Exercise Resistance Bands Market By Product (Tube Resistance Bands, Strip Resistance Bands, Rope Resistance Bands, Others), By Applications (Individual Users, Gyms and Health Clubs, Others), By Distribution Channel (Online, Offline) - Growth, Share, Opportunities & Competitive Analysis, 2018 – 2026

Key Market Insights

“Emerging trends for smart exercise equipment is driving the exercise resistance bands market globally”
The global exercise resistance bands market is, expected to grow at a CAGR of 11.5% during the estimated period from 2019 to 2027, starting from US$ 290.6 Mn in 2018. 

The inclination of customers towards smart exercise equipment is one of the key factors for the growth of the market. Manufacturers are focusing on the incorporation of IoT in conventional exercise resistance bands. The incorporation of IoT aims to enhance the performance and connectivity of conventional resistance bands by equipping them with motion sensors and Bluetooth transmitters. Moreover, initiatives by various health organizations to reduce rising physical inactivity among people across the world. For instance, The World Health Organization introduced a program, The Global Action Plan on Physical Activity was launched to reduce physical inactivity 10% by 2025 to 15% by 2030. The aforementioned factors going to propel growth of the market. 

“Cost-effectiveness associated with exercise resistance bands is a key factor supporting the growth of the market” 

Resistance bands are inexpensive in nature, thereby customers tend to purchase it more in comparison with bulky gym equipment. Resistance bands are available at multiple resistance level such as high, medium and heavy. Moreover, the portability accomplices with resistance bands is another factor driving the market growth. Additionally, increasing trend for home fitness globally is also considered for the growth of the exercise resistance bands market. 

“Expanding Health Awareness globally adds to market growth” 

Consumers nowadays are becoming more health-conscious due to increasing obesity among the population. For instance, according to the report “the State of Obesity” by Trust for America’s Health around 100 million people in America suffer from obesity. The report also suggests, in 2015-2016, 93.3 million adults and 13.7 million children in the U.S. had obesity. The aforesaid reason is one of the key factors supporting the growth of the market. 

Market Synopsis 

Exercise Resistance Bands Market

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Application Analysis

“Convince of using resistance bands is major factor supporting market growth” 

The application segment is further classified into individual user, gyms and health clubs others. Individual user segment holds the major share for exercise resistance bands market in 2018. The dominance is supported by reasons such as exercise resistance bands are easy to carry. Consumers prefer exercise resistance bands due to its portability. Consumers can travel with resistance bands and can use them whenever they want.

Individual consumers are more inclined towards using exercise resistance bands as they require very less or no space for storing or keeping them. In Addition, low price associated with exercise resistance bands is major factor for the dominance of individual segment. 

“Multiple fitness usage of exercise resistance bands will drive the market among individuals” 

The main benefit of using exercise resistance bands is, a single band can be used for various exercises. Consumers can use same band for upper as well as lower body workouts. Moreover, exercise resistance bands can be used for treating injuries and chronic diseases, is the key factor for the growth of the market.

Exercise Resistance Bands Market

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Regional Analysis 

“Trends for Home-Fitness drives the growth of market” 

In 2018, North America dominated the exercise resistance bands market, increase awareness of the people towards living a healthy and fit lifestyle is increasing the growth for exercise resistance bands market. Additionally trend for smart fitness equipment is increasing the demand for smart exercise resistance bands in North America. As people in North America are early adopters of new and improved technology. 

According to research study, flourishing trends for home-fitness classes is also booming the demand for exercise resistance bands market. The studies also suggests that men in North America are more inclined towards working out at home thereby, likely to purchase at home-fitness equipment.  Moreover, increasing demand from women including young mothers, who prefers the convenient living room workouts is also a major factor for the dominance of exercise resistance bands in North America region. 

Exercise Resistance Bands Market

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List of Companies Covered:

  • Wacces Store.
  • TheraBand
  • Reehut
  • Xtremebands
  • Bodylastics USA Inc.
  • Fitness Anywhere LLC
  • Reebok
  • 4D Rubber Company       
  • Rogue Fitness
  • Black Mountain Products, Inc.
  • Perform Better
  • SPRI
  • RIMSports
  • WODFitter 

Exercise Resistance Bands Market

Key Industry Developments: 

  • In October 2017, Xiaomi launched a smart elastic band. The Xiaomi’s “Move it” band are available in various lengths, size and strengths. The Move it bands can be used as different fitness tools such as, abdominal wheel, push-up rope-weights and others. The Move it bands contains 3 sensors each of them detects different things such as posture, elastic tension. 
  • In October 2016, Les Mills launched a new Smartband. The Smartband includes nylon webbing that moves smoothly through the spine and eliminates rolling and anchoring issues.

Historical & Forecast Period 

This study report represents analysis for each segment from 2017 to 2027 considering 2018 to be the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period from 2019 to 2027

Market Segmentation 


Research Period  2017-2027
Base Year 2018
Forecast Period  2019-2027
Historical Year  2017
Unit  USD Million

 Product Type (2017–2027; US$ Mn)
 • Tube Resistance Bands
 • Strip Resistance Bands
 • Rope Resistance Bands
 • Others (Loop Resistance bands, etc.)

 Applications (2017–2027; US$ Mn)
 • Individual Users
 • Gyms and Health Clubs
 • Others

 Distribution Channel (2017–2027; US$ Mn)
 • Online
 • Offline
    o Supermarkets and Hypermarkets
    o Brand Outlets
    o Other Retail Stores

 Geography Segment (2017–2027; US$ Mn)
 • North America (U.S. and Canada)
 • Europe (U.K., Germany, Spain, Italy, and Rest of Europe)
 • Asia Pacific (Japan, China, India, and Rest of Asia Pacific)
 • Rest of World (Middle East & Africa (MEA), Latin America)

The current report also comprehends qualitative and qualitative market valuation factors such as key market drivers, market trends, restraints and opportunities that give a better market understanding of the overall exercise resistance bands market. Additionally, the global report also comprises graphical representation of competitive landscape based on their market initiatives and strategies, product portfolio and business strengths. 

Key questions answered in this report 

  • What are the current market trends and dynamics in the exercise resistance bands market and valuable opportunities for emerging players?
  • Which segment accounts for the fastest CAGR during the forecast period?
  • Which product type segment holds a larger market share and why?
  • Are low and middle-income economies investing in the exercise resistance bands market?
  • What is the market trend and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
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Executive Summary - Brief Global Market Size - Current & Forecast
Regional Market Size - North America
Country Market Size - US
Company Profile – 1
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Published Date:  Jan 2020
Category:  Consumer Goods
Report ID:   60151
Report Format:   PDF
Pages:   120
Rating:    4.4 (56)
Delivery Time: 24 Hours to 48 Hours   
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