Augmented Reality (AR) Market By End-use Application (Consumer, Commercial, Healthcare, Automotive and Others), By Display Type (Head Mounted Display, Handheld Display, Head-Up Display, and Spatial Display), By Component (Hardware, Software) - Growth, Share, Opportunities, Competitive Analysis, and Forecast 2016 - 2023

Report Scope

This report analyzes the global augmented reality market in terms of display type, component, end-use application, and geography. On the basis of display type, the global augmented reality market is segmented in to head mounted displays (HMD), handheld displays, head-up displays (HUD), and spatial displays. Furthermore, based on component, the market is segmented into hardware (display, sensors, and semiconductor component), and software. Similarly, on the basis of end-use application, the market for augmented reality is classified into consumer (gaming, and entertainment), commercial, healthcare, defense and aerospace, and others (automotive, engineering and design, etc.)). The geographical distribution of the global augmented reality market considered in this study encompasses regional markets such as North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

1.1    Report Description

Purpose of the Report

The purpose of this strategic research study titled “Augmented Reality Market - Growth, Share, Opportunities, and Competitive Analysis, 2015 – 2022” is to offer industry investors, company executives, and industry participants with in-depth insights to enable them make informed strategic decisions related to the opportunities in the augmented reality market.

1.1.1   Target Audience

• Industry Investors
• Head Mounted Display Manufacturers
• Other AR-based Device Manufacturers
• Software Developers
• End-users

1.1.2   USP and Key Offerings

The report titled “Global Augmented Reality Market - Growth, Share, Opportunities, and Competitive Analysis, 2016 – 2023” offers strategic insights into the global augmented reality market along with the market size and estimates for the duration 2014 to 2023. The said research study covers in-depth analysis of multiple market segments based on display type, component, end-use application, and cross-sectional study across different geographies. In order to help strategic decision makers, the report also includes competitive profiling of the key industry participants, their SCOT (Strength, Challenges, Opportunities, and Weaknesses) analysis, market positioning, and recent developments. Other in-depth analysis provided in the report includes:

• Current and future market trends to justify the forthcoming attractive sub-markets within the augmented reality market
• Market fuelers, market impediments, and their impact on the market growth
• In-depth competitive environment analysis
• Trailing 2-Year market size data (2013 – 2014)
• SRC (Segment-Region-Country) Analysis

Overall, the research study provides a holistic view of the global augmented reality market, offering market size and estimates for the period from 2014 to 2023, keeping in mind the above mentioned factors.

Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Assumptions
1.4.5 Approach Adopted

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Augmented Reality Market
2.2 Global Augmented Reality Market, By Component, 2015
2.3 Global Augmented Reality Market, By Display Type, 2015
2.4 Global Augmented Reality Market, By End-use Application, 2015
2.5 Global Augmented Reality Market, By Geography,2015

Chapter 3 Market Dynamics
3.1 Product Insights and Market Overview
3.1.1 Global Augmented Reality Market Revenue and Growth, 2014 - 2023, (US$ Mn and % Y-o-Y)
3.2 Key Market Trends and Future Outlook
3.2.1 Evolution
3.2.2 Recent Trends
3.2.3 Future Outlook
3.3 Market Drivers
3.4 Market Growth Inhibitors
3.5 Opportunities
3.6 See-Saw Analysis
3.6.1 Impact Analysis of Drivers and Restraints
3.7 Ecosystem Analysis
3.8 Competitive Analysis
3.8.1 Market Positioning of Key Vendors
3.8.2 Key Strategies Adopted By Leading Vendors
3.8.3 Analyst Recommendations

Chapter 4 Augmented Reality Market, By Component
4.1 Market Analysis
4.1.1 Global Augmented Reality Market Revenue Contribution, By Component, 2015 & 2023 (Value %)
4.2 Hardware
4.2.1 Global Augmented Reality Market Revenue and Growth for Hardware, 2014 - 2023, (US$ Mn)
4.3 Software
4.3.1 Global Augmented Reality Market Revenue and Growth for Software, 2014 - 2023, (US$ Mn)

Chapter 5 Augmented Reality Market, By End-use Application
5.1 Market Analysis
5.1.1 Global Augmented Reality Market Revenue Contribution, By End-use Application, 2015 & 2023 (US$ Mn)
5.2 Consumer
5.2.1 Global Augmented Reality Market Revenue and Growth for Consumer Applications, 2014 - 2023, (US$ Mn)
5.2.2 Gaming
5.2.2.1 Global Augmented Reality Market Revenue and Growth for Gaming Applications, 2014 - 2023, (US$ Mn)
5.2.3 Entertainment
5.2.3.1 Global Augmented Reality Market Revenue and Growth for Entertainment Applications, 2014 - 2023, (US$ Mn)
5.3 Commercial
5.3.1 Global Augmented Reality Market Revenue and Growth for Commercial Applications, 2014 - 2023, (US$ Mn)
5.4 Healthcare
5.4.1 Global Augmented Reality Market Revenue and Growth for Healthcare Applications, 2014 - 2023, (US$ Mn)
5.5 Aerospace and Defense
5.5.1 Global Augmented Reality Market Revenue and Growth for Aerospace and Defense Applications, 2014 - 2023, (US$ Mn)
5.5 Automotive
5.5.1 Global Augmented Reality Market Revenue and Growth for Automotive Applications, 2014 - 2023, (US$ Mn)
5.6 Others (Automotive, etc.)
5.6.1 Global Augmented Reality Market Revenue and Growth for Other Applications, 2014 - 2023, (US$ Mn)

Chapter 6 Augmented Reality Market, By Display Type
6.1 Market Analysis
6.1.1 Global Augmented Reality Market Revenue Contribution, By Display Type, 2015 & 2023 (Value %)
6.2 Head Mounted Display
6.2.1 Global Augmented Reality Market Revenue and Growth for Head Mounted Displays, 2014 - 2023, (US$ Mn)
6.3 Handheld Displays
6.3.1 Global Augmented Reality Market Revenue and Growth for Handheld Display, 2014 - 2023, (US$ Mn)
6.4 Head-up Display
6.4.1 Global Augmented Reality Market Revenue and Growth for Head-up Display, 2014 - 2023, (US$ Mn)
6.5 Spatial Display
6.5.1 Global Augmented Reality Market Revenue and Growth for Spatial Display, 2014 - 2023, (US$ Mn)

Chapter 7 North America Augmented Reality Market Analysis
7.1 Overview
7.1.1 North America Augmented Reality Market Revenue and Growth, 2014 - 2023, (US$ Mn) (Y-o-Y %)
7.2 North America Augmented Reality Market Analysis, By Component, 2014 - 2023 (US$ Mn)
7.2.1 SRC Analysis
7.3 North America Augmented Reality Market Analysis, By End-use Application, 2014 - 2023 (US$ Mn)
7.3.1 SRC Analysis
7.4 North America Augmented Reality Market Analysis, By Display Type, 2014 - 2023 (US$ Mn)
7.4.1 SRC Analysis
7.5 North America Augmented Reality Market Analysis, By Country, 2014 - 2023 (US$ Mn)
7.5.1 SRC Analysis
7.5.2 U.S.
7.5.3 Canada

Chapter 8 Europe Augmented Reality Market Analysis
8.1 Overview
8.1.1 Europe Augmented Reality Market Revenue and Growth, 2014 - 2023, (US$ Mn) (Y-o-Y %)
8.2 Europe Augmented Reality Market Analysis, By Component, 2014 - 2023 (US$ Mn)
8.2.1 SRC Analysis
8.3 Europe Augmented Reality Market Analysis, By End-use Application, 2014 - 2023 (US$ Mn)
8.3.1 SRC Analysis
8.4 Europe Augmented Reality Market Analysis, By Display Type, 2014 - 2023 (US$ Mn)
8.4.1 SRC Analysis
8.5 Europe Augmented Reality Market Analysis, By Country, 2014 - 2023 (US$ Mn)
8.5.1 SRC Analysis
8.5.2 U.K.
8.5.3 France
8.5.4 Germany
8.5.5 Rest of Europe

Chapter 9 Asia Pacific Augmented Reality Market Analysis
9.1 Overview
9.1.1 Asia Pacific Augmented Reality Market Revenue and Growth, 2014 - 2023, (US$ Mn) (Y-o-Y %)
9.2 Asia Pacific Augmented Reality Market Analysis, By Component, 2014 - 2023 (US$ Mn)
9.2.1 SRC Analysis
9.3 Asia Pacific Augmented Reality Market Analysis, By End-use Application, 2014 - 2023 (US$ Mn)
9.3.1 SRC Analysis
9.4 Asia Pacific Augmented Reality Market Analysis, By Display Type, 2014 - 2023 (US$ Mn)
9.4.1 SRC Analysis
9.5 Asia Pacific Augmented Reality Market Analysis, By Country, 2014 - 2023 (US$ Mn)
9.5.1 SRC Analysis
9.5.2 China
9.5.3 Japan
9.5.4 India
9.5.5 Rest of Asia Pacific

Chapter 10 Rest of World Augmented Reality Market Analysis
10.1 Overview
10.1.1 Rest of World Augmented Reality Market Revenue and Growth, 2014 - 2023, (US$ Mn) (Y-o-Y %)
10.2 Rest of World Augmented Reality Market Analysis, By Component, 2014 - 2023 (US$ Mn)
10.2.1 SRC Analysis
10.3 Rest of World Augmented Reality Market Analysis, By End-use Application, 2014 - 2023 (US$ Mn)
10.3.1 SRC Analysis
10.4 Rest of World Augmented Reality Market Analysis, By Display Type, 2014 - 2023 (US$ Mn)
10.4.1 SRC Analysis
10.5 Rest of World Augmented Reality Market Analysis, By Country, 2014 - 2023 (US$ Mn)
10.5.1 SRC Analysis
10.5.2 Latin America
10.5.3 Middle East and Africa

Chapter 11 Company Profiles
11.1 Google, Inc.
11.1.1 Google, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Industries Served, SCOT Analysis, Recent Developments)
11.2 Magic Leap, Inc.
11.2.1 Magic Leap, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Industries Served, SCOT Analysis, Recent Developments)
11.3 Samsung Electronics, Co., Ltd.
11.3.1 Samsung Electronics, Co., Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Industries Served, SCOT Analysis, Recent Developments)
11.4 Infinity Augmented Reality Inc
11.4.1 Infinity Augmented Reality Inc: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Industries Served, SCOT Analysis, Recent Developments)
11.5 Sony Corporation
11.5.1 Sony Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Industries Served, SCOT Analysis, Recent Developments)
11.6 Microsoft Corporation
11.6.1 Microsoft Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Industries Served, SCOT Analysis, Recent Developments)
11.7 Blippar.com Ltd.
11.7.1 Blippar.com Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Industries Served, SCOT Analysis, Recent Developments)
11.8 Daqri, LLC.
11.8.1 Daqri LLC: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Industries Served, SCOT Analysis, Recent Developments)
11.9 Wikitude GmbH
11.9.1 Wikitude GmbH: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Industries Served, SCOT Analysis, Recent Developments)
11.10 Qualcomm Inc.
11.10.1 Qualcomm Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Industries Served, SCOT Analysis, Recent Developments)

List of Figures

FIG. 1 Global Augmented Reality: Market Segmentation
FIG. 2 Global Augmented Reality Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global Augmented Reality Market, By Component, 2015 (US$ Mn)
FIG. 5 Global Augmented Reality Market, By Display Type, 2015 (US$ Mn)
FIG. 6 Global Augmented Reality Market, By End-use Application, 2015 (US$ Mn)
FIG. 7 Global Augmented Reality Market, By Geography, 2015 (US$ Mn)
FIG. 8 Global Augmented Reality Market Revenue and Growth, 2014 - 2023, (US$ Mn and % Y-o-Y)
FIG. 9 See-Saw Analysis : Global Augmented Reality Market
FIG. 10 Ecosystem Analysis: Global Augmented Reality Industry
FIG. 11 Market Positioning of Key Augmented Reality Solution Providers, 2015
FIG. 12 Global Augmented Reality Market Revenue Contribution, By Component, 2015 & 2023 (Value %)
FIG. 13 Global Augmented Reality Market Revenue and Growth for Hadware, 2014 - 2023, (US$ Mn)
FIG. 14 Global Augmented Reality Market Revenue and Growth for Software, 2014 - 2023, (US$ Mn)
FIG. 15 Global Augmented Reality Market Revenue Contribution, By End-use Application, 2015 & 2023 (US$ Mn)
FIG. 16 Global Augmented Reality Market Revenue and Growth for Consumer Applications, 2014 - 2023, (US$ Mn)
FIG. 17 Global Augmented Reality Market Revenue and Growth for Gaming Applications, 2014 - 2023, (US$ Mn)
FIG. 18 Global Augmented Reality Market Revenue and Growth for Entertainment Applications, 2014 - 2023, (US$ Mn)
FIG. 19 Global Augmented Reality Market Revenue and Growth for Commercial Applications, 2014 - 2023, (US$ Mn)
FIG. 20 Global Augmented Reality Market Revenue and Growth for Healthcare Applications, 2014 - 2023, (US$ Mn)
FIG. 21 Global Augmented Reality Market Revenue and Growth for Aerospace and Defense Applications, 2014 - 2023, (US$ Mn)
FIG. 22 Global Augmented Reality Market Revenue and Growth for Automotive Applications, 2014 - 2023, (US$ Mn)
FIG. 23 Global Augmented Reality Market Revenue and Growth for Other Applications, 2014 - 2023, (US$ Mn)
FIG. 24 Global Augmented Reality Market Revenue and Growth for Mobile Display Type, 2015 - 2023, (US$ Mn)
FIG. 25 Global Augmented Reality Market Revenue and Growth for Head Mounted Displays, 2014 - 2023, (US$ Mn)
FIG. 26 Global Augmented Reality Market Revenue and Growth for Handheld Displays, 2014 - 2023, (US$ Mn)
FIG. 27 Global Augmented Reality Market Revenue and Growth for Head-Up Displays, 2014 - 2023, (US$ Mn)
FIG. 28 Global Augmented Reality Market Revenue and Growth for Spatial Displays, 2014 - 2023, (US$ Mn)
FIG. 29 North America Augmented Reality Market Revenue and Growth, 2014 - 2023, (US$ Mn) (Y-o-Y %)
FIG. 30 Europe Augmented Reality Market Revenue and Growth, 2014 - 2023, (US$ Mn) (Y-o-Y %)
FIG. 31 Asia Pacific Augmented Reality Market Revenue and Growth, 2014 - 2023, (US$ Mn) (Y-o-Y %)
FIG. 32 RoW Augmented Reality Market, 2013– 2023, (US$ Mn) (Y-o-Y %)
 
List of Tables

TABLE 1 Market Snapshot: Global Augmented Reality Market
TABLE 2 Evolution of Augmented Reality Technology
TABLE 3 Impact Indicators
TABLE 4 Impact Analysis of Drivers and Restraints
TABLE 5 North America Augmented Reality Market Revenue, By Component, 2014 - 2023 (US$ Mn)
TABLE 6 North America Augmented Reality Market Revenue, By End-use Application, 2014 - 2023 (US$ Mn)
TABLE 7 North America Augmented Reality Market Revenue, By Display Type, 2014 - 2023 (US$ Mn)
TABLE 8 North America Augmented Reality Market Revenue, By Country, 2014 - 2023 (US$ Mn)
TABLE 9 Europe Augmented Reality Market Revenue, By Component, 2014 - 2023 (US$ Mn)
TABLE 10 Europe Augmented Reality Market Revenue, By End-use Application, 2014 - 2023 (US$ Mn)
TABLE 11 Europe Augmented Reality Market Revenue, By Display Type, 2014 - 2023 (US$ Mn)
TABLE 12 Europe Augmented Reality Market Revenue, By Country, 2014 - 2023 (US$ Mn)
TABLE 13 Asia Pacific Augmented Reality Market Revenue, By Component, 2014 - 2023 (US$ Mn)
TABLE 14 Asia Pacific Augmented Reality Market Revenue, By End-use Application, 2014 - 2023 (US$ Mn)
TABLE 15 Asia Pacific Augmented Reality Market Revenue, By Display Type, 2014 - 2023 (US$ Mn)
TABLE 16 Asia Pacific Augmented Reality Market Revenue, By Country, 2014 - 2023 (US$ Mn)
TABLE 17 Rest of World Augmented Reality Market Revenue, By Component, 2014 - 2023 (US$ Mn)
TABLE 18 Rest of World Augmented Reality Market Revenue, By End-use Application, 2014 - 2023 (US$ Mn)
TABLE 19 Rest of World Augmented Reality Market Revenue, By Display Type, 2014 - 2023 (US$ Mn)
TABLE 20 Rest of World Augmented Reality Market Revenue, By Region, 2014 - 2023 (US$ Mn)
TABLE 21 Google, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Industries Served, SCOT Analysis, Recent Developments)
TABLE 22 Magic Leap, Inc..: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Industries Served, SCOT Analysis, Recent Developments)
TABLE 23 Samsung Electronics, Co., Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Industries Served, SCOT Analysis, Recent Developments)
TABLE 24 Infinity Augmented Reality Inc: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Industries Served, SCOT Analysis, Recent Developments)
TABLE 25 Sony Corporation.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Industries Served, SCOT Analysis, Recent Developments)
TABLE 26 Microsoft Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Industries Served, SCOT Analysis, Recent Developments)
TABLE 27 Blippar.com Ltd..: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Industries Served, SCOT Analysis, Recent Developments)
TABLE 28 Daqri LLC.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Industries Served, SCOT Analysis, Recent Developments)
TABLE 29 Wikitude GmbH.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Industries Served, SCOT Analysis, Recent Developments)
TABLE 30 Qualcomm Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Industries Served, SCOT Analysis, Recent Developments)

Based on component, the global augmented reality (AR) market is segmented into following categories

• Hardware
  • Display
  • Sensor
  • Semiconducting Material
• Software

The contribution of these components to the global augmented reality (AR) market in 2015 and 2023 is as shown in the figure below

In the base year of 2015, the hardware segment comprising displays, semiconducting material, and sensors dominated the global augmented reality (VR) market. The segment accounted over three-fourth of the global market revenue in the same year. The display segment is the largest revenue contributing sub-segment and is poised to witness strong growth during the forecast period. The anticipated growth is majorly on account of widespread use of displays on augmented reality based devices including head mounted displays (HMD), handheld devices, and head-up displays among others. Sensors used in such devices track the activities of users and change view accordingly. On the other hand, the augmented reality software market is poised to offer attractive investment opportunities for technology developers in the coming years. The growth is majorly expected to be driven by the need for frequent software updates. The market for augmented reality software is presumed to surpass that of hardware by 2020.

There has been a lot of hype surrounding the potential of augmented reality (AR) technology as both hardware device and software platform. Based on display type, the augmented reality (VR) market is categorized into following segments:

• Head Mounted Display (HMD)
• Handheld Displays
• Head-up Displays
• Spatial displays

The following figure represents contribution of different platform segments to the global augmented reality (AR) market in 2015 and 2023.

In the base year of 2015, the handheld displays dominated the global augmented reality (AR) market. The segment accounted for over two third of the global augmented reality (AR) market revenue in the same year. The trend shall prolong and the segment is poised to retain its leading position over the forecast period 2016 – 2023. The perpetually growing demand for mobile devices such as smartphones and tablets are expected to drive the growth of the augmented reality market for handheld devices. On the other hand, head mounted displays (HMD) are also poised to exhibit robust growth during the forecast period. The escalating demand for head mounted displays in defense and consumer space is expected to favor the augmented reality market growth during the forecast period 2016 – 2023.

While the augmented reality (AR) technology was predominantly used in consumer space for gaming and entertainment applications, the recent advancements in technology have extended the application base of augmented reality to varied verticals including commercial, healthcare, defense and surveillance, and architectural design among others. On the basis of end-use application, the augmented reality (AR) market is categorized into following segments:

• Consumer
  • Gaming
  • Entertainment
• Commercial
  • Defense and Aerospace
• Healthcare
• Automotive
• Others (Architectural Design, etc.)

The following figure represents contribution of major end-use application segments to the global augmented reality (AR) market.

In the base year of 2015, the consumer segment comprising gaming and entertainment was the major application segment in the global augmented reality (AR) market. The use of augmented reality in consumer applications is poised to witness steady growth during the forecast period 2016 - 2023. Gaming is the largest revenue contributing segment to the consumer augmented reality market. On the other hand, growing adoption of head mounted displays, head-up displays, and handheld displays in defense for applications including training and simulation, navigation, and enemy tracking is expected to bolster the augmented reality market in defense and aerospace sector.

On the basis of geography, the global augmented reality (AR) market is segmented into following regions and countries.

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Rest of Asia Pacific
• Rest of the World
  • Latin America
  • Middle East
  • Africa

The following figure represents contribution of different geography segments to the global augmented reality (AR) market in 2015.

As of 2015, North America comprising the United States and Canada spearheaded the global augmented reality market. The region accounted for over 35% of the global market revenue in the same year. The U.S. represents the largest and most attractive individual augmented reality market worldwide. The multitude of research in the field of augmented reality coupled with the high acceptance for the technology across verticals is instrumental in fueling market momentum in the region. Over the forecast period 2016 – 2023, North America is expected to remain the largest augmented reality market worldwide. On the other hand, Asia Pacific is presumed to exhibit robust growth, outpacing developed markets like North America and Europe during the forecast period 2016 – 2023. We expect increased technology penetration and intensifying competition in the emerging economies of Asia Pacific as display manufacturers and software developers seek to gain first-mover advantage.