1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation
2. Executive Summary
2.1. Market Snapshot: Global Augmented Reality (A.R.) Market
3. Market Dynamics & Factors Analysis
3.1. Introduction
3.1.1. Global Augmented Reality (A.R.) Market Value, 2016-2028, (US$ Bn)
3.2. Market Dynamics
3.2.1. Key Growth Trends
3.2.2. Major Industry Challenges
3.2.3. Key Growth Pockets
3.3. Attractive Investment Proposition,2021
3.3.1. Technology
3.3.2. Offering
3.3.3. Device Type
3.3.4. Application
3.3.5. Geography
3.4. Porter’s Five Forces Analysis
3.4.1. Threat of New Entrants
3.4.2. Bargaining Power of Buyers/Consumers
3.4.3. Bargaining Power of Suppliers
3.4.4. Threat of Substitute Types
3.4.5. Intensity of Competitive Rivalry
3.5. Value Chain Analysis
4. Market Positioning of Key Players, 2021
4.1. Company market share of key players, 2021
4.2. Competitive Benchmarking
4.3. Geographical Presence Analysis
4.4. Major Strategies Adopted by Key Players
4.4.1. Key Strategies Analysis
4.4.2. Mergers and Acquisitions
4.4.3. Partnerships
4.4.4. Product Launch
4.4.5. Geographical Expansion
4.4.6. Others
5. COVID 19 Impact Analysis
5.1. Global Augmented Reality (A.R.) Market Pre Vs Post COVID 19, 2019 – 2028
5.2. Impact on Import & Export
5.3. Impact on Demand & Supply
6. North America
6.1. North America Augmented Reality (A.R.) Market, by Country, 2016-2028(US$ Bn)
6.1.1. U.S.
6.1.2. Canada
6.1.3. Mexico
6.2. North America Augmented Reality (A.R.) Market, by Technology, 2016-2028(US$ Bn)
6.2.1. Overview
6.2.2. Marker-Based AR Technology
6.2.3. Markerless AR Technology
6.2.4. Anchor-Based AR Technology
6.3. North America Augmented Reality (A.R.) Market, by Offering, 2016-2028(US$ Bn)
6.3.1. Overview
6.3.2. Hardware
6.3.3. Software
6.4. North America Augmented Reality (A.R.) Market, by Device Type, 2016-2028(US$ Bn)
6.4.1. Overview
6.4.2. HUDs
6.4.3. HMDs
6.5. North America Augmented Reality (A.R.) Market, by Application, 2016-2028(US$ Bn)
6.5.1. Overview
6.5.2. Consumer
6.5.3. Commercial
6.5.4. Enterprise (Manufacturing)
6.5.5. Healthcare
6.5.6. Aerospace & Defense
6.5.7. Energy
6.5.8. Automotive
6.5.9. Others
7. Europe
7.1. Europe Augmented Reality (A.R.) Market, by Country, 2016-2028(US$ Bn)
7.1.1. UK
7.1.2. France
7.1.3. Germany
7.1.4. Italy
7.1.5. Russia
7.1.6. Ukraine
7.1.7. Spain
7.1.8. Belgium
7.1.9. Netherland
7.1.10. Austria
7.1.11. Sweden
7.1.12. Poland
7.1.13. Denmark
7.1.14. Switzerland
7.1.15. Rest of Europe
7.2. Europe Augmented Reality (A.R.) Market, by Technology, 2016-2028(US$ Bn)
7.2.1. Overview
7.2.2. Marker-Based AR Technology
7.2.3. Markerless AR Technology
7.2.4. Anchor-Based AR Technology
7.3. Europe Augmented Reality (A.R.) Market, by Offering, 2016-2028(US$ Bn)
7.3.1. Overview
7.3.2. Hardware
7.3.3. Software
7.4. Europe Augmented Reality (A.R.) Market, by Device Type, 2016-2028(US$ Bn)
7.4.1. Overview
7.4.2. HUDs
7.4.3. HMDs
7.5. Europe Augmented Reality (A.R.) Market, by Application, 2016-2028(US$ Bn)
7.5.1. Overview
7.5.2. Consumer
7.5.3. Commercial
7.5.4. Enterprise (Manufacturing)
7.5.5. Healthcare
7.5.6. Aerospace & Defense
7.5.7. Energy
7.5.8. Automotive
7.5.9. Others
8. Asia Pacific
8.1. Asia Pacific Augmented Reality (A.R.) Market, by Country, 2016-2028(US$ Bn)
8.1.1. China
8.1.2. Japan
8.1.3. South Korea
8.1.4. India
8.1.5. Australia
8.1.6. New Zealand
8.1.7. Taiwan
8.1.8. Indonesia
8.1.9. Malaysia
8.1.10. Philippine
8.1.11. Rest of Asia Pacific
8.2. Asia Pacific Augmented Reality (A.R.) Market, by Technology, 2016-2028(US$ Bn)
8.2.1. Overview
8.2.2. Marker-Based AR Technology
8.2.3. Markerless AR Technology
8.2.4. Anchor-Based AR Technology
8.3. Asia Pacific Augmented Reality (A.R.) Market, by Offering, 2016-2028(US$ Bn)
8.3.1. Overview
8.3.2. Hardware
8.3.3. Software
8.4. Asia Pacific Augmented Reality (A.R.) Market, by Device Type, 2016-2028(US$ Bn)
8.4.1. Overview
8.4.2. HUDs
8.4.3. HMDs
8.5. Asia Pacific Augmented Reality (A.R.) Market, by Application, 2016-2028(US$ Bn)
8.5.1. Overview
8.5.2. Consumer
8.5.3. Commercial
8.5.4. Enterprise (Manufacturing)
8.5.5. Healthcare
8.5.6. Aerospace & Defense
8.5.7. Energy
8.5.8. Automotive
8.5.9. Others
9. Latin America
9.1. Latin America Augmented Reality (A.R.) Market, by Country, 2016-2028(US$ Bn)
9.1.1. Brazil
9.1.2. Argentina
9.1.3. Peru
9.1.4. Chile
9.1.5. Colombia
9.1.6. Rest of Latin America
9.2. Latin America Augmented Reality (A.R.) Market, by Technology, 2016-2028(US$ Bn)
9.2.1. Overview
9.2.2. Marker-Based AR Technology
9.2.3. Markerless AR Technology
9.2.4. Anchor-Based AR Technology
9.3. Latin America Augmented Reality (A.R.) Market, by Offering, 2016-2028(US$ Bn)
9.3.1. Overview
9.3.2. Hardware
9.3.3. Software
9.4. Latin America Augmented Reality (A.R.) Market, by Device Type, 2016-2028(US$ Bn)
9.4.1. Overview
9.4.2. HUDs
9.4.3. HMDs
9.5. Latin America Augmented Reality (A.R.) Market, by Application, 2016-2028(US$ Bn)
9.5.1. Overview
9.5.2. Consumer
9.5.3. Commercial
9.5.4. Enterprise (Manufacturing)
9.5.5. Healthcare
9.5.6. Aerospace & Defense
9.5.7. Energy
9.5.8. Automotive
9.5.9. Others
10. Middle East
10.1. Middle East Augmented Reality (A.R.) Market, by Country, 2016-2028(US$ Bn)
10.1.1. UAE
10.1.2. KSA
10.1.3. Israel
10.1.4. Turkey
10.1.5. Iran
10.1.6. Rest of Middle East
10.2. Middle East Augmented Reality (A.R.) Market, by Technology, 2016-2028(US$ Bn)
10.2.1. Overview
10.2.2. Marker-Based AR Technology
10.2.3. Markerless AR Technology
10.2.4. Anchor-Based AR Technology
10.3. Middle East Augmented Reality (A.R.) Market, by Offering, 2016-2028(US$ Bn)
10.3.1. Overview
10.3.2. Hardware
10.3.3. Software
10.4. Middle East Augmented Reality (A.R.) Market, by Device Type, 2016-2028(US$ Bn)
10.4.1. Overview
10.4.2. HUDs
10.4.3. HMDs
10.5. Middle East Augmented Reality (A.R.) Market, by Application, 2016-2028(US$ Bn)
10.5.1. Overview
10.5.2. Consumer
10.5.3. Commercial
10.5.4. Enterprise (Manufacturing)
10.5.5. Healthcare
10.5.6. Aerospace & Defense
10.5.7. Energy
10.5.8. Automotive
10.5.9. Others
11. Africa
11.1. Africa Augmented Reality (A.R.) Market, by Country, 2016-2028(US$ Bn)
11.1.1. South Africa
11.1.2. Egypt
11.1.3. Nigeria
11.1.4. Rest of Africa
11.2. Africa Augmented Reality (A.R.) Market, by Technology, 2016-2028(US$ Bn)
11.2.1. Overview
11.2.2. Marker-Based AR Technology
11.2.3. Markerless AR Technology
11.2.4. Anchor-Based AR Technology
11.3. Africa Augmented Reality (A.R.) Market, by Offering, 2016-2028(US$ Bn)
11.3.1. Overview
11.3.2. Hardware
11.3.3. Software
11.4. Africa Augmented Reality (A.R.) Market, by Device Type, 2016-2028(US$ Bn)
11.4.1. Overview
11.4.2. HUDs
11.4.3. HMDs
11.5. Africa Augmented Reality (A.R.) Market, by Application, 2016-2028(US$ Bn)
11.5.1. Overview
11.5.2. Consumer
11.5.3. Commercial
11.5.4. Enterprise (Manufacturing)
11.5.5. Healthcare
11.5.6. Aerospace & Defense
11.5.7. Energy
11.5.8. Automotive
11.5.9. Others
12. Global
12.1. Global Augmented Reality (A.R.) Market, by Technology, 2016-2028(US$ Bn)
12.1.1. Overview
12.1.2. Marker-Based AR Technology
12.1.3. Markerless AR Technology
12.1.4. Anchor-Based AR Technology
12.2. Global Augmented Reality (A.R.) Market, by Offering, 2016-2028(US$ Bn)
12.2.1. Overview
12.2.2. Hardware
12.2.3. Software
12.3. Global Augmented Reality (A.R.) Market, by Device Type, 2016-2028(US$ Bn)
12.3.1. Overview
12.3.2. HUDs
12.3.3. HMDs
12.4. Global Augmented Reality (A.R.) Market, by Application, 2016-2028(US$ Bn)
12.4.1. Overview
12.4.2. Consumer
12.4.3. Commercial
12.4.4. Enterprise (Manufacturing)
12.4.5. Healthcare
12.4.6. Aerospace & Defense
12.4.7. Energy
12.4.8. Automotive
12.4.9. Others
13. Company Profiles
13.1. Google Inc.
13.2. PTC Inc.
13.3. Seiko Epson
13.4. Microsoft
13.5. Sony
13.6. Wikitude
13.7. Lenovo
13.8. Magic Leap Inc.
13.9. Samsung Electronics
13.10. Apple
List of Figures
FIG. 1 Global Augmented Reality (A.R.) Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global Augmented Reality (A.R.) Market Segmentation
FIG. 4 Global Augmented Reality (A.R.) Market, by Technology, 2021 (US$ Bn)
FIG. 5 Global Augmented Reality (A.R.) Market, by Offering, 2021 (US$ Bn)
FIG. 6 Global Augmented Reality (A.R.) Market, by Device Type, 2021 (US$ Bn)
FIG. 7 Global Augmented Reality (A.R.) Market, by Application, 2021 (US$ Bn)
FIG. 8 Global Augmented Reality (A.R.) Market, by Geography, 2021 (US$ Bn)
FIG. 9 Attractive Investment Proposition, by Technology, 2021
FIG. 10 Attractive Investment Proposition, by Offering, 2021
FIG. 11 Attractive Investment Proposition, by Device Type, 2021
FIG. 12 Attractive Investment Proposition, by Application, 2021
FIG. 13 Attractive Investment Proposition, by Geography, 2021
FIG. 14 Global Market Positioning of Key Augmented Reality (A.R.) Market Manufacturers, 2019
FIG. 15 Global Augmented Reality (A.R.) Market Value Contribution, By Technology, 2021 & 2028 (Value %)
FIG. 16 Global Augmented Reality (A.R.) Market, by Marker-Based AR Technology, Value, 2016-2028 (US$ Bn)
FIG. 17 Global Augmented Reality (A.R.) Market, by Markerless AR Technology, Value, 2016-2028 (US$ Bn)
FIG. 18 Global Augmented Reality (A.R.) Market, by Anchor-Based AR Technology, Value, 2016-2028 (US$ Bn)
FIG. 19 Global Augmented Reality (A.R.) Market Value Contribution, By Offering, 2021 & 2028 (Value %)
FIG. 20 Global Augmented Reality (A.R.) Market, by Hardware, Value, 2016-2028 (US$ Bn)
FIG. 21 Global Augmented Reality (A.R.) Market, by Software, Value, 2016-2028 (US$ Bn)
FIG. 22 Global Augmented Reality (A.R.) Market Value Contribution, By Device Type, 2021 & 2028 (Value %)
FIG. 23 Global Augmented Reality (A.R.) Market, by HUDs, Value, 2016-2028 (US$ Bn)
FIG. 24 Global Augmented Reality (A.R.) Market, by HMDs, Value, 2016-2028 (US$ Bn)
FIG. 25 Global Augmented Reality (A.R.) Market Value Contribution, By Application, 2021 & 2028 (Value %)
FIG. 26 Global Augmented Reality (A.R.) Market, by Consumer, Value, 2016-2028 (US$ Bn)
FIG. 27 Global Augmented Reality (A.R.) Market, by Commercial, Value, 2016-2028 (US$ Bn)
FIG. 28 Global Augmented Reality (A.R.) Market, by Enterprise (Manufacturing), Value, 2016-2028 (US$ Bn)
FIG. 29 Global Augmented Reality (A.R.) Market, by Healthcare, Value, 2016-2028 (US$ Bn)
FIG. 30 Global Augmented Reality (A.R.) Market, by Aerospace & Defense, Value, 2016-2028 (US$ Bn)
FIG. 31 Global Augmented Reality (A.R.) Market, by Energy, Value, 2016-2028 (US$ Bn)
FIG. 32 Global Augmented Reality (A.R.) Market, by Automotive, Value, 2016-2028 (US$ Bn
FIG. 33 Global Augmented Reality (A.R.) Market, by Others, Value, 2016-2028 (US$ Bn)
FIG. 34 U.S. Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 35 Rest of North America Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 36 U.K. Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 37 Germany Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 38 France Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 39 Italy Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 40 Spain Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 41 Russia Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 42 BENELUX Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 43 Poland Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 44 Austria Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 45 Rest of Europe Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 46 Japan Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 47 China Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 48 India Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 49 South Korea Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 50 Australia Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 51 Southeast Asia Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 52 Rest of Asia Pacific Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 53 Middle East & Africa Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 54 South Africa Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 55 Nigeria Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 56 Egypt Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 57 GCC Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 58 Israel Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 59 Latin America Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 60 Brazil Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 61 Argentina Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 62 Colombia Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 63 Peru Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
FIG. 64 Chile Augmented Reality (A.R.) Market, 2016-2028 (US$ Bn)
List of Tables
TABLE 1 Market Snapshot: Global Augmented Reality (A.R.) Market
TABLE 2 Global Augmented Reality (A.R.) Market, by Technology, 2016-2028 (US$ Bn)
TABLE 3 Global Augmented Reality (A.R.) Market, by Offering, 2016-2028 (US$ Bn)
TABLE 4 Global Augmented Reality (A.R.) Market, by Device Type, 2016-2028 (US$ Bn)
TABLE 5 Global Augmented Reality (A.R.) Market, by Application, 2016-2028 (US$ Bn)
TABLE 6 Global Augmented Reality (A.R.) Market, by Geography, 2016-2028 (US$ Bn)
TABLE 7 North America Augmented Reality (A.R.) Market, by Technology, 2016-2028 (US$ Bn)
TABLE 8 North America Augmented Reality (A.R.) Market, by Offering, 2016-2028 (US$ Bn)
TABLE 9 North America Augmented Reality (A.R.) Market, by Device Type, 2016-2028 (US$ Bn)
TABLE 10 North America Augmented Reality (A.R.) Market, by Application, 2016-2028 (US$ Bn)
TABLE 11 North America Augmented Reality (A.R.) Market, by Country, 2016-2028 (US$ Bn)
TABLE 12 Europe Augmented Reality (A.R.) Market, by Technology, 2016-2028 (US$ Bn)
TABLE 13 Europe Augmented Reality (A.R.) Market, by Offering, 2016-2028 (US$ Bn)
TABLE 14 Europe Augmented Reality (A.R.) Market, by Device Type, 2016-2028 (US$ Bn)
TABLE 15 Europe Augmented Reality (A.R.) Market, by Application, 2016-2028 (US$ Bn)
TABLE 16 Europe Augmented Reality (A.R.) Market, by Country/Region, 2016-2028 (US$ Bn)
TABLE 17 Asia Pacific Augmented Reality (A.R.) Market, by Technology, 2016-2028 (US$ Bn)
TABLE 18 Asia Pacific Augmented Reality (A.R.) Market, by Offering, 2016-2028 (US$ Bn)
TABLE 19 Asia Pacific Augmented Reality (A.R.) Market, by Device Type, 2016-2028 (US$ Bn)
TABLE 20 Asia Pacific Augmented Reality (A.R.) Market, by Application, 2016-2028 (US$ Bn)
TABLE 21 Asia Pacific Augmented Reality (A.R.) Market, by Country/Region, 2016-2028 (US$ Bn)
TABLE 22 Latin America Augmented Reality (A.R.) Market, by Technology, 2016-2028 (US$ Bn)
TABLE 23 Latin America Augmented Reality (A.R.) Market, by Offering, 2016-2028 (US$ Bn)
TABLE 24 Latin America Augmented Reality (A.R.) Market, by Device Type, 2016-2028 (US$ Bn)
TABLE 25 Latin America Augmented Reality (A.R.) Market, by Application, 2016-2028 (US$ Bn)
TABLE 26 Latin America Augmented Reality (A.R.) Market, by Country/Region, 2016-2028 (US$ Bn)
TABLE 27 Middle East Augmented Reality (A.R.) Market, by Technology, 2016-2028 (US$ Bn)
TABLE 28 Middle East Augmented Reality (A.R.) Market, by Offering, 2016-2028 (US$ Bn)
TABLE 29 Middle East Augmented Reality (A.R.) Market, by Device Type, 2016-2028 (US$ Bn)
TABLE 30 Middle East Augmented Reality (A.R.) Market, by Application, 2016-2028 (US$ Bn)
TABLE 31 Middle East Augmented Reality (A.R.) Market, by Country/Region, 2016-2028 (US$ Bn)
TABLE 32 Africa Augmented Reality (A.R.) Market, by Technology, 2016-2028 (US$ Bn)
TABLE 33 Africa Augmented Reality (A.R.) Market, by Offering, 2016-2028 (US$ Bn)
TABLE 34 Africa Augmented Reality (A.R.) Market, by Device Type, 2016-2028 (US$ Bn)
TABLE 35 Africa Augmented Reality (A.R.) Market, by Application, 2016-2028 (US$ Bn)
TABLE 36 Africa Augmented Reality (A.R.) Market, by Country/Region, 2016-2028 (US$ Bn)