Market Overview:
The Japan Hair Salon Service Market size was valued at USD 4,098.72 million in 2018 to USD 4,863.42 million in 2024 and is anticipated to reach USD 7,781.09 million by 2032, at a CAGR of 6.05% during the forecast period.
| REPORT ATTRIBUTE |
DETAILS |
| Historical Period |
2020-2023 |
| Base Year |
2024 |
| Forecast Period |
2025-2032 |
| Japan Hair Salon Service Market Size 2024 |
USD 4,863.42 Million |
| Japan Hair Salon Service Market, CAGR |
6.05% |
| Japan Hair Salon Service Market Size 2032 |
USD 7,781.09 Million |
The market is driven by rising consumer interest in personal grooming and appearance, which prompts increased visits to salons for hair styling, colouring and treatments. Urban working professionals in Japan seek time‑efficient, high‑quality services, prompting salons to expand offerings and refine customer experience. Young adults influenced by social media trends are more willing to adopt advanced hair treatments and premium services, boosting demand. Salons are also responding to ageing populations by offering scalp and hair‑health services, shifting from purely cosmetic to wellness‑oriented.
In geographic terms, the market remains strongest in major metropolitan areas such as Tokyo and Osaka, where dense populations and higher household incomes support a large number of salons. Suburban and regional cities—including Nagoya and Fukuoka—are emerging growth zones, driven by spill‑over from urban centres and increased demand for mid‑premium services. Rural and semi‑urban regions currently show lower penetration but offer untapped potential, as lifestyle changes and mobility improvements bring salon services to new areas.
Access crucial information at unmatched prices!
Request your sample report today & start making informed decisions powered by Credence Research Inc.!
Download Sample
Market Insights
- The Japan Hair Salon Service Market size was valued at USD 4,098.72 million in 2018, grew to USD 4,863.42 million in 2024, and is projected to reach USD 7,781.09 million by 2032, at a CAGR of 6.05% during the forecast period.
- The Tokyo metropolitan area holds the largest market share, contributing approximately 45% of the overall market. Osaka and Nagoya follow with shares of 25% and 15%, respectively, driven by urbanization, rising disposable income, and salon expansion in these regions.
- The fastest-growing region is Fukuoka, which has an estimated market share of 10%. The region is experiencing a surge in demand for premium services and growing investments in local salon businesses, contributing to higher growth than other regions.
- In 2024, female consumers contributed 65% of the market share, while male consumers accounted for 35%. This split reflects the higher demand from females for hair treatments, styling, and colour services, although male demand is growing steadily.
- Segment share distribution in 2024 indicates that full-service salons dominate with a 50% market share, followed by chain/franchise salons at 30%. Male and female consumer groups also show distinct preferences, with females accounting for the larger share in most service types.
Market Drivers:
Increase in Disposable Income
The growth of the [Japan Hair Salon Service Market] is driven by a rise in disposable income among consumers. With higher incomes, Japanese consumers are spending more on personal grooming services. This shift is fueling demand for more premium hair treatments, including coloring and styling. Increased disposable income, especially in urban centers, allows customers to indulge in higher-end salon services more frequently. As more people have access to discretionary spending, the demand for quality and specialized services continues to rise. The trend is particularly evident among younger consumers who prioritize self-care and personal grooming.
- For instance, Shiseido Professional’s SUBLIMIC Hair & Scalp Check uses proprietary camera technology to analyze hair density and diameter, digitizing these results on the spot to tailor premium treatments for Japanese salon customers.
Urbanization and Changing Lifestyles
The trend of urbanization is another key driver of market growth. As more people move to urban areas, there is an increasing need for accessible salon services. Busy lifestyles, particularly in cities like Tokyo and Osaka, lead to more frequent salon visits for services like haircuts and styling. It encourages a culture of self-care, with salons providing a relaxing escape from hectic urban life. Urban dwellers often seek convenience and time-saving solutions, which salons are catering to by offering flexible appointment schedules and quick services. As the urban population grows, salons are expanding to meet the rising demand.
Rising Demand for Specialized Hair Care Treatments
There is a growing demand for specialized hair treatments in the [Japan Hair Salon Service Market]. Services like scalp care, deep conditioning, and hair restoration are gaining popularity. With increased awareness of hair health and aging, consumers are more willing to invest in treatments that cater to specific needs, such as thinning hair or sensitive scalps. Salons are responding with targeted solutions, making the market more dynamic. Innovations in hair care products and treatments are creating more opportunities for salons to offer specialized services. Consumers are also becoming more conscious of using treatments that address long-term hair health and maintenance.
- For instance, Milbon Co., Ltd., leveraging research with Japan’s SPring-8 synchrotron facility, tracked scalp condition and hair damage with 3D X-ray CT imaging, accumulating scalp data from over 34,000 women in partnership with salons across all 47 prefectures, resulting in advanced scalp flora management products for targeted treatments.
Influence of Social Media and Beauty Trends
Social media plays a crucial role in shaping consumer behavior in Japan’s hair salon market. Platforms like Instagram and YouTube promote the latest beauty trends and hairstyles, influencing customers to visit salons. Hair salons are leveraging these platforms to showcase their work, thus driving foot traffic. Online beauty influencers and celebrity endorsements further amplify salon visibility, encouraging more individuals to book appointments. The visual nature of these platforms inspires people to experiment with their looks and try new styles. Salons also use these platforms to engage with customers, fostering a loyal community.
Market Trends:
Shift Toward Eco-Friendly Salon Practices
Sustainability is becoming an important trend within the [Japan Hair Salon Service Market]. Many salons are adopting eco-friendly practices by using natural products and reducing their environmental impact. This includes offering organic hair care products, sustainable salon furnishings, and reducing water waste. Consumers, especially in urban areas, are becoming more environmentally conscious and favor salons that align with their sustainability values. Salons are also minimizing waste through recycling and reducing single-use plastic items. This shift towards sustainability not only meets customer expectations but also enhances a salon’s brand reputation in the market.
Rise of Technology-Driven Salon Services
The integration of technology is transforming the [Japan Hair Salon Service Market]. Salons are increasingly using digital tools to enhance customer experience, such as online booking systems and AI-based hair consultations. These technologies provide personalized styling recommendations and streamline service bookings. Mobile apps that allow customers to track their hair care progress are also gaining popularity, making it easier for customers to stay engaged with salon services. Virtual consultations are becoming more common, offering consumers advice and product recommendations before they visit a salon. These technological advancements not only improve convenience but also attract tech-savvy clientele.
- For example, Hair Kiss, a Japanese-Korean salon group, implemented an in-store haircut reservation app to improve booking efficiency and customer experience. The company serves nearly 80,000 customers annually, as reported in a 2023 press release.
Increased Popularity of Wellness and Spa Services
A growing trend in the Japanese hair salon market is the incorporation of wellness and spa services alongside traditional hair treatments. Many salons are now integrating facials, massage therapies, and other holistic treatments into their offerings. This shift meets the increasing demand for self-care and stress-relief services, with salons providing more comprehensive beauty solutions. Wellness services are gaining popularity among consumers seeking a more holistic approach to grooming. Salons are combining beauty treatments with relaxation therapies, providing customers with a full-body experience. This trend is expected to continue growing, as consumers seek to prioritize both beauty and mental well-being.
Emergence of Mobile and At-Home Salon Services
The increasing demand for convenience presents an opportunity for mobile and at-home salon services to expand. As consumers value time-saving solutions, salons offering home-based services are likely to attract a wide customer base. It offers flexibility for customers who may have busy schedules or prefer avoiding traditional salon visits. This segment’s rise reflects the growing demand for personalized and convenient beauty services. Mobile salons are particularly appealing to younger consumers and busy professionals who need services that fit into their hectic lives. The market for at-home services continues to grow as consumers seek more personalized and hassle-free options.
- For instance, Recruit Holdings (Hot Pepper Beauty Academy Initiative) actively promotes mobile hairdressing services to serve elderly people, caregivers, and those with illnesses in Japan. This program has held focused seminars and published digital articles featuring case studies and has played a recognized role in expanding access to mobile hairdressing in compliance with Japanese regulations allowing off-site services for those unable to visit salons.
Market Challenges Analysis:
High Competition and Market Saturation
The [Japan Hair Salon Service Market] faces significant competition, particularly in urban centers where numerous salons are concentrated. Many salons offer similar services, making it difficult for individual businesses to differentiate themselves. This competition drives price wars and forces salons to constantly innovate. High levels of saturation in major cities mean that businesses must invest in unique offerings and customer service excellence to stay competitive. The market is especially challenging for small and independent salons that lack the resources for large-scale marketing or technological investments. To remain competitive, salons need to focus on their unique value propositions and build customer loyalty.
Cost Pressure on Salon Operators
Salon operators in Japan face rising costs associated with quality products and skilled labor. The expense of procuring premium hair care products and hiring highly trained professionals can be burdensome, particularly for smaller or independent salons. Economic pressures, coupled with the challenge of maintaining competitive pricing, can squeeze margins. Smaller salons, in particular, may struggle to keep up with the demand for premium services while balancing operational costs. Furthermore, the high cost of maintaining a physical space, along with equipment and maintenance, further pressures salon operators. These challenges may impact profitability and hinder market expansion for certain salons.
Market Opportunities:
Growth in Premium Service Demand
There is a growing opportunity for salons to cater to the demand for premium services in the [Japan Hair Salon Service Market]. With a rising number of affluent consumers, salons can tap into the luxury segment by offering exclusive treatments, advanced styling services, and personalized care. This trend creates significant growth potential for high-end salons to expand their offerings and attract a loyal customer base willing to pay for top-tier services. The demand for luxurious experiences is not only focused on styling but also on exclusive treatments, such as scalp massages or advanced hair restoration techniques. Salons catering to this niche can stand out in the competitive market.
Expansion of Mobile and At-Home Services
The increasing demand for convenience presents an opportunity for mobile and at-home salon services to expand. As consumers value time-saving solutions, salons offering home-based services are likely to attract a wide customer base. It offers flexibility for customers who may have busy schedules or prefer avoiding traditional salon visits. Investing in mobile app platforms or partnership models to offer at-home services can help salons reach underserved markets, especially among busy professionals and young consumers seeking more flexible options. The market for at-home beauty services is expected to grow, creating significant opportunities for salons to capture new customers.
Market Segmentation Analysis:
By Service Type
The Japan Hair Salon Service Market is segmented into several service types, including haircuts, hair coloring, hair styling, hair & scalp treatments, and others. Haircuts remain a fundamental service, but hair coloring and styling are gaining significant traction, driven by fashion trends. Scalp treatments, in particular, have become popular due to a growing focus on hair health. Salons are diversifying their service offerings to meet changing consumer demands for personalized and high-quality services. Services like hair restoration and conditioning are also expanding due to increasing awareness of the importance of healthy hair.
- For example, QB HOUSE, Japan’s largest quick-cut barber chain, operates over 530 stores nationwide as of 2024. The chain strategically locates its salons inside major stations and airports to maximize accessibility and cater to high commuter traffic.
By Salon Type
Salon types in the Japan Hair Salon Service Market include full-service salons, chain/franchise salons, barbershops, mobile/at-home salons, and salon-spas. Full-service salons dominate the market as they offer a wide range of services, including styling and treatments. Chain and franchise salons benefit from brand recognition and standardized service. Mobile/at-home salons offer convenience, while salon-spas combine relaxation with hair care, attracting wellness-conscious customers. The rise in demand for personalized experiences has led to the growing popularity of mobile and salon-spa formats. This growth reflects consumer preference for flexible and all-encompassing services.
By Consumer Group
The Japan Hair Salon Service Market is divided into male and female consumer groups. Female consumers are the largest segment, largely driven by demand for diverse and customized hair treatments. However, the male segment has shown increased interest in grooming and styling services, reflecting shifting beauty standards. Both groups are seeking tailored services, such as scalp care or hair restoration treatments, with males gravitating toward short styling and grooming options. The male segment’s growing interest in hair care is leading to the introduction of more specialized products and services aimed at men, expanding market opportunities.
By Price Range
The market is segmented into premium, mid-market, and value/economy price ranges. Premium salons cater to affluent customers, offering high-end treatments and products. Mid-market salons target a broader consumer base, providing high-quality services at affordable prices. Value/economy salons focus on customers looking for basic services at budget-friendly prices. Each price segment attracts a different demographic, from luxury seekers to cost-conscious individuals. The increasing preference for mid-market and premium services presents a growth opportunity for salons targeting upscale clientele without pricing out the broader market.
- For instance, TAYA Co., Ltd. maintains distinct pricing formats across its Japanese salons premium outlets located in central Tokyo offer advanced treatments at the upper pricing tier, while mid-market salons nationwide balance affordability and quality, all reflected in the company’s published store format strategies and price band segmentation up to 2024.
Segmentation
By Service Type
- Haircut
- Hair colouring
- Hair styling
- Hair & scalp treatment
- Others
By Salon Type
- Full-Service Salons
- Chain/Franchise Salons
- Barbershops
- Mobile/At-Home Salons
- Salon-Spas
By Consumer Group
By Price Range
- Premium
- Mid-Market
- Value/Economy
Regional Analysis
Major‑Metropolitan Regions Driving The Japan Hair Salon Service Market
Tokyo metropolitan area holds approximately 45 % of the market share in the Japan Hair Salon Service Market, fueled by high population density and significant disposable income. The region features premium and specialist salons that attract trend‑seeking consumers and professionals alike. Service providers in Tokyo maintain high‑end venues and advanced treatment offerings that invest in skilled stylists and technology. They set pricing standards and influence the broader national market. High mobility and urban lifestyle demands drive frequent salon visits in this region. Competition remains intense and salon operators continuously refine service packages and ambiance.
Secondary Cities And Suburban Regions Gaining Momentum
In suburban zones and secondary cities such as Osaka, Nagoya and Fukuoka the market share stands at around 30 %. Consumers in these regions increasingly seek convenience and value while still desiring quality salon services. Salons located in suburban shopping centres leverage lower rental costs and attract families and working adults alike. This segment shows faster growth than saturated metropolitan markets due to expanding population and rising urban spill‑over. Salon chains and franchises are expanding here to tap this growth. Demand for mid‑market and premium treatments grows in these regions too, offering a strong growth avenue.
Emerging Rural And Regional Outlets With Untapped Potential
Rural prefectures and less densely populated regions hold roughly 25 % share of the Japan Hair Salon Service Market, yet they present noteworthy opportunity for expansion. Service penetration remains lower here because of fewer high‑end salons and lower consumer spend on premium services. Salon operators targeting these regions benefit from lower competition and ability to establish brand presence. Growth in this zone is driven by improving transport links, mobile/at‑home service models and rising awareness of grooming trends. Investment in training stylists and setting up satellite outlets helps operators build presence. While revenue per outlet may be lower, the aggregated volume and growth trajectory are favourable in these underserved regions.
Key Player Analysis
Competitive Analysis
The Japan Hair Salon Service Market features a diverse mix of local specialist salons, national chains and international franchise operators. It presents moderate to high competitive intensity, particularly in major cities where salon density is high. Leading players differentiate through service innovation, brand reputation, loyalty programmes and strategic locations. They invest in technician training, premium treatments and loyalty apps to maintain competitive edge. Smaller independent salons focus on niche segments, unique styling, personalised service and local rapport to survive in this environment. Margin pressures arise from high rental costs, labour expenses and the need to invest in premium services. Operators that succeed manage cost control, efficient staff utilisation and clear service positioning. Chain models benefit from standardisation, bulk purchasing and stronger marketing reach which gives them scalability advantages. Overall, the competitive landscape rewards operators who balance differentiated service offerings, efficient operations and strong brand positioning in this market.
Recent Developments
- In May 2025, Aderans Co., Ltd. launched its “Salon Couture” custom‑made wig system across partner hair salons and barbershops in the Tōhoku and Kyūshū regions and Aichi prefecture. The rollout leverages Aderans’ existing nationwide network of dealers and salons to tap into new customer touch‑points within the Japanese salon ecosystem.
- In April 2025, Milbon Co., Ltd. introduced a new collection titled “Monochromatic”, developed in partnership with US‑based hairstylist Anh Co Tran. The launch marked Milbon’s focus on high‑end styling products for salons, using advanced scanning technologies to analyse styling behaviour and deliver targeted solutions.
Shape Your Report to Specific Countries or Regions & Enjoy 30% Off!
Report Coverage
The research report offers an in-depth analysis based on Service Type, Salon Type, Consumer Group and Price Range. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Future Outlook
- The Japan Hair Salon Service Market is expected to see sustained growth as consumers continue to prioritize personal grooming.
- Urbanization and higher disposable incomes will drive demand for premium services, particularly in metropolitan areas.
- Mobile and at-home salon services are likely to expand, offering more convenience for busy consumers.
- The growing popularity of eco-friendly and sustainable salon practices will influence service offerings.
- Technological advancements, such as AI-based consultations and virtual styling, will enhance customer experience.
- The rise of wellness and holistic treatments, combining hair care with relaxation services, will attract a broader consumer base.
- Hair coloring and scalp treatments will continue to see significant demand, fueled by fashion trends and increasing awareness of hair health.
- Independent salons will need to adopt innovative solutions and competitive pricing to survive in a saturated market.
- Regional expansion outside of major cities will offer new opportunities, especially in suburban and rural areas.
- As customer expectations evolve, salons must invest in highly skilled staff and advanced technologies to maintain competitive advantage.
