Mobile Gaming Market

The growing number of smartphone users is positively influencing the growth of the mobile gaming market.

The mobile gaming market was valued at US$ 48.65 billion in 2017 and is expected to grow at a CAGR of 19.6% from 2017 to 2026. The global gaming market has experienced tremendous growth in recent years. Mobile gaming has remained at the forefront in this context and will continue to witness explosive growth in the years to come. As a result of the huge opportunity existing in the market, app developers are continuously focusing on entering this rapidly growing market. The increasing demand for smartphones is one of the most prominent factors aiding the mobile gaming market. Therefore, the rise of mobile technology has laid the perfect foundation for the success of the gaming industry. The size of the market can be understood from the fact that mobile gaming apps accounted for more than 80% of all app revenue from Apple’s iOS App Store and Google Play Stores. Data plans getting cheaper is another prominent factor driving the growth of smartphone users, a factor positively influencing the demand for mobile gaming.

Market Synopsis

Cloud gaming, the rise of social gaming and esports, virtual reality, and augmented reality, among others, are the current trends in the industry.

With the demand for innovative games on the rise, game developers are continuously creating unique games with incredible graphics, storylines, play environments, characters, and levels. Some of the recent trends witnessed in the mobile gaming market include cloud gaming, the rise of social gaming and eSports, virtual reality, augmented reality, and multi-player games, among others. Therefore, creative graphics, affordable prices, user-friendly themes, and technology-enabled improvements will play a crucial role in the growth of the mobile gaming market in the coming years.

China will continue dominating the mobile gaming market in the coming years.

During the forecast period, the Asia-Pacific market was expected to register the fastest growth. Moreover, the size of the market in the region can be understood from the fact that in 2018, the region accounted for more than 50% of global smartphone users. In the coming years, China and India will continue to lead this growth. Moreover, in China, the revenue generated from mobile games is expected to overtake the revenue generated from PC games and console games. Battle royale and esports would continue to represent the strongest areas of growth during the forecast period.

Report Scope by Segments

The report categorizes the market in terms of genre, operating system, game type, and geography.

Key players profiled in the report include Supercell, King, Gameloft SA, GungHo Online Entertainment, Tencent Holdings Limited, Activision, Nintendo, Ubisoft, Zone, Zynga, Netmarble Games, Kabam, EA Mobile, Gameloft, and Com2uS, among others.

Key questions are answered in this report.

• What was the size of the global mobile gaming market in 2017, and what is the forecast for 2026?
• What are the current trends in the mobile gaming market?
• What are the various valuable opportunities for the players in the market?
• Which is the largest regional market for mobile gaming?
• Which region is expected to have the fastest growth and why?
• What are the future prospects for the mobile gaming market?
• What are the major drivers and restraints influencing the market’s growth?
• What are the new developments among the leading players?
• What are the key strategies adopted by the leading players in the market?

Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Assumptions
1.4.5 Approach Adopted

Chapter 2 Executive Summary
2.1 Market Snapshot: Global MG Market
2.2 Global MG Market, By Genre, 2017
2.3 Global MG Market, By Operating System, 2017
2.4 Global MG Market, By Game Type, 2017
2.5 Global MG Market, By Geography, 2017

Chapter 3 Market Dynamics
3.1 Market Overview
3.1.1 Global MG Market Value, 2016 – 2026
3.2 Market Drivers
3.3 Market Challenges
3.3.1 Impact Analysis of Drivers and Restraints
3.4 Key Market Trends and Future Outlook
3.5 Attractive Investment Proposition, by Geography
3.6 Competitive Analysis
3.6.1 Market Positioning of Key Vendors
3.6.2 Key Strategies Adopted by the Leading Players

Chapter 4 Global Mobile Gaming (MG) Market Analysis, by Genre, 2016 – 2026
4.1 Overview
4.2 Puzzle
4.3 Casual
4.4 Arcade
4.5 Simulation
4.6 Adventure
4.7 Strategy
4.8 Card
4.9 Board
4.10 Role Playing
4.11 Action
4.12 Sports

Chapter 5 Global Mobile Gaming (MG) Market Analysis, by Operating System, 2016 – 2026
5.1 Overview
5.2 Android
5.3 iOS
5.4 Others

Chapter 6 Global Mobile Gaming (MG) Market Analysis, by Game Type, 2016 – 2026
6.1 Overview
6.2 Online
6.3 Offline

Chapter 7 North America Mobile Gaming (MG) Market Analysis, 2016 – 2026
7.1 Overview
7.2 North America MG Market Analysis, By Genre, 2016 – 2026
7.2.1 Market Analysis
7.3 North America MG Market Analysis, By Operating System, 2016 – 2026
7.3.1 Market Analysis
7.4 North America MG Market Analysis, By Game Type, 2016 – 2026
7.4.1 Market Analysis
7.5 North America MG Market Analysis, By Country, 2016 – 2026
7.5.1 U.S.
7.5.2 Canada

Chapter 8 Europe Mobile Gaming (MG) Market Analysis, 2016 – 2026
8.1 Overview
8.2 Europe MG Market Analysis, By Genre, 2016 – 2026
8.2.1 Market Analysis
8.3 Europe MG Market Analysis, By Operating System, 2016 – 2026
8.3.1 Market Analysis
8.4 Europe MG Market Analysis, By Game Type, 2016 – 2026
8.4.1 Market Analysis
8.5 Europe MG Market Analysis, By Region/Country, 2016 – 2026
8.5.1 U.K.
8.5.2 Germany
8.5.3 France
8.5.4 Rest of Europe

Chapter 9 Asia Pacific Mobile Gaming (MG) Market Analysis, 2016 – 2026
9.1 Overview
9.2 Asia Pacific MG Market Analysis, By Genre, 2016 – 2026
9.2.1 Market Analysis
9.3 Asia Pacific MG Market Analysis, By Operating System, 2016 – 2026
9.3.1 Market Analysis
9.4 Asia Pacific MG Market Analysis, By Game Type, 2016 – 2026
9.4.1 Market Analysis
9.5 Asia Pacific MG Market Analysis, By Region/Country, 2016 – 2026
9.5.1 China
9.5.2 Japan
9.5.3 India
9.5.4 Rest of Asia Pacific

Chapter 10 Rest of the World (RoW) Mobile Gaming (MG) Market Analysis, 2016 – 2026
10.1 Overview
10.2 RoW MG Market Analysis, By Genre, 2016 – 2026
10.2.1 Market Analysis
10.3 RoW MG Market Analysis, By Operating System, 2016 – 2026
10.3.1 Market Analysis
10.4 RoW MG Market Analysis, By Game Type, 2016 – 2026
10.4.1 Market Analysis
10.5 RoW MG Market Analysis, By Country, 2016 – 2026
10.5.1 Middle East & Africa (MEA)
10.5.2 Latin America

Chapter 11 Company Profiles
11.1 Supercell
11.2 King
11.3 Gameloft SA
11.4 GungHo Online Entertainment
11.5 Tencent Holdings Limited
11.6 Activision
11.7 Nintendo
11.8 Ubisoft
11.9 Zynga
11.10 Netmarble Games
11.11 Kabam
11.12 EA Mobile
11.13 Com2uS

List of Figures

FIG. 1 Global Mobile Gaming (MG) Market Segmentation
FIG. 2 Global MG Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global MG Market, By Genre, 2017 (US$ Bn)
FIG. 5 Global MG Market, By Operating System, 2017 (US$ Bn)
FIG. 6 Global MG Market, By Game Type, 2017 (US$ Bn)
FIG. 7 Global MG Market, By Geography, 2017 (US$ Bn)
FIG. 8 Global MG Market Value, 2016 – 2026, (US$ Bn)
FIG. 9 Attractive Investment Proposition, by Geography
FIG. 10 Market Positioning of Key Mobile Gaming Manufacturers, 2017
FIG. 11 Global MG Market Value Contribution, By Genre, 2017 & 2026 (%)
FIG. 12 Global Puzzle MG Market Value, 2016 – 2026, (US$ Bn)
FIG. 13 Global Casual MG Market Value, 2016 – 2026, (US$ Bn)
FIG. 14 Global Arcade MG Market Value, 2016 – 2026, (US$ Bn)
FIG. 15 Global Simulation MG Market Value, 2016 – 2026, (US$ Bn)
FIG. 16 Global Adventure MG Market Value, 2016 – 2026, (US$ Bn)
FIG. 17 Global Strategy MG Market Value, 2016 – 2026, (US$ Bn)
FIG. 18 Global Card MG Market Value, 2016 – 2026, (US$ Bn)
FIG. 19 Global Board MG Market Value, 2016 – 2026, (US$ Bn)
FIG. 20 Global Role Playing MG Market Value, 2016 – 2026, (US$ Bn)
FIG. 21 Global Action MG Market Value, 2016 – 2026, (US$ Bn)
FIG. 22 Global Sports MG Market Value, 2016 – 2026, (US$ Bn)
FIG. 23 Global MG Market Value Contribution, By Operating System, 2017 & 2026 (%)
FIG. 24 Global Android MG Market Value, 2016 – 2026, (US$ Bn)
FIG. 25 Global iOS MG Market Value, 2016 – 2026, (US$ Bn)
FIG. 26 Global Others MG Market Value, 2016 – 2026, (US$ Bn)
FIG. 27 Global MG Market Value Contribution, By Game Type, 2017 & 2026 (%)
FIG. 28 Global Online MG Market Value,2016 – 2026, (US$ Bn)
FIG. 29 Global Offline MG Market Valuel, 2016 – 2026, (US$ Bn)
FIG. 30 North America MG Market Value, 2016 – 2026, (US$ Bn)
FIG. 31 Europe MG Market Value, 2016 – 2026, (US$ Bn)
FIG. 32 Asia Pacific MG Market Value, 2016 – 2026, (US$ Bn)
FIG. 33 RoW MG Market Value, 2016 – 2026, (US$ Bn)

List of Tables

TABLE 1 Market Snapshot: Global Mobile Gaming (MG) Market
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 North America MG Market Value, By Genre, 2016 – 2026 (US$ Bn)
TABLE 5 North America MG Market Value, By Operating System, 2016 – 2026 (US$ Bn)
TABLE 6 North America MG Market Value, By Game Type, 2016 – 2026 (US$ Bn)
TABLE 7 North America MG Market Value, By Country, 2016 – 2026 (US$ Bn)
TABLE 8 Europe MG Market Value, By Genre, 2016 – 2026 (US$ Bn)
TABLE 9 Europe MG Market Value, By Operating System, 2016 – 2026 (US$ Bn)
TABLE 10 Europe MG Market Value, By Game Type, 2016 – 2026 (US$ Bn)
TABLE 11 Europe MG Market Value, By Region/Country, 2016 – 2026 (US$ Bn)
TABLE 12 Asia Pacific MG Market Value, By Genre, 2016 – 2026 (US$ Bn)
TABLE 13 Asia Pacific MG Market Value, By Operating System, 2016 – 2026 (US$ Bn)
TABLE 14 Asia Pacific MG Market Value, By Game Type, 2016 – 2026 (US$ Bn)
TABLE 15 Asia Pacific MG Market Value, By Region/Country, 2016 – 2026 (US$ Bn)
TABLE 16 RoW MG Market Value, By Genre, 2016 – 2026 (US$ Bn)
TABLE 17 RoW MG Market Value, By Operating System, 2016 – 2026 (US$ Bn)
TABLE 18 RoW MG Market Value, By Game Type, 2016 – 2026 (US$ Bn)
TABLE 19 RoW MG Market Value, By Region, 2016 – 2026 (US$ Bn)
TABLE 20 Supercell: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 21 King: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 22 Gameloft SA: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 23 GungHo Online Entertainment: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 24 Tencent Holdings Limited: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 25 Activision: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 26 Nintendo: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 27 Ubisoft: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 28 Zynga: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 29 Netmarble Games: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 30 Kabam: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 31 EA Mobile: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 32 Com2uS: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)