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Air Fryer Market By Product Type (Digital, Manual), By Application (Residential, Commercial), By Distribution Channel (Offline, Online) - Growth, Future Prospects And Competitive Analysis, 2019 - 2027

About this report

The global air fryer market report explores critical analysis of the air fryer industry using key parameters. The report consists of investment strategies, the need for investments in the air fryer industry, and the multiple benefits for the investors. The report highlights significant changes in global technical regulations for the air fryer industry and shows how economic and non-economic barriers are helping the market grow. Moreover, the report analyzes the global, regional, and country-level historic and forecasted market size. The report also provides a comprehensive analysis of key investment propositions, demand and supply gap, competitors positioning, STAR analysis, SRC analysis, and Tornado analysis. Key technological developments and other analyses such as porter's five forces analysis, PESTEL analysis, value chain analysis, etc.

REPORT ATTRIBUTE DETAILS

Air Fryer Market by Value

Yes

Air Fryer Market, Tornado Analysis

Yes

Air Fryer Market, STAR Analysis

Yes

Air Fryer Market, SRC Analysis

Yes

Air Fryer Market, Import-Export Data

Yes (On Demand)

Air Fryer Market Segment Analysis

·By Device Type (Manual and Digital)

· By Wattage (Below 1200 Watt, 1200-1500 Watt, 1500-1800 Watt, 1800-2200 Wattage, and 2200 Wattage & Above)

· By End-Use (Commercial and Residential)

· By Price Range (Below US$ 25, US$ 25 - US$ 100, US$ 100 - US$ 200, US$ 200- US$ 300, and US$ 300 & Above)

· By Sales Channels (Direct Sales, Supermarket/Hypermarkets, Department Stores, Specialty Stores, Online Retailers, and Other Sales Channels)

 

Air Fryer Market, Regional Analysis

·North America (US and Canada)

· Europe (Germany, UK, France, Italy, Spain, and the Rest of Europe)

· Asia-Pacific (China, India, Japan, South Korea, South East Asia, and the Rest of Asia Pacific)

· Latin America (Brazil, Mexico, and the Rest of Latin America)

· The Middle East and Africa (GCC Countries, South Africa, and the Rest of the Middle East and Africa)

Air Fryer Market Key Companies

Koninklijke Philips N.V., Stanley Black & Decker, Inc., Breville Group Limited, Groupe SEB, SharkNinja Operating LLC (CDH Private Equity), Cuisinart Corporation (Conair Corporation), Meyer Manufacturing Company Limited, GoWISE USA, NuWave, LLC, De’ Longhi Appliances S.r.l., DOMU Brands Ltd, TAURUS GROUP, Bajaj Electricals Ltd., and Newell Brands, Inc.

Air Fryer Market Competitive Landscape

·         Market Share Analysis

·         Competitive Benchmarking

·         Key Players Market Positioning

·         Geographical Presence Analysis

·         Major Strategies Adopted

Key Highlights of the report

How are the major segments performing in the Air Fryer market?

  • In 2021, the digital segment commanded for the largest share of the market, as developed countries such as the U.S., Canada, and Germany have an increasing demand for automatic cooking appliances.
  • In 2021, the residential segment was expected to hold a prominent share of the global air fryer market due to lifestyle changes and increased disposable income.

Which region dominated the Air Fryer market?

In 2021, the North American region was anticipated to hold a largest share of the global air fryer market. Over the forecast period, the region will continue to dominate. As a result of the rising health consciousness or awareness regarding the benefits of maintaining good health, air fryers will be increasingly adopted for domestic and commercial purposes. Growing demand for frozen food has also led to rising demand for air fryers in countries in this region.

How is US Market Performing in the Air Fryer market?

In 2021, the North American region was anticipated to hold a largest share of the global Air Fryer market. In the U.S., consumers' adoption of smart kitchen devices and modular aesthetics is increasing sales. Manufacturers are pressuring governments to improve market access and invest in R&D. There are also many well-established, globally renowned manufacturers in the US air fryer market, aside from the tier 2 companies and start-ups that provide a wider selection of products and services.

What is the competitive environment of the Air Fryer market?

Competitiveness in the air fryer industry provides information about the overall economic profit earned by suppliers and businesses, sales and revenues generated in this sector, the air fryer market share globally, a summary of the organization, new products introduced, and market opportunities for industrial air fryers. For instance, the MIJIA Smart Air Fryer 3.5 L was launched by Xiaomi in March 2021, and it functions as an oven, microwave, yogurt maker, fruit presser, and yogurt maker.

Executive Summary

How is Novel Product Design Support the Adoption of the Air Fryer Market?

With the rising demand for low-oil cooking appliances, manufacturers are increasingly offering novel functional features. Additionally, improved technology and aesthetics are creating a more conducive sales environment. Manufacturers are now focusing on introducing larger air fryers since many older models have small capacities and cannot serve more than five people at once. It has been observed that such product offerings are in high demand, primarily in the commercial sector, such as hotels, restaurants, and hospitals.

Which are the key investments by the Air Fryer market players?

Leading players operating in the air fryer market are mainly focusing on expansion in production capacities for air fryer market share. Apart from this, players are concentrating on strategic mergers and acquisitions, collaborations and creating awareness among consumers via different associations formed to promote new techologies to serve more end-users in the domestic market to gain a competitive edge. For instance, NuWave launched a new 6-quart digital air fryer in February 2017 as part of its kitchen electrics line. With its LED touchpad control panel, digital timer, reheat function, and removable divider, the new air fryer offer efficient cooking without the use of oil to consumers.

Some major players in the air fryer market are Koninklijke Philips N.V., Stanley Black & Decker, Inc., Breville Group Limited, Groupe SEB, SharkNinja Operating LLC (CDH Private Equity), Cuisinart Corporation (Conair Corporation), Meyer Manufacturing Company Limited, GoWISE USA, NuWave, LLC, De’ Longhi Appliances S.r.l., DOMU Brands Ltd, TAURUS GROUP, Bajaj Electricals Ltd., and Newell Brands, Inc.

What are the Major Driving Factors for the Air Fryer Market?

As the demand for air fryers increases due to the innovation of new products and improved design, the gastronomy industry is expected to expand, and a wide number of air fryers will be available online on various platforms, including social media, which will boost the market. Additionally, the growing number of nuclear families, changing lifestyles, and changing consumer preferences drive product demand. Over the forecast period, the market is also predicted to grow rapidly due to an increasing demand for innovative and technologically advanced products, which goes hand in hand with a preference for healthier and less oily food.

What are the Major Risks for the Air Fryer Market?

Market players have been challenged because they cannot combat counterfeit products, which account for 7-9% of global trade, according to the World Customs Organization (WCO). Consumers are affected by counterfeit products in trade and health and safety. It is particularly prevalent in e-commerce, where orders are picked up by e-sellers and delivered directly by suppliers to consumers without proper verification. A lack of transparency in counterfeiting processes also reduces product sales and revenue with unrestricted online access since consumers cannot distinguish between genuine and counterfeit products.

Which is the key end-use in the Air Fryer market?

The residential segment is estimated to hold a prominent share of the global air fryer market during the forecast period. Due to lifestyle changes and increased disposable income, the demand for the largest air fryers on the market is increasing among residential consumers. Electronic/digital offerings are becoming more readily available to residential customers. Homeowners seek more technologically advanced and intelligent kitchen appliances to enhance kitchen aesthetics, as traditional appliances are slow and limited in functionality.

How is the Air Fryer market performing in regions?

North America is anticipated to dominate the air fryer market. The rising product adoption for both commercial and domestic purposes is driving the market. As more people pay more attention to their health, the market trend is expected to soar high during the forecast period due to the increased awareness of the convenience offered by air fryers. According to the manufacturers who operate in the North American region of the US region, nearly 10 million air fryers were sold during the historical forecast period ending in 2019. Air fryers are likely to play an important role and help the domestic North American market dominate the global market due to festivities and the urge to munch something baked and healthier.

Furthermore, the Asia Pacific market is anticipated to hold the largest revenue share in the global air fryer market during the forecast period. As people in the APAC region become more aware of baked goods and healthier foods, they purchase appliances that are good value for money. As a result, the APAC region is expected to become an epicenter of growth during the forecast period and dominate the global air fryer market. Air fryers are becoming increasingly popular in developing economies due to rising disposable incomes.

air-fryer-market

What is the regulatory landscape for the Air Fryer market?

There is no such stringent regulation for air fryers in the market. The air fryer market has trade regulations in various countries.

What is the Market Size of Air Fryer regarding value?

The global air fryer market is projected to grow at a substantial CAGR of 7.50% in the upcoming years. The global air fryer industry was estimated to be worth USD 926.1 million in 2021 and expected to be worth USD 1,429.3 million by 2028.

What are the major players planning for the future of the Air Fryer market?

Growing regional existence and investment in downstream applications are anticipated to deliver a competitive edge in the market. For instance, the Chefman 8-quart TurboFry Touch Air Fryer boasts a viewing window with capacitive touch controls and an LED shake reminder. This model is priced at US$ 67.49.

Segmentation of Global Air Fryer Market-

Global Air Fryer Market – By Device Type

  • Manual
  • Digital

Global Air Fryer Market – By Wattage

  • Below 1200 Watt
  • 1200-1500 Watt
  • 1500-1800 Watt
  • 1800-2200 Wattage
  • 2200 Wattage & Above

Global Air Fryer Market – By End Use

  • Commercial
  • Residential

Global Air Fryer Market – By End Use

  • Commercial
  • Residential

Global Air Fryer Market – By Price Range

  • Below US$ 25
  • US$ 25 - US$ 100
  • US$ 100 - US$ 200
  • US$ 200- US$ 300
  • US$ 300 & Above

Global Air Fryer Market – By Sales Channel

  • Direct Sales
  • Supermarket/Hypermarket
  • Department Stores
  • Specialty Stores
  • Online Retailers
  • Other Sales Channel

Global Air Fryer Market – By Region

  • North America
    • The US.
    • Canada
  • Europe
    • Germany
    • France
    • The U.K.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of the Middle East and Africa

Frequently asked questions about the global Air Fryer market

During the COVID-19 pandemic, the market has experienced substantial disruption. A shortage of workers and higher production costs have also hampered the growth of the air fryer market.

North America accounted for the most prominent share in the global air fryer market.

Advancements in features such as LED screens, intelligent sensors, and touchpads, which enhance accessibility and time-saving functionality, drive the air fryer market.

The digital segment had a largest share of the global market in 2021.

The residential segment had a largest share in the global market.

Air Fryer Market Scope

Report Attribute Details
Market Value in 2021 USD 926.1 million
Market Value in 2028 USD 1,429.3 million
CAGR 7.50%
Benchmarking Year 2021
Past data 2016 – 2021
Forecast period 2022 – 2028
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Trusted By
Godaddy
Published Date:  Nov 2019
Category:  Consumer Goods
Report ID:   60048
Report Format:   PDF
Pages:   120
Rating:    4.3 (58)
Delivery Time: 24 Hours to 48 Hours   
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