Global Black Rice Market

Market Insights

Driven in part by the rapidly increasing size of the world’s human population, the black rice market is set to proliferate. Black rice is an excellent source of nutrients and is inexpensive. Owing to these factors, the black rice market will expand rapidly over the next decade. Black rice is a cost-effective solution to feed impoverished people in developing countries. The black-purple color of this crop is due to a powerful antioxidant called anthocyanin. This substance is also responsible for a wide variety of health benefits. Anthocyanin will be an effective tool for marketing black rice, thereby increasing its demand soon.

The Global Black Rice market is expected to witness a CAGR of 5.42% during the forecast period. The revenue generated by the global Black Rice market in 2021 was over USD 158.20 million and is expected to generate revenue worth USD 233.38 million in 2028. Therefore, the incremental growth opportunity offered by the global Black Rice is estimated to be USD 1.56 billion between 2022 and 2028.

Interesting Facts about Black Rice Industry

• Black Rice is also known as purple rice or forbidden rice or chak-hao
• Black Rice is a good source of iron and several nutrients.
• Black Rice is native to North-East India.
• Black Rice Prices vary from USD 3 to USD 10 based on species and quality.
• Black Rice Concentrates and Isolates are Widely being Used in Dairy Protein, Meat Alternatives, and Sports & Energy Nutrition

Black rice has been valued since ancient times due to its nutritional value. This crop was called “forbidden rice” in China since no one was allowed to eat it besides royalty. This crop is so nutritious that royalty reserved it for their use.

Good Source of Nutrients and Iron

Black rice is an excellent source of several kinds of nutrients. Black rice has one of the highest amounts of protein among the different rice varieties. While brown rice has 7 grams of protein per 100 grams, black rice has 9 grams of protein, making it an even healthier food choice than brown rice. The health benefits of brown rice are relatively well known. However, since black rice is a richer source of nutrients, it will have an equally sizable demand with proper marketing.

Black rice is also a good source of iron. Hence, this is the perfect food for the impoverished masses in developing nations since these areas are afflicted with large-scale iron deficiencies. Black rice is the answer to the iron deficiency problem in many parts of the globe. Philippine heirloom balatinaw black rice, Pirurut ong black glutinous rice, and Thai jasmine black rice are significant types of black rice.

Black Rice Offers Several Health Benefits

Black rice is also a good source of fiber, carbohydrates, and healthy plant proteins. These are essential facets that will fuel the growth of the black rice market.

Besides having a high amount of several nutrients, black rice is also an excellent source of antioxidants. This means that black rice can protect against free radical damage, which is the root cause of several adverse health conditions. One point to note about black rice is that it has the highest antioxidants compared to other sorts of rice. Black rice is also rich in carotenoids and flavonoids, among other antioxidants.

Hence, black rice represents a viable alternative for low-income groups to supplement their diet with healthy plant-based food.

Another critical factor that will drive the growth of the black rice market is that it is less well known than other kinds of rice. While different kinds of rice, such as brown rice, are well known, the market is saturated and does not have the potential for further growth (apart from the increasing population). Hence, with a concerted marketing campaign, the market for black rice will increase substantially over the coming year.

Grocery Stores Dominate Distribution Channel

Grocery stores, Convenience stores, Mass merchandisers, Farm and fleet, and Others (club retailers, close-out operators, e-commerce) are major distribution channels for black rice. Grocery stores dominated distribution channels with over 35% share in 2021. However, e-commerce is likely to grow at a rapid pace in the years to come. While Household Consumers, Food and Beverages Industry, and Pharmaceutical Industry are significant end-users of black rice. Household consumers will dominate with over 50% share in 2021. Natureland Organics, FOR8 Aromatic, Woodland Foods, Naturally Yours, Epicurious, and Love and Lemons are some of the most prominent brands in the Black Rice Industry.

1.Preface

1.1.Report Description
1.1.1.Purpose of the Report
1.1.2.Target Audience
1.1.3.USP and Key Offerings
1.2.Research Scope
1.3.Research Methodology
1.3.1.Phase I – Secondary Research
1.3.2.Phase II – Primary Research
1.3.3.Phase III – Expert Panel Review
1.3.4.Approach Adopted
1.3.4.1.Top-Down Approach
1.3.4.2.Bottom-Up Approach
1.3.5.Assumptions
1.4.Market Segmentation

2.Executive Summary
2.1.Market Snapshot: Global Black Rice Market

3.Market Dynamics & Factors Analysis
3.1.Introduction
3.1.1. Global Black Rice Market Value, 2016-2028, (US$ Bn)
3.2.Market Dynamics
3.2.1.Key Growth Trends
3.2.2.Major Industry Challenges
3.2.3.Key Growth Pockets
3.3.Attractive Investment Proposition,2021
3.3.1.Type
3.3.2.Distribution Channel
3.3.3.End-user
3.3.4.End-user
3.3.5.Geography
3.4.Porter’s Five Forces Analysis
3.4.1.Threat of New Entrants
3.4.2.Bargaining Power of Buyers/Consumers
3.4.3.Bargaining Power of Suppliers
3.4.4.Threat of Substitute Types
3.4.5.Intensity of Competitive Rivalry
3.5.Value Chain Analysis

4.Market Positioning of Key Players, 2021
4.1.Company market share of key players, 2021
4.2.Top 6 Players
4.3.Top 3 Players
4.4.Major Strategies Adopted by Key Players

5.COVID 19 Impact Analysis
5.1.Global Black Rice Market Pre Vs Post COVID 19, 2019 – 2028
5.2.Impact on Import & Export
5.3.Impact on Demand & Supply

6.North America
6.1.North America Black Rice Market, by Country, 2016-2028(US$ Bn)
6.1.1.U.S.
6.1.2.Canada
6.1.3.Mexico
6.2.North America Black Rice Market, by Type, 2016-2028(US$ Bn)
6.2.1.Overview
6.2.2.Philippine heirloom balatinaw black rice
6.2.3.Pirurut ong black glutinous rice
6.2.4.Thai jasmine black rice
6.3.North America Black Rice Market, by Distribution Channel, 2016-2028(US$ Bn)
6.3.1.Overview
6.3.2.Grocery stores
6.3.3.Convenience stores
6.3.4.Mass merchandisers
6.3.5.Farm and fleet
6.3.6.Others (club retailers, close-out operators, e-commerce)
6.4.North America Black Rice Market, by End-user, 2016-2028(US$ Bn)
6.4.1.Overview
6.4.2.Household Consumers
6.4.3.Food and Beverages Industry
6.4.4.Pharmaceutical Industry

7.Europe
7.1.Europe Black Rice Market, by Country, 2016-2028(US$ Bn)
7.1.1.UK
7.1.2.France
7.1.3.Germany
7.1.4.Italy
7.1.5.Russia
7.1.6.Spain
7.1.7.Belgium
7.1.8.Netherland
7.1.9.Austria
7.1.10.Sweden
7.1.11.Poland
7.1.12.Denmark
7.1.13.Switzerland
7.1.14.Rest of Europe
7.2.Europe Black Rice Market, by Type, 2016-2028(US$ Bn)
7.2.1.Overview
7.2.2.Philippine heirloom balatinaw black rice
7.2.3.Pirurut ong black glutinous rice
7.2.4.Thai jasmine black rice
7.3.Europe Black Rice Market, by Distribution Channel, 2016-2028(US$ Bn)
7.3.1.Overview
7.3.2.Grocery stores
7.3.3.Convenience stores
7.3.4.Mass merchandisers
7.3.5.Farm and fleet
7.3.6.Others (club retailers, close-out operators, e-commerce)
7.4.Europe Black Rice Market, by End-user, 2016-2028(US$ Bn)
7.4.1.Overview
7.4.2.Household Consumers
7.4.3.Food and Beverages Industry
7.4.4.Pharmaceutical Industry

8.Asia Pacific
8.1.Asia Pacific Black Rice Market, by Country, 2016-2028(US$ Bn)
8.1.1.China
8.1.2.Japan
8.1.3.South Korea
8.1.4.India
8.1.5.Australia
8.1.6.New Zealand
8.1.7.Taiwan
8.1.8.Southeast Asia
8.1.9.Central Asia
8.1.10.Rest of Asia Pacific
8.2.Asia Pacific Black Rice Market, by Type, 2016-2028(US$ Bn)
8.2.1.Overview
8.2.2.Philippine heirloom balatinaw black rice
8.2.3.Pirurut ong black glutinous rice
8.2.4.Thai jasmine black rice
8.3.Asia Pacific Black Rice Market, by Distribution Channel, 2016-2028(US$ Bn)
8.3.1.Overview
8.3.2.Grocery stores
8.3.3.Convenience stores
8.3.4.Mass merchandisers
8.3.5.Farm and fleet
8.3.6.Others (club retailers, close-out operators, e-commerce)
8.4.Asia Pacific Black Rice Market, by End-user, 2016-2028(US$ Bn)
8.4.1.Overview
8.4.2.Household Consumers
8.4.3.Food and Beverages Industry
8.4.4.Pharmaceutical Industry

9.Latin America
9.1.Latin America Black Rice Market, by Country, 2016-2028(US$ Bn)
9.1.1.Brazil
9.1.2.Argentina
9.1.3.Peru
9.1.4.Chile
9.1.5.Colombia
9.1.6.Rest of Latin America
9.2.Latin America Black Rice Market, by Type, 2016-2028(US$ Bn)
9.2.1.Overview
9.2.2.Philippine heirloom balatinaw black rice
9.2.3.Pirurut ong black glutinous rice
9.2.4.Thai jasmine black rice
9.3.Latin America Black Rice Market, by Distribution Channel, 2016-2028(US$ Bn)
9.3.1.Overview
9.3.2.Grocery stores
9.3.3.Convenience stores
9.3.4.Mass merchandisers
9.3.5.Farm and fleet
9.3.6.Others (club retailers, close-out operators, e-commerce)
9.4.Latin America Black Rice Market, by End-user, 2016-2028(US$ Bn)
9.4.1.Overview
9.4.2.Household Consumers
9.4.3.Food and Beverages Industry
9.4.4.Pharmaceutical Industry

10.Middle East
10.1.Middle East Black Rice Market, by Country, 2016-2028(US$ Bn)
10.1.1.UAE
10.1.2.KSA
10.1.3.Israel
10.1.4.Turkey
10.1.5.Iran
10.1.6.Rest of Middle East
10.2.Middle East Black Rice Market, by Type, 2016-2028(US$ Bn)
10.2.1.Overview
10.2.2.Philippine heirloom balatinaw black rice
10.2.3.Pirurut ong black glutinous rice
10.2.4.Thai jasmine black rice
10.3.Middle East Black Rice Market, by Distribution Channel, 2016-2028(US$ Bn)
10.3.1.Overview
10.3.2.Grocery stores
10.3.3.Convenience stores
10.3.4.Mass merchandisers
10.3.5.Farm and fleet
10.3.6.Others (club retailers, close-out operators, e-commerce)
10.4.Middle East Black Rice Market, by End-user, 2016-2028(US$ Bn)
10.4.1.Overview
10.4.2.Household Consumers
10.4.3.Food and Beverages Industry
10.4.4.Pharmaceutical Industry

11.Africa
11.1.Africa Black Rice Market, by Country, 2016-2028(US$ Bn)
11.1.1.South Africa
11.1.2.Egypt
11.1.3.Nigeria
11.1.4.Rest of Africa
11.2.Africa Black Rice Market, by Type, 2016-2028(US$ Bn)
11.2.1.Overview
11.2.2.Philippine heirloom balatinaw black rice
11.2.3.Pirurut ong black glutinous rice
11.2.4.Thai jasmine black rice
11.3.Africa Black Rice Market, by Distribution Channel, 2016-2028(US$ Bn)
11.3.1.Overview
11.3.2.Grocery stores
11.3.3.Convenience stores
11.3.4.Mass merchandisers
11.3.5.Farm and fleet
11.3.6.Others (club retailers, close-out operators, e-commerce)
11.4.Africa Black Rice Market, by End-user, 2016-2028(US$ Bn)
11.4.1.Overview
11.4.2.Household Consumers
11.4.3.Food and Beverages Industry
11.4.4.Pharmaceutical Industry

12.Global
12.1.Global Black Rice Market, by Type, 2016-2028(US$ Bn)
12.1.1.Overview
12.1.2.Philippine heirloom balatinaw black rice
12.1.3.Pirurut ong black glutinous rice
12.1.4.Thai jasmine black rice
12.2.Global Black Rice Market, by Distribution Channel, 2016-2028(US$ Bn)
12.2.1.Overview
12.2.2.Grocery stores
12.2.3.Convenience stores
12.2.4.Mass merchandisers
12.2.5.Farm and fleet
12.2.6.Others (club retailers, close-out operators, e-commerce)
12.3.Global Black Rice Market, by End-user, 2016-2028(US$ Bn)
12.3.1.Overview
12.3.2.Household Consumers
12.3.3.Food and Beverages Industry
12.3.4.Pharmaceutical Industry

13.Company Profiles
13.1.Natureland Organics
13.2.FOR8 Aromatic
13.3.Woodland Foods
13.4.Naturally Yours
13.5.Epicurious
13.6.Love and Lemons
13.7.Others

List of Figures
FIG. 1Global Black Rice Market: Research Methodology
FIG. 2Market Size Estimation – Top Down & Bottom up Approach
FIG. 3Global Black Rice Market Segmentation
FIG. 4Global Black Rice Market, by Type, 2019 (US$ Bn)
FIG. 5Global Black Rice Market, by Distribution Channel, 2021 (US$ Bn)
FIG. 6Global Black Rice Market, by End-user, 2021 (US$ Bn)
FIG. 7Global Black Rice Market, by Geography, 2021 (US$ Bn)
FIG. 8Attractive Investment Proposition, by Geography, 2021
FIG. 9Global Market Positioning of Key Black Rice Market Manufacturers, 2019
FIG. 10Global Black Rice Market Value Contribution, By Type, 2021 & 2028 (Value %)
FIG. 11Global Black Rice Market, by Philippine heirloom balatinaw black rice, Value, 2016-2028 (US$ Bn)
FIG. 12Global Black Rice Market, by Pirurut ong black glutinous rice, Value, 2016-2028 (US$ Bn)
FIG. 13Global Black Rice Market, by Thai jasmine black rice, Value, 2016-2028 (US$ Bn)
FIG. 14Global Black Rice Market Value Contribution, By Distribution Channel, 2021 & 2028 (Value %)
FIG. 15Global Black Rice Market, by Grocery stores, Value, 2016-2028 (US$ Bn)
FIG. 16Global Black Rice Market, by Convenience stores, Value, 2016-2028 (US$ Bn)
FIG. 17Global Black Rice Market, by Mass merchandisers, Value, 2016-2028 (US$ Bn)
FIG. 18Global Black Rice Market, by Farm and fleet, Value, 2016-2028 (US$ Bn)
FIG. 19Global Black Rice Market, by Others (club retailers, close-out operators, e-commerce), Value, 2016-2028 (US$ Bn)
FIG. 20Global Black Rice Market Value Contribution, By End-user, 2021 & 2028 (Value %)
FIG. 21Global Black Rice Market, by Household Consumers, Value, 2016-2028 (US$ Bn)
FIG. 22Global Black Rice Market, by Food and Beverages Industry, Value, 2016-2028 (US$ Bn)
FIG. 23Global Black Rice Market, by Pharmaceutical Industry, Value, 2016-2028 (US$ Bn)
FIG. 24U.S. Black Rice Market, 2016-2028 (US$ Bn)
FIG. 25Rest of North America Black Rice Market, 2016-2028 (US$ Bn)
FIG. 26U.K. Black Rice Market, 2016-2028 (US$ Bn)
FIG. 27Germany Black Rice Market, 2016-2028 (US$ Bn)
FIG. 28France Black Rice Market, 2016-2028 (US$ Bn)
FIG. 29Italy Black Rice Market, 2016-2028 (US$ Bn)
FIG. 30Spain Black Rice Market, 2016-2028 (US$ Bn)
FIG. 31Russia Black Rice Market, 2016-2028 (US$ Bn)
FIG. 32BENELUX Black Rice Market, 2016-2028 (US$ Bn)
FIG. 33Poland Black Rice Market, 2016-2028 (US$ Bn)
FIG. 34Austria Black Rice Market, 2016-2028 (US$ Bn)
FIG. 35Rest of Europe Black Rice Market, 2016-2028 (US$ Bn)
FIG. 36Japan Black Rice Market, 2016-2028 (US$ Bn)
FIG. 37China Black Rice Market, 2016-2028 (US$ Bn)
FIG. 38India Black Rice Market, 2016-2028 (US$ Bn)
FIG. 39South Korea Black Rice Market, 2016-2028 (US$ Bn)
FIG. 40Australia Black Rice Market, 2016-2028 (US$ Bn)
FIG. 41Southeast Asia Black Rice Market, 2016-2028 (US$ Bn)
FIG. 42Rest of Asia Pacific Black Rice Market, 2016-2028 (US$ Bn)
FIG. 43Middle East & Africa Black Rice Market, 2016-2028 (US$ Bn)
FIG. 44South Africa Black Rice Market, 2016-2028 (US$ Bn)
FIG. 45Nigeria Black Rice Market, 2016-2028 (US$ Bn)
FIG. 46Egypt Black Rice Market, 2016-2028 (US$ Bn)
FIG. 47GCC Black Rice Market, 2016-2028 (US$ Bn)
FIG. 48Israel Black Rice Market, 2016-2028 (US$ Bn)
FIG. 49Latin America Black Rice Market, 2016-2028 (US$ Bn)
FIG. 50Mechanicalzil Black Rice Market, 2016-2028 (US$ Bn)
FIG. 51Argentina Black Rice Market, 2016-2028 (US$ Bn)
FIG. 52Colombia Black Rice Market, 2016-2028 (US$ Bn)
FIG. 53Peru Black Rice Market, 2016-2028 (US$ Bn)
FIG. 54Chile Black Rice Market, 2016-2028 (US$ Bn)

List of Tables

TABLE 1 Market Snapshot: Global Beauty Devices   (Black Rice) Market

TABLE 2 Global Black Rice Market, by Type, 2016-2028 (US$ Bn)

TABLE 3 Global Black Rice Market, by Distribution Channel, 2016-2028 (US$ Bn)

TABLE 4 Global Black Rice Market, by Geography, 2016-2028 (US$ Bn)

TABLE 5 North America Black Rice Market, by Type, 2016-2028 (US$ Bn)

TABLE 6 North America Black Rice Market, by Distribution Channel, 2016-2028 (US$ Bn)

TABLE 7 North America Black Rice Market, by Country, 2016-2028 (US$ Bn)

TABLE 8 Europe Black Rice Market, by Type, 2016-2028 (US$ Bn)

TABLE 9 Europe Black Rice Market, by Distribution Channel, 2016-2028 (US$ Bn)

TABLE 10 Europe Black Rice Market, by Country/Region, 2016-2028 (US$ Bn)

TABLE 11 Asia Pacific Black Rice Market, by Type, 2016-2028 (US$ Bn)

TABLE 12 Asia Pacific Black Rice Market, by Distribution Channel, 2016-2028 (US$ Bn)

TABLE 13 Asia Pacific Black Rice Market, by Country/Region, 2016-2028 (US$ Bn)

TABLE 14 Latin America Black Rice Market, by Type, 2016-2028 (US$ Bn)

TABLE 15 Latin America Black Rice Market, by Distribution Channel, 2016-2028 (US$ Bn)

TABLE 16 Latin America Black Rice Market, by Country/Region, 2016-2028 (US$ Bn)

TABLE 17 Middle East Black Rice Market, by Type, 2016-2028 (US$ Bn)

TABLE 18 Middle East Black Rice Market, by Distribution Channel, 2016-2028 (US$ Bn)

TABLE 19 Middle East Black Rice Market, by Country/Region, 2016-2028 (US$ Bn)

TABLE 20 Africa Black Rice Market, by Type, 2016-2028 (US$ Bn)

TABLE 21 Africa Black Rice Market, by Distribution Channel, 2016-2028 (US$ Bn)

TABLE 22 Africa Black Rice Market, by Country/Region, 2016-2028 (US$ Bn)