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Indonesia K Beauty Product Market By Type (Sheet Masks, Cleansers, Moisturizers, Others); By Application (Beauty Business, Personal, Others); By End User (Male, Female, Children and Teenage); By Distribution Channel (Online Retail, Supermarket/Hypermarket, Specialty/Monobrand Stores) – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

Summary
Table Of Content

REPORT ATTRIBUTE	DETAILS
Historical Period	2019-2022
Base Year	2023
Forecast Period	2024-2032
Indonesia K-Beauty Product Market Size 2023	USD 86.29 million
Indonesia K-Beauty Product Market, CAGR	7.30%.
Indonesia K-Beauty Product Market Size 2032	USD 162.95 million

Market Overview

The Indonesia K-Beauty Product Market is projected to grow from USD 86.29 million in 2023 to an estimated USD 162.95 million by 2032, with a compound annual growth rate (CAGR) of 7.30% from 2024 to 2032. This robust growth is driven by increasing consumer awareness of skincare benefits, the rising influence of K-beauty trends through social media, and the expanding middle-class population with higher disposable incomes.

Key market drivers include the strong cultural affinity for Korean beauty standards, the proliferation of digital marketing and e-commerce platforms, and the growing demand for natural and organic beauty solutions. Trends such as the integration of advanced skincare technologies, personalized beauty routines, and sustainable packaging are shaping the market landscape. Additionally, collaborations between Korean beauty brands and local Indonesian retailers are enhancing product accessibility and consumer trust, fostering a favorable environment for market growth.

Geographically, major urban centers like Jakarta, Surabaya, and Bali are the primary hubs for K-beauty product consumption, driven by higher income levels and greater exposure to international beauty trends. These regions exhibit the highest adoption rates due to the presence of specialty stores, beauty salons, and robust online retail infrastructure. Key players in the Indonesia K-Beauty Product Market include renowned Korean brands such as Innisfree, Laneige, and Etude House, alongside emerging local brands that are leveraging unique formulations and effective marketing strategies to capture market share. The competitive landscape is characterized by continuous innovation, strategic partnerships, and a focus on enhancing the consumer experience to sustain growth in this dynamic market.

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Market Insights

The market is projected to grow from USD 86.29 million in 2023 to USD 162.95 million by 2032, with a CAGR of 7.30% from 2024 to 2032.
The growing influence of Korean culture, including K-dramas and K-pop, significantly drives the demand for K-beauty products in Indonesia.
Increasing disposable income and a rising middle-class population are fueling consumer demand for premium K-beauty products.
Continuous product innovation, such as multi-functional products and natural ingredients, is a key driver in the market’s expansion.
Strict regulatory requirements and high compliance costs for foreign brands can be a barrier to entry for new players.
Urban centers like Jakarta, Surabaya, and Bali are the primary hubs for K-beauty consumption, benefiting from better exposure to global trends and higher income levels.
The rise of online shopping platforms and digital marketing strategies is transforming how K-beauty products reach Indonesian consumers, particularly among younger, tech-savvy demographics.

Market Drivers

Cultural Influence and Popularity of Korean Wave (Hallyu)

The rising influence of Korean culture, known as Hallyu, plays a pivotal role in driving the demand for K-beauty products in Indonesia. Popular K-dramas, K-pop idols, and Korean celebrities significantly influence consumer behavior, especially among younger demographics. For instance, a survey indicated that around 62% of Indonesian respondents recognize the popularity of Korean beauty in their country, showcasing a strong cultural alignment with Korean entertainment and aesthetics. This influence is further amplified through social media platforms where local influencers merge K-beauty styles with traditional Indonesian beauty practices, enhancing consumer interest in K-beauty products. As Indonesian consumers associate these products with the flawless appearances of their favorite stars, a strong demand for similar beauty regimens emerges. The endorsement of K-beauty brands by celebrities on platforms like Instagram and TikTok creates a ripple effect on purchasing decisions, making these products highly sought after. As more Indonesians embrace Korean culture and its beauty standards, the market for K-beauty products continues to thrive, reflecting a broader trend of cultural exchange that enriches both consumer experiences and market dynamics.

Innovation in Product Offerings and Multi-functionality

Innovation is at the core of the K-beauty industry, attracting Indonesian consumers with advanced formulations and multi-functional products. K-beauty brands consistently introduce cutting-edge solutions that cater to diverse skin types and needs. For example, snail mucin-based skincare and cushion foundations have gained popularity due to their multifunctionality and effectiveness. Local brands are also adapting these innovations by incorporating trendy ingredients that resonate with Indonesian consumers. The emphasis on multi-functional products aligns well with the fast-paced lifestyles of many Indonesians who seek efficiency in their beauty routines. Additionally, these innovations enhance product efficacy while catering to the value-for-money preference prevalent among the Indonesian middle class. As consumers increasingly seek out products that deliver multiple benefits—such as hydration, sun protection, and coverage—K-beauty brands are well-positioned to meet these demands. This focus on innovation not only drives market growth but also fosters a competitive landscape where brands continuously strive to offer unique solutions that appeal to the evolving preferences of Indonesian consumers.

Shift Toward Natural, Sustainable, and Cruelty-Free Products

The growing awareness of sustainable and ethical practices among Indonesian consumers has significantly influenced the K-beauty market. Many consumers now prioritize products featuring natural ingredients, eco-friendly packaging, and adherence to cruelty-free production standards. Brands such as Innisfree and Laneige effectively meet these demands by emphasizing their commitment to sustainability through responsibly sourced ingredients and environmentally conscious practices. For instance, Innisfree’s use of Jeju Island’s natural resources not only highlights its dedication to purity but also resonates deeply with environmentally conscious consumers in Indonesia. This shift in consumer preference is crucial as it reflects a broader trend toward ethical consumption choices among younger demographics who are increasingly vocal about their values. The emphasis on natural extracts and skin-friendly formulations aligns perfectly with this growing demand for transparency and responsibility in beauty products. As more Indonesian consumers seek out sustainable options that align with their values, K-beauty brands that prioritize ethical practices are likely to see continued support from this conscientious audience, bolstering their growth trajectory in the competitive beauty market.

Expansion of E-commerce and Digital Marketing

E-commerce platforms and digital marketing strategies have revolutionized how K-beauty products reach Indonesian consumers. With increasing internet penetration and smartphone usage, a larger segment of the population can now access a wide range of K-beauty products online. Major e-commerce giants like Tokopedia, Shopee, and Lazada have dedicated sections for beauty products, often featuring attractive discounts and exclusive deals that entice consumers to explore K-beauty offerings. Furthermore, social media platforms such as Instagram, TikTok, and YouTube serve as powerful marketing tools that enable brands to engage directly with their target audience through tutorials, reviews, and influencer endorsements. For instance, many beauty influencers showcase their favorite K-beauty products through engaging content that resonates with young audiences seeking authentic recommendations. This seamless integration of digital channels not only boosts consumer awareness but also enhances purchase convenience by allowing customers to shop from the comfort of their homes. As online shopping becomes increasingly popular among Indonesian consumers, this digital transformation is propelling the growth of the K-beauty market while fostering a vibrant community around beauty trends and innovations.

Market Trends

Rising Popularity of Minimalist Skincare Regimens

In recent years, Indonesian consumers have embraced minimalist skincare routines, moving away from the elaborate 10-step regimens traditionally associated with K-beauty. This shift reflects a preference for efficiency and simplicity, particularly among urban millennials and Gen Z consumers. For instance, a survey revealed that Gen Z female respondents typically use around five products in their morning skincare routines, which include essentials like facial wash, toner, moisturizer, sunscreen, and serum. This inclination towards fewer products aligns with the rise of skinimalism, where multifunctional products are favored for their ability to deliver multiple benefits. K-beauty brands have responded by introducing innovative offerings such as BB creams that combine skincare with sun protection and hybrid serums that serve as both moisturizers and primers. This trend resonates with the fast-paced lifestyles of Indonesian consumers while maintaining the high efficacy and innovation for which K-beauty is known.

Increased Focus on Customization and Skin-Specific Solutions

As Indonesian consumers become more knowledgeable about skincare, there is a growing demand for products tailored to specific skin concerns and types. Many K-beauty brands now offer personalized solutions for common issues in Indonesia, such as acne and hyperpigmentation. For example, targeted formulations featuring effective ingredients like niacinamide and centella asiatica have gained popularity due to their efficacy in addressing these concerns. A significant portion of consumers now seeks customizable skincare routines that cater to individual needs, enhancing their overall experience. Brands that offer these tailored solutions not only drive consumer loyalty but also foster deeper engagement by empowering users to take control of their skincare journeys. This trend underscores the importance of understanding local skin issues and preferences, allowing brands to build stronger connections with their audience.

Preference for Clean, Sustainable, and Cruelty-Free Beauty

Sustainability and ethical practices have become essential in consumer decision-making within the Indonesian K-beauty market. With increased awareness of environmental issues, many Indonesian consumers actively seek products that are eco-friendly, sustainably packaged, and cruelty-free. Brands like Innisfree have gained traction by highlighting their commitment to sustainable sourcing and environmentally responsible initiatives. For instance, Innisfree’s focus on using natural ingredients and recyclable packaging resonates with health-conscious consumers looking for clean beauty options. Additionally, the trend towards mindful consumption is evident as more individuals prioritize products free from harmful chemicals. This shift not only reflects a broader movement towards sustainability but also enhances brand loyalty among consumers who value ethical practices. As a result, K-beauty brands that align with these values are likely to see continued growth in Indonesia’s evolving beauty landscape.

Growing Influence of Digital Marketing and Social Commerce

The digital transformation of retail and marketing has significantly shaped trends in the Indonesian K-beauty market. Social media platforms such as Instagram, TikTok, and YouTube are central to how K-beauty brands connect with consumers. Influencer marketing has become a key strategy for brands to demonstrate product effectiveness through reviews and tutorial videos. For instance, many brands utilize livestreams to engage audiences in real time, showcasing product benefits while fostering a sense of community among consumers. Additionally, social commerce—where products are sold directly through social media—has gained momentum in Indonesia. This seamless shopping experience enhances brand visibility while allowing consumers to interact with brands more personally. As digital engagement continues to grow, K-beauty brands that leverage these platforms effectively will be better positioned to capture the attention of Indonesian consumers who increasingly rely on online channels for their beauty purchases.

Market Challenges

Intense Competition and Price Sensitivity

One of the primary challenges facing the Indonesia K Beauty Product Market is the intense competition both from local brands and international players. While K-beauty products are highly popular in Indonesia, local brands are increasingly offering similar products at lower prices, often with formulations that cater to the specific needs of Indonesian consumers. This price sensitivity is prevalent, particularly in the middle-class segment, where affordability is a key consideration in purchasing decisions. K-beauty brands must strike a delicate balance between maintaining their premium image and meeting the cost expectations of Indonesian consumers. The influx of affordable alternatives can make it difficult for established K-beauty brands to maintain market share unless they continue to innovate and offer compelling value propositions.

Regulatory Hurdles and Consumer Awareness

Another challenge in the Indonesian K-beauty market is navigating the regulatory landscape and ensuring consumer trust. Indonesia’s stringent regulatory environment for cosmetic and skincare products, particularly regarding ingredients and claims, can be difficult for foreign brands to comply with. Ensuring that products meet local standards and are registered with the National Agency of Drug and Food Control (BPOM) is essential but can be time-consuming and costly. Additionally, while K-beauty products are becoming increasingly popular, many consumers in Indonesia still lack full awareness of the benefits and proper usage of these products. Misconceptions about ingredients and efficacy can limit the widespread adoption of K-beauty, especially in rural areas where education on skincare is less developed. Brands must invest in consumer education and brand-building to overcome these hurdles and expand their market reach.

Market Opportunities

Expanding Middle-Class Consumer Base

Indonesia’s rapidly growing middle class presents a significant opportunity for the K-beauty product market. As disposable incomes rise, particularly in urban areas such as Jakarta and Surabaya, consumers are increasingly seeking premium beauty products that promise high efficacy and innovative solutions. For instance, the middle-class population in Indonesia reached approximately 57.33 million people in 2019, but this number has significantly declined to about 47.85 million by 2024, indicating a loss of nearly 9.5 million individuals from this demographic over a five-year period. This shift underscores a critical opportunity for K-beauty brands to target the remaining middle-class consumers who are eager to invest in skincare regimens and self-care routines. The increasing number of young, beauty-conscious individuals in Indonesia is likely to fuel demand for Korean beauty products, known for their cutting-edge formulations and appeal to the latest beauty trends. By offering customized, affordable, and high-quality products tailored to the needs of this evolving demographic, K-beauty brands can effectively tap into the expanding market and establish a strong foothold in Indonesia’s beauty landscape.

Growth of E-commerce and Digital Engagement

The ongoing expansion of e-commerce platforms and digital engagement in Indonesia offers a compelling opportunity for K-beauty brands to reach a broader audience. With the widespread use of smartphones and high internet penetration, Indonesian consumers are increasingly shopping online for beauty products. E-commerce platforms such as Tokopedia, Lazada, and Shopee have transformed the retail landscape, making it easier for consumers to access a variety of products from the comfort of their homes. This trend is supported by rising domestic travel and discretionary spending on entertainment since 2019, indicating a growing willingness among consumers to invest in personal care and beauty products. Additionally, digital marketing strategies like influencer partnerships, social media campaigns, and live-streamed product launches allow brands to connect with Indonesia’s tech-savvy youth demographic effectively. By leveraging these e-commerce channels and engaging with consumers through innovative digital strategies, K-beauty brands can accelerate their market penetration and strengthen their presence in Indonesia’s dynamic beauty market.

Market Segmentation Analysis

By Type

In the Indonesia K-beauty market, sheet masks are highly popular due to their convenience and immediate results, offering targeted solutions for hydration, brightening, and anti-aging. Cleansers, including both foam and oil-based formulations, are gaining popularity for their gentle yet effective cleansing, which removes impurities while preserving the skin’s natural moisture. Moisturizers, such as creams, serums, and gels, are in high demand for their ability to provide deep hydration and maintain the skin barrier, with lightweight and non-comedogenic options being preferred in Indonesia’s humid climate. Additionally, the “others” category, which includes serums, sunscreens, exfoliators, and treatment masks, continues to grow, with products offering multiple skincare benefits in a single formulation becoming increasingly popular to address concerns like acne, pigmentation, and aging.

By Application

The application of K-beauty products in Indonesia spans multiple sectors. The beauty business segment, which includes professional skincare treatments in salons and spas, plays a significant role, with beauty professionals recommending high-performance products for both immediate and long-term benefits. Personal use remains the largest segment, as increasing consumer awareness of Korean skincare routines drives individuals to incorporate these products into their daily self-care routines to address specific skin concerns. Additionally, the others segment covers institutional and commercial uses, such as for gift sets, promotional events, and business-to-business sales.

Segments

Based on Type

Sheet Masks
Cleansers
Moisturizers
Others

Based on Application

Beauty Business
Personal
Others

Based on End User

Male
Female
Children and Teenage

Based on Distribution Channel

Online Retail
Supermarket/Hypermarket
Specialty/Monobrand Stores

Based on Region

Java
Bali and Sumatra
Other Islands

Regional Analysis

Java (60%)

Java, particularly the urban centers such as Jakarta, Surabaya, Bandung, and Yogyakarta, dominates the Indonesia K Beauty Product Market. The region accounts for approximately 60% of the market share due to its high population density, higher disposable incomes, and a large concentration of young, beauty-conscious consumers. Jakarta, as the capital city, is the primary hub for K-beauty products, with a thriving e-commerce ecosystem and numerous retail outlets offering a variety of Korean skincare and cosmetics. This region also benefits from greater exposure to global beauty trends and a high concentration of influencers who promote K-beauty through social media platforms such as Instagram, YouTube, and TikTok.

Bali (15%)

Bali, with its status as a major tourist destination, accounts for approximately 15% of the market share. The region’s demand for K-beauty products is driven not only by locals but also by international tourists seeking premium skincare solutions. Many high-end beauty salons, spas, and wellness centers in Bali offer Korean beauty treatments, further boosting the demand for K-beauty products. Additionally, the influx of expatriates and tourists from East Asia and other parts of the world familiar with K-beauty trends plays a significant role in sustaining demand for these products in the region.

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Key players

Able C & C Ltd
Adwin Korea Corporation
Amorepacific Corporation
CLIO COSMETICS Co. Ltd
Cosrx Inc
LG H&H Co. Ltd. (LG Corporation)
The Crème Shop Inc
The Face Shop Inc
Purederm
Nykaa
Nikkei Asia

Competitive Analysis

The Indonesia K Beauty Product Market is highly competitive, with established international and regional brands striving for dominance. Companies like Amorepacific Corporation, LG H&H, and Cosrx Inc. lead the market, leveraging their strong global presence, wide product portfolios, and innovative formulations. These brands benefit from established brand recognition and significant distribution networks, including retail partnerships and e-commerce channels. Emerging players like Nykaa and The Crème Shop Inc are capitalizing on the growing trend of online retail and targeted marketing through social media. Their ability to connect with the younger, tech-savvy consumer base in Indonesia gives them an edge in driving market share. Meanwhile, regional players such as Adwin Korea Corporation and The Face Shop Inc focus on catering to local preferences, offering skincare products with natural ingredients tailored to the Indonesian climate. This diverse mix of global and regional players creates a dynamic competitive landscape in the market.

Recent Developments

In April 2024, Able C&C expanded its partnership with Japan’s Daiso, launching an exclusive makeup line called Pure Candy. This line features three color cosmetics products—blusher, lip tint, and lip balm—priced at approximately USD 2.19 each. The products are inspired by vibrant candy colors and aim to provide hydration along with color.

In November 2023, Amorepacific’s nutricosmetics brand, Vital Beautie, introduced a new retinol-based dietary supplement designed to be safe for sensitive individuals. This launch emphasizes the company’s commitment to innovative skincare solutions that cater to diverse consumer needs.

In June 2024, LG H&H announced the launch of a new skincare line under its popular brand The Face Shop, specifically targeting the Indonesian market. This line focuses on natural ingredients and aims to meet the rising demand for effective skincare solutions among local consumers.

In March 2024, The Crème Shop launched a new collection of vegan skincare products in Indonesia, aligning with the growing trend towards cruelty-free and environmentally friendly beauty options. This collection has been well-received by Indonesian consumers who prioritize ethical beauty choices.

Market Concentration and Characteristics

The Indonesia K Beauty Product Market exhibits a moderate level of market concentration, with a few dominant global players such as Amorepacific Corporation, LG H&H Co. Ltd., and Cosrx Inc. leading the market, while several smaller and regional players, including The Face Shop Inc. and Purederm, also maintain a significant presence. These major brands dominate the market by leveraging strong brand recognition, extensive product portfolios, and well-established distribution channels. However, the market is characterized by high competition, as both international and local brands increasingly cater to the growing demand for K-beauty products through online retail, social media marketing, and personalized skincare solutions. The rise of e-commerce and social commerce, particularly among younger, tech-savvy consumers, has opened opportunities for both established players and new entrants to capture market share, making the market dynamic and highly competitive.

Report Coverage

The research report offers an in-depth analysis based on Type, Application, End User, Distribution Channel and Region. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

Future Outlook

The Indonesia K Beauty Product Market is expected to grow significantly, driven by rising disposable incomes and growing consumer awareness of Korean beauty trends. The market is projected to reach USD 162.95 million by 2032, with a robust CAGR of 7.30% from 2024 to 2032.

E-commerce platforms will continue to play a crucial role in market growth, offering greater accessibility to K-beauty products. The convenience of online shopping and digital promotions will enhance product visibility across Indonesia’s diverse regions.

Consumers are expected to prioritize sustainable and cruelty-free K-beauty products, leading brands to adopt eco-friendly packaging and ethical sourcing. This shift will align with the global trend toward mindful consumption and environmental responsibility

The demand for personalized skincare will rise, with brands offering customized products tailored to specific skin concerns. As consumers seek products that meet their unique needs, personalization will become a key selling point.

The male skincare segment will continue to expand as more Indonesian men embrace grooming and skincare routines. K-beauty brands will increasingly target male consumers with tailored product lines designed for their specific skincare needs.

Korean beauty products will gain more traction in secondary cities and rural areas of Indonesia. As internet penetration increases, more consumers outside major urban centers will access and purchase K-beauty products online.

K-beauty brands will continue to innovate, introducing advanced skincare formulations that incorporate cutting-edge technologies. Consumers will benefit from more effective products designed to address a range of skin issues, from acne to aging.

Social media will remain a powerful tool for promoting K-beauty products, with influencers and beauty vloggers shaping consumer preferences. Brands will increasingly collaborate with digital influencers to engage Indonesia’s younger demographic.

Consumers will increasingly seek multi-functional products that combine several skincare steps into one. K-beauty brands will respond by offering convenient and time-saving solutions, such as BB creams with SPF and anti-aging benefits.

While online retail will continue to dominate, the expansion of K-beauty stores and pop-up shops in major cities will increase. These physical stores will provide consumers with the opportunity to experience products firsthand, strengthening brand loyalty and trust.

CHAPTER NO. 1 : INTRODUCTION 19

1.1.1. Report Description 19

Purpose of the Report 19

USP & Key Offerings 19

1.1.2. Key Benefits for Stakeholders 19

1.1.3. Target Audience 20

1.1.4. Report Scope 20

CHAPTER NO. 2 : EXECUTIVE SUMMARY 21

2.1. K-BEAUTY PRODUCTS Market Snapshot 21

2.1.1. Indonesia K-BEAUTY PRODUCTS Market, 2018 – 2032 (USD Million) 22

CHAPTER NO. 3 : GEOPOLITICAL CRISIS IMPACT ANALYSIS 23

3.1. Russia-Ukraine and Israel-Palestine War Impacts 23

CHAPTER NO. 4 : K-BEAUTY PRODUCTS MARKET – INDUSTRY ANALYSIS 24

4.1. Introduction 24

4.2. Market Drivers 25

4.2.1. Driving Factor 1 Analysis 25

4.2.2. Driving Factor 2 Analysis 26

4.3. Market Restraints 27

4.3.1. Restraining Factor Analysis 27

4.4. Market Opportunities 28

4.4.1. Market Opportunity Analysis 28

4.5. Porter’s Five Forces Analysis 29

4.6. Value Chain Analysis 30

4.7. Buying Criteria 31

CHAPTER NO. 5 : IMPORT EXPORT ANALYSIS 32

5.1. Import Analysis by Indonesia 32

5.1.1. Indonesia K-BEAUTY PRODUCTS Market Import Volume/Revenue, By Indonesia, 2018 – 2023 32

5.2. Export Analysis by Indonesia 33

5.2.1. Indonesia K-BEAUTY PRODUCTS Market Export Volume/Revenue, By Indonesia, 2018 – 2023 33

CHAPTER NO. 6 : DEMAND SUPPLY ANALYSIS 34

6.1. Demand Analysis by Indonesia 34

6.1.1. Indonesia K-BEAUTY PRODUCTS Market Demand Volume/Revenue, By Indonesia, 2018 – 2023 34

6.2. Supply Analysis by Indonesia 35

6.2.1. Indonesia K-BEAUTY PRODUCTS Market Supply Volume/Revenue, By Indonesia, 2018 – 2023 35

CHAPTER NO. 7 : PRODUCTION ANALYSIS 36

7.1. Production Analysis by Indonesia 36

7.1.1. Indonesia K-BEAUTY PRODUCTS Market Production Volume/Revenue, By Indonesia, 2018 – 2023 36

CHAPTER NO. 8 : PRICE ANALYSIS 37

8.1. Price Analysis by Type 37

8.1.1. Indonesia K-BEAUTY PRODUCTS Market Price, By Type, 2018 – 2023 37

8.1.2. Indonesia Type Market Price, By Type, 2018 – 2023 37

CHAPTER NO. 9 : RAW MATERIALS ANALYSIS 38

9.1. Key Raw Materials and Suppliers 38

9.2. Key Raw Materials Price Trend 38

CHAPTER NO. 10 : MANUFACTURING COST ANALYSIS 39

10.1. Manufacturing Cost Analysis 39

10.2. Manufacturing Process 39

CHAPTER NO. 11 : ANALYSIS COMPETITIVE LANDSCAPE 40

11.1. Company Market Share Analysis – 2023 40

11.1.1. Indonesia K-BEAUTY PRODUCTS Market: Company Market Share, by Volume, 2023 40

11.1.2. Indonesia K-BEAUTY PRODUCTS Market: Company Market Share, by Revenue, 2023 41

11.1.3. Indonesia K-BEAUTY PRODUCTS Market: Top 6 Company Market Share, by Revenue, 2023 41

11.1.4. Indonesia K-BEAUTY PRODUCTS Market: Top 3 Company Market Share, by Revenue, 2023 42

11.2. Indonesia K-BEAUTY PRODUCTS Market Company Volume Market Share, 2023 43

11.3. Indonesia K-BEAUTY PRODUCTS Market Company Revenue Market Share, 2023 44

11.4. Company Assessment Metrics, 2023 45

11.4.1. Stars 45

11.4.2. Emerging Leaders 45

11.4.3. Pervasive Players 45

11.4.4. Participants 45

11.5. Start-ups /SMEs Assessment Metrics, 2023 45

11.5.1. Progressive Companies 45

11.5.2. Responsive Companies 45

11.5.3. Dynamic Companies 45

11.5.4. Starting Blocks 45

11.6. Strategic Developments 46

11.6.1. Acquisitions & Mergers 46

New Product Launch 46

Indonesia Expansion 46

11.7. Key Players Product Matrix 47

CHAPTER NO. 12 : PESTEL & ADJACENT MARKET ANALYSIS 48

12.1. PESTEL 48

12.1.1. Political Factors 48

12.1.2. Economic Factors 48

12.1.3. Social Factors 48

12.1.4. Technological Factors 48

12.1.5. Environmental Factors 48

12.1.6. Legal Factors 48

12.2. Adjacent Market Analysis 48

CHAPTER NO. 13 : K-BEAUTY PRODUCTS MARKET – BY TYPE SEGMENT ANALYSIS 49

13.1. K-BEAUTY PRODUCTS Market Overview, by Type Segment 49

13.1.1. K-BEAUTY PRODUCTS Market Revenue Share, By Type, 2023 & 2032 50

13.1.2. K-BEAUTY PRODUCTS Market Attractiveness Analysis, By Type 51

13.1.3. Incremental Revenue Growth Opportunity, by Type, 2024 – 2032 51

13.1.4. K-BEAUTY PRODUCTS Market Revenue, By Type, 2018, 2023, 2027 & 2032 52

13.2. Sheet Masks 53

13.3. Cleansers 54

13.4. Moisturizers 55

13.5. Others 56

13.6. Type 5 57

CHAPTER NO. 14 : K-BEAUTY PRODUCTS MARKET – BY APPLICATION SEGMENT ANALYSIS 58

14.1. K-BEAUTY PRODUCTS Market Overview, by Application Segment 58

14.1.1. K-BEAUTY PRODUCTS Market Revenue Share, By Application, 2023 & 2032 59

14.1.2. K-BEAUTY PRODUCTS Market Attractiveness Analysis, By Application 60

14.1.3. Incremental Revenue Growth Opportunity, by Application, 2024 – 2032 60

14.1.4. K-BEAUTY PRODUCTS Market Revenue, By Application, 2018, 2023, 2027 & 2032 61

14.2. Beauty Business 62

14.3. Personal 63

14.4. Others 64

14.5. Application 4 65

14.6. Application 5 66

CHAPTER NO. 15 : K-BEAUTY PRODUCTS MARKET – BY END-USER SEGMENT ANALYSIS 67

15.1. K-BEAUTY PRODUCTS Market Overview, by End-user Segment 67

15.1.1. K-BEAUTY PRODUCTS Market Revenue Share, By End-user, 2023 & 2032 68

15.1.2. K-BEAUTY PRODUCTS Market Attractiveness Analysis, By End-user 69

15.1.3. Incremental Revenue Growth Opportunity, by End-user, 2024 – 2032 69

15.1.4. K-BEAUTY PRODUCTS Market Revenue, By End-user, 2018, 2023, 2027 & 2032 70

15.2. Male 71

15.3. Female 72

15.4. Children 73

15.5. Teenage 74

15.6. End-user 5 75

CHAPTER NO. 16 : K-BEAUTY PRODUCTS MARKET – BY TECHNOLOGY SEGMENT ANALYSIS 76

16.1. K-BEAUTY PRODUCTS Market Overview, by Technology Segment 76

16.1.1. K-BEAUTY PRODUCTS Market Revenue Share, By Technology, 2023 & 2032 77

16.1.2. K-BEAUTY PRODUCTS Market Attractiveness Analysis, By Technology 78

16.1.3. Incremental Revenue Growth Opportunity, by Technology, 2024 – 2032 78

16.1.4. K-BEAUTY PRODUCTS Market Revenue, By Technology, 2018, 2023, 2027 & 2032 79

16.2. Technology 1 80

16.3. Technology 2 81

16.4. Technology 3 82

CHAPTER NO. 17 : – BY DISTRIBUTION CHANNEL SEGMENT ANALYSIS 83

17.1. K-BEAUTY PRODUCTS Market Overview, by Distribution Channel Segment 83

17.1.1. K-BEAUTY PRODUCTS Market Revenue Share, By Distribution Channel, 2023 & 2032 84

17.1.2. K-BEAUTY PRODUCTS Market Attractiveness Analysis, By Distribution Channel 85

17.1.3. Incremental Revenue Growth Opportunity, by Distribution Channel, 2024 – 2032 85

17.1.4. K-BEAUTY PRODUCTS Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032 86

17.2. Online Retail 87

17.3. Supermarket/Hypermarket 88

17.4. Specialty/Monobrand Stores 89

17.5. Distribution Channel 4 90

17.6. Distribution Channel 5 91

CHAPTER NO. 18 : K-BEAUTY PRODUCTS MARKET – INDONESIA ANALYSIS 92

18.1. Type 92

18.1.1. Indonesia K-BEAUTY PRODUCTS Market Revenue, By Type, 2018 – 2023 (USD Million) 92

18.2. Indonesia K-BEAUTY PRODUCTS Market Revenue, By Type, 2024 – 2032 (USD Million) 92

18.3. Application 93

18.3.1. Indonesia K-BEAUTY PRODUCTS Market Revenue, By Application, 2018 – 2023 (USD Million) 93

18.3.2. Indonesia K-BEAUTY PRODUCTS Market Revenue, By Application, 2024 – 2032 (USD Million) 93

18.4. End-user 94

18.4.1. Indonesia K-BEAUTY PRODUCTS Market Revenue, By End-user, 2018 – 2023 (USD Million) 94

18.4.2. Indonesia K-BEAUTY PRODUCTS Market Revenue, By End-user, 2024 – 2032 (USD Million) 94

18.5. Technology 95

18.5.1. Indonesia K-BEAUTY PRODUCTS Market Revenue, By Technology, 2018 – 2023 (USD Million) 95

18.5.2. Indonesia K-BEAUTY PRODUCTS Market Revenue, By Technology, 2024 – 2032 (USD Million) 95

18.6. Distribution Channel 96

18.6.1. Indonesia K-BEAUTY PRODUCTS Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 96

18.6.2. Indonesia K-BEAUTY PRODUCTS Market Revenue, By Distribution Channel, 2024 – 2032 (USD Million) 96

CHAPTER NO. 19 : COMPANY PROFILES 97

19.1. Able C & C Ltd 97

19.1.1. Company Overview 97

19.1.2. Product Portfolio 97

19.1.3. Swot Analysis 97

19.1.4. Business Strategy 98

19.1.5. Financial Overview 98

19.1.6. Adwin Korea Corporation 99

19.1.7. Amorepacific Corporation 99

19.1.8. CLIO COSMETICS Co. Ltd 99

19.1.9. Cosrx Inc 99

19.1.10. LG H&H Co. Ltd. (LG Coproration) 99

19.1.11. The Crème Shop Inc 99

19.1.12. The Face Shop Inc 99

19.1.13. Purederm 99

19.1.14. Nykaa 99

19.1.15. Nikkei Asia 99

19.1.16. Company 12 99

19.1.17. Company 13 99

19.1.18. Company 14 99

CHAPTER NO. 20 : RESEARCH METHODOLOGY 100

20.1. Research Methodology 100

20.1.1. Phase I – Secondary Research 101

20.1.2. Phase II – Data Modeling 101

Company Share Analysis Model 102

Revenue Based Modeling 102

20.1.3. Phase III – Primary Research 103

20.1.4. Research Limitations 104

Assumptions 104

List of Figures

FIG NO. 1. Indonesia K-BEAUTY PRODUCTS Market Revenue, 2018 – 2032 (USD Million) 22

FIG NO. 2. Porter’s Five Forces Analysis for Indonesia K-BEAUTY PRODUCTS Market 29

FIG NO. 3. Value Chain Analysis for Indonesia K-BEAUTY PRODUCTS Market 30

FIG NO. 4. Indonesia K-BEAUTY PRODUCTS Market Import Volume/Revenue, By Indonesia, 2018 – 2023 32

FIG NO. 5. Indonesia K-BEAUTY PRODUCTS Market Export Volume/Revenue, By Indonesia, 2018 – 2023 33

FIG NO. 6. Indonesia K-BEAUTY PRODUCTS Market Demand Volume/Revenue, By Indonesia, 2018 – 2023 34

FIG NO. 7. Indonesia K-BEAUTY PRODUCTS Market Supply Volume/Revenue, By Indonesia, 2018 – 2023 35

FIG NO. 8. Indonesia K-BEAUTY PRODUCTS Market Production Volume/Revenue, By Indonesia, 2018 – 2023 36

FIG NO. 9. Indonesia K-BEAUTY PRODUCTS Market Price, By Type, 2018 – 2023 37

FIG NO. 10. Raw Materials Price Trend Analysis, 2018 – 2023 38

FIG NO. 11. Manufacturing Cost Analysis 39

FIG NO. 12. Manufacturing Process 39

FIG NO. 13. Company Share Analysis, 2023 40

FIG NO. 14. Company Share Analysis, 2023 41

FIG NO. 15. Company Share Analysis, 2023 41

FIG NO. 16. Company Share Analysis, 2023 42

FIG NO. 17. K-BEAUTY PRODUCTS Market – Company Volume Market Share, 2023 43

FIG NO. 18. K-BEAUTY PRODUCTS Market – Company Revenue Market Share, 2023 44

FIG NO. 19. K-BEAUTY PRODUCTS Market Revenue Share, By Type, 2023 & 2032 50

FIG NO. 20. Market Attractiveness Analysis, By Type 51

FIG NO. 21. Incremental Revenue Growth Opportunity by Type, 2024 – 2032 51

FIG NO. 22. K-BEAUTY PRODUCTS Market Revenue, By Type, 2018, 2023, 2027 & 2032 52

FIG NO. 23. Indonesia K-BEAUTY PRODUCTS Market for Sheet Masks, Revenue (USD Million) 2018 – 2032 53

FIG NO. 24. Indonesia K-BEAUTY PRODUCTS Market for Cleansers, Revenue (USD Million) 2018 – 2032 54

FIG NO. 25. Indonesia K-BEAUTY PRODUCTS Market for Moisturizers, Revenue (USD Million) 2018 – 2032 55

FIG NO. 26. Indonesia K-BEAUTY PRODUCTS Market for Others, Revenue (USD Million) 2018 – 2032 56

FIG NO. 27. Indonesia K-BEAUTY PRODUCTS Market for Type 5, Revenue (USD Million) 2018 – 2032 57

FIG NO. 28. K-BEAUTY PRODUCTS Market Revenue Share, By Application, 2023 & 2032 59

FIG NO. 29. Market Attractiveness Analysis, By Application 60

FIG NO. 30. Incremental Revenue Growth Opportunity by Application, 2024 – 2032 60

FIG NO. 31. K-BEAUTY PRODUCTS Market Revenue, By Application, 2018, 2023, 2027 & 2032 61

FIG NO. 32. Indonesia K-BEAUTY PRODUCTS Market for Beauty Business, Revenue (USD Million) 2018 – 2032 62

FIG NO. 33. Indonesia K-BEAUTY PRODUCTS Market for Personal, Revenue (USD Million) 2018 – 2032 63

FIG NO. 34. Indonesia K-BEAUTY PRODUCTS Market for Others, Revenue (USD Million) 2018 – 2032 64

FIG NO. 35. Indonesia K-BEAUTY PRODUCTS Market for Application 4, Revenue (USD Million) 2018 – 2032 65

FIG NO. 36. Indonesia K-BEAUTY PRODUCTS Market for Application 5, Revenue (USD Million) 2018 – 2032 66

FIG NO. 37. K-BEAUTY PRODUCTS Market Revenue Share, By End-user, 2023 & 2032 68

FIG NO. 38. Market Attractiveness Analysis, By End-user 69

FIG NO. 39. Incremental Revenue Growth Opportunity by End-user, 2024 – 2032 69

FIG NO. 40. K-BEAUTY PRODUCTS Market Revenue, By End-user, 2018, 2023, 2027 & 2032 70

FIG NO. 41. Indonesia K-BEAUTY PRODUCTS Market for Male, Revenue (USD Million) 2018 – 2032 71

FIG NO. 42. Indonesia K-BEAUTY PRODUCTS Market for Female, Revenue (USD Million) 2018 – 2032 72

FIG NO. 43. Indonesia K-BEAUTY PRODUCTS Market for Children, Revenue (USD Million) 2018 – 2032 73

FIG NO. 44. Indonesia K-BEAUTY PRODUCTS Market for Teenage, Revenue (USD Million) 2018 – 2032 74

FIG NO. 45. Indonesia K-BEAUTY PRODUCTS Market for End-user 5, Revenue (USD Million) 2018 – 2032 75

FIG NO. 46. K-BEAUTY PRODUCTS Market Revenue Share, By Technology, 2023 & 2032 77

FIG NO. 47. Market Attractiveness Analysis, By Technology 78

FIG NO. 48. Incremental Revenue Growth Opportunity by Technology, 2024 – 2032 78

FIG NO. 49. K-BEAUTY PRODUCTS Market Revenue, By Technology, 2018, 2023, 2027 & 2032 79

FIG NO. 50. Indonesia K-BEAUTY PRODUCTS Market for Technology 1, Revenue (USD Million) 2018 – 2032 80

FIG NO. 51. Indonesia K-BEAUTY PRODUCTS Market for Technology 2, Revenue (USD Million) 2018 – 2032 81

FIG NO. 52. Indonesia K-BEAUTY PRODUCTS Market for Technology 3, Revenue (USD Million) 2018 – 2032 82

FIG NO. 53. K-BEAUTY PRODUCTS Market Revenue Share, By Distribution Channel, 2023 & 2032 84

FIG NO. 54. Market Attractiveness Analysis, By Distribution Channel 85

FIG NO. 55. Incremental Revenue Growth Opportunity by Distribution Channel, 2024 – 2032 85

FIG NO. 56. K-BEAUTY PRODUCTS Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032 86

FIG NO. 57. Indonesia K-BEAUTY PRODUCTS Market for Online Retail, Revenue (USD Million) 2018 – 2032 87

FIG NO. 58. Indonesia K-BEAUTY PRODUCTS Market for Supermarket/Hypermarket, Revenue (USD Million) 2018 – 2032 88

FIG NO. 59. Indonesia K-BEAUTY PRODUCTS Market for Specialty/Monobrand Stores, Revenue (USD Million) 2018 – 2032 89

FIG NO. 60. Indonesia K-BEAUTY PRODUCTS Market for Distribution Channel 4, Revenue (USD Million) 2018 – 2032 90

FIG NO. 61. Indonesia K-BEAUTY PRODUCTS Market for Distribution Channel 5, Revenue (USD Million) 2018 – 2032 91

FIG NO. 62. Research Methodology – Detailed View 100

FIG NO. 63. Research Methodology 101

List of Tables

TABLE NO. 1. : Indonesia K-BEAUTY PRODUCTS Market: Snapshot 18

TABLE NO. 2. : Drivers for the K-BEAUTY PRODUCTS Market: Impact Analysis 22

TABLE NO. 3. : Restraints for the K-BEAUTY PRODUCTS Market: Impact Analysis 24

TABLE NO. 4. : Indonesia K-BEAUTY PRODUCTS Market Revenue, By Type, 2018 – 2023 34

TABLE NO. 5. : Key Raw Materials & Suppliers 35

TABLE NO. 6. : Indonesia K-BEAUTY PRODUCTS Market Revenue, By Type, 2018 – 2023 (USD Million) 89

TABLE NO. 7. : Indonesia K-BEAUTY PRODUCTS Market Revenue, By Type, 2024 – 2032 (USD Million) 89

TABLE NO. 8. : Indonesia K-BEAUTY PRODUCTS Market Revenue, By Application, 2018 – 2023 (USD Million) 90

TABLE NO. 9. : Indonesia K-BEAUTY PRODUCTS Market Revenue, By Application, 2024 – 2032 (USD Million) 90

TABLE NO. 10. : Indonesia K-BEAUTY PRODUCTS Market Revenue, By End-user, 2018 – 2023 (USD Million) 91

TABLE NO. 11. : Indonesia K-BEAUTY PRODUCTS Market Revenue, By End-user, 2024 – 2032 (USD Million) 91

TABLE NO. 12. : Indonesia K-BEAUTY PRODUCTS Market Revenue, By Technology, 2018 – 2023 (USD Million) 92

TABLE NO. 13. : Indonesia K-BEAUTY PRODUCTS Market Revenue, By Technology, 2024 – 2032 (USD Million) 92

TABLE NO. 14. : Indonesia K-BEAUTY PRODUCTS Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 93

TABLE NO. 15. : Indonesia K-BEAUTY PRODUCTS Market Revenue, By Distribution Channel, 2024 – 2032 (USD Million) 93

Frequently Asked Questions

What is the market size of the Indonesia K-Beauty Product Market in 2023 and 2032?

The Indonesia K-Beauty Product Market is valued at USD 86.29 million in 2023 and is projected to reach USD 162.95 million by 2032. The market is expected to grow at a compound annual growth rate (CAGR) of 7.30% from 2024 to 2032

What factors are driving the growth of the Indonesia K-Beauty Product Market?

The market is driven by increased consumer awareness of skincare benefits, rising disposable incomes, the influence of K-beauty trends on social media, and the growing demand for innovative, natural beauty solutions

Which regions in Indonesia are leading the K-Beauty Product consumption?

Major urban centers like Jakarta, Surabaya, and Bali dominate the K-beauty product consumption due to higher income levels, exposure to global beauty trends, and well-established retail and e-commerce infrastructure.

What trends are shaping the Indonesia K-Beauty Product Market?

Key trends include personalized skincare routines, the use of advanced skincare technologies, sustainable packaging, and the growing preference for natural and organic beauty products

Who are the key players in the Indonesia K-Beauty Product Market?

Major players in the market include renowned Korean brands such as Innisfree, Laneige, and Etude House, along with emerging local brands leveraging unique formulations and effective marketing strategies.

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