their low deployment costs. In addition, vendors are integrating their cloud solutions with on-premises solutions in order to provide cost effective as well as efficient solutions to clients. Small and medium size enterprises in Asia Pacific regions have started to invest in unified communication solutions which is the major driving factor for this market.

Unified Communication Market

Hismation: Unified Communication Market

Unified communication integrates different communication tools in order to exchange the information and perform daily job activities more effectively. Presence technology, IP telephony, instant messaging are used for synchronous communication in business operations. Email, twitter and other text messaging communication tools are used for asynchronous communication. Unified communication introduced with an aim to integrate software platforms used for synchronous and asynchronous communication tools so that end users can get access to all these tools over their mobile computing devices they are using.

Following are different types of organization where use of unified communication system improves the business operations:

UC can be used in small and medium size enterprises where employees use desktops, desk phones, smartphones and webcams to improve business operations and communication

UC system can be used to integrate communication tools used in conference rooms such as a shared display system, a shared camera systems and speaker phones

Remote employees can access to audio and video native by using their mobile communication devices such as smartphones, tablets and laptops.

History of Unified Communication Technology:

During 1980s, the idea of unified communication emerged with unified messaging (UM) technology to improve the performance of business process and communication.  Communication technologies such as email, voice messaging and interactive voice response (IVR) become popular in mobile employees to access corporate information. Email applications were popular before the commercialization of mobile phones and personal computers which utilized an email reader feature on voice mail system.

Unified messaging (UM) technology became popular in 1990s and business organizations have started to invest large amount to integrate email and voice mail using office PC systems, mobile phones and remote office phones.  Following are some major UM systems emerged during this decade

  • DEC All-In-One (1991),
  • Telephony One Stop (1995)
  • Octel (Microsoft Exchange) (1997)

As mobile phones became popular during 1990s, UM systems upgraded to “find me” systems in which enable caller to find the called party. Evolution in mobile features had helped in the development of UC technology. Evolution of speech controlled feature in mobile phones enables users to control incoming and outgoing calls, make a call by taking name of contact person, text to speech technology (hear and response to voice or e-mail) and other applications such as calendar or meeting planner. In desktop systems UM combined voice mail and e-mail in a single interface which is integrated with the call control technology. In early 2000s concept of Internet Protocol (IP) Telephony systems were introduced by several start-up companies which were acquired by large giants like Cisco, Nortel, Mitel, Shoretel, NEC and others. Software developers had identified potential in the communication market and introduced Instant Messaging technology that provides presence (online status of participants). Now, business application software manufacturers have started to incorporate required communication applications into their products. At present, the global unified communication market is growing rapidly and recognized players such as IBM, RIM, Microsoft and others are focusing on developing innovative solutions to strengthen their position in the global unified communication (UC) market.

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