Market Overview:
The Hair Salon Service Market size was valued at USD 62,300.00 million in 2018 to USD 73,012.63 million in 2024 and is anticipated to reach USD 120,127.89 million by 2032, at a CAGR of 6.49% during the forecast period.
| REPORT ATTRIBUTE |
DETAILS |
| Historical Period |
2020-2023 |
| Base Year |
2024 |
| Forecast Period |
2025-2032 |
| Hair Salon Service Market Size 2024 |
USD 73,012.63 Million |
| Hair Salon Service Market, CAGR |
6.49% |
| Hair Salon Service Market Size 2032 |
USD 120,127.89 Million |
The market is driven by increasing consumer demand for premium hair care services, including haircuts, styling, colouring, and treatments. The growing focus on self-care, along with the rise in male grooming, has led to a higher frequency of salon visits. Innovations in salon services, such as eco-friendly products and advanced treatments, further fuel this demand, creating opportunities for salons to expand their service offerings and attract new customers.
North America leads the market, driven by well-established salon culture and high disposable incomes. Europe follows closely, with a strong preference for premium services and eco-conscious treatments. The Asia Pacific region is emerging rapidly, particularly in countries like India and China, where increasing urbanization and rising incomes are fueling demand. Latin America and the Middle East are gradually gaining momentum, with steady growth in urban areas, while Africa remains a developing market with slower growth due to lower disposable incomes.
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Market Insights:
- The Hair Salon Service Market was valued at USD 62,300.00 million in 2018, USD 73,012.63 million in 2024, and is projected to reach USD 120,127.89 million by 2032, growing at a CAGR of 6.49% during the forecast period.
- North America, Asia Pacific, and Europe are the top three regions in the Hair Salon Service Market, with North America holding the largest share due to its strong salon culture, high disposable income, and mature market. Asia Pacific is the fastest-growing region, driven by rapid urbanization and increasing beauty consciousness in countries like China and India. Europe follows with its well-established beauty and wellness industry, with a growing demand for premium salon services.
- Asia Pacific is the fastest-growing region with a significant market share, driven by rising disposable incomes, increasing awareness of personal grooming, and the growing influence of social media on beauty trends.
- In terms of consumer groups, the male segment is gaining traction, reflecting the rise in male grooming, though the female segment still dominates the market. The demand for men’s grooming services has been increasing, leading to a broader range of salon offerings targeted at men.
- Segment share distribution shows that haircuts and hair styling lead the service type segment, with the highest revenue share. Full-service salons dominate the salon type segment, driven by their wide-ranging service offerings, while the premium price range holds a significant portion of the market share.
Market Drivers:
Growing Demand for Premium Hair Services
The growing demand for premium hair services is driving the Hair Salon Service Market. Clients seek advanced styling techniques and personalized treatments, such as hair coloring, keratin treatments, and scalp therapy. This increasing interest in high-quality salon experiences reflects a shift toward self-care and personal grooming. Consumers view salon visits as an investment in their appearance and overall well-being. The desire for customized services and professional expertise encourages consumers to spend more on hair care. Salons are responding by offering new treatments, adding value to their services. This shift has resulted in a significant increase in customer retention. Salons that cater to this demand see steady growth and enhanced brand loyalty.
- For instance, DESSANGE operates a global network of approximately 2,000 salons across 40+ countries under brands such as DESSANGE, Camille Albane, and Fantastic Sams. Balayage and targeted hair treatments remain among the most in-demand services, with the company recognized as a pioneer of the balayage technique.
Social Media and Influencer Culture
Social media platforms and influencers heavily impact the Hair Salon Service Market. With the rise of beauty influencers on platforms like Instagram and YouTube, salons are gaining visibility and reaching new customers. These platforms enable salons to showcase their work and attract potential clients through visual content. Influencers often promote beauty services, setting trends that drive demand for specific styles and treatments. The popularity of social media makes it easier for salons to market their services to a wider audience. As consumer awareness grows, so does the interest in trying new salon services. This trend has helped salons expand their client base, especially in urban areas.
- For instance, TONI&GUY’s #BOLD& influencer campaign, managed by Rinck Advertising, achieved a total potential reach of 11.8 million and generated approximately 586,000 impressions. The campaign highlights the significant impact influencer partnerships can have on brand visibility and engagement.
Technological Advancements in Salon Services
Technological advancements are transforming the Hair Salon Service Market by improving service delivery and customer experience. The integration of new tools such as digital color analyzers, automated hair-washing stations, and advanced hair treatment devices allows salons to offer more precise and efficient services. These innovations help stylists work faster and deliver better results. Salons are also adopting software solutions for appointment scheduling, customer management, and payment processing, making operations more seamless. These technologies enhance customer satisfaction by reducing wait times and ensuring smoother salon visits. As a result, more salons are investing in the latest technologies to stay competitive.
Increase in Disposable Income and Changing Lifestyles
An increase in disposable income and shifting lifestyles contribute to the growth of the Hair Salon Service Market. With higher spending power, consumers are willing to invest in beauty services. The increasing focus on personal appearance and grooming, particularly among younger generations, is driving this trend. Consumers today are more conscious of their appearance and often consider salon visits as part of their regular self-care routine. The rising popularity of beauty and wellness services reflects this growing cultural emphasis on self-presentation. This trend is most prominent in urban areas, where disposable income is higher, and beauty services are more readily available.
Market Trends:
Rise in Male Grooming Services
Male grooming services are becoming an important segment of the Hair Salon Service Market. Traditionally, men visited barbershops for basic haircuts, but now there is a growing demand for specialized services tailored to men’s grooming needs. Salons are introducing male-focused offerings such as beard styling, scalp treatments, and facials. This trend reflects a broader societal shift toward men increasingly investing in self-care and personal appearance. The growing interest in male grooming has prompted salons to diversify their services and cater to this evolving customer base. As men become more style-conscious, salons are expanding their product lines and service offerings to cater to their specific needs.
Sustainability and Eco-Friendly Products
The demand for sustainable and eco-friendly products is gaining traction in the Hair Salon Service Market. Consumers are becoming more aware of the environmental impact of their choices, leading to a rise in demand for organic, cruelty-free, and environmentally responsible products. Salons are responding by offering eco-friendly hair care products and services, such as organic shampoos, conditioners, and color treatments. This trend reflects a broader commitment to sustainability in the beauty industry. As consumers prioritize environmental responsibility, salons that adopt eco-friendly practices can attract a loyal clientele. This trend is expected to grow as the desire for sustainability increases among the younger generation of consumers.
- For instance, Aveda was the first beauty brand to use 100% post-consumer recycled PET in product packaging. As of 2024, more than 85% of its PET bottles and jars contain 100% post-consumer recycled materials, and around 90% of its HDPE bottles use at least 80% recycled content.
Personalized Hair Care Services
Personalized hair care services are on the rise in the Hair Salon Service Market. Consumers increasingly seek services tailored to their specific hair types, concerns, and goals. Salons are now offering consultations, hair analysis, and customized treatments that cater to individual needs. These services are designed to address hair damage, scalp health, and texture-specific concerns. Personalized services provide a more intimate and effective experience for clients, enhancing customer loyalty. This trend is being driven by growing consumer awareness of the importance of individualized care and the availability of advanced diagnostic tools that help salons customize services more accurately.
- For instance, Kérastase introduced the Kérastase K-Scan, an AI-powered digital hair diagnostic tool. It leverages a database trained on more than 12,000 images to deliver accurate, individualized analyses of hair and scalp condition, providing customized care recommendations for salon clients, as acknowledged by L’Oréal’s innovation communications and expert interviews.
Integration of Wellness and Beauty
The integration of wellness and beauty services is becoming a prominent trend in the Hair Salon Service Market. Many consumers are looking for holistic beauty experiences that combine physical, mental, and emotional well-being. Salons are offering additional services, such as aromatherapy, scalp massages, and relaxation treatments, to enhance the overall customer experience. By incorporating wellness aspects into their offerings, salons are positioning themselves as providers of self-care rather than just hair styling. This trend is expected to continue as consumers seek more comprehensive beauty experiences that focus on rejuvenation and wellness alongside aesthetics.
Market Challenges Analysis:
High Competition and Price Sensitivity
The Hair Salon Service Market faces intense competition, particularly in densely populated urban areas. With a high number of salons in most cities, it becomes difficult for individual businesses to stand out. Salons often have to compete on price, which may lead to reduced profit margins. Price sensitivity is common among consumers who are willing to switch salons for better deals or discounts. This creates challenges for salons trying to maintain customer loyalty while offering competitive pricing. To stay ahead, salons must focus on differentiating their services through unique offerings, personalized experiences, and high-quality treatments. Despite the competition, businesses that provide exceptional service and value can continue to grow in a crowded marketplace.
Rising Operational Costs
Rising operational costs represent a significant challenge for the Hair Salon Service Market. Rent, utilities, and labor costs are steadily increasing, placing financial pressure on salon owners. Additionally, salons must continually invest in high-quality products, tools, and technologies to stay competitive. These rising expenses can result in price hikes, which may deter budget-conscious customers. The increasing cost of running a salon also impacts profitability, especially for smaller establishments. Salons need to find efficient ways to manage costs, such as streamlining operations or leveraging technology, to maintain profitability without compromising service quality.
Market Opportunities:
Expansion of Salon Chains and Franchises
The expansion of salon chains and franchises presents a major opportunity for growth in the Hair Salon Service Market. Established brands with strong business models are increasingly franchising their operations, allowing them to scale rapidly and enter new markets. This expansion enables salons to tap into untapped regions and leverage brand recognition to attract customers. Franchise opportunities provide a low-risk entry point for new entrepreneurs and help create a standardized service experience across multiple locations. This trend is expected to continue as the demand for professional salon services grows in emerging and underserved regions.
Growth in Mobile and On-Demand Salon Services
The growing demand for convenience has led to the rise of mobile and on-demand salon services. Many consumers now prefer to have salon services delivered at their doorsteps, particularly for haircuts, styling, and color treatments. This convenience-driven trend has given rise to mobile beauty vans and online booking platforms offering at-home salon experiences. Salons that offer these services can tap into a broader market of busy professionals, parents, and others who seek convenience. The rise of mobile services opens up new revenue streams for salons while meeting the evolving needs of customers.
Market Segmentation Analysis:
The Hair Salon Service Market is segmented into several categories that cater to diverse customer needs.
By Service Type, the market includes Haircuts, Hair Colouring, Hair Styling, Hair & Scalp Treatments, and other specialized services. Haircuts and styling remain the primary offerings, driven by fashion trends and personal grooming demands. Hair colouring and treatments have also grown due to the increasing preference for unique and customized looks.
- For instance, L’Oréal’s Professional Products Division outperformed the global market in 2024, driven by innovations like Redken’s “Acidic Color Gloss” and Kérastase’s “Première” haircare line. These products played a key role in the company’s growth in salon professional hair colour and treatments.
By Salon Type, the market is divided into Full-Service Salons, Chain/Franchise Salons, Barbershops, Mobile/At-Home Salons, and Salon-Spas. Full-service salons dominate, offering a wide range of treatments in a one-stop shop. Chain and franchise salons are expanding rapidly, benefiting from brand recognition and standardized services. Mobile and at-home salons are gaining traction due to convenience, while barbershops continue to hold strong appeal among male clientele.
- For instance, Floyd’s 99 Barbershop, a full-service franchise, opened 10 new locations in 2023, growing its total footprint to 137 shops in the U.S. (62 of which are franchise-owned), and continued its expansion with plans for 12 additional shops in 2024.
By Consumer Group, the market is split between male and female customers. While traditionally more female customers visited salons, the male segment is now growing, driven by the increasing demand for grooming services tailored to men.
By Price Range segment is divided into Premium, Mid-Market, and Value/Economy services. Premium offerings appeal to consumers seeking luxury treatments and personalized services. Mid-market salons offer quality services at affordable rates, while value/economy salons cater to price-sensitive customers, providing basic but reliable services at competitive prices.
Segmentation:
By Service Type
- Haircut
- Hair colouring
- Hair styling
- Hair & scalp treatment
- Others
By Salon Type
- Full-Service Salons
- Chain/Franchise Salons
- Barbershops
- Mobile/At-Home Salons
- Salon-Spas
By Consumer Group
By Price Range
- Premium
- Mid-Market
- Value/Economy
By Region
- North America
- Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- South-east Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Argentina
- Rest of Latin America
- Middle East & Africa
- GCC Countries
- South Africa
- Rest of the Middle East and Africa
Regional Analysis:
North America Hair Salon Service Market
The North America Hair Salon Service Market size was valued at USD 15,824.20 million in 2018, to USD 18,223.51 million in 2024, and is anticipated to reach USD 29,924.07 million by 2032, at a CAGR of 6.5% during the forecast period. North America holds a significant share of the global market, with the U.S. leading due to its well-established salon culture and high disposable incomes. Consumers in this region show strong demand for premium salon services, including hair colouring and scalp treatments. Full-service salons dominate, though mobile and at-home salon services are growing due to their convenience. The rise in male grooming also contributes to market growth, with many salons diversifying their offerings to cater to male clients. The region’s market share is estimated to be 31% of the global Hair Salon Service Market.
Europe Hair Salon Service Market
The Europe Hair Salon Service Market size was valued at USD 13,269.90 million in 2018, to USD 14,804.97 million in 2024, and is anticipated to reach USD 22,674.46 million by 2032, at a CAGR of 5.6% during the forecast period. Europe is a strong market due to a long history of salon culture, especially in countries like the UK, France, and Italy. Demand for premium and eco-friendly services is increasing, with consumers seeking organic products and sustainable salon practices. Full-service salons continue to lead the market, while the growing interest in barbershops and salon-spas offers opportunities. Male grooming is on the rise in Europe, further boosting salon services. The region’s market share is projected at 25%.
Asia Pacific Hair Salon Service Market
The Asia Pacific Hair Salon Service Market size was valued at USD 26,477.50 million in 2018, to USD 31,822.25 million in 2024, and is anticipated to reach USD 55,535.22 million by 2032, at a CAGR of 7.3% during the forecast period. Asia Pacific is the fastest-growing region, driven by rising disposable income, urbanization, and increasing awareness of personal grooming. Countries like China, Japan, and India are significant contributors to this growth. The demand for hair styling and hair colouring services is strong, particularly among younger consumers. Salons are increasingly adopting technology-driven services to meet the evolving demands of clients. The region’s market share is estimated to be 38%.
Latin America Hair Salon Service Market
The Latin America Hair Salon Service Market size was valued at a CAGR of 5.5% during the forecast period. Latin America is experiencing steady growth, with countries like Brazil and Mexico leading the market. The increasing middle-class population and rising beauty consciousness are key drivers. Salons in this region are focusing on offering affordable services, with a shift toward personalized treatments. There is also a growing preference for hair and scalp treatments, particularly in urban areas. The region’s market share is expected to be 10%.
Middle East Hair Salon Service Market
The Middle East Hair Salon Service Market size was valued at a CAGR of 4.7% during the forecast period. The Middle East market is driven by high disposable incomes, especially in countries like the UAE and Saudi Arabia. Full-service salons and luxury salons are dominant, offering a wide range of services. There is a notable demand for premium hair services, with both men and women investing heavily in their personal grooming. The market share of the Middle East is estimated to be 5%.
Africa Hair Salon Service Market
The Africa Hair Salon Service Market size was valued at a CAGR of 3.4% during the forecast period. Africa’s market is characterized by a growing youth population and a rise in beauty consciousness. Salons in the region are expanding their services to cater to both male and female customers. However, market growth is slower compared to other regions, mainly due to lower disposable incomes and limited access to premium services in certain areas. Despite these challenges, urban areas like South Africa are seeing rapid growth in salon services. The region’s market share is expected to be 3%.
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Key Player Analysis:
- Chatters Canada
- Dessange International
- Dry Bar LLC
- Fantastic Sams
- Great Clips
- Lakme Salon
- MasterCuts
- Ratner Companies
- Regis Corporation
- Seva Beauty
- Sports Clips
- The Lounge Hair Salon
- Toni & Guy
- Ulta Beauty Inc.
Competitive Analysis:
The Hair Salon Service Market features strong competition among international chains, boutique salons, and mobile service providers. Major players such as Regis Corporation, Great Clips, Inc., Dessange International, and Ulta Beauty, Inc. hold significant market share and invest heavily in expansion and digital platforms. It becomes critical for companies to maintain differentiated service portfolios, brand identity, and operational efficiency to compete effectively. Franchising models and technology‑driven customer experiences give large chains an edge in scalability and reach. Smaller independent salons emphasise personalised services and niche offerings to retain loyalty. Pricing strategies, service innovation and location density dictate competitive positioning across regions. It remains vital for providers to monitor emerging formats such as mobile salons and at‑home visits that challenge traditional salon models. Companies that balance growth and profitability while adapting to time‑sensitive consumer trends strengthen their competitive posture.
Recent Developments:
- In September 2025, Drybar expanded into Brooklyn’s popular neighborhoods under a new growth agreement with local entrepreneurs, exemplifying its aggressive franchise strategy. These expansions follow Drybar’s previous acquisition by Helen of Troy and continued brand licensing for salon operations.
- In July 2025, Drybar LLC executed a multi-unit development agreement to open four new studios in Virginia and Florida, driving growth in regions with rising demand for premium beauty services.
Report Coverage:
The research report offers an in-depth analysis based on Service Type, Salon Type, Consumer Group and Price Range. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Future Outlook:
- The demand for premium and personalized services will continue to drive growth in the Hair Salon Service Market.
- Advancements in technology, such as digital appointment systems and automated tools, will enhance customer experience and operational efficiency.
- Increased male grooming trends will contribute to the expansion of service offerings, especially in male-centric salons.
- Mobile and at-home salon services will grow, offering more convenience to customers seeking personalized hair treatments at home.
- Salons will continue to integrate wellness and beauty services, with customers expecting more holistic grooming experiences.
- Sustainability will become a key driver, with salons adopting eco-friendly products and practices to cater to environmentally conscious consumers.
- The Asia Pacific region will see rapid market growth due to urbanization and increasing disposable incomes in countries like India and China.
- The market will witness an increasing number of barbershops and salon-spas catering to diverse consumer needs.
- Competitive pricing strategies and franchising models will play a significant role in expanding market reach and customer base.
- Salon chains will focus on expanding their presence in emerging markets, where disposable income and beauty consciousness are rising.
