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Web Content Filtering Market By End User (Business Organizations, Schools and Institutions, Federal and Government Agencies, Others), Filtering Technique (URL, IP, DNS, Keyword, File Type Filtering, Others) - Growth, Share, Opportunities And Competitive Analysis 2015 - 2022

Favorable government regulations promoting tightened web security have been identified as the major factor driving the adoption of web content filtering solutions among end-users. In addition, the growing desire to better manage network bandwidth consumption and defy cyber threats has further fueled market momentum. These factors are expected to contribute toward a compounded annual growth rate (CAGR) of 13.9% during the forecast period 2015 – 2022. However, implementing web content filtering solutions sometimes may limit the use of the Internet for educational purposes. In addition, issues including high cost, installation complexities, and violation of rights have posed a significant challenge to the market growth. The web content filtering market is expected to cross US$ 3.8 Bn by 2022, expanding at a CAGR of 13.9% from 2015 to 2022.

Target Audience

  • Industry Investors
  • Software Developers
  • Security Solution Providers
  • Business Organizations
  • Government and Federal Agencies
  • Other End-users

Restricting complete access to a particular website may sometimes deprive students, employees, or other surfers of gaining the requisite information. For instance, a person surfing for information on vaginal cancer may be restricted from accessing websites that include words that are blacklisted by the network administrator. As such, to avoid such situations, different filtering techniques have been developed over the years.

Based on filtering techniques, the global web content filtering market is segmented into the following categories

  • URL Filtering
  • IP Filtering
  • DNS Filtering
  • Keyword Filtering
  • File Type Filtering
  • Others (Image Filtering, etc.)

In 2014, URL filtering was the major web content filtering technique employed by business organizations and federal agencies, accounting for around one-third of the global web content filtering market. With a large amount of content being added every day to the World Wide Web, the resulting increase in the number of URLs is making list-based filtering (URL Filtering) unsustainable. Over the forecast period, keyword and file type filtering is expected to witness healthy adoption. The growth in file-type filtering techniques can be attributed to the growing demand from business organizations, schools, and federal agencies. Owing to technical complexities involved and less security offered, Internet Protocol (IP) filtering and DNS (Domain Name System) filtering techniques are expected to exhibit slower growth over the forecast period 2015 – 2022.

End-use Segmentation Analysis

On the basis of end-use, the web content filtering market is categorized into the following segments:

  • Business Organizations
  • Schools and Institutions
  • Federal and Government Agencies
  • Others (Personal Laptops, Mobile Phones, etc.)

A web content filter refers to a software program designed to control the content delivered over the internet through either web or e-mail, thereby offering access to only specific content on the internet. Growing corporate concerns over data privacy, employee productivity, and legal liabilities have collectively fueled the adoption of web security solutions among business organizations. Their capability to offer network security by restricting access to virus-prone or malicious content-loaded websites has further ensured greater adoption of web content filtering solutions among enterprise users. As such, web content filtering solutions have become an integral component of business organizations. In 2014, the business organization segment was the largest contributor to the web content filtering market, accounting for over 35% of the global market revenue. Although the segment is expected to remain the major end-use market, the schools and institution segment is poised to witness maximum growth over the forecast period from 2015 to 2022. In order to confine students from getting access to non-curriculum-related information and better manage the designated bandwidth consumption, schools and institutions across the globe are increasingly deploying web content filtering solutions on a wider scale.

A web content filter is a software program that screens or restricts access to specific websites or dedicated sections of websites that are deemed offensive or inappropriate. Web content filters are increasingly deployed by business organizations and federal agencies as Internet firewall systems. They are also deployed by a personal computer or mobile device owners, especially parents, to restrict their children from getting access to unwanted and objectionable content on the Internet.

The contracting end-user (business organizations, federal agencies, schools and institutions, individuals) constructs a database of keywords, IPs, and URLs, which, if requested by any person, denies access to the same. End-users also create a set of rules to impose their Internet Access Policy (IAP) and deploy web content filtering solutions between the user browser and the outside world.

When a user requests a particular website, the web content filter installed retrieves the classification of the requested website from the constructed database. It also compares it with the set of rules created in the Internet Access Policy (IAP). This set of rules decides whether to allow or confine access to the requested website. If the keywords, IP, or URL requested matches with any from the set of blocked websites, an acknowledgment of access denial is sent back to the user. On the other hand, if a set of rules in the Internet Access Policy (IAP) allows a request, the connection is established, and the address of the website requested is retrieved from the web server. The user gains access to the requested website, and the activity is recorded in the activity log. Such reporting capabilities enable business organizations to keep track of the Internet traffic and individuals that are most active on the network.

Web content filters were first installed in libraries (in the late 1990s) in compliance with the Children's Internet Protection Act (CIPA) in the U.S. The libraries deploying web content filters soon realized benefits, enabling them to address some of the major challenges. Web content filters allowed libraries to provide access to only dedicated websites, thereby preventing children and readers from bumping into unwanted websites and advertisements. Web content filtering solutions were initially considered as only an add-on or complementary security solution. However, within a few years of introduction, these solutions have become an integral component of businesses and organizations realizing web consumption policies.

With the advent of technology, web filtering solutions have advanced to become more flexible and scalable solutions capable of addressing sophisticated security issues of the networked business world. Today, web content filters provide finer-grained classification and a more secured architecture. In addition, web content filters have become superior at evaluating the content and offer easy installation. Security solution providers across the globe are focusing on developing multi-featured solutions that, besides web content filtering functions, can also function as firewalls, intrusion prevention solutions, and antivirus solutions, among others. In addition, functionalities including logging, auditing, proxy, and data loss protection are slowly finding their way into web-security solutions.

On the basis of geography, the global web content filtering market is segmented into the following regions and countries.

  • North America
    • The U.S.
    • Rest of North America
  • Europe
    • EU7
    • CIS
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • Indian Subcontinent
    • Rest of Asia Pacific
  • Rest of the World
    • Latin America
    • The Middle East and Africa

In terms of revenue, North America (comprising the U.S. and the Rest of North America) represented the largest web content filtering market, accounting for over one-third of the global market revenue in 2014. The U.S. represents the largest and the most lucrative web content filter market worldwide. The dominance can be primarily attributed to the proactive government regulations in the country, promoting increased use of web content filtering solutions that ensure the privacy of customer information held by business enterprises. Although North America is expected to remain the largest web content filtering market throughout the forecast period, Asia Pacific is expected to witness healthy growth, outpacing North America and Europe to grow at a CAGR of 15.1%. The anticipated growth in the region is expected to be spurred by the expansion of enterprise networking, improved investments for developing sophisticated IT infrastructure, and increasing adoption of web-based technologies. India and China are collectively expected to offer lucrative opportunities for market growth during the forecast period 2015 – 2022.

Frequently Asked Questions

The market for Web Content Filtering is expected to reach US$ 3.8 Bn in 2028.

The Web Content Filtering market is expected to see significant CAGR growth over the coming years, at 13.9%.

The report is forcasted from 2015-2022

The base year of this report is 2021.

Blue Coat Systems, Inc., Websense, Inc. (Forcepoint, LLC), McAfee, Inc, Trend Micro, Inc., ContentKeeper Technologies Pty Ltd., Barracuda Networks, Inc.are some of the major players in the global market.

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Published Date:  Mar 2016
Category:  IT & Telecom
Report ID:   57715
Report Format:   PDF
Pages:   140
Rating:    4.5 (60)
Delivery Time: 24 Hours to 48 Hours   
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