| REPORT ATTRIBUTE |
DETAILS |
| Historical Period |
2020-2023 |
| Base Year |
2024 |
| Forecast Period |
2025-2032 |
| Germany SAVE Tourism Market Size 2024 |
USD 3,005.67 million |
| Germany SAVE Tourism Market, CAGR |
5.68% |
| Germany SAVE Tourism Market Size 2032 |
USD 4,674.54 million |
Market Overview
Germany SAVE Tourism market size was valued at USD 3,005.67 million in 2024 and is anticipated to reach USD 4,674.54 million by 2032, at a CAGR of 5.68% during the forecast period (2024-2032).
The growth of the Germany SAVE (Scientific, Academic, Volunteer, and Educational) tourism market is primarily driven by increasing demand for educational and volunteer travel experiences, particularly among students, researchers, and professionals. The growing emphasis on sustainable tourism and cultural exchange has further fueled market expansion, as travelers seek meaningful and impactful experiences. Additionally, government initiatives promoting educational and volunteer tourism, along with favorable visa policies for academic and volunteer travelers, contribute to market growth. The rise in international academic collaborations, research programs, and cultural exchange initiatives has also created lucrative opportunities. Moreover, the increasing popularity of eco-tourism and volunteer tourism to support social and environmental causes is propelling demand. Technological advancements, such as digital platforms connecting travelers with volunteer and educational opportunities, are further supporting market expansion. Overall, the convergence of educational aspirations, volunteerism, and cultural exploration is fostering the growth of the Germany SAVE tourism market.
The Germany SAVE (Scientific, Academic, Volunteer, and Educational) tourism market demonstrates notable growth across key cities, including Berlin, Munich, Hamburg, and Bremen, driven by the presence of renowned academic institutions, research centers, and cultural landmarks. Berlin and Munich attract a large influx of international students, researchers, and volunteers due to their well-established educational infrastructure and global connectivity. Additionally, cities like Hamburg and Bremen are emerging as significant hubs for volunteer tourism, focusing on community development, environmental conservation, and social welfare projects. Several key players are actively contributing to the growth of the SAVE tourism market in Germany. Prominent organizations include Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, Projects Abroad, Wildlife Conservation Society, PADI, Bookdifferent, and Earthwatch Institute, among others. These organizations play a vital role in promoting educational, volunteer, and sustainable tourism experiences. Their efforts in fostering cross-cultural exchanges, organizing volunteer programs, and supporting educational tours are anticipated to further strengthen the growth of SAVE tourism in Germany.
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Market Insights
- The Germany SAVE Tourism market was valued at USD 3,005.67 million in 2024 and is expected to reach USD 4,674.54 million by 2032, growing at a CAGR of 5.68% during the forecast period.
- Increasing demand for educational and academic tourism, driven by international students, researchers, and faculty exchange programs, is a major growth driver.
- Growing interest in volunteer tourism for social development, environmental conservation, and community welfare projects is boosting market growth.
- The market is witnessing a rising trend in sustainable and purpose-driven tourism, encouraging educational tours and knowledge-sharing experiences.
- High travel costs, visa restrictions, and limited access to volunteer opportunities in certain regions act as major challenges for the market.
- Berlin and Munich are key regions for academic and scientific tourism, while Hamburg and Bremen are emerging hubs for volunteer and educational tourism.
- Key players such as GIZ GmbH, Projects Abroad, Wildlife Conservation Society, PADI, and Bookdifferent are significantly contributing to market expansion through educational and volunteer programs.
Market Drivers
Growing Demand for Educational and Cultural Tourism
The increasing demand for educational and cultural tourism is significantly driving the growth of the Germany SAVE (Scientific, Academic, Volunteer, and Educational) tourism market. Germany, known for its rich cultural heritage, world-class educational institutions, and historical landmarks, attracts a large number of international students, researchers, and academic professionals. For instance, programs like the Goethe-Institut’s educational trips to Germany offer opportunities for students to visit renowned universities and engage in cultural exchange, fostering a deeper understanding of German culture and academia. Tourists seeking knowledge and educational experiences often visit the country to attend academic conferences, educational workshops, and cultural exchange programs, boosting the demand for SAVE tourism. Additionally, the availability of diverse cultural attractions, such as historical museums, art galleries, and architectural sites, further supports the growth of educational tourism. Germany’s strong academic infrastructure and collaboration with international universities also encourage student mobility, fostering increased demand for educational tourism in the region. This growing inclination towards learning-based travel experiences has created a favorable environment for the expansion of the SAVE tourism market in Germany.
Rising Popularity of Volunteer Tourism
The growing popularity of volunteer tourism, driven by increasing awareness of social and environmental causes, is another key driver propelling the growth of the Germany SAVE tourism market. Volunteer tourism, commonly referred to as voluntourism, involves travelers offering their time and skills to support social development projects, environmental conservation, and community welfare. For example, the Volunteer in Germany program offers opportunities for international volunteers to engage with refugees, providing educational and social support, which aligns with Germany’s focus on social integration and community development. Additionally, non-profit organizations and social enterprises actively promote volunteer tourism by offering structured programs focused on environmental protection, education, and community development. This trend is particularly strong among young travelers and students who seek purpose-driven travel experiences. Moreover, the German government’s support for sustainable tourism and cross-cultural exchange further amplifies the demand for volunteer tourism, creating lucrative growth opportunities in the market.
Government Support and Favorable Visa Policies
Government support and favorable visa policies play a crucial role in driving the growth of the SAVE tourism market in Germany. The German government has implemented several policies and initiatives to promote educational, academic, and volunteer tourism. For instance, Germany offers favorable visa options for international students, researchers, and academic professionals, facilitating their travel to the country for educational purposes. Additionally, government-backed cultural exchange programs, academic collaborations, and global research partnerships encourage international students and researchers to visit Germany. The presence of funding opportunities, scholarships, and research grants provided by German institutions and government bodies further supports educational tourism. Moreover, the government’s emphasis on sustainable tourism, social development, and environmental protection aligns with the objectives of volunteer tourism, boosting its popularity. These government initiatives collectively foster a supportive environment for SAVE tourism, significantly contributing to market expansion.
Increasing Role of Digital Platforms and Technology
The increasing role of digital platforms and technology in promoting SAVE tourism is positively influencing market growth in Germany. Digital platforms have revolutionized the way travelers connect with educational institutions, volunteer organizations, and cultural exchange programs. Several online platforms now facilitate seamless access to educational tourism opportunities, allowing travelers to participate in academic conferences, research programs, and volunteer initiatives across Germany. Additionally, the adoption of digital marketing strategies by tourism service providers, including educational and volunteer tourism organizations, has significantly enhanced market visibility. Furthermore, social media platforms play a critical role in promoting SAVE tourism by showcasing impactful travel experiences, inspiring more travelers to engage in educational and volunteer activities. The integration of advanced technologies, such as virtual tours, online workshops, and digital learning platforms, further supports educational tourism in Germany. This increasing reliance on digital platforms for travel planning and participation is expected to drive continued growth in the Germany SAVE tourism market.
Market Trends
Growing Preference for Experiential and Purpose-Driven Travel
A significant trend shaping the growth of the Germany SAVE (Scientific, Academic, Volunteer, and Educational) tourism market is the increasing preference for experiential and purpose-driven travel. Modern travelers, particularly students, researchers, and professionals, are shifting their focus from traditional tourism to immersive travel experiences that offer educational, cultural, and social value. For instance, programs like the DAAD’s Group Study Visits enable students to engage with German universities and gain insights into academic, cultural, and economic life in Germany, fostering meaningful learning experiences. This trend is particularly prominent among international students and volunteers seeking to contribute to social and environmental causes while gaining meaningful learning experiences. Educational tourism, including attending academic conferences, workshops, and educational exchange programs, is gaining momentum as travelers aim to expand their academic knowledge while exploring new destinations. Similarly, volunteer tourism, involving participation in social development projects and community welfare programs, is becoming increasingly popular. This rising demand for impactful and experience-based travel is significantly influencing the growth trajectory of the SAVE tourism market in Germany.
Increasing Collaboration Between Educational Institutions and Tourism Organizations
The increasing collaboration between educational institutions and tourism organizations is another notable trend fueling the growth of the Germany SAVE tourism market. Many universities, research institutions, and educational centers in Germany are partnering with tourism companies to facilitate academic and cultural exchange programs. These collaborations provide students and researchers with seamless access to educational tourism opportunities, such as international conferences, student exchange programs, and cultural immersion experiences. Additionally, tourism organizations are promoting tailored travel packages that combine academic activities with sightseeing tours, enabling travelers to gain both educational and cultural exposure. The growing emphasis on international academic partnerships, along with government-backed cultural exchange initiatives, is further strengthening this trend. As a result, these collaborative efforts are fostering the growth of educational and academic tourism across Germany.
Rise in Demand for Sustainable and Volunteer Tourism
The growing demand for sustainable and volunteer tourism is significantly influencing the SAVE tourism market in Germany. Travelers are becoming increasingly conscious of their environmental and social impact, driving demand for tourism activities that promote sustainability, community development, and environmental conservation. Volunteer tourism, commonly known as voluntourism, has gained substantial popularity, especially among young travelers and students who wish to contribute to meaningful causes during their travels. Several non-profit organizations and social enterprises in Germany are offering volunteer programs focused on community service, ecological conservation, and cultural preservation. Additionally, the German government’s emphasis on sustainable tourism development and cross-cultural engagement is further amplifying this trend. The increasing inclination towards socially responsible tourism practices is expected to propel the growth of volunteer tourism in the region.
Growing Role of Technology in Promoting SAVE Tourism
The growing role of technology in promoting SAVE tourism is transforming the way travelers engage with educational and volunteer travel opportunities in Germany. The widespread adoption of digital platforms, including travel booking websites, educational tourism platforms, and volunteer program portals, is making it easier for travelers to plan and participate in SAVE tourism. For example, the German National Tourist Office uses digital platforms to promote sustainable tourism practices and enhance the visibility of educational and cultural attractions, making it easier for travelers to explore Germany’s diverse offerings. Additionally, social media platforms are playing a crucial role in promoting SAVE tourism by sharing impactful travel stories, volunteer experiences, and educational insights, encouraging more individuals to engage in such activities. Moreover, the integration of virtual tours and online learning platforms has further enhanced educational tourism, allowing participants to explore Germany’s cultural and academic landscape remotely. This increasing reliance on technology is expected to drive continued growth in the Germany SAVE tourism market.
Market Challenges Analysis
Stringent Visa Regulations and Travel Restrictions
One of the major challenges hindering the growth of the Germany SAVE (Scientific, Academic, Volunteer, and Educational) tourism market is the presence of stringent visa regulations and travel restrictions. Although Germany offers favorable visa options for international students and researchers, the overall visa application process can be complex and time-consuming, particularly for travelers from developing countries. For instance, citizens from countries without a visa-free agreement must apply for a Schengen visa, which involves a detailed application process and documentation requirements, potentially deterring some travelers. Lengthy documentation, financial proof requirements, and strict eligibility criteria often discourage potential academic and volunteer travelers from visiting Germany. Additionally, uncertainties related to visa approvals and limited visa quotas for academic or volunteer purposes further impact the smooth influx of international visitors. Moreover, unforeseen travel restrictions due to global health crises, political uncertainties, or security concerns can significantly affect the flow of SAVE tourism. These challenges create barriers for international students, academic professionals, and volunteers seeking educational and cultural experiences in Germany, ultimately restraining market growth. Addressing these visa complexities and promoting simplified travel processes can significantly enhance SAVE tourism in the country.
High Travel and Accommodation Costs
The high cost of travel and accommodation in Germany poses another critical challenge to the growth of the SAVE tourism market. Germany is recognized for its high living standards, which often translate to expensive travel, lodging, and daily expenses for international visitors. For students, volunteers, and researchers traveling on limited budgets, the overall cost of staying in Germany can become a major constraint. Accommodation in major cities such as Berlin, Munich, and Frankfurt is relatively costly, making it difficult for long-term visitors to afford extended stays. Additionally, expenses related to academic programs, conference registrations, volunteer participation fees, and local transportation further add to the financial burden. This financial barrier often discourages potential travelers, particularly from low-income or developing countries, from engaging in SAVE tourism in Germany. Promoting affordable travel packages, offering low-cost accommodations, and providing financial assistance or scholarships can help mitigate this challenge and boost SAVE tourism growth in the region.
Market Opportunities
The Germany SAVE (Scientific, Academic, Volunteer, and Educational) tourism market presents significant growth opportunities driven by increasing demand for educational and cultural travel experiences. Germany’s reputation as a global hub for academic excellence, cultural heritage, and sustainable tourism offers vast potential for expanding educational and volunteer tourism. The growing emphasis on cross-border academic collaborations, international conferences, and cultural exchange programs provides a robust platform for attracting international students, researchers, and academic professionals. Additionally, the increasing number of international partnerships between German educational institutions and foreign universities is expected to boost student mobility, creating favorable market growth opportunities. Expanding academic tourism through research-oriented programs, study tours, and faculty exchange initiatives can further strengthen the SAVE tourism market in Germany.
Another promising opportunity lies in the rising demand for volunteer tourism, particularly driven by increasing global awareness of social and environmental causes. Germany’s commitment to sustainable development, ecological conservation, and community welfare presents significant scope for expanding volunteer tourism activities. The growing participation of international travelers in volunteer programs, such as community development, environmental protection, and educational outreach, creates lucrative growth prospects for the market. Additionally, the adoption of digital platforms to promote volunteer opportunities and educational tourism experiences is expected to attract a broader audience. Government-backed initiatives supporting sustainable tourism and cross-cultural exchanges can further enhance the scope of SAVE tourism in Germany. Promoting affordable travel packages, facilitating easy access to volunteer programs, and expanding digital outreach can significantly contribute to market expansion. As travelers increasingly seek purpose-driven and impactful travel experiences, the demand for educational and volunteer tourism in Germany is expected to grow, offering substantial market opportunities.
Market Segmentation Analysis:
By Type:
The Germany SAVE (Scientific, Academic, Volunteer, and Educational) tourism market is segmented into scientific, academic, volunteer, and educational tourism, each catering to distinct traveler interests. Scientific tourism primarily involves travelers visiting Germany for research, scientific studies, and participation in science-based conferences or workshops, often driven by Germany’s strong academic infrastructure and research facilities. Academic tourism significantly contributes to market growth, with international students, researchers, and academic professionals traveling to attend higher education programs, research collaborations, academic conferences, and faculty exchange programs. Germany’s renowned educational institutions and global recognition for academic excellence further amplify the demand for academic tourism. Volunteer tourism is gaining momentum, driven by travelers seeking purpose-driven experiences focused on social development, community service, and environmental conservation. Various non-profit organizations and social enterprises in Germany promote volunteer tourism, allowing travelers to contribute to meaningful causes. Additionally, educational tourism encompasses broader learning experiences through cultural exchange programs, educational tours, and skill development workshops. The increasing demand for knowledge-driven and purpose-oriented travel experiences is fostering the growth of all segments within the Germany SAVE tourism market.
By Age Group:
The Germany SAVE tourism market is further segmented based on age group into 18-34 years, 35-54 years, 55-64 years, and 65+ years, with each group demonstrating different travel motivations and preferences. The 18-34 years segment holds a significant market share, primarily driven by students, young professionals, and volunteers seeking educational, academic, and volunteer travel experiences. This group frequently participates in academic exchange programs, international conferences, study tours, and volunteer initiatives, contributing significantly to market expansion. The 35-54 years age group typically comprises academic professionals, researchers, and corporate individuals traveling for academic collaborations, faculty exchange programs, and research conferences. This segment is also actively involved in volunteer tourism, particularly in social and environmental development projects. The 55-64 years and 65+ years segments are increasingly engaging in educational tourism, focusing on cultural learning experiences, heritage tours, and participation in lifelong learning programs. The growing inclination across all age groups toward knowledge-based and socially impactful travel experiences is driving the growth of the Germany SAVE tourism market.
Segments:
Based on Type:
- Scientific
- Academic
- Volunteer
- Education
Based on Age Group:
- 18-34 Years
- 35-54 Years
- 55-64 Years
- 65+ Years
Based on Sales Channel:
- Travel Agent
- Online
- Others
Based on the Geography:
- Berlin
- Munich
- Hamburg
- Bremen
Regional Analysis
Berlin
Berlin captures the largest market share of approximately 32% in 2024, driven by its status as a global academic and cultural hub. The city is home to numerous world-renowned universities, research institutes, and cultural institutions, attracting a high influx of international students, researchers, and academic professionals. Additionally, Berlin hosts various international academic conferences, seminars, and research exhibitions, contributing significantly to the growth of academic and scientific tourism. The city’s diverse cultural and historical landscape further supports educational tourism by offering immersive learning experiences for tourists. Moreover, the increasing popularity of volunteer tourism in Berlin, particularly in community development and social service projects, continues to boost the regional market growth.
Munich
Munich holds the second-largest market share in the Germany SAVE tourism market, accounting for approximately 28% in 2024. The city’s strong academic infrastructure, with top-ranking universities and technical institutions, significantly contributes to the growth of academic and educational tourism. Munich is also known for hosting numerous scientific conferences, international exhibitions, and research summits, attracting scientists, scholars, and academic professionals from across the globe. The city’s rich cultural heritage and historic sites further enhance the educational tourism experience, drawing large numbers of international travelers. Additionally, Munich’s emphasis on sustainable tourism and community engagement fosters the growth of volunteer tourism in the region. The presence of several non-profit organizations and volunteer programs encourages travelers to participate in community service initiatives, contributing to market expansion.
Hamburg
Hamburg is emerging as a promising region for SAVE tourism, capturing around 19% of the market share in 2024. The city’s increasing prominence in scientific and academic tourism is driven by its strong emphasis on maritime research, environmental sustainability, and cultural studies. Hamburg hosts several international academic events, research conferences, and educational tours, attracting students, researchers, and academic professionals worldwide. Additionally, the city offers various volunteer tourism opportunities, particularly in environmental conservation, urban development, and social welfare, appealing to travelers seeking purpose-driven travel experiences. The growing popularity of Hamburg as a center for educational and research-oriented tourism is expected to further fuel the regional market growth.
Bremen
Bremen accounts for approximately 13% of the Germany SAVE tourism market in 2024, with growing contributions from academic, educational, and volunteer tourism. The city’s academic landscape, supported by well-established universities and research institutions, draws considerable interest from international students and academic professionals. Bremen also emphasizes scientific tourism through various research collaborations, technical workshops, and knowledge-sharing events, contributing to market growth. Additionally, the city is gaining traction in volunteer tourism, particularly in community welfare and social development projects, attracting travelers seeking impactful travel experiences. Bremen’s increasing efforts to promote educational tourism through cultural tours, historical learning experiences, and exchange programs are anticipated to further accelerate market growth in the region. The growing alignment of Bremen’s tourism initiatives with the principles of educational and volunteer tourism is likely to enhance its market share in the coming years.
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Key Player Analysis
- Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
- Projects Abroad
- Wildlife Conservation Society
- PADI
- Bookdifferent
- Earthwatch Institute
- Responsible Vacation
- The Travel Foundation
- NECSTouR
- ABTA Ltd.
- ATTITUDE HOSPITALITY LTD (AHL)
- Four Communications
Competitive Analysis
The Germany SAVE (Scientific, Academic, Volunteer, and Educational) tourism market is highly competitive, with several leading organizations driving market growth through innovative programs and services. Prominent players such as Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, Projects Abroad, Wildlife Conservation Society, PADI, Bookdifferent, Earthwatch Institute, Responsible Vacation, The Travel Foundation, NECSTouR, ABTA Ltd., ATTITUDE HOSPITALITY LTD (AHL), and Four Communications play a significant role in promoting educational, volunteer, and sustainable tourism across Germany. For instance, organizations like GIZ GmbH have been involved in promoting sustainable tourism practices globally, which aligns with the broader goals of SAVE tourism in Germany. These companies primarily focus on offering unique travel experiences that contribute to social welfare, educational development, and environmental conservation. The competitive landscape is characterized by continuous efforts toward enhancing educational tours, volunteer initiatives, and sustainable tourism practices. Companies are increasingly collaborating with local communities, educational institutions, and non-profit organizations to offer meaningful travel experiences. Additionally, some companies provide tailored travel packages for students, researchers, and volunteers, further increasing their market presence. Moreover, partnerships with international academic and research institutions help in facilitating cross-border academic exchanges, promoting Germany as a key destination for SAVE tourism. The growing emphasis on responsible tourism, coupled with rising demand for knowledge-based travel experiences, is encouraging key players to expand their service offerings, thereby intensifying market competition.
Recent Developments
- In June 2024, GoPro, PADI, and the Tourism Authority of Thailand (TAT) collaborated to promote ocean health and sustainable tourism. Activities included GoPro Workshops for capturing underwater beauty and the SeaGlass workshop for repurposing marine debris. The event aimed to inspire responsible travel and marine conservation through storytelling and visual documentation. Additionally, the launch of Thailand’s first PADI Instructor course on Koh Tao will enable new instructors to teach the GoPro PADI Distinctive Specialty Course, further supporting marine conservation efforts.
- In January 2024, Agoda expanded its partnership with WWF, pledging USD 1 million to support eight conservation projects in Southeast Asia through the Eco Deals Program. Key initiatives include donating USD 1 per booking to conservation efforts and supporting significant milestones such as volunteer training sessions in Singapore, ranger training in Cambodia, reforestation in Indonesia, and successful anti-poaching patrols in Malaysia.
- In November 2023, Jersey Overseas Aid (JOA) launched its 2024 volunteering projects, expanding from three to four destinations due to high demand. Volunteers could work on diverse initiatives in Malawi, Kenya, Rwanda, and Nepal, including building schools, supporting local teachers, and constructing sand dams. The program, running for over 50 years, focused on sustainability and impactful volunteer work, fostering long-term community connections and personal development. JOA also planned to introduce online volunteering opportunities in Accountancy and Health by Spring 2024.
Market Concentration & Characteristics
The Germany SAVE (Scientific, Academic, Volunteer, and Educational) tourism market exhibits a moderate to high market concentration, with a few prominent players dominating the industry through specialized services and extensive networks. Key organizations such as Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, Projects Abroad, Wildlife Conservation Society, PADI, and Bookdifferent hold a significant share in the market by offering diverse educational, volunteer, and sustainable tourism programs. These players focus on fostering cross-cultural exchanges, promoting environmental conservation, and enhancing educational tourism through academic collaborations and community-based projects. The market is characterized by increasing demand for knowledge-driven travel experiences, driven by rising international student mobility, academic conferences, research programs, and volunteer opportunities. Moreover, the growing awareness regarding sustainable tourism practices has encouraged market participants to integrate environmental conservation and social welfare into their tourism offerings. The presence of diverse tourism segments and strong regional participation further enhances market competitiveness, promoting Germany as a prominent destination for SAVE tourism.
Report Coverage
The research report offers an in-depth analysis based on Type, Age Group, Sales Channel and Geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Future Outlook
- The Germany SAVE Tourism market is expected to witness steady growth, driven by increasing demand for academic, educational, and volunteer tourism.
- Rising participation in international educational exchange programs will significantly boost the demand for SAVE tourism in Germany.
- Increasing focus on sustainable tourism practices will encourage more travelers to engage in volunteer tourism for environmental and social development.
- Growing collaborations between educational institutions and tourism organizations will enhance academic tourism opportunities in the country.
- Continuous promotion of knowledge-based tourism experiences by market players will strengthen Germany’s position as a key destination for SAVE tourism.
- Expanding infrastructure for educational and research institutions will contribute to higher inbound tourism for academic purposes.
- Increasing government support for sustainable tourism initiatives will promote volunteer and educational tourism in the coming years.
- Rising awareness about the cultural and historical heritage of Germany will boost educational tourism in major cities like Berlin and Munich.
- Strong efforts from key players to enhance volunteer tourism experiences will drive market growth.
- Improved accessibility, affordable travel options, and extended academic collaborations will significantly contribute to the future expansion of the SAVE tourism market in Germany.
