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Hand Sanitizer Market By Product (Gel, Foam, Liquid, Others) By Distribution Channel (Hypermarket & Supermarket, Drugstore, Online, Others) – Growth, Share, Opportunities & Competitive Analysis, 2016 – 2028

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What is the Global Consumption of Hand Sanitizer?

Hand Sanitizer consumption climbed to over 75 million gallons in 2021 and is predicted to reach 120 million gallons in 2028. The need for hand sanitizers in schools, hospitals, residential and business complexes, and other public locations has surged as the coronavirus disease (COVID-19) spreads worldwide. In addition, an increase in awareness about communal disease will drive the market to higher adoption across vivid verticals. From luxury items to essential items, the pandemic has shaped the market growth curve upward for revenue generation from hand sanitizer.

Hand Sanitizer Market

What is the Target Market Size of the Hand Sanitizer in terms of value?

The global Hand Sanitizer Market target is projected to increase at a significant CAGR of 6.5 % in the coming years. In 2021, the global Hand Sanitizer Market was valued at USD 5.9 billion and is projected to reach the value of USD 9.16 billion by 2028. The demand for Hand Sanitizer is projected to increase substantially in the coming years. It is presumed to generate revenue opportunities for the key industry players worth USD 59.45 billion during the forecast period between 2022 and 2028.

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How Availability of Hand Sanitizer Increase during Pandemic?

Hand Sanitizer was not readily available pre-COVID period as it was not considered to be an essential product type. However, during the pandemic the was surge in the use case of sanitizer and surface disinfectants leading to an increase in sales. The product availability was limited to the pharmacy and specialty stores before the 2020 pandemic, but after COVID-19 hit,, the product was available across hypermarkets, supermarkets, and retail stores. As the product is categorized as essential and available to the masses, the sales increased fourfold during 2020-2021.

However, due to the increased demand, some third-party sellers have raised their prices on platforms such as Amazon and eBay. In the United Kingdom, a Defendol hand gel retails for £3.49 ($4.46) in stores is being sold on Amazon for £109.9. This has created a disparity in terms of pricing, leading to the fluctuation in the market size during the year of 2020 and first quarter of 2021

Interesting Facts about Hand Sanitizer Industry

  • The top 5 countries for Hand Sanitizer exports are Germany, UK, Belgium, Switzerland, and USA.
  • The top 5 countries for Hand Sanitizer imports are India, Peru, Indonesia, Russia, and Maldives.
  • Growing consumer awareness of personal hygiene and expanding government measures to promote the use of hand sanitizers are boosting the growth of the Hand Sanitizer.
  • The health risks associated with chemical compounds are expected to stymie market expansion during the forecast period.
  • North America dominated the Hand Sanitizer Market because of growing concern about maintaining health and cleanliness and expanding the availability of hand sanitizers in both online and offline channels.
  • The gel segment is predicted to have a significant share since gel cleansers are more effective at germ protection than other kinds.

Who are the Top 10 players/companies in the Hand Sanitizer market in terms of value and volume?

The key players in the global Hand Sanitizer market in terms of value and volume include Reckitt Benckiser Group plc; Procter and Gamble; Henkel AG and Company;  The Himalaya Drug Company; GOJO Industries, Inc.; Unilever; Vi-Jon; Chattem, Inc.; Kutol; Best Sanitizers, Inc. These key players are concentrating on new product developments as well as technological innovation to enhance their production of Hand Sanitizer to gain a competitive market share at a global level. Moreover, some regional and country-level players are also investing heavily to expand their product portfolio and enhance their sales. For instance, in March 2021, Cleancult, a non-toxic, zero-waste cleaning brand with a goal to revolutionize clean with the strength of eco-friendly components and none of the plastic, has launched the brand’s first-ever Foaming Hand Sanitizer. For instance, in March 2021, AVA Group’s flagship brand, Medimix, announced the debut of a new line of hand sanitizer gel that is 100 percent natural and contains anti-bacterial components such as aloe vera and Tulsi.

Who are the Top 10 Countries in the Hand Sanitizer Market?

In the global Hand Sanitizer market, the major countries are U.S, U.K, Germany, Italy, India, China, Japan, Brazil, South Africa, and Switzerland. The United States will be a key market for hand sanitizer in the forecast period. The increased demand for hygiene goods such as hand sanitizers can be ascribed to the widespread use of sanitation and cleaning solutions in the United States. The hectic consumer lifestyles increase the demand for portable and easy hygiene products such as hand sanitizers, which may be used without water. Additionally, over the last few decades, the United States has seen several pandemics. The recent epidemic of COVID-19 in the United States has also played a significant part in raising the country’s need for hand sanitizers. These circumstances have made the United States a significant hand sanitizer market.

Which Distribution channel will Account for the Major Consumption of Hand Sanitizers?

The hypermarkets and supermarkets segment dominates the global market due to the availability of a diverse selection of hand washing products from numerous brands in a single location, as well as the discounts and offers provided by these retailers on bulk purchases. A growing number of these outlets in various regions have seen an increase in the market distribution of cleansers. Several retailers ran out of hand sanitizers during the first several weeks of the pandemic. Supermarkets were also out of this and other household cleaning products in March 2020, owing to panic buying or stocking up on hand sanitizers.

What are the Major Driving Factors for Hand Sanitizer Market?

Governments around the world are investing in healthcare and launching new projects to raise hygiene awareness among the general public. Healthcare experts are also advising patients to practice good hygiene, which is increasing the demand for hand sanitizers and is predicted to become a big trend. Companies are always attempting to implement innovations in personal care goods in order to attract customer purchases and expand their market reach. As consumers grow increasingly conscious of the harmful effects of chemicals on their health and the environment, demand for organic and natural hand sanitizers is increasing. Vendors of hand sanitizers are investing in the creation of such goods in order to capitalize on this trend. Thus driving the growth of the market.

What are the Major Restraints for Hand Sanitizer Market?

Hand soaps, hand disinfectants, disinfectant wipes, liquid soaps, and other items abound in the global personal hygiene and personal care industry. These products are alternatives to hand sanitizers, and some are less expensive than hand sanitizers, which has a detrimental impact on hand sanitizer market growth. In addition, the health risks associated with chemical compounds are expected to stymie market expansion during the forecast period.

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Which Region Dominated the World Hand Sanitizer Market?

The North American region is expected to dominate the hand sanitizer products market share because of the high level of public awareness about hand hygiene, regulatory agencies such as the Food and Drug Administration and the World Health Organization launched awareness campaigns to encourage the use of hand sanitizers. To augment their segments’ revenues, giant manufacturers in the United States such as Gojo Industries Inc., Vi Jon Inc., Nice Pak, Edge well Personal Care, and others are expanding out to create production lines for hand sanitizers. Local players in the region are also introducing new products to meet the expanding current need because of the spread of COVID-19 across the region. Additionally, rising public awareness of personal hygiene and sanitation practices is propelling the region’s market forward.

The Asia Pacific is predicted to be the fastest-growing market during the forecast period. The increase is ascribed to increased hygiene awareness as a result of the viral illness caused by COVID-19, which began in 2019 and has been prominent in the region since. As a result, companies are introducing novel and diverse personal care and hygiene goods to the market, emphasizing consumer safety. Furthermore, governments in nations such as India, Bangladesh, and others are pursuing various activities and implementing various programs about personal cleanliness and care. These campaigns are primarily intended to raise public awareness about personal hygiene and are likely to stimulate demand for personal care products.

Segmentation of Global Hand Sanitizer Market-

Hand Sanitizer Market- By Product

  • Gel
  • Foam
  • Liquid
  • Others

Hand Sanitizer Market- By Distribution Channel

  • Hypermarket & Supermarket
  • Drugstore
  • Online
  • Others

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation

2. Executive Summary
2.1. Market Snapshot: Global Hand Sanitizer Market

3. Market Dynamics & Factors Analysis
3.1. Introduction
3.1.1. Global Hand Sanitizer Market Value, 2016-2028, (US$ Bn)
3.2. Market Dynamics
3.2.1. Key Growth Trends
3.2.2. Major Industry Challenges
3.2.3. Key Growth Pockets
3.3. Attractive Investment Proposition,2021
3.3.1. Type
3.3.2. Distribution Channel
3.3.3. Geography
3.4. Porter’s Five Forces Analysis
3.4.1. Threat of New Entrants
3.4.2. Bargaining Power of Buyers/Consumers
3.4.3. Bargaining Power of Suppliers
3.4.4. Threat of Substitute Types
3.4.5. Intensity of Competitive Rivalry
3.5. Value Chain Analysis

4. Market Positioning of Key Players, 2021
4.1. Company market share of key players, 2021
4.2. Top 6 Players
4.3. Top 3 Players
4.4. Major Strategies Adopted by Key Players

5. COVID 19 Impact Analysis
5.1. Global Hand Sanitizer Market Pre Vs Post COVID 19, 2019 – 2028
5.2. Impact on Import & Export
5.3. Impact on Demand & Supply

6. North America
6.1. North America Hand Sanitizer Market, by Country, 2016-2028(US$ Bn)
6.1.1. U.S.
6.1.2. Canada
6.1.3. Mexico
6.2. North America Hand Sanitizer Market, by Type, 2016-2028(US$ Bn)
6.2.1. Overview
6.2.2. Gel
6.2.3. Foam
6.2.4. Liquid
6.2.5. Others
6.3. North America Hand Sanitizer Market, by Distribution Channel, 2016-2028(US$ Bn)
6.3.1. Overview
6.3.2. Hypermarket & Supermarket
6.3.3. Drugstore
6.3.4. Online
6.3.5. Others

7. Europe
7.1. Europe Hand Sanitizer Market, by Country, 2016-2028(US$ Bn)
7.1.1. UK
7.1.2. France
7.1.3. Germany
7.1.4. Italy
7.1.5. Russia
7.1.6. Ukraine
7.1.7. Spain
7.1.8. Belgium
7.1.9. Netherland
7.1.10. Austria
7.1.11. Sweden
7.1.12. Poland
7.1.13. Denmark
7.1.14. Switzerland
7.1.15. Rest of Europe
7.2. Europe Hand Sanitizer Market, by Type, 2016-2028(US$ Bn)
7.2.1. Overview
7.2.2. Gel
7.2.3. Foam
7.2.4. Liquid
7.2.5. Others
7.3. Europe Hand Sanitizer Market, by Distribution Channel, 2016-2028(US$ Bn)
7.3.1. Overview
7.3.2. Hypermarket & Supermarket
7.3.3. Drugstore
7.3.4. Online
7.3.5. Others

8. Asia Pacific
8.1. Asia Pacific Hand Sanitizer Market, by Country, 2016-2028(US$ Bn)
8.1.1. China
8.1.2. Japan
8.1.3. South Korea
8.1.4. India
8.1.5. Australia
8.1.6. New Zealand
8.1.7. Taiwan
8.1.8. Indonesia
8.1.9. Malaysia
8.1.10. Philippine
8.1.11. Rest of Asia Pacific
8.2. Asia Pacific Hand Sanitizer Market, by Type, 2016-2028(US$ Bn)
8.2.1. Overview
8.2.2. Gel
8.2.3. Foam
8.2.4. Liquid
8.2.5. Others
8.3. Asia Pacific Hand Sanitizer Market, by Distribution Channel, 2016-2028(US$ Bn)
8.3.1. Overview
8.3.2. Hypermarket & Supermarket
8.3.3. Drugstore
8.3.4. Online
8.3.5. Agriculture
8.3.6. Others

9. Latin America
9.1. Latin America Hand Sanitizer Market, by Country, 2016-2028(US$ Bn)
9.1.1. Brazil
9.1.2. Argentina
9.1.3. Peru
9.1.4. Chile
9.1.5. Colombia
9.1.6. Rest of Latin America
9.2. Latin America Hand Sanitizer Market, by Type, 2016-2028(US$ Bn)
9.2.1. Overview
9.2.2. Gel
9.2.3. Foam
9.2.4. Liquid
9.2.5. Others
9.3. Latin America Hand Sanitizer Market, by Distribution Channel, 2016-2028(US$ Bn)
9.3.1. Overview
9.3.2. Hypermarket & Supermarket
9.3.3. Drugstore
9.3.4. Online
9.3.5. Agriculture
9.3.6. Others

10. Middle East
10.1. Middle East Hand Sanitizer Market, by Country, 2016-2028(US$ Bn)
10.1.1. UAE
10.1.2.
10.1.3. KSA
10.1.4. Israel
10.1.5. Turkey
10.1.6. Iran
10.1.7. Rest of Middle East
10.2. Middle East Hand Sanitizer Market, by Type, 2016-2028(US$ Bn)
10.2.1. Overview
10.2.2. Gel
10.2.3. Foam
10.2.4. Liquid
10.2.5. Others
10.3. Middle East Hand Sanitizer Market, by Distribution Channel, 2016-2028(US$ Bn)
10.3.1. Overview
10.3.2. Hypermarket & Supermarket
10.3.3. Drugstore
10.3.4. Online
10.3.5. Agriculture
10.3.6. Others

11. Africa
11.1. Africa Hand Sanitizer Market, by Country, 2016-2028(US$ Bn)
11.1.1. South Africa
11.1.2. Egypt
11.1.3. Nigeria
11.1.4. Rest of Africa
11.2. Africa Hand Sanitizer Market, by Type, 2016-2028(US$ Bn)
11.2.1. Overview
11.2.2. Gel
11.2.3. Foam
11.2.4. Liquid
11.2.5. Others
11.3. Africa Hand Sanitizer Market, by Distribution Channel, 2016-2028(US$ Bn)
11.3.1. Overview
11.3.2. Hypermarket & Supermarket
11.3.3. Drugstore
11.3.4. Online
11.3.5. Agriculture
11.3.6. Others

12. Global
12.1. Global Hand Sanitizer Market, by Type, 2016-2028(US$ Bn)
12.1.1. Overview
12.1.2. Gel
12.1.3. Foam
12.1.4. Liquid
12.1.5. Others
12.2. Global Hand Sanitizer Market, by Distribution Channel, 2016-2028(US$ Bn)
12.2.1. Overview
12.2.2. Hypermarket & Supermarket
12.2.3. Drugstore
12.2.4. Online
12.2.5. Agriculture
12.2.6. Others

13. Company Profiles
13.1. Reckitt Benckiser Group plc
13.2. Procter and Gamble
13.3. Henkel AG and Company
13.4. The Himalaya Drug Company
13.5. GOJO Industries, Inc.
13.6. Unilever
13.7. Vi-Jon
13.8. Chattem, Inc.
13.9. Kutol
13.10. Best Sanitizers, Inc
13.11. Others

 

List of Figures

FIG. 1 Global Hand Sanitizer Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global Hand Sanitizer Market Segmentation
FIG. 4 Global Hand Sanitizer Market, by Type, 2019 (US$ Bn)
FIG. 5 Global Hand Sanitizer Market, by Distribution Channel, 2021 (US$ Bn)
FIG. 6 Global Hand Sanitizer Market, by Geography, 2021 (US$ Bn)
FIG. 7 Attractive Investment Proposition, by Geography, 2021
FIG. 8 Global Market Positioning of Key Hand Sanitizer Market Manufacturers, 2019
FIG. 9 Global Hand Sanitizer Market Value Contribution, By Type, 2021 & 2028 (Value %)
FIG. 10 Global Hand Sanitizer Market, by Gel, Value, 2016-2028 (US$ Bn)
FIG. 11 Global Hand Sanitizer Market, by Foam, Value, 2016-2028 (US$ Bn)
FIG. 12 Global Hand Sanitizer Market, by Liquid, Value, 2016-2028 (US$ Bn)
FIG. 13 Global Hand Sanitizer Market, by Others, Value, 2016-2028 (US$ Bn)
FIG. 14 Global Hand Sanitizer Market Value Contribution, By Distribution Channel, 2021 & 2028 (Value %)
FIG. 15 Global Hand Sanitizer Market, by Hypermarket & Supermarket, Value, 2016-2028 (US$ Bn)
FIG. 16 Global Hand Sanitizer Market, by Drugstore, Value, 2016-2028 (US$ Bn)
FIG. 17 Global Hand Sanitizer Market, by Online, Value, 2016-2028 (US$ Bn)
FIG. 18 Global Hand Sanitizer Market, by Others, Value, 2016-2028 (US$ Bn)
FIG. 19 U.S. Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 20 Rest of North America Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 21 U.K. Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 22 Germany Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 23 France Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 24 Italy Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 25 Spain Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 26 Russia Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 27 BENELUX Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 28 Poland Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 29 Austria Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 30 Rest of Europe Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 31 Japan Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 32 China Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 33 India Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 34 South Korea Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 35 Australia Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 36 Southeast Asia Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 37 Rest of Asia Pacific Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 38 Middle East & Africa Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 39 South Africa Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 40 Nigeria Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 41 Egypt Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 42 GCC Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 43 Israel Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 44 Latin America Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 45 Mechanicalzil Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 46 Argentina Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 47 Colombia Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 48 Peru Hand Sanitizer Market, 2016-2028 (US$ Bn)
FIG. 49 Chile Hand Sanitizer Market, 2016-2028 (US$ Bn)

List of Tables

TABLE 1 Market Snapshot: Global Beauty Devices (Hand Sanitizer) Market
TABLE 2 Global Hand Sanitizer Market, by Type, 2016-2028 (US$ Bn)
TABLE 3 Global Hand Sanitizer Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 4 Global Hand Sanitizer Market, by Geography, 2016-2028 (US$ Bn)
TABLE 5 North America Hand Sanitizer Market, by Type, 2016-2028 (US$ Bn)
TABLE 6 North America Hand Sanitizer Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 7 North America Hand Sanitizer Market, by Country, 2016-2028 (US$ Bn)
TABLE 8 Europe Hand Sanitizer Market, by Type, 2016-2028 (US$ Bn)
TABLE 9 Europe Hand Sanitizer Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 10 Europe Hand Sanitizer Market, by Country/Region, 2016-2028 (US$ Bn)
TABLE 11 Asia Pacific Hand Sanitizer Market, by Type, 2016-2028 (US$ Bn)
TABLE 12 Asia Pacific Hand Sanitizer Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 13 Asia Pacific Hand Sanitizer Market, by Country/Region, 2016-2028 (US$ Bn)
TABLE 14 Latin America Hand Sanitizer Market, by Type, 2016-2028 (US$ Bn)
TABLE 15 Latin America Hand Sanitizer Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 16 Latin America Hand Sanitizer Market, by Country/Region, 2016-2028 (US$ Bn)
TABLE 17 Middle East Hand Sanitizer Market, by Type, 2016-2028 (US$ Bn)
TABLE 18 Middle East Hand Sanitizer Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 19 Middle East Hand Sanitizer Market, by Country/Region, 2016-2028 (US$ Bn)
TABLE 20 Africa Hand Sanitizer Market, by Type, 2016-2028 (US$ Bn)
TABLE 21 Africa Hand Sanitizer Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 22 Africa Hand Sanitizer Market, by Country/Region, 2016-2028 (US$ Bn)

Frequently Asked Questions:

How COVID-19 Impacted the global Hand Sanitizer Market?

Hand sanitizers are extremely effective in killing disease-causing germs and viruses. Individuals can also better protect themselves against the coronavirus by utilizing such products, breaking the cycle of COVID-19 infection from human to human transmission. As a result of these benefits, hand sanitizer demand will continue to rise. The Department of Statistics, Government of Canada, reported a more than 600 percent increase in sales of hand sanitizing items in Canada from March 14th, 2019 to M

Which is the leading market for Hand Sanitizer?

The North American region is expected to dominate the sanitizer products (hand) market share because of the high level of public awareness about hand hygiene, regulatory agencies such as the Food and Drug Administration and the World Health Organization launched awareness campaigns to encourage the use of hand sanitizers.

What are the key drivers for the growth of the Hand Sanitizer Market?

Growing consumer awareness of personal hygiene and increased government measures to promote the use of hand sanitizers are the major factors driving up the hand sanitizer market.

Which is the major segment in Hand Sanitizer Market by Product?

The gel-based hand sanitizer segment accounted for 47.2 percent of the market in 2021 and is predicted to maintain its dominance throughout the forecast period.

Which is the major segment in Hand Sanitizer Market by Distribution Channel?

In 2021, hypermarkets and supermarkets were a larger distribution channel, accounting for approximately 37.7 percent of global revenue.

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