The global EdTech market is divided into four sections: hardware, education systems, end-users, deployment types, and regions. The on-premises category will lead the market in 2022, accounting for more than 70% of global sales. The two key user sectors are K-12 and higher education. The on-premises sector will lead the market, with North America being the dominating area.
The global EdTech industry is being driven by a number of factors, including technical advancements and a growing desire for online learning, as well as students’ use of eBooks. However, the market has substantial hurdles, including as the difficulty in evaluating the success of digital learning solutions, as well as worries about data privacy and security.
Nonetheless, the global EdTech market has considerable potential opportunities, such as increased demand for user interaction and customised learning. Furthermore, the global EdTech market is expanding, with particular growth in developing countries.
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The worldwide EdTech market has experienced consistent growth in recent years and is anticipated to do so again between 2023 and 2030 at a CAGR of 13.90%. In 2022, the market was valued at $120.9 billion, and by 2030, it is anticipated to be worth $300.67 billion.
What Are The Prmary Drivers Of The Global EdTech Market?
The global EdTech market is driven by several factors, including technological developments and a growing preference for online learning, as well as students’ use of eBooks.
What Are The Major Challenges Faced By The Global EdTech Market?
The global EdTech market also faces several challenges, including the Difficulty in quantifying the performance of digital learning solutions and Data privacy and security concerns.
What Are the Opportunities for Growth in the Global EdTech Market?
The global EdTech market offers significant growth opportunities, including increase the demand for user involvement and personalised learning.
Executive Summary
Overview of the Global EdTech Market
The EdTech market refers to the market for digital learning solutions and educational technology products and services. This encompasses a wide range of products and services aimed to improve the learning experience, such as online learning platforms, mobile learning apps, educational software, digital textbooks, and learning management systems. The EdTech industry is being driven by rising demand for digital learning solutions, as well as advancements in technology such as artificial intelligence, data analytics, and cloud computing. Trends such as personalised learning, gamification, and skills-based learning all have an impact on the industry. The EdTech business is quickly expanding, with major investment and innovation in recent years.
Market Definition
Education technology (EdTech) is a technology used to give education on a virtual level. EdTech refers to gear and software used to deliver education on a virtual level for the benefit of students and to improve their educational performance. The use of technology in learning and teaching helps students overcome barriers to acquiring a comprehensive education. Because digital information is less expensive to produce than printed content, eBooks are becoming increasingly popular among learners due to their cost efficiency, flexibility, and mobility.
Market Insights
With a CAGR of 13.90% from 2023 to 2030, the market for edtech products is projected to increase from its current value of USD 120.9 billion in 2022 to USD 300.67 billion in 2030.
The interactive projectors segment will expand at the fastest CAGR during the forecast period.
The learning management tools category will account for 40.1% of the market.
The K-12 category led the market in 2022, accounting for more than 40% of global sales.
In 2022, the on-premises segment will lead the market, accounting for more than 70% of worldwide sales.
In 2022, North America was the dominant region in the Market, contributing for more than 35% of global revenue.
Technological developments and a growing preference for online learning, as well as students’ use of eBooks are the major drivers of the market.
At the same time, the Increased cyberattacks, vulnerabilities, and ransomware targeting educational institutions, as well as Internet Divide are the main restraints.
Increase the demand for user involvement and personalised learning are the major opportunities in the market.
Segmentation by Hardware
The interactive projectors segment will expand at the fastest CAGR during the forecast period.
Interactive displays will have a significant market share in 2022.
Segmentation by Education System
The learning management tools category will account for 40.1% of the market.
Student Information and Administration System is one of the most prominent EdTech market sectors.
Demand for EdTechs is also influenced by other educational systems, such as test preparation and classroom management systems..
Segmentation by End-User
The K-12 category led the market in 2022, accounting for more than 40% of global sales.
The higher education sector is anticipated to increase significantly during the next few years.
Segmentation by Deployment Type
In 2022, the on-premises segment will lead the market, accounting for more than 70% of worldwide sales.
The cloud sector is the second-most common market need.
Segmentation by Region
In 2022, North America was the dominant region in the Market, contributing for more than 35% of global revenue.
Asia-Pacific is expected to increase at a CAGR of 18.6%.
The rest of the World, including Latin America, The Middle East, and Africa, contributes the remainder to the demand for EdTechs.
The increasing demand for EdTechs can be attributed to the technological developments and a growing preference for online learning, as well as students’ use of eBooks However, the market is restrained by increased cyberattacks, vulnerabilities, and ransomware targeting educational institutions, as well as Internet Divide
The analysis of the North American education technology market includes the United States and Canada. The dominance is due to several venture capitalist and private equity investments in the American EdTech market. Companies with significant revenue growth are expected to attract further capital and differentiate themselves from new market competitors as the sector advances.
During the projection period, Asia-Pacific is expected to increase at a CAGR of 18.6%. The Asia-Pacific education technology market analysis includes China, India, Japan, Australia, and the rest of Asia-Pacific. This growth can be ascribed to the rising use of computing and smart gadgets by the general people. Recently, developing countries such as India have experienced a surge in accessible broadband connectivity, resulting in many businesses reaching out to the populace. Users should be able to experience education and study with the help of internet connectivity as a result of this development.
Overall, the increasing demand for EdTechs can be attributed to the technological developments and a growing preference for online learning, as well as students’ use of eBooks.
Technological advancements
EdTech solutions are projected to expand in tandem with technological advancements such as loT and AI. AR and VR integration in these technologies enables for a more dynamic learning experience for students. It allows students to explore and connect with abstract subjects, enhancing their engagement.
Furthermore, the usage of block chain technology allows users to keep and protect records of students and learners, allowing educators to analyse consumption patterns of materials given and make data-driven decisions.
Additionally, advancements in connectivity infrastructure and smartphone penetration, the introduction of 5G technology, and an increase in investments by private equity and venture capital firms support the growth of the education technology industry. Students can now quickly access content and learning resources thanks to the growing use of smartphones. The rise in disposable money and strong internet penetration in both developed and developing countries has fuelled demand for mobile learning platforms.
The inclusion of new technology has caused a revolution in the education business, making it easier for individuals all over the world to read and learn, resulting in a growing reliance on gadgets such as smartphones and tablets to seek skills. The fall in internet data rates in developing countries, as well as rising consumer income and social developments, has fueled internet demand. The demand for technology-based education is predicted to skyrocket as a result of increased access to knowledge.
Growing Preference For Online Learning
Digital learning is rising because online learning platforms make it simple to comprehend in methods that are interactive, flexible, high-quality, and collaborative. Digital learning also allows consumers to attend lessons when it is most convenient for them. As a result, many schools now give online education to their students. Corporations are also adopting online training programmes to educate their employees new skills and help them improve the ones they already have.
Digital learning can also help to overcome issues with traditional teaching methods, such as the fact that pupils learn at various rates. Digital learning has been embraced by educational institutions to increase the efficiency of numerous procedures, such as student tracking, cutting operating expenses, and boosting safety and security. It also provides information resources to teachers, administrators, students, and researchers. In July 2020, the Delhi government in India, for example, released Learning via E-Resources (LEAD), a digital platform that offers teacher training information and teaching resources like as lesson plans, revitalised texts, concept videos, and worksheets.
Students Are Turning To eBooks
Since the COVID-19 outbreak, there has mostly been an increase in the adoption of e-books in the education sector. In the meantime, teachers began distributing books and reference materials online. Due to this, instead of writing down the information, students copied and pasted it to use in reports, take notes, or analyse. Additionally, some readers included annotations, allowing students to highlight specific passages in the text, make bookmarks, and use interactive dictionaries for just-in-time learning. Therefore, during the forecast period, market growth will be fueled by eBooks’ increasing versatility.
Increasing Cyberattacks, Vulnerabilities, And Ransomware On Educational Institutions
Despite the rarity of cyberattacks against ed-tech companies, a federal report found that they had a particularly negative effect on K–12 children since they simultaneously harm several kids in different school districts. As more schools than ever before use online tools as a result of COVID-19’s widespread adoption of distance learning, the independent watchdog agency the Government Accountability Office, which conducts congressional investigations, was asked to look into the security of student, teacher, and administrator data. In a recently published report, the agency looked at 99 school data breaches that occurred during the past four years and exposed the personal information of K–12 children in roughly 287 districts.
The education industry is still plagued by cyberattacks, which are getting worse. Since 2016, US schools and districts have publicly reported 855 cyber incidents, according to statistics from the K-12 Cybersecurity Resource Centre. There were 348 in 2019, more than three times as many as there were in 2018.
Schools are more susceptible to cyberattacks as a result of their greater reliance on technology for instruction, learning, and carrying out daily operations in the current remote environment. The education sector, which was the most afflicted industry, accounted for 61 percent of the almost 7.7 billionenterprise malware encounters reported in the month prior, according to Microsoft Security Intelligence. Due to these hacks, businesses must create a robust framework to safeguard educational technology, gamification, and related systems.
Internet Divide
The “digital divide” is the difference between people who have access to technology and those who do not. There are still sizable populations who do not have access to the internet or the tools needed to engage in online learning in many parts of the world. In underdeveloped nations, where access to technology is frequently restricted by issues like poverty, a lack of infrastructure, and political instability, this digital gap is particularly prominent. There are still wide differences in access to technology, even in wealthy nations, especially in rural and low-income areas.
Because it reduces the audience that could potentially employ digital learning solutions, the digital divide is a significant challenge for the EdTech business. Online education has the potential to be accessible to anybody in the world, but it is now only available to those who have the required equipment.
The EdTech market will need to figure out how to make digital learning solutions more available to a wider range of students in order to solve this obstacle. This could entail projects like giving impoverished populations access to affordable devices and the internet, creating mobile-friendly learning programmes, and working with governments and non-profit organisations to increase access to technology.
Increase The Desire For User Engagement
As the demand for user engagement grows, so do the opportunities in the edtech business. The edtech solutions are designed to be straightforward and easy to understand for kids. Learning styles are vastly different from one another. Some people learn visually, while others learn by hearing. Some people prefer to study in bite-sized chunks, while others prefer to read for hours on end. Personalisation is unsurprising as one of the most important edtech developments. Big Data, in particular, has tremendous promise.
Machine Learning may help users analyse their conduct, hobbies, and personalities, as well as discover areas for growth and provide customised education at the particular student’s speed. Including competitive or game-like aspects can enhance retention dramatically. According to a 2019 survey, 83% of pupils are motivated by gamification.
Personalised Education
An educational strategy known as personalised learning adapts the learning process to the unique needs and preferences of each learner. This can use a variety of tactics, including personalised learning plans, adaptive learning algorithms, and individualised feedback and support. By giving learners a more interesting and productive learning experience, personalised learning has the potential to completely change the way we learn and teach. Personalised learning can assist students in staying motivated, overcoming obstacles, and achieving superior learning results by adjusting the learning process to each student.
The EdTech industry is in a great position to lead the creation of personalised learning programmes. EdTech firms may develop complex personalised learning platforms that can adapt to the needs and preferences of each learner by utilising data analytics, artificial intelligence, and other cutting-edge technology.
The EdTech market has the chance to create cutting-edge solutions that can revolutionise how we learn and teach as the demand for personalised learning rises.
Competitive Landscape
Key Players
The global EdTech market is highly competitive, with the presence of several key players. Some of the major players in the market and their market share are as follows:
Alphabet Inc.
Course Hero Inc.
Coursera Inc.
Duolingo Inc.
Instructure Inc.
Kahoot! AS
Microsoft Corporation
Pearson Plc
Sorting Hat Technologies Pvt Ltd
Udemy Inc.
Huawei Investment & Holding Co Ltd.
Xiaochuanchuhai Education Technology (Beijing) Co Ltd
YiXue Squirrel AI Learning Inc
17ZUOYE Corp.
Others
These companies focus on product innovation, expanding their distribution channels, and mergers and acquisitions to stay ahead in the market.
The major players in the global EdTech market are constantly striving to stay ahead by introducing new products and innovations.
In September 2021, Microsoft announced the release of Azure Purview, a complete data governance solution. It assists organisations in properly understanding their data, regardless of whether it is housed on-premises, in multiple cloud services, or in SaaS apps.
In May 2022- Chegg, Inc., the leading student-first connected learning platform, announced the opening of the Centre for Digital Learning to support educators and drive excellence across online, in-person, and hybrid learning modalities.
Instructure Inc., the supplier of Elevate Data Sync, signed into an agreement with Google in September 2022 that bridges the integration gap for Google Classroom users with a strong and comprehensive solution.
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Technological developments and a growing preference for online learning, as well as students’ use of eBooks driving market growth
Market segmented hardware, education systems, end-users, deployment types, and regions.
The K-12 category led the market in 2022, accounting for more than 40% of global sales.
In 2022, the on-premises segment will lead the market, accounting for more than 70% of worldwide sales.
North America was the dominant region in the Market.
Asia-Pacific is expected to increase at a CAGR of 18.6%.
Future Outlook
Demand for digital learning solutions is still increasing.
A rise in the use of data analytics and artificial intelligence in education technology
A focus on solutions for personalised and adaptable learning
Global EdTech market expansion, with particular growth in developing nations
Improved cooperation between EdTech businesses, educators, and legislators
Greater emphasis on skill-based education and vocational training
Segmentation
By Hardware
Interactive Displays
Interactive Projectors
By Education System:
Learning Management System
Student Information and Administration System
Student Collaboration System
Student Response System
Test Preparation
Classroom Management System
Document Management System
Talent Management System
By End User
K-12
Higher Education
By Deployment Type
Cloud
On-Premises
By Region
North America
Canada
Mexico
Europe
Germany
France
K.
Italy
Spain
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
South-east Asia
Rest of Asia Pacific
Latin America
Brazil
Argentina
Rest of Latin America
Middle East & Africa
GCC Countries
South Africa
Rest of Middle East and Africa
1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Technology
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation
2. Executive Summary
2.1. Market Snapshot: Global Education Technology (ET) Market
2.2. Global ET Market, by Technology, 2018 (US$ Bn)
2.3. Global ET Market, by End-use, 2018 (US$ Bn)
2.4. Global ET Market, by Geography, 2018 (US$ Bn)
3. Market Dynamics
3.1. Introduction
3.1.1. Global ET Market Value, 2017-2027, (US$ Bn)
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.2. Market Restraints
3.3. Attractive Investment Proposition, by Geography, 2018
3.4. Market Positioning of Key Players, 2018
3.4.1. Major Strategies Adopted by Key Players
4. Global Education Technology (ET) Market, by Technology , 2017-2027 (US$ Bn)
4.1. Overview
4.2. Learning Management System
4.3. Computer, Tablets and Mobile Devices
4.4. E-learning
4.5. Whiteboards
4.6. Virtual Classroom
6. North America Education Technology (ET) Market Analysis, 2017-2027 (US$ Bn)
6.1. Overview
6.1.1. North America ET Market Value and Growth, 2017-2027, (US$ Bn)
6.2. North America ET Market Value, By Technology, 2017-2027 (US$ Bn)
6.2.1. Market Analysis
6.3. North America ET Market Value, By End-use, 2017-2027 (US$ Bn)
6.3.1. Market Analysis
6.4. North America ET Market Value, By Region/Country, 2017-2027 (US$ Bn)
6.4.1. Market Analysis
6.4.2. U.S.
6.4.3. Rest of North America
7. Europe Education Technology (ET) Market Analysis, 2017-2027 (US$ Bn)
7.1. Overview
7.1.1. Europe ET Market Value and Growth, 2017-2027, (US$ Bn)
7.2. Europe ET Market Value, By Technology, 2017-2027 (US$ Bn)
7.2.1. Market Analysis
7.3. Europe ET Market Value, By End-use, 2017-2027 (US$ Bn)
7.3.1. Market Analysis
7.4. Europe ET Market Value, By Region/Country, 2017-2027 (US$ Bn)
7.4.1. Market Analysis
7.4.2. U.K.
7.4.3. Germany
7.4.4. France
7.4.5. Rest of Europe
8. Asia Pacific Education Technology (ET) Market Analysis, 2017-2027 (US$ Bn)
8.1. Overview
8.1.1. Asia Pacific ET Market Value and Growth, 2017-2027, (US$ Bn)
8.2. Asia Pacific ET Market Value, By Technology, 2017-2027 (US$ Bn)
8.2.1. Market Analysis
8.3. Asia Pacific ET Market Value, By End-use, 2017-2027 (US$ Bn)
8.3.1. Market Analysis
8.4. Asia Pacific ET Market Value, By Region/Country, 2017-2027 (US$ Bn)
8.4.1. Market Analysis
8.4.2. Japan
8.4.3. China
8.4.4. India
8.4.5. Rest of Asia Pacific
9. Rest of the World Education Technology (ET) Market Analysis, 2017-2027 (US$ Bn)
9.1. Overview
9.1.1. Rest of the World ET Market Value and Growth, 2017-2027, (US$ Bn)
9.2. Rest of the World ET Market Value, By Technology, 2017-2027 (US$ Bn)
9.2.1. Market Analysis
9.3. Rest of the World ET Market Value, By End-use, 2017-2027 (US$ Bn)
9.3.1. Market Analysis
9.4. Rest of the World ET Market Value, By Region, 2017-2027 (US$ Bn)
9.4.1. Market Analysis
9.4.2. Middle East & Africa
9.4.3. Latin America
10. Company Profiles
10.1. Google LLC
10.2. Microsoft Corporation
10.3. IBM Corporation
10.4. Apple, Inc.
10.5. EdX
10.6. Coursera
10.7. HelpHub
10.8. Code Monkey
10.9. Edukart
10.10. Byju’s
10.11. Simplilearn
List of Figures
FIG. 1 Global Education Technology (ET) Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global ET Market Segmentation
FIG. 4 Global ET Market, by Technology, 2018 (US$ Bn)
FIG. 5 Global ET Market, by End-use, 2018 (US$ Bn)
FIG. 6 Global ET Market, by Geography, 2018 (US$ Bn)
FIG. 7 Attractive Investment Proposition, by Geography, 2018
FIG. 8 Global Market Positioning of Key ET Market Vendors, 2018
FIG. 9 Global ET Market, by Learning Management System, Value, 2017–2027 (US$ Bn)
FIG. 10 Global ET Market, by Computer, Tablets and Mobile Devices, Value, 2017–2027 (US$ Bn)
FIG. 11 Global ET Market, by E-learning, Value, 2017–2027 (US$ Bn)
FIG. 12 Global ET Market, by Whiteboards, Value, 2017–2027 (US$ Bn
FIG. 13 Global ET Market, by Virtual Classroom, Value, 2017–2027 (US$ Bn)
FIG. 14 Global ET Market, by Preschool, 2017–2027 (US$ Bn)
FIG. 15 Global ET Market, by Primary & Secondary, Value, 2017–2027 (US$ Bn)
FIG. 16 Global ET Market, by Higher Education, Value, 2017–2027 (US$ Bn)
FIG. 17 U.S. ET Market, 2017–2027 (US$ Bn)
FIG. 18 Canada ET Market, 2017–2027 (US$ Bn)
FIG. 19 U.K. ET Market, 2017–2027 (US$ Bn)
FIG. 20 Germany ET Market, 2017–2027 (US$ Bn)
FIG. 21 France ET Market, 2017–2027 (US$ Bn)
FIG. 22 Italy ET Market, 2017–2027 (US$ Bn)
FIG. 23 Rest of Europe ET Market, 2017–2027 (US$ Bn)
FIG. 24 Japan ET Market, 2017–2027 (US$ Bn)
FIG. 25 China ET Market, 2017–2027 (US$ Bn)
FIG. 26 India ET Market, 2017–2027 (US$ Bn)
FIG. 27 Rest of Asia Pacific ET Market, 2017–2027 (US$ Bn)
FIG. 28 Middle East & Africa ET Market, 2017–2027 (US$ Bn)
FIG. 29 Latin America ET Market, 2017–2027 (US$ Bn)
List of Tables
TABLE 1 Market Snapshot: Global Education Technology (ET) Market
TABLE 2 Global ET Market, by Technology, 2017–2027 (US$ Bn)
TABLE 3 Global ET Market, by End-use, 2017–2027 (US$ Bn)
TABLE 4 Global ET Market, by Geography, 2017–2027 (US$ Bn)
TABLE 5 North America ET Market, by Technology, 2017–2027 (US$ Bn)
TABLE 6 North America ET Market, by End-use, 2017–2027 (US$ Bn
TABLE 7 North America ET Market, by Country, 2017–2027 (US$ Bn)
TABLE 8 Europe ET Market, by Technology, 2017–2027 (US$ Bn)
TABLE 9 Europe ET Market, by End-use, 2017–2027 (US$ Bn)
TABLE 10 Europe ET Market, by Country, 2017–2027 (US$ Bn)
TABLE 11 Asia Pacific ET Market, by Country/Region, 2017–2027 (US$ Bn)
TABLE 12 Asia Pacific ET Market, by Technology, 2017–2027 (US$ Bn)
TABLE 13 Asia Pacific ET Market, by End-use, 2017–2027 (US$ Bn)
TABLE 14 Asia Pacific ET Market, by Country/Region, 2017–2027 (US$ Bn)
TABLE 15 RoW ET Market, by Technology, 2017–2027 (US$ Bn)
TABLE 16 RoW ET Market, by End-use, 2017–2027 (US$ Bn)
TABLE 17 RoW ET Market, by Country/Region, 2017–2027 (US$ Bn)
Frequently Asked Questions
What is the current size of the global EdTech market?
The global EdTech market was valued at USD 120.9 Billion in 2022.
What will be the market size for educational technology between 2023 and 2030?
The EdTech market is anticipated to reach USD 300.67 billion in 2030 and expand at a CAGR of 13.90% between 2023 and 2030.
In terms of educational systems, which market segment holds the most market share?
In 2022, the on-premises segment will lead the market, accounting for more than 70% of worldwide sales.
Which end-user segment governs the demand for EdTechs in the world?
The higher education sector is anticipated to increase significantly during the next few years.
Which segment is expected to post the highest CAGR during the forecast period?
The interactive projectors segment will expand at the fastest CAGR during the forecast period.
What region is driving the EdTech sector’s expansion?
In 2022, North America was the dominant region in the Market, contributing for more than 35% of global revenue.
Who are the major players in the global EdTech market?
The top players include Alphabet Inc.; Course Hero Inc.; Coursera Inc. Other major players include Sorting Hat Technologies Pvt Ltd, Udemy Inc. and Huawei Investment & Holding Co Ltd.
What are the major market drivers of the EdTech industry?
Technological developments and a growing preference for online learning, as well as students’ use of eBooks are the major market drivers.
What are the major market restraints of the EdTech industry?
Increased cyberattacks, vulnerabilities, and ransomware targeting educational institutions, as well as Internet Divide
What are the major market opportunities of the EdTech industry?
Increase the demand for user involvement and personalised learning are the major opportunities in the EdTech industry.
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