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Germany Gift Card Market By Type (Closed-loop Card, Open Loop, E-Gifting, Others Gift Card); By Price Range (High [above 400 US dollars], Medium [200-400 US$], Low [0-200 US$]); By End-User (Business, Individuals); By Generation (Generation X, Millennial, Generation Z, Others); By Distribution Channel (Restaurants, Discount Stores, Supermarkets/Hypermarkets, Coffee Shops, Others) – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

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Published: | Report ID: 33999 | Report Format : PDF
REPORT ATTRIBUTE DETAILS
Historical Period  2019-2022
Base Year  2023
Forecast Period  2024-2032
Germany Gift Card Market Size 2023  USD 66,394.51 million
Germany Gift Card Market, CAGR  11.15%
Germany Gift Card Market Size 2032  USD 171,916.43 million

Market Overview

The Germany Gift Cards Market is projected to experience substantial growth, with the market value expected to surge from USD 66,394.51 million in 2023 to reach USD 171,916.43 million by 2032, reflecting a remarkable CAGR of 11.15%. Several factors contribute to the growth of the Germany gift card market. The rising consumer preference for digital and contactless transactions has significantly propelled the adoption of digital gift cards. The convenience of instant delivery and redemption through mobile apps or online platforms positions digital gift cards as a preferred choice for both consumers and retailers. Additionally, the demand for personalized and experiential gifting options has fueled the popularity of gift cards, aligning with changing consumer behavior that emphasizes memorable experiences over material possessions.

The corporate sector plays a pivotal role in driving the gift card market, with businesses utilizing gift cards for employee rewards, customer incentives, and promotional activities. The versatility of gift cards makes them an attractive option for corporate gifting, offering recipients the freedom to select items or services aligned with their individual tastes.

Technological advancements have significantly influenced the Germany gift card market. The integration of innovative features, such as augmented reality and personalized messaging, enhances the overall gifting experience. Blockchain technology is being explored to enhance the security and transparency of gift card transactions, addressing concerns related to fraud and unauthorized use. Mobile wallet integration has emerged as a key trend, allowing consumers to store and manage their gift cards conveniently within a digital wallet, enhancing the user experience and facilitating seamless transactions.

While on a growth trajectory, the Germany gift card market faces challenges, notably the potential for fraud and unauthorized use. In response, industry stakeholders are investing in advanced security measures, including biometric authentication and blockchain technology, to mitigate these risks. Opportunities lie in the customization of gift cards and the expansion of partnerships between gift card issuers and retailers. Tailoring gift card designs to specific occasions or themes enhances their appeal, while collaborations with diverse retail establishments broaden the usability and attractiveness of gift cards to a wider audience.

Looking ahead, the Germany Gift Cards Market is poised for substantial expansion, with a projected market value of USD 171,916.43 million by 2032, representing an impressive compound annual growth rate (CAGR) of 11.15%. This growth is anticipated to be fueled by continued digitalization, the demand for personalized gifting options, and the innovative integration of technology within the gift card ecosystem. As the market continues to evolve, it presents opportunities for stakeholders to capitalize on the growing demand for convenient, personalized, and experiential gifting solutions.

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Segmentation Analysis

By Type:

  1. Closed-loop Card: Closed-loop gift cards, specific to individual retailers, represent a substantial segment within the Germany Gift Cards Market. These cards offer consumers the convenience of redeeming their value exclusively at the issuing retailer, fostering customer loyalty and driving sales for the specific brand.
  2. Open Loop: The open-loop gift card segment enables consumers to use the card across a broader network of merchants. This flexibility appeals to individuals seeking versatility in their gifting options, as these cards are not limited to a single retailer, providing a more expansive and adaptable choice.
  3. E-Gifting: The advent of digitalization has propelled the popularity of e-gifting in the Germany gift card market. E-gift cards offer the convenience of instant delivery and redemption through mobile apps or online platforms, aligning with the growing consumer preference for digital and contactless transactions.
  4. Others Gift Card: This segment encompasses various specialized or niche gift cards that may not fit into the conventional closed or open-loop categories. These could include themed gift cards, special event cards, or those tailored to specific industries, contributing to the market’s diversity.

By Price Range:

  1. High (above 400 US$): The high-end gift card segment, catering to values above $400, targets consumers seeking premium gifting options. These cards may offer more extravagant experiences or luxury products, making them an ideal choice for special occasions and corporate gifting at a higher value.
  2. Medium (200–400 US dollars): Positioned in the mid-range, these gift cards offer a balance between affordability and value. They cater to a broad consumer base seeking quality gifts without reaching the premium price points, making them popular for various occasions and individual gifting.
  3. Low (0–200 US$): The low-price range segment captures the mass market, providing accessible and budget-friendly gift card options. These cards appeal to a wide audience, offering flexibility in gifting without imposing a significant financial burden on consumers.

By End-User:

  1. Business: The business segment involves the corporate use of gift cards for employee rewards, customer incentives, and promotional activities. The versatility of gift cards makes them a strategic choice for businesses aiming to provide customizable and appreciated gifts.
  2. Individuals: Targeting individual consumers, this segment caters to personal gifting occasions. Whether for birthdays, holidays, or other celebrations, gift cards provide a convenient and thoughtful way for individuals to express their sentiments.

By Generation:

  1. Generation X: This segment addresses the preferences and behaviors of Generation X, providing insights into the gifting choices of this demographic group.
  2. Millennial: Millennials represent a significant market segment, and understanding their preferences is crucial. Gift cards tailored to the Millennial generation may focus on experiences, digital platforms, or eco-friendly options.
  3. Generation Z: With distinct characteristics, Generation Z has its own preferences in gifting. Understanding and catering to this segment can influence market dynamics significantly.
  4. Others: This category encompasses additional demographic groups with unique characteristics that may influence their gift card preferences.

By Distribution Channel:

  1. Restaurants: Gift cards distributed through restaurants offer a unique gifting experience, combining the joy of a meal with the convenience of a prepaid card.
  2. Discount Stores: Discount stores serve as a popular distribution channel for gift cards, providing accessibility and affordability for a wide range of consumers.
  3. Supermarkets and hypermarkets: These retail giants serve as convenient outlets for purchasing gift cards, attracting a diverse customer base seeking one-stop shopping solutions.
  4. Coffee Shops: Coffee shops provide a niche distribution channel, offering consumers the opportunity to pair their favorite beverages with a thoughtful gift card.
  5. Others: This category encompasses various additional distribution channels that contribute to the widespread availability and accessibility of gift cards on the market.

Segments:

By Type:

  • Closed-loop Card
  • Open Loop
  • E-Gifting
  • Others Gift Card

By Price Range

  • High (above 400 US dollars)
  • Medium (200-400 US$)
  • Low (0-200 US$)

By End-User

  • Business
  • Individuals

By Generation

  • Generation X
  • Millennial
  • Generation Z
  • Others

By Distribution Channel

  • Restaurants
  • Discount Stores
  • Supermarkets/Hypermarkets
  • Coffee Shops
  • Others

Market Drivers

Rising e-commerce and digitalization:

The surge in e-commerce platforms has significantly influenced the adoption of digital gift cards, providing a secure and convenient avenue for online gifting. The seamless integration of digital gift cards into e-commerce systems offers consumers a hassle-free experience, emphasizing the ease and security of online transactions. Online platforms have transformed the landscape of gift card accessibility. With a vast array of options from diverse retailers and brands, digital gift cards are now accessible to a broader audience than ever before. The virtual shelves of e-commerce websites present a comprehensive selection, surpassing the limitations of traditional brick-and-mortar stores.

Growing Preference for Digital Gifting:

Digital gift cards cater to the modern consumer’s need for efficiency and speed. Instant delivery and redemption options make them an attractive alternative to traditional physical gifts, aligning with the fast-paced nature of contemporary lifestyles. In response to increasing environmental awareness, digital gift cards contribute to sustainability by minimizing paper waste and reducing the carbon footprint associated with traditional physical cards. This eco-friendly aspect resonates with consumers seeking more sustainable gifting options.

Personalization and Customization Options:

The evolving landscape of gift cards includes enhanced personalization features. Many retailers and platforms now offer customization options for both digital and physical gift cards, empowering consumers to add personal touches such as custom designs, heartfelt messages, and specific denominations. Personalization elevates the overall gifting experience for both givers and recipients. The ability to tailor gift cards according to individual preferences not only adds a unique touch but also transforms the act of gifting into a more thoughtful and meaningful gesture.

Marketing and promotional strategies:

Retailers and brands leverage targeted marketing campaigns to highlight the benefits of using gift cards, emphasizing attributes like convenience, flexibility, and a diverse selection. Strategic communication effectively positions gift cards as desirable and practical gifting solutions. To stimulate market growth, businesses strategically implement seasonal promotions and special offers on gift cards during holidays and other significant events. These promotional initiatives create incentives for consumers to engage with and purchase gift cards during key periods.

Growing Adoption by Businesses:

Businesses recognize the value of gift cards within employee incentive programs, using them to reward and appreciate staff. The flexibility of gift cards allows employees to choose rewards that align with their preferences, contributing to a positive workplace culture. Integrated into customer loyalty programs, gift cards become powerful tools for incentivizing repeat purchases and fostering customer engagement. Businesses strategically utilize gift cards to build brand loyalty and enhance the overall customer experience. Beyond individual gifting, businesses leverage gift cards as versatile marketing tools. Whether through promotional campaigns or marketing initiatives, gift cards serve as effective instruments for attracting new customers, boosting brand awareness, and reinforcing a positive brand image.

Government Initiatives and Regulatory Framework:

Government initiatives aimed at promoting cashless transactions indirectly benefit the use of digital gift cards as alternatives to cash for gifting. This alignment with broader cashless trends enhances the overall appeal and acceptance of digital gift cards. Clear and transparent regulations surrounding gift cards, including guidelines on fees, expiration, and redemption processes, foster consumer trust. A well-defined regulatory framework contributes to increased confidence in adopting gift cards, supporting their wider adoption in the market.

Market Trends

Digitalization and Evolving Formats:

Digital gift cards are gaining prominence, fueled by their convenience, security features, and environmental benefits, gradually overshadowing traditional plastic cards. Integration with popular mobile wallets like Apple Pay, Google Pay, and bank-specific wallets facilitates easy storage, carrying, and redemption of gift cards, enhancing accessibility and convenience. Block chain technology is being explored to boost security and transparency in gift card transactions, while near-field communication (NFC) is considered for tap-and-pay functionalities, showcasing the industry’s embrace of cutting-edge technologies.

Personalization and experience-focused gifting:

Gift cards now offer a range of personalization options, including custom messages, designs, and even video greetings, catering to individual preferences and elevating the overall gifting experience.

There is a growing trend towards experience-based gifts, leading to the rise of gift cards for various activities like travel, dining, wellness, and entertainment, providing recipients with memorable and unique experiences. The emergence of gift cards for curated subscription boxes reflects a shift towards ongoing gifting options, meeting the demand of consumers seeking a continuous stream of unique and personalized gifts.

Omnichannel Distribution and Accessibility:

Consumers now have the flexibility to purchase gift cards through various channels, such as online platforms, physical stores, mobile apps, and even social media, providing unparalleled accessibility and convenience. Collaborations between gift card platforms, retailers, and loyalty programs are expanding distribution channels, reaching a wider audience, and enhancing the overall accessibility of gift cards. Gift cards are increasingly integrated into social media platforms, facilitating easy sharing and gifting among social connections, further amplifying their reach and convenience.

Sustainability and Environmental Concerns:

A growing demand for sustainable gift card options, including digital formats and cards made from recycled materials, showcases a heightened awareness and commitment to minimizing environmental impact. Consumers are increasingly interested in understanding the environmental and social impact of gift cards, prompting companies to adopt more sustainable practices throughout the supply chain, reflecting a commitment to transparency.

Evolving Regulatory Landscape and Consumer Protection:

Regulatory bodies are continuously adapting regulations to ensure transparency in fees, expiry dates, and redemption processes, safeguarding consumer interests, and promoting fair practices in the industry. Advancements in technology and security features are actively addressing concerns related to fraud associated with gift cards, contributing to enhanced consumer trust and confidence in the overall reliability of gift card transactions.

Market Restraints and Challenges

Competition and market saturation:

The market faces intensifying competition as an extensive array of gift cards floods the landscape, originating from diverse retailers, brands, and platforms. This saturation poses a significant challenge for certain players striving to differentiate themselves in this crowded market. Intense competition often triggers price wars, exerting considerable pressure on profit margins for both retailers and gift card providers. The resulting pricing pressures pose a notable challenge, impacting the financial viability of businesses within the sector.

Consumer Perception and Limited Awareness:

Some consumers still perceive gift cards as impersonal or lacking the thoughtfulness associated with traditional physical gifts. Overcoming this perception barrier remains a challenge for the industry, necessitating strategic efforts to enhance the perceived value of gift cards. A challenge arises from consumers not being fully aware of the diverse range of available gift cards, particularly those catering to specific categories or unique experiences. Addressing this limited awareness is crucial for expanding market reach and engagement.

Regulatory Hurdles and Complexities:

The complex regulatory landscape surrounding gift cards, encompassing data privacy regulations and consumer protection laws, presents a significant challenge for businesses. Navigating these intricate regulatory frameworks requires substantial effort and resources. Complying with diverse regulations incurs considerable costs and administrative burdens for businesses. These challenges impact profitability and agility, necessitating ongoing efforts to manage and navigate regulatory requirements.

Technological Challenges and Security Concerns:

Ensuring the security of personal data and preventing fraudulent activities associated with digital gift cards is a critical challenge. Businesses must continuously address data security vulnerabilities to build and maintain consumer trust in the safety of digital transactions. Building and maintaining a robust technological infrastructure to support secure and efficient digital gift card transactions poses challenges for some industry players. Investing in technology is essential to meet the evolving demands of the digital gift card market.

Evolving Consumer Preferences and Shifting Demographics:

The aging population in Germany may still harbor stronger preferences for traditional physical gifts, impacting the market growth of digital alternatives. Adapting to changing gift-giving traditions is crucial for companies seeking to cater to diverse consumer demographics. Consumer preferences are shifting towards more personalized and experiential gifting options. Meeting this demand requires companies to adapt their offerings and marketing strategies to align with the evolving expectations of the modern consumer.

Limited Interoperability and Redemption Challenges:

Not all retailers and service providers universally accept all types of gift cards, leading to limited usability. This lack of interoperability poses a challenge, hindering the seamless integration of gift cards across various consumer touch points. Inconsistencies in redemption processes, varying depending on the issuer and retailer, create confusion and inconvenience for consumers. Addressing these challenges is imperative to streamline the redemption experience and enhance overall customer satisfaction.

Key Players

  • Amazon.com, Inc
  • Apple Inc.
  • Best Buy Co., Inc
  • Blackhawk Network Holdings, Inc.
  • Global Payments Direct, Inc.
  • First Data Corporation
  • InComm Payments™
  • NGC US, LLC.
  • Starbucks Corporation
  • Target Corporation

Recent Developments

In 2023, Fiserv demonstrated its commitment to enhancing consumer accessibility with a significant expansion of its Carat platform. This expansion involved strategic integration with various retailers and brands, thereby offering consumers a more extensive and diverse selection of gift cards—all accessible from a single, unified platform. The move by Fiserv aligns with the evolving landscape of gift card offerings, catering to the preferences and convenience of modern consumers.

In 2023, Visa unveiled its innovative “Visa B2B Connect” platform, ushering in a new era of efficiency for business-to-business gift card transactions. This cutting-edge platform is designed to streamline and expedite the process, providing a seamless experience for businesses engaged in the exchange of gift cards.

Regional Analysis

In Germany, the gift card market reflects the country’s diverse regional economies and cultures. North Rhine-Westphalia leads with a 22% share, driven by its major cities and affluent consumers, with retailers like Kaufhof, MediaMarkt, and Saturn offering a variety of gift cards. Bavaria, with a 20% share, capitalizes on its manufacturing and cultural attractions, promoting gift cards in cities like Munich and through its vibrant tourism sector. Baden-Württemberg, contributing 18%, sees a blend of automotive excellence and cultural richness fueling gift card adoption among affluent consumers. Lower Saxony and Bremen, holding a 12% share, benefit from diverse industries and natural beauty, supporting steady gift card demand. The eastern states, collectively accounting for 28%, are led by Berlin’s cultural scene, with retailers across these regions leveraging local attractions to enhance gift card appeal. Overall, Germany’s gift card market is buoyed by strategic retailer offerings and regional characteristics, making gift cards a popular and versatile gifting option across the nation

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Future Outlook

  1. The Germany gift card market is set to witness a continued shift towards digital formats, driven by their convenience and environmental advantages.
  2. Emerging technologies like blockchain and NFC will play a pivotal role in enhancing the security and functionality of gift card transactions.
  3. Personalization features will take center stage, allowing for custom messages, designs, and video greetings, making gift cards more meaningful.
  4. Experiential gift cards will gain popularity, aligning with the growing trend of consumers valuing experiences over material possessions.
  5. Eco-friendly options, including digital formats and recycled materials, will become more prevalent in response to heightened environmental consciousness.
  6. The market will embrace omnichannel accessibility, providing consumers with seamless purchasing options through various channels and social media integration.
  7. Regulatory frameworks will evolve to address complexities, ensuring compliance with data privacy regulations and consumer protection laws.
  8. Continuous technological advancements will be prioritized to address security concerns, including robust measures to prevent fraudulent activities associated with digital gift cards.
  9. Companies will dynamically respond to shifting demographics, tailoring offerings to meet the preferences of diverse age groups, especially the aging population.
  10. Efforts will be directed towards enhancing usability and interoperability, allowing gift cards to be widely accepted across different retailers, and streamlining redemption processes for consumer convenience.

Table of Content

Chapter No. 1 :………. Introduction.. 16

1.1.      Report Description. 16

1.1.1.     Purpose of the Report 16

1.1.2.     USP & Key Offerings. 16

1.2.      Key Benefits for Stakeholders. 16

1.3.      Target Audience. 17

1.4.      Report Scope  18

Chapter No. 2 :………. Executive Summary. 19

2.1.      Gift Cards Market Snapshot 19

2.2.      Germany Gift Cards Market, 2018 – 2032 (USD Billion) 20

Chapter No. 3 :………. Gift Cards Market – Industry Analysis. 21

3.1.      Introduction   21

3.2.      Market Drivers  22

3.2.1.     Enhanced Sales for Retailers and Convenience to Buyers. 22

3.2.2.     Steadily Rising Foodservice Sector Worldwide. 23

3.2.3.     Consistently Growing Retail Industry Worldwide. 23

3.3.      Market Restraints. 24

3.3.1.     Growing instances of gift card hacking by the fraudsters. 24

3.3.2.     Economic Uncertainty. 24

3.4.      Market Opportunities. 26

3.4.1.     Rise of Digital Gift Cards. 26

3.4.2.     Use of Packaged Gift Cards. 26

3.5.      Buying Criteria  27

Chapter No. 4 :………. Competitive Landscape Analysis. 28

4.1.      Company Market Share Analysis – 2023. 28

4.1.1.     Germany Gift Cards Market: Company Market Share, by Revenue, 2023  28

4.1.      Germany Gift Cards Market Company Revenue Market Share, 2023. 29

4.2.      Germany Gift Cards Market Retailers Revenue Market Share, 2023. 30

4.3.      Strategic Developments. 32

4.3.1.     Acquisitions & Mergers, Partnerships and New Product Launch. 32

4.4.      Key Players Product Matrix. 34

Chapter No. 5 :………. PESTEL & Adjacent Market Analysis. 37

5.1.      PESTEL  37

5.1.1.     Political Factors. 37

5.1.2.     Economic Factors. 37

5.1.3.     Social Factors. 37

5.1.4.     Technological Factors. 37

5.1.5.     Environmental Factors. 38

5.1.6.     Legal Factors. 38

5.2.      Adjacent Market Analysis. 38

Chapter No. 6 :………. Gift Cards Market – By Type Segment Analysis. 41

6.1.      Gift Cards Market Overview, by Type Segment 41

6.1.1.     Gift Cards Market Revenue Share, By Type, 2023 & 2032. 41

6.1.2.     Gift Cards Market Attractiveness Analysis, By Type. 43

6.1.3.     Incremental Revenue Growth Opportunity, by Type, 2024 – 2032. 43

6.1.4.     Gift Cards Market Revenue, By Type, 2018, 2023, 2027 & 2032. 44

6.2.      Closed-loop Card. 45

6.3.      Open Loop   46

6.4.      E-Gifting  47

6.5.      Others Gift Card. 48

Chapter No. 7 :………. Gift Cards Market – By Price Range Segment Analysis. 49

7.1.      Gift Cards Market Overview, by Price Range Segment 49

7.1.1.     Gift Cards Market Revenue Share, By Price Range, 2023 & 2032. 49

7.1.2.     Gift Cards Market Attractiveness Analysis, By Price Range. 50

7.1.3.     Incremental Revenue Growth Opportunity, by Price Range, 2024 – 2032  50

7.1.4.     Gift Cards Market Revenue, By Price Range, 2018, 2023, 2027 & 2032  51

7.2.      High (Above 400 US$) 52

7.3.      Medium (200-400 US$) 53

7.4.      Low (0-200 US$) 54

Chapter No. 8 :………. Gift Cards Market – By End-user Segment Analysis. 55

8.1.      Gift Cards Market Overview, by End-user Segment 55

8.1.1.     Gift Cards Market Revenue Share, By End-user, 2023 & 2032. 55

8.1.2.     Gift Cards Market Attractiveness Analysis, By End-user 56

8.1.3.     Incremental Revenue Growth Opportunity, by End-user, 2024 – 2032  56

8.1.4.     Gift Cards Market Revenue, By End-user, 2018, 2023, 2027 & 2032. 57

8.2.      Business  58

8.3.      Individuals  59

Chapter No. 9 :………. Gift Cards Market – By Generation Segment Analysis. 60

9.1.      Gift Cards Market Overview, by Generation Segment 60

9.1.1.     Gift Cards Market Revenue Share, By Generation, 2023 & 2032. 60

9.1.2.     Gift Cards Market Attractiveness Analysis, By Generation. 61

9.1.3.     Incremental Revenue Growth Opportunity, by Generation, 2024 – 2032  61

9.1.4.     Gift Cards Market Revenue, By Generation, 2018, 2023, 2027 & 2032  62

9.2.      Generation X   63

9.3.      Millennial 64

9.4.      Generation Z  65

9.5.      Others  66

Chapter No. 10 :…….. Gift Cards Market – By Distribution Channel Segment Analysis. 67

10.1.    Gift Cards Market Overview, by Distribution Channel Segment 67

10.1.1.  Gift Cards Market Revenue Share, By Distribution Channel, 2023 & 2032  67

10.1.2.  Gift Cards Market Attractiveness Analysis, By Distribution Channel 68

10.1.3.  Incremental Revenue Growth Opportunity, by Distribution Channel, 2024 – 2032. 68

10.1.4.  Gift Cards Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032. 69

10.2.    Restaurants  70

10.3.    Discount Stores  71

10.4.    Supermarkets/Hypermarkets. 72

10.5.    Coffee Shops  73

10.6.    Others  74

Chapter No. 11 :…….. Gift Cards Market – By Distribution Channel Segment Analysis. 75

11.1.    Gift Cards Market, by Retailers, 2018 – 2023 (USD Bn) 75

11.1.    Gift Cards Market Share, by Retailers, 2018 – 2023 %.. 77

Chapter No. 12 :…….. Company Profiles. 79

12.1.    Amazon.com, Inc. 79

12.1.1.  Company Overview.. 79

12.1.2.  Product Portfolio. 80

12.1.3.  Financial Overview.. 80

12.2.    Apple Inc. 81

12.2.1.  Company Overview.. 81

12.2.2.  Product Portfolio. 82

12.2.3.  Financial Overview.. 82

12.3.    Best Buy Co., Inc. 83

12.3.1.  Company Overview.. 83

12.3.2.  Product Portfolio. 84

12.3.3.  Financial Overview.. 85

12.4.    Blackhawk Network Holdings, Inc. 86

12.4.1.  Company Overview.. 86

12.4.2.  Product Portfolio. 87

12.4.3.  Financial Overview.. 87

12.5.    Global Payments Direct, Inc. 88

12.5.1.  Company Overview.. 88

12.5.2.  Product Portfolio. 89

12.5.3.  Financial Overview.. 89

12.6.    First Data Corporation. 90

12.6.1.  Company Overview.. 90

12.6.2.  Product Portfolio. 91

12.6.3.  Financial Overview.. 91

12.7.    InComm Payments™.. 92

12.7.1.  Company Overview.. 92

12.7.2.  Product Portfolio. 93

12.7.3.  Financial Overview.. 94

12.8.    NGC US, LLC. 95

12.8.1.  Company Overview.. 95

12.8.2.  Product Portfolio. 96

12.8.3.  Financial Overview.. 96

12.9.    Starbucks Corporation. 97

12.9.1.  Company Overview.. 97

12.9.2.  Product Portfolio. 98

12.9.3.  Financial Overview.. 98

12.10.  Target Corporation. 99

12.10.1.             Company Overview.. 99

12.10.2.             Product Portfolio. 100

12.10.3.             Financial Overview.. 100

Chapter No. 13 :…….. Research Methodology. 101

13.1.    Research Methodology. 101

13.2.    Phase I – Secondary Research. 102

13.3.    Phase II – Data Modeling. 102

13.3.1.  Company Share Analysis Model 103

13.3.2.  Revenue Based Modeling. 103

13.4.    Phase III – Primary Research. 104

13.5.    Research Limitations. 105

13.5.1.  Assumptions. 105

 

List of Figures

FIG NO. 1………. Germany Gift Cards Market Revenue, 2018 – 2032 (USD Billion) 20

FIG NO. 2………. Company Share Analysis, 2023. 28

FIG NO. 3………. Gift Cards Market – Company Revenue Market Share, 2023. 29

FIG NO. 4………. Gift Cards Market – Retailers Revenue Market Share, 2023. 30

FIG NO. 5………. Gift Cards Market Revenue Share, By Type, 2023 & 2032. 41

FIG NO. 6………. Market Attractiveness Analysis, By Type. 43

FIG NO. 7………. Incremental Revenue Growth Opportunity by Type, 2024 – 2032. 43

FIG NO. 8………. Gift Cards Market Revenue, By Type, 2018, 2023, 2027 & 2032. 44

FIG NO. 9………. Germany Closed-loop Card, Revenue (USD Billion) 2018 – 2032. 45

FIG NO. 10……… Germany Open Loop Card, Revenue (USD Billion) 2018 – 2032. 46

FIG NO. 11……… Germany E-Gifting Card, Revenue (USD Billion) 2018 – 2032. 47

FIG NO. 12……… Germany Other Gift Cards Market, Revenue (USD Billion) 2018 – 2032. 48

FIG NO. 13……… Gift Cards Market Revenue Share, By Price Range, 2023 & 2032. 49

FIG NO. 14……… Market Attractiveness Analysis, By Price Range. 50

FIG NO. 15……… Incremental Revenue Growth Opportunity by Price Range, 2024 – 2032. 50

FIG NO. 16……… Gift Cards Market Revenue, By Price Range, 2018, 2023, 2027 & 2032. 51

FIG NO. 17……… Germany Gift Cards Market for High (Above 400 US$), Revenue (USD Billion) 2018 – 2032. 52

FIG NO. 18……… Germany Gift Cards Market for Medium (200-400 US$), Revenue (USD Billion) 2018 – 2032. 53

FIG NO. 19……… Germany Gift Cards Market for Low (0-200 US$), Revenue (USD Billion) 2018 – 2032. 54

FIG NO. 20……… Gift Cards Market Revenue Share, By End-user, 2023 & 2032. 55

FIG NO. 21……… Market Attractiveness Analysis, By End-user. 56

FIG NO. 22……… Incremental Revenue Growth Opportunity by End-user, 2024 – 2032. 56

FIG NO. 23……… Gift Cards Market Revenue, By End-user, 2018, 2023, 2027 & 2032. 57

FIG NO. 24……… Germany Gift Cards Market for Business, Revenue (USD Billion) 2018 – 2032. 58

FIG NO. 25……… Germany Gift Cards Market for Individuals, Revenue (USD Billion) 2018 – 2032. 59

FIG NO. 26……… Gift Cards Market Revenue Share, By Generation, 2023 & 2032. 60

FIG NO. 27……… Market Attractiveness Analysis, By Generation. 61

FIG NO. 28……… Incremental Revenue Growth Opportunity by Generation, 2024 – 2032. 61

FIG NO. 29……… Gift Cards Market Revenue, By Generation, 2018, 2023, 2027 & 2032. 62

FIG NO. 30……… Germany Gift Cards Market for Generation X, Revenue (USD Billion) 2018 – 2032. 63

FIG NO. 31……… Germany Gift Cards Market for Millennial, Revenue (USD Billion) 2018 – 2032. 64

FIG NO. 32……… Germany Gift Cards Market for Generation Z , Revenue (USD Billion) 2018 – 2032. 65

FIG NO. 33……… Germany Gift Cards Market for Others, Revenue (USD Billion) 2018 – 2032. 66

FIG NO. 34……… Gift Cards Market Revenue Share, By Distribution Channel, 2023 & 2032. 67

FIG NO. 35……… Market Attractiveness Analysis, By Distribution Channel 68

FIG NO. 36……… Incremental Revenue Growth Opportunity by Distribution Channel, 2024 – 2032. 68

FIG NO. 37……… Gift Cards Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032. 69

FIG NO. 38……… Germany Gift Cards Market for Restaurants, Revenue (USD Billion) 2018 – 2032. 70

FIG NO. 39……… Germany Gift Cards Market for Discount Stores, Revenue (USD Billion) 2018 – 2032. 71

FIG NO. 40……… Germany Gift Cards Market for Supermarkets/Hypermarkets, Revenue (USD Billion) 2018 – 2032. 72

FIG NO. 41……… Germany Gift Cards Market for Coffee Shops , Revenue (USD Billion) 2018 – 2032. 73

FIG NO. 42……… Germany Gift Cards Market for Others, Revenue (USD Billion) 2018 – 2032. 74

FIG NO. 43……… Research Methodology – Detailed View.. 101

FIG NO. 44……… Research Methodology. 102

 

List of Tables

TABLE NO. 1. :…. Germany Gift Cards Market: Snapshot 19

TABLE NO. 2. :…. Drivers for the Gift Cards Market: Impact Analysis. 22

TABLE NO. 3. :…. Restraints for the Gift Cards Market: Impact Analysis. 24

Frequently Asked Questions:

What is the current state of the Germany gift card market?

The Germany Gift Card Market is experiencing robust growth, reaching a market value of USD 66,394.51 million in 2023. This dynamic sector is driven by factors such as the increasing preference for digital transactions, demand for personalized gifting options, and technological advancements shaping the landscape.

How are digital and contactless transactions influencing the gift card market in Germany?

Digital and contactless transactions are significantly impacting the market, driving the adoption of digital gift cards. The convenience of instant delivery and redemption through mobile apps or online platforms positions digital gift cards as a preferred choice for both consumers and retailers.

What role does the corporate sector play in the Germany gift card market?

The corporate sector plays a pivotal role in driving the gift card market. Businesses utilize gift cards for employee rewards, customer incentives, and promotional activities. The versatility of gift cards makes them an attractive option for corporate gifting, offering recipients the freedom to select items or services aligned with their individual tastes.

How are technological advancements influencing the gift card market in Germany?

Technological advancements, including augmented reality, personalized messaging, and mobile wallet integration, significantly influence the Germany gift card market. These innovations enhance the overall gifting experience, providing users with added features, security, and convenience.

What challenges and opportunities does the Germany gift card market face?

While the market is on a growth trajectory, challenges include the potential for fraud and unauthorized use. However, stakeholders are investing in advanced security measures. Opportunities lie in the customization of gift cards and expanding partnerships between issuers and retailers, providing diverse and appealing options for consumers.

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