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Education And Learning Analytics Market By Tools (Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Others), By Component (Software, Services), By Deployment (On-premise, Cloud-based), By End-user (Enterprises, Academics), By Application (Finance Management, Operations Management, Performance Management, Curriculum Development, People Acquisition And Retention) – Growth, Share, Opportunities & Competitive Analysis, 2019 – 2027

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Published: | Report ID: 4737 | Report Format : PDF

Data analytics in education sector driving the market growth.

The rapid adoption of technological advancement and the big data revolution in the education sector have provided numerous learning opportunities for educators, learners, curriculum developers, content creators, and researchers. The adoption of technology has offered many new tools and methods that assist learners and developers in optimizing learning techniques for teaching and learning. As institutions and corporations possess a wealth of data on their employees and students, they are using these technologies to gain statistical analysis, explanatory, predictive models, insights, and act on complex issues. Analytics answers some of the crucial business questions, such as examining trends, patterns, and comparisons over time that in turn helps institutions and corporations get help to make strategic decisions based on solid information and its analysis.

Moreover, education and learning analytics improve the learning efficiency and effectiveness in primary, secondary, and higher-level studies, which results in helping the educators, learners, and decision-makers to optimize their course content and skill up the learners. Furthermore, it is helping to reduce the attrition rate by detecting at-risk students and generating alerts to educators. Also, with analytics, learners are personalizing the content with learning processes.

Overall, the global education and learning analytics market was US$ 2,867.3 Mn in 2018 and is expected to reach US$ 9,322.6 Mn by 2027, growing at a CAGR of 14.1% from 2019 to 2027.

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Market Snapshot

Descriptive analytics segment dominating the market

Based on tools, the descriptive analytics segment captured the highest share of the global education and learning analytics market in 2018. Descriptive analytics provides a summary of facts and figures in an understandable format that can be used for future predictions. An increasing number of companies and institutes are adopting descriptive analytics to search and summarize historical data such as corporate’s operations, sales, financial and customer or students, and other stakeholders’ data to identify patterns and meaning. As a result, it is helping these companies to gain a strategic advantage over their competitors.

Regional Analysis

North America Dominates the Market by Region

The global education and learning analytics market was dominated by North America, accounting for more than 38% of the market share in 2018. Early adoption of the latest technologies drove the regional market in 2018. In addition, a large number of world-class universities like Stanford and MIT, to name a few, are situated in the U.S., and around 1.1 million students studies every year in those universities. Furthermore, the high number of foreign students influenced the education institutes and enterprises in the region to adopt analytics to gain a major market share. Further, robust IT infrastructure and companies like IBM, Microsoft, Oracle, and SAP SE that provide analytics software and services are expected to drive the market till 2027.

On the other hand, the Asia Pacific region is anticipated to show the fastest growth during the forecasted period. The regional education sector is rapidly catching up with the quality level of western universities. In addition, a growing young population and their demand for online learning platforms is expected to drive the market in the region. Also, a huge market of Asian economies such as China, India, and other ASEAN countries and growing regional IT & Telecom industry and e-commerce have largely impacted the regional growth.

Technological advancement is keeping the market competitive.

The global education and learning analytics market is competitive in nature. As a result, some prominent players operating in education and learning analytics are adopting strategies such as a partnership with other companies and launching new and advanced software to stay competitive in the global market. Following is the list of players included in the published reports.

List of Companies Covered:

  • IBM
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • Alteryx Inc.
  • Tableau Software
  • Blackboard Inc.
  • MicroStrategy Inc.
  • SAS Institute Inc.
  • TIBCO Software Inc.
  • QlikTech International AB
  • Saba Software
  • D2L Corporation
  • Watershed Systems, Inc.
  • Information Builders
  • SkyPrep Inc.
  • Mindflash
  • Latitude CG, LLC
  • G-Cube
  • Others

Key Industry Development:

  • In February 2019, Microsoft Corporation introduced the DataSense, an integrated Platform as a Service (IPaaS) from a leading data analytics organization, BrightBytes. Integration of DataSense into Microsoft provides a single, secure platform unlocking the data analytics to schools. This acquisition provides education solutions for schools, improves interoperability, and integrates them into the global market.
  • In April 2019, SAS Institute Inc. launched free AI software for teaching and learning. Further, the company plans to invest in the people in academic institutions and corporate professionals. With SAS Viya, its advanced analytics software is already boosting the career placement rate.

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Historical & Forecast Period

The research report presents the analysis of each segment from 2017 to 2027, considering 2018 as the base year for the research. Compounded annual growth rate (CAGR) for each respective segment calculated for the forecast period from 2019 to 2027.Segmentation

Tools Segment (2017-2027; US$ Mn)

  • Descriptive Analytics
  • Predictive Analytics
  • Prescriptive Analytics
  • Others (Content Analytics, Adaptive Learning Analytics, etc.)

 Component Segment (2017-2027; US$ Mn)

  • Software
  • Services
  • Managed Services
  • Professional Services

 Deployment Segment (2017-2027; US$ Mn)

  • On-premise
  • Cloud-based

 End-user Segment (2017-2027; US$ Mn)

  • Enterprises
  • Academics

 Application Segment (2017-2027; US$ Mn)

  • Finance Management
  • Operations Management
  • Performance Management
  • Curriculum Development
  • People Acquisition and Retention

 Geography Segment (2017-2027; US$ Mn)

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • Italy
    • U.K.
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • India
    • China
    • Japan
    • Rest of Asia-Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East and Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East and Africa

The current report also comprehends qualitative market valuation factors such as key market drivers, market trends, restraints, and opportunities that give a better understanding of the global education and learning analytics market. In addition, the global report also comprises a graphical representation of a competitive landscape based on market initiatives and strategies, product portfolio, and business strengths.

Unique data points of this report

  • Recent trends across different regions in terms of the development of the education and learning analytics market
  • Attractive investment proposition for application segment as well as geography

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation

2. Executive Summary
2.1. Market Snapshot: Global Education & Learning Analytics (ELA) Market
2.2. Global ELA Market, by Tools, 2018 (US$ Mn)
2.3. Global ELA Market, by Component, 2018 (US$ Mn)
2.4. Global ELA Market, by Deployment, 2018 (US$ Mn)
2.5. Global ELA Market, by End-user, 2018 (US$ Mn)
2.6. Global ELA Market, by Application, 2018 (US$ Mn)
2.7. Global ELA Market, by Geography, 2018 (US$ Mn)

3. Market Dynamics
3.1. Introduction
3.1.1. Global ELA Market Value, 2017 – 2027, (US$ Mn)
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.2. Market Restraints
3.3. Attractive Investment Proposition, by Geography, 2018
3.4. Market Positioning of Key Players, 2018
3.4.1. Major Strategies Adopted by Key Players

4. Global Education & Learning Analytics (ELA) Market, by Tools , 2017 – 2027 (US$ Mn)
4.1. Overview
4.2. Descriptive Analytics
4.3. Predictive Analytics
4.4. Prescriptive Analytics
4.5. Others (Content Analytics, Adaptive Learning Analytics, etc.)

5. Global Education & Learning Analytics (ELA) Market, by Component , 2017 – 2027 (US$ Mn)
5.1. Overview
5.2. Software
5.3. Services

6. Global Education & Learning Analytics (ELA) Market, by Deployment , 2017 – 2027 (US$ Mn)
6.1. Overview
6.2. On-premise
6.3. Cloud-based

7. Global Education & Learning Analytics (ELA) Market, by End-user , 2017 – 2027 (US$ Mn)
7.1. Overview
7.2. Enterprises
7.3. Academics

8. Global Education & Learning Analytics (ELA) Market, by Application, 2017 – 2027 (US$ Mn)
8.1. Overview
8.2. Finance Management
8.3. Operations Management
8.4. Performance Management
8.5. Curriculum Development
8.6. People Acquisition and Retention

9. North America Education & Learning Analytics (ELA) Market Analysis, 2017 – 2027 (US$ Mn)
9.1. Overview
9.1.1. North America ELA Market Value and Growth, 2017 – 2027, (US$ Mn)
9.2. North America ELA Market Value, By Tools, 2017 – 2027 (US$ Mn)
9.2.1. Market Analysis
9.3. North America ELA Market Value, By Component, 2017 – 2027 (US$ Mn)
9.3.1. Market Analysis
9.4. North America ELA Market Value, By Deployment, 2017 – 2027 (US$ Mn)
9.4.1. Market Analysis
9.5. North America ELA Market Value, By End-user, 2017 – 2027 (US$ Mn)
9.5.1. Market Analysis
9.6. North America ELA Market Value, By Application, 2017 – 2027 (US$ Mn)
9.6.1. Market Analysis
9.7. North America ELA Market Value, By Region/Country, 2017 – 2027 (US$ Mn)
9.7.1. Market Analysis
9.7.2. U.S.
9.7.3. Rest of North America

10. Europe Education & Learning Analytics (ELA) Market Analysis, 2017 – 2027 (US$ Mn)
10.1. Overview
10.1.1. Europe ELA Market Value and Growth, 2017 – 2027, (US$ Mn)
10.2. Europe ELA Market Value, By Tools, 2017 – 2027 (US$ Mn)
10.2.1. Market Analysis
10.3. Europe ELA Market Value, By Component, 2017 – 2027 (US$ Mn)
10.3.1. Market Analysis
10.4. Europe ELA Market Value, By Deployment, 2017 – 2027 (US$ Mn)
10.4.1. Market Analysis
10.5. Europe ELA Market Value, By End-user, 2017 – 2027 (US$ Mn)
10.5.1. Market Analysis
10.6. Europe ELA Market Value, By Application, 2017 – 2027 (US$ Mn)
10.6.1. Market Analysis
10.7. Europe ELA Market Value, By Region/Country, 2017 – 2027 (US$ Mn)
10.7.1. Market Analysis
10.7.2. U.K.
10.7.3. Germany
10.7.4. France
10.7.5. Rest of Europe

11. Asia Pacific Education & Learning Analytics (ELA) Market Analysis, 2017 – 2027 (US$ Mn)
11.1. Overview
11.1.1. Asia Pacific ELA Market Value and Growth, 2017 – 2027, (US$ Mn)
11.2. Asia Pacific ELA Market Value, By Tools, 2017 – 2027 (US$ Mn)
11.2.1. Market Analysis
11.3. Asia Pacific ELA Market Value, By Component, 2017 – 2027 (US$ Mn)
11.3.1. Market Analysis
11.4. Asia Pacific ELA Market Value, By Deployment, 2017 – 2027 (US$ Mn)
11.4.1. Market Analysis
11.5. Asia Pacific ELA Market Value, By End-user, 2017 – 2027 (US$ Mn)
11.5.1. Market Analysis
11.6. Asia Pacific ELA Market Value, By Application 2017 – 2027 (US$ Mn)
11.6.1. Market Analysis
11.7. Asia Pacific ELA Market Value, By Region/Country, 2017 – 2027 (US$ Mn)
11.7.1. Market Analysis
11.7.2. Japan
11.7.3. China
11.7.4. India
11.7.5. Rest of Asia Pacific

12. Rest of the World Education & Learning Analytics (ELA) Market Analysis, 2017 – 2027 (US$ Mn)
12.1. Overview
12.1.1. Rest of the World ELA Market Value and Growth, 2017 – 2027, (US$ Mn)
12.2. Rest of the World ELA Market Value, By Tools, 2017 – 2027 (US$ Mn)
12.2.1. Market Analysis
12.3. Rest of the World ELA Market Value, By Component, 2017 – 2027 (US$ Mn)
12.3.1. Market Analysis
12.4. Rest of the World ELA Market Value, By Deployment, 2017 – 2027 (US$ Mn)
12.4.1. Market Analysis
12.5. Rest of the World ELA Market Value, By End-user, 2017 – 2027 (US$ Mn)
12.5.1. Market Analysis
12.6. Rest of the World ELA Market Value, By Application, 2017 – 2027 (US$ Mn)
12.6.1. Market Analysis
12.7. Rest of the World ELA Market Value, By Region, 2017 – 2027 (US$ Mn)
12.7.1. Market Analysis
12.7.2. Middle East & Africa
12.7.3. Latin America

13. Company Profiles
13.1. IBM
13.2. Microsoft Corporation
13.3. Oracle Corporation
13.4. SAP SE
13.5. Alteryx Inc.
13.6. Tableau Software
13.7. Blackboard Inc.
13.8. MicroStrategy Inc.
13.9. SAS Institute Inc.
13.10. TIBCO Software Inc.
13.11. QlikTech International AB
13.12. Saba Software
13.13. D2L Corporation
13.14. Watershed Systems, Inc.
13.15. Information Builders
13.16. SkyPrep Inc.
13.17. Mindflash
13.18. Latitude CG, LLC
13.19. G-Cube

List of Figures

FIG. 1 Global Education & Learning Analytics (ELA) Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global ELA Market Segmentation
FIG. 4 Global ELA Market, by Tools, 2018, (US$ Mn)
FIG. 5 Global ELA Market, by Component, 2018, (US$ Mn)
FIG. 6 Global ELA Market, by Deployment, 2018, (US$ Mn)
FIG. 7 Global ELA Market, by End-user, 2018, (US$ Mn)
FIG. 8 Global ELA Market, by Application, 2018, (US$ Mn)
FIG. 9 Global ELA Market, by Geography, 2018 (US$ Mn)
FIG. 10 Global ELA Market Value, 2017 – 2027, (US$ Mn)
FIG. 11 Attractive Investment Proposition, by Geography, 2018
FIG. 12 Global Market Positioning of Key ELA Providers, 2018
FIG. 13 Global ELA Market Value Share, by Tools, 2018 & 2027 (Value %)
FIG. 14 Global ELA Market Value Descriptive Analytics, 2017 – 2027, (US$ Mn)
FIG. 15 Global ELA Market Value for Predictive Analytics, 2017 – 2027, (US$ Mn)
FIG. 16 Global ELA Market Value for Prescriptive Analytics, 2017 – 2027, (US$ Mn)
FIG. 17 Global ELA Market Value for Others, 2017 – 2027, (US$ Mn)
FIG. 18 Global ELA Market Value Share, by Component, 2018 & 2027 (Value %)
FIG. 19 Global ELA Market Value for Software, 2017 – 2027, (US$ Mn)
FIG. 20 Global ELA Market Value for Services, 2017 – 2027, (US$ Mn)
FIG. 21 Global ELA Market Value Share, by Deployment, 2018 & 2027 (Value %)
FIG. 22 Global ELA Market Value for On-premise, 2017 – 2027, (US$ Mn)
FIG. 23 Global ELA Market Value for Cloud-based, 2017 – 2027, (US$ Mn)
FIG. 24 Global ELA Market Value Share, by End-user, 2018 & 2027 (Value %)
FIG. 25 Global ELA Market Value for Enterprises, 2017 – 2027, (US$ Mn)
FIG. 26 Global ELA Market Value for Academics, 2017 – 2027, (US$ Mn)
FIG. 27 Global ELA Market Value Share by Application, 2018 & 2027 (Value %)
FIG. 28 Global ELA Market Value for Finance Management, 2017 – 2027, (US$ Mn)
FIG. 29 Global ELA Market Value for Operations Management, 2017 – 2027, (US$ Mn)
FIG. 30 Global ELA Market Value for Performance Management, 2017 – 2027, (US$ Mn)
FIG. 31 Global ELA Market Value for Curriculum Development, 2017 – 2027, (US$ Mn)
FIG. 32 Global ELA Market Value for People Acquisition and Retention, 2017 – 2027, (US$ Mn)
FIG. 33 North America ELA Market Value, 2017 – 2027, (US$ Mn)
FIG. 34 Europe ELA Market Value, 2017 – 2027, (US$ Mn)
FIG. 35 Asia Pacific ELA Market Value, 2017 – 2027, (US$ Mn)
FIG. 36 Rest of the World ELA Market Value, 2017 – 2027, (US$ Mn)

List of Tables

TABLE 1 Market Snapshot: Global Education & Learning Analytics (ELA) Market Value
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 Global ELA Market, by Tools, 2017-2027, (US$ Mn)
TABLE 5 Global ELA Market, by Component, 2017-2027, (US$ Mn)
TABLE 6 Global ELA Market, by Deployment, 2017-2027, (US$ Mn)
TABLE 7 Global ELA Market, by End-user, 2017-2027, (US$ Mn)
TABLE 8 Global ELA Market, by Application, 2017 – 2027, (US$ Mn)
TABLE 9 Global ELA Market Value, by Region/Country, 2017 – 2027, (US$ Mn)
TABLE 10 North America ELA Market, by Tools, 2017-2027, (US$ Mn)
TABLE 11 North America ELA Market, by Component, 2017-2027, (US$ Mn)
TABLE 12 North America ELA Market, by Deployment, 2017-2027, (US$ Mn)
TABLE 13 North America ELA Market, by End-user, 2017-2027, (US$ Mn)
TABLE 14 North America ELA Market, by Application, 2017 – 2027, (US$ Mn)
TABLE 15 North America ELA Market Value, by Region/Country, 2017 – 2027, (US$ Mn)
TABLE 16 Europe ELA Market, by Tools, 2017-2027, (US$ Mn)
TABLE 17 Europe ELA Market, by Component, 2017-2027, (US$ Mn)
TABLE 18 Europe ELA Market, by Deployment, 2017-2027, (US$ Mn)
TABLE 19 Europe ELA Market, by End-user, 2017-2027, (US$ Mn)
TABLE 20 Europe ELA Market, by Application, 2017 – 2027, (US$ Mn)
TABLE 21 Europe ELA Market Value, by Region/Country, 2017 – 2027, (US$ Mn)
TABLE 22 Asia Pacific ELA Market, by Tools, 2017-2027 (US$ Mn)
TABLE 23 Asia Pacific ELA Market, by Component, 2017-2027 (US$ Mn)
TABLE 24 Asia Pacific ELA Market, by Deployment, 2017-2027 (US$ Mn)
TABLE 25 Asia Pacific ELA Market, by End-user, 2017-2027 (US$ Mn)
TABLE 26 Asia Pacific ELA Market, by Application, 2017 – 2027 (US$ Mn)
TABLE 27 Asia Pacific ELA Market Value, by Region/Country, 2017 – 2027, (US$ Mn)
TABLE 28 Rest of the World ELA Market, by Tools, 2017 – 2027, (US$ Mn)
TABLE 29 Rest of the World ELA Market, by Component, 2017 – 2027, (US$ Mn)
TABLE 30 Rest of the World ELA Market, by Deployment, 2017 – 2027, (US$ Mn)
TABLE 31 Rest of the World ELA Market, by End-user, 2017 – 2027, (US$ Mn)
TABLE 32 Rest of the World ELA Market, by Application, 2017 – 2027, (US$ Mn)
TABLE 33 Rest of the World ELA Market Value, by Region, 2017 – 2027, (US$ Mn)
TABLE 34 IBM: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 35 Microsoft Corporation: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 36 Oracle Corporation: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 37 SAP SE: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 38 Alteryx Inc.: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 39 Tableau Software: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 40 Blackboard Inc.: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 41 MicroStrategy Inc.: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 42 SAS Institute Inc.: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 43 TIBCO Software Inc.: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 44 QlikTech International AB: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 45 Saba Software: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 46 D2L Corporation: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 47 Watershed Systems, Inc.: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 48 Information Builders: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 49 SkyPrep Inc.: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 50 Mindflash: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 51 Latitude CG, LLC: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 52 G-Cube: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)

Frequently Asked Questions

What is the size of Education And Learning Analytics Market?

The market for Education And Learning Analytics Market is expected to reach USD$ 9,322.6 Mn in 2027.

What is the Education And Learning Analytics Market CAGR?

The Education And Learning Analytics Market is expected to see significant CAGR growth over the coming years, at 14.1%.

What is the Forecast period considered for Education And Learning Analytics Market?

The report is forecasted from 2019 -2027.

What is the base year considered for Education And Learning Analytics Market?

The base year of this report is 2018.

Who are the major players in this market?

IBM,Microsoft Corporation,Oracle Corporation,SAP SE,Alteryx Inc.,Tableau Software,Blackboard Inc.,MicroStrategy Inc.,SAS Institute Inc.,TIBCO Software Inc.. are some of the major players in the global market.

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