Home / Technology & Media / Data Monetization Market By Component (Tools, Services, Consulting, Others), By Data Type (Customer Data, Product Data, Financial Data, Supplier Data), By Business Function (Sales And Marketing, Operations, Finance, Others), By Deployment (Cloud, On-Premises), By Organization Size (Large Enterprises, SMEs), By Industry Vertical (Telecom, Consumer Goods And Retail, Government And Defense, Manufacturing, Healthcare, Others) - Growth, Future Prospects, And Competitive Analysis, 2019 – 2027

Data Monetization Market By Component (Tools, Services, Consulting, Others), By Data Type (Customer Data, Product Data, Financial Data, Supplier Data), By Business Function (Sales And Marketing, Operations, Finance, Others), By Deployment (Cloud, On-Premises), By Organization Size (Large Enterprises, SMEs), By Industry Vertical (Telecom, Consumer Goods And Retail, Government And Defense, Manufacturing, Healthcare, Others) - Growth, Future Prospects, And Competitive Analysis, 2019 – 2027

Published: Dec 2019 | Report Code: 60118-12-19

Increasing Adoption of Analytics and visualization Has Increased the Demand for Data monetization Market

Globally, the data monetization market is expected to grow with a CAGR of 19.6% during the forecast period from 2019 to 2027 and had register a market value of US$ 1.80 Bn in 2018. Data monetization is defined as the data generated by the companies or organization, which are used to create economic benefits, or simply turning corporate data into currency. These currencies are in different forms of actual currency or data currency which are used as a means of exchange of data, product or services. Data monetization controls the data generated from different business operations, content, or from electronic devices and sensors, being used by the IoT devices.

The rising rapid adoption of analytics and visualization by companies is one of the major factors driving the growth of the market across the globe. The increasing utilization of advanced analytics by various organizations to reduce the repeated, structured and unstructured data and allows the companies to extract useful information from it. Data monetization allows the company to reduce costs resulting in an increase in revenue.  

Market Synopsis

Data Monetization Market

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Data monetization with Customer Data in its Data Type Segment Continue Dominating the Market

In 2018, the customer data segment in its data type segment contributing to a high percentage of the market share of the total revenue generated globally in 2018 with a market share more than 30.0% and is expected to grow with a significant CAGR during the forecast period led the overall data monetization market. The increasing customer base of the companies and critical data shared among the industries associated with the clients is expected to drive the market.

Data Monetization Market

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North America Dominates the Market by Region

The global data monetization market was dominated by North America with a market share of than more 35.0% in the year 2018. The rising adoption of cloud-based systems, IoT devices, and other systems which generate a large amount of data and can be used as important information for various industries, therefore it is considered as one of the major factors driving the growth of the market in the region. Additionally, the presence of various BFSI, healthcare, IT and telecom industries present in the region is also contributing to the growth of the market.

Data Monetization Market

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Some of the prominent players operating in the data monetization are iConnectiva, Infosys Limited, Mahindra Comviva, 1010data, Accenture Plc, Adastra, ALC, Cisco Systems, Inc., Dawex Systems, Elevondata, Emu Analytics, Gemalto, Google LLC, IBM Corporation, and Monetize Solutions Inc.

Data Monetization Market

Historical & Forecast Period

This research report presents the analysis of each segment from 2017 to 2027 considering 2018 as the base year for the research. Compounded Annual Growth Rate (CAGR) for each respective segment calculated for the forecast period from 2019 to 2027.

Report Scope by Segments

The data monetization market report provides market size and estimates based on market dynamics and key trends observed in the industry. The report provides a holistic view of the global data monetization market based on component, data type, business functions, deployment, organization size, industrial vertical and geography. Key segments covered in the report are as follows:

ATTRIBUTE DETAILS
Research Period  2017-2027
Base Year 2018
Forecast Period  2019-2027
Historical Year  2017
Unit  USD Billion
Segmentation

 Component Segment (2017–2027; US$ Bn)
 • Tools
 • Services
   o Consulting
   o Support and Maintenance
   o Implementation

 Data Type Segment (2017–2027; US$ Bn)
 • Customer Data
 • Product Data
 • Financial Data
 • Supplier Data

 Business Function Segment (2017–2027; US$ Bn)
 • Customer Data
 • Product Data
 • Financial Data
 • Supplier Data

 Deployment Segment (2017–2027; US$ Bn)
 • Cloud
 • On-Premises

 Organization Size Segment (2017–2027; US$ Bn)
 • Large Enterprises
 • SMEs

 Industry Vertical Segment (2017–2027; US$ Bn)
 • BFSI
 • Telecom
 • Consumer Goods and Retail
 • Media and Entertainment
 • Government and Defense
 • Manufacturing
 • Transportation and Logistics
 • Energy and Utilities
 • Healthcare
 • Others

 Geography Segment (2017–2027; US$ Bn)
 • North America (U.S., Rest of North America)
 • Europe (U.K., Germany, France, Rest of Europe)
 • Asia Pacific (China, Japan, India, Rest of Asia Pacific)
 • Rest of the World (Middle East & Africa, Latin America)

Key questions answered in this report

  • What was the market size of data monetization in 2018 and forecast up to 2027?
  • Which is the largest regional market customer data in its data type segment?
  • What are the major trends followed in the data monetization market across different regions?
  • Who is the key data monetization companies leading the market?
  • What are the key strategies adopted by the leading data monetization companies in the market?

Unique data points of this report

  • Statistics on data monetization  penetration and spending worldwide
  • Recent trends across different regions in terms of the adoption of data monetization.
  • Notable developments going on in data monetization  market
  • Attractive investment proposition for segments as well as geography
  • The comparative scenario for all the segments for years 2018 (actual) and 2027 (forecast)

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation

2. Executive Summary
2.1. Market Snapshot: DM Market
2.2. Global DM Market, by Component, 2018 (US$ Bn)
2.3. Global DM Market, by Data Type, 2018 (US$ Bn)
2.4. Global DM Market, by Business Function, 2018 (US$ Bn)
2.5. Global DM Market, by Deployment, 2018 (US$ Bn)
2.6. Global DM Market, by Organization Size, 2018 (US$ Bn)
2.7. Global DM Market, by Industry Vertical, 2018 (US$ Bn)
2.8. Global DM Market, by Geography, 2018 (US$ Bn)

3. Market Dynamics
3.1. Introduction
3.1.1. Global DM Market Value, 2017-2027, (US$ Bn)
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.2. Market Restraints
3.3. Attractive Investment Proposition, by Geography, 2018
3.4. Market Positioning of Key Players, 2018
3.4.1. Major Strategies Adopted by Key Players

4. Global Data Monetization (DM) Market, by Component , 2017-2027 (US$ Bn)
4.1. Overview
4.2. Tools
4.3. Services
4.3.1. Consulting
4.3.2. Support and Maintenance
4.3.3. Implementation

5. Global Data Monetization (DM) Market, by Data Type, 2017-2027 (US$ Bn)
5.1. Overview
5.2. Customer Data
5.3. Product Data
5.4. Financial Data
5.5. Supplier Data

6. Global Data Monetization (DM) Market, by Business Function, 2017-2027 (US$ Bn)
6.1. Overview
6.2. Sales and Marketing
6.3. Supply Chain Management
6.4. Operations
6.5. Finance
6.6. Others

7. Global Data Monetization (DM) Market, by Deployment, 2017-2027 (US$ Bn)
7.1. Overview
7.2. Cloud
7.3. On-Premises

8. Global Data Monetization (DM) Market, by Organization Size, 2017-2027 (US$ Bn)
8.1. Overview
8.2. Large Enterprises
8.3. SMEs

9. Global Data Monetization (DM) Market, by Industry Vertical, 2017-2027 (US$ Bn)
9.1. Overview
9.2. BFSI
9.3. Telecom
9.4. Consumer Goods and Retail
9.5. Media and Entertainment
9.9. Government and Defense
9.7. Manufacturing
9.8. Transportation and Logistics
9.9. Energy and Utilities
9.10. Healthcare
9.11. Others

10. North America Data Monetization (DM) Market Analysis, 2017-2027 (US$ Bn)
10.1. Overview
10.1.1. North America DM Market Value and Growth, 2017-2027, (US$ Bn)
10.2. North America DM Market Value, By Component, 2017-2027 (US$ Bn)
10.2.1. Market Analysis
10.3. North America DM Market Value, By Data Type, 2017-2027 (US$ Bn)
10.3.1. Market Analysis
10.4. North America DM Market Value, By Business Function, 2017-2027 (US$ Bn)
10.4.1. Market Analysis
10.5. North America DM Market Value, By Deployment, 2017-2027 (US$ Bn)
10.5.1. Market Analysis
10.6. North America DM Market Value, By Organization Size, 2017-2027 (US$ Bn)
10.6.1. Market Analysis
10.7. North America DM Market Value, By Industry Vertical, 2017-2027 (US$ Bn)
10.7.1. Market Analysis
10.8. North America Data Monetization (DM) Market Value, By Region/Country, 2017-2027 (US$ Bn)
10.8.1. Market Analysis
10.8.2. U.S.
10.8.3. Rest of North America

11. Europe Data Monetization (DM) Market Analysis, 2017-2027 (US$ Bn)
11.1. Overview
11.1.1. Europe DM Market Value and Growth, 2017-2027, (US$ Bn)
11.2. Europe DM Market Value, By Component, 2017-2027 (US$ Bn)
11.2.1. Market Analysis
11.3. Europe DM Market Value, By Data Type, 2017-2027 (US$ Bn)
11.3.1. Market Analysis
11.4. Europe DM Market Value, By Business Function, 2017-2027 (US$ Bn)
11.4.1. Market Analysis
11.5. Europe DM Market Value, By Deployment, 2017-2027 (US$ Bn)
11.5.1. Market Analysis
11.6. Europe DM Market Value, By Organization Size, 2017-2027 (US$ Bn)
11.6.1. Market Analysis
11.7. Europe DM Market Value, By Industry Vertical, 2017-2027 (US$ Bn)
11.7.1. Market Analysis
11.8. Europe DM Market Value, By Region/Country, 2017-2027 (US$ Bn)
11.8.1. Market Analysis
11.8.2. U.K.
11.8.3. Germany
11.8.4. France
11.8.5. Rest of Europe

12. Asia Pacific Data Monetization (DM) Market Analysis, 2017-2027 (US$ Bn)
12.1. Overview
12.1.1. Asia Pacific DM Market Value and Growth, 2017-2027, (US$ Bn)
12.2. Asia Pacific DM Market Value, By Component, 2017-2027 (US$ Bn)
11.2.1. Market Analysis
12.3. Asia Pacific DM Market Value, By Data Type, 2017-2027 (US$ Bn)
12.3.1. Market Analysis
12.4. Asia Pacific DM Market Value, By Business Function, 2017-2027 (US$ Bn)
12.4.1. Market Analysis
12.5. Asia Pacific DM Market Value, By Deployment, 2017-2027 (US$ Bn)
12.5.1. Market Analysis
12.6. Asia Pacific DM Market Value, By Organization Size, 2017-2027 (US$ Bn)
12.6.1. Market Analysis
12.7. Asia Pacific DM Market Value, By Industry Vertical, 2017-2027 (US$ Bn)
12.7.1. Market Analysis
12.8. Asia Pacific DM Market Value, By Region/Country, 2017-2027 (US$ Bn)
12.8.1. Market Analysis
12.8.2. Japan
12.8.3. China
12.8.4. India
12.8.5. Rest of Asia Pacific

13. Rest of the World Data Monetization (DM) Market Analysis, 2017-2027 (US$ Bn)
13.1. Overview
13.1.1. Rest of the World DM Market Value and Growth, 2017-2027, (US$ Bn)
13.2. Rest of the World DM Market Value, By Component, 2017-2027 (US$ Bn)
13.2.1. Market Analysis
13.3. Rest of the World DM Market Value, By Data Type, 2017-2027 (US$ Bn)
13.3.1. Market Analysis
13.4. Rest of the World DM Market Value, By Business Function, 2017-2027 (US$ Bn)
13.4.1. Market Analysis
13.5. Rest of the World DM Market Value, By Deployment, 2017-2027 (US$ Bn)
13.5.1. Market Analysis
13.6. Rest of the World DM Market Value, By Organization Size, 2017-2027 (US$ Bn)
13.6.1. Market Analysis
13.7. Rest of the World DM Market Value, By Industry Vertical, 2017-2027 (US$ Bn)
13.7.1. Market Analysis
13.8. Rest of the World DM Market Value, By Region, 2017-2027 (US$ Bn)
13.8.1. Market Analysis
13.8.2. Middle East & Africa
13.8.3. Latin America

14. Company Profiles
14.1. 1010data
14.2 Accenture
14.3. Adastra
14.4. ALC
14.5. Cisco
14.6. Dawex Systems
14.7. Elevondata
14.8. Emu Analytics
14.9. Gemalto
14.10. Google
14.11. IBM
14.12. Iconnectiva
14.13. Infosys
14.14. Mahindra Comviva
14.15. Monetize Solutions
14.16. Narrative

* Here we use DM as a short form of Data Monetization

FIG. 1 Global Data Monetization (DM) Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down& Bottom up Approach
FIG. 3 Global DM Market Segmentation
FIG. 4 Global DM Market, by Component, 2018 (US$ Bn)
FIG. 5 Global DM Market, by Data Type, 2018 (US$ Bn
FIG. 6 Global DM Market, by Business Function, 2018 (US$ Bn)
FIG. 7 Global DM Market, by Deployment, 2018 (US$ Bn)
FIG. 8 Global DM Market, by Organization Size, 2018 (US$ Bn)
FIG. 9 Global DM Market, by Industry Vertical, 2018 (US$ Bn)
FIG. 10Global DM Market, by Geography, 2018 (US$ Bn)
FIG. 11 Attractive Investment Proposition, by Geography, 2018
FIG. 12 Global Market Positioning of Key DM Market Manufacturers, 2018
FIG. 13 Global DM Market Value Share, by Component, 2018 & 2027 (Value %)
FIG. 14 Global DM Market, for Tools, 2017–2027 (US$ Bn)
FIG. 15 Global DM Market, for Services, 2017–2027 (US$ Bn)
FIG. 16 Global DM Market Value Share, by Data Type, 2018 & 2027 (Value %)
FIG. 14 Global DM Market, by Customer Data, 2017–2027 (US$ Bn)
FIG. 15 Global DM Market, by Product Data, 2017–2027 (US$ Bn)
FIG. 16 Global DM Market, by Financial Data, 2017–2027 (US$ Bn)
FIG. 17 Global DM Market, by Supplier Data, 2017–2027 (US$ Bn
FIG. 18 Global DM Market, by Business Function, 2018 & 2027 (Value %)
FIG. 19 Global DM Market, by Sales and Marketing, 2017–2027 (US$ Bn)
FIG. 20 Global DM Market, by Supply Chain Management, 2017–2027 (US$ Bn)
FIG. 21 Global DM Market, by Operations, 2017–2027 (US$ Bn)
FIG. 22 Global DM Market, by Finance, 2017–2027 (US$ Bn)
FIG. 23 Global DM Market, by Others, 2017–2027 (US$ Bn)
FIG. 24 Global DM Market, by Deployment, 2018 & 2027 (Value %)
FIG. 25 Global DM Market, by Cloud, 2017–2027 (US$ Bn)
FIG. 26 Global DM Market, by On-Premise, 2017–2027 (US$ Bn)
FIG. 27 Global DM Market, by Organization Size, 2018 & 2027 (Value %)
FIG. 28 Global DM Market, by Large Enterprise, 2017–2027 (US$ Bn)
FIG. 29 Global DM Market, by SMEs, 2017–2027 (US$ Bn)
FIG. 30 Global DM Market, by Industry Vertical, 2018 & 2027 (Value %)
FIG. 31 Global DM Market, by BFSI, 2017–2027 (US$ Bn)
FIG. 32 Global DM Market, by Telecom, 2017–2027 (US$ Bn)
FIG. 33 Global DM Market, by Consumer Goods and Retail, 2017–2027 (US$ Bn)
FIG. 34 Global DM Market, by Media and Entertainment, 2017–2027 (US$ Bn)
FIG. 35 Global DM Market, by Government and Defense, 2017–2027 (US$ Bn)
FIG. 36 Global DM Market, by Manufacturing, 2017–2027 (US$ Bn)
FIG. 37 Global DM Market, by Transportation and Logistics, 2017–2027 (US$ Bn)
FIG. 38 Global DM Market, by Energy and Utilities, 2017–2027 (US$ Bn)
FIG. 39 Global DM Market, by Healthcare, 2017–2027 (US$ Bn)
FIG. 40 Global DM Market, by Others, 2017–2027 (US$ Bn)
FIG. 41 North America DM Market, 2017–2027 (US$ Bn)
FIG. 42 Europe DM Market, 2017–2027 (US$ Bn)
FIG. 43 Asia Pacific DM Market, 2017–2027 (US$ Bn)
FIG. 44 RoW DM Market, 2017–2027 (US$ Bn)

TABLE 1 Market Snapshot: Global Data Monetization Market
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 Global Data Monetization Market, by Component, 2017–2027 (US$ Bn)
TABLE 5 Global Data Monetization Market, by Data Type, 2017–2027 (US$ Bn)
TABLE 6 Global Data Monetization Market, by Business Function, 2017–2027 (US$ Bn)
TABLE 7 Global Data Monetization Market, by Deployment, 2017–2027 (US$ Bn)
TABLE 8 Global Data Monetization Market, by Organization Size, 2017–2027 (US$ Bn)
TABLE 9 Global Data Monetization Market, by Industry Vertical, 2017–2027 (US$ Bn)
TABLE 10 Global Data Monetization Market, by Geography, 2017–2027 (US$ Bn)
TABLE 11 North America Data Monetization Market, by Component, 2017–2027 (US$ Bn
TABLE 12 North America Data Monetization Market, by Data Type, 2017–2027 (US$ Bn
TABLE 13 North America Data Monetization Market, by Business Function, 2017–2027 (US$ Bn)
TABLE 14 North America Data Monetization Market, by Deployment, 2017–2027 (US$ Bn)
TABLE 15 North America Data Monetization Market, by Organization Size, 2017–2027 (US$ Bn)
TABLE 16 North America Data Monetization Market, by Industry Vertical, 2017–2027 (US$ Bn)
TABLE 17 North America Data Monetization Market, by Country, 2017–2027 (US$ Bn)
TABLE 18 Europe Data Monetization Market, by Component, 2017–2027 (US$ Bn)
TABLE 19 Europe Data Monetization Market, by Data Type, 2017–2027 (US$ Bn
TABLE 20 Europe Data Monetization Market, by Business Function, 2017–2027 (US$ Bn)
TABLE 21 Europe Data Monetization Market, by Deployment, 2017–2027 (US$ Bn)
TABLE 22 Europe Data Monetization Market, by Organization Size, 2017–2027 (US$ Bn)
TABLE 23 Europe Data Monetization Market, by Industry Vertical, 2017–2027 (US$ Bn)
TABLE 24 Europe Data Monetization Market, by Country/Region, 2017–2027 (US$ Bn)
TABLE 25 Asia Pacific Data Monetization Market, by Component, 2017–2027 (US$ Bn)
TABLE 26 Asia Pacific Data Monetization Market, by Data Type, 2017–2027 (US$ Bn)
TABLE 27 Asia Pacific Data Monetization Market, by Business Function, 2017–2027 (US$ Bn)
TABLE 28 Asia Pacific Data Monetization Market, by Deployment, 2017–2027 (US$ Bn)
TABLE 29 Asia Pacific Data Monetization Market, by Organization Size, 2017–2027 (US$ Bn)
TABLE 30 Asia Pacific Data Monetization Market, by Industry Vertical, 2017–2027 (US$ Bn)
TABLE 31 Asia Pacific Data Monetization Market, by Country/Region, 2017–2027 (US$ Bn)
TABLE 32 Rest of the World Data Monetization Market, by Component, 2017–2027 (US$ Bn
TABLE 33 Rest of the World Data Monetization Market, by Data Type, 2017–2027 (US$ Bn)
TABLE 34 Rest of the World Data Monetization Market, by Business Function, 2017–2027 (US$ Bn)
TABLE 35 Rest of the World Data Monetization Market, by Deployment, 2017–2027 (US$ Bn)
TABLE 36 Rest of the World Data Monetization Market, by Organization Size, 2017–2027 (US$ Bn)
TABLE 37 Rest of the World Data Monetization Market, by Industry Vertical, 2017–2027 (US$ Bn)
TABLE 38 Rest of the World Data Monetization Market, by Region, 2017–2027 (US$ Bn)
TABLE 39 1010data: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 40 Accenture: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 41 Adastra: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 42 ALC: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 43 Cisco: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 44 Dawex Systems: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 45 Elevondata: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 46 Emu Analytics: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 47 Gemalto: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 48 Google: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 49 IBM: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 50 Iconnectiva: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 51 Infosys: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 52 Mahindra Comviva: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 53 Monetize Solutions: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 54 Narrative: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)

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