Global Black Rice Market by Type (Philippine heirloom balatinaw black rice, Pirurut ong black glutinous rice, Thai jasmine black rice) by Form (Grocery stores, Convenience stores, Mass merchandisers, Farm and fleet, Others (club retailers, close-out operators, e-commerce)) by Applicatio (Household Consumers, Food and Beverages Industry, Pharmaceutical Industry) - Growth, Share, Opportunities & Competitive Analysis, 2016 - 2028

Driven in part by the rapidly increasing size of the world’s human population, the black rice market is set to proliferate. Black rice is an excellent source of nutrients and is inexpensive. Owing to these factors, the black rice market will expand rapidly over the next decade. Black rice is a cost-effective solution to feed impoverished people in developing countries. The black-purple color of this crop is due to a powerful antioxidant called anthocyanin. This substance is also responsible for a wide variety of health benefits. Anthocyanin will be an effective tool for marketing black rice, thereby increasing its demand soon.


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The Global Black Rice market is expected to witness a CAGR of 5.42% during the forecast period. The revenue generated by the global Black Rice market in 2021 was over USD 158.20 million and is expected to generate revenue worth USD 233.38 million in 2028. Therefore, the incremental growth opportunity offered by the global Black Rice is estimated to be USD 1.56 billion between 2022 and 2028.    

Interesting Facts about Black Rice Industry

  • Black Rice is also known as purple rice or forbidden rice or chak-hao
  • Black Rice is a good source of iron and several nutrients.
  • Black Rice is native to North-East India.
  • Black Rice Prices vary from USD 3 to USD 10 based on species and quality.
  • Black Rice Concentrates and Isolates are Widely being Used in Dairy Protein, Meat Alternatives, and Sports & Energy Nutrition

Black rice has been valued since ancient times due to its nutritional value. This crop was called “forbidden rice” in China since no one was allowed to eat it besides royalty. This crop is so nutritious that royalty reserved it for their use.

Good Source of Nutrients and Iron

Black rice is an excellent source of several kinds of nutrients. Black rice has one of the highest amounts of protein among the different rice varieties. While brown rice has 7 grams of protein per 100 grams, black rice has 9 grams of protein, making it an even healthier food choice than brown rice. The health benefits of brown rice are relatively well known. However, since black rice is a richer source of nutrients, it will have an equally sizable demand with proper marketing.

Black rice is also a good source of iron. Hence, this is the perfect food for the impoverished masses in developing nations since these areas are afflicted with large-scale iron deficiencies. Black rice is the answer to the iron deficiency problem in many parts of the globe. Philippine heirloom balatinaw black rice, Pirurut ong black glutinous rice, and Thai jasmine black rice are significant types of black rice.

Black Rice Offers Several Health Benefits

Black rice is also a good source of fiber, carbohydrates, and healthy plant proteins. These are essential facets that will fuel the growth of the black rice market.

Besides having a high amount of several nutrients, black rice is also an excellent source of antioxidants. This means that black rice can protect against free radical damage, which is the root cause of several adverse health conditions. One point to note about black rice is that it has the highest antioxidants compared to other sorts of rice. Black rice is also rich in carotenoids and flavonoids, among other antioxidants.

Hence, black rice represents a viable alternative for low-income groups to supplement their diet with healthy plant-based food.

Another critical factor that will drive the growth of the black rice market is that it is less well known than other kinds of rice. While different kinds of rice, such as brown rice, are well known, the market is saturated and does not have the potential for further growth (apart from the increasing population). Hence, with a concerted marketing campaign, the market for black rice will increase substantially over the coming year.  

Grocery Stores Dominate Distribution Channel

Grocery stores, Convenience stores, Mass merchandisers, Farm and fleet, and Others (club retailers, close-out operators, e-commerce) are major distribution channels for black rice. Grocery stores dominated distribution channels with over 35% share in 2021. However, e-commerce is likely to grow at a rapid pace in the years to come. While Household Consumers, Food and Beverages Industry, and Pharmaceutical Industry are significant end-users of black rice. Household consumers will dominate with over 50% share in 2021. Natureland Organics, FOR8 Aromatic, Woodland Foods, Naturally Yours, Epicurious, and Love and Lemons are some of the most prominent brands in the Black Rice Industry.

Frequently asked questions about the global Black Rice industry

Likewise other industries, COVID 19 also taken a toll on Black Rice market with around 4.12% decline in its revenue in 2020 as compare to 2019

Asia Pacific is the largest regional market with highest share in the total volume of Black Rice consumed in 2021 followed by Europe

Increasing health awareness and popularity of black rice among end-users as a major source of nutrition and iron

Household consumers dominated the Black Rice market in 2021 with over 40% share

Grocery Stores was the largest distribution channel of Black Rice in 2021 with over 35% share

Black Rice Report Scope

Report Attribute Details
Market Value in 2021 USD 158.20 million
Market Value in 2028 USD 233.38 million
CAGR 5.42% between 2021 and 2028
Past data 2016 – 2021
Report coverage Market Size Valuation, Share Analysis and Growth Rate by Segments such as Type and Distribution Channel, Company Share, Competitive Landscape and Trends Analysis
Regional scope North America (U.S., Canada and Mexico), Europe (Russia, Spain, Italy, Germany, France, UK, Poland, Belgium, Netherland, Sweden, Denmark, Austria, etc.), Asia Pacific (India, South Korea, China, Japan, Taiwan, Singapore, Vietnam, Thailand, Indonesia, Malaysia, Australia, etc.), Latin America (Peru, Chile, Colombia, Brazil, Argentina, etc.), Middle East (KSA, UAE, Israel, etc.) & Africa (Egypt, Nigeria, South Africa, East African Community, etc.)
Major Players Analysed Natureland Organics, FOR8 Aromatic, Woodland Foods, Naturally Yours, Epicurious and Love and Lemons
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Published Date:  Feb 2022
Category:  Food & Beverage
Report ID:   60491
Report Format:   PDF
Pages:   134
Rating:    4.6 (16)
Delivery Time: 24 Hours to 48 Hours   
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