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Australia Gift Cards Market By Type (Closed-loop Card, Open Loop, E-Gifting, Others Gift Card); By Price Range (High (Above 400 US$), Medium (200-400 US$), Low (0-200 US$)); By End-User (Business, Individuals); By Generation (Generation X, Millennial, Generation Z, Others); By Distribution Channel (Restaurants, Discount Stores, Supermarkets/Hypermarkets, Coffee Shops, Others) – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

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Published: | Report ID: 34131 | Report Format : PDF
REPORT ATTRIBUTE DETAILS
Historical Period  2019-2022
Base Year  2023
Forecast Period  2024-2032
Australia Gift Cards Market Size 2023  USD 4,631.25 Million
Australia Gift Cards Market, CAGR  11.81%
Australia Gift Cards Market Size 2032  USD 12,648.06 Million

Market Overview

The Australia Gift Cards Market is poised for substantial growth, with the market value projected to surge from USD 4,631.25 million in 2023 to an impressive USD 12,648.06 million by 2032, reflecting a remarkable compound annual growth rate of 11.81%. This remarkable growth is fueled by factors such as heightened consumer spending, a growing inclination towards personalized gifting options, and the inherent convenience associated with gift cards. The Australia Gift Cards Market has evolved into a dynamic and rapidly growing segment, carving its niche within the expansive retail and consumer landscape. Formerly considered simple tokens of appreciation, gift cards have metamorphosed into powerful tools for businesses aiming to augment customer engagement, drive sales, and foster brand loyalty. The market’s substantial expansion in recent years can be attributed to the interplay of changing consumer preferences, technological advancements, and the ongoing digital transformation in the retail sector.

The driving forces behind this ascent are multifaceted. Firstly, consumer preferences and behavior play a pivotal role, with modern consumers increasingly drawn to the flexibility and convenience offered by gift cards. The appeal of choosing preferred products or services resonates across diverse demographic segments, fostering adoption among various age groups and income levels. Secondly, the integration of advanced technologies, such as mobile applications and e-commerce platforms, has revolutionized the landscape of gift card transactions. The seamless digital experience facilitates the ease of purchasing, redeeming, and managing gift cards, opening new avenues for businesses to connect with their customers and contributing significantly to overall market growth. Additionally, the corporate sector contributes substantially to the demand for gift cards, leveraging them for employee incentives, rewards, and client appreciation. The versatility of gift cards allows companies to offer meaningful and customizable gifts, thereby enhancing relationships and brand loyalty.

Despite the promising trajectory, the Australia Gift Cards Market is not without its challenges. Notably, the market faces concerns related to fraud and security breaches associated with digital gift cards. As the market increasingly embraces technological solutions, safeguarding against such risks becomes paramount to maintain consumer trust and protect sensitive information. The market operates within a regulatory framework designed to ensure fair business practices and safeguard consumer interests. Ongoing regulatory developments, including transparency requirements and expiration date regulations, influence market dynamics, contributing to a more secure and consumer-friendly environment.

Opportunities abound for stakeholders within the Australia Gift Cards Market. Personalization and customization present a significant avenue for market players to differentiate themselves. Tailoring gift cards to specific occasions, themes, or recipient preferences enhances their appeal and creates a unique value proposition. Additionally, strategic partnerships with retailers, online platforms, and corporate entities can open new distribution channels and expand the reach of gift cards. Forming alliances allows businesses to tap into diverse customer bases, creating mutually beneficial relationships and fostering sustained growth in this dynamic landscape.

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Segmentation Analysis

By Type:

The segmentation based on gift card types encompasses a spectrum of choices catering to varying consumer preferences. The closed-loop card, characterized by its limited usability to a specific brand or retailer, appeals to consumers seeking a more personalized and brand-centric gifting experience. In contrast, open-loop cards offer greater flexibility, allowing recipients to use the card at multiple retailers, providing a broader range of choices. E-gifting, reflecting the digital era, has gained prominence, enabling convenient online transactions. The category of ‘Others’ in gift cards introduces a variety of niche and specialized offerings, contributing to the overall diversity of the market.

By Price Range Segment:

The segmentation based on price ranges caters to the diverse financial considerations of consumers. High-end gift cards, priced above $400, appeal to those seeking premium and luxury gifting options. The medium price range of $200-$400 strikes a balance between affordability and perceived value, while the low-end segment below $200 addresses budget-conscious consumers without compromising the significance of the gift-giving experience.

By End-user:

The bifurcation based on end-users distinguishes between business and individual consumers. The business segment highlights the growing trend of corporations utilizing gift cards for employee incentives, client appreciation, and other corporate gifting purposes. The individual consumer segment reflects the broader personal gifting landscape, where gift cards serve as versatile and thoughtful presents for various occasions.

By Generation Segment:

Segmentation based on generations provides insights into the varying preferences of different age groups. Generation X, representing individuals born between the mid-1960s and early 1980s, may lean towards more traditional or established brands. Millennials, born between the early 1980s and mid-1990s, are likely to appreciate the convenience and variety offered by gift cards. Generation Z, the youngest consumer group, may gravitate towards digital and experiential gift card options, reflecting their tech-savvy and adventurous nature. The ‘Others’ category acknowledges the diversity of preferences outside these generational norms.

By Distribution Channel:

The segmentation based on distribution channels encompasses a range of avenues through which consumers access gift cards. Restaurants serve as popular outlets for gift card purchases, offering a convenient option for both casual and fine dining experiences. Discount stores provide accessible and budget-friendly options, appealing to cost-conscious consumers. Supermarkets/hypermarkets cater to the everyday shopper, offering a broad selection of gift cards. Coffee shops contribute to the rising trend of experiential gifting. The ‘Others’ category includes additional channels, recognizing the evolving and diverse landscape of gift card distribution.

Segments:

By Type:

  • Closed-loop Card
  • Open Loop
  • E-Gifting
  • Others Gift Card

By Price Range

  • High (Above 400 US$)
  • Medium (200-400 US$)
  • Low (0-200 US$)

By End-User

  • Business
  • Individuals

By Generation

  • Generation X
  • Millennial
  • Generation Z
  • Others

By Distribution Channel

  • Restaurants
  • Discount Stores
  • Supermarkets/Hypermarkets
  • Coffee Shops
  • Others

By Region

  • New South Wales
  • Australian Capital Territory
  • Victoria
  • Tasmania
  • Queensland
  • Western Australia
  • South Australia
  • Northern Territory

Market Drivers

Rising E-commerce:

Australia’s shifting consumer landscape has witnessed a significant surge in online shopping, making it a prominent driver for the rise of gift cards. The electronic delivery of gift cards aligns seamlessly with the convenience and accessibility offered by e-commerce platforms. Consumers now prefer the ease of purchasing and sending gift cards digitally, embracing a trend that prioritizes efficiency and immediacy in gift-giving. E-commerce platforms contribute to the growing popularity of gift cards by providing a diverse and extensive range of options from various retailers and brands. Consumers appreciate the wider selection, enabling them to choose gift cards that align with diverse tastes and preferences. This not only enhances the appeal of gift cards but also caters to the evolving and eclectic consumer demands in the Australian market.

Increasing Adoption of Digital Payments:

The rising adoption of digital payments, particularly through smartphones, has become a significant driver for the increasing prevalence of digital gift cards. With Australians using smartphones for various activities, including online shopping and mobile wallets, the seamless integration of digital gift cards into this digital ecosystem ensures easy storage, utilization, and management. This aligns with the broader trend of a technologically empowered consumer base. Consumers are steadily gravitating towards cashless payment methods, finding digital gift cards to be a convenient and secure alternative to traditional cash transactions. The ease of use and the security associated with digital payments contribute to the growing acceptance of digital gift cards, reflecting a broader societal shift towards a cashless economy.

Growing Demand for Personalized Gifting:

One of the driving forces behind the increased popularity of gift cards is their ability to offer recipients the flexibility to choose their desired products or services. This flexibility caters to individual preferences, ensuring that the gift is not only thoughtful but also highly valued. The avoidance of unwanted gifts adds another layer of appeal, making gift cards a preferred choice for givers and receivers alike. Retailers have responded to the demand for personalized gifting by offering customization options for gift cards. These options include personalized messages, photos, or even video greetings, adding a distinctive and personal touch to the gift-giving experience. This trend reflects a desire for meaningful and unique expressions of thoughtfulness in gift-giving.

Strategic Use by Businesses:

Businesses are strategically leveraging gift cards to reward and motivate employees, fostering loyalty and engagement. The use of gift cards as incentives provides a tangible and appreciated form of recognition, contributing to a positive workplace culture and employee satisfaction. Gift cards have proven to be effective tools in customer loyalty programs, serving as rewards and promotions that encourage repeat purchases and drive sales. Businesses recognize the value of incentivizing customer loyalty through the strategic use of gift cards, creating a win-win situation for both the business and the consumer. The strategic incorporation of gift cards into marketing campaigns and giveaways allows businesses to enhance brand visibility and acquire new customers. Gift cards serve as powerful promotional tools, attracting attention and creating positive associations with the brand. This approach contributes to increased market presence and customer acquisition.

Evolving Regulatory Landscape:

The Australian government has actively implemented regulations to enhance transparency and consumer protection in the gift card market. These initiatives aim to build trust and confidence among users, ensuring that consumers are well-informed and protected when engaging with gift card transactions. The government’s role in shaping a secure and regulated environment reflects the commitment to consumer welfare. Industry initiatives are driving standardization across different gift card types and vendors. By promoting consistency and uniformity, these efforts simplify the user experience and reduce confusion in the market. Standardization contributes to a smoother and more predictable consumer journey, aligning with the broader industry goal of creating a user-friendly and trustworthy gift card marketplace.

Market Trends

Rise of Digital Gift Cards:

Digital gift cards are rapidly gaining popularity due to their inherent convenience and ease of use. Purchasing, delivering, and redeeming these digital assets can be effortlessly accomplished via email, SMS, or mobile wallets, aligning perfectly with the preferences of today’s tech-savvy consumers. The integration of gift cards with digital platforms and mobile wallets is a pivotal trend, providing users with a seamless experience both online and in-store. This integration not only enhances the overall user experience but also reflects the industry’s commitment to embracing technological advancements for the benefit of consumers.

Focus on Personalization and Customization:

The surge in consumer interest for unique and personalized gifting experiences has led to an increased demand for customizable gift cards. These cards, featuring personalized messages, photos, or even video greetings, cater to the desire for thoughtful and individualized presents. Some companies are exploring innovative approaches by incorporating gamified redemption processes or reward points within gift cards. These interactive elements not only increase engagement but also incentivize spending, adding a layer of excitement to the gifting process.

Expanding Beyond Traditional Retail:

Gift cards are no longer confined to traditional retail outlets. A notable trend is the diversification of offerings, with businesses across various sectors, including restaurants, travel agencies, service providers, and entertainment venues, now providing gift cards. This expansion caters to a broad spectrum of consumer needs and interests. The market recognizes and accommodates diverse preferences by offering both open-loop and closed-loop cards. Open-loop cards provide flexibility for use across various retailers, while closed-loop cards cater to specific brands or platforms, allowing consumers to choose based on their preferences.

Growing Focus on Security and Sustainability:

Gift card issuers are proactively implementing advanced security features such as chip technology, PIN verification, and robust encryption. These measures are designed to combat fraud and safeguard consumer information, reinforcing trust in the security of digital gift card transactions. In response to the growing environmental consciousness of consumers, there is a rising demand for sustainable gift card production and packaging. Companies are adopting eco-friendly practices and materials, aligning with the broader global emphasis on environmentally responsible business operations.

Evolving Regulatory Landscape and Industry Collaboration:

Regulatory developments within the gift card market are centered around enhancing transparency and ensuring fair practices to safeguard consumer interests. These initiatives aim to build trust and confidence among users, assuring them of a secure and reliable marketplace. Collaborative efforts across the industry are driving standardization initiatives, aiming to simplify the user experience and reduce complexities associated with different gift card types and functionalities. This collective approach fosters a more user-friendly and streamlined environment for consumers engaging with gift cards.

Market Restraints and Challenges

Potential for Fraud and Security Risks:

The growing popularity of digital gift cards brings along heightened concerns surrounding hacking, phishing scams, and unauthorized access. The susceptibility to digital vulnerabilities poses a risk of financial losses for both consumers and businesses, significantly impacting trust levels and hindering widespread adoption. Apprehensions among consumers regarding the sharing of personal information required for purchasing or using gift cards raise data privacy concerns. To address these challenges, robust data security measures and transparent communication of privacy practices are imperative to build and maintain consumer trust.

Regulatory Challenges and Complexities:

The gift card market faces challenges arising from inconsistencies in regulations across different states and territories. This variance can create operational complexities for issuers operating on a national scale, impacting efficiency and potentially impeding the smooth expansion of the market. The constant evolution of the regulatory landscape poses challenges for businesses operating in the gift card market. Keeping abreast of ongoing regulatory changes and ensuring compliance with diverse requirements requires proactive measures to navigate the complexities of the regulatory environment.

Market Fragmentation and Lack of Standardization:

The proliferation of numerous gift card providers and issuers contributes to market fragmentation, overwhelming consumers with choices. This plethora of options can lead to confusion regarding terms, conditions, fees, and redemption processes, affecting the overall user experience. The lack of standardization across different gift cards exacerbates the challenges posed by market fragmentation. Inconsistent features and functionalities create a complex and potentially frustrating user experience, acting as a deterrent to widespread adoption of gift cards.

Competition from Alternative Gifting Options:

The emergence of experiential gifts and subscription boxes introduces alternative options that offer unique and personalized experiences. This trend poses increased competition to traditional gift cards, particularly among younger generations seeking more innovative and meaningful gifting alternatives. Traditional forms of gifting, such as cash or store vouchers, continue to compete with gift cards. Some consumers may prefer these alternatives, expressing concerns about the perceived impersonal nature of gift cards or seeking greater spending flexibility than what traditional gift cards offer.

Gift Card Dormancy and Unclaimed Balances:

A significant challenge within the gift card market is the issue of inactivity and expiration, resulting in a considerable portion of gift card value remaining unclaimed. This phenomenon represents a potential loss for both consumers and businesses, impacting the financial dynamics of the market. Consumer awareness regarding dormancy rules and expiry dates is often limited. This lack of knowledge can lead to lost value for consumers and impact their perception of gift cards. Addressing this issue requires concerted efforts in education and communication to enhance consumer understanding of gift card terms and conditions.

Key Players

  • American Express Company
  • Blackhawk Network Holdings, Inc
  • Fiserv Inc
  • Givex Corporation
  • InComm Payments
  • PayPal Inc
  • Paytronix Systems Inc Solutions Pvt Ltd
  • Walmart Inc

Recent Developments

In February 2022, Blackhawk Network, a global branded payments provider, extended its longstanding partnership with Kroger. This expansion involves the introduction of Mastercard and Visa bulk prepaid cards through Blackhawk’s SaaS-based Velocity B2B end-to-end gift card services. The inclusion of these offerings aims to support Kroger’s strategic efforts to expedite growth within the B2B gift card sector. By providing businesses with an efficient means to reward or incentivize employees, the collaboration also offers additional options for organizations seeking to support those facing challenges during these times of adversity.

Regional Analysis

New South Wales and Australian Capital Territory:

The region encompassing New South Wales and the Australian Capital Territory is a powerhouse in the Australian gift card market, capturing a substantial 35% market share. Sydney, the nation’s largest city and a global financial hub, is a driving force behind this dominance. The city’s affluent population and thriving retail landscape have fostered a strong demand for gift cards across various segments, including fashion, dining, and entertainment. Major retailers and hospitality chains have capitalized on this demand by offering attractive gift card programs tailored to the region’s diverse consumer base. Moreover, the growing influence of e-commerce and mobile applications has facilitated the adoption of digital gift cards, further fueling the market’s growth in this region.

Victoria and Tasmania:

With a combined market share of 25%, the states of Victoria and Tasmania constitute a significant portion of the Australian gift card market. Melbourne, the capital of Victoria, is a hub of cultural and economic activity, attracting both local and international consumers. The region’s vibrant retail scene, which includes high-end fashion boutiques, trendy cafés, and world-class restaurants, has contributed to the popularity of gift cards. Additionally, the region’s tourism industry has played a crucial role in driving demand for gift cards from local attractions and experiences. Tasmania, known for its natural beauty and unique offerings, has also witnessed a steady rise in the adoption of gift cards, particularly in the hospitality and tourism sectors.

Queensland:

The sunshine state of Queensland accounts for 20% of the Australian gift card market. Brisbane, the state capital and a rapidly growing metropolis, has emerged as a significant contributor to this market share. The city’s diverse population and expanding retail landscape have fueled demand for gift cards across various segments, including fashion, dining, and entertainment. Moreover, Queensland’s reputation as a premier tourist destination has further bolstered the gift card market, with travelers seeking convenient and versatile spending options during their visits. Major retailers and hospitality businesses have recognized this opportunity and have tailored their gift card offerings to cater to the unique needs of both residents and visitors.

Western Australia and South Australia:

The states of Western Australia and South Australia collectively hold a 15% share of the Australian gift card market. Perth, the capital of Western Australia, is a thriving city with a growing population and a robust economy driven by the mining and resources industries. The city’s affluent consumer base and expanding retail sector have contributed significantly to the demand for gift cards. South Australia, with Adelaide as its capital, has also witnessed a steady growth in the gift card market, driven by the state’s vibrant food and wine culture, as well as its burgeoning arts and entertainment scene.

Northern Territory:

The Northern Territory, while sparsely populated, accounts for a modest 5% of the Australian gift card market. Darwin, the capital city, has emerged as a hub for gift card adoption, fueled by the region’s tourism industry and the presence of major retailers catering to the local population. The unique cultural experiences and natural attractions of the Northern Territory have also contributed to the demand for gift cards, which offer convenient and versatile spending options for both residents and visitors alike.

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Future Outlook

  1. The Australia Gift Cards Market will witness a shift towards digital platforms, reflecting changing consumer preferences.
  2. Advancements in technology will drive the integration of innovative features, enhancing the utility of gift cards.
  3. Anticipated surge in demand for personalized and customizable gift cards as consumers seek unique gifting options.
  4. Strategic use of gift cards by businesses will broaden, contributing to sustained market growth.
  5. Continued growth in e-commerce adoption for gift card purchases, driven by convenience and accessibility.
  6. Ongoing regulatory initiatives will focus on consumer protection, transparency, and standardization.
  7. Increasing focus on sustainability with eco-friendly practices in gift card production and packaging.
  8. Exploration of gamification and interactive features within gift cards to enhance engagement.
  9. Gift cards will extend beyond traditional retail, encompassing a wider array of businesses and services.
  10. Implementation of advanced security measures, including biometric authentication and blockchain technology

Table of Content

Chapter No. 1 :………. Introduction.. 16

1.1.      Report Description. 16

1.1.1.     Purpose of the Report 16

1.1.2.     USP & Key Offerings. 16

1.2.      Key Benefits for Stakeholders. 16

1.3.      Target Audience. 17

1.4.      Report Scope  18

Chapter No. 2 :………. Executive Summary. 19

2.1.      Gift Cards Market Snapshot 19

2.2.      AUSTRALIA Gift Cards Market, 2018 – 2032 (USD Billion) 20

Chapter No. 3 :………. Gift Cards Market – Industry Analysis. 21

3.1.      Introduction   21

3.2.      Market Drivers  22

3.2.1.     Enhanced Sales for Retailers and Convenience to Buyers. 22

3.2.2.     Steadily Rising Foodservice Sector Worldwide. 23

3.2.3.     Consistently Growing Retail Industry Worldwide. 23

3.3.      Market Restraints. 24

3.3.1.     Growing instances of gift card hacking by the fraudsters. 24

3.3.2.     Economic Uncertainty. 24

3.4.      Market Opportunities. 26

3.4.1.     Rise of Digital Gift Cards. 26

3.4.2.     Use of Packaged Gift Cards. 26

3.5.      Buying Criteria  27

Chapter No. 4 :………. Competitive Landscape Analysis. 28

4.1.      Company Market Share Analysis – 2023. 28

4.1.1.     AUSTRALIA Gift Cards Market: Company Market Share, by Revenue, 2023. 28

4.1.      AUSTRALIA Gift Cards Market Company Revenue Market Share, 2023. 29

4.2.      AUSTRALIA Gift Cards Market Retailers Revenue Market Share, 2023. 30

4.3.      Strategic Developments. 32

4.3.1.     Acquisitions & Mergers, Partnerships and New Product Launch. 32

4.4.      Key Players Product Matrix. 34

Chapter No. 5 :………. PESTEL & Adjacent Market Analysis. 37

5.1.      PESTEL  37

5.1.1.     Political Factors. 37

5.1.2.     Economic Factors. 37

5.1.3.     Social Factors. 37

5.1.4.     Technological Factors. 37

5.1.5.     Environmental Factors. 38

5.1.6.     Legal Factors. 38

5.2.      Adjacent Market Analysis. 38

Chapter No. 6 :………. Gift Cards Market – By Type Segment Analysis. 41

6.1.      Gift Cards Market Overview, by Type Segment 41

6.1.1.     Gift Cards Market Revenue Share, By Type, 2023 & 2032. 41

6.1.2.     Gift Cards Market Attractiveness Analysis, By Type. 43

6.1.3.     Incremental Revenue Growth Opportunity, by Type, 2024 – 2032. 43

6.1.4.     Gift Cards Market Revenue, By Type, 2018, 2023, 2027 & 2032. 44

6.2.      Closed-loop Card. 45

6.3.      Open Loop   46

6.4.      E-Gifting  47

6.5.      Others Gift Card. 48

Chapter No. 7 :………. Gift Cards Market – By Price Range Segment Analysis. 49

7.1.      Gift Cards Market Overview, by Price Range Segment 49

7.1.1.     Gift Cards Market Revenue Share, By Price Range, 2023 & 2032. 49

7.1.2.     Gift Cards Market Attractiveness Analysis, By Price Range. 50

7.1.3.     Incremental Revenue Growth Opportunity, by Price Range, 2024 – 2032  50

7.1.4.     Gift Cards Market Revenue, By Price Range, 2018, 2023, 2027 & 2032  51

7.2.      High (Above 400 US$) 52

7.3.      Medium (200-400 US$) 53

7.4.      Low (0-200 US$) 54

Chapter No. 8 :………. Gift Cards Market – By End-user Segment Analysis. 55

8.1.      Gift Cards Market Overview, by End-user Segment 55

8.1.1.     Gift Cards Market Revenue Share, By End-user, 2023 & 2032. 55

8.1.2.     Gift Cards Market Attractiveness Analysis, By End-user 56

8.1.3.     Incremental Revenue Growth Opportunity, by End-user, 2024 – 2032  56

8.1.4.     Gift Cards Market Revenue, By End-user, 2018, 2023, 2027 & 2032. 57

8.2.      Business  58

8.3.      Individuals  59

Chapter No. 9 :………. Gift Cards Market – By Generation Segment Analysis. 60

9.1.      Gift Cards Market Overview, by Generation Segment 60

9.1.1.     Gift Cards Market Revenue Share, By Generation, 2023 & 2032. 60

9.1.2.     Gift Cards Market Attractiveness Analysis, By Generation. 61

9.1.3.     Incremental Revenue Growth Opportunity, by Generation, 2024 – 2032  61

9.1.4.     Gift Cards Market Revenue, By Generation, 2018, 2023, 2027 & 2032  62

9.2.      Generation X   63

9.3.      Millennial 64

9.4.      Generation Z  65

9.5.      Others  66

Chapter No. 10 :…….. Gift Cards Market – By Distribution Channel Segment Analysis. 67

10.1.    Gift Cards Market Overview, by Distribution Channel Segment 67

10.1.1.  Gift Cards Market Revenue Share, By Distribution Channel, 2023 & 2032  67

10.1.2.  Gift Cards Market Attractiveness Analysis, By Distribution Channel 68

10.1.3.  Incremental Revenue Growth Opportunity, by Distribution Channel, 2024 – 2032. 68

10.1.4.  Gift Cards Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032. 69

10.2.    Restaurants  70

10.3.    Discount Stores  71

10.4.    Supermarkets/Hypermarkets. 72

10.5.    Coffee Shops  73

10.6.    Others  74

Chapter No. 11 :…….. Gift Cards Market – By Distribution Channel Segment Analysis. 75

11.1.    Gift Cards Market, by Retailers, 2018 – 2023 (USD Bn) 75

11.1.    Gift Cards Market Share, by Retailers, 2018 – 2023 %.. 77

Chapter No. 12 :…….. Company Profiles. 79

12.1.    Amazon.com, Inc. 79

12.1.1.  Company Overview.. 79

12.1.2.  Product Portfolio. 80

12.1.3.  Financial Overview.. 80

12.2.    Apple Inc. 81

12.2.1.  Company Overview.. 81

12.2.2.  Product Portfolio. 82

12.2.3.  Financial Overview.. 82

12.3.    Best Buy Co., Inc. 83

12.3.1.  Company Overview.. 83

12.3.2.  Product Portfolio. 84

12.3.3.  Financial Overview.. 85

12.4.    Blackhawk Network Holdings, Inc. 86

12.4.1.  Company Overview.. 86

12.4.2.  Product Portfolio. 87

12.4.3.  Financial Overview.. 87

12.5.    Global Payments Direct, Inc. 88

12.5.1.  Company Overview.. 88

12.5.2.  Product Portfolio. 89

12.5.3.  Financial Overview.. 89

12.6.    First Data Corporation. 90

12.6.1.  Company Overview.. 90

12.6.2.  Product Portfolio. 91

12.6.3.  Financial Overview.. 91

12.7.    InComm Payments™.. 92

12.7.1.  Company Overview.. 92

12.7.2.  Product Portfolio. 93

12.7.3.  Financial Overview.. 94

12.8.    NGC US, LLC. 95

12.8.1.  Company Overview.. 95

12.8.2.  Product Portfolio. 96

12.8.3.  Financial Overview.. 96

12.9.    Starbucks Corporation. 97

12.9.1.  Company Overview.. 97

12.9.2.  Product Portfolio. 98

12.9.3.  Financial Overview.. 98

12.10.  Target Corporation. 99

12.10.1.             Company Overview.. 99

12.10.2.             Product Portfolio. 100

12.10.3.             Financial Overview.. 100

Chapter No. 13 :…….. Research Methodology. 101

13.1.    Research Methodology. 101

13.2.    Phase I – Secondary Research. 102

13.3.    Phase II – Data Modeling. 102

13.3.1.  Company Share Analysis Model 103

13.3.2.  Revenue Based Modeling. 103

13.4.    Phase III – Primary Research. 104

13.5.    Research Limitations. 105

13.5.1.  Assumptions. 105

 

List of Figures

FIG NO. 1………. AUSTRALIA Gift Cards Market Revenue, 2018 – 2032 (USD Billion) 20

FIG NO. 2………. Company Share Analysis, 2023. 28

FIG NO. 3………. Gift Cards Market – Company Revenue Market Share, 2023. 29

FIG NO. 4………. Gift Cards Market – Retailers Revenue Market Share, 2023. 30

FIG NO. 5………. Gift Cards Market Revenue Share, By Type, 2023 & 2032. 41

FIG NO. 6………. Market Attractiveness Analysis, By Type. 43

FIG NO. 7………. Incremental Revenue Growth Opportunity by Type, 2024 – 2032. 43

FIG NO. 8………. Gift Cards Market Revenue, By Type, 2018, 2023, 2027 & 2032. 44

FIG NO. 9………. AUSTRALIA Closed-loop Card, Revenue (USD Billion) 2018 – 2032. 45

FIG NO. 10……… AUSTRALIA Open Loop Card, Revenue (USD Billion) 2018 – 2032. 46

FIG NO. 11……… AUSTRALIA E-Gifting Card, Revenue (USD Billion) 2018 – 2032. 47

FIG NO. 12……… AUSTRALIA Other Gift Cards Market, Revenue (USD Billion) 2018 – 2032. 48

FIG NO. 13……… Gift Cards Market Revenue Share, By Price Range, 2023 & 2032. 49

FIG NO. 14……… Market Attractiveness Analysis, By Price Range. 50

FIG NO. 15……… Incremental Revenue Growth Opportunity by Price Range, 2024 – 2032. 50

FIG NO. 16……… Gift Cards Market Revenue, By Price Range, 2018, 2023, 2027 & 2032. 51

FIG NO. 17……… AUSTRALIA Gift Cards Market for High (Above 400 US$), Revenue (USD Billion) 2018 – 2032. 52

FIG NO. 18……… AUSTRALIA Gift Cards Market for Medium (200-400 US$), Revenue (USD Billion) 2018 – 2032. 53

FIG NO. 19……… AUSTRALIA Gift Cards Market for Low (0-200 US$), Revenue (USD Billion) 2018 – 2032. 54

FIG NO. 20……… Gift Cards Market Revenue Share, By End-user, 2023 & 2032. 55

FIG NO. 21……… Market Attractiveness Analysis, By End-user. 56

FIG NO. 22……… Incremental Revenue Growth Opportunity by End-user, 2024 – 2032. 56

FIG NO. 23……… Gift Cards Market Revenue, By End-user, 2018, 2023, 2027 & 2032. 57

FIG NO. 24……… AUSTRALIA Gift Cards Market for Business, Revenue (USD Billion) 2018 – 2032. 58

FIG NO. 25……… AUSTRALIA Gift Cards Market for Individuals, Revenue (USD Billion) 2018 – 2032. 59

FIG NO. 26……… Gift Cards Market Revenue Share, By Generation, 2023 & 2032. 60

FIG NO. 27……… Market Attractiveness Analysis, By Generation. 61

FIG NO. 28……… Incremental Revenue Growth Opportunity by Generation, 2024 – 2032. 61

FIG NO. 29……… Gift Cards Market Revenue, By Generation, 2018, 2023, 2027 & 2032. 62

FIG NO. 30……… AUSTRALIA Gift Cards Market for Generation X, Revenue (USD Billion) 2018 – 2032. 63

FIG NO. 31……… AUSTRALIA Gift Cards Market for Millennial, Revenue (USD Billion) 2018 – 2032. 64

FIG NO. 32……… AUSTRALIA Gift Cards Market for Generation Z , Revenue (USD Billion) 2018 – 2032. 65

FIG NO. 33……… AUSTRALIA Gift Cards Market for Others, Revenue (USD Billion) 2018 – 2032. 66

FIG NO. 34……… Gift Cards Market Revenue Share, By Distribution Channel, 2023 & 2032. 67

FIG NO. 35……… Market Attractiveness Analysis, By Distribution Channel 68

FIG NO. 36……… Incremental Revenue Growth Opportunity by Distribution Channel, 2024 – 2032. 68

FIG NO. 37……… Gift Cards Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032. 69

FIG NO. 38……… AUSTRALIA Gift Cards Market for Restaurants, Revenue (USD Billion) 2018 – 2032. 70

FIG NO. 39……… AUSTRALIA Gift Cards Market for Discount Stores, Revenue (USD Billion) 2018 – 2032. 71

FIG NO. 40……… AUSTRALIA Gift Cards Market for Supermarkets/Hypermarkets, Revenue (USD Billion) 2018 – 2032. 72

FIG NO. 41……… AUSTRALIA Gift Cards Market for Coffee Shops , Revenue (USD Billion) 2018 – 2032. 73

FIG NO. 42……… AUSTRALIA Gift Cards Market for Others, Revenue (USD Billion) 2018 – 2032. 74

FIG NO. 43……… Research Methodology – Detailed View.. 101

FIG NO. 44……… Research Methodology. 102

 

List of Tables

TABLE NO. 1. :…. AUSTRALIA Gift Cards Market: Snapshot. 19

TABLE NO. 2. :…. Drivers for the Gift Cards Market: Impact Analysis. 22

TABLE NO. 3. :…. Restraints for the Gift Cards Market: Impact Analysis. 24

Frequently Asked Questions:

What is the projected growth of the Australia Gift Cards Market?

The market is expected to experience substantial growth, with the market value forecasted to increase from USD 4,631.25 million in 2023 to USD 12,648.06 million by 2032, showcasing a noteworthy compound annual growth rate of 11.81%.

What are the primary drivers fueling the growth of the gift cards market in Australia?

The growth is driven by factors such as increased consumer spending, a growing preference for personalized gifting options, and the inherent convenience associated with gift cards. Changing consumer preferences, technological advancements, and the ongoing digital transformation in the retail sector also contribute to this expansion.

How are changing consumer behaviors influencing the gift cards market?

Modern consumers are increasingly drawn to the flexibility and convenience offered by gift cards. The appeal of choosing preferred products or services resonates across diverse demographic segments, fostering adoption among various age groups and income levels.

What challenges does the Australia Gift Cards Market face?

The market faces challenges related to fraud and security breaches associated with digital gift cards. As the market embraces technological solutions, safeguarding against these risks becomes crucial to maintain consumer trust and protect sensitive information. Additionally, ongoing regulatory developments, including transparency requirements and expiration date regulations, impact market dynamics.

What opportunities exist for stakeholders within the gift cards market?

Stakeholders have opportunities to differentiate themselves by offering personalized and customizable gift card options. Forming strategic partnerships with retailers, online platforms, and corporate entities can open new distribution channels and expand the reach of gift cards. These alliances allow businesses to tap into diverse customer bases, fostering sustained growth in this dynamic landscape.

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