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India E-Commerce Market By Type (Home Appliances, Apparel, Footwear & Accessories, Books, Cosmetics, Groceries, Others) By Transaction (Business-To Consumer, Business-To-Business, Consumer-To-Consumer, Others) - Growth, Future Prospects & Competitive Analysis, 2016 – 2028

About this report

The India e-commerce market research investigates a rigorous examination of the e-commerce sector using important criteria. The research discusses investment tactics, the need for funding the Indian e-commerce market, and the many advantages for investors. This report, which is significant, outlines significant modifications to the technical rules governing the Indian e-commerce sector as well as how both economic and non-economic hurdles are promoting the expansion of the e-commerce market. The report also examines historical and future market sizes at the country level. The report also offers a thorough analysis of the most important investment propositions, the demand and supply gap, the positioning of the competition, and the STAR, SRC, and Tornado analyses. important technological advancements and other assessments, including value chain analysis, PESTEL analysis, and porter's five forces analysis.


India E-Commerce Market by Volume


India E-Commerce Market by Value


India E-Commerce Market, Tornado Analysis


India E-Commerce Market, STAR Analysis


India E-Commerce Market, SRC Analysis


India E-Commerce Market, Import-Export Data

Yes By (On Demand)

India E-Commerce Market Pricing Analysis

Yes (On Demand)

India E-Commerce Market Segment Analysis

· By Type (Home Appliances, Apparel, Footwear & Accessories, Books, Cosmetics, Groceries, and Others)

·  By Transaction (Business-To-Consumer, Business-To-Business, Consumer-To-Consumer, and Others)

India E-Commerce Market Key Companies

· Flipkart, Amazon, Indiamart, Shopclues, Snapdeal, Firstcry, Nykaa, Limeroad, eBay, and Ajio

India E-Commerce Market Competitive Landscape

·         Market Share Analysis

·         Competitive Benchmarking

·         Key Players Market Positioning

·         Geographical Presence Analysis

·         Major Strategies Adopted

Key Highlights of the report

How are the major segments performing in the India e-commerce market?

  • Due to India's expanding population and rising consumer spending, the home appliances industry had the greatest revenue share in 2021.
  • Due to 100% FDI being allowed in B2B e-commerce in India, the business-to-business segment was predicted to develop at a substantial CAGR in 2021.

What is the competitive environment of the India e-commerce market?

The competitive environment of the e-commerce market provides data on the total profit made by suppliers and businesses, the sales and revenues generated in this industry, the market share of e-commerce in India, a summary of the business structure, the launch of new products, and the opportunities for the e-commerce market. In addition, a well-organized and effective supply chain and a larger retail network are among the main expansion techniques used by e-commerce firms to connect with customers.

Executive Summary

How surging online grocery shopping boosts India e-commerce market?

As their disposable incomes rise and their lifestyles get busier, people are looking more and more for customizable and convenient online platforms for food buying as opposed to walking down to the local sellers. Online food delivery was becoming more popular after the COVID-19 pandemic. Customers are turning to online meal ordering since it is convenient and safe given social distance rules. The government is promoting the development of a digital economy framework and digital literacy, therefore the Indian online grocery market is anticipated to grow. Due to their greater comfort with mobile devices, availability of high-speed internet, and logistical simplicity, consumers in Tier-I cities like Bangalore, Chennai, Mumbai, and Delhi are anticipated to drive the industry. As a result of the government's increasing opening up, supply chain and worker issues are becoming less of an issue. People opt for online grocery shopping due to factors including convenience, wise purchasing, and hygienic concerns.

Which are the key investments by the India e-commerce market players?

The main participants in the e-commerce business are concentrating on growing their service network and product portfolio. Along with helping sellers promote their products, players are focusing on strategic mergers and acquisitions, collaborations, and raising awareness among businesses through various ad campaigns. This helps sellers increase the size of their customer base in the Indian e-commerce market, giving them a competitive advantage. Additionally, strategic partners, venture capitalists, and private equity firms have made investments in Indian e-commerce companies. Smart investors may be able to see the potential for the Indian e-commerce market to offer significant returns on their investment in this business with a long-term view. For instance, India's e-commerce sector received US$ 15 billion in private equity and venture capital investments in April 2021, a 5.4 times increase from the prior year. This is the highest investment value that any Indian sector has ever attained.

Flipkart, Amazon, Indiamart, Shopclues, Snapdeal, Firstcry, Nykaa, Limeroad, eBay, and Ajio are a few of the prominent participants in the Indian e-commerce business.

What are the major driving factors for the India e-commerce market?

The push for e-government, the popularity of smartphones, rising Internet access, digital payments, favourable demographics, and legislative reforms are some of the key factors propelling the industry. The e-commerce market will expand as a result of more affordable data, rising consumption, and innovative financial products, whether it be in e-Retail, travel, consumer services, or online financial services. The growth of the e-commerce industry is being aided by government initiatives including Make in India, Digital India, Skill India, and Start-up India. Beyond tier-I cities, e-commerce has increased the first wave of metro clients in India. It is currently utilised by millions of people in tier II and tier III cities. E-commerce is regulated by a number of regulatory bodies and laws. New internet banking guidelines have been announced by the Reserve Bank of India. The IT Act was amended by the Ministry of Electronics, Information, and Technology (MeitY) to include rules for intermediaries in e-commerce.

In addition, a significant element that will support the expansion of the Indian e-commerce business in the years to come is the rising customer preference for digital payments. The fact that digital payments offer customers a consistent experience is one of its most important benefits. Online transactions are preferable because they require less cash, send information more quickly, and are simpler to use. Cash and checks are examples of traditional payment methods that introduce risk, extra processes, and physical presence into the transaction. Through digital payment, anyone can instantly send and receive money from anywhere in the world.

What are the major risks for the India e-commerce market?

The creation of more inventive company models is hampered by prescriptive regulatory frameworks built on existing business models. India's logistics and courier services required a lot of improvement. While a flawless and effective logistics service is one of the key factors in any online business' success, India needs to catch up in this area since the majority of towns and small villages are still outside of the serviceable region of many courier and logistics firms. The limited services offered by courier service companies substantially hinder eCommerce.

Which is the key application in the India e-commerce market?

Business-to-business (B2B) (B2B) E-commerce describes business-to-business exchanges. Agents, distributors, and suppliers are all viable business partners for online retailers. Electronic Data Interchange is routinely used to conduct these transactions. B2Bs typically have more stringent security requirements than B2Cs. B2B enterprises include, for instance, wholesalers and manufacturers. Businesses can use B2B e-commerce to streamline routine procedures like supplier management, inventory management, and payment processing. Through the use of commercial e-commerce platforms, companies can minimise their supplier costs by lowering the costs and cycle times associated with executing purchase orders. With this component, you can handle a lot of purchase orders for less money and in the same amount of time.

What is the regulatory landscape for the India e-commerce market?

The Food Safety & Standards Act (2006), the Drugs and Cosmetics Act of 1940, and other pertinent laws' labelling and packaging requirements must be followed and complied with by an e-commerce business. The online platform must comply with the Legal Metrology Act of 2009 and the Legal Metrology Rules of 2011 by disclosing all pertinent information about the products being offered. On the product page itself, they must include details like size, weight, and other attributes. Additionally, the Consolidated FDI Policy Circular 2015's FDI policy states that FDI is permitted in Business to Business (B2B) E-Commerce Laws up to 100% through automatic route (FDI Policy). E-commerce that is business-to-consumer (B2C) is not permitted to accept foreign direct investment (FDI).


What is the market size of e-commerce regarding value?

India e-commerce industry is expected to grow at a noteworthy CAGR of 16.8% during the forecast period. The value of the Indian e-commerce market was projected to be USD 70.5 billion in 2021 and USD 178.9 billion in 2028.

What are the major players planning for the future of the India e-commerce market?

It is envisaged that investing in downstream applications and expanding regional presence will give businesses a competitive edge. For instance, Flipkart stated in January 2022 that it would be expanding its grocery services to 1,800 Indian cities. Both the customer base and overall revenue of the business will grow as a result of this development. For instance, Flipkart said in July 2021 that it had secured $3.6 billion in fresh capital from a variety of investors, including sovereign funds, private equity, and its parent firm, Walmart.

Segmentation of India E-Commerce Market-

India E-Commerce Market – By Type

  • Home Appliances
  • Apparel, Footwear & Accessories
  • Books
  • Cosmetics
  • Groceries
  • Others

India E-Commerce Market – By Transaction

  • Business-To-Consumer
  • Business-To-Business
  • Consumer-To-Consumer
  • Others

Frequently asked questions about the India E-Commerce market

The whole supply chain for the e-commerce business has been badly damaged by the COVID-19 infection as a result of the suspension of transportation activity.

Increases in consumer disposable income, population growth, and the proliferation of smartphones are the main factors contributing to the market's expansion.

In 2021, the Indian market was dominated by the home appliances sector.

In the global market, the business-to-business sector accounted for a sizable portion.

India E-Commerce Market Scope

Report Attribute Details
Market Value in 2021 USD 70.5 billion
Market Value in 2028 USD 178.9 billion
CAGR 16.8%
Benchmarking Year 2021
Past data 2016 – 2021
Forecast period 2022 – 2028
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Published Date:  Nov 2022
Category:  IT & Telecom
Report ID:   60778
Report Format:   PDF
Pages:   130
Rating:    4.2 (60)
Delivery Time: 24 Hours to 48 Hours   
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