| REPORT ATTRIBUTE |
DETAILS |
| Historical Period |
2019-2022 |
| Base Year |
2023 |
| Forecast Period |
2024-2032 |
| Australia Physiotherapy Equipment Market Size 2023 |
USD 121.90 Million |
| Australia Physiotherapy Equipment Market, CAGR |
8.91% |
| Australia Physiotherapy Equipment Market Size 2032 |
USD 271.74 Million |
Market Overview
The Australia Physiotherapy Equipment Market is projected to grow from USD 121.90 million in 2023 to an estimated USD 271.74 million by 2032, with a compound annual growth rate (CAGR) of 8.91% from 2024 to 2032. This growth is driven by the increasing demand for advanced physiotherapy treatments and the growing awareness of the benefits of physiotherapy in rehabilitation and injury prevention.
Key market drivers include an aging population, rising prevalence of musculoskeletal disorders, and growing participation in sports and fitness activities. In addition, trends such as the integration of digital technology into physiotherapy, including tele-rehabilitation services and smart devices, are further fueling the market’s growth. Physiotherapists increasingly rely on innovative tools such as electrotherapy devices, ultrasound therapy, and cryotherapy machines to enhance recovery times and improve patient outcomes.
Geographically, the Australian market shows steady growth due to an increase in healthcare spending, the expansion of the physiotherapy sector, and greater access to advanced rehabilitation solutions. The key players in the market include global and regional companies such as Siemens Healthineers, Philips Healthcare, DJO Global, and Physiomed, which are leading the way with innovative product offerings and strategic expansions within the region.
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Market Insights
- The Australian physiotherapy equipment market is projected to grow from USD 121.90 million in 2023 to USD 271.74 million by 2032, with a CAGR of 8.91%, driven by rising demand for advanced rehabilitation solutions.
- Innovations in digital health, tele-rehabilitation, and smart physiotherapy devices are significantly enhancing treatment effectiveness and patient comfort, fueling market expansion.
- The increasing prevalence of musculoskeletal disorders, an aging population, and growing participation in sports and fitness activities are key drivers of market
- High costs associated with advanced physiotherapy equipment and a lack of standardization and clear regulatory guidelines present challenges to wider market adoption.
- New South Wales, Victoria, and Queensland dominate the market, benefiting from strong healthcare infrastructure and growing demand for physiotherapy services.
- Awareness of the benefits of physiotherapy in injury prevention and rehabilitation is boosting demand for both traditional and high-tech physiotherapy devices.
- The market is highly competitive, with global players like Siemens Healthineers and Philips Healthcare, alongside regional specialists, driving innovation and expansion in the Australian market.
Market Drivers
Aging Population and Rising Prevalence of Chronic Conditions
One of the primary drivers of the Australia Physiotherapy Equipment Market is the country’s rapidly aging population, which has led to an increased demand for physiotherapy services and related equipment. Australia, like many developed nations, is experiencing demographic shifts, with the proportion of individuals aged 65 and older steadily increasing. According to the Australian Bureau of Statistics, this age group is expected to make up around 25% of the population by 2050. As the elderly population grows, the prevalence of age-related musculoskeletal disorders, including arthritis, osteoporosis, and joint degeneration, also rises. Physiotherapy plays a critical role in managing these conditions, promoting mobility, and enhancing the quality of life for seniors.For instance, the Australian Bureau of Statistics highlights that arthritis is the most common chronic condition among older Australians, with nearly half of individuals aged 65 and over reporting this condition. This underscores the critical role of physiotherapy in managing musculoskeletal disorders and improving mobility for the aging population. Additionally, chronic diseases such as cardiovascular issues and diabetes, which are prevalent among older adults, often necessitate physiotherapy as part of comprehensive care plans. These trends are driving increased demand for specialized physiotherapy equipment such as ultrasound machines, electrotherapy devices, and resistance training tools.In addition to age-related conditions, chronic diseases such as cardiovascular disorders, diabetes, and respiratory diseases are becoming more common among the aging demographic. These conditions often require physiotherapy as part of comprehensive rehabilitation and management plans. As a result, the demand for specialized physiotherapy equipment is increasing. The Australian healthcare system is responding by investing in advanced physiotherapy technologies to accommodate the needs of this growing patient base, driving the demand for state-of-the-art physiotherapy equipment across the country.
Growing Awareness and Focus on Preventive Healthcare
Another significant driver for the physiotherapy equipment market in Australia is the rising awareness of the importance of preventive healthcare. Over the past decade, there has been a growing understanding of the benefits of early intervention in managing musculoskeletal injuries, rehabilitation, and physical wellness. This shift toward preventive care is reflected in the increasing number of Australians seeking physiotherapy treatments before or after injuries to maintain mobility, improve posture, and prevent long-term health issues.A broader focus on physical fitness and well-being is also contributing to this trend. As Australians become more health-conscious, physiotherapy services are no longer seen just as a treatment for injuries but as a means of optimizing performance and preventing future health problems. This mindset has led to higher demand for physiotherapy equipment that aids in strength training, flexibility, pain relief, and rehabilitation, including devices like TENS units, electrotherapy machines, and rehabilitation robots. The growing popularity of fitness programs, both in-person and online, has expanded the role of physiotherapists, who are increasingly using advanced equipment to enhance their services. This rise in demand for preventive care is, therefore, a key factor driving the physiotherapy equipment market.
Technological Advancements and Integration of Digital Solutions
Technological innovations are playing a crucial role in reshaping the physiotherapy industry and driving the growth of the equipment market in Australia. Recent advancements have led to the development of more sophisticated, efficient, and patient-friendly devices that are transforming physiotherapy practices. For example, electrotherapy machines now come with enhanced functionalities such as programmable settings, wireless control, and portable designs that make them more convenient and effective. Similarly, ultrasound therapy equipment has evolved with more precise control, allowing physiotherapists to deliver treatments with greater accuracy and consistency.In addition to improvements in traditional physiotherapy equipment, there is a growing integration of digital technologies within physiotherapy services. Virtual physiotherapy consultations, tele-rehabilitation, and remote patient monitoring have become increasingly common, especially in the aftermath of the COVID-19 pandemic. Digital health technologies, such as wearable sensors, smart rehabilitation devices, and mobile apps, allow physiotherapists to track patients’ progress in real time and adjust treatments accordingly. This integration of digital solutions is not only improving patient outcomes but also enhancing operational efficiency for physiotherapists, as they can now offer more personalized and targeted care. As a result, the adoption of such technologies is driving the demand for next-generation physiotherapy equipment in Australia, further boosting market growth.
Government Initiatives and Healthcare System Investments
The Australian government plays a pivotal role in supporting the growth of the physiotherapy equipment market through various initiatives aimed at improving healthcare accessibility and quality. The Australian healthcare system has a strong foundation in supporting both preventive and rehabilitative services, with a particular emphasis on improving patient outcomes. Public healthcare funding, as well as private sector investments, are being directed toward the rehabilitation and physiotherapy sectors. Initiatives such as the Medicare Benefits Schedule (MBS), which provides rebates for physiotherapy services, make physiotherapy more accessible to Australians across all income levels.Additionally, the government’s efforts to improve rehabilitation infrastructure and support the integration of advanced medical technologies into clinical practices are vital drivers of market growth. Australian hospitals, rehabilitation centers, and physiotherapy clinics are increasingly adopting state-of-the-art equipment to meet the growing demand for specialized care. The government has also been involved in promoting research and development in the field of physiotherapy, helping to foster innovation and the creation of more effective, cutting-edge treatment solutions. As a result, these initiatives and investments by both the public and private sectors are encouraging the acquisition and use of advanced physiotherapy equipment, propelling market growth in the region.
Market Trends
Integration of Digital Technologies and Tele-Rehabilitation
One of the most prominent trends in the Australian physiotherapy equipment market is the increasing integration of digital technologies. Tele-rehabilitation, which allows patients to receive physiotherapy treatments remotely, has become a significant part of the healthcare landscape, especially after the COVID-19 pandemic. This trend has been further fueled by advancements in digital health technologies, such as wearable sensors, mobile apps, and telemedicine platforms, which enable physiotherapists to monitor patients’ progress remotely, adjust treatments, and provide real-time feedback.Many physiotherapy clinics in Australia are now offering hybrid models of care, combining in-person visits with virtual consultations. Patients can access exercise routines, follow-ups, and advice on injury management via online platforms. Wearable devices that track posture, movement, and recovery metrics have gained popularity, allowing physiotherapists to deliver more personalized care. These digital tools enhance the ability of physiotherapists to offer continuous monitoring, improving treatment outcomes and patient satisfaction. Additionally, tele-rehabilitation allows patients, particularly those in remote or underserved areas, to access physiotherapy services more easily, contributing to improved healthcare accessibility.For instance, studies have shown that telerehabilitation provides similar outcomes to face-to-face interventions for managing musculoskeletal conditions, improving functionality, and enhancing quality of life. Tools such as videoconferencing systems and telemonitoring platforms have been effectively used to deliver therapeutic exercises remotely, enabling patients to adhere to prescribed rehabilitation programs while receiving real-time feedback from physiotherapists.
Rise in Smart Physiotherapy Equipment and Wearable Devices
The increasing adoption of smart physiotherapy equipment and wearable devices is another key trend reshaping the market. These devices use advanced sensors, artificial intelligence (AI), and machine learning to track patient data and provide real-time insights into recovery progress. For example, wearable motion sensors and smart compression garments allow physiotherapists to monitor patient movements during exercises and offer precise adjustments in real time. These innovations help identify issues such as abnormal joint movements, incorrect posture, or muscle weakness that might otherwise go unnoticed during traditional sessions.Smart devices also play a crucial role in improving patient engagement and adherence to prescribed rehabilitation programs. Many of these devices are designed to be user-friendly, with intuitive interfaces that encourage patient compliance. For instance, rehabilitation robots that assist with physical therapy exercises help patients regain motor functions after injuries or surgeries. These machines often incorporate AI algorithms that adapt to the patient’s progress, ensuring a customized and effective rehabilitation experience.For instance, wearable motion sensors and smart compression garments have demonstrated significant benefits by allowing physiotherapists to monitor patient movements during exercises while offering real-time feedback. These devices also improve patient engagement by tracking recovery progress and encouraging adherence to rehabilitation programs.
Growing Popularity of Non-Invasive and Drug-Free Therapies
There is a notable shift toward non-invasive, drug-free therapies in the treatment of musculoskeletal injuries and chronic conditions, which is positively influencing the physiotherapy equipment market. As patients seek alternatives to pain medications and invasive procedures, non-invasive treatments like electrotherapy, cryotherapy, and laser therapy have gained popularity. Physiotherapists are increasingly using modalities like transcutaneous electrical nerve stimulation (TENS), interferential current therapy (IFC), and low-level laser therapy (LLLT) to manage pain, reduce inflammation, and promote healing without resorting to pharmaceuticals or surgery.These treatments, when combined with traditional physiotherapy techniques, offer patients a comprehensive and holistic approach to rehabilitation. Equipment such as portable TENS units, ultrasound therapy machines, and cryotherapy devices are becoming more commonly used in clinics, sports therapy centers, and even at home by patients who need ongoing therapy. For instance, portable TENS units are increasingly utilized for pain management and inflammation reduction while offering effective alternatives to pharmaceuticals or surgery. These advancements cater to growing patient preferences for drug-free and non-invasive treatment options.
Focus on Sports Rehabilitation and Injury Prevention
Another key trend influencing the physiotherapy equipment market in Australia is the growing emphasis on sports rehabilitation and injury prevention. As Australians become more active in sports and fitness activities, the demand for physiotherapy services—particularly for athletes and fitness enthusiasts—has surged. Physiotherapists are increasingly focusing on not only treating injuries but also preventing them through early intervention, customized training programs, and rehabilitation regimens. This has led to a higher demand for specialized physiotherapy equipment designed to aid in the rehabilitation of sports-related injuries such as joint sprains, muscle strains, and tendonitis.Advanced equipment such as cryotherapy machines, electrotherapy devices, and robotic rehabilitation systems are being employed to speed up recovery times while reducing swelling and enhancing mobility in athletes. Additionally, biomechanics-based assessment tools like motion capture systems help physiotherapists understand the root causes of injuries while preventing future occurrences by correcting movement patterns.Fitness-focused clinics adopting high-tech devices cater specifically to professional athletes as well as recreational players seeking personalized care for injury prevention or recovery enhancement.
Market Challenges
High Cost of Advanced Equipment and Affordability Issues
One of the significant challenges facing the Australia physiotherapy equipment market is the high cost of advanced, high-tech physiotherapy devices. While the market has seen significant innovation with the introduction of smart equipment, wearable devices, and robotic rehabilitation systems, the cost of these devices can be prohibitively high for many small clinics and physiotherapists. High-end equipment such as advanced electrotherapy machines, cryotherapy units, and motion analysis systems often come with substantial upfront costs, as well as ongoing maintenance and training expenses. This can limit the accessibility of cutting-edge technology to only well-established clinics or large hospital chains, leaving smaller practices or independent physiotherapists with fewer resources to adopt the latest tools. Moreover, while public healthcare funding in Australia supports physiotherapy services, the integration of expensive devices into public healthcare systems can be slow due to budget constraints and administrative hurdles. As a result, clinics may hesitate to invest in the latest technologies, which could potentially impact patient outcomes and limit the overall growth of the market. Affordability and financing options for physiotherapy practices remain a critical barrier, and overcoming this challenge will require solutions such as leasing options, government subsidies, or more affordable models for equipment manufacturers.
Lack of Standardization and Regulatory Hurdles
Another challenge in the Australian physiotherapy equipment market is the lack of standardization in product quality and regulatory requirements. Although physiotherapy equipment manufacturers must comply with strict health and safety regulations, discrepancies in product standards across brands and suppliers can lead to inconsistent performance and reliability issues. As the market grows and more players enter the space, it becomes increasingly difficult for healthcare providers to navigate the vast array of equipment options without clear benchmarks for quality and efficacy. This can result in suboptimal patient outcomes if the devices do not perform as expected. Additionally, the regulatory approval process for new physiotherapy devices can be lengthy and complex, slowing the time-to-market for innovative products. Manufacturers must navigate both local (Australian Therapeutic Goods Administration, TGA) and international regulatory standards, which can delay product launches and create uncertainty in the market. The lack of clear, harmonized standards across countries can complicate the decision-making process for physiotherapists and healthcare providers when selecting equipment. These challenges highlight the need for more streamlined regulations and improved standardization to support industry growth and ensure the consistent delivery of high-quality care.
Market Opportunities
Expansion of Tele-Rehabilitation and Remote Physiotherapy Services
The increasing acceptance of telemedicine and digital health solutions presents a significant market opportunity for physiotherapy equipment providers in Australia. Tele-rehabilitation, which enables patients to receive physiotherapy treatments remotely, has gained considerable traction, especially post-pandemic. This trend is driven by the growing adoption of wearable devices, mobile health apps, and telemedicine platforms, which allow physiotherapists to monitor patient progress, adjust treatment plans, and provide real-time guidance. As more patients and healthcare providers embrace virtual consultations, the demand for tele-rehabilitation solutions is expected to increase. This shift presents an opportunity for manufacturers to innovate and offer equipment that is compatible with remote treatment models, such as portable electrotherapy units, motion sensors, and virtual physiotherapy platforms. Providers who invest in these technologies can tap into a broader patient base, including those in rural or underserved areas, thus expanding their reach and driving market growth.
Growth in Sports and Fitness Rehabilitation
Another significant opportunity for the Australia physiotherapy equipment market lies in the growing focus on sports rehabilitation and injury prevention. Australians are increasingly engaged in sports and fitness activities, leading to a higher incidence of sports-related injuries and an increasing demand for physiotherapy services. As fitness culture continues to grow, physiotherapists are focusing on both treating injuries and preventing them through tailored rehabilitation programs. The demand for advanced physiotherapy equipment designed for sports injuries, such as cryotherapy units, electrotherapy devices, and robotic rehabilitation systems, is expected to rise. Additionally, the adoption of wearable devices for monitoring biomechanics, posture, and muscle recovery presents a lucrative opportunity for equipment manufacturers to cater to the expanding fitness and sports rehabilitation market. This segment’s growth offers substantial potential for innovation and the development of specialized products to meet the needs of athletes and active individuals.
Market Segmentation Analysis
By Type
In the Australian physiotherapy equipment market, various types of equipment are gaining prominence due to their effectiveness in rehabilitation and injury recovery. Hydrotherapy equipment, such as aquatic treadmills and whirlpool baths, is increasingly used to treat musculoskeletal conditions by offering water-based therapy that reduces joint impact and enhances mobility. Cryotherapy equipment, including cold therapy machines and cryo-chambers, is popular for pain management, reducing inflammation, and accelerating recovery, especially in sports injuries. The demand for Continuous Passive Motion (CPM) devices, which move a joint through a controlled range of motion, is rising, particularly for post-surgical rehabilitation following knee and shoulder surgeries. Ultrasound therapy is widely used to promote healing and treat soft tissue injuries, with advancements in portable and high-frequency devices offering greater flexibility for physiotherapists. Finally, Electric Stimulation devices like TENS and EMS are increasingly utilized for pain relief, muscle strengthening, and post-operative recovery, driven by their non-invasive approach and effectiveness in treating conditions like chronic pain and muscle atrophy.
By application
The Australian physiotherapy equipment market is segmented by application, with significant growth in several areas. Neurology is expanding due to the rising prevalence of neurological disorders such as stroke, Parkinson’s disease, and multiple sclerosis, with equipment focused on enhancing mobility and motor function. The Musculoskeletal segment, the largest in the market, addresses conditions like arthritis, back pain, and sports injuries, driven by an aging population and increased physical activity levels. Pediatric physiotherapy equipment is gaining traction as awareness of early intervention for developmental issues and congenital disabilities increases. Finally, Cardiovascular & Pulmonary rehabilitation equipment plays a crucial role in helping patients recover from heart surgeries, heart attacks, and chronic respiratory diseases, with the growing incidence of cardiovascular diseases contributing to its market expansion.
Segments
Based on Type
- Hydrotherapy
- Cryotherapy
- Continuous Passive Motion (CPM)
- Ultrasound Therapy
- Electric Stimulation
Based on Application
- Neurology
- Musculoskeletal
- Pediatric
- Cardiovascular & Pulmonary
Based on End-User
- Hospitals & Clinics
- Rehabilitation Centers
- Others
Based on Region
- New South Wales
- Victoria
- Queensland
- Other Regions
Regional Analysis
New South Wales (34%)
New South Wales holds the largest market share in the Australian physiotherapy equipment market, accounting for approximately 34%. This is largely due to its high population density, which is concentrated in urban centers such as Sydney. The state has a well-developed healthcare infrastructure, with numerous hospitals, rehabilitation centers, and private physiotherapy practices. NSW also leads in the adoption of advanced physiotherapy technologies, including tele-rehabilitation and smart devices, due to its concentration of major healthcare providers and technology-driven initiatives. The growing demand for physiotherapy equipment in both urban and regional areas of NSW is further supported by an aging population and a high prevalence of musculoskeletal disorders.
Victoria (28%)
Victoria, with approximately 28% of the market share, ranks as the second-largest region for physiotherapy equipment demand in Australia. Melbourne, the capital city, is home to a large number of rehabilitation centers, hospitals, and sports facilities, all contributing to the demand for advanced physiotherapy equipment. The state’s strong emphasis on healthcare innovation and wellness, along with its aging population, supports the demand for both traditional and high-tech physiotherapy devices. Additionally, the increasing popularity of sports and fitness activities has led to an uptick in demand for rehabilitation equipment aimed at injury prevention and recovery.
Key players
- Siemens Healthineers
- Philips Healthcare
- DJO Global
- Zimmer MedizinSysteme GmbH
- STORZ Medical AG
- Enraf-Nonius B.V.
- Omron Healthcare
- BTL Industries
- Electrotherapy Shop
- TheraBand
Competitive Analysis
The Australian physiotherapy equipment market is highly competitive, with a mix of global and regional players vying for market share. Established companies such as Siemens Healthineers and Philips Healthcare dominate with a broad range of advanced physiotherapy devices, including electrotherapy and ultrasound therapy equipment. DJO Global and BTL Industries are key players, leveraging their expertise in pain management and rehabilitation technologies to cater to a wide array of patient needs. Smaller regional players like Omron Healthcare and Electrotherapy Shop are focusing on cost-effective solutions and specialized services, catering to niche segments and home-use markets. The competitive landscape is marked by constant innovation, with companies investing heavily in smart and wearable physiotherapy devices. As healthcare providers increasingly adopt digital solutions such as tele-rehabilitation, players offering integrated technologies and patient-monitoring systems are expected to gain a competitive edge.
Recent Developments
- In November 2024, Philips announced a strategic partnership with Edith Cowan University (ECU) in Australia. This collaboration aims to enhance clinical ultrasound training for healthcare professionals by offering innovative and practical courses using Philips’ advanced ultrasound technologies. The initiative focuses on musculoskeletal imaging and other applications relevant to physiotherapy.
- On June 15, 2023, TheraBand launched its Professional Non-Latex Resistance Bands in Australia. These bands are designed for rehabilitation, strength training, and flexibility improvement, making them ideal for physiotherapy and fitness applications. They feature a color-coded progressive resistance system to track user progress.
- In 2024, Omron Healthcare continued its global initiatives to advance digital healthcare solutions and integrated care networks. While specific product launches in Australia weren’t detailed, Omron’s focus on remote patient monitoring and chronic pain management aligns with physiotherapy needs.
Market Concentration and Characteristics
The Australia Physiotherapy Equipment Market is moderately concentrated, with a mix of well-established global players and regional specialists. Leading multinational companies like Siemens Healthineers, Philips Healthcare, and DJO Global dominate the market by offering a wide range of advanced physiotherapy devices, including electrotherapy, ultrasound therapy, and robotic rehabilitation systems. These companies benefit from strong brand recognition, extensive distribution networks, and substantial research and development capabilities. However, the market also has a significant presence of smaller players, such as Omron Healthcare and Electrotherapy Shop, that focus on cost-effective solutions and niche segments, particularly for home-use devices and sports rehabilitation. The overall market is characterized by a high level of innovation, with companies continuously developing new technologies, such as smart wearable devices and tele-rehabilitation solutions, to cater to the growing demand for personalized and remote physiotherapy care. This combination of large and small players fosters a competitive environment that drives technological advancement and diverse product offerings.
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Report Coverage
The research report offers an in-depth analysis based on Type, Application, End Users and Region. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Future Outlook
- The adoption of smart and wearable physiotherapy devices will continue to increase as they enable personalized treatment and real-time monitoring, improving patient outcomes. Innovations like AI-powered devices and virtual rehabilitation platforms will become more common in physiotherapy practices.
- Tele-rehabilitation will see accelerated growth due to its convenience, allowing patients in remote areas or with mobility issues to access physiotherapy services from their homes. Healthcare providers will integrate remote monitoring tools to enhance the reach and effectiveness of care.
- As Australia’s population continues to age, there will be a growing demand for physiotherapy equipment for chronic disease management, mobility assistance, and rehabilitation from surgeries. Elderly care will remain a key driver for market growth.
- The increasing interest in sports and fitness will lead to higher demand for physiotherapy equipment aimed at injury prevention and recovery, particularly in sports-focused clinics and rehabilitation centers. This trend will support a strong market expansion.
- Patients will continue to prefer non-invasive, drug-free therapies, fueling demand for advanced electrotherapy devices, cryotherapy equipment, and low-level laser therapy machines. The emphasis on natural healing methods will boost this segment’s market share.
- Rehabilitation centers will increasingly adopt advanced physiotherapy equipment to enhance recovery outcomes for patients recovering from surgeries, strokes, and other injuries. Facilities will invest in high-tech equipment to support comprehensive rehabilitation programs.
- With the shift toward more personalized care, physiotherapy equipment designed for home use will become more prevalent, particularly among patients with long-term conditions or those undergoing post-surgical recovery, creating new opportunities for equipment manufacturers.
- Australian government initiatives focused on improving healthcare access and funding rehabilitation services will stimulate demand for physiotherapy equipment, particularly in underserved regions. Public health investment will drive infrastructure improvements.
- As the market grows, competition will intensify among key players, leading to more product innovations and cost-effective solutions. New entrants will focus on niche segments like portable devices and sports rehabilitation equipment to capture market share.
- There will be a growing trend toward integrating physiotherapy equipment with broader health systems, allowing seamless data sharing and improving overall patient management. Healthcare providers will adopt more interoperable solutions that support both physical and digital care pathways.
