Education And Learning Analytics Market By Tools (Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Others), By Component (Software, Services), By Deployment (On-premise, Cloud-based), By End-user (Enterprises, Academics), By Application (Finance Management, Operations Management, Performance Management, Curriculum Development, People Acquisition And Retention) - Growth, Share, Opportunities & Competitive Analysis, 2019 – 2027

"Data analytics in education sector driving the market growth." 

The rapid adoption of technological advancement and the big data revolution in the education sector have provided numerous learning opportunities for educators, learners, curriculum developers, content creators, and researchers. The adoption of technology has offered many new tools and methods that assist learners and developers in optimizing learning techniques for teaching and learning. As institutions and corporations possess a wealth of data on their employees and students, they are using these technologies to gain statistical analysis, explanatory, predictive models, insights, and act on complex issues. Analytics answers some of the crucial business questions, such as examining trends, patterns, and comparisons over time that in turn helps institutions and corporations get help to make strategic decisions based on solid information and its analysis.

Moreover, education and learning analytics improve the learning efficiency and effectiveness in primary, secondary, and higher-level studies, which results in helping the educators, learners, and decision-makers to optimize their course content and skill up the learners. Furthermore, it is helping to reduce the attrition rate by detecting at-risk students and generating alerts to educators. Also, with analytics, learners are personalizing the content with learning processes.

Overall, the global education and learning analytics market was US$ 2,867.3 Mn in 2018 and is expected to reach US$ 9,322.6 Mn by 2027, growing at a CAGR of 14.1% from 2019 to 2027.

Market Snapshot


Tools Segment Analysis

"Descriptive analytics segment dominating the market"

Based on tools, the descriptive analytics segment captured the highest share of the global education and learning analytics market in 2018. Descriptive analytics provides a summary of facts and figures in an understandable format that can be used for future predictions. An increasing number of companies and institutes are adopting descriptive analytics to search and summarize historical data such as corporate's operations, sales, financial and customer or students, and other stakeholders' data to identify patterns and meaning. As a result, it is helping these companies to gain a strategic advantage over their competitors. 


Regional Analysis

"North America Dominates the Market by Region"

The global education and learning analytics market was dominated by North America, accounting for more than 38% of the market share in 2018. Early adoption of the latest technologies drove the regional market in 2018. In addition, a large number of world-class universities like Stanford and MIT, to name a few, are situated in the U.S., and around 1.1 million students studies every year in those universities. Furthermore, the high number of foreign students influenced the education institutes and enterprises in the region to adopt analytics to gain a major market share. Further, robust IT infrastructure and companies like IBM, Microsoft, Oracle, and SAP SE that provide analytics software and services are expected to drive the market till 2027.

On the other hand, the Asia Pacific region is anticipated to show the fastest growth during the forecasted period. The regional education sector is rapidly catching up with the quality level of western universities. In addition, a growing young population and their demand for online learning platforms is expected to drive the market in the region. Also, a huge market of Asian economies such as China, India, and other ASEAN countries and growing regional IT & Telecom industry and e-commerce have largely impacted the regional growth.


"Technological advancement is keeping the market competitive."

The global education and learning analytics market is competitive in nature. As a result, some prominent players operating in education and learning analytics are adopting strategies such as a partnership with other companies and launching new and advanced software to stay competitive in the global market. Following is the list of players included in the published reports.

List of Companies Covered:

  • IBM
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • Alteryx Inc.
  • Tableau Software
  • Blackboard Inc.
  • MicroStrategy Inc.
  • SAS Institute Inc.
  • TIBCO Software Inc.
  • QlikTech International AB
  • Saba Software
  • D2L Corporation
  • Watershed Systems, Inc.
  • Information Builders
  • SkyPrep Inc.
  • Mindflash
  • Latitude CG, LLC
  • G-Cube
  • Others

Key Industry Development:

  • In February 2019, Microsoft Corporation introduced the DataSense, an integrated Platform as a Service (IPaaS) from a leading data analytics organization, BrightBytes. Integration of DataSense into Microsoft provides a single, secure platform unlocking the data analytics to schools. This acquisition provides education solutions for schools, improves interoperability, and integrates them into the global market.
  • In April 2019, SAS Institute Inc. launched free AI software for teaching and learning. Further, the company plans to invest in the people in academic institutions and corporate professionals. With SAS Viya, its advanced analytics software is already boosting the career placement rate.

Historical & Forecast Period

The research report presents the analysis of each segment from 2017 to 2027, considering 2018 as the base year for the research. Compounded annual growth rate (CAGR) for each respective segment calculated for the forecast period from 2019 to 2027.Segmentation

 Tools Segment (2017-2027; US$ Mn)

  • Descriptive Analytics
  • Predictive Analytics
  • Prescriptive Analytics
  • Others (Content Analytics, Adaptive Learning Analytics, etc.)

 Component Segment (2017-2027; US$ Mn)

  • Software
  • Services

  o Managed Services

  o Professional Services

 Deployment Segment (2017-2027; US$ Mn)

  • On-premise
  • Cloud-based

 End-user Segment (2017-2027; US$ Mn)

  • Enterprises
  • Academics

 Application Segment (2017-2027; US$ Mn)

  • Finance Management
  • Operations Management
  • Performance Management
  • Curriculum Development
  • People Acquisition and Retention

 Geography Segment (2017-2027; US$ Mn)

  • North America (the U.S., Rest of North America)
  • Europe (U.K., Germany, France, Rest of Europe)
  • Asia Pacific (Japan, China, India, Rest of APAC)
  • Rest of the World (the Middle East & Africa, Latin America)

The current report also comprehends qualitative market valuation factors such as key market drivers, market trends, restraints, and opportunities that give a better understanding of the global education and learning analytics market. In addition, the global report also comprises a graphical representation of a competitive landscape based on market initiatives and strategies, product portfolio, and business strengths.

Unique data points of this report

  • Recent trends across different regions in terms of the development of the education and learning analytics market
  • Attractive investment proposition for application segment as well as geography
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Published Date:  Mar 2020
Category:  IT & Telecom
Report ID:   60233
Report Format:   PDF
Pages:   120
Rating:    4.2 (56)
Delivery Time: 24 Hours to 48 Hours   
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