Market Overview:
The Australia Hair Salon Service Market size was valued at USD 1,376.83 million in 2018, increased to USD 1,651.98 million in 2024, and is anticipated to reach USD 2,789.68 million by 2032, at a CAGR of 6.77% during the forecast period.
| REPORT ATTRIBUTE |
DETAILS |
| Historical Period |
2020-2023 |
| Base Year |
2024 |
| Forecast Period |
2025-2032 |
| Australia Hair Salon Service Market Size 2024 |
USD 1,651.98 Million |
| Australia Hair Salon Service Market, CAGR |
6.77% |
| Australia Hair Salon Service Market Size 2032 |
USD 2,789.68 Million |
The growth of the Australia Hair Salon Service Market is driven by a combination of increasing consumer demand for premium, personalized hair services and technological advancements. Salons are adopting new tools and digital platforms for better customer experience and convenience. The rising focus on self-care, higher disposable incomes, and the desire for quality and customized treatments are fueling market expansion. Moreover, the growing male grooming trend and innovations in eco-friendly and sustainable beauty practices are further accelerating growth in the sector.
The Australia Hair Salon Service Market is predominantly led by Eastern Australia, which houses major urban centers like Sydney and Melbourne. These cities drive the largest share of the market due to higher disposable income, population density, and strong demand for high-end hair services. While Eastern Australia remains the dominant region, emerging areas in Southern and Western Australia are witnessing steady growth. These regions are capitalizing on the increasing awareness of beauty and grooming services and are expected to see continued growth as consumer preferences shift towards quality and convenience-driven hair care.
Market Insights
- The Australia Hair Salon Service Market was valued at USD 1,376.83 million in 2018, growing to USD 1,651.98 million in 2024, and is projected to reach USD 2,789.68 million by 2032, at a CAGR of 6.77%.
- Eastern Australia holds the largest share, with 48%, due to the concentration of high-income populations in cities like Sydney and Melbourne. Southern Australia follows with 32%, driven by growing consumer demand for mid-market services.
- Western and Northern Australia contribute 20% of the market share, with Perth emerging as the main growth center due to a rising consumer base and increased focus on affordable, quality services.
- Male consumers account for 42% of the market, with female consumers contributing 58%. Both segments are growing, but male grooming services are expanding at a faster rate.
- In 2024, the service types of haircut and hair coloring dominate, with haircut services holding 35% and hair coloring services making up 25% of the market share.
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Market Drivers:
Increasing Consumer Demand for Premium Services
The Australia Hair Salon Service Market has seen a surge in demand for premium services. Consumers are seeking personalized experiences and high-quality treatments, which has driven salons to adopt advanced technologies and better service standards. High disposable incomes and the growing interest in self-care among Australians further contribute to the demand for high-end salon services. Customers now value the quality of service over price, prioritizing unique experiences, such as personalized hair treatments, that go beyond standard offerings. Salons are responding by offering bespoke services that target specific customer needs, enhancing overall satisfaction. This shift represents a fundamental change in the way consumers approach beauty and wellness, focusing more on long-term value rather than short-term cost.
Technological Advancements Enhancing Customer Experience
Technology plays a significant role in shaping the Australia Hair Salon Service Market. Salons are increasingly integrating digital tools such as AI-driven booking systems, virtual consultations, and customer management platforms. These innovations improve the overall customer experience, making it more convenient, efficient, and tailored to individual needs. The demand for high-tech hair care solutions, such as scalp treatments using AI, has also increased, creating an opportunity for salons to differentiate themselves in a competitive market. Smart technology is also being integrated into hairstyling tools, improving service delivery and consistency. With these advancements, customers can enjoy a seamless, high-tech experience, driving more loyalty and repeat business.
- For example, Schwarzkopf Professional’s SalonLab Smart Analyzer uses Near Infrared Sensors to analyze hair at a molecular level, measuring hair damage, color, and tracking the effects of bond-creating treatments. This technology helps salons offer personalized color care recommendations.
Shift Toward Health and Wellness Focused Services
Health-conscious consumers are increasingly seeking hair services that emphasize wellness. The demand for treatments that incorporate natural ingredients and non-toxic products is growing. Customers are willing to spend more on services that promote healthier hair and scalp, as well as those that align with their broader wellness goals. The focus on sustainable, eco-friendly beauty practices has also increased in the Australia Hair Salon Service Market, as more consumers are drawn to brands that prioritize health and environmental impact. This trend is contributing to the popularity of organic and vegan haircare products in salons. Salons that align with this growing health-consciousness can attract a loyal customer base and stand out in a crowded market.
Rise in Male Grooming Services
Men’s grooming services have experienced significant growth in the Australia Hair Salon Service Market. Traditionally dominated by female customers, the market is now witnessing an increasing male consumer base seeking professional haircuts, styling, and treatments. With the growing acceptance of male grooming, men are investing in quality hair services, including specialized cuts, styling, and even scalp treatments. This shift represents a valuable growth opportunity for salons to expand their offerings and cater to a previously under-served demographic. As male grooming continues to gain mainstream acceptance, salons have an opportunity to provide tailored services designed specifically for men. This trend is particularly evident in metropolitan areas, where specialized men’s salons and grooming hubs are becoming more popular.
- For example, Bulli Studio in New South Wales is known for using professional-grade organic brands and offering personalized services. The salon has gained recognition for its tailored approach to both male and female clients.
Market Trends:
Growth of Mobile and At-Home Salon Services
The Australia Hair Salon Service Market is witnessing a growing trend toward mobile and at-home salon services. With a preference for convenience and time-saving, consumers are opting for hair treatments in the comfort of their homes. Mobile salons allow customers to book personalized hair services at their location, avoiding travel to traditional salon spaces. This trend has been particularly prominent during the COVID-19 pandemic and continues to gain traction as busy lifestyles demand more flexibility in service options. With the rise of digital booking platforms, it has become easier for consumers to access salon services anywhere. Mobile salons also offer a more intimate and personalized experience, catering to customers who prioritize privacy and comfort.
Increasing Popularity of Subscription-Based Models
Another key trend in the Australia Hair Salon Service Market is the rise of subscription-based models. Salons are offering customers memberships or subscription packages that provide discounted rates for regular services. This model is beneficial for both consumers, who enjoy lower costs, and salons, which benefit from consistent revenue streams. Subscription services allow customers to book services in advance, making it easier for salons to predict demand and optimize their operations. With busy schedules, customers find the predictability and convenience of a subscription model appealing. This trend also encourages customer retention and creates a loyal customer base, reducing churn and promoting long-term relationships.
Sustainability in Haircare Products
Sustainability is a growing trend in the Australia Hair Salon Service Market. Consumers are increasingly seeking salons that use eco-friendly products and sustainable practices. From using biodegradable packaging to incorporating cruelty-free products and reducing water wastage, sustainability is influencing purchasing decisions. Salons are responding by offering organic, plant-based products and adopting eco-conscious policies, ensuring that they meet the growing demand for responsible beauty services. Environmental certifications and eco-labels are becoming more important to consumers who want to ensure they are supporting brands with a commitment to sustainability. This trend is creating opportunities for salons to expand their service offerings and attract environmentally conscious clientele.
- For example, Aveda Australia uses 100% post-consumer recycled PET in its packaging, sources ingredients through fair-trade partnerships, and powers its manufacturing operations with 100% wind and solar energy. These sustainable practices reflect the brand’s strong commitment to environmental and social responsibility.
Integration of Smart Technology in Haircare Services
The integration of smart technology into haircare services is another notable trend in the Australia Hair Salon Service Market. Salons are adopting innovative equipment such as smart hair dryers, scalp analyzers, and devices that monitor hair health. These technologies help provide more precise, customized treatments that cater to individual customer needs. The growing consumer interest in these advanced solutions is expected to drive the adoption of smart technology in salons across the country. Devices that track hair health in real-time allow salons to create more effective, targeted treatments. This integration of technology can improve customer satisfaction and provide salons with a competitive edge in the market.
- For instance, Dysonlaunched the Supersonic r™ Professional hair dryer in Australia in 2024, featuring a lightweight, ergonomic design and integrated RFID sensors in each attachment. These sensors communicate with the dryer to automatically adjust airflow and temperature settings for optimal results, enhancing precision and reducing strain for professional stylists.
Market Challenges Analysis:
High Competition Among Salons
One of the key challenges in the Australia Hair Salon Service Market is the intense competition among salons. With a large number of salons operating across the country, it is increasingly difficult for businesses to stand out. New entrants and large salon chains are continuously emerging, leading to a crowded market. Small independent salons face significant pressure to compete with the offerings of larger chains and franchises, which often have more resources to invest in advertising, technology, and services. Salons need to differentiate themselves through exceptional service, unique offerings, and customer loyalty programs to maintain a competitive advantage. Rising operational costs and the need for constant innovation further complicate the competitive landscape.
Skilled Labor Shortage
Another significant challenge in the Australia Hair Salon Service Market is the shortage of skilled labor. The demand for highly trained professionals, such as experienced hairstylists and colorists, is on the rise, but there is a gap in the availability of qualified workers. Training programs and apprenticeships are vital to filling this gap, but attracting and retaining skilled employees remains a struggle for many salons. This shortage may limit the ability of salons to meet growing demand and deliver exceptional service. Additionally, high staff turnover in the beauty industry can negatively impact salon operations and customer satisfaction, further complicating the recruitment process.
Market Opportunities:
Expansion of Premium Salon Services
There is a significant opportunity for growth in the premium segment of the Australia Hair Salon Service Market. As consumers become more willing to pay for high-quality services, there is an increasing demand for salons offering premium haircuts, treatments, and personalized services. Salons that can offer unique, high-end experiences and use premium products have the chance to differentiate themselves in the market. This trend provides a profitable opportunity for salons to upgrade their offerings and cater to affluent customers. High-end salons that prioritize luxurious and exclusive experiences can charge a premium for their services, increasing their revenue potential.
Growth in Men’s Grooming Sector
The men’s grooming sector offers a substantial opportunity for the Australia Hair Salon Service Market. As more men seek professional grooming services, salons can expand their offerings to cater to this growing demographic. Specialized services such as beard trimming, male facials, and scalp treatments are gaining popularity among male customers. Salons can tap into this market by introducing dedicated men’s grooming sections or services tailored to their unique needs. With the increasing popularity of male grooming, salons can develop a competitive edge by offering services that cater specifically to this demographic.
Market Segmentation Analysis
By Service Type:
The service type segment in the Australia Hair Salon Service Market includes various offerings such as haircuts, hair coloring, hair styling, hair and scalp treatments, and others. Haircuts and styling services remain the most popular, catering to everyday consumer needs. Hair coloring services are growing rapidly, driven by trends like balayage and highlights. Scalp treatments are also gaining traction, as consumers increasingly focus on hair health and wellness. With growing consumer interest in more customized services, this segment is expected to continue expanding.
- For instance, Just Cuts operates over 220 salons across Australia and New Zealand, and their official digital queueing system allows clients to check-in remotely through the Just Cuts app, view estimated wait times, and receive SMS confirmations before entering the salon.
By Salon Type:
The Australia Hair Salon Service Market is divided into several salon types, including full-service salons, chain/franchise salons, barbershops, mobile/at-home salons, and salon-spas. Full-service salons dominate the market due to their ability to offer a wide range of services. However, the rise of mobile and at-home salons provides a growing alternative for customers seeking convenience. Barbershops and salon-spas are also witnessing growth, catering to specialized grooming needs. With the increasing demand for tailored services, the variety of salon types ensures a broad appeal across different consumer segments.
By Consumer Group:
The consumer group segment of the Australia Hair Salon Service Market consists of male and female customers. While female consumers dominate the market, male grooming services are rapidly gaining popularity. Men are seeking professional haircuts, color treatments, and styling services, which were traditionally dominated by women. This shift presents a valuable growth opportunity for salons to expand their offerings and cater to both demographics. The male consumer base is expected to continue growing as the acceptance of grooming services for men increases across all age groups.
By Price Range:
The price range segment in the Australia Hair Salon Service Market includes premium, mid-market, and value/economy segments. Premium salons cater to high-income customers seeking luxury services, while mid-market salons focus on providing quality services at a moderate price point. The value/economy segment serves cost-conscious consumers, offering basic hair services at lower prices. Each segment is expected to grow, with premium services seeing the most significant increase in demand. As consumer preferences evolve, salons across all price points will continue to innovate and meet the needs of diverse clientele.
- For instance, EdwardsAndCo is recognized among Australia’s top hair salon chains for luxury and personalized service, regularly featuring high engagement such as 149,000 Instagram followers, and service options like signature haircuts starting at AUD 80 per session, per official pricing listed by the brand in 2024.
Segmentation
By Service Type
- Haircut
- Hair colouring
- Hair styling
- Hair & scalp treatment
- Others
By Salon Type
- Full-Service Salons
- Chain/Franchise Salons
- Barbershops
- Mobile/At-Home Salons
- Salon-Spas
By Consumer Group
By Price Range
- Premium
- Mid-Market
- Value/Economy
Regional Analysis
Eastern Australia
Eastern Australia holds the largest share of the Australia Hair Salon Service Market, capturing an estimated 48% share. This region includes major metropolitan hubs such as Sydney, Melbourne, and Brisbane, where demand for premium and specialized salon services remains high. A dense urban population and strong spending power support steady growth across full-service salons, chain outlets, and luxury grooming studios. The Australia Hair Salon Service Market benefits from strong consumer interest in advanced treatments and trend-driven styling in this region. It also gains momentum from high adoption of digital booking systems and wellness-focused services. Strong competition among salons drives frequent innovation and service upgrades across Eastern Australia.
Southern Australia
Southern Australia accounts for an estimated 32% share and continues to show stable demand for mid-market and premium hair services. Cities such as Adelaide support a diverse mix of independent salons and emerging franchise chains. Consumers in this region show a rising interest in sustainable haircare products and wellness-led treatments. The Australia Hair Salon Service Market in Southern Australia benefits from a growing shift toward natural products and personalized care routines. It also witnesses stronger male grooming adoption, which encourages salons to expand specialized offerings. A gradual rise in mobile and at-home salon services supports further market penetration in suburban clusters.
Western & Northern Australia
Western and Northern Australia together contribute an estimated 20% share, led by Perth as the key growth center. These regions show moderate but steady expansion driven by rising disposable incomes and improving access to full-service salons. Demand for value and mid-market services is high, with consumers seeking reliable and convenient grooming options. The Australia Hair Salon Service Market in these areas gains traction from growing digital awareness and higher acceptance of appointment-based beauty services. It also benefits from inflow of younger consumers seeking trend-driven styling services. Salon growth remains supported by expanding residential developments and rising interest in wellness-focused treatments.
Key Player Analysis
- L’Oréal Professionnel / L’Oréal S.A.
- Just Cuts
- Hairhouse Warehouse
- Toni & Guy
- Stefan’s Hairdressing (Stefan Ackerie Group)
- Koda Cutters
- Bond Hair Religion
Competitive Analysis
The competitive landscape of the Australia Hair Salon Service Market features a mix of established chains, independent salons, barbershops, and emerging mobile-service providers. Competition is intense in metro regions, where premium salons and franchise chains invest heavily in brand visibility, technology, and high-value services. The Australia Hair Salon Service Market is shaped by players that focus on advanced treatments, personalized experiences, and high customer retention. It sees strong competition among salons adopting digital booking systems, loyalty programs, and AI-driven consultation tools to attract modern consumers. Independent salons maintain a strong presence through personalized services and niche offerings, while large chains gain advantage through scale and operational efficiency. Barbershops continue to expand due to rising male grooming demand, creating a distinct competitive segment. Mobile and at-home salons provide further disruption, offering convenience-led services that appeal to busy customers. It remains a market defined by innovations in service formats, technology adoption, and strong focus on customer experience as salons aim to differentiate in a dense competitive environment.
Recent Developments
- In October 2025, L’Oréal S.A. announced a landmark long-term strategic partnership in luxury beauty and wellness with global fashion giant Kering, which includes the acquisition of the House of Creed a leading name in niche fragrance and a new venture focused on wellness and longevity experiences.
- In September 2025, Just Cuts reinforced its franchise model’s strength with 24 of its salons across Australia and New Zealand reaching over $1 million in annual revenue. The brand celebrated expansion momentum, encouraging prospective franchisees to join its growing network, which now spans Australia, New Zealand, the United Kingdom, and is heading into Canada.
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Report Coverage
The research report offers an in-depth analysis based on Service Type, Salon Type, Consumer Group and Price Range. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Future Outlook
- The market will experience continued demand for high-end, personalized salon services, driven by consumer preference for premium treatments.
- Mobile and at-home salons are expected to grow as convenience becomes a top priority for consumers seeking hair services.
- Male grooming services will see significant expansion, with salons increasingly tailoring offerings to meet the needs of male clients.
- Digital transformation will accelerate, with AI-powered booking systems and virtual consultations becoming standard across salons.
- Sustainability will play a critical role, with eco-friendly salons and organic products becoming a key market trend.
- The rise of subscription-based models will provide steady revenue streams for salons, encouraging customer loyalty and repeat visits.
- Regional salons will witness growth, especially in suburban and regional areas, as consumer awareness of salon services rises.
- Franchise and chain salons will dominate the market, benefiting from scale and their ability to offer standardized high-quality services.
- Investment in skilled labor and training programs will be vital to addressing the growing demand for experienced stylists.
- Competitive pressures will force salons to continually innovate, focusing on customer experience and service diversification to stand out in the market.
